作者归档 admin

  • 首页   /  
  • 作者： admin
    • ( 页4 ) ( 页4 )
通过admin
, , , , ,

Review of the history of FAW-Volkswagen Jetta in the passionate era for 19 years (photos)

　　Back in those days, the A-class auto market, Jetta (configuration gallery word-of-mouth forum), Santana (configuration gallery word-of-mouth forum) and Fukang (configuration gallery word-of-mouth forum) were "three points in the world", which was quite imposing. "Times make heroes", these three models can be called the three overlords of the A-class auto market.

　　In the blink of an eye, more than ten years have passed. Today’s auto market is dominated by hegemony and shows signs of chaos. The upstarts are suddenly emerging, and many rookie veterans have come and gone in the auto market. Jetta is still the leader of the princes.

　　Looking back on Jetta’s 19-year stormy course, it went like lightning, leading all the way …

　　In December, 1991, the first Jetta A2 rolled off the assembly line in Changchun, which opened the prelude for mid-range cars to open up the China market. Jetta is the first real family car in China, which makes the idea of "entering the family" no longer seem out of reach. It shoulders the sacred mission of refreshing the history of China cars and is endowed with epoch-making significance.

Jetta rolled off the assembly line in 1991.
Jetta rolled off the assembly line in 1991.

　　In 1993, farmers in Huaxi Village, Zhejiang Province, the first village in China, ordered 250 Jetta cars at a time. Jetta, the first large-scale advance into our life. At this time, it was the second year of Deng Xiaoping’s southern tour speech, and "Jetta entered Huaxi Village" became a powerful interpretation of socialist economic construction and development.

　　On March 18th, 1995, at the 43rd World Table Tennis Championships, Jetta was designated as the special service car of the conference by the organizing committee, which was the first time that a domestic car was designated as the special car for a world-class sports competition.

　　In April 1996, Henan Hengyun Rally, the first national rally in China, became the "first racing car of domestic rally". In November, at the "China Domestic Car Race" in Zhuhai International Competition, the five-speed Jetta made its debut in the international arena as the first domestic car in China.

　　In 1996, Jetta was the first to create a miracle of 600,000 kilometers without overhaul, which became the pride of China. Since then, Jetta has become synonymous with "leather and durability" and has become the first choice for many families to buy cars.

　　In 1997, a world-class 20-valve multipoint injection engine was produced by FAW-Volkswagen and equipped on Jetta cars. This is the first time that the 5-valve EFI technology has been applied to domestic cars, which is the first time that popular cars are equipped with EFI engines, and it has promoted the popularization of EFI cars in China.

　　In 1998, the first new Jetta King car equipped with ABS came out, which set a precedent for domestic A-class cars to install ABS (anti-lock braking system) in batches, making the anti-lock braking system no longer a patent for high-end luxury cars. Whether in the rainy south or the snowy north, the driving safety of Jetta owners has been fully guaranteed, and new safety standards for family cars have been established.

Jetta appearance in 1998
Jetta appearance in 1998

　　In 1999, FAW-Volkswagen took another step on the road of leading technology advocated by FAW-Volkswagen. The first batch of A-class cars equipped with automatic transmission in China, Jetta "Urban Pioneer", entered the market, fulfilling the dream of automatic transmission of domestic A-class cars. From then on, easy driving and comfortable enjoyment are no longer the patents of high-end luxury car owners, and the majority of civil car owners can also "walk leisurely" on crowded urban roads.

　　In March, 1999, Jetta GTX was officially registered as an international N-group racing car, becoming "the first domestic car in China to rank among the international standard racing cars". In September, Jetta was "the first racing car in China to compete in the international top-level events" in the China World Rally Championship, and FAW-Volkswagen and Zhuhai FRD Racing Company simultaneously created "the first professional team with domestic manufacturers" in this event.

　　In 2000, Jetta put into production a single-cylinder 2-valve EFI engine, becoming the first car in China to realize full EFI engine, and its emission reached the European II standard, which played a positive role in the development of China’s environmental protection cause. Urban Pioneer launched in the same year became the first popular car equipped with automatic transmission in China.

　　In 2002, the "Sea Wind Journey" equipped with double and green glass was put on the market, which was the first time that a domestic popular car was equipped with the safety equipment of a high-grade car. Jetta made another qualitative leap in safety performance and exceeded many B-class cars in safety factor.

　　On June 6th, 2002, Jetta SDI, the first domestic diesel car in China, was unveiled at the 7th Beijing International Exhibition, which opened a new power era for domestic cars in China.

　　On October 25th, 2002, the sales volume of Jetta exceeded 100,000 vehicles, that is, in this year, Jetta became the sales champion of single vehicle in China for the first time.

　　In 2003, the "Jetta House" was discovered in Zhuhai. Since 1993, Mr. Tan Fa of Zhuhai has bought 10 Jettas, and the total number of Jettas owned by his family has reached 25. This is unique among China brands, and the appearance of Jetta House is the best proof that Jetta has been constantly innovating and pursuing Excellence according to market demand for many years.

　　In 2004, the new Jetta, which made 21 technical improvements, won the favor of consumers again with its brand-new image. Jetta became the champion of single brand sales in China for three years in a row, which was the first single model with the first sales volume for three years in a row in China market since 2000, and thus Jetta won the reputation of "evergreen tree" in the car industry.

Jetta appearance in 2004
Jetta appearance in 2004

　　In 2005, Jetta was equipped with RSH engine, which greatly improved the power and was the first popular car with strict Euro III emission standards.

　　On July 14th, 2006, the millionth Jetta rolled off the assembly line, and Jetta ushered in another peak moment belonging to it.

　　In September, 2007, the "Green Olympics Challenge 2008-FAW-Volkswagen Jetta Diesel Vehicle Crossing the Thousand Miles Challenge" came to a successful conclusion, and Jetta diesel vehicle created a miracle that a tank of oil traveled 2199 kilometers! In the same year, Jetta won the title of single brand sales champion in one fell swoop!

　　In the 2008 Beijing Olympic Games, Jetta topped the list with an average monthly sales volume of over 18,000.

　　In 2009, Jetta proved its strength by accumulating total sales of 1.83 million.

　　Who is headed by a hundred battles? Jetta takes the lead in the passionate era. Numerous firsts have made Jetta brand an unsurpassed legend. The market is the yardstick for testing products. Up to now, the cumulative sales volume of Jetta has reached nearly 1.9 million. Judging from the current market situation, it has become an indisputable fact that the total sales volume of Jetta brand in 2010 exceeded 2 million vehicles.

　　Jetta took 15 years for the first 1 million vehicles, and only 5 years for the second 1 million vehicles. The legend of Jetta’s "evergreen tree" will continue and reach another peak moment of 2 million vehicles in the near future. The new Jetta that FAW-Volkswagen will launch in 2010 shows its determination to innovate again and meet the needs of consumers.

　　After other brands were delisted in the same period, Jetta became more and more mellow and sweet like aged wine. As a miracle of China automobile market, Jetta will be recorded in the history of China’s development, and its story will become a model for other brands of the same class, and its charm will always stay!

2010 New Jetta
2010 New Jetta
通过admin
, , , , ,

Reflections on the innovation of CPPCC’s deliberative democracy from the perspective of Internet

　　The CPPCC is a specialized consultative body, and the "internet plus" meets the needs of the CPPCC’s capacity-building for deliberative democracy. Accelerating the deep integration of the Internet and the CPPCC’s democratic consultation is the general trend and more promising. At the celebration of the 65th anniversary of the China People’s Political Consultative Conference, General Secretary of the Supreme Leader pointed out that "to meet the requirements of comprehensively deepening the reform, we should vigorously promote the construction of performance ability with reform thinking, innovative ideas and pragmatic measures" and "explore new forms such as network discussion and remote consultation to improve the effectiveness of consultation", which pointed out the direction for "internet plus" to promote the construction of CPPCC’s deliberative democracy. Judging from the technical characteristics of the Internet and the function of deliberative democracy, the advantages of the two are complementary. "internet plus deliberative democracy" is conducive to giving full play to the advantages and endowments of the Internet and promoting the CPPCC to better perform its functions and play its role.

　　New Features of Consultative Democracy of CPPCC from the Perspective of Internet

　　It has expanded a new platform for deliberative democracy. The innovative development of the Internet makes the platform of deliberative democracy more diverse. China, as a big Internet country, makes full use of the advantages of the Internet, big data resources and mobile Internet platforms to strengthen the consultative democracy construction of the CPPCC, establish a channel of close contact with the people, and create a platform for better understanding and communication between the party and the masses, which can solve new problems in the process of democratic political construction more efficiently, be more conducive to the scientific leadership of the party to the people, and be conducive to the development and perfection of the socialist deliberative democracy system.

　　Expand the participation of all sectors within the people. The coordinated development of technology and society makes innovative organizations and social strata constantly evolve. With the advent of the Internet era, many new social stratum groups have emerged on the Internet: IT elites, Internet café s, makers, etc. They have made use of the advantages of information technology and the Internet platform to carry out application innovation, which has played an important role in innovating the economic development model and guiding public opinion. Network participation expands the participation of deliberative democracy and embodies the universality of socialist democracy. The improvement of the enthusiasm of ordinary people to participate in political life is more conducive to promoting the construction of a harmonious socialist society and the process of democratic politics.

　　It triggered a change in the model of deliberative democracy. With the comprehensive deepening of the reform, the society has further developed towards diversification, and the emergence of new interest classes and groups has continuously expanded the social foundation for the development of deliberative democracy in China. With the development of information technology, major traditional industries are deeply integrated with the Internet, and innovative ways are constantly sought to achieve leapfrog development. At the same time, the Internet also provides a platform through which people can express their opinions, participate in democratic political life and promote deliberative democracy. It can be said that the Internet, driven by innovation, is triggering a new model of deliberative democracy and political participation, which is also characterized by normalization.

　　Promote the CPPCC’s deliberative democracy into the Internet.

　　Establish the concept of "network deliberative democracy". "Network deliberative democracy" is a new thing with the arrival of the information society. According to the 42nd Statistical Report on China’s Internet Development released by China Internet Network Information Center, as of June 2018, there were 802 million Internet users and 788 million mobile phone users in China. As an important institution for multi-party cooperation and political consultation under the leadership of the Communist Party of China (CPC), the CPPCC should always adhere to the two themes of unity and democracy, advocate an atmosphere of free speech, consideration and tolerance, equal deliberation and interactive exchange, treat online public opinions from all walks of life with a more equal, open and respectful attitude, extensively collect and timely reflect interest demands, and actively interact with all walks of life to form a good "online democracy" atmosphere.

　　Establish the concept of "network democratic supervision". The Internet provides a platform for netizens to express their opinions freely and equally, to know the latest social trends at the first time, and there is no absolute dominant force, which promotes the netizens’ awareness of democratic supervision. To do a good job in the consultative democracy of the CPPCC, we must firmly establish the concept of consultation, seek the greatest common denominator, pursue all-round social progress, and at the same time accept the supervision of the whole society. CPPCC organizations and CPPCC members at all levels should adapt themselves to the new concept of network supervision, broadly unite all social forces to participate in the democratic supervision of CPPCC, incorporate the original ecological network supervision into the channels of democratic supervision, amplify the constructiveness of online public opinion, and eliminate its destructiveness and one-sidedness. At the same time, they should actively accept opinions and suggestions from all walks of life on the work of CPPCC, so that the democratic supervision of CPPCC can become more efficient, convenient and diversified with the help of the "east wind" from the perspective of the Internet.

　　Deliberative democracy from the perspective of Internet needs normative guidance.

　　Establish a legal system of deliberative democracy from the perspective of the Internet. As an interactive communication platform and smooth communication channel, the Internet needs necessary system design from the aspects of laws, regulations and participation mechanism, so as to ensure the legitimacy, equality and fairness of the negotiation process and results. On the one hand, the internet behavior of deliberative democracy will be brought into the track of rule of law; On the other hand, the construction of "official — People "interactive participation mechanism. In the design of the participation mechanism of Internet deliberative democracy, it is necessary to establish a regular consultation system, incorporate Internet deliberative democracy as a normal operation mechanism into the necessary procedures of public decision-making, and form standardized institutional rules from topic selection, specific discussion steps to consensus, so as to realize the normalization and procedure of public participation in Internet deliberative democracy.

　　Establish the management norms of deliberative democracy from the perspective of the Internet. The deliberative democracy of the CPPCC, from proposal, special investigation and special consultation to reflecting social conditions and public opinion, has created a number of dialogue sites to realize the communication of deliberative democracy and promoted the institutionalization of consultation. Democratic consultation should not be confined to a certain space. Different consultation designs can promote or restrict different aspects of democratic effectiveness. Only by combining different types of consultations can we achieve the greatest democratic effect. Of course, any form of political participation is inseparable from external institutional support and cultural environment. The form of political participation in Internet deliberative democracy also needs the joint efforts of the CPPCC and CPPCC members, so that it will continue to develop and improve, and eventually become a democratic mechanism and a platform for public consultation in which every CPPCC member has the conditions and ability to participate.

　　Enhance the responsibility and rationality of political participation of CPPCC members from the perspective of the Internet. CPPCC members are the main body of the CPPCC’s deliberative democracy practice, and their personal values can guide and change political participation behavior. The decentralized, non-central structure mode and free and open communication characteristics of Internet communication not only broaden the space for public political expression, but also easily lead to problems such as lack of morality, lack of sense of responsibility and blind follow-up, which leads to the anomie of public network behavior. Therefore, it is an important guarantee for the orderly development of online consultation democracy to cultivate the sense of responsibility and rational thinking of CPPCC members, and then reshape online behavior. On the one hand, enhance the network moral responsibility and political responsibility consciousness of CPPCC members; On the other hand, improve the rational thinking ability of CPPCC members. It is necessary to actively guide CPPCC members to objectively analyze and judge the massive network information around the public interest and carry out rational speculation to ensure that democratic consultation is the result of rational discussion among equal citizens. (Author: Yue Shumei, a professor at Southwest University of Political Science and Law)

通过admin
, , , , ,

QQ Speeder 2015TGA Speeder Annual Finals Speed and Passion Docking 18183 Mobile Tour Portal

The 5th Anniversary 2015 Winter Grand Prix of TGA, the largest held by King Racing tencent games Sports Platform (TGA), has entered a white-hot stage. There are 35 competitions in this competition, and dozens of popular games under Tencent are involved. On December 4th, Tencent’s "Flying Series" — — QQ Speeding, the world’s first racing online game, once again entered the stage of TGA Grand Prix after the Sino-Vietnamese competition, and launched the women’s individual racing third place competition, championship competition and men’s racing third place competition and championship competition in the TGA Speeding Annual Finals, demonstrating the competitive style of speed and passion for everyone and locking in the TGA live broadcast room. More exciting events should not be missed.

Speed and passion docking of QQ Speeding Car 2015TGA Speeding Car Annual Finals

Liang Sumeng won the third place in the women’s individual racing event in 7:4.

