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Looking for several key words for the ongoing Guangzhou Auto Show in 2014, car networking is one of them. Almost every car company should mention the car networking system when introducing the configuration highlights of new cars. Faced with the "Kan Kan talk" of various manufacturers about the Internet of Vehicles, a dealer of a certain brand who did not want to be named bluntly told reporters that "the Internet of Vehicles is a gimmick for manufacturers to promote their own products, and now there is no condition for developing the Internet of Vehicles".

In this regard, Zhang Zhiyong, a senior analyst in the automotive industry, believes that "it is not excluded that some enterprises are currently using the Internet of Vehicles to make a show, but the research of many enterprises in the Internet of Vehicles is commendable and cannot be killed with one blow. New energy vehicles and intelligent vehicles are the development direction of the whole automobile industry. Automotive intelligence is also an opportunity to narrow the gap between independent brands and foreign brands. "

It can be said that a very important purpose of car networking is to maintain customers and provide customers with richer information and more convenient services. Auto-driving is the ultimate goal of the Internet of Vehicles. As far as the current level of the automobile industry in China is concerned, the development of the Internet of Vehicles is really in a primary stage. "Five years later, the protagonists of the car Internet are people and cars, and people and cars constitute society. We hope that after five years, the description of the Internet of Vehicles should be the concept of the ecological circle of the interconnection of people and vehicles. The interconnected ecosystem of people, cars and society is our vision for the future of car networking. "Cai Bin, deputy general manager of Shanghai General Motors, told reporters.

Car networking becomes the "new favorite" of car companies.

The internet of cars has been talking for a long time. At present, Baidu’s explanation is that a large-scale system network that carries out wireless communication and information exchange between vehicles, roads, pedestrians and the Internet is an integrated network that can realize intelligent traffic management, intelligent dynamic information service and intelligent vehicle control, based on the in-vehicle network, inter-vehicle network and in-vehicle mobile Internet, according to the agreed communication protocols and data interaction standards.

With the arrival of Guangzhou Auto Show in 2014, the Internet of Vehicles seems to heat up overnight. Shanghai GM became the first car company to release the car networking strategy at this Guangzhou Auto Show. "For us, the car networking strategy is unlimited, and the core content is car information service, mobile entertainment and consumption, and intelligent driving. How to control the cross-border influence of the automobile industry is a problem that we automobile people must think about. For Shanghai GM, we introduced OnStar OnStar in 2009, and took the lead in launching human-computer interaction in-vehicle service in China. "Cai Bin, deputy general manager of Shanghai GM, said.

It is understood that at present, there are 800,000 active customers in China, and in the second year, the proportion of customers who pay for renewal has reached 45%. In terms of product initial installation rate, Cadillac has reached 100%, and OnStar OnStar system has been installed in entry-level and mid-to high-end models of Buick and Chevrolet, which is the first stage of the car networking strategy.

"Starting from next year, the second phase of the strategy includes three major aspects: the first is in-vehicle information services, the second is mobile entertainment and services, and the in-vehicle entertainment and services will be infinitely expanded by constantly updating and expanding APP applications, and the third is intelligent driving. Everyone has a dream, unmanned driving and automatic driving in the future. Shanghai GM and American GM already have many DEMO technologies in semi-automatic driving. For example, lane departure warning and adaptive cruise are the rudiments of intelligent driving technology. Instead of drawing a cake there, it is a real technology that has been matured in our products. "Cai Bin said.

"The Internet of Vehicles is a good development trend, and we are also doing a lot of work, including Lincoln, which is laying a good foundation for the Internet of Vehicles, especially Lincoln, which is very recognized by consumers. "Changan Ford management told reporters.

Ford’s SYNC in-vehicle system is mentioned, which is an intelligent interactive platform with powerful voice recognition function. Just press the control key, the owner can have a direct conversation with the car, and can realize the functions of hands-free conversation, voice sending preset short messages, searching and playing music and audio books, operating the radio, controlling the temperature and wind speed of the air conditioner, and controlling the massage seat.

Changan Suzuki’s brand-new mid-level sedan Qiyue, which will be put on sale in December, is equipped with G-INNOTEC1.6L high-efficiency engine, ESP body electronic stability system, TCS traction control system, intelligent keyless entry/one-button power start system, intelligent audio-visual system and cruise control system.

"We still need to make more efforts in smart cars. From the beginning of design, we are ready to add some forward-looking and intelligent technologies to new products and gradually deepen them. "Cai Yong, executive deputy general manager of Changan Suzuki Automobile Co., Ltd. said in an interview with the media.

At the Guangzhou Auto Show, the first small SUVKX3 concept model of Dongfeng yueda Kia made its debut; K41.6T and the new K2 also brought the first auto show after the launch. K4 is also equipped with UVO vehicle networking system. Users can not only get the functions of conventional navigation, radio, Bluetooth and reversing images, but also realize the interconnection between mobile phones and vehicles, remotely control vehicles through mobile phones, remotely turn on air conditioners, start and stop engines, remotely locate vehicles and track vehicles.

In addition, C3-XR, the first SUV model of Dongfeng Citroen, is also equipped with GripControl intelligent multi-road adaptation system and CitroenConnect in-vehicle interconnection system. "The functions of our in-vehicle interconnection system are already comprehensive, and the level is also in the forefront in the whole market. In the future, we will enrich the modules and provide more configurations. "Chen Xi, general manager of Dongfeng Citroen, said.

Is it a gimmick or a development direction?

In response to the dealer’s view that "the Internet of Vehicles is a gimmick for manufacturers to promote new cars", Zhang Zhiyong believes that "the development of the Internet of Vehicles is indeed in a primary stage as far as the current level of China’s automobile industry is concerned, but it cannot be denied that tomorrow and the day after tomorrow are just because today is the primary stage. New energy vehicles and intelligent vehicles are the development direction of the whole automobile industry. If we don’t do more technical preparation and accumulation because of the low level of intelligent development today, we will never be able to stand ahead tomorrow. "

He admits that auto companies should do car networking and need to do it more solidly and fully. Intelligent automobile is also an opportunity to narrow the gap between independent brands and foreign brands.

In this regard, Yang Long, director of GAC Mitsubishi general manager office, also holds the same view. He believes that independent brands should have the opportunity to surpass joint venture brands.

Among independent brands, SAIC has always been ahead in terms of car networking. "SAIC has always been a world leader in the field of car networking. The inkaNet4.0 equipped with MGGT is very good, and we have now achieved infrared touch. The mobile phone we are using now is a capacitive screen, which used to be an electronic screen. The problem is that there must be a touch screen, which affects the light transmittance of the overall display screen and brings unsafe factors to the driver. SAIC’s intelligent navigation was the first to introduce voice control in China, and real-time traffic information can be planned in the face of congestion. This is also the best response from users at present. "Chen Jiye, senior manager of SAIC Passenger Car Media and Public Relations Department, said in an interview with the media.

In addition, a sales consultant from Dongfeng Honda told the reporter, "From our daily sales situation, it is generally what car system manufacturers install, and what system consumers use. Few consumers have put forward special car networking needs. Some young people will ask for the addition of functions that can be synchronized with mobile phone screens."

It can be said that the Internet of Vehicles does not add functions according to the needs of consumers, but has some meaning of "one-way communication". In this regard, Zhang Zhiyong believes that "technology often comes from the market, and technology also creates demand. This must be a process, and it will take some time for cars to start from mechanical to electronic and then to intelligent. For some enterprises, this may be a gimmick, and for the industry, this is definitely the direction of future development. "

List of new cars equipped with car networking system at Guangzhou Auto Show

Honda Xinsi Platinum Core, XR-V, Binzhi:

The "Smart Screen Interconnected Navigation System" is different from the ordinary 7-inch central control capacitive touch screen with navigation, Bluetooth phone and other functions, but connects the vehicle with the smart phone that most people can’t live without at present, which not only saves costs, but also makes full use of resources.

Xinsi Platinum also added HUD head-up display system, pre-collision warning system, lane departure warning system and intelligent safe driving assistance system.

Dongfeng Citroen C3-XR:

With Citro? The nConnect in-vehicle interconnection system integrates five functions: intelligent navigation service, automobile security service, in-vehicle interconnection system, entertainment information system and remote vehicle diagnosis, and can provide timely, localized and personalized communication application services to intelligently escort drivers.

Changan Ford Furuisi and Sharp World

Equipped with SYNC in-vehicle system, intelligent human-vehicle interaction platform with powerful voice recognition function, just press the control key, the owner can have a direct conversation with the car, which can realize hands-free call, voice sending preset short messages, searching and playing music and audio books, operating the radio, controlling the temperature and wind speed of the air conditioner, controlling the massage seat and other functions.

GAC Toyota brand new Camry:

Equipped with Toyota G-BOOK intelligent passenger driving system, the seven main functions of G-BOOK can be roughly divided into two categories, one is information consulting service, and the other is rescue service. Among them, information services include operator service, information service, G-path index service and maintenance notification service. The rescue services include emergency rescue services, road rescue services and anti-theft tracking services.

Saic MGGT

Equipped with the latest inkaNet4.0 system and iMX6 dual-core processor, it starts very quickly. A major breakthrough is the voice function, which makes people and cars become one, more efficient and more free. InkaNet4.0 has upgraded the function of "free speech" and truly interpreted the word "freedom" perfectly, which can recognize almost any instruction I send synchronously and greatly improve the execution speed; On the basis of the original version of "Holographic 3D Navigation", which actively avoids congestion, realizes minute-level path real-time optimization and accurate travel time prediction, it also adds the navigation function of passing points, and the number of destination settings is increased to four. In addition, through the mobile phone client or WeChat service number, all navigation information will be automatically displayed on the car multimedia system.

