Every edited Cheng Peng
On the afternoon of April 18th, Lei Jun, founder, chairman and CEO of Xiaomi Group, started a live broadcast at Xiaomi Beijing Delivery Center to "talk about the 20 days when Xiaomi SU7 was on sale" with netizens, and responded to the concerns of many netizens online. At the beginning of the live broadcast,Lei Jun personally appeared in Xiaomi SU7.Only one minute after the broadcast, the number of viewers exceeded 100,000, the number of likes exceeded 4.8 million, the live broadcast lasted for 20 minutes, and the number of likes was 44 million.
The opening form of this live broadcast is not a direct "link", but Lei Jun first leads everyone to visit the delivery center of Xiaomi Automobile.Lei Jun said, "Today’s live broadcast is free of goods, so let’s chat."Lei Jun also connected Wei Jianjun, chairman and executive director of Great Wall Motor, in the live broadcast.As of the end of the live broadcast, Lei Jun’s live broadcast has accumulated 190 million praises.
Lei Jun said that the Xiaomi Automobile Delivery Center has now covered 29 cities across the country, which cover the major markets of new energy vehicles. By the end of this year, Xiaomi Automobile Delivery Center will cover 40 cities. Lei Jun also revealed that Xiaomi SU7 has started the delivery of official models in Beijing and Shenzhen today.
In addition, Lei Jun also responded to the problem of car loss in the live broadcast. He said,Today, the pure electric car (market) has never heard of any company (enterprise) making money, and basically an outrageous car will lose hundreds of thousands.
Refusing rumors and refreshing life: I am not the top student in the college entrance examination
There is no cold 4 billion in Cary.
In the live broadcast, Lei Jun denied the rumors of his "cool life". Lei Jun said,I am not the top student in the college entrance examination, and I didn’t get 700 points. Moreover, there is no cold 4 billion in Cary. I hope everyone can help dispel the rumor.
Lei Jun also said: "When I was most frustrated, it was not that Cary only had a cold 4 billion. Like everyone else, I came from the countryside, relying on diligence, hard work and the opportunity of this era to get to today step by step. The success of life is not cool, but depends on dreams, struggles and the help of nobles. Without the support of so many rice noodle friends today, I believe that Xiaomi SU7 will not be so successful. "
Regarding the news circulating on the Internet, Lei Jun said, "Just look at it and smile. These are not true, so please help me dispel the rumors.When they told me that I had become the first man in Shuangwen, I felt sick all over.I really hope rice noodles. Recently, some friends told me that he is a thunder powder. Anyway, help me write a rumor. I don’t know how to express it. I hope everyone can understand my feelings. There are a lot of rumors on the internet, and you will never finish the rumor. "
In the live broadcast, a number of netizens commented that Lei Jun was a billionaire, and Lei Jun said that it really didn’t count.
On December 1 last year, pictures about Xiaomi founder Lei Jun were circulated on the Internet. The photo copy shows that "when Lei Jun was the most depressed, only the cold 4 billion in the bank card was left".
Image source: Network screenshot
On December 1, 2023, Xiaomi Company said through its official Weibo @ Xiaomi Company spokesperson that there were a lot of untruths about Lei Jun, the founder of the Group, on the Internet today.hearsayThe so-called "cold 4 billion" is completely false and completely inaccurate. Please don’t believe it or pass it on. Life is never cool, but a down-to-earth course. Thank you for your understanding and support.
Lei Jun himself forwarded and commented: "Life is never cool, it is a down-to-earth process, thank you for your understanding and support."
Dress like Jobs and Musk? Lei Jun responded:If you are wronged, you will hit your shirt.
For the online teasing of his dress at the Xiaomi conference to imitate Musk,Lei Jun saidThis is a "unjust verdict",He said, "I’m actually quite depressed. There are only a few colors in men’s suits. Musk’s dress seems to have only been worn once. He really accidentally bumped into his shirt. If I want to imitate Musk, I can imitate it better. "
"What is more aggrieved is that I used to make a mobile phone before, and I was also said to imitate Jobs. At that time, I didn’t think about changing clothes at the press conference, so I went on stage in my usual clothes. If I imitate Jobs, I can "Cosplay" more like it. " He said.