This year’s TGA2015 QQ Speeding Annual Finals women’s individual racing events are divided into two rounds: the third runner-up and the championship. Each game adopts BO13 competition system, with 7 wins in 13 sets. In the first round, Ge Fengying and Liang Sumeng from Telecom Zone 1 took part in the competition. After intense and fierce confrontation, Liang Sumeng defeated Ge Fengying 7:4 and won the third place in the women’s individual racing event in this QQ Speeding Annual Finals.

Liang sumeng VS ge fengying: the first half of the tug-of-war

In the first game, Liang Sumeng seized the opportunity to surpass Ge Fengying in the second half of the game and turned the defeat into victory with 0: 1. In the second game, Ge Fengying resisted the pressure in the last corner, maintained the leading edge and won, drawing 1-1. In the third game, Liang Sumeng gradually opened the gap with his familiarity with the map, scored another point and won safely with 1:2. In the fourth game, Ge Fengying made a mistake when he started hitting the edge, while Liang Sumeng seized the opportunity to distance himself. Liang Sumeng took the lead again at 3:1. In the map of Qinyuanchun in the fifth game, the two sides started, and Ge Fengying used collision tactics in a corner to surpass Liang Sumeng and distance himself. Ge Fengying pulled back another point, and the score was 2:3.

Liang Sumeng VS Ge Fengying: 7: 4 lead in the second half.

In the sixth game, Liang Sumeng successfully blocked Ge Fengying’s acceleration in the middle, and finally Liang Sumeng scored another point and won 2-4.

. In the map of Atlantis in the seventh game, Liang Sumeng was defeated by Ge Fengying because of a mistake in the middle, and Ge Fengying won another game with a score of 3:4. Liang Sumeng took the lead in the eighth game, opened a great gap, and then won the bureau with a score of 3:5. In the ninth game, Ge Fengying seized the opportunity of card position error to overtake and was pulled back by Ge Fengying, with a score of 4:5. In the tenth game, Liang Sumeng seized the opportunity to stay ahead and win beautifully. Liang Sumeng first won the match point with a score of 4:6. In the eleventh game, Liang Sumeng kept ahead and won with a big advantage, with a score of 4:7, and won the third place in the women’s individual racing event.

Speed and passion docking of QQ Speeding Car 2015TGA Speeding Car Annual Finals

Zhu Ling won the women’s individual racing championship 7:0.

In the second round of the championship, Zhan Jie and Zhu Ling from Telecom Zone 1 participated in the competition. In the end, Zhu Ling defeated Zhan Jie 7-0 and won the women’s individual racing event in the annual finals of QQ Speeding.

Zhu Ling VS Zhan Jie: In the first half, Zhu Ling opened the score with great advantage.

In the first game of the autumn famous mountain map, Zhan Jie hit the edge once and let Zhu Ling widen the distance quickly. Zhu Ling took the first game and the score was 0:1. On the map of Atlantis in the second game, Zhu Ling caught a mistake by Zhan Jie. Take another game, and the score is 0:2. In the third game, Zhu Ling opened the gap with great advantage, and got the third point without any suspense, with a score of 0:3. In the fourth game, Zhu Ling successfully overtook the middle straight and won another game, with a score of 0:4.

Zhu Ling VS Zhan Jie: Zhu Ling won the championship 7-0 in the second half.

In the fifth game, Zhan Jie was defeated by the gap because of the collision, and Zhu Ling got the fifth point with a score of 0:5. In the middle of the sixth game, Zhu Ling extended the distance to win, and Zhu Ling scored 6 points in a row to get the match point, with a score of 0:6. In the seventh game, Zhan Jie fell behind in a corner, and Zhu Ling took the opportunity to maintain a big advantage to lead and win, with a score of 0:7. In the end, Zhu Ling defeated Zhan Jie 7:0 and won the women’s individual racing event in the annual finals of QQ Speeding.

Speed and passion docking of QQ Speeding Car 2015TGA Speeding Car Annual Finals

The Huluwa team won the third place in the men’s team racing event 3:2.

This year’s TGA2015 QQ Speeding Annual Finals men’s team racing event is divided into two rounds: the third runner-up and the championship. The competition adopts BO5 competition system, with three wins in five sets. Each game requires each team to send a different number of players to fight. The first round of the third runner-up race was held by Huluwa team: Yin Junlin, Deng Wenchuan, Zhang Chenying and Lin Jun, and Fan Dagui, Liang Haipeng, Jiang Zhangchuang and Shen Qisen, who lined up against the unexpected team.

Game 1: Huluwa Team won 3-1.

In this competition, the Huluwa team is in the blue side and the unexpected team is in the red side. In the first game, 3V3, the blue team started with a double lead. Although it was overtaken by the red Liang Haipeng in the middle set, in the end, a player of the blue team made great efforts and finally won with a score of 1:0. In the second game, V2, the first place of the blue team played a stable role and maintained its advantage to reach the finish line. At 2:0, the blue team scored another point. In the third game, at 1V1, the players of the red team successfully overtook them in the middle, and pulled away again by short-cut running. The score was 2:1, and the red team scored 1 point. In the fourth game, V2, the blue team successfully led the way to win, with a score of 3:1. Blue team wins.

Game 2: Huluwa narrowly won 3-2

In this game, the Huluwa team is in the blue side and the unexpected team is in the red side. In the first game, 3V3, in the middle of the event, the red player successfully formed a three-lead situation, and the unexpected team successfully scored 1 point with a score of 0:1. In the second game, 2V2, the blue side took the opportunity to surpass the red side and keep the blue side ahead. Finally, the Huluwa team successfully pulled back 1 point with a score of 1:1. In the third game, 1V1, the red team successively seized the continuous mistakes of the blue players and successfully scored 1 point, with a score of 1:2. In the fourth game, V2, the red player fell off the cliff at the beginning, and the blue player successfully completed the lead and scored 1 point, with a score of 2:2. In the fifth game, V2, the map of the ancient city’s secret territory, the red player made a mistake in the middle, which opened the gap for the blue side, and the blue side won smoothly, with a score of 3:2.

Game 3: The unexpected team fought hard for 5 games to win.

The third Huluwa team was in the blue side, and the unexpected team was in the red side. In the first game, 3V3, the map of red leaves in Chicheng, the blue team was overtaken by the red team in the last corner, with a score of 0:1 and the red team scored 1 point. In the second game of V2, the red team’s double team successfully kept the lead and won, with a score of 0:2. The red team scored 2 points and won the match point of the third game. In the third game, 1V1, the red team made a mistake in the last lap and was overtaken by the blue team. The blue team pulled back 1 point with a score of 1:2. In the fourth game, V2, the players of the blue team made a successful start, and the blue team pulled back 1 point with a score of 2:2. In the fifth game, V2, in the end, the players of the red team both took the lead to win, with a score of 2:3, and the red team scored a big point.

Game 4: The unexpected team easily pulled another game at 3:0.

The Huluwa team is in the blue side, and the unexpected team is in the red side. In the first game of 3V3, the red side took 2, 3 and 4 places respectively, and the red team scored 1 point first, with a score of 0:1. In the second game, V2, in the last lap, the blue team was repeatedly overtaken, and the red team scored another point, with a score of 0:2. In the third game, 1V1, the players of the red team successfully took the lead, maintained a great advantage and ran the whole course. The score was 0:3, and the red team pulled back a big score.

Game 5: Huluwa withstood the pressure and won the accident team 3-2.

In the fifth game, the Huluwa team was in the blue side and the unexpected team was in the red side. In the first game of 3V3, the red team took the lead at the beginning, but one player of the blue team took the lead because of a small internal collision. However, it was overtaken by the players behind the blue team, and the score was 1:0, with the blue team leading. In the second game, V2, a player of the Red Team led by a slight advantage, with a score of 1:1. In the third game, 1V1, the red side made a collision mistake shortly after the start, and the score was 2:1, and the blue side scored another point. In the fourth game, V2, on the last lap, the second player of the red side overtook the blue team to win the third place, with a score of 2:2. The red team pulled back 1 point and both sides got match points. In the fifth game, V2, the player of the blue team successfully blocked the third player of the red team from completing the game. The score was 3:2, and the player of the blue team won the last game. In the end, the Huluwa team defeated the unexpected team with a score of 3:2 and won the third place in the men’s team racing competition.

Speed and passion docking of QQ Speeding Car 2015TGA Speeding Car Annual Finals

Dragon Ball TV Team, the champion of the men’s racing event, won the championship 3-0.

The men’s team racing championship was challenged by Dragon Ball TV team, Tan Weiyi, Chen Zi and Xiong Meng Qi, Qi Min, Hu Xu, Yin Yicheng and Zhang Shun. In the end, the Dragon Ball TV team defeated the stable dog team with a big score of 3:0 and won the championship of the men’s team racing.

Game 1: Pre-emptive Dragon Ball TV team won 2-0.

In the first game, the Dragon Ball TV team took the lead and won 2-0. In this competition, the Dragon Ball TV team is in the blue side, and the dog team is in the red side. In the first game, 3V3, the map was Watt, and finally the blue player kept the advantage to win. The score was 1:0, and the Dragon Ball team took the lead in winning 1 point. In the second game, because the blue team was too dominant to surpass it, the Dragon Ball team scored the second score, with a score of 2:0.

Game 2: Steady Play 2:1 Dragon Ball TV Team and Next City.

The second Dragon Ball TV team was in the blue side, as steady as a dog team was in the red side. In the end, the Dragon Ball TV team played 2:1 and then went to the next city. In the first game, 2V2, the blue player once surpassed to get the second overall advantage, but was later overtaken. In the end, the red team won, with the score of 0:1 and the red side leading by 1 point. In the second game, V2, the second player of the blue side successfully surpassed the red side to get the third place, with a score of 1:1, and the blue side pulled back 1 point. In the third game, 2V2, the blue side forced the red side to almost give up the game with great advantage, and the blue side pulled two sets in a row, with a score of 2:1.

Game 3: Dragon Ball TV Team won the championship 3-0 over Steady Dog Team.

The third Dragon Ball TV team is in the blue side, as steady as a dog team is in the red side. Dragon Ball TV Tan Weiyi played a stable 3:1 to lay the foundation for victory. In the first game, 1V1, in the stage, the mid-range blue team successfully overtook and won in the corner, and the blue team scored 1 first, with a score of 1:0. In the second game, 1V1, the blue side was overtaken by the red side because of a column collision, and the red side pulled back 1 point, 1:1. In the third game, 1V1, Watt map, because the red player stopped by mistake, the blue side scored another small point, and the score was 2:1, and the blue side won the match point. In the fourth game, 1V1, the blue players kept the advantage and won the game, with a score of 3:1. Finally, the Dragon Ball TV team defeated the stable dog team with a big score of 3:0 and won the championship successfully.

"QQ Speeding Car" TGA Speeding Car Annual Finals staged a final decisive battle with passion, and the women’s individual racing champion and the men’s team championship were fully announced. The 2015TGA Winter Grand Prix will be staged continuously, and more exciting events will start one after another. Please lock the Dragon Ball live broadcast to pay attention to the TGA Winter Grand Prix.

通过admin
, , , , ,

Putin held the 14th ＂live connection＂ with the public to answer 75 questions.

　　On April 14th, Russian President Vladimir Putin said in an interview with reporters after attending the "live connection" TV program that he believed that the territorial problems of Russia and Japan could finally find a solution. Xinhua News Agency/AFP

　　Since the first Russian president in 2001, Putin has had a live connection with the Russian people almost every year (it was not held in 2004 and 2012). This "face-to-face" way of answering questions between the president (prime minister) and the people not only shows Putin’s full confidence in his overall control of Russia, but also is a political weapon, which can enhance Putin’s personal prestige and ease domestic political pressure.

　　On April 15th, Putin held his 14th live connection as scheduled. Different from previous years, this year’s presidential live connection questioning method has been innovative. People can ask questions through their social networks "вконтакте" or recorded videos. This year’s live connection activity lasted for 3 hours and 40 minutes. Putin answered as many as 75 questions on the spot, covering Russian economy, diplomacy, internal affairs and people’s livelihood issues that have attracted much attention.

　　Russia’s economic situation is expected to improve

　　At the opening of the live connection, Putin first talked about the current overall economic situation in Russia. Under the double influence of the sanctions imposed by the United States and the West for many years and the continuous decline of international oil prices, the Russian economy declined as a whole in 2015, and the gross domestic product shrank by 3.7% compared with the previous year. Investment and consumer demand are weak, the national budget is forced to tighten, and many previously formulated project plans have not been effectively implemented as scheduled. The economic situation in Russia is really worrying.

　　Putin does not avoid talking about the current poor economic situation, but he also does not forget to cheer for the Russian people. He pointed out that the government believes that Russia’s GDP will decline by 0.3% in 2016, but by 2017, the Russian economy is expected to grow by 1.4%. Putin said that Russia’s foreign exchange reserves have now returned to the level of $387 billion at the beginning of 2014. The funds of government reserve funds and national welfare funds have been slightly reduced, but their scale still accounts for 10.5% of the country’s GDP.

　　When answering the question "How to improve the Russian economy", Putin said that he was firmly opposed to using the "printing machine" to revitalize the economy. He said: "What matters is not printing money, but changing the economic structure is the core. The situation is indeed very complicated, but we have made progress in this regard. "

　　People’s livelihood issues account for the highest proportion.

　　The live connection has just started for an hour and a half, and all kinds of channels have received nearly 2.5 million questions, of which the most is people’s livelihood issues. In fact, people’s livelihood issues are basically the issues that people are most concerned about in live broadcasts over the years, and this year is no exception. The main livelihood issues that people are concerned about and worried about are: rising prices, wage arrears, housing and public services. Putin admits that the domestic inflation rate in Russia was 12.9% in 2015. Compared with the previous year, the rising momentum of grain prices is "rapid". Regarding the unemployment rate, Putin said that the current unemployment rate in Russia remains at a low level of 5.6%. Although it has increased slightly, it has not increased much compared with before the crisis.

　　A worker from Ural trailer factory in Chelyabinsk region complained to Putin that the company had been in arrears for three months. Putin promised to instruct the Ministry of Industry and Trade to deal with such incidents, and explained to the worker that some auto companies in deep crisis owed their employees wages in order not to lay off employees.

　　Housing and tax issues are the focus of Russian people’s attention, and they are also the most "platitudes" in the live broadcast connection. This year’s questions in this regard are very sharp. Someone asked Putin: "Why is the oil price falling while the tax is rising?" Putin replied that this problem has existed since the Soviet era. In the near future, the government will begin to work on tax structure information to improve the transparency of tax policy.

　　Throw the Ukrainian issue to the United States and Ukraine.

　　For Russia, the Syrian and Ukrainian issues are still diplomatic dilemmas that have not been completely solved, which have bound Russia to some extent. Therefore, diplomacy is also one of the main topics of concern to the Russian people.

