Back in those days, the A-class auto market, Jetta (configuration gallery word-of-mouth forum), Santana (configuration gallery word-of-mouth forum) and Fukang (configuration gallery word-of-mouth forum) were "three points in the world", which was quite imposing. "Times make heroes", these three models can be called the three overlords of the A-class auto market.
In the blink of an eye, more than ten years have passed. Today’s auto market is dominated by hegemony and shows signs of chaos. The upstarts are suddenly emerging, and many rookie veterans have come and gone in the auto market. Jetta is still the leader of the princes.
Looking back on Jetta’s 19-year stormy course, it went like lightning, leading all the way …
In December, 1991, the first Jetta A2 rolled off the assembly line in Changchun, which opened the prelude for mid-range cars to open up the China market. Jetta is the first real family car in China, which makes the idea of "entering the family" no longer seem out of reach. It shoulders the sacred mission of refreshing the history of China cars and is endowed with epoch-making significance.
In 1993, farmers in Huaxi Village, Zhejiang Province, the first village in China, ordered 250 Jetta cars at a time. Jetta, the first large-scale advance into our life. At this time, it was the second year of Deng Xiaoping’s southern tour speech, and "Jetta entered Huaxi Village" became a powerful interpretation of socialist economic construction and development.
On March 18th, 1995, at the 43rd World Table Tennis Championships, Jetta was designated as the special service car of the conference by the organizing committee, which was the first time that a domestic car was designated as the special car for a world-class sports competition.
In April 1996, Henan Hengyun Rally, the first national rally in China, became the "first racing car of domestic rally". In November, at the "China Domestic Car Race" in Zhuhai International Competition, the five-speed Jetta made its debut in the international arena as the first domestic car in China.
In 1996, Jetta was the first to create a miracle of 600,000 kilometers without overhaul, which became the pride of China. Since then, Jetta has become synonymous with "leather and durability" and has become the first choice for many families to buy cars.
In 1997, a world-class 20-valve multipoint injection engine was produced by FAW-Volkswagen and equipped on Jetta cars. This is the first time that the 5-valve EFI technology has been applied to domestic cars, which is the first time that popular cars are equipped with EFI engines, and it has promoted the popularization of EFI cars in China.
In 1998, the first new Jetta King car equipped with ABS came out, which set a precedent for domestic A-class cars to install ABS (anti-lock braking system) in batches, making the anti-lock braking system no longer a patent for high-end luxury cars. Whether in the rainy south or the snowy north, the driving safety of Jetta owners has been fully guaranteed, and new safety standards for family cars have been established.
In 1999, FAW-Volkswagen took another step on the road of leading technology advocated by FAW-Volkswagen. The first batch of A-class cars equipped with automatic transmission in China, Jetta "Urban Pioneer", entered the market, fulfilling the dream of automatic transmission of domestic A-class cars. From then on, easy driving and comfortable enjoyment are no longer the patents of high-end luxury car owners, and the majority of civil car owners can also "walk leisurely" on crowded urban roads.
In March, 1999, Jetta GTX was officially registered as an international N-group racing car, becoming "the first domestic car in China to rank among the international standard racing cars". In September, Jetta was "the first racing car in China to compete in the international top-level events" in the China World Rally Championship, and FAW-Volkswagen and Zhuhai FRD Racing Company simultaneously created "the first professional team with domestic manufacturers" in this event.
In 2000, Jetta put into production a single-cylinder 2-valve EFI engine, becoming the first car in China to realize full EFI engine, and its emission reached the European II standard, which played a positive role in the development of China’s environmental protection cause. Urban Pioneer launched in the same year became the first popular car equipped with automatic transmission in China.
In 2002, the "Sea Wind Journey" equipped with double and green glass was put on the market, which was the first time that a domestic popular car was equipped with the safety equipment of a high-grade car. Jetta made another qualitative leap in safety performance and exceeded many B-class cars in safety factor.
On June 6th, 2002, Jetta SDI, the first domestic diesel car in China, was unveiled at the 7th Beijing International Exhibition, which opened a new power era for domestic cars in China.
On October 25th, 2002, the sales volume of Jetta exceeded 100,000 vehicles, that is, in this year, Jetta became the sales champion of single vehicle in China for the first time.
In 2003, the "Jetta House" was discovered in Zhuhai. Since 1993, Mr. Tan Fa of Zhuhai has bought 10 Jettas, and the total number of Jettas owned by his family has reached 25. This is unique among China brands, and the appearance of Jetta House is the best proof that Jetta has been constantly innovating and pursuing Excellence according to market demand for many years.
In 2004, the new Jetta, which made 21 technical improvements, won the favor of consumers again with its brand-new image. Jetta became the champion of single brand sales in China for three years in a row, which was the first single model with the first sales volume for three years in a row in China market since 2000, and thus Jetta won the reputation of "evergreen tree" in the car industry.
In 2005, Jetta was equipped with RSH engine, which greatly improved the power and was the first popular car with strict Euro III emission standards.
On July 14th, 2006, the millionth Jetta rolled off the assembly line, and Jetta ushered in another peak moment belonging to it.
In September, 2007, the "Green Olympics Challenge 2008-FAW-Volkswagen Jetta Diesel Vehicle Crossing the Thousand Miles Challenge" came to a successful conclusion, and Jetta diesel vehicle created a miracle that a tank of oil traveled 2199 kilometers! In the same year, Jetta won the title of single brand sales champion in one fell swoop!
In the 2008 Beijing Olympic Games, Jetta topped the list with an average monthly sales volume of over 18,000.
In 2009, Jetta proved its strength by accumulating total sales of 1.83 million.
Who is headed by a hundred battles? Jetta takes the lead in the passionate era. Numerous firsts have made Jetta brand an unsurpassed legend. The market is the yardstick for testing products. Up to now, the cumulative sales volume of Jetta has reached nearly 1.9 million. Judging from the current market situation, it has become an indisputable fact that the total sales volume of Jetta brand in 2010 exceeded 2 million vehicles.
Jetta took 15 years for the first 1 million vehicles, and only 5 years for the second 1 million vehicles. The legend of Jetta’s "evergreen tree" will continue and reach another peak moment of 2 million vehicles in the near future. The new Jetta that FAW-Volkswagen will launch in 2010 shows its determination to innovate again and meet the needs of consumers.
After other brands were delisted in the same period, Jetta became more and more mellow and sweet like aged wine. As a miracle of China automobile market, Jetta will be recorded in the history of China’s development, and its story will become a model for other brands of the same class, and its charm will always stay!
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