Beijing Hyundai Ninth Sonata

It is equipped with the second-generation BlueLink car infotainment system. The biggest highlight of this system is the upgrade of destination search function, which is supported by Google’s Android car technology. When the BlueLink system button is pressed, the user can search for the destination through the touch screen or voice recognition. The system is combined with the user’s smart phone software and the modern car owner network, and the destination will be automatically sent to the car navigation system after pre-selection. Smart phones can also be set up with remote control, including temperature control and defrosting activation. At the same time, it can also be set to automatically start the car within a certain time, and start the engine before the owner comes to achieve the effect of preheating or cooling.

Guanzhi automobile Guanzhi 3 city SUV

Equipped with Qoros Yiyun TM version 2.0, in the mobile phone application of Qoros Yiyun TM version 2.0, consumers can customize the background of the main interface and personalize the location and order of commonly used gadgets. "Pick up TA" allows consumers to provide hitchhiking service for friends who declare destination information on WeChat, and friends who are walking can also locate and track consumers’ vehicles through Qoros Yiyun TM version TM2.0. "My achievement" is to enable consumers to PK with other Qoros car owners-for example, who can compete for a lower fuel economy index within a specified time.

new vision

Equipped with G-Link Geely mobile phone interactive system, it has a high-sensitivity 7-inch large screen ahead of its peers, and the smart phone and the car machine can realize wireless connection, seamlessly connecting the user’s Android phone or Apple phone with the car screen. The Android mobile phone can even control the mobile phone and the car touch screen in two directions, which is convenient. At the same time, with the help of free wifi interconnection in the car, the navigation APP in the mobile phone can be mapped to the car, saving traffic and being fashionable and practical.

Guangzhou Automobile Chuanqi GA6

Equipped with smart Chuanqi T-BOX mobile phone remote security system, it not only has ordinary functions such as remote automatic diagnosis and vehicle positioning, but also has advanced functions such as vehicle status inquiry, remote engine start and stop, remote door lock opening and closing, remote air conditioning control, and automatic uploading of vehicle abnormal information. Smartphone users can not only complete the remote operation of Chuanqi GA3 through APP software, but also master the vehicle information all the time.

Southeast Auto DX7 Braun

This car is the first time that Southeast Auto has adopted its own leading and integrated forward development mode of international technology platform, which integrates European car-making concept, Mitsubishi international quality standards and world-class safety technology. In the future, it may be equipped with the SEMI human-computer interaction system on the southeast V5 model. The system communicates with the owner through voice, gives safety tips and route suggestions on driving, etc., and performs well in simplicity and intuition. At the same time, it also includes as many as 14 vehicle information reminders such as safety tips, wrong operation tips, service tips and fault tips.

Gac fiat 2015 Feixiang

Equipped with U-Connect human-computer interaction system, equipped with 8.4-inch super-large touch screen and U-Connect human-computer interaction system, navigation, multimedia audio and video, reversing image, Bluetooth connection of mobile phone, air conditioning and other functions can be easily controlled on one screen, bringing comfortable and convenient operation enjoyment.

Chery Arrizo 3 Champion Edition

Equipped with Cloudrive1.0Lite Zhiyun Entertainment Driving System, it implements mandatory voice recognition, Bluetooth phone, navigation, information, local multimedia, etc., mainly focusing on information entertainment, and provides appropriate security services such as real-time vehicle condition detection and road rescue. When it is inconvenient for others to hear the chat while driving, just press the phone button of the multi-function steering wheel again during the call, and the system will enter the "private" function, and the speaker mode will be changed to the handset mode, which is very user-friendly.

Huang Xiaoming’s three identities, the first one is an actor, one is highly praised and the other is a greasy bully. The second is investors, who are involved in many fields.

The third is the boss, but he is not very competent.

As early as 2007, Huang Xiaoming started his own media company and signed 16 artists in the industry. But now, none of his 16 artists have caught fire … instead, Huang Xiaoming, as the boss, frequently took on the show, supporting the whole company’s operation.

Obviously, among these 16 people, some even cooperated with Jackie Chan, Zhang Songwen and others, including Ambrose, which was once all the rage but is now out of fashion, and one who is known as "the public enemy of women" and "the first beauty in Asia".

Clara, an actress who was born in Switzerland, has British nationality, Korean descent and developed in China, stands out with her unique background. With her excellent appearance, she quickly became popular on the Korean Internet, but she played a villain role in Korean dramas. With the decrease of Korean market opportunities, she moved to mainland China and Taiwan Province, such as her stunning appearance in Wandering Earth 2, which became a highlight of the film. Clara, 38 years old, is not a big hit, but she is a relatively stable artist in Huang Xiaoming company.

Miya, a former yoga instructor, entered the film and television circle by chance and became the "Long Nvlang". However, her performance in Kung Fu Yoga failed to meet expectations, and the film’s response was mediocre. Her acting career was also bleak, and she finally chose to return to yoga.

Ambrose, who was once very popular in idol dramas such as "Scent of Flowers" and "Lavender", has gradually lost his star with the decline of idol dramas in Taiwan Province. At present, he mainly participates in some small-scale works and variety shows in mainland China.

In The Knockout, Tang Xiaolong and Tang Xiaohu, two brothers, Qi Xin, worked together, considered each other and were willing to be useful to each other. Even if the end was not good, their brotherhood still made many people cry.

Once the play was broadcast, Yan Sun, the actor of Tang Xiaohu, also got a little angry. But a small fire depends on holding, and a big fire depends on life. When the limelight in The Knockout passed, Yan Sun returned to its tepid state before.

Since its debut, wind music has never been bothered by resources.

One second, they were Chen Kun and Li Xiaoran, and the next, they were Degang Guo, Gaowa Siqin and Xia Yu.

There are countless performances, and I have been to the Spring Festival Evening, but I have never splashed a little water.

Jiuzhou Qi

It has been 17 years since I entered the circle at the age of 20. Over the years, Jiuzhou Qi worked hard in the circle. Jiuzhou Qi dabbled in emotional drama, life drama and criminal investigation drama. Even so, when he appears on the screen again, the audience will think that he is an unknown newcomer.

Mingming Liu

As early as 2014, Mingming Liu played a role in Parents’ Love. Over the years, Mingming Liu also played different roles.

It’s a long story, but it doesn’t work out.

Undoubtedly, these artists all have their own strengths, but there is never an opportunity to become popular.

Presumably, Huang Xiaoming will be able to put more energy into cultivating artists in the future.

[car home Chongqing Preferential Promotion Channel] Recently, a large discount was ushered in in Chongqing, and the highest discount amount reached an astonishing 55,000 yuan. At present, the minimum starting price of this model has dropped to 199,900 yuan, which has brought unprecedented opportunities for consumers to buy cars. If you are interested in purchasing FAW-Volkswagen CC, it is suggested that you click the "Check Car Price" button in the quotation form below to get a higher preferential price.

The appearance design of FAW-Volkswagen CC is very dynamic and elegant. The front face design of FAW-Volkswagen CC adopts a family-style inverted trapezoidal air intake grille, and the interior of the grille is decorated with chrome trim strips, with sharp LED headlights, showing a unique personality charm. The body lines are smooth, and the roof is designed with a sliding back, showing a fashionable and sporty style as a whole. On the whole, the design of FAW-Volkswagen CC is both powerful and exquisite, which can satisfy consumers’ pursuit of high-quality vehicles.

FAW-Volkswagen CC has slender and smooth body lines, with a body size of 4865*1870*1459mm and a wheelbase of 2841mm, which provides spacious and comfortable seating space for passengers in the car. The front and rear wheel tracks of the vehicle are 1586mm and 1572mm respectively, which ensures the driving stability and handling. With 245/45 R18 tires and sporty rim design, the visual effect and driving experience of the vehicle are further improved.

The interior design of FAW-Volkswagen CC is simple and fashionable. The center console is equipped with a 9.2-inch touch screen, which supports voice recognition control functions such as multimedia system, navigation, telephone and air conditioning. The steering wheel is made of genuine leather and has the function of manual adjustment up and down and back and forth, so that the driver can adjust it according to his own needs. The seat material is made of leather /Alcantara, and the front seat has heating function. The main and auxiliary seats all support front and rear adjustment, backrest adjustment, height adjustment and lumbar support adjustment, which makes the ride comfortable. In addition, the car also provides a number of USB and Type-C interfaces, which is convenient for front and rear passengers to charge electronic equipment. The rear seat is laid down in proportion, which provides more flexible loading space.

FAW-Volkswagen CC is equipped with a 2.0T turbocharged engine with a maximum power of 186 HP and a maximum torque of 320 Nm, with strong power output. The matching 7-speed wet dual-clutch gearbox ensures efficient and smooth power transmission. The combination of this engine and gearbox makes FAW-Volkswagen CC perform well in acceleration and fuel economy.

To sum up, FAW-Volkswagen CC has some advantages in exterior design and driving experience, but its performance in interior space and noise control is still insufficient. As the owner of car home pointed out, the rear passengers will feel uncomfortable due to the limitation of head space, and the noise problem when the vehicle is driving at high speed will also affect the driving experience.