　　On the Syrian issue, Putin stressed that he hopes to achieve a ceasefire in Syria, start a political process, launch a new round of peace talks, and hold elections in advance in accordance with the Constitution. In fact, when Russia withdrew its troops from Syria, it only withdrew the main forces fighting in Syria, and still retained the military power to supervise the ceasefire and ensure the normal operation of relevant military facilities. These are all important foundations for Russia to return to Syria when necessary. From Putin’s position and practice on the Syrian issue, we can see that Putin has left a "back hand" in Syria.

　　On the Ukrainian issue, some netizens asked Putin: "Will there be another war in Donbass?" When Putin answered this question, he naturally kicked the ball to the United States and Ukraine. Putin said that many aspects of the Ukrainian issue depend on the Kiev authorities. If the United States wants to solve the problem, they should exert influence on their Kiev partners.

　　When someone asked "What is the president’s attitude towards the current Russian-Turkish relations", Putin said that Russia’s relations with its neighbors are generally good, and Russia is willing to build the best good-neighborly and friendly relations with the Turkish people. "However, there are some problems between individual politicians in Russia and Turkey. We thought they were behaving improperly, so we responded in a corresponding way. " Putin also criticized that the current Turkish leadership is not so much fighting militants as cooperating with them.

　　"It has not been decided" whether to continue running for president.

　　Interestingly, Putin’s "personal problems" have also attracted the attention of the people. A woman from Gatchina, a city in northwestern Russia, asked Putin: Will the President remarry with former first lady lyudmila? When will the first lady appear in Russia? Putin did not evade this question, saying, "I have a good relationship with lyudmila. Everything is fine with her, and so am I. "

　　A citizen from Crimea asked a sensitive question: Will you continue to run for the Russian president? Putin said that it is too early to express his position on this issue, and he has not yet made a decision on whether to participate in the 2018 presidential election. He said: "under the current situation, I want to reiterate that what we need to consider now is not how to work in the future, but what we should do now to live up to the people’s trust and trust in me." Putin said: "People choose members of the Duma or the president in order to make them better serve the country. My personal life here is an unimportant issue. "

　　Beijing, April 16th

通过admin
, , , , ,

Product analysis： the road of quality e-commerce for Xiaomi’s products.

Editor’s lead: Xiaomi has products, which is a boutique shopping platform of Xiaomi Company and a part of Xiaomi’s "new retail" strategy. Relying on the Xiaomi ecological chain system, using the Xiaomi model to make consumer goods. The author of this paper analyzes the quality of Xiaomi to see how it can build a quality e-commerce road.

According to Xiaomi’s financial report in the third quarter of 2020, Xiaomi’s total revenue is 72.2 billion, of which nearly a quarter comes from Xiaomi IoT and its life shopping platform "Xiaomi Youpin".

Under the background of new consumption and new retail, why can Xiaomi Youpin rise rapidly in the e-commerce industry in just three years after its establishment, with the increasing cost of passenger traffic, shrinking incremental market and fierce competition under the stock market game?

This paper will take you to understand the operating logic of this company and the boutique e-commerce industry by analyzing the perspective of Xiaomi Youpin.

This article will analyze from the following aspects:

  1. industry analysis
  2. competitive product analysis
  3. User value analysis
  4. Commercial value analysis
  5. Product iterative analysis
  6. Product structure analysis
  7. Operational analysis
  8. summary

1. Industry analysis

Under the background of the new consumption era, the competition in the e-commerce industry is becoming more and more fierce, and the e-commerce industry is constantly refined, resulting in quality e-commerce. Quality e-commerce is different from traditional e-commerce. By infiltrating upstream manufacturing and supply chain management, reducing intermediate links, strengthening the dominance of platform selection, and relying on data technology to improve the response speed of suppliers to changes in market demand, the e-commerce model can improve the quality of goods in the whole station and provide consumers with high cost-effective goods.

The core is to optimize two points: the first point is to shorten the path from manufacturers to consumers; The second point is to endorse domestic manufacturers by "selecting" and "YEATION", which accelerates the process of establishing their own brands.

Xiaomi Youpin is a typical successful representative of this industry. Under what industry background did Xiaomi Youpin grow up? Why can quality e-commerce quickly occupy a place in the e-commerce industry?

Because the e-commerce industry is deeply influenced by macro factors, this section will use the PEST model analysis method to analyze the whole industry.

1.1 policy (Politics) level

  • In December 2016, the Ministry of Commerce published the "Thirteenth Five-Year Development Plan for E-commerce", proposing to "encourage the development of quality e-commerce and brand e-commerce, and further play the positive role of e-commerce in guiding production and leading consumption". Under the new mode and new format, the national policy encourages the development of quality e-commerce, which further promotes the development of quality e-commerce.
  • In August 2018, the E-commerce Law of the People’s Republic of China proposed that the state encourage the development of new e-commerce formats, innovate business models, promote the research and development, popularization and application of e-commerce technology, promote the construction of e-commerce credit system, create a market environment conducive to the innovative development of e-commerce, and give full play to the important role of e-commerce in promoting high-quality development, meeting people’s growing needs for a better life, and building an open economy.
  • In January 2019, the "Electronic Commerce Law" came into effect, which standardized the operation of the e-commerce market.
  • In November, 2020, the "Proposal for the 14th Five-Year Development Plan" proposed to improve the consumption environment, focus on quality brands, promote the development of green, healthy and safe consumption, and encourage the development of new consumption patterns and new formats.

It can be seen that the state encourages and supports the development of e-commerce industry in terms of policies, and encourages the development of new consumption patterns and new formats, which promotes the development of e-commerce industry and encourages e-commerce to develop into new formats and new models. The development of quality e-commerce in emerging segments of e-commerce industry has ushered in development opportunities.

1.2 the Economy level

According to the report of the National Bureau of Statistics, in 2019, China’s GDP reached 99,086.5 billion yuan, up 6.1% over the same period of last year. The per capita disposable income of national residents was 30,733 yuan, and the per capita GDP increased by about 5.8%. The per capita disposable income of urban residents in first-tier cities reached 70,000 yuan.

The improvement of income level drives residents’ purchasing power to increase, online shopping continues to grow and demand continues to expand; At the same time, people’s growing pursuit of high-quality life has gradually upgraded the consumption structure from price consumption to quality consumption.

1.3 Society and cultural aspects

With the development of economy and the increase of personal income, there are more and more new middle classes. In the new consumption era, some consumers began to change their consumption concepts to pursue quality life and refined life, and their demand level increased, paying more attention to the quality brand, sense of science and technology, sense of beauty and experience of goods, and seeking higher quality of life and higher spiritual pursuit.

Moreover, with the improvement of living standards, white-collar workers are rich, but they are busy with their work. They don’t want to spend too much time looking for goods, but want to find goods that meet their needs directly.

In order to ensure the quality, quality e-commerce meets people’s increasing consumer demand, shortens the time of commodity selection and increases efficiency for this part of the population, and has broad development prospects in the future.

In the current market, commodity quality problems and selling fake goods are still hot complaints about online shopping consumption. According to the "2019 China E-commerce User Experience and Complaints Monitoring Report", the number of e-commerce complaints nationwide showed an increasing trend from 2013 to 2018, with a year-on-year increase of 48.02% in 2017; An increase of 38.36% year-on-year in 2018; The number of complaints accepted in 2019 was slightly lower than that in 2018.

The improvement of product quality is an urgent problem to be solved, and the standardized control of self-operated and OEM mode of quality e-commerce can ensure product quality to some extent.

1.4 Technology level

Since 2012, China has entered the stage of rapid development of mobile Internet, and e-commerce has ushered in new development opportunities:

  • With the development of internet technology, the online shopping market is becoming more and more mature and entering the stage of quality upgrading;
  • With the continuous improvement and development of logistics and transportation technology, the storage coverage is getting wider and wider, which improves the timeliness of product transportation and provides strong logistics support for e-commerce;
  • The rapid development of big data and AI technology, on the one hand, reduces the labor service cost of enterprises, on the other hand, improves the operational efficiency of enterprises; The e-commerce platform has also changed. Through the recommendation of complex machine learning algorithms, sellers can flexibly price goods, accurately recommend them, provide personalized shopping experience, and greatly improve shopping efficiency. Using the data to analyze and forecast commodities, the commodity inventory problem has been improved.

All these factors have jointly promoted the rapid development of quality e-commerce in recent years. With more and more middle classes, consumers’ demand for quality upgrading is getting higher and higher.

With the growth of domestic economic level and the maturity of e-commerce platform, online shopping has gradually become one of the most important shopping methods in people’s daily life. The scale of online shopping transactions has been expanding, and the penetration rate in the retail sales of social consumer goods has been increasing.

According to the data of iiMedia Research, the market transaction volume of China mobile e-commerce market is expected to exceed 8 trillion yuan in 2020, an increase of 19.7% compared with 2019, and the mobile e-commerce market continues to grow. It is estimated that the scale of online shopping transactions will further increase to 12.8 trillion in 2021, and the penetration rate in the total retail sales of social consumer goods will also increase to 27.2%.

Under the background of the increasingly mature e-commerce market, according to the survey, for online shopping, half of users are willing to get high-quality products at high prices, and nearly 40% of users like to buy professional products on professional shopping platforms, and more begin to pursue quality.

According to Aurora Big Data Q3 Mobile Internet Industry Data Research Report in 2020, Xiaomi has products in the top ten of the list of integrated e-commerce platforms, and its user penetration rate and DAU growth are also prominent, with user penetration rate of 2.8% and DAU growth rate of 16.7%.

It can be seen that the quality e-commerce market is developing rapidly and there is still much room for development and exploration in the future.

2. Analysis of competing products

The traditional e-commerce market is becoming more and more mature. With the rise of new consumption and new retail, and the national policy orientation encourages consumption quality, quality e-commerce has stood on the fast track and ushered in development opportunities.

Many players began to enter the game one after another, and more and more participants joined the ranks of quality e-commerce. Some new forces entered, and some traditional Internet e-commerce companies stepped up their layout, such as Xiaomi Youpin, Netease YEATION, Necessary Mall, Taobao Xinxuan, Beijing-Tokyo Manufacturing, Suning Polar Things and other companies.

According to the current App Store download ranking and IT orange data display, these products are roughly divided into the following gradients:

  • The first echelon: the advantages of enterprise revenue and user scale are obvious: Xiaomi has products, Netease YEATION;
  • The second echelon: as an important player in the industry, it has great influence: necessary shopping mall, Taobao heart selection;
  • The third echelon: late entry, low market share: Suning Polar Materials, Beijing-Tokyo Manufacturing, etc.

Xiaomi Youpin and Netease YEATION are the direct competitors of this track, and their users are similar in scale. Based on the growth path and business model of these two companies, we will compare and analyze them, so as to deeply understand the differences between them.

2.1 Xiaomi Youpin

  • On April 6, 2017, Mijia Youpin, a selected e-commerce platform owned by Xiaomi, was officially launched. Xiaomi Youpin always insisted on being a "good product that touched people’s hearts and was kind in price", and extended Xiaomi’s "extreme cost performance" to all aspects of life and home, bringing customers products that are free to choose, cost-effective, branded, tasteful and scientific;
  • In August 2017, Mijia Youpin announced that "Mijia Youpin" was renamed as "Youpin" and the brand concept was "Youpin Life, Better Choice";
  • In May 2018, "Youpin" was officially renamed as "Xiaomi Youpin";
  • In June 2018, Xiaomi Youpin’s first offline flagship store in the world officially started trial operation in jianye district, Nanjing, displaying 15 popular commodity categories, with a total number of 3,000, covering all products sold online by Xiaomi Youpin APP;
  • On November 6, 2018, JD.COM and Xiaomi Youpin, a boutique life e-commerce platform of Xiaomi, signed a strategic cooperation agreement in Beijing, and carried out in-depth cooperation from selected products, third-party brand incubation, reverse customization of goods, logistics and other aspects;
  • In April 2019, it launched "There are products and fish" and embraced social e-commerce;
  • On December 23, 2019, Xiaomi Youpin officially announced that it had reached a strategic cooperation with Indiegogo, an overseas crowdfunding platform, to complete an important step for Xiaomi Youpin to explore overseas markets and help high-quality enterprises go to sea;
  • In the third quarter of 2020, Xiaomi’s financial report showed that Q3′ total revenue was 72.2 billion, of which nearly a quarter came from Xiaomi IoT and its life shopping platform "Xiaomi Youpin".

Xiaomi Youpin’s business model is "platform+ecology" model. By integrating platform resources, it supports the independent development of eco-chain brands and third-party brands and serves users together.

In addition to Xiaomi, Mijia and eco-chain brands, we also introduce a large number of high-quality third-party brand products with complete chain capabilities such as design, manufacturing, sales, logistics and after-sales, and support the independent development of third-party brands to jointly create a quality life for users.

  • Source of users: As a mobile phone manufacturer, it has established an ecosystem with mobile phones as the core and lot, which has accumulated rice flour with high brand loyalty, and online Xiaomi Mall, Mijia and offline Xiaomi House have acquired users.
  • Commodity source: Xiaomi has commodity sources, the first category is Xiaomi’s self-operated senior brand products, the second category is Xiaomi Mijia and eco-chain brand resource products invested by Xiaomi, and the third category is to introduce third-party enterprises and open them to non-eco-chain enterprises with high-quality third-party brand products with complete chain capabilities. Under these three modes, its shopping mall categories and SKUs are constantly enriched.
  • Operation mode: Xiaomi has products that not only sell its own brands, but also sell smart digital and home products of Xiaomi, Mijia and the whole eco-chain partners after going online; The Costco model advocated by Lei Jun is also reflected in Xiaomi’s products, and the number of brands of each thing will not be too much; In addition, it also continues Xiaomi’s "explosive product" model, which advocates quality, not luxury, time-consuming, and scientific sense.

There are three types of commodity sources of Xiaomi’s products. The first is self-management to sell its own brand products, the second is to invest in Xiaomi’s ecological chain, and the third is to introduce third-party enterprises.

  • Commodity category: As a company with a brand positioning in science and technology, Xiaomi has a higher proportion of scientific and technological products. Xiaomi has products mainly in the field of household appliances, and has now expanded to household appliances, home kitchens, furniture decoration, TV audio and video, digital mobile phones and computers, daily creative, clothing accessories, beauty care, outdoor sports, shoes and boots, health care, wine and food, maternal and child, driving goods, pet life and other commodities. The products of each category follow the mode of few but fine, which continues the boutique mode of Xiaomi’s special creation of "explosive products".
  • Product control: Xiaomi goes deep into the supply chain, controls the enterprises and third-party brands in the ecological chain from the source of product production, and penetrates the concept of ultimate cost performance into every link. Through full chain quality control, manufacturing efficiency is improved, cost is reduced, and consumers can buy good quality goods without selection.
  • Cooperation mode: For Xiaomi eco-chain enterprises, Xiaomi invests in the form of equity participation but not holding. For the selection of third-party enterprises, Xiaomi Youpin follows the development logic of its own products, puts forward three hard indicators-product quality, cost performance and certain scientific and technological content, and defines the products together with the manufacturers to ensure the product quality of Xiaomi Youpin. After confirming that the cooperative products are on the line, the products will gain revenue by means of platform deduction.
  • Logistics and warehousing: Because Xiaomi Youpin is the source of goods and other supply chain modes, the warehousing management of Xiaomi Youpin includes two aspects. Xiaomi Youpin has warehouses in all regions of the country, and the self-operated part is Xiaomi’s own warehouse inventory. Based on the cooperative relationship, SF+Jingdong Logistics is used for near-warehouse distribution; Third-party enterprises take care of their own inventory, depending on the specific situation, and choose their own logistics methods.
  • Offline layout: Xiaomi has accelerated the offline layout, and offline stores have landed one after another. The layout of offline stores has opened up the barriers between online and offline channels, which has become a big advantage. At the same time, the combination of offline and offline will also help Xiaomi to build brand awareness and promote the better development of Xiaomi.

