Gree Electric, a domestic home appliance giant, has made new moves in the automobile field.
Recently, the reporter learned that Gree Electric provided systematic solutions for all smart factories planned by Geely Automobile in 2019, as well as all air-conditioned parts of staff quarters and commercial facilities. According to Gree Electric, the adoption of this cooperation mode can save the bidding process and manpower, material resources and financial resources.
It is reported that this action originated from a cooperation reached between the two sides a year ago. At that time, Gree Electric and Zhejiang Geely Holding Group Co., Ltd. reached a strategic procurement cooperation agreement, and Geely adopted standard central air conditioners in all newly-built factories in China, including magnetic levitation, centrifuges, screw machines, multi-line machines and terminal equipment.
It is worth noting that the reporter learned that in fact, in recent years, in addition to Geely, Gree has cooperated with many automobile manufacturers such as FAW-Volkswagen and Dongfeng Honda, and Gree central air conditioning has almost become the "standard" of automobile manufacturers.
Gree is taking the manufacturing of home appliances and equipment as an incision to accelerate its penetration into the automotive field.
In fact, nine years ago, Volkswagen FAW Foshan Branch cooperated with Gree Electric once, and Gree provided it with a system solution of energy-saving series centrifugal chillers. Since then, the production base set up by FAW-Volkswagen in the southwest-the third phase project of FAW-Volkswagen in Chengdu and the fourth phase of the new factory building project have also adopted Gree’s high-efficiency centrifugal chiller.
In December last year, the MEB project of FAW-Volkswagen Foshan with an area of nearly 100,000 square meters once again adopted Gree CE series centrifugal water-cooled chillers. Gree insiders said that this bid has set a model for the Gree brand in South China, and since then Gree has cooperated extensively with FAW.
It is understood that at present, Gree Electric has provided 23 sets of high-efficiency centrifugal chillers for three manufacturing bases of FAW-Volkswagen in Foshan, Changchun and Chengdu.
Not only FAW-Volkswagen, Gree also provided systematic solutions for the refrigeration station project of the third base of SAIC-GM-Wuling Automobile (Chongqing) and the production capacity expansion project of Dongfeng Honda Automobile Co., Ltd. in Guangzhou.
The above-mentioned person of Gree said: "At present, Gree is negotiating with more automobile manufacturers and providing them with more air conditioning system solutions, and it does not rule out that it will continue to expand into other fields."
Dong Mingzhu expressed his strong interest in the automobile field very early, and led Gree into the automobile field several times.
As early as three years ago, Gree announced that it planned to acquire Zhuhai Yinlong, which is mainly engaged in new energy vehicles, for 13 billion yuan. At the same time, Gree also issued another 10 billion yuan for supporting financing, which was later abandoned because it was not approved by the shareholders’ meeting.
However, Dong Mingzhu personally paid nearly 1 billion yuan to participate in the issuance. It took Gree only about half a year from the announcement to the official production, which shows its persistence in the automotive field.
Since then, Gree Electric has not publicly announced its actions in the automotive field. In the meantime, it was reported that Gree Electric intended to take a stake in faw xiali, which was later denied. A few years ago, a plum-blossom logo was suddenly exposed. It was reported that this car from Guangtong Yinlong was a new energy vehicle in Dong Mingzhu.
This time, Gree’s cooperation with Geely and FAW can be said to be a relatively clear action in the automotive field.
Dong Mingzhu, the "queen of air conditioning", has always been playing cards against common sense. She used to make mobile phones across the border to catch up with Xiaomi, but now she is making cars across the border, which has attracted the attention of the outside world.
It is worth noting that in recent years, the concept of internet plus automobile has aroused heated discussion. Before Gree, LeTV had been frequently deployed on Internet cars. Alibaba, owned by Ma Yun, also invested 1 billion yuan to develop an internet car in cooperation with SAIC.
For those who cross the border, whether they can gain a foothold can only be seen.
"From the current route of Gree, it is still relatively stable, starting with familiar home appliances and testing the water with the mode of cooperation with traditional automobile manufacturers. Gree will not enter the vehicle field in the short term, which is an industry that needs huge investment. At present, Gree is facing an environment of poor overall sales in the industry, and it needs to establish more profitability in familiar areas as soon as possible, instead of investing huge sums of money to expand into a strange field. " The industry believes that.
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