On August 9, according to the latest report of "Late Auto", the much-anticipated "dream cooperation" is about to become a reality. Some versions of BYD’s Equation Leopard brand flagship off-road vehicle will adopt Huawei’s smart driving scheme. At present, the project is already in progress, and Leopard 8 will also become the first model of Equation Leopard to realize NOA (automatic assisted driving) function in the city.

As the new flagship model of Equation Leopard, Leopard 8 was originally planned to be launched in the third quarter of this year, and then changed to the fourth quarter. At the Beijing Auto Show in April, the official said that the price of Leopard 8 was at the level of 500,000 yuan, and its competitor was undoubtedly the tank 700Hi4-T. At the communication meeting held in July, Xiong Tianbo, general manager of Equation Leopard Division, revealed: "Leopard 8 will bring new surprises in the intelligent driving experience." Once Leopard 8 uses Huawei’s advanced smart driving, it also represents BYD’s first cooperation with Huawei, which is also a giant, in the field of smart driving. At the same time, it can be speculated that Leopard 8 will be equipped with Huawei Gankun ADS 3.0.

A few days ago, the company launched this scheme, and since September, M7, M9 and will all be upgraded to ADS 3.0. In addition, Aouita, Dongfeng Lantu, Guangzhou Automobile Chuanqi and other brands with Hi cooperation mode will also have related products upgraded and listed. Although BYD also has its own self-research team with a scale of over 4,000 people, it still chooses to introduce Huawei as a supplier. The report pointed out that this may be to stimulate the sales of high-end cars and start high-end brands faster. Leopard 8 needs to have stronger competitiveness and appeal to locate its flagship, and Huawei Smart Drive can undoubtedly provide very strong support.

This heavy news shows that BYD will purchase Huawei’s smart driving scheme, making Equation Leopard flagship Leopard 8 the first model equipped with this system. This dream cooperation will undoubtedly bring consumers a brand-new intelligent driving experience and further enhance BYD’s competitiveness in the high-end automobile market.

The comedy movie What’s in the Zoo? After entering the working day, the single-day box office revenue was 4.18 million, down 67% from the previous month and totaling 40.4 million. According to this trend, the box office should be over, and there is no hope of breaking 100 million yuan. The cost of transmitting the film online is 100 million yuan, which is a loss.

In direct proportion to this poor box office, the douban score of the film is only 5.3, and it is expected that there is still room for decline. Many viewers who have seen movies have given spicy comments, saying that they are very wise. They really didn’t expect that the first movie they saw in the cinema in 2024 was a bad movie, and they would have been able to make a summary of the bad movies at the end of this year at the beginning of the year.

It is worth mentioning that this film, which cost about 100 million yuan, probably spent a lot of money on copyright. Yes, this movie is still a remake. The original version was the Korean film "Secret Zoo". Strangely, the score of the original version on Douban was not high, only 6.6. Some netizens joked that Bao Beier wanted to make an opportunistic remake of a very ordinary movie, so that if the two versions were compared, he wouldn’t be too miserable. As a result, it is still very miserable. Moreover, there is a cold knowledge that Bao Beier has made five remakes in continuous shooting, and has shot so many, but he has not found the trick of how to shoot well.

Lazy to buy copyright is not original, so I want to take shortcuts.

"Big Man", "My Girlfriend is a Robot", "Love Brother in the Northeast" and "Sunny Sisters Amoy" are the five films made by Bao Beier and continuous shooting. There are Japanese and Korean films, some of which are directed by themselves and some of which are just starring. The only thing they have in common is all the remakes, which makes Bao Beier almost the "first Chinese emperor in China".

Remake is a commonplace topic. It is not uncommon to remake classic works and foreign works. Hollywood also likes remake, even though there are countless ones that get worse and worse, it is nothing in itself, which can be regarded as a creative way.

The main reason for most remakes is to see that the original has made money and is profitable, so I moved my mind. But what’s in the zoo? "remake in a very common story, the original did not make a lot of money, and the performance was extraordinary.

Then why buy this movie copyright? In the final analysis, it is lazy and too smart.

Lazy, I don’t want to or maybe I can’t be original. Because the biggest advantage of the remake is that it is fast, the script is ready, and there is no need to bother. The production company has no sunk cost in the early stage.

Too smart, for Bao Beier, remake has made him a habit, ready-made scripts don’t need polishing, shoot quickly, the cycle is short, and the money will naturally come back quickly. Moreover, buying the copyright of second-rate movies is definitely cheaper than the explosion. However, this behavior of constantly taking shortcuts has become a place where Bao Beier makes the audience very dissatisfied.

Shallow localization, no new ideas, and perfunctory copying

The film tells the story of a young man who is frustrated in the workplace and suddenly takes over the zoo that is on the verge of bankruptcy. He tries to complete a zoo business plan with wonderful employees pretending to be animals.

After watching the two movie versions, you will find that they are exactly the same and basically copied. Sadly, what’s in the Zoo? In the process of localization of the original version, the localization is very superficial, that is, it is simply a superficial effort.

The copy hasn’t been moved yet, and there are still some places in the original that are very textured at first glance, but the props for the remake are very cheap and can be seen by the naked eye. What’s even more ridiculous is to put on a carefully adapted coat for yourself and make superficial localization. However, the way of localization is that the leading actors all speak Northeast dialect, and then use Northeast dialect to say that the network is hot. There are some strange burdens in the movie, as if trying to make the audience laugh, coupled with the messy soundtrack, so that the audience is on pins and needles in the cinema.

Actors are not careful to perform and waste the lineup.

What are the advantages of a populous country? Crowd tactics.

The film used Wang Qianyuan, the best actor, Chang Yuan, and Wei Xiang, the pillar actors who called "Mahua FunAge", and gathered many comedians from the Northeast, such as Song Xiaofeng and Pan Binlong, Jia Bing, who was screened in The Knockout for a year, and Xu Zhisheng, a talk show artist who was laid off and re-employed.

So, at first glance, I feel that movies are just a bunch of artists who look funny to you, thinking that no matter how bad they are, they can look like it. I don’t know if it’s because the script is not solid, and everyone doesn’t care. Several actors, regardless of their level, have their own performances anyway, and there is no chemical reaction.

Bao Beier’s reputation in front of the audience has been overdrawn again and again, and the loss at the box office is the most intuitive answer.

　　Speaking of Lavida of SAIC Volkswagen, many consumers who are concerned about the sedan market know that, do you know about LaVida XR, a new member of the LaVida family? Do many people have this question? What kind of car is LaVida Xinrui? How is the positioning? What is the difference between LaVida and LaVida? Let’s take a look at those who are interested.

　　Let’s take a look at the size first. It has the most intuitive difference from LaVida. LaVida has a length, width and height of 4561/1740/1494 mm and a wheelbase of 2651 mm, which is between LaVida and Santana.

　　Like LaVida, LaVida Xinrui also comes from MQB platform, which is essentially different from Santana’s PQ25 origin. After being linked to LaVida’s name, LaVida Xinrui also played a role in bringing LaVida series into the starting price of 100,000 yuan.

　　In terms of design, LaVida’s cutting edge is also interesting enough. It adopts the latest design elements of Volkswagen, and the double-layer front face is very eye-catching. The upper part is fused with two chrome trim strips, and the surrounding part below is fused with the dotted chrome plating of the starry sky version. Although it is an entry-level model, it still has many new ideas.

　　A waistline runs through the side of the car body, which brings some smart feeling. The rear design is simple, but the duckling tail, blackened taillights and black lower fender pay attention to the creation of three-dimensional sense and layering. The overall design of the vehicle is relatively young, which is also the style that Volkswagen has tried its best to create in recent models. You can also feel the new trend of the vehicle from five exterior paintings.

　　LaVida’s cutting-edge instrument and central control panel are both 8 inches in size, and the central control panel adopts embedded design. For the size of 8 inches, the existing shape has a more unified feeling. The three-spoke steering wheel supports four-way adjustment, and the knob air conditioning control key is arranged under the embedded central control panel to meet the convenience of operation.

　　The car supports wireless CarPlay and CarLife. At the same time, through SAIC Volkswagen App, it can also remotely control the vehicle to lock and unlock, check the vehicle status, and also control the vehicle to flash lights and whistle when looking for a car. The technology is certain.

　　LaVida Xinrui adopts a 1.5-liter naturally aspirated engine with a maximum power of 110 HP and a maximum torque of 141 Nm. This engine is installed on most entry-level models of SAIC Volkswagen. In terms of gearbox, LaVida Xinrui offers five-speed manual and six-speed automatic options. It is understood that SAIC Volkswagen stopped the production of manual transmission in March this year, so friends who like to drive manual transmission should seize the opportunity and cherish it. The 6AT gearbox has passed the test of the market and has a good performance in ride comfort and durability. The suspension structure of front McPherson+rear torsion beam is the same as LaVida.

　　Last but not least, the cutting-edge price of SAIC Volkswagen LaVida is very favorable. Now, you can enjoy a high-value and cost-effective family sedan with a price of 79,900 yuan, which is very cost-effective, and there is a 10% discount for one year/15% discount for two years/20% discount for three years. If you also want to buy a family car, I believe LaVida XR is an infallible choice.

　　(Source: News Express)

A few days ago, Huawei’s HarmonyOS Zhixing went online in official website, and its members included Wenjie and Zhijie cars, among which Wenjie showed the models, and Zhijie did not. Wenjie M9 and Zhijie S7 are two models developed and manufactured by Huawei and Cyrus, and Huawei and Chery through intelligent car selection. Compared with the previous M5 and M7, Huawei participated in the research and development of these two cars more deeply.