Uniqueness: When Xiaomi was born out of Mijia, it took away a very core function of "crowdfunding". The early stage of crowdfunding is an important channel for Xiaomi’s ecological chain to show its face. The sales volume of crowdfunding determines the acceptance of this product in the user group. After crowdfunding, manufacturers will make a return visit to further improve the product.

A large number of product crowdfunding, so that the crowdfunding team has accumulated rich experience, can effectively help small brands grow rapidly, products quickly take shape, and can effectively push to the eyes of target users.

2.2 Netease YEATION

  • In April 2016, Netease YEATION, a self-operated living and home furnishing brand owned by Netease, was officially launched, and always implemented the brand concept of "strictly selecting materials and living with heart";
  • In June 2016, Netease put forward "three aesthetic concepts of life" in 618;
  • In July 2016, YEATION and Fujian tea industry reached a strategic cooperation, and the original Qingyuan directly supplied good quality tea to YEATION users;
  • In October 2016, Netease YEATION settled in JD.COM as a "flagship store";
  • In August 2017, Netease YEATION and Atour launched the first Atour Netease YEATION Hotel in Hangzhou with the "what you use is what you buy" scene;
  • In September 2018, Netease was strictly selected to realize the whole network coverage strategy, including Tmall, JD.COM, Netease Koala, Pinduoduo and other major e-commerce platforms;
  • In mid-2018, Netease YEATION successively cooperated with youth communities, long-term rental apartments, home improvement companies, homestays and convenience stores to continuously expand its platform and product experience;
  • In December 2018, Netease YEATION’s first offline store officially opened at the West Lake in Hangzhou;
  • On January 19, 2019, Watson’s sub-brand "Watsons+" and Netease YEATION jointly launched the first e-commerce joint store in Guangzhou;
  • In June 2020, Ding Lei, founder and CEO of Netease, will recommend the products of Netease YEATION on the live broadcast platform of Aauto Quicker in the Mainland.
  • Netease’s financial report in the third quarter of 2020 shows that Netease’s revenue in the third quarter of 2020 was 18.7 billion yuan, up by 27.5% year-on-year, and nearly one-fifth of its business income came from innovation and other businesses including "Netease YEATION".

Netease YEATION’s business model is ODM "buyer system" model, and YEATION eliminates the premium of big brands and various intermediate link costs by directly connecting with manufacturers; At the same time, this model is the first in YEATION.

  • Source of users: As a brand of Netease, Netease games, music, e-mail and so on have a huge user traffic group. At the beginning of its launch, it became a user group by importing users from Netease’s original platform (portals, games, music, etc.), which provided a rich user traffic input for Netease YEATION.
  • Source of goods: Netease YEATION cooperates with flexible ODM original design manufacturer. YEATION strictly controls the whole industrial chain links such as raw material procurement, production, quality inspection, sales and after-sales, controls the quality of goods, directly connects consumers and manufacturers, and then sells them under the brand of Netease YEATION, and enriches its SKU by constantly looking for high-quality suppliers and design teams.
  • Operation mode: self-operated ODM mode, with strict quality inspection and quality control links, even consumers and manufacturers’ factories, excluding layer-by-layer premiums; With the development, the unique "YEATION Model" is gradually explored, which is characterized by paying attention to design, emphasizing quality and low markup rate.
  • Commodity category: Most of Netease’s carefully selected commodities are daily necessities, which have covered 12 categories including home life, clothing, shoes and bags, food and drinks, personal care and cleaning, mother and baby, sports travel, digital home appliances, YEATION Global, entertainment special, bedding furniture, clothing, kitchen and so on, with tens of thousands of SKUs. From hundreds of SKUs when it was first launched, the number of SKUs has now exceeded 10,000. The rapid expansion of SKUs in YEATION and the strict control of product quality can no longer keep up. At the same time, the after-sales and inventory of Netease YEATION broke out at the end of 18 years. Its reputation is no longer as good as when it was first launched.
  • Product control: Netease YEATION goes deep into all parts of the world and cooperates with the best suppliers in the world. Starting from tapping consumer demand, we participate in strict control from raw materials, production, quality inspection, sales to after-sales, etc. All goods on the shelves must be certified by global TOP quality inspection institutions, such as ITS and SGS, before they can be put on the shelves for sale.
  • Cooperation mode: YEATION is responsible for providing product ideas and ODM manufacturers are responsible for design. In order to quickly respond to users’ needs and avoid a large inventory backlog, Netease YEATION usually tentatively places orders in small batches first, and then, according to the market reaction, if it gets good feedback, it will further add orders. At the same time, YEATION will guide the cooperative manufacturers to change their production lines according to the changes in sales and user evaluation.
  • Logistics and warehousing: Netease’s warehouses in YEATION are located in different places, belonging to its own inventory, and Netease YEATION will choose the logistics distributor with more commodity locations.
  • Offline layout: Netease YEATION also attaches great importance to the combination of online and offline development. In August 2017, Netease YEATION reached a strategic cooperation with Atour Hotel, which provided the venue to be responsible for the daily operation and consignment of Netease YEATION products. In October of the same year, YEATION cooperated with Vanke to design a hardcover model room in YEATION. Later, in 2018 and 2019, Netease YEATION also opened two stores under Netease Strict Line.

Uniqueness: Netease YEATION has joined the membership business and constantly optimized it. The exclusive rights and interests of members, such as monthly coupons and membership days, have stimulated users’ consumption to some extent.

Summary: From the above analysis, it can be seen that Netease YEATION entered the market earlier than Xiaomi Youpin, and both products focus on "quality e-commerce", strictly control the quality of goods, and advocate the characteristics of high cost performance, which belongs to direct competition.

In terms of business model, Xiaomi has the "platform+ecology" model, while Netease YEATION adopts the ODM "buyer system" model. Both business models have their own advantages, and Xiaomi’s quality model is more conducive to creating quality explosions.

At the same time, both of them rely on their own Internet customer traffic, and both of them combine the online and offline new retail models. However, Xiaomi has an advantage by relying on the strong and loyal rice noodle circle of Xiaomi brand, which makes it rise rapidly in just three years, quickly opening the gap with competitors and occupying a place in the e-commerce industry. In terms of product control, both of them strictly control quality.

With the increase of its own product categories, Netease YEATION will have great pressure on its inventory and capital circulation. In contrast, Xiaomi has more advantages in having products, making it easier to control goods and create explosions.

Finally, in exploring new business models, Xiaomi has the crowdfunding function and the fish. Through big data, we can observe the popularity of products in the user group, so as to grasp the product direction and inventory. Netease YEATION’s unique membership system can stimulate users’ consumption. But the specific effect remains to be seen.

3. User value analysis

In the boutique e-commerce industry market, there are mainly three participants: consumers, merchants and platforms. The business logic diagram of Xiaomi Youpin is as follows.

The platform provides services to meet the needs of all participants, and if the platform wants to seize the market and expand its scale to achieve rapid growth, it must meet the needs of consumers and businesses. Let’s explore the needs of these three parties respectively, and what solutions Xiaomi Youpin uses to better meet their needs.

3.1 Consumers

According to the Aurora data report, the main force of Internet shopping now is the young consumer groups after 1980s and 1990s.

In addition, according to the data of "Observation and Research Report on New Youth’s New Consumption" released by School of Journalism and Communication of Beijing Normal University, the number of new youth mobile Internet users is 650 million, which is the core group on the Internet. The new youth group has become the main force of Internet consumption in China, and many of them are from first-tier cities, and these consumers have certain economic ability.

According to the research of New Middle-class Report 2017, among the factors affecting consumption, product quality, time saving, cost performance and personalization rank in the top four, and these consumers pay more attention to quality, time efficiency, cost performance and personalization.

Aurora data shows that 66.4% of users think that the shopping time of boutique e-commerce is significantly less than that of integrated e-commerce. From the attitude of most users, it can be seen that under the background of a wide variety of goods on the traditional e-commerce platform, consumers want to quickly buy goods that meet their needs through the boutique e-commerce platform.

Most of the new young people are white-collar workers who have received higher education. First of all, their demand level has improved, and they pay more attention to the quality, brand, sense of science and technology, aesthetic feeling and experience of goods, seeking higher quality of life and higher spiritual pursuit.

Moreover, with the improvement of living standards, white-collar workers are rich, but they are busy with their work. They don’t want to spend too much time looking for goods, but want to find goods that meet their needs directly. Paying attention to quality, time efficiency, cost performance and personalization are the pain points of these consumers’ needs.

With these shopping needs, consumers currently take more solutions mainly in the following ways:

3.3.1 Brand official website and offline store shopping.

As mentioned earlier, new young consumers pay more attention to quality, price and brand, and have higher pursuit. If they like a brand, they will go to offline stores to shop.

In recent years, many boutique flagship stores at home and abroad have been actively deployed in major cities, such as Xiaomi flagship store, IKEA, Sam, Costco, MUJI, etc. The number of these offline flagship stores has grown rapidly in China, indicating that offline experience stores are very popular.

First of all, the offline flagship store is decorated, beautifully designed and has a good shopping experience; Secondly, consumers can directly contact the goods they want to buy at close range, which can guarantee the quality of products to a certain extent, and can directly find the goods they like that meet their psychological expectations, and avoid second shopping such as return.

However, offline store shopping has some obvious disadvantages:

  1. The new youth consumer groups don’t have enough time, and most of the time is occupied by work, study and life. They usually have little time and energy to go shopping in these offline stores, and offline stores may be far away, with inconvenient transportation and more time-consuming;
  2. Most flagship stores under the brand line are located in commercial luxury areas in big cities, with high store operating costs, and more links are added from production to consumers, and the product premium is higher. These premiums must be transferred to consumers to bear, so the price is higher, and consumers need to pay higher money costs;
  3. It is difficult for offline shopping to compare similar goods horizontally, and it is not obvious for discount and preferential promotion;
  4. We can only choose the products of the same brand, which has certain limitations in diversified shopping choices, and it is difficult to meet users’ pursuit of personalization. Moreover, consumers may miss products that are more in line with their own needs without comparative choices of other brands.

3.3.2 Traditional e-commerce platform

With the rapid development of Internet technology, more and more people choose online shopping nowadays, especially the new youth groups. The major traditional e-commerce platforms occupy the mainstream market of the e-commerce industry, and most consumers use traditional e-commerce platforms as their first channel when purchasing products.

Compared with offline shopping, the advantage of the traditional e-commerce platform is that there are a wide range of products, such as price, style and brand, which can be selected by consumers. There are many kinds of choices, and the discount is strong, the price advantage is obvious, and it is more convenient and faster.

However, online shopping on traditional e-commerce platforms also has some disadvantages:

  1. The traditional e-commerce platform has a lot of merchants and a variety of goods, but it also leads to uneven quality and is difficult to distinguish. Faced with a wide variety of goods, it is difficult for consumers to identify and select products with good quality, which leads to consumers’ shopping time-consuming and labor-intensive, and the experience is very poor;
  2. The product control of the traditional e-commerce platform lies in the merchants, and the platform does not directly control the product quality, so the product quality is uneven. In this case, it is easy for consumers to pick products with poor quality, and it is relatively difficult to find high-quality and cost-effective products. Moreover, if the quality of the goods does not meet their expectations, then consumers are likely to choose to return them.

3.3.3 Recommendations from major content platforms, friends and evaluation agencies.

With the development of Internet and 5G technology, content, video platforms, evaluation institutions and so on are rapidly emerging. Some consumers look for products to shop by watching bloggers’ evaluation and friends’ recommendation, which enables consumers to know more about the information of products to be purchased and judge whether they are suitable or not.

But this method has the following problems:

  1. The major recommendation platforms are numerous and complex, and there are many recommended products, and the demand standards of each consumer are different. The recommendation degree is not necessarily in line with their own, and the ability to select good products is different, which requires a lot of time and energy to choose;
  2. In the era of information flow advertising where traffic is king, a large number of products that brand merchants quit for advertising may not meet the needs of consumers, and as consumers, they can’t well identify whether the products are really good products or not.
  3. These platform products may have quality problems.

3.2 merchants

Merchants with Xiaomi products include Xiaomi self-operated+Xiaomi eco-chain enterprises+third-party brand enterprises, and the platforms need to meet their different needs respectively.

Xiaomi’s self-operated products are Xiaomi’s own products, which do not belong to the main operation direction of platform merchants, so we don’t analyze this part too much. Let’s analyze the needs of this eco-chain enterprise and third-party brand enterprise respectively.

3.2.1 Ecological chain enterprises

Xiaomi eco-chain enterprises are mostly intelligent hardware enterprises and some high-quality traditional product manufacturers, such as Huami Technology, Yunmi Technology, Roborock and No.9 Robot.

1) Intelligent hardware enterprises

Products need to go through many links from conceptual design to mass production, such as conceptual design, demand confirmation, product definition, scheme selection, product development, prototyping, functional debugging and design optimization, qualitative mold opening, mass production, warehousing and logistics, sales channels, market promotion and so on.

Each of these links is very important. The most important thing for intelligent technology products is to preempt competitors to go public and seize the market, and then create their own brand value. Once there is a problem in a certain link, it will have a huge impact on the whole product life cycle.

Compared with the perfect resources of large companies, small and medium-sized companies have shortcomings in terms of capital ability, research and development technology, supply chain channels, sales and publicity channels, brand influence and so on.

2) Traditional manufacturers

Nowadays, China has developed into a manufacturing power, and the market of manufacturing and supply chain enterprises is very huge after years of development. China factory has rich experience in OEM for international brands, and has precipitated a number of manufacturers with high-quality production technology and design capabilities, and even many enterprises have the leading production and research capabilities in the world, and have certain advantages and capabilities in production and design.

However, with the upgrading of consumption and the disappearance of demographic dividend, the market environment is getting worse and worse, and enterprises have problems of low profits and overcapacity.

3.2.2 Third-party brand enterprises

For third-party brand enterprises, with the development of internet technology, traditional brand enterprises have great difficulties in connecting with internet technology, do not understand emerging consumer groups, and lack a platform, so it is difficult to grasp new consumer groups, and need brand transformation and upgrading to improve brand awareness.