Lei Jun said that Xiaomi is an eco-friendly company, and its core is a technology company, focusing on technological innovation. More than ten years ago, he visited Musk and was the first owner of Tesla."Don’t compare me with Musk. I don’t do exactly the same thing with him. It’s not easy to compare, but they all help popularize science and technology and promote social progress."
Car sales are three to five times higher than expected.
Netizens urged Lei Jun to go to the factory to make screws.
Lei Jun said in the live broadcast that the sales volume of Xiaomi car is three to five times higher than expected, which is also a headache. However, the partners are more powerful and speed up quickly.
Lei Jun thinks, "In the past 20 days, to be honest, Xiaomi SU7 is really too hot, and I am afraid of it every day, because after it is too hot, the public beta is started, and there is no dead angle in 360 degrees. Almost every small detail is magnified, and many people don’t know cars very well, so all kinds of interpretations and analyses make me really nervous. These 20 days have passed, and my nervous mood has eased a little. Xiaomi Automobile is in such a high-intensity ‘ Terrible ’ Under the public beta, I think Xiaomi SU7 has caught up. "
When answering the question about whether Xiaomi has succeeded., Lei Jun saidIt is too early to talk about the success of Xiaomi car, but the first stage is a success.It takes a long time to build a car. Xiaomi is a long-term enterprise, and now it is necessary to grasp the car.ofQuality kimonoaffairGood customer.
During the live broadcast, many netizens urged Xiaomi SU7 to deliver it quickly, and even joked to let Lei Jun go to the factory to make screws. Lei Jun responded, "Many people urged us to deliver it quickly, and also said that Lei Zong could you go to the factory to make screws. I would also like to take this opportunity to tell you that our factory is a modern factory, and the main processes are fully automated.In fact, I went to play the screws, but it was not as fast as the machine production, which was purely confusing."
According to the Securities Times, for netizens asking whether Xiaomi Weilai will launch off-road vehicles, Lei Jun said that there is no such plan for the time being, "The off-road vehicles of the Great Wall are doing very well". Lei Jun reiterated in the live broadcast that the future model plan is confidential within the company.
Lei Jun’s live broadcast responded to the problem of car loss.
Recently, it was reported that Citigroup released a report, and it is estimated that the delivery volume of SU7 of Xiaomi Group will reach 5,000 to 6,000 in April, and the annual delivery volume will be about 55,000 to 70,000.It is estimated that every SU7 sold by Xiaomi in 2024 will lose an average of 68,000 yuan, and the entire car-making business will lose a total of 4.1 billion yuan.
In response to this news, the relevant person of Xiaomi Group responded in Weibo: "This information may be biased." Li Jianli, managing director of Jiuding Investment Manufacturing, told the First Financial Reporter that compared with the huge R&D investment in the early stage, the gross profit margin of the first car is not important. More importantly, the market feedback, whether we recognize it.
According to CBN, on today’s live broadcast, Lei Jun also responded to the question of cost performance.Today, the pure electric car (market) has never heard of any company (enterprise) making money, and basically an outrageous car will lose hundreds of thousands. Therefore, in an industry with huge losses, we really don’t talk about cost performance.
Lei Jun also said in a previous interview that the competition in the current electric vehicle market is so fierce that only Tesla dares to raise prices. At present, many pure trams, except Tesla, are huge losses.
According to the research report of Shanghai Securities, Xiaomi SU7, as the first automobile product of Xiaomi, has achieved good order results. In the long run, Xiaomi has a customer base, with 641 million monthly active users worldwide, and Xiaomi automobile products have a large number of potential customer groups. Judging from the financial strength, Xiaomi has prepared a large amount of reserve funds for the car-making business. In 2023, Xiaomi Group invested 19.1 billion yuan in research and development. It is estimated that in 2024,R&D investment will reach 24 billion yuan. The capital reserve ensures the sustainable development of product technology, and can also help Xiaomi automobile seize market share in the fierce price war.
edit|Dubo Duheng Peak, Cheng Peng
Proofread |Sun Zhicheng
Cover pictureSource: Video screenshot
National business daily is integrated from Red Star News, Lei Jun Live, Cailian, Securities Times and CBN.
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