Just recently, Huawei’s HarmonyOS Zhixing official website has been launched. According to the website, HarmonyOS Zhixing (HIMA) is an ecological alliance of smart car technology in HarmonyOS, which aims to promote the development of smart car technology with partners, create excellent smart car products for users, provide the ultimate smart travel experience and bring the digital world to every car.

According to the introduction of official website interface, Huawei HarmonyOS Zhixing currently includes two brands, namely, the previously launched Wenjie brand and the recently launched Zhijie brand. On the website, click the "Book Now" button of the relevant model and jump to the corresponding product page of Huawei Mall.

At the same time, the website also introduces Huawei’s current four smart travel solutions:

Intelligent driving: HUAWEIADS2.0 advanced intelligent driving system, multi-dimensional sensing hardware, combined with high-performance computing platform and Huawei’s self-developed anthropomorphic algorithm, create a full-scene intelligent driving experience, which makes driving safer, intelligent driving more comfortable and parking more worry-free.

Intelligent cockpit: HarmonyOS intelligent cockpit, redefining the car operating system. Multi-person and multi-tone area can be realized, and multiple devices can be linked, bringing more exciting new experience of audio-visual entertainment. Know your little voice better, have stronger visual ability, and make travel smarter.

Intelligent driving control: Huawei Turing intelligent chassis, equipped with multi-modal fusion sensing system, HUAWEIDATS dynamic adaptive torque system and HUAWEIxMotion intelligent body collaborative control system, uses AI and software capabilities to maximize mechanical quality and bring better driving, safer and more comfortable driving experience.

Software-defined car: HUAWEIiDVP intelligent car digital platform, which adopts regional access+central control architecture, cooperates with three self-developed OS and vehicle SOA framework, and combines software and hardware to build an open, flexible, reliable, safe, sustainable and rapidly expanding intelligent car digital platform, making it a "black land" for software-defined cars.

According to the previous introduction, HarmonyOS Zhixing now includes the following models that have been released: the Audi M5 (pure electric, extended range) and (extended range), the upcoming flagship Audi M9 and the brand-new sedan intelligent S7.

In addition, previous media reports said that in addition to the published cooperation between the two companies, there will be two cooperative brands, and the brand name is expected to be "a certain circle".

In 2015, China’s personal Internet applications developed rapidly. Except /BBS, the user scale of other applications showed an upward trend. Among them, online stock trading or fund speculation became a hot spot for netizens to invest, with the user scale increasing by 54.3%, and the online payment scenarios were constantly enriched, with the user scale increasing by 36.8%. On the mobile side, business transactions and online financial applications are still leading, and the user scale of other applications has increased in different degrees.

There is limited room for improving the utilization rate of basic applications, and the user experience has made a big breakthrough.

Internet applications based on instant messaging, search engines, online news and social networking have maintained a steady and rising trend in user scale: the utilization rate of instant messaging has basically peaked, and the trend of extending from basic functions is more obvious, becoming a comprehensive platform for users to connect with various life services; The transformation of search engine from information service to ecological platform service has been rapidly promoted, and the rapid growth of mobile search engine market has been continued; The online news market is developing towards the integration of "senior editors" and "intelligent algorithms" to achieve accurate and personalized recommendations; Social applications are integrated with other fields with the help of big data and mobile social technology.

Business transaction applications maintained steady growth, and enterprises actively expanded the market and explored new growth points.

Business transaction applications have entered a period of steady development after years of rapid growth. The online shopping market has maintained rapid development, and cross-border e-commerce and rural e-commerce have become market hotspots; The group buying industry continues to "de-group buying" and dig deep into the consumption potential of online to offline; The online ordering market actively expands offline merchants under the strategic capital injection of large Internet companies; Driven by the rapid growth of tourism consumption, the online travel booking industry has developed rapidly.

Online entertainment applications have developed steadily, with high-quality content as the core to promote the rapid growth of entertainment applications.

In 2015, the online entertainment industry chain with intellectual property as the core showed great commercial value. The film and television works adapted from popular online literature works not only reached new heights, but also the adapted games quickly gained the attention of loyal fans. The successful adaptation of film and television and games also fed back the development of online literature itself, prompting its business model to change from simply charging users to expanding the audience with free mode and then cultivating high-quality IP(Intellectual Property). At the same time, with the development of live video service, live video of online music festivals has become a new business model being explored, which not only attracts users, but also provides new development opportunities for music practitioners.

Internet regular financial management has become popular, and online payment has rapidly expanded to offline payment scenarios.

In 2015, the development of Internet finance applications was further deepened: while the scale of users in the Internet wealth management market continued to expand, the product structure has changed from the current wealth management products in the early stage of development to the common development of current and regular wealth management products; Online payment quickly extended and expanded to offline payment scenarios, and actively opened foreign currency payment and other services, which increased the number of online payment users by 112 million compared with the end of 2014.

The medical and educational service modes have been accelerated to be networked, and the Internet has effectively improved the level of public services.

In 2015, the influence of the Internet on personal lifestyle was further deepened and integrated into people’s livelihood services such as education, medical care and transportation. The survey results show that the number of users of public service applications such as online education, internet medical care and online car rental is over 100 million, and user habits are gradually developed.

　(A) the development of basic applications

　1.1 Instant messaging

As of December 2015, the number of instant messaging users among netizens reached 624 million, an increase of 36.32 million compared with the end of 2014, accounting for 90.7% of the total netizens, including 557 million mobile instant messaging users, an increase of 49.57 million compared with the end of 2014, accounting for 89.9% of mobile netizens.

Internet users’ usage rate of instant messaging is still the highest among all kinds of applications, and the scale of users is still increasing. The development direction of instant messaging based on market share is very different. For mainstream instant messaging, because the user utilization rate has basically peaked, its development direction has begun to shift from meeting the basic communication needs of users to exploring new services, thus forming a value extension based on enhancing user stickiness. For other instant messaging tools, it is still its development focus to increase the user scale by tapping the vertical user needs.

The advertising business of instant messaging has achieved significant growth in 2015. On the one hand, PC-side instant messaging tools are more closely related to e-commerce websites, and users’ potential shopping needs can be more clearly obtained through instant messaging user portraits, thus delivering traffic to e-commerce websites. On the other hand, the advertising mode of instant messaging on the mobile phone has been widely recognized. WeChat friends circle advertising has made great contributions to its advertising business revenue only after it was launched for one year, and corporate WeChat official account has gradually become a standard in the marketing process of merchants’ products.

In addition, the situation that instant messaging extends outward from basic functions is more obvious, and it has gradually become a comprehensive platform to connect various services in users’ lives while enhancing users’ stickiness. In addition to providing users with basic information communication services, instant messaging service companies are constantly committed to the development of mobile payment, and use this as a link to connect users’ shopping, travel, entertainment business needs and people’s livelihood services such as medical care, government office and public payment. In the future, instant messaging will be the most basic application type in the daily life of netizens, and its value as an information communication tool will be reflected in more life scenarios.

1.2 search engines

As of December 2015, the number of users of search engines in China reached 566 million, with a utilization rate of 82.3%, and the number of users increased by 44 million compared with the end of 2014, with a growth rate of 8.4%; The number of mobile phone search users reached 478 million, with a utilization rate of 77.1%, and the user scale increased by 48.7 million compared with the end of 2014, with an increase rate of 11.3%. Search engine is the basic internet application, and its usage rate is second only to instant messaging. Mobile phone search ranks third in the application of mobile phone internet, and its usage rate is lower than that of mobile phone instant messaging and mobile phone network news.

In 2015, the rapid growth of the mobile search market continued. First, the number of mobile search users is still growing faster than the whole field; Second, the search traffic from the mobile terminal completely exceeds the PC terminal. In the third quarter of 2015, the corporate financial report showed that more than two-thirds of Baidu’s search traffic came from the mobile terminal, and sogou search’s mobile terminal traffic also exceeded the PC terminal; Thirdly, mobile revenue has contributed more and more to the overall revenue growth. The financial report shows that Baidu’s mobile revenue has increased from 50% in the first quarter to 54% in the third quarter, and sogou’s mobile search revenue has also increased from 22% in the first quarter to 30% in the third quarter.

The transformation of search engine from information service to ecological platform continues to advance. The major search platforms integrate advanced technologies such as voice recognition, image recognition, artificial intelligence and machine learning, and rely on basic search services to provide search services for maps, shopping, local life services, news, social networking and other contents. Through in-depth excavation of user behavior big data, search product innovation and user experience are realized, providing better services for netizens and enterprises, and thus achieving new growth and e-commerce transaction scale in different aspects.

Big data and intelligent technology complement each other to promote the development of search technology to cope with the rapid increase in the scale and complexity of Internet data. On the one hand, based on the website cooperation plan and search open platform, a large number of high-quality content in the deep network and the dark network (Note 13) are gradually included in the crawling range of search engines, and the search quality is improved imperceptibly; On the other hand, under the trend that the economy shifts from offline to online, and the Internet of Things and the Internet merge with each other, the search scene is fragmented, the information structure is complicated, and users’ search needs are more diversified, not only searching for Internet content, services, geographical location, but also searching for networked devices, which also poses a greater challenge to the intelligent level of search engine model algorithms and the display method of search results in the future.