And with the increase of demographic dividend and customer acquisition cost, the product profit rate is also relatively low, and the information asymmetry is overcapacity, etc., they need to expand publicity through multiple channels, increase traffic, observe user needs, choose product direction, and enhance brand degree.

Summary: With these needs, eco-chain enterprises and third-party brand enterprises usually adopt the following ways to solve them:

1) Set up offline independent brand retail stores.

The construction of offline independent brand retail stores is conducive to building independent brands, but at the same time there are also the following problems:

  • The cost of offline stores is high;
  • Brand awareness is low, and the risk of drainage effect is high.

2) Create your own brand website

Enterprises to establish their own brand website, can build their own brand, improve brand image, but at the same time there are the following problems:

  • Compared with traditional internet e-commerce, it has no competitive advantage, low brand awareness, difficult to obtain customers and few users.
  • It is difficult to maintain and operate brand websites, and the drainage effect is poor.
  • Establish your own brand website and increase the company’s operating costs such as manpower and material resources.

3) settle in major e-commerce platforms

Enterprises can stay in Internet e-commerce platforms such as Taobao and JD.COM. Internet e-commerce platforms have very large user traffic, which solves the problem of enterprise traffic. With the help of the power of large platforms, the exposure and brand awareness of their products can be quickly improved.

But the main problem in this way is:

  • There are many similar products on the e-commerce platform, with fierce market competition and low product pricing initiative.
  • The competition of e-commerce platform is fierce. Compared with well-known brands, the traffic acquisition cost of small and medium-sized brands is high, and it is also necessary to increase the expenses of marketing and operation.

4) Find and manage the supply chain by yourself

Enterprises can choose their own supply chain according to their own situation, but there are the following problems:

  • For small and medium-sized enterprises, it is difficult to find a suitable OEM, and it is difficult to negotiate with the OEM, and there is no price advantage, so the quality of the OEM is not well grasped.
  • Without a perfect and mature supply chain management system, it is difficult to predict the realizable cost and manufacturability of products, and the production qualification rate and product quality cannot be guaranteed, which makes it difficult to promote products.

5) Looking for investors

Due to the technical characteristics of intelligent hardware products, the investment in technology research and development is large and the cycle is long. Intelligent hardware enterprises are under great financial pressure and often lack project funds, which makes the project unable to proceed normally and smoothly. When looking for investors, the following problems will arise:

  • Small and medium-sized intelligent hardware enterprises need to spend a lot of time and energy to find investors.
  • For an emerging industry such as intelligent hardware, financing channels are limited, and the relationship between enterprises and investors is weak.
  • It is difficult to estimate the value of intelligent hardware enterprises, which further increases the financing difficulty of intelligent hardware enterprises and affects their investment.

6) The product direction follows the fashion trend.

Enterprises need to quickly create products to go on the market to seize the market. Many enterprises will choose the current hot areas in product direction, and improving products on this basis will easily lead to the following problems:

  • The flow of enterprise users is less, and the research information of market users is less, so the products made may not meet the market demand.
  • It is easy to cause the problem of product homogeneity and it is difficult to seize the market.

3.3 platform

Based on the above analysis, it is found that in e-commerce shopping, the problems existing in the existing solutions mainly include,

For consumers:

  • Whether the quality of goods meets the demand expectation.
  • Whether the shopping process is fast and efficient.
  • Whether the goods are cost-effective.
  • Whether it meets the personalized needs such as high face value.

For merchants:

  • Create a brand image.
  • Increase profitability.
  • Optimize the development mode of enterprises and transform and upgrade the Internet.

As a platform, how can Xiaomi Youpin better meet their needs and serve them better, so as to attract them to Xiaomi Youpin platform?

3.3.1 Strictly control product quality.

Xiaomi Youpin practices that all products are "fine and beautiful", which effectively avoids the homogenization problem of "many and miscellaneous" products. Xiaomi Youpin has its own unique advantages in controlling the quality of goods. The overall product quality control of Xiaomi, eco-chain enterprises and third-party enterprises is very strict.

Xiaomi Youpin will send a professional quality control and design team to the manufacturer to help the manufacturer improve the product design level and ensure the product quality.

Xiaomi’s quality control system is perfect. From early product design to product selection, production technology to later product testing, the quality control team is involved in the whole production process, strictly controlling product quality, and selecting manufacturers in the same category to ensure that every product is truly "quality", so that consumers can relieve their quality worries.

All products on the platform are selected products, and they are sold through the checks of Xiaomi. With quality assurance, consumers can buy suitable products without delicate selection, which greatly reduces the burden of consumers’ selection.

3.3.2 Refined SKU

There are fewer SKUs in Xiaomi’s product platform, and the principle of "fewer but better products" is practiced. Each category of goods only provides several choices. Compared with the traditional electronic goods platform, consumers can choose high-quality products that meet their own needs faster when shopping on this small but better refined SKU quality platform, which helps users reduce the decision-making cost, and the shopping process is fast and efficient, and the experience is better.

3.3.3 High cost performance

Pursuing high performance-to-price ratio is one of the values of Xiaomi’s ecological chain. By directly connecting manufacturers, Xiaomi has effectively eliminated brand premium and intermediate marketing links to benefit consumers. It is also to take advantage of its own ecological chain enterprises to control at the manufacturing end, reduce costs and create price advantages from the source.

Relying on its strong supply chain integration ability and long-term stable and all-round cooperation mode, Xiaomi can help first-class manufacturers to improve production efficiency and reduce fixed cost amortization through a large number of stable orders, thus reducing product unit price and improving product cost performance.

3.3.4 Personalized commodity design

In terms of design, Xiaomi has always maintained the concept of "high value", and the Xiaomi team has settled in the manufacturer to ensure that all products have the genetic concept of Xiaomi. Therefore, Xiaomi’s products are designed and screened by maintaining this concept, which can well meet the requirements of Xiaomi’s powerful rice noodle circle users for product appearance.

At the same time, Xiaomi Youpin team is committed to applying Internet technology to smart products, including Internet of Things, chips, cloud, APP, sensor technology, human body induction, etc., and using technological innovation and upgrading to create products. This novel and high-tech product can better meet the needs of consumers for smart technology.

3.3.5 Online+offline dual-channel layout

With the rapid development of new retail, Xiaomi Youpin has also begun to lay out offline retail stores, and established offline physical experience stores in Hefei, Shanghai and Nanjing. There are many kinds of offline store products, including Xiaomi, supply chain and third-party products. Consumers can get a close look at product information in online stores, and can also experience offline and purchase online to enhance the shopping experience.

The offline layout can reduce the cost of building offline stores by enterprises themselves, and relying on Xiaomi’s powerful rice noodle circle, the combination of online and offline can help the supply chain and third-party enterprises to promote their brands, enhance brand awareness and increase sales and publicity channels.

3.3.6 Brand Incubation+Investment

There are many eco-chain enterprises and third-party enterprises in Xiaomi Youpin platform. For eco-chain enterprises, Xiaomi implements the principle of equity participation but not holding shares, allowing them to develop independently.

Xiaomi will help eco-chain enterprises, such as capital investment, product selection definition, brand promotion support, supply chain and marketing channel promotion support, etc., intervene in the upstream supply chain, export product values to eco-chain enterprises, help them find the right product direction with the help of big data, and help eco-chain enterprises to promote their own brands and obtain higher profits with the help of their own platform traffic.

For the imported third-party brand manufacturers, the standards for brand entry are also very strict, and Xiaomi will provide support from the design team, strictly control the quality of products, and provide online and offline sales channels and self-owned brands for third-party brands through the high-flow Xiaomi product platform.

Summary: Through the above analysis, we can find that compared with other traditional e-commerce operation methods, Xiaomi Youpin has grasped the pain points of consumers and businesses, and better solved their needs, which also explains why Xiaomi Youpin is welcomed by consumers and grows rapidly, and why a large number of businesses have settled in Xiaomi Youpin platform.

4. Business value analysis

As an e-commerce platform, Xiaomi Youpin is an important indicator to judge whether its business can develop healthily, which is also the embodiment of its commercial value. The core indicator to measure the competitiveness (market share) of the platform is GMV(Gross Merchandise Volume).

GMV= number of users * conversion rate * customer unit price

The improvement of any one index, such as the number of users, conversion rate and customer unit price, will have a positive impact on the overall revenue growth, so we will focus on the means by which Xiaomi Youpin improves these three key indicators.

In order to better analyze its commercial value from the perspective of products, GMV can be disassembled into the following figure:

4.1 Increase the number of platform users

Xiaomi Youpin has become the head player of the track in just a few years since its establishment. Relying on its powerful Xiaomi rice noodle circle, the number of platform users is growing, and the scale of its platform users still has a lot of room for growth.

In order to achieve steady and sustained income growth, retaining old users and attracting new users are the most basic guarantees, and a sufficient user base can provide guarantee for the indicators behind GMV. So how does Xiaomi keep existing users and attract new users?

4.1.1 Self-user drainage

As an Internet technology company, Xiaomi is the fourth largest mobile phone shipment manufacturer in the world, with numerous loyal users. The smart home ecology created by its Mijia brand is highly respected by the younger generation. Through the diversion of Xiaomi Mall and Mijia platform for Xiaomi Youpin platform, the awareness of Xiaomi Youpin in the vast number of "rice noodles" can be effectively improved.

Not only that, Xiaomi Group also launched social e-commerce "there are products and fish" and Xiaomi crowdfunding, which also attracted a large number of users in this way. This method, which is based on the influence of interpersonal relationships and driven by users’ own interests, has low cost and good effect.

The offline flagship store of Xiaomi Youpin has also been opened all over the country, and the artistic offline store experience and high-quality products are bound to attract more potential users for Xiaomi Youpin platform.

In addition to the rice noodle circle, Xiaomi Youpin can indirectly acquire new users by cooperating with the third brand. Many products of well-known third-party brands have their own loyal users, and this diversion has also brought new users to the platform; Therefore, Xiaomi cleverly introduced a large number of users directly into it by setting up the e-commerce entrance of "products".

Xiaomi Youpin also acquired new users by entering Tmall and JD.COM flagship stores, and attracted users of the other platform through a series of promotional activities to create brand influence.

4.1.2 Advertising Promotion

Xiaomi Youpin has carried out a lot of advertising and activity promotion, specifically in the following ways:

  • Celebrity endorsements: For example, Lei Jun and Yang Yang, the biggest spokespersons, endorsed four sets.
  • Shooting video advertisements: For example, Xiaomi Youpin remakes the advertisement of the new middle cover, which is full of creativity and enhances the goodwill and attention to Xiaomi Youpin.
  • Title movie: inFace and Xiaomi Youpin jointly sponsored the movie "Finding You".
  • Advertising marketing from media platforms: such as Today’s Headlines, Weibo, Zhihu and other media platforms constantly output content and put advertisements.
  • Cross-border cooperation: For example, Xiaomi’s first brand co-branded card "Heart Card", which was created in cooperation with Shanghai Pudong Development Bank, entered the palm mall of Guangfa Bank and announced a strategic cooperation with Indiegogo, a well-known overseas crowdfunding platform.
  • Helping public welfare: For example, during the epidemic, Xiaomi has a number of caring merchants on the platform to provide a variety of living materials to Wuhan.

4.2 Improve the conversion rate

After guiding users to the platform through the above-mentioned various means, the most important thing after the registration of new users is shopping. As long as users are allowed to purchase and consume, that is, they will be valuable to the platform after being converted into platform paying users, how can Xiaomi improve the conversion rate?

To improve the conversion rate, we must first know the target users of the e-commerce platform. E-commerce users can be roughly divided into two types: users with clear goals and users with uncertain goals, and their shopping processes are slightly different.

  • Target-oriented: search-product list page-product details page-add shopping cart-pay;
  • The target is unclear: browse the product-product details page … browse the product-product details page-join the shopping cart-pay.

The two kinds of user behavior path scenarios are different, and the decision-making process is different. It is important to optimize the decision-making process for users with clear goals. However, users with unclear goals will hesitate repeatedly in the middle of shopping, and need to improve their desire to buy through operational testing (coupons, explosive activities, etc.), and finally achieve the purpose of improving the conversion rate. Therefore, it is necessary to consider comprehensively when designing page flow.

According to the user’s shopping process, this paper analyzes how Xiaomi Youpin can improve the conversion rate through page layout design:

4.2.1 Newcomer Welfare

First of all, for new users who register for the first time, there are exclusive benefits for newcomers, which will stimulate consumers to spend by giving away coupons and gift packages for newcomers and purchasing them in 0 yuan.

4.2.2 Home Page

The homepage interface design of Xiaomi Youpin is very simple and beautiful, which is very artistic. Users with clear goals can search directly through the top search bar. For users with unclear goals, Xiaomi Youpin guides them to view related products through advertisements and display various preferential information. The navigation bar is detailed and not messy, which effectively improves the efficiency of users to find the goods they need.

In addition, the recommendation function at the bottom of the homepage can better recommend products that users may be interested in according to the data records searched by users according to the big data technology, and improve the purchase rate of users.

4.2.3 Commodity List Page

After the user enters the keywords of the goods he wants to buy through the search box on the home page, he jumps to the list page of goods.

The design of the search list page of Xiaomi Youpin is very simple, which only provides photos, names and prices of goods, and the number of the same category is not much. This is also in line with the product concept of Xiaomi Youpin, which has always been respected as a boutique e-commerce platform.

When users search for keywords and enter the product list page, which product should they choose in the face of a dazzling array of products? What function points are designed on Xiaomi Youpin page to quickly help users make decisions and thus enhance users’ purchase intention?

There are three factors that affect consumers’ decision-making: commodity style, price and popularity.

The prominent picture shows the desired target product, and secondly, the prominent price font, followed by comments and favorable comments, reflects the popularity and reputation of the product, which are all means to help consumers make quick decisions; At the same time, in order to further help users make quick decisions, sorting functions are designed for new products, prices, sales volume, personalized customization (screening) and other dimensions.

4.2.4 Product Details Page

After selecting the products that users are interested in, they will click on the products to enter the product details page. The product details page is the user’s consumption experience page, which persuades consumers to place an order. The quality of the design will directly affect the user’s purchase behavior. What about Xiaomi’s products to help users make quick decisions to join the shopping cart and improve the conversion rate?

1) Show cost-effectiveness

The consumption principle that everyone can get the maximum benefit at the least cost is commonly known as cost-effective. The atmosphere of cost-effective is highlighted through special price bidding, second kill of products and preferential activities, and there are new gift packages for new users, all of which make users feel that it is cost-effective to buy now. If you don’t buy at this time, it will be a loss.

2) Create a popular and word-of-mouth atmosphere

Through the popularity list of products, user evaluation and user satisfaction, on the one hand, users’ trust in goods is established, on the other hand, a strong popularity atmosphere is created.

3) establish consumer protection

Make the service promise provided by the product transparent, explain to the manufacturer of the product, and return the product for 7 days without reason, etc., to solve the after-sales worries, establish the user’s sense of trust and security, and let the user buy with confidence.

