People are afraid of changing their names, but cars are even more afraid.
Our own brand may have been used for less than 10 years, and the joint venture brand has just learned. As for the luxury brand, Brother Cha thinks it is the most conservative one.
Stepping into March, a wave of new cars hit, in order to stand out from the crowd, you can really try to change a good name and get out of the circle quickly, such as the title "Free Artillery Car", which has properly become the focus of hot discussion in these two days.
Everyone knows that the Great Wall pickup truck is called "Great Wall Gun (parameter picture)", which is not only easy to remember, but also full of power, which reminds people of the explosive power of pickup trucks when climbing hills and pits. However, the newly launched RV, which is made by Great Wall and Hebei Lanzhong RV and converted from pickup trucks, has a one-bedroom and two-bedroom independent kitchen and toilet, which can take you to poetry and the distance, with a pre-sale of 318,800-358,800 yuan. It should be a niche product, but it has been changed.
Brain supplements brain supplements, and the product strength of the free cannon is good in the RV. The 2.0T diesel/gasoline engine (maximum power is 120kW/140kW, peak torque is 400Nm/360Nm)+ZF 8AT gearbox, intelligent four-wheel drive system+rear differential lock, 660L super-large capacity through luggage compartment, independent kitchen, storage stove, double bed, sofa and 24-inch.
It is not an accident for the Great Wall Department that the new car is not listed, and it is circled only by its name. From last year’s Haval Dog, first love, white/black cat, tank to the recent WEY Mocha, there is no familiar routine, only what you can’t think of, and no Great Wall marketing team dares to change it.
I still remember that "Harvard First Love" was first announced at last year’s Beijing Auto Show. At that time, Tea Brother’s first reaction was that his ears were not working well, and a colleague was even more giggling and puzzled: I can understand what you said about a big dog, which is quite in line with the personality of a small off-road SUV, but the first love is very big. What should I do if I want to buy the first love, but my wife doesn’t allow it?
In any case, "walking the cat and driving the tank, first love the free battery car" has left a deep impression on the market, which is enough. It’s normal that you will be questioned by the avalanche if you don’t play cards according to common sense, but Brother Cha will praise this whimsy.
Of course, many people DISS. This is just an eye-catching scam. Come on, consumers are very rational now. Buying a car depends on the strength of the product. If you can sell it with only a strange name, you can build a popular car by yourself.
Following closely behind the Great Wall Department is FAW Toyota. Allion, the new A+ sedan of TNGA platform unveiled at Guangzhou Auto Show at the end of last year, was originally transliterated as Aolan, but the Chaoshan pronunciation was suspected to be indecent. At that time, there was a heated debate and even overshadowed the limelight of the new car. Today, judging from the official final name of "Asian Lion", Yifeng listened to the opinions of the market.
It is true that when the Asian lion came out, the keyboard men came to vomit again. Did Yifeng keep a "zoo"? The Asian dragon comes first, then the Asian lion, and the brain will make up for the next abundant version of Highlander. Is it even harder? I lament that the requirements of netizens nowadays are really high, and transliteration and free translation are a bit difficult to adjust.
In fact, the Asian Dragon is the best example of nickname boarding the temple, and the new car Allion is positioned under the Asian Dragon, and the English name lion also implies the meaning of lion, so the naming of "Asian Lion" is not unexpected. Moreover, the brand/car system named after vigorous and flexible animals has long existed: Jaguar Land Rover, Outback, Beauty Leopard, Ram … As long as you search online, the articles about popular science cars named after animals have long been ruined.
The product strength of Allion Asian Lion was also explained in detail by Tea Brother before. It was positioned as an A+ sedan with a wheelbase of 2750mm, and the 2.0L+CVT gearbox with the same model as Asian Dragon was listed at the end of March.
If Yifeng is a little bolder, it can adopt the Great Wall to name Allion as a global name for Haval Dog, which should be more sought after, so that the new car will be popular before it goes on the market; However, there are many talented people among the people, and there are uncontrollable risks. At that time, the name of Haval Big Dog was a bit "played badly". As a result, I found that the tea brother is still old, and the acceptance of new things is not fast enough for the majority of netizens. Now, looking at the name of the big dog, the sense of substitution is very strong, and the owner is also happy, which has become a beautiful stroke of bicycle marketing.
Aside from naming new cars that don’t follow the routine, English+numbers are still the most popular names, or English names are transliterated. The former are mostly European brands, such as mercedes benz c, Audi A4L and Volvo S60L, while the latter are common in Japanese brands, Corolla and Fit. Of course, there is no absolute gap between the two. In the naming of joint venture models, Tea Brother thinks that the most wonderful one is ODYSSEY, a brave and clever ancient Greek hero Odysseus, who has overcome countless hardships and dangers in a ten-year journey, which has both heroic connotations and distant symbols.
SAIC Chase MAXUS Latest Pickup: SAIC Bull
There are many meaningful names of independent brands in consumers’ minds, such as BYD dynasty series: Qin, Han, Tang, Song and Yuan, Geely’s "Star", "Bo" and "Bin" generations: Borui, Xingrui and Binrui’s car series, Xingyue, Boyue and Haoyue’s SUV series, which are very representative, and almost every one is said.
A good car name is not only loud and meaningful in the market, but more importantly, it captures the minds of consumers. Even if it is inadvertently remembered or mentioned, people can’t help but think of it, so that the named segment has reached the level of "moistening things silently" and the audience is willing to spread it.
The naming of English+numbers is not necessarily brilliant, but the brand aura can’t be ignored. Mercedes-Benz’s classic "When you can’t choose, you can’t go wrong with choosing C" and "After five passes, you will cut six generals" are all based on BBA’s super brand and the product strength inherited from several generations. Of course, you can play like this, and other brands can only match it.
Tea brother’s words:
Named after new cars that don’t follow the routine, tea brothers are expected to come one after another (at this time, they turned their eyes to the Great Wall), which is a very good thing. The rims are more diversified, but in the end they are still excellent products.
It’s okay to change any name, but promise us that we won’t use the permutation and combination of Plus, Pro, Max, etc. after the car name. People in the car circle like Brother Cha sometimes have to react for a while, not to mention the average consumer, who is 200% stupid and confused, has its own brand @all.
关于作者