　1.3 Network news

As of December 2015, the number of online news users in China was 564 million, an increase of 45.46 million compared with the end of 2014, with a growth rate of 8.8%. The usage rate among netizens was 82.0%, an increase of 2 percentage points over the end of 2014. Among them, the number of mobile phone network news users was 482 million, an increase of 66.26 million compared with the end of 2014, with a growth rate of 16.0%, and the utilization rate of netizens was 77.7%, an increase of 3.1 percentage points compared with the end of 2014.

As a basic application of information, online news has become the third largest Internet application besides instant messaging and search engines. The number of users close to the overall size of netizens means that the cost of developing potential users will increase day by day, and the online news market will also follow the internet law of "the stronger the stronger", and the future market structure will be further clarified. Some brands with first-Mover advantage have rapidly accumulated users in the past two years, and will be more likely to become industry leaders-including portal news and information brands that have existed for many years and have influence, and emerging news and information brands that took advantage of technology or hardware and were born in the mobile era. For new entrants, it is difficult to become the news information media at the level of "entrance platform" in this market, and more opportunities will exist in the vertical field.

With the advent of the mobile era, the transformation of traditional paper media and portals is accelerating, self-media is constantly emerging, robots and algorithm technologies are constantly upgrading, and the production and dissemination of content have undergone profound changes. In the future, products in the field of online news will be iteratively upgraded to meet the diverse needs of news users under the background of information explosion. In the mobile and fragmented mobile era, "short, flat and fast" is still the basic attribute of online news. With the continuous maturity of the market, fierce user competition and user retention pressure will prompt online news to pay more attention to content quality and personalized and accurate recommendation. In the future, the online news information market will develop towards the integration of "senior editors" and "intelligent algorithms"-high-quality content will guide users to settle down, and intelligent technology will realize accurate and personalized recommendation, which will make it possible to meet the news information needs of users.

1.4 Social applications

With the development of mobile Internet, social applications (Note 14) have also entered a new stage. With the help of LBS, interest, address book and other functions, users can communicate, share, serve and entertain, and meet their needs in different scenarios. According to CNNIC’s analysis of the current social application market, the domestic social application market is mainly divided into two categories: one is the comprehensive social application with various information gathering, such as QQ Space and Weibo; The other category is relatively subdivided, professional and niche vertical social applications, such as photo/video social, community social, marriage/dating social, anonymous society, workplace social and so on.

In the field of comprehensive social interaction, the typical applications are QQ Space and Weibo, and the utilization rate of netizens is 65.1% and 33.5% respectively. Among them, QQ space mainly meets the needs of users for personal relationship chain information, and has always insisted on changes in product form and commercial marketing. With a good user base, it has made many useful explorations in relationship marketing based on big data, with remarkable returns; Weibo mainly meets users’ demand for interest information, and is an important platform for users to obtain and share "news hotspots", "interest content", "professional knowledge" and "public opinion orientation". At the same time, Weibo has also played an active role in helping users expand social relationships based on common interests. In the past year, Weibo adhered to the decentralization strategy, fostered various vertical industries from the media, stimulated the production of original content, attracted and maintained users’ activity with high-quality content, and the user scale grew steadily, further enhancing the value of the content platform.

For vertical social applications, social applications in different fields have different characteristics in user attributes and behaviors, business models, information categories and usage scenarios. At present, the depth of social applications used by domestic users is far from enough, and vertical social applications will be further developed in the future.

In the era of mobile Internet, with the help of big data and mobile social technology, social applications show remarkable characteristics of mobility and localization, and are a good commercial diversion entrance. At present, e-commerce, games, videos, and even online education and internet finance have all introduced social elements to drive the scale of users and enhance their stickiness. The development prospect of social applications in China is improving.

(B) Development of business transaction applications

2.1 Online shopping

By December 2015, the number of online shopping users in China had reached 413 million, an increase of 51.83 million compared with the end of 2014, with a growth rate of 14.3%. China’s online shopping market still maintained a steady growth rate. At the same time, the scale of mobile online shopping users in China has grown rapidly, reaching 340 million, with a growth rate of 43.9%, and the proportion of mobile online shopping has increased from 42.4% to 54.8%.

In 2015, government departments issued a number of policies to promote the rapid development of the online retail market. The internet plus Circulation Action Plan and the Guiding Opinions on Actively Promoting the internet plus Action clearly put forward: promoting e-commerce into rural areas, small and medium-sized cities, communities, online and offline integration and interaction, and upgrading industries in cross-border electronic commerce and other fields; Promote 11 key actions including collaborative manufacturing, modern agriculture and smart energy. The above policies are conducive to the construction of a large consumption pattern under the e-commerce model. "the Central Committee of the Communist Party of China’s Proposal on Formulating the Thirteenth Five-year Plan for National Economic and Social Development" puts forward "sharing" as one of the development concepts, and the "platform economy" of online retail conforms to this development concept, so that businesses and consumers can benefit from the co-construction and sharing of enterprise platforms.

With the support of policies, cross-border e-commerce has become a new growth point in the online retail market, and its influence has reached the whole world. According to the data of the Ministry of Commerce, the average growth rate of major cross-border e-commerce transactions in China is about 40%, of which the growth rate of import online retail is about 60% and that of export online retail is about 40%. The online retail platform introduces all imported categories of more than 5,000 overseas famous brands from more than 25 countries and regions such as the United States, Europe, Japan and South Korea, and 50 million kinds of discounted goods from more than 5,000 domestic merchants are sold to 64 countries and regions including the Belt and Road Initiative. At the same time, online retail enterprises have tapped the consumption potential of rural markets, and the proportion of online shopping users in rural areas has reached 22.4%. Alibaba, JD.COM, Suning and other e-commerce platforms have set up e-commerce service stations in rural areas to recruit rural extension workers to serve the vast number of rural consumers.

2.2 group purchase

By December 2015, the number of group buying users in China had reached 180 million, an increase of 7.55 million compared with the end of 2014, with a growth rate of 4.4%, and 26.2% of netizens used the services of group buying websites. Compared with the overall group buying market, mobile phone group buying continued to maintain rapid growth, with the number of users reaching 158 million, with a growth rate of 33.1%, and the proportion of netizens using mobile phone group buying increased from 21.3% to 25.5%.

In 2015, the group buying industry continued to "de-group buying" and further developed online to offline. As a typical O2O application, group-buying websites have laid out the O2O market in depth under the impetus of the strategic investment of Internet companies such as Tencent and Baidu. Following the strategic shareholding in Public Comment in 2014, Tencent invested in the new company after the merger of Meituan and Public Comment in 2015. In 2014, Baidu wholly acquired the glutinous rice network. In 2015, it promised to invest 20 billion yuan in Baidu glutinous rice within three years. With the support of the capital market, on the one hand, the large and comprehensive group buying platform is "intensively cultivated" in the vertical field. For example, Meituan seeks business breakthroughs, expands mature single-line businesses in online to offline, such as cat’s eye movies, Meituan takeout, Meituan Hotel, etc., and implements the "T-strategy". Public comment attracts and maintains high-end users through years of review data, and drives low-frequency business with high-frequency business in O2O field expansion, taking the lead in opening up beauty, wedding, home improvement market and in-store payment business. On the other hand, group buying websites enhance the user experience through membership strategy and reverse the situation of low user stickiness. For example, Baidu glutinous rice focuses on the "member+"O2O ecological layout with Baidu’s brand endorsement, product support and O2O strategic capital injection, and develops product-side business around stored value cards, payment at the store and VIP membership. However, online to offline is not a "life-saving straw" for the group buying industry. Because, at present, O2O is still in a state of long-term subsidy burning money, and the future profit prospects are still unclear. Online to offline is relatively mature in high-frequency categories such as catering, movies and take-away.However, the market potential of low-frequency categories such as home economics, beauty, manicure and hairdressing is overestimated.

　2.3 Online Takeaway

As of December 2015, the number of online take-out users reached 114 million, accounting for 16.5% of the total netizens, among which the number of mobile online take-out users was 104 million, accounting for 16.8% of mobile netizens. After the eco-platform model with short-distance logistics as the core value was defined in 2015, online take-out achieved rapid development, and gradually formed a relatively clear industry pattern in the tide of O2O industry integration in the second half of the year, with a high market concentration, but there are also many problems to be solved behind the rapid development.

In 2015, online take-out was transformed from a single merchant’s take-out distribution business model to an ecological industrial cluster model in which a professional take-out distribution platform docked with multiple merchants, and achieved rapid development. Since the second half of the year, various domestic O2O fields have been integrated under the impetus of capital power, and the entry of large-scale Internet enterprises’ capital has gradually made the previously chaotic online take-away market pattern clear. Tencent increased its investment after the merger of Meituan and Dianping to expand its influence on Meituan’s take-out. At the end of the year, Alibaba also supplemented its word-of-mouth O2O business by investing in Hungry. Together with Baidu’s take-out, the users of the three take-out distribution platforms accounted for 83.4% of the total online take-out users, and the market structure of online take-out platforms has been formed.

However, with the expansion of the scale of the take-away platform, the business qualification of merchants, personnel management and traffic safety of the distribution team, which have been puzzling its business development, have gradually begun to attract social attention. At the same time, the intensification of market competition makes it difficult for the take-away platform to obtain higher profits and establish a competitive advantage by simply catering express business, and it is also difficult to maintain the promotion method of subsidizing cooperative merchants for a long time. Therefore, how to strictly check the qualifications of the merchants staying in the foreign selling platform, improve the management ability of the distribution team, tap the specific needs of users and provide them with high value-added services are important issues that need to be considered in the future take-away platform.