4) manufacturing time sense of urgency

Tell users through time countdown that there will be no preferential price after this time period, thus improving the conversion rate.

5) Create commodity scarcity

Tell users through the quantity in stock and the quantity in stock that if you don’t buy it now, you can’t buy it once it’s sold out, creating a scarce atmosphere.

6) Shaping the consumption scene

Through the product details page, the use scene diagram of the product is displayed, so that users can experience the use state of the product in life to a certain extent, tap users’ demand for product use scenes, and promote users’ desire for consumption.

7) Taste evaluation and comparison

The function of taste evaluation circle shows consumers the data such as experience and evaluation of goods, so that consumers can better understand the related functional experience of goods and promote users’ desire for consumption.

8) Commodity recommendation

Product recommendation on the product details page has two functions. For similar products, the main purpose is to improve the conversion rate. Consumers may be dissatisfied with the product display or have better products to recommend, so they recommend similar related products to users to improve the conversion rate.

4.2.5 Shopping cart page

Through the previous column design, users have been successfully attracted to add the goods to the car, and the last step is the payment! How does Xiaomi have products to improve the conversion rate through design?

1) Display coupon information

By allowing users to receive coupons, it shows the profit-making of merchants and improves users’ willingness to buy.

2) Show preferential price

When there is a discount or special price, the amount of the activity discount is displayed in the shopping cart, and the number is used to stimulate the user’s willingness to buy, so that the user feels cost-effective. Now it is quite cheap to buy, and there will be no such price if you don’t buy it. So as to improve that conversion rate of ord..

3) Payment display details

In the payment page, the service guarantee, coupon usage information, activity preferential information, red envelope discount, delivery method and final price settlement method are clearly marked for users, which eliminates users’ doubts and improves users’ payment rate.

4.2.6 Grade Page

Xiaomi Youpin has set up a "Taste" page in the bottom navigation bar, in which there are the experience and recommendations of researchers on various products. Users can learn about the product information on this page and improve the conversion rate of users.

4.3 Increase the unit price of customers

The unit price of customers is influenced by two factors: the amount of single purchase and the frequency of purchase. Then, what methods have Xiaomi Youpin taken to increase the unit price of customers in this respect?

4.3.1 Single purchase amount

1) Free shipping bill collection

In the shopping cart page, Xiaomi’s products will prompt users how much money they still need to be free of charge, prompting consumers to buy more products for free of charge.

2) Multiple discount promotions for activities.

Guide users to purchase more goods to increase the unit price of customers through multiple discount promotions.

3) Full reduction of coupons and multiple coupons

Give users full discount coupons, display multi-coupon information, and increase the order amount to meet the preferential conditions after receiving them, thus increasing the customer unit price, so as to encourage users whose consumption amount does not reach the full discount standard to buy additional goods.

4) increase the price to buy

Shopping carts increase the price to buy accessories and other goods, so as to encourage the consumption of extra goods.

5) Recommended products

For the product recommendation on the shopping cart page, the purpose is to analyze the user’s consumption preferences according to big data, and then display the product recommendations that meet their consumption preferences under the shopping cart. The purpose is to dig up the user’s consumption needs again before the user completes the consumption, and urge the user to buy more products, thus increasing their consumption amount.

As for the product recommendation on the product details page, as mentioned above, the purpose of similar product recommendation on the product details page is to improve the conversion rate; In addition, there is a kind of complementary recommendation of goods, which recommends other related configuration goods of search goods, such as keyboard and mouse, etc., to encourage users to buy more goods, thus increasing their consumption amount and unit price.

6) Purchase additional services

Add unexpected protection, extended warranty, cloud hosting service and other services on the product page, and increase the customer unit price.

7) Package recommendation

Based on Xiaomi’s powerful smart home ecological chain system, the ecological scene layout of the products in the ecological chain is complete, and all the products in each link can be integrated. The package is recommended to users and the unit price is increased.

At the same time, it will provide customers with some affordable packages, discounts on multiple products and other preferential activities to guide users to purchase more goods to increase the unit price of customers.

4.3.2 Increase the purchase frequency of users.

1) Payment Success Page

When the user pays successfully, there will be red envelopes and product recommendations on the page. According to the big data, the user’s consumption preferences will be analyzed, and then the product recommendations that meet their consumption preferences will be displayed under the shopping cart. The purpose is to use the red envelopes and recommended products to tap the user’s consumption needs again after the user completes the consumption, prompting the user to buy the product again, thus increasing the user’s purchase frequency.

2) Commodity quality and consumer experience.

In order to increase the frequency of users’ purchase, consumers are most concerned about the quality of goods. Xiaomi Youpin relies on the quality control system to strictly control the quality of goods, high cost performance and personalized aesthetic design, and at the same time follows the principle of "less but better" products, so that consumers can choose good products with their eyes closed on the platform, which improves consumers’ satisfaction with the quality of goods and the use experience.

With the improvement of living standards and the demand for smart life, Xiaomi has a variety of smart home products, and users’ willingness to buy products for many times has also increased, and the habit of repurchasing with the same brand has gradually developed. Once users are satisfied with the previous consumption experience, they will naturally buy back habitually, and then become loyal users of the platform a little bit.

Summary:

From the above analysis, it can be found that Miyoupin has done a lot of optimization work on the platform in order to optimize its income model, constantly attracting new users through rice noodle circle users and large-scale advertising marketing, and improving the conversion rate of users’ orders and the unit price of customers through page design.

According to Xiaomi’s 2019 financial report, the total transaction volume (GMV) and revenue of Xiaomi’s premium e-commerce platform increased rapidly. In 2019, GMV exceeded RMB 10 billion. It can be seen that Xiaomi Youpin has done a good job in these two aspects.

5. Product iterative analysis

In order to analyze the version iteration of Xiaomi Youpin and deeply explore its iterative logic, the author iterates all the core versions of Xiaomi Youpin from V1.0.1 to V4.9.0 as follows:

According to the curve distribution of the cumulative download volume of Xiaomi Youpin on Kuchuan, it can be seen that the user growth curvature continues to increase from V1.7.0 (that is, from August 1, 2017), which belongs to a "J-shaped" curve, and the growth rate slows down in July 2020, which belongs to a mature period, so Xiaomi Youpin is divided into three stages for analysis:

5.1 The first stage: the product cold start stage-improve the basic functions and optimize the user experience.

On March 3, 2017, Xiaomi Youpin was separated from Mijia Mall and became an independent APP. It was separated from March 3, 2017 and went online to version V1.7.0 on August 1, 2017. This stage is the start-up stage of Xiaomi Youpin products. The main goal of this stage is to improve the basic functions and polish the user experience.

At the initial start-up stage, the e-commerce platform needs to complete the basic functions it needs as a shopping platform to meet the shopping needs of users and polish the user experience.

For example, the shopping cart can recommend goods for you, evaluate goods, apply for after-sales service, display selling point information, and the express information page can identify the courier’s phone number and dial it directly. At the same time, in order to facilitate users to log in conveniently and quickly, the platform has launched the one-click registration/login function of mobile phone and WeChat.

At the same time, the platform needs to drain and accumulate new users. In order to attract more new users, a new novice red envelope, a new invitation mechanism, and a Mijia Life Festival function have been added to attract users to register and pull new ones. At present, the platform is in the initial stage of establishment, and the platform is under pressure of funds and inventory, so the estimated delivery time of pre-sale goods is online.

In this way, the platform can flexibly adjust the inventory pressure of goods and improve the capital turnover rate according to the quantity and trend big data of pre-sold goods; With the increase in the number of users and the number of goods sold, it is inevitable that there will be a large number of after-sales demand. The application of after-sales function of Xiaomi’s self-operated goods to solve user problems has greatly improved the user’s shopping security experience.

It can be seen that at this stage, the download volume of Xiaomi products is slowly rising, the platform meets the basic shopping needs of users, and the basic functions are constantly improved, and the user experience is improved by polishing.

5.2 The second stage: rapid growth stage-positioning boutique e-commerce, optimizing functions, attracting new and retaining users.

From August 12, 2017 to July 24, 2020, with the version from V1.8.0 to V4.0.0, Mijia Youpin officially changed its name to Youpin, positioning and laying out an independent e-commerce platform for boutique life. This stage is the rapid growth stage of Xiaomi Youpin. At this stage, the scale of users continues to grow with a J-shaped curve. The main goal of this stage is to continuously optimize functions and experiences, retain old users, and attract new users to expand the number of users.

In terms of retaining old users, Xiaomi Youpin continues to optimize basic functions at the product level, including adding new star products, fully reducing shopping cart support, adding leaderboards on the home page, and brand-new classified pages, which further enhances the user experience.

At the same time, the platform has also been improved with some functions to enhance the user’s stickiness. For example, the product evaluation support picture can better let consumers show the photos of the purchased products, and the product evaluation support merchant reply function can better let merchants answer questions to consumers.

This can show the reply content to all consumers, and also answer questions to all consumers to a certain extent, and enhance the stickiness of user experience.

Xiaomi Youpin is positioned as a boutique e-commerce, mainly focusing on home smart technology products. These products have certain usage scenarios. Therefore, the personal center adds the AR ruler tool function, so users can measure the actual consumption scene space at home, and then decide whether the products meet their own needs, improve the user experience, and avoid the possibility of returning goods that do not meet the needs of users.

At this stage, the very important goal is to attract more new users, add new explosive products, new users can enjoy 150 yuan premium gift packages, and launch large-scale promotional activities at this stage, which has attracted a large number of users for Xiaomi’s products. Sharing goods with WeChat friends can be a good way to pull WeChat friends to Xiaomi.

In addition, at this stage, we can see the rapid increase of platform users and the continuous growth of commodity sales, which has also generated a large number of pre-sales and after-sales demands. The functions such as adding online customer service, robot customer service Mi Tu, and digital display on the after-sales process page can better solve the user’s problem needs and enhance the user experience; The increase of users also reveals the problem of third-party payment. Different users have different payment habits, and UnionPay China Unionpay Quick Pass is added to the payment method to improve the diversity of payment.

From the data point of view, at this stage, the download volume of Xiaomi Youpin shows explosive growth, and there is no sign of slowing down, indicating that a series of actions of Xiaomi Youpin at the product level and operation level have achieved very good results at this stage.

5.3 Stage 3: Maturity Stage-Maintain old users and continuously attract new users.

From August 24, 2020 to now, the version has been continuously updated from V4.1.0 to V4.9.0, which is the mature stage of Xiaomi Youpin. At this stage, the scale of users continues to grow, and the growth rate begins to slow down. The main goal of this stage is to continue to optimize functions, maintain old users, and continue to attract new users.

For example, new credit card installment payment is supported to build a multi-channel payment method, and at the same time, there are activities such as 11.11 discount activities and shopping vouchers for the New Year Festival to meet the needs of users for cost-effective shopping. These are the basic functions to improve the shopping of e-commerce platforms and continuously optimize the consumer shopping experience of users.

On the whole, through the iterative analysis of the above versions, it can be seen that the goal of Xiaomi Youpin in each stage is very clear, and the overall planning rhythm of Xiaomi Youpin is very good.

First of all, in the first stage, the focus is on improving the basic functions of the product and optimizing the user experience. The goal of this stage is not to acquire a large number of users, but to improve the basic functions of the platform to meet the basic needs of the platform and users.

In the second stage, the basic functions are basically perfect, the user experience tends to be stable, the functions are continuously optimized, the shopping scenes are continuously enriched, the user experience is improved, and users are attracted through large-scale operation activities;

In the third stage, the product has entered a mature stage. In order to maintain old users and continuously promote new users, we constantly optimize functions and continue related activities to enhance the user experience.

6. Product structure analysis

In the iterative analysis, we analyzed the iterative steps of Xiaomi’s product functions. Next, let’s take a look at what these functions meet the needs of users and how they are distributed throughout the app. This is mainly analyzed through product structure.

The following figure shows the product structure brain diagram of Xiaomi Youpin V4.9.0:

In order to facilitate the analysis, the author will get the following table by reorganizing the product structure of Xiaomi Youpin according to users, scenarios, needs and functions:

Because the main target users of Xiaomi Youpin mobile terminal are consumers, it focuses on meeting the potential needs of consumers.

When consumers use Xiaomi, there will be three scenarios:

  1. Before buying: the main goal of consumers is to know the products they are interested in (product details, product evaluation, etc.) and the latest activities.
  2. In the process of purchase: the main goals of consumers are to confirm the delivery address, whether there are discounts and choose the payment method.
  3. After purchase: the main goal of consumers is to check whether the purchased goods have been delivered, check the logistics process, and whether it is convenient to return or exchange goods when the goods are not suitable and sell them in time.

6.1 Scenario 1: What are the needs of consumers before purchasing and what functions do Xiaomi have to meet this demand?

There are two main target users of Xiaomi’s products before purchase: those who definitely buy the target products and those who don’t.

For users with clear purchase goals: the target products they want to search are very clear. What these users need is to find the target products quickly. They can find the required products through the search box at the top of the home page or come to the classification page through detailed navigation and classification. In addition, the product details page, evaluation and asking everyone module help users to know more about the target products they want to buy.

When users want to know more about product quality and get more detailed product information, in addition to the module of checking product details, evaluating and asking everyone, there is a module of taste evaluation circle, which contains the use experience and evaluation of products by researchers of various products, so that users can have a comprehensive understanding of products.

For users who don’t have a clear purchase goal: they don’t have a clear purchase goal and want to browse around casually. Xiaomi Youpin provides a "guess what you like" module, and sets a one-click direct function from home page to guess what you like, so that users can quickly find this module to browse, which is convenient for users to choose products of interest without a purchase goal.

At the same time, the platform provides a carousel of activities, spikes, limited time snapping and the entrance to the event venue, etc., and puts them in the most conspicuous home page position, so that users can intuitively see the latest activities.

In addition, Xiaomi Youpin has set up a "Taste" page in the bottom navigation bar, in which there are the experience and recommendations of researchers on various products, users can learn about product information on this page, and at the same time improve the conversion rate of users.

With the development of 5G Internet technology, online live broadcast has developed rapidly, and the platform has also launched the "live broadcast with goods" module, which better shows the usage mode and scene of goods and brings users a quality shopping experience.

6.2 Scenario 2: What are the needs of consumers during purchase and what functions Xiaomi Youpin uses to meet this demand?

When a user selects a favorite product and decides to buy it, the user can click "Buy" directly from the details page or enter the settlement page from the shopping cart. At this time, the user’s focus turns to coupons, adding/replacing/confirming the delivery address, selecting the payment method, checking the payment amount and so on.

At the same time, in the "shopping cart", the product focus is marked red to collect orders, get coupons and red envelopes, which helps users get the maximum preferential strength and enhance their shopping pleasure.

In addition, some users will ask for an invoice. For these users, an invoice type module is also provided on the payment page.

6.3 Scenario 3: What are the needs of consumers after purchase and what functions Xiaomi Youpin uses to meet this demand?

