The website of the General Administration of Market Supervision reported on November 9 that in order to further implement the relevant requirements of the Opinions of the General Offices of the General Office of the Central Committee of the CPC and the State Council on Further Reducing the Homework Burden of Students in Compulsory Education and the Burden of Off-campus Training (hereinafter referred to as the "Double Reduction" document), the General Administration of Market Supervision, together with the Central Propaganda Department, the Central Network Information Office, the Ministry of Education, the Ministry of Civil Affairs, the Ministry of Housing and Urban-Rural Development, the State-owned Assets Supervision and Administration Commission, and the State Administration of Radio, Film and Television, recently studied and issued the Notice on Doing a Good Job in the Control of
The "Notice" requires that relevant local departments should immediately carry out special actions under the unified leadership of the Party Committee and the government, strictly follow the requirements of relevant policy documents, do not distinguish between disciplines and non-disciplines, and concentrate their time and efforts on comprehensively investigating and cleaning up off-campus training advertisements, clearing up the stock and eliminating the increment. Immediately organize mainstream media and their new media, online platform enterprises, outdoor advertising space management units and other relevant market entities to carry out self-examination and rectification. Conduct joint interviews with key media, online platform enterprises, major off-campus training institutions and advertising companies, and strictly investigate and deal with false and illegal off-campus training advertisements, forming a high-pressure situation of supervision.
The "Notice" clarifies that the coordination between advertising management and control and the examination and approval management of off-campus training institutions should be strengthened, and the advertising activities of off-campus training institutions should be regarded as an important part of their relevant qualification management. Strengthen the coordination between advertising control and media management, strengthen the management of traditional media industry and Internet information management, implement relevant responsibilities, and effectively deal with issues such as publishing off-campus training advertisements in disguised form in the form of sections (columns) and soft texts. Strengthen the control of billboards and advertising spaces owned by state-owned enterprises and other units, and prevent billboards and advertising spaces owned by railways, subways, buses, state-owned factories and mines and bus stations from publishing off-campus training advertisements, thus forming an effective demonstration effect.
The "Notice" emphasizes that it is necessary to further improve the multi-sectoral joint management and control mechanism, give full play to the role of the special coordination mechanism for "double reduction" work, improve the management and control mechanisms such as information sharing, analysis and judgment, and joint response to key public opinions, strengthen credit supervision and guide industry self-discipline, and form cross-sectoral collaborative supervision. Relevant departments should support towns and streets to carry out the daily management of outdoor advertising, actively organize, support and guide community workers and volunteers to join the advertising control work, and give play to the effect of social co-governance.
The "Notice" requires that all localities should strengthen organizational leadership, formulate advertising control work plans, strengthen supervision and guidance, do a good job in publicity and guidance, strengthen policy propaganda and interpretation, eliminate misreading and misunderstanding, and alleviate anxiety.
It is understood that since the issuance of the "double reduction" document, the market supervision department has conscientiously implemented the spirit of the document, effectively intensified the investigation and punishment of false and illegal advertisements for off-campus training, and organized a nationwide campaign to "protect the healthy growth of young people — — Education and training advertising clean-up and rectification actions. " Up to now, 1,570 related illegal advertising cases have been investigated, with a fine of 30.6 million yuan.
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