　2.4 Travel reservation

By December 2015, the number of Internet users who had booked air tickets, hotels, train tickets or travel and holiday products online reached 260 million, an increase of 37.82 million compared with the end of 2014, with a growth rate of 17.1%. Internet users who book train tickets, air tickets, hotels and holiday products online account for 28.6%, 14.5%, 14.7% and 7.7% respectively. At the same time, the number of Internet users booking air tickets, hotels, train tickets or travel and holiday products by mobile phone reached 210 million, an increase of 75.69 million compared with the end of December 2014, with a growth rate of 56.4%. The proportion of Chinese netizens using mobile phones to book online travel has increased from 24.1% to 33.9%.

The tourist demand of China residents is increasing gradually. According to the data of National Tourism Administration, in 2015, China ranked first in the world in terms of domestic tourism, outbound tourism, domestic tourism consumption and overseas tourism consumption. The overseas travel market continues to be hot, and more and more countries, including Australia, Singapore, the United States and Canada, have introduced convenient visa policies for China tourists, which has stimulated people’s higher enthusiasm for tourism consumption, thus accelerating the development of China’s tourism industry. The status and role of tourism industry in improving people’s living standards, alleviating the pressure of urban residents’ life, stimulating domestic demand and promoting national consumption are becoming more and more obvious.

The increase of residents’ travel demand promotes the development of online travel booking industry. Online travel booking companies give consideration to both low-end and high-end markets, and use the profits earned in the high-end market to support the competitive cost of the low-end market. From the development trend of enterprises, in the field of air ticket booking, the direct mode will become the mainstream of industry development. On the one hand, the development momentum of airline direct business is improving year by year, and it is necessary to tighten the profit market of air ticket booking; On the other hand, some online travel booking companies have problems of irregular operation and lax supervision, and airlines have rectified their ticket agency business to alleviate a large number of passenger complaints. With the introduction of continuous commission reduction or even zero commission strategy, the competition between airlines and online travel booking companies (specifically their air ticket agency business) is becoming increasingly fierce.

(C) the development of online finance applications

　3.1 Internet financial management

In 2015, the development of Internet wealth management market was further deepened, and the product pattern changed greatly. It has changed from the initial development of demand wealth management products to a new situation in which demand wealth management products (Note 15) and fixed-term wealth management products (Note 16) develop together. By December 2015, the number of netizens who had purchased Internet wealth management products reached 90.26 million, an increase of 11.77 million compared with the end of 2014, and the utilization rate of netizens was 13.1%, an increase of 1.0 percentage points compared with the end of 2014.

In the economic environment of continuous "RRR cut and interest rate cut" by the central bank and continuous increase of money supply, the income of money fund Internet demand wealth management products and the interest rate of bank deposits have dropped simultaneously. At present, the yield of mainstream products has fallen below 3%, and the product positioning has changed from high-yield wealth management products to interest-bearing cash management tools. According to this survey, as of December 2015, the number of Internet current wealth management users was 85.94 million, which was higher than that at the end of 2014.

Internet regular wealth management products became popular in 2015. According to this survey, as of December 2015, the number of users reached 17.89 million. The rapid growth of Internet regular wealth management users is mainly due to the following reasons:

From the user’s point of view, first, the continuous decline in the income of Internet demand wealth management products has shifted users’ wealth management needs to relatively high-yield regular wealth management products; Second, due to the shock of the stock market in 2015, the public investment demand turned to regular wealth management products with stable income; Thirdly, after the healthy development of the previous market, users have developed a strong sense of security for online financial products, laying a good foundation for the development of online regular financial products.

From the product side, first, financial institutions design more low-threshold regular wealth management products according to the characteristics of Internet wealth management; Second, Internet companies use big data, cloud computing and other technical means to participate in product design, lowering the purchase threshold and improving the liquidity of regular wealth management products, making some online regular products more attractive; Third, the online regular financial sales platform brings together many financial resources such as funds, insurance, bills and loans, providing users with rich purchase options.

　3.2 Online payment

As of December 2015, the number of users using online payment in China reached 416 million, an increase of 112 million compared with the end of 2014, with a growth rate of 36.8%. Compared with December 2014, the proportion of Chinese netizens using online payment increased from 46.9% to 60.5%. It is worth noting that in 2015, the growth of mobile online payment was particularly rapid, with the number of users reaching 358 million, with a growth rate of 64.5%, and the proportion of users using mobile online payment increased from 39.0% to 57.7%.

In 2015, online payment developed rapidly and the popularization process accelerated. First, online payment enterprises vigorously expand online and offline channels, enrich payment scenarios, and play the "e-wallet" function of online payment. On the one hand, online payment companies use the marketing strategy of two-way subsidies to merchants and consumers to promote offline merchants to open mobile payment services. On the other hand, online payment companies have opened foreign currency payment services to expand overseas consumer payment markets. Second, online payment and personal credit investigation are linked to build a credit consumption system. At the beginning of 2015, eight institutions, including Sesame Credit, Tencent Credit and Lacarra Credit, obtained the personal credit business license of the central bank. Under the gradually established credit system, bad credit behaviors will be recorded, and their consumption behavior will be restricted through online payment, forcing users to pay attention to the maintenance of personal credit, thus standardizing and improving the payment environment for online credit consumption.

At the same time, the risk of online payment still exists, and third-party payment can easily become a cash-out tool. Under the e-commerce payment system, consumers or businesses can cash out directly through WeChat payment, Alipay and credit card online without POS machines, and the operation mode is simpler and more subtle. With the diversified development of network formats, it is more and more difficult to supervise online credit card cashing.

　(D) Development of online entertainment applications

　4.1 Online Games

As of December 2015, the number of online game users among netizens reached 391 million, an increase of 25.62 million compared with the end of 2014, accounting for 56.9% of the total netizens, of which the number of mobile online game users was 279 million, an increase of 31.05 million compared with the end of 2014, accounting for 45.1% of mobile netizens.

From the perspective of business development, the domestic mobile game industry gradually matured in 2015 after a period of rapid growth in user scale since 2013. The specific performance is that the user’s ability to pay has been significantly improved, the types of subdivided games have been recognized by the market, and the user’s game experience has been further enhanced by the improvement of software and hardware technology. It is worth noting that subdivided game types such as strategy, shooting, and even dressing up for female users have entered the forefront of the application bestseller list, which has changed the situation of serious homogenization of game types in the previous market. This change affects the single and solidified game evaluation method before the game channel, provides more innovation space for game developers, and reduces the right to speak of mobile game distribution channels in the industrial chain to some extent.

In 2015, the number of client games that went online in China and gained a large number of users in a short period of time was small, and most users concentrated on competitive games that had been in operation for more than three or four years, which made the competitive development trend of client games more obvious, and the surrounding ecological industries with it as the core also flourished. The income and bonus of competitive client-side game events have reached a new high, and the new formats such as star players, game anchors and events around their birth have gradually matured. Among them, the live game business is favored by investors, and many short-established live game platforms completed financing in 2015, but the profit model of this kind of business is not yet fully mature, and it will take a long time to explore in the future.

In addition, as the downstream link of IP(Intellectual Property) industrial chain, in 2015, many client games and mobile games adapted from online novels and TV dramas completed the transformation of a large number of loyal users in a short time. Pulling fans to pay for games with IP as the core has become a common means of game promotion. However, this result has also led to more intense competition among vendors for high-quality IP, and finally became a competition among vendors’ financial strength. In this context, small and medium-sized game development teams with relatively short funds give up the competition for high-priced IP and try to develop their own original IP for game creation, thus injecting new content elements into the game market.

4.2 Network literature

As of December 2015, the number of online literature users reached 297 million, an increase of 2.89 million compared with the end of 2014, accounting for 43.1% of the total netizens, of which the number of mobile phone online literature users was 259 million, an increase of 32.83 million compared with the end of 2014, accounting for 41.8% of mobile phone netizens.

In 2015, the film and television works adapted from online literature were repeatedly put on the screen and succeeded. IP(Intellectual Property) of high-quality online literature, with its huge potential commercial value, prompted major Internet companies to regard it as the strategic focus in the content field, which promoted the integration of online literature industry. Previously, the profit model of online literature websites relying solely on readers’ payment has gradually withdrawn from the stage, cultivating high-quality IP with a wide audience, and then selling copyright for a series of adaptations such as movies, TV dramas and games to seek cash has become the main development direction of the current online literature industry.

As the most upstream of IP production, online literature business has been highly valued by large Internet companies in the past year. Baidu, Tencent and Alibaba have set up their own online literature departments. Qidian, Zongheng Chinese Network, Shuqi Novel Network and other established online literature websites have been integrated into their newly established online entertainment groups. The new network literature group that has completed the integration actively cooperates with film and television and game companies by taking advantage of its own resources, which greatly increases the form and efficiency of IP secondary development. With the general trend of significant revenue growth in the film and game industry in 2015, the commercial value of high-quality online literature works will gain more opportunities in the future.

4.3 Network video

By December 2015, the number of online video users in China reached 504 million, an increase of 70.93 million compared with the end of 2014, and the utilization rate of online video users was 73.2%, an increase of 6.5 percentage points compared with the end of 2014. Among them, the number of mobile video users was 405 million, an increase of 92.28 million compared with the end of 2014, with a growth rate of 29.5%. The mobile phone network video usage rate was 65.4%, an increase of 9.2 percentage points compared with the end of 2014.