After placing a successful order, the user’s main goal is to check whether the purchased goods have been delivered, check the progress of logistics, and whether it is convenient to return and sell them in time when the goods are not suitable.

According to the needs of users in this scenario, the platform provides the modules to be delivered and received, transaction logistics function, refund/after-sales module, after-sales service and online customer service module.

After receiving the product, users can evaluate the product and recommend it to everyone. Xiaomi Youpin provides an "evaluation" module, which allows users to evaluate the product quickly. On the other hand, if users want to evaluate this product in depth, they can publish their detailed use experience through the taste page.

After receiving the goods, if users are not satisfied and need to return them, they can inquire and apply for after-sales in the refund/after-sales and official customer service modules.

From the above analysis, we can find that the functional design of Xiaomi Youpin can well meet the needs of users in three scenarios before, during and after purchase, and the page design is indirect and beautiful, and Xiaomi Youpin has some innovative and personalized functions.

For example, one-click direct guessing that you like intelligent recommendation function, taste evaluation function, asking everyone, etc., reflects that Xiaomi Youpin, as a boutique e-commerce, attaches great importance to user experience, and its distribution is reasonable, concise and clear, and it can be said that it is an excellent product in functional design.

7. Operation path analysis

Regardless of product operation, they all have the same goal: increasing users and gaining profits. So how does Xiaomi Youpin operate this product and grow rapidly in a short time? Since the establishment of Xiaomi Youpin, according to AARRR model, the author sorts out the main operation activities as follows.

7.1 Acquisition

Xiaomi Youpin has just been established for a few years, and it needs some operational activities to pull new products. In order to pull new products, Xiaomi Youpin mainly adopts the following methods:

7.1.1 Mode 1: celebrity endorsement

  • On May 9, 2019, Jay Chou endorsed the SpearHead VR esports headset;
  • On June 5, 2019, Kevin Yan endorsed the razor;
  • On July 19, 2019, Eddie Peng Yuyan endorsed the car refrigerator;
  • On July 22nd, 2019, Yang Yang endorsed the four-piece bedding set of Mi Tu.

7.1.2 Method 2: Products are embedded in movies, popular variety shows with titles, movies and TV advertisements.

  • On July 27, 2018, the film "The Richest Man in Xihong City" jointly produced by Xiaomi Pictures was implanted with advertisements, and products such as Mijia electric toothbrush and Xiaomi bedside lamp were implanted into the film;
  • On October 5, 2018, Xiaomi Youpin and inFace jointly sponsored the new film "Finding You" produced by Huayi Brothers Film Co., Ltd.;
  • In December 2019, Xiaomi had the idea of using "old bottled new medicine" and remake the classic advertisement "New Cover and Middle Cover".

7.1.3 Mode 3: Cross-border cooperation

  • In May 2018, Xiaomi Youpin reached a strategic cooperation with Country Garden Bijia;
  • In September 2018, Xiaomi Youpin strategically cooperated with the standardized home improvement brand Love Space;
  • On November 6, 2018, Xiaomi Youpin officially settled in JD.COM, which strongly helped JD.COM Double Eleven Global Good Things Festival;
  • On November 21, 2018, Xiaomi Youpin joined the "three-screen joint exhibition" model, landed with a third-party brand, and spoke for the China brand across the continent;
  • In January 2019, Xiaomi Youpin and Meituan’s hazelnut B&B jointly created a warm and intelligent family "Xiaomi Youpin Home";
  • In April 2019, Xiaomi Youpin Pudong Development Bank Youpin Heart Card was officially released;
  • In September 2019, Xiaomi Youpin officially settled in the pocket mall of Guangfa Bank;
  • In November 2019, Xiaomi Youpin and Maotai Group reached a consensus on new retail;
  • In December 2019, Xiaomi Youpin Platform and Indiegogo, a well-known overseas crowdfunding platform, announced a strategic cooperation;
  • On October 5, 2020, Chivas Regal settled in Xiaomi Youpin, which was an upgrade of scientific and technological innovation to promote comfort.

7.1.4 Mode 4: Helping public welfare activities

  • In October 2017, Xiaomi Youpin joined hands with Han Hong Charity Foundation and Haiquan Fund to raise 2 million donations for the elderly in Tibetan areas.
  • In February 2020, 40 caring merchants of Xiaomi Youpin Linkage Platform provided 62 kinds of living materials to 5 hospitals in Wuhan.
  • On April 3, 2020, Xiaomi Youpin launched "Helping Hubei Food Specials" to help Hubei specialty sales. At the same time, Xiaomi Youpin will launch support policies for enterprises in Hubei, and cooperative enterprises and intentional cooperative enterprises in Hubei will enjoy a 50% discount on commission within six months.

7.2 Activation

After Laxin obtains the user to download and register the app, it needs some operations to activate the user to open the app and participate in it, thus enhancing the user’s activity. Xiaomi Youpin’s methods to enhance the user’s activity are mainly in the form of some operational activities:

  • Xiao mi you pin zhong Chou
  • Pinpin spike
  • Shangxin selected
  • Everyday welfare, etc.

7.3 Improve Retention

After promoting user activity, it is necessary to improve the retention rate of users, attract and retain users or even save lost users through operational activities, so as to continuously create value for the platform. In order to improve the retention rate of users, Xiaomi Youpin mainly does the following things: Xiaomi Youpin signs in daily, earning 150 for 15 consecutive days and 300 for 30 consecutive days.

7.4 Share communication (Revenue)

In order to guide users to spread spontaneously, Xiaomi Youpin has mainly done the following things:

  • Newcomer invitation mechanism, old users invite friends to download Mijia Youpin App, and new users can get coupons after activation;
  • Share goods with WeChat friends and associate them with applet cards;
  • Explosive products are grouped together, and 5 people are grouped together, enjoying ultra-low discount.

7.5 Raise income (Refer)

As for the method of increasing income, we have introduced it in detail in the part of business value analysis, so I won’t repeat it here.

Step 8 summarize

Through the overall analysis of the boutique e-commerce market and Xiaomi’s products, we can draw the following conclusions:

  1. Driven by factors such as policy, economy, social culture and technology, in recent years, the quality e-commerce industry has stood on the fast track, developed rapidly, and the market has been expanding, and will continue to maintain a certain high growth rate in the next few years.
  2. In the quality e-commerce industry, Xiaomi Youpin has obvious advantages in enterprise revenue and user scale. In 2019, Xiaomi Youpin broke through RMB 10 billion, belonging to the first echelon; And compared with direct competing products, Xiaomi has an advantage by relying on the strong and loyal rice noodle circle of Xiaomi brand, which makes it rise rapidly in just three years after its establishment, quickly opening up the gap with its competitors and occupying a place in the e-commerce industry. Moreover, Xiaomi has products and strictly controls SKUs, making it easier to control goods and create explosions.
  3. In the boutique e-commerce industry market, there are mainly three participants: consumers, merchants and platforms. If the platform wants to achieve rapid development, it must meet the needs of consumers and merchants, and at the same time "please" children, so as to continuously generate user value.
  4. The quality e-commerce business of Xiaomi Youpin’s core business. In order to maintain the positive growth of revenue, first of all, Xiaomi Youpin constantly obtains new users through various methods such as Xiaomi rice noodle circle, advertising and activity promotion; Secondly, a lot of optimization and improvement have been made to the platform to optimize the shopping experience. Through the page design, the conversion rate of users’ orders (showing cost-effectiveness, creating popular reputation, creating commodity scarcity, comparing taste evaluation, etc.) and the unit price of customers (free freight, full reduction of coupons, and recommended goods) have been improved.
  5. On the whole, the development of Xiaomi Youpin has been divided into three stages since its establishment, and the overall planning rhythm is very good. First of all, in the first stage, the focus is on improving the basic functions of products, meeting the basic needs of platforms and users, and optimizing the user experience. In the second stage, the basic functions are basically perfect, the user experience tends to be stable, the functions are continuously optimized, the shopping scenes are continuously enriched, the user experience is improved, and users are attracted through large-scale operation activities. In the third stage, when the number of users reaches a certain scale, it will enter a mature stage. In order to maintain old users and continuously promote new users, we will continue to optimize functions and continue related operational activities to enhance the user experience.
  6. The target users of Xiaomi Youpin mobile terminal are consumers, so all functional designs are centered on meeting the needs of consumers. When consumers use Xiaomi’s products, there will be three scenarios: before purchase, during purchase and after purchase. By combing the structure and function of Xiaomi Youpin, we can find that it can meet the shopping needs and experience of users. A good user experience is the vitality of a product.
  7. Operation is very important for the development of a product. The rapid growth of Xiaomi Youpin can not be separated from operation activities. It can be seen that Xiaomi Youpin has done a lot of work in innovation, promotion, retention and self-dissemination, and the effect is good at present.

Above, the author systematically analyzes the reasons behind the rise of Xiaomi Youpin from seven parts: industry, competing products, user value, commercial value, product iteration, product structure and operation. It can be seen that no product can succeed casually, and it must be the comprehensive effect of internal and external reasons such as "the right time, the right place and the right people".

9. Future Outlook/Optimization Suggestions

Through the above analysis, we understand the reasons for the rapid rise of Xiaomi Youpin. Where will it go in the future? Next, the author will use SWOT model to systematically analyze the future development of Xiaomi Youpin.

From the above analysis, we can see that if Xiaomi has good products, it will continue to develop.

  1. First of all, we must continue to optimize the user experience, such as after-sales problems and bad reviews, which is an important support for obtaining long-term users and retaining consumers;
  2. As a platform based on intelligent hardware products, Xiaomi Youpin relies on Xiaomi, ecological chain and the powerful ecological chain system of third-party enterprises to build an intelligent industrial chain of smart homes, preempt the layout of competitors, acquire users and improve user stickiness;
  3. With the development of 5G technology and the rapid rise of content e-commerce, live broadcast has developed rapidly. Xiaomi has products to enhance the user experience of its live broadcast and gain traffic.

This article was originally published by @ Fu Xiansen Product Wang. Everyone is a product manager. Reprinting is prohibited without permission.

The title map comes from Unsplash and is based on CC0 protocol.

通过admin
, , , , ,

Porsche Taycan officially launched, sold 114.8-179 8,000

On April 23rd, Porsche’s first pure electric sports car Taycan held an online national launch conference. This time, a total of 3 models were launched, and the price range was 114.8-179 8,000 yuan. The Porsche Taycan was launched in Fuzhou, Berlin and Niagara Falls in September last year. The new car will be delivered to the store in China as scheduled at the end of April. At the same time, the Porsche APP with one-stop integrated charging solution will be the first to be launched in the Apple App Store (Apple APP Store), and will be launched in the mobile app store of the Android system one after another.

　

The name Taycan, which means spirited young steed, is inspired by the leaping steed at the center of the Porsche Shield logo that was launched in 1952. Dr. Oliver Blume, Porsche’s global president and CEO, said that the "Taycan" is derived from the Eastern language, which means that the first pure electric sports car carries the soul of the Porsche brand. A total of two cars were listed at the event, the Porsche Taycan Turbo and the Porsche Taycan Turbo S.

The new car uses a slender through taillight at the rear. Although the Taycan is a pure electric sports car and does not require an exhaust pipe, Porsche has designed a square double exhaust pipe trim for this car because the exhaust pipe is a status symbol. This trim is more similar to that of the Panamera 4S. According to Porsche’s usual release rhythm, the models released generally range from high-end to low-end performance, so the new cars released this time are Turbo and Turbo S, and derivatives such as the Cross Turismo version are expected to be launched in the future.

In the interior, classic Porsche design elements have been reinterpreted and introduced to the digital age. The exterior and interior configuration of the new Taycan allow for a high degree of personalization, with color schemes and material designs available in a variety of styles from traditional to modern. Ivo van Hulten, global interior design director at Porsche, said: "The interior of the new Taycan combines classic design elements of the brand with a new user experience, and is presented in a simple and elegant form."

In terms of power, the Taycan released the Turbo and Turbo S models, each with a permanent magnet synchronous motor on the front and rear axles, with a maximum power of 460kW, a maximum torque of 1050Nm, and a maximum speed of 260km/h. When the iconic ejection starts, the comprehensive power is as high as 560kW. It takes 2.8 seconds to accelerate from 0 to 100 km/h, and the charging power can reach up to 270kW. The NEDC cruising range exceeds 465km. Porsche officials have conducted 26 consecutive 0-200km/h acceleration tests on the Taycan, with an average time of less than 10s, and the difference between the fastest and slowest results is only 0.8s.

通过admin
, , , , ,

Parallel imported Land Rover Range Rover Executive Extended Edition with 1.62 million tops.

　　2022 Chuang Shi Lengthened (P400)21-inch 7-wheel hub, HUD lifting display, second-generation all-terrain response system, all-wheel drive, panoramic sunroof and electric sunshade, LED lights, perforated semi-aniline leather seats, omni-directional body imaging system, lane departure warning, blind zone warning system, 360 front and rear parking assistance, 825-watt British Treasure audio, 4-temperature zone air conditioning, electric tailgate, free of charge. Electrically controlled air suspension, electronic handbrake, heatable rear window, double-layer sound insulation glass (front gear), electric folding heating memory function with exterior rearview mirror with ambient lighting, anti-glare interior rearview mirror, dual-screen display, LED daytime running light, tire pressure monitoring, multifunctional wood/leather steering wheel with heating, electrically adjustable steering wheel, indoor atmosphere light, 12.3-inch instrument display, car navigation, USB interface, Bluetooth link system, and rear row 10”. The front seat is 24-way adjustable, and the rear seat is 300PB business seat.

　　(Note: WeChat can also be added at the end of the article for VIP consultation)

　　The four major banks can make a nationwide installment with a down payment of 30% or 20%, with simple procedures and fast lending.

　　The 2022 Range Rover Chuangshi Extended Edition is a powerful and domineering SUV with simple and powerful side lines. As an iconic classic model of Land Rover, the new generation of Land Rover Range Rover Chuangshi Edition has more style. The new generation of Land Rover Range Rover Chuangshi is based on the latest MLA-FLEX architecture, so we can see many classic design elements in the new generation of Land Rover Range Rover Chuangshi Edition. For example, the newly added L-shaped LED daytime running lights, car body and front face, highly personalized roof and highly recognizable inclined D-pillar.

　　The 2022 Land Rover Range Rover Chuangshi Edition center console is equipped with high-grade wood, satellite navigation system, two DVD super-large displays, and shortcut buttons are distributed on the steering wheel. Compared with the old model, the buttons on the steering wheel have also been changed to touch, which makes the driver more comfortable to control and full of scientific and technological sense. The Land Rover Range Rover Executive Center Console is wider and more exquisite, with half of the buttons missing, and most basic control functions are close at hand. The surface decorated with exquisite genuine leather and selected solid wood is clean and elegant, giving off a sense of tranquility. The new Land Rover Range Rover Executive Interior is as refined and restrained as ever, like a gentleman.

　　The 2022 Land Rover Range Rover Chuangshi Extended Edition leather seats are very soft and comfortable to ride, and the front and rear seats are equipped with heating and ventilation functions. The top of the console and steering wheel of Land Rover Range Rover Executive Edition are wrapped in Oxford leather, which is unparalleled in both visual effect and texture. Dual-screen technology of central display allows drivers and passengers to watch different screens at the same time. The rear seats also support the backrest angle adjustment function, so that passengers riding in SUVs can also enjoy the luxury configuration unique to cars.

　　Can be done in national installments, down payment of 30% or 20%, simple procedures, fast lending.

　　First warranty and three guarantees: all models sold in our store are regular brand-new commercial vehicles. You can enjoy the national three-guarantee policy, and cooperate with well-known insurance companies to provide vehicles with three guarantees of 6/100,000 kilometers for three years.

　　Second, worry-free licensing: all the cars sold in our shop are regular imported vehicles, and our company solemnly promises 1. On the day of car purchase, the company supplies all vehicles: invoices, customs clearance (vehicle import certificate), commodity inspection (quality inspection certificate), vehicle conformity (vehicle configuration certificate), environmental protection list, etc. Ensure that all foreign customers can settle down normally when they return to the local area. Sign a formal car purchase treaty, and any problems you are worried about can be shown on the treaty, eliminating your worries. All are real car shots!

　　Name of dealer: Tianjin Tengda Qinghong Automobile Trading Co., Ltd.

　　Dealer address: Qinghong Automobile Plaza, No.97 Tianbao Avenue, Bonded Zone, Binhai New Area, Tianjin

　　Dealer Tel: He Laibao 15900342029 WeChat Synchronization　　　　　　　　　

　　Geng Yanmin 18202246311 WeChat Synchronization

　　Disclaimer: The above car purchase preferential information is provided by the comprehensive dealers of this website, and the price fluctuates greatly due to market factors, which is only for car purchase reference; The distributor is responsible for its authenticity, accuracy and legality, and this website does not provide any guarantee or assume any legal responsibility.

通过admin
, , , , ,

Or Guangzhou Automobile Chuanqi GS4 MAX listed during the year was officially released.

　　[Aika Auto Domestic New Car Original]

　　On March 18th, GAC Chuanqi GS4 family welcomed a new member — — Chuanqi GS4 MAX, this 100,000-class home SUV was officially unveiled. Chuanqi GS4 MAX is completely new in design, offering four exterior colors and two interior color matching options. The power is equipped with a powerful 1.5TGDI+7WDCT powertrain, which can release the maximum power of up to 177 horsepower.

Trumpchi

　　The design of Chuanqi GS4 MAX shows the majestic momentum like Kirin, and the matrix green ladder grille looks atmospheric and steady. Its LED headlights adopt a new lighting unit, which not only has a lighting distance of 150 meters, but also has a wider, brighter and more far-reaching lighting range. In addition, the new car also provides four kinds of nano-scale color-changing pearlescent paints: starry night black, bright moon gray, super star silver and snowy white for consumers to choose from.

Trumpchi

　　Seen from the side, Chuanqi GS4 MAX’s body lines are smooth, the overall shape is tall and slender, and the cutting profile adds a strong sense of muscle to the body. The concealed door handle that comes standard in the whole system enhances the fashion sense of the whole vehicle. The tail design is also brilliant. Changhong penetrating LED taillights and double-layer light strip modeling make the new car highly recognizable. At the same time, the design of hollow rear spoiler and tail diffuser gives this car a strong sporty atmosphere. In terms of body size, its length, width and height are 4685×1901×1690mm respectively, and its wheelbase is 2750 mm.

Trumpchi

　　In terms of interior, Chuanqi GS4 MAX takes modern and simple design as the core, and provides two interior themes, morning milk coffee and chestnut walnut, which create home-oriented, healing and calm and luxurious visual effects respectively. The new car is equipped with an ADiGO SPACE super interactive intelligent cockpit and a 14.6-inch giant screen technology screen, which supports intelligent AI voice control and multi-mode interaction in the whole scene, achieving a 100% visible and ready-to-speak operation experience, while the voice also supports the function of reading pictures and speaking words. GAC Rubik’s Cube covers a variety of official scenes, and supports user’s customization. It can easily control various car control and entertainment operations in the cockpit with only one voice command.

Trumpchi

　　Chuanqi GS4 MAX comes standard with panoramic canopy and electric sunshade. The interior of the car is spacious and comfortable, the seat is designed with zero pressure, the fabric is made of exquisite leather materials specially developed, the main driving seat supports 6-way electric adjustment, and the front seat cushion and backrest also have heating function. The back of the rear seat can be adjusted and can be laid flat, which fully meets the diverse space needs of users. The trunk volume is 638L in normal state, and it can be expanded to 1586L after the two rows of seats are laid down, and the maximum depth can reach 2m.

Trumpchi

　　In terms of configuration, Chuanqi GS4 MAX adopts an embracing 8-airbag design, including front front airbags, front side airbags, penetrating side air curtains and rear side airbags, covering 10 positions in the car in all directions, providing passengers with all-round safety protection. An electronic child lock is integrated on the main driver’s door panel, which is convenient for the driver to control the locking of the rear door and window with one button. In terms of intelligent driving assistance, the new car is equipped with Chuanqi ADiGO PILOT system, and the whole system comes standard with eight L2 intelligent driving assistance functions, including AEB automatic emergency braking, FCW collision warning, ACC adaptive cruise and many other functions, which improve the safety and convenience of driving.

Trumpchi

　

　　In terms of power, Chuanqi GS4 MAX is equipped with a powerful 1.5TGDI+7WDCT powertrain, in which the maximum power of the 1.5T engine is 177 HP (130kW) and the peak torque is as high as 270 Nm. The official fuel consumption of WLTC is 6.8L/100km, and that of NEDC is as low as 6.4L/100km. In terms of chassis, the new car adopts the front McPherson independent suspension and the rear multi-link independent suspension, with a minimum turning radius of only 5.4m, and the Elk test score reaches 78 km/h.. It is worth mentioning that the new car also adopts an adaptive dynamic control system, which integrates EMS, TCU, ESP and other technologies to bring drivers a more sensitive and safe driving experience.

Wonderful content review:

Chuanqi New Energy E Series sold more than 10,000 vehicles in December.

Test Drive Chuanqi New Energy E8 to Build the Ceiling of Home MPV

22.98-26.98 million yuan Chuanqi ES9 was officially listed.

通过admin
, , , , ,

Okko’s Inn’s hand-painted linework exposes the fantasy world.


1905 movie network news The animated film cured by high temperature will be released nationwide on January 29, and the fresh and bright style presented in the film has also been widely concerned by the audience. Recently, a group of hand-drawn line drawings of four main scenes, including "Spring House", drawn by directors were exposed. As a disciple handed down by animation masters, the film pays attention to the true restoration of the real scene and also presents a wonderful fantasy pastoral world beautifully. It can be called a wallpaper-level quality reproduction of reality.


Miyazaki Hayao’s disciples have a good strength and a high degree of restoration.

In recent years, Japanese animated films have been deeply loved by China audiences. Besides wonderful stories and touching emotions, what Master Miyazaki Hayao learned is that the films have shown good painting skills and realistic painting style, which embodies the craftsman spirit of the animators who are seeking to restore the real world.

In a set of hand-painted line drawings and stills newly exposed in Okko’s Inn, four main scenes in the film, Spring House, Flower Soup Primary School, Qiuhao Hotel and Meizhixiang Shrine, appeared. As a disciple of Master Miyazaki Hayao, he once served as the painting supervisor of Spirited Away and held important positions in many other famous works. The director Kitaro Kosaka’s description of the scenery almost reached a delicate level of one-to-one restoration, and the portrayal of the hot spring town in the film was almost a replica of reality. Houses, streets, forests, hot springs, hotels, schools, stages and other scenery can all find real references in reality. The director brought the real world into the animation world, but presented it in a more beautiful way.


Carefully crafted "Spring House" impressed "Technology Control" Makoto Shinkai.

After experiencing family changes, the cute little weaving, the protagonist of the film, came to work in the hot spring hotel "Spring House" run by her grandmother. Finally, after growing up and practicing, she cured many guests and herself. As the main scene of the film, "Spring House", the director and the creative team have visited the real prototype of the hot spring house many times to explore the scenery, and also used a lot of space in the film to portray and shape this small and beautiful hot spring hotel full of real details.

Traditional Japanese-style courtyard, wooden tatami, warm guest rooms, seemingly simple but quite exquisite meals, and a pool of steaming hot spring water endowed by the gods with all the power to heal. For the "Spring House", apart from providing standardized services to guests, we should learn to "observe words and observe colors" to perceive the different needs of each guest. Although they come to soak in a hot spring, what they can gain is not just as simple as soaking in a hot spring. Here, barriers can be eliminated, obsession will be put down and contradictions will be dismantled … … "Spring House" seems to be a magical place full of healing energy, but in the final analysis, it is due to the diligence and meticulousness of Xiaozhi and Grandma, as well as all the working and service personnel here.

It is no wonder that the painter with full details and the well-designed plot will impress Makoto Shinkai, a master of "technical control" animation who also has high requirements for his works. He praised Okko’s Inn for his remarkable plot and technology.


Fantasy and realistic magic combine with live-action movie standards to create beautiful scenery

It can be seen that not only Makoto Shinkai’s Your Name can perfectly reproduce the real world, but this Okko’s Inn is also exquisitely crafted in painting, so that every scene is moved from reality, truly achieving a magical combination of fantasy and reality. When you first see Okko’s Inn, you will be surprised that the scenes depicted in the film are so delicate and realistic, and the description of the scenery has reached the wallpaper level. It seems that every frame of the picture is lifelike, and the director creates the wonderful scenery of the film completely according to the standards of live-action movies.


通过admin
, , , , ,

Nissan is close to the people! The original price dropped from 180,000 to 120,000, the fuel consumption was 3.8L+ four-wheel drive, and CRV stood aside.

In the vast star sea of domestic automobile market, Japanese cars occupy a place that cannot be ignored with their unique charm. The names of Honda, Toyota and Nissan are always associated with those classic and hot-selling models. However, in the red sea of compact SUV, there is a car that once had infinite scenery, but now it seems to be forgotten. It is Nissan. But don’t worry, with the changes in the market, Nissan Qijun finally "compromised" and returned to the eyes of consumers with amazing price concessions and comprehensive product strength. Today, let’s talk about this cost-effective SUV and see what its charm is!

Back then, Nissan Qijun was a leader in the compact SUV market, and won the favor of many consumers with its excellent quality, fuel economy and durability. However, with the increasingly fierce market competition, coupled with some strategic mistakes, Qijun’s sales gradually declined, and even fell to the altar. However, Nissan didn’t give up. They chose to exchange price for quantity and use real discounts to rally. Nowadays, the starting price of Nissan Qijun is nearly 180,000, and the entry-level model has been as low as 122,000. Such a price is simply missing!

In terms of design, Nissan Qijun has made a lot of efforts. With the upgrading of the model, Qijun’s face value is becoming more and more capable. In the front face, the enlarged family net with a slightly raised hood looks domineering. The layered personality on both sides is full, and it is even more intense after lighting. On the side of the car body, the muscular waistline runs through the front and back, with 19-inch aluminum alloy wheels and heavy wheel eyebrows, and the sense of movement is bursting. The tail design is simple and powerful, and the classic tail throat design adds a sense of strength. Walking on the road, such a strange army is absolutely eye-catching, and the return rate is full!

Opening the car door, the interior changes of the new Nissan Qijun make people shine. The overall layout is simple and fashionable, removing complicated design elements and making the whole interior look more harmonious and unified. The materials used are also full of sincerity. Both sides of the center console and the door panel are wrapped in a large number of plastic-lined materials, which are soft and comfortable to the touch. The details are also embellished with bright materials and stitching techniques, which enhances the overall texture. The 7-inch LCD instrument panel and the 12.3-inch suspended central control panel are full of technology, which not only displays clear and delicate effects, but also is equipped with Nissan Chaozhilian in-vehicle intelligent system, making driving more convenient and intelligent.

In terms of configuration, Nissan Qijun is equally unambiguous. The mid-to-high-end models are not only equipped with practical functions such as adaptive cruising in front and full speed range, but also added with ProPILOT assisted driving system. This system integrates L2-level intelligent driving-assisted functions, such as reversing side warning, lane centering, and parallel line assistance, which makes driving easier and safer. In addition, panoramic sunroof, leather seats, automatic air conditioning and other comfortable configurations are also available, so that long-distance travel can also enjoy the warmth and comfort of home.

In terms of space, Nissan Qijun also performed well. It provides five-seat and seven-seat seating layouts for consumers to choose from, which can be easily satisfied by families of three or two children. The length, width and height of the whole vehicle are 4681 * 1840 * 1730mm, and the wheelbase is 2706mm. This size is superior in the same class, providing passengers with spacious seating space. The rear seats also support the reclining function, which further expands the storage space of the trunk, making it easy to cope with both daily shopping and long-distance travel.

In terms of power, Nissan Qijun provides a wealth of choices. There are three kinds of power options: 1.5T three-cylinder, 2.0L four-cylinder and 1.5T gasoline electric drive. Although the three-cylinder engine is controversial in the market, it is undeniable that it has a good performance in energy saving. The 2.0L four-cylinder engine is more mature and stable, which is suitable for consumers who pursue balance. The most worth mentioning is the 1.5T gasoline electric drive version, which is equipped with a hybrid system of motor and engine, which is not only powerful but also remarkable in energy saving. The measured fuel consumption per 100 kilometers is as low as 3.8L, and the performance of not being picky about food and only drinking 92 # gasoline is absolutely outstanding in the same class.

Nissan Qijun also performed well in terms of chassis. It comes standard with the front McPherson rear multi-link independent suspension, which is rare in the same class. The design of independent suspension not only improves the comfort of the vehicle, but also enhances the handling performance to some extent. Whether driving on urban roads or in complex road conditions, Qijun can maintain a stable posture and make drivers feel more at ease.

To sum up, Nissan Qijun is undoubtedly a dark horse in the compact SUV market. It has won the favor of consumers with its super high cost performance, fashionable design, full-featured interior configuration, spacious and comfortable seating space and diversified power choices. In particular, the current minimum entry bare car price of 122,000 is even more irresistible. If you are looking for a compact SUV with high cost performance, fuel economy and durability, then Nissan Qijun is definitely worth your consideration. Hurry up and let Nissan Qijun become your effective partner on the road of life!

近期文章

近期评论

您尚未收到任何评论。

归档

分类目录

夜西安论坛 西安品茶 西安品茶上课 西安品茶微信 西安品茶网 西安品茶论坛 西安品茶资源 西安夜生活论坛 西安夜网论坛 西安桑拿 西安桑拿会所 西安桑拿网 西安桑拿论坛 西安耍耍 西安耍耍网 西安耍耍论坛 西安高端外卖

Proudly powered by WordPress | Theme: Appointment by Webriti