In 2015, the online video industry still failed to get rid of the demand for capital and traffic, and the Matthew effect became more and more prominent. The situation of iQiyi, Youku Tudou and Tencent Video leading was basically established, and the gap with other video websites gradually widened. Overall, the development of online video industry this year mainly presents the following two characteristics:

First, the user-paid services of major video websites have increased significantly, and the income structure is healthier. With the continuous growth of the network video user base, the strengthening of the crackdown on piracy and chain theft by relevant state departments, the popularity of online payment, especially mobile payment, and the promotion of IP(Intellectual Property) drama, the user payment market has changed from the previous quantitative accumulation to the qualitative change stage. In 2015, the number of new paid users of major video websites exceeded the previous accumulation, and the proportion of paid income of users in the overall income increased, which is expected to become an important source of income for video websites in the future.

Second, large-scale video websites have strengthened their ecological layout and built a video industry ecosystem. On the hardware equipment, video websites set foot in the manufacturing of mobile phones, televisions, boxes and other video viewing hardware equipment and the development of VR (virtual reality) equipment to seize the hardware entrance; In the marketing mode, test the water "video e-commerce", realize shopping while watching, and at the same time launch the mall business, bring users a one-stop shopping experience, and tap the e-commerce value and content derivative value of video; In terms of industrial layout, on the one hand, film and television companies were set up to enter the Internet film industry and extend to the upstream content production industry chain; on the other hand, the development of online dramas was increased, and based on high-quality content, it was deeply linked with the literature, games and animation sectors in the pan-entertainment industry chain, realizing high-quality content and promoting it with each other on a large cultural and entertainment platform to maximize the value of content.

4.4 Network Music

As of December 2015, the number of online music users reached 501 million, an increase of 23.3 million compared with the end of 2014, accounting for 72.8% of the total netizens. Among them, the number of mobile phone network music users reached 416 million, an increase of 49.97 million compared with the end of 2014, accounting for 67.2% of mobile phone netizens.

In 2015, the copyright issue of online music was highly valued by the relevant government departments, and the special rectification actions launched subsequently directly promoted the regularization process of the online music industry, and the copyright issue of online music that has plagued practitioners for many years has finally improved. As an important part of Internet content industry, online music has developed rapidly with the rise of streaming music business in the era of mobile Internet.

Although the scale of music users on mobile phone network is growing rapidly, the phenomenon that unauthorized pirated music is flooding the network has been hindering the development of the whole industry. To this end, the National Copyright Administration issued the Notice on Ordering Online Music Service Providers to Stop Unauthorized Dissemination of Music Works on July 8, 2015, and launched a special rectification campaign to regulate online music copyright. After standardization and rectification, the copyright problem of online music in China has been obviously improved. Major manufacturers began to cooperate by signing music copyright authorization agreements, and tried to charge users when downloading music involving copyright issues. For the buyers of music copyright, this is an inevitable choice to solve their own copyright dilemma under the background of increasingly strict copyright supervision; For the holder of music copyright, it means that the online music legalization that he has invested a lot of resources to promote is recognized, and the copyright sublicense also provides a profit path for himself. From the industrial chain point of view, the special rectification action of online music copyright in 2015 played a very positive role in establishing a healthy business model and promoting the healthy circulation of copyright in the online music industry, and jointly promoted the development of surrounding industries such as online live broadcast and offline performance.

(E) Development of public service applications

　5.1 Online education

As of December 2015, the number of online education users in China (Note 17) reached 110 million, accounting for 16.0% of netizens, of which the number of online education users on mobile phones was 53.03 million, accounting for 8.6% of mobile netizens. The country attaches great importance to the education industry and the application and promotion of new technologies such as cloud computing have promoted the rise and development of online education. Traditional education and training institutions, large-scale Internet enterprises, and vertical entrepreneurial enterprises have all launched the layout of online education. At present, online education in China is still in the early stage of development, and it will take a long time to popularize online education.

According to the different educational contents, online education is mainly divided into nine fields: primary and secondary education (also known as K12 education), vocational examination, vocational skills training, language training, studying abroad, interest education, early childhood education, college/graduate education and comprehensive education. In all fields of online education, primary and secondary education users have the highest utilization rate, accounting for 37.7%. This part of the market has the largest number of users and the strongest demand, and has always been favored by the capital market. Followed by vocational skills training and vocational examination, the user utilization rate is above 20%. With the development of social economy, enterprises will have higher and higher requirements for employees, and the markets in these two fields will have very broad development prospects in the future.

The rise of MOOC (Massive Open Online Course) has promoted the development of online education market. In April 2015, the Ministry of Education issued "Opinions on Strengthening the Application and Management of Online Open Courses in Colleges and Universities", which promoted the construction of large-scale online open courses in China to embark on the benign development path of "university subject, government support and social participation". Under the active guidance of the Ministry of Education, China University MOOC, Tsinghua University Xuetang Online, Shanghai Jiaotong University Good University Online, and various types of large-scale online open course platforms developed by many universities and Internet companies have been launched one after another, which has developed top-level higher education courses in China free of charge and promoted the continuous growth of online education users.

5.2 Internet medical care

As of December 2015, the number of Internet medical users in China was 152 million, accounting for 22.1% of netizens. Compared with other network applications, the usage habits of Internet medical care still need to be cultivated. Among them, the utilization rate of internet medical services in pre-diagnosis links is the highest-the total utilization rate of online medical and health information inquiry, online appointment registration and online consultation is 18.4%; In the fields of medical e-commerce and internet health management, the usage rate accounts for 4.6% and 3.9% of netizens respectively; In the O2O medical and health fields such as chronic disease management, scheduled physical examination and health care, the utilization rate is less than 1%.

At present, the internet medical industry chain has basically taken shape, and its development in the middle and back end is more concentrated and rapid, mainly reflected in the internetization of "medical care" and "drugs". In the medical field, "internet plus" has gradually covered the whole medical process-daily management applications have appeared in health management; In the pre-diagnosis link, online consultation platform, online appointment registration and online consultation service appeared; The intermediate link of diagnosis and treatment is gradually realizing remote consultation and online inquiry of diagnosis and treatment results; In the post-diagnosis chronic disease management, there have been online platforms for doctors and patients, applications for chronic disease management, wearable hardware health equipment, and health care O2O services. In the field of drugs, a closed loop of medical services is formed in the aspects of drug consultation, drug purchase and drug use, including online drug information platform, medical e-commerce and drug O2O, doctor-patient platform and online pharmacy service.

After experiencing the rapid development in the first year of Internet medical care in 2014, Internet medical care is still regarded as a market with great potential in 2015, and all families are stepping up the layout of the Internet medical and health field, thus forming a competitive situation in which large Internet enterprises and startups, pharmaceutical industry chain enterprises, real estate insurance and many other enterprises compete with each other. Large-scale Internet companies quickly build a framework of medical health ecology through capital acquisition, while traditional industry chain participants and startups make full use of their own advantages to cut into vertical segments. Although there is no platform to form a coherent and complete closed loop of Internet medical services, some platforms have initially obtained the scale of users and brand value, and began to extend to many links of the industry, trying to build a medical ecosystem.

　5.3 Internet car rental

In the first half of 2015, the number of online taxi booking users was the largest in the online car rental market, accounting for 96.64 million, accounting for 84.8% of the user groups using various car rental service software. There are 21.65 million users who book car online, accounting for 19.0% of the users who use various car-calling service software.

Internet-based booking of taxis improves the quality and efficiency of taxi service, which not only alleviates the difficulty for users to take taxis, but also meets the needs of users for high-quality personalized service. According to CNNIC survey data, 84.4% of online taxi booking users will use taxi calling software when they can’t get a taxi on the roadside. 77.6% users use the internet to book taxis when they are unfamiliar with the surrounding places; 67.2% of users have alleviated the difficulty of taking a taxi in bad weather because of the use of taxi calling software; 65.9% users use taxi calling software when they go to the airport, station or need to reserve a car; There are also 57.1% users who think it is convenient and practical to book a car and rent a car online, and they will use it when they are habitually traveling.

The network booking car service invigorates idle resources and becomes a useful supplement to taxis. Because the number of taxis is strictly controlled, it is difficult to meet people’s growing personalized travel needs, and the special car has made up for the market gap with convenient, refined and quality services, and the user scale has expanded rapidly. Judging from the frequency of users’ use, the frequency of occasional use of special cars is high. Users who occasionally use private cars are the mainstream, accounting for 52.6% of the whole market. From the user’s demand motivation, the special car makes up for the lack of market capacity. The vast majority of users will only use the car service when they can’t get a taxi, accounting for 55.1%; Only 23.3% of users usually use private cars when traveling.

　Notes:

　11. Travel booking: In this report, travel booking is defined as booking air tickets, hotels, train tickets or travel and holiday products online in the last six months.

　12. Social applications: Social applications in this report only include social networking sites, Weibo and vertical social applications. The users of instant messaging tools are large, and they are presented separately as typical applications, which are not included in social applications.

　13. Deep Web and Dark Web refer to the parts of the Internet that cannot be indexed by traditional search engines.

　14. Social applications in this report only include social networking sites, Weibo and vertical social applications. The users of instant messaging tools are large, and they are presented separately as typical applications, which are not included in social applications.

　15. Online current wealth management products refer to Yu ‘ebao wealth management products issued by Internet companies or banks and can only be purchased through Internet channels. These products have the characteristics of high income, low threshold and high liquidity.

　16. Online regular wealth management products refer to wealth management products with regular characteristics purchased through Internet channels, but do not include wealth management products sold on bank websites, closed-end funds and other wealth management products.

　17. Online education refers to an educational form that relies on information technologies such as cloud computing, big data mining and multimedia, and takes the Internet as the carrier for learning and teaching. Compared with traditional education, online education can break through the time and space constraints, lower the educational threshold, provide users with rich learning content and meet people’s different learning needs.

　18、Online car rental refers to the online booking taxi service, which refers to the business activities of building a service platform based on Internet technology, accessing qualified vehicles and drivers, and providing non-cruise booking taxi service by integrating supply and demand information. The main types of online car rental include: online car rental and online car rental.

　　BEIJING, July 1 (Xinhua)-According to a comprehensive report, from July 1, the European Union will officially launch the digital vaccine passport, which will usher in another major measure on the road to coping with the epidemic. After arriving at the airport, passengers can quickly complete the relevant verification by simply turning on their mobile phones and showing their digital vaccine passports in App version.

　　For several months, the EU has been busy promoting this "green passport" in its member countries, hoping to enhance people’s willingness and convenience to travel abroad, especially to restore the tourism industry frustrated by the COVID-19 epidemic and boost economic recovery.

　　Officially opened!

　　You can pass the "quarantine" by swiping your mobile phone.

　　From July 1st, the EU will officially launch the digital vaccine passport. Digital passport with uniform specifications in the European Union, also known as "Digital Green Certificate". The passport can be used if the passenger’s Covid-19 screening result is negative, he has been infected but recovered or has been vaccinated.

　　When scanning the barcode displayed by the App, the frontier quarantine officers can immediately know the name, date of birth, what kind of vaccine to vaccinate and the date of vaccination.

　　At present, the application scope of digital vaccine passport covers 27 member States of the European Union, Iceland, Norway, Switzerland and Liechtenstein.

　　Summer is the traditional tourist season in Europe. After being blocked by the epidemic for nearly two years, many people can’t wait to travel abroad. So far, Germany has issued tens of millions of vaccination certificates, and people can directly scan and convert them into digital vaccine passports that are popular throughout Europe with their mobile phones.

　　The EU said that the current EU digital vaccine passport is valid for 12 months, counting from the date of official launch on July 1, 2021. The EU regards this document as an interim measure to restore freedom of movement in the region.

　　The EU has repeatedly stressed that once the COVID-19 pandemic is over, it will suspend the issuance of this health passport.

　　"Green Card" Promotes Tourism Recovery?

　　But there are still these risks.

　　However, the introduction of digital vaccine passports in the European Union has brought some benefits, but it is also accompanied by risks.

　　Freedom of travel has been suspended for more than a year since the outbreak in Europe. The implementation of digital vaccine passport aims at restoring freedom of travel and promoting and easing freedom of movement.

　　Didier Reynders, member of the European Commission in charge of legal affairs, said that the implementation of digital vaccine passports is good news for citizens of all EU member States, which can ensure people to move freely in a state of "complete health and safety".

　　At the same time, this plan will also strongly support economic sectors such as transportation, which relies on free flow, and help revive the economy.

　　However, at the moment when the epidemic situation in COVID-19 is still not completely over, the use of digital vaccine passports is still accompanied by the risk of virus transmission.

　　At present, there is no conclusive evidence that people who have been vaccinated will not carry the virus and spread it to others.

　　Another controversial point is that from the legal point of view, the concept of digital vaccine passport is also problematic. It violates data privacy and inevitably increases the possibility that personal information will fall into the hands of criminals.

　　However, the EU has previously stated that it and WHO are working with technical experts to develop the digital health certificate to ensure privacy protection and deal with any cybersecurity issues related to citizens’ health data.

　　Check in for three hours?

　　International aviation agencies worry about airport chaos

　　It is expected that the full launch of the digital vaccine passport will attract more people from the EU to travel, but at the same time, it also worries the tourism and aviation industries.

　　A few days ago, the International Airport Association (ACI), the European Aviation Association (A4E), the International Air Transport Association (IATA) and the European Association of Regional Airlines (ERA) pointed out in a letter to EU leaders that the vaccine pass schemes in European countries are complicated and the situation is very worrying.

　　In their joint letter, they wrote, "With the gradual increase of air passenger traffic in the next few weeks, the risk of chaos at European airports is real."

　　One of the signatories, Rafael Schwarczman, Vice President of IATA Europe, said that after the outbreak of COVID-19, the time for checking in at the airport has increased from 1 to 1.5 hours before the outbreak to 3 hours.

　　He said that if countries do not take emergency actions and the passenger volume at the airport returns to the pre-epidemic level, the waiting time at the airport may soar to an unacceptable five to eight hours.

　　According to the letter, the only way to avoid long queues and delays at the airport during the peak summer season is to let the passengers submit their e-passports and entry information forms by remote means before they arrive at the airport.

　　The letter stressed that the work of verifying the vaccine e-passport and other related information must and can only be carried out in the country where the passengers leave, not in their destination country; At the same time, health data should be managed by governments of all countries, and equipment for checking the QR code scanning system should be provided.

After participating in more than a dozen Guangzhou Auto Shows, I suddenly pondered a question this year: Why is the conclusion of the domestic auto show held in Guangzhou every year?

Summarize for several reasons:

On the one hand, Guangzhou’s automobile industry is developed, and Guangzhou’s surrounding area has also formed a complete industrial chain layout. The output value of Guangdong’s automobile industry is among the best in the country. On the other hand, users in the southern China market have super purchasing power, and they can charge sales through the Guangzhou Auto Show and improve their annual sales performance. In addition, the climate in Guangzhou is still warm in November, and the taste is good. Come to the Guangzhou Auto Show at the end of the year, and you can always get a good prize. So after so many years, no other city can shake the position of the Guangzhou Auto Show at the end of the year.

Then under the pressure of development in the automotive industry, the status of car companies at this year’s Guangzhou Auto Show will largely reflect market expectations for next year. In the drizzle, the 2024 Guangzhou Auto Show officially kicked off.

Walk on two legs

I was very worried that the overall atmosphere of the Chengdu Auto Show this year would "infect" the Guangzhou Auto Show, but the hot atmosphere in the exhibition hall quickly dispelled this worry.

Although some brands such as Jaguar Land Rover, Rolls-Royce, Chevrolet and other different user positioning brands were absent from this year’s auto show, new brands such as Xiaomi, Jishi, and Ledao also participated for the first time. Some brands such as Infiniti, Pentium, Dongfeng Fengxing, Baojun, etc. chose to participate again after a year, which reflects the attractiveness of the Guangzhou Auto Show.

In this auto show, from the booth area, you can also see the current situation of car companies. For example, BYD, which has become the "leader" in domestic sales, has occupied an entire exhibition hall to display new cars of many brands in an all-round way; while the booth area of most brands is obviously much smaller.

However, regardless of the size of the booth, this time the car companies are very attentive in the construction of the booth, and the "density" of the vehicles is significantly higher. It is clear that they attach great importance to this Guangzhou Auto Show and want to show the new dynamics and style of the car companies.

Although new energy models are the mainstream of new cars, the newly released fuel vehicles also have many highlights. For joint venture brands, the "upside down" from the previous overlook to the present is not only the adjustment of relevant market strategies, but also the adjustment of mentality after facing the gap.

In fact, affected by the large market environment, it is not only the joint venture car companies that encounter problems. The similar market play of new forces and the similar product functional design of new energy models are also weakening their attractiveness to users.

Judging from the current demand for models in the domestic and international markets, it is too early for new energy to fully replace fuel vehicles. Continue to enhance and strengthen the attractiveness and competitiveness of fuel vehicles, and keep up with the trend of new energy and intelligence through self-research and cooperation. "Walking on two legs" will make car companies more proactive in the market performance next year.

Increased sense of synergy

The day before the opening of the Guangzhou Auto Show, Geely released a blockbuster news to integrate JK and Lynk & Co. Just a few days ago, SAIC announced the integration of Roewe and Feifan. No matter how big the group is, it will face limited resources. So car companies reduce cost consumption through internal integration, and external cooperation speeds up the research and development cycle. At the same time, reduce the horizontal competition of its models, increase the vertical market segmentation and price coverage, and finally achieve the effect of reducing costs and increasing efficiency.

At this Guangzhou auto show, car companies are not just here to spend money, but to make money. The beautiful and gorgeous booths not only leave a good impression on the audience, but also to retain consumers. Many brands "sell" on the first day of the auto show, and the auto show offers high discounts. Even the day before the opening of the auto show, some brands began to train their sales teams, so the atmosphere in the exhibition hall was more enthusiastic than before.

At this year’s auto show, although some brand booths do have their own traffic, the popularity of the booths is not as one-sided with new forces as before. Many joint venture brands are also very popular, and they also introduce industry-leading or unique new technologies and functions.

The purpose of full competition in the auto market has never been to be a monopoly. As long as the model has characteristics and highlights, and the pricing is competitive, it will be attractive. The less concentrated crowd from the auto show booth also reflects the diversity of model choices.

Next year, there will be pressure and opportunities for car companies. Although the market environment may be worse next year, many car companies will face greater pressure in terms of sales and profits, and there will be many difficulties in predicting and unpredicting, but the industry will continue, and in the face of adversity, it is even more necessary to shout loudly and cheer on each other! Guangzhou Auto Show, car companies roared!