分类归档 jsvdflv

　 　 　 　 The domestic soda brands that triggered the nostalgia trend are back in sight again; low-sugar and sugar-free drinks are sought after by consumers; coconut water has become a hit this year; new tea drinks are constantly up the ante market layout… How is this year’s summer beverage market lively! What are the factors driving these out-of-circle and hot? How are the new changes perceived by consumers happening? What direction will the next beverage market competition focus on?

　　The traditional peak season for beverage sales has come to an end since October. Looking back at the summer just passed, the beverage products that cooled down the heat can be said to have "been in the limelight", and the sales volume has also increased rapidly. What is more interesting is that there have been many new trends and new trends in the beverage market in the rapid development. The reporter visited a number of market segments, trying to review the gains and losses of this summer’s beverage market.

　　Nostalgic wind and fire domestic soda

　　Soda is widely favored by consumers as one of the "tools" to relieve the summer heat. Judging from the consumption of soda this year, although Coca-Cola and Pepsi continue to occupy a strong position, domestic soda is also gradually "breaking the circle". According to Meituan data, as of the end of August, the instant retail sales of major domestic soda brands such as Shanhaiguan, Bawangsi, Second Factory soda, Arctic Ocean, Asian soda, Laoshan soda, Tianfu Cola, Zhengguanghe and so on increased by 47% year-on-year.

　　Since the early 1990s, imported soda brands have been "top the chart" in the carbonated beverage market for many years, and still maintain a market share of more than 80%. But since last year, some domestic soda brands have found new ways in the cracks, and the starting point of "fate gear rotation" is the expansion of catering channels.

　　With the vitality of food and beverage consumption this year, the sales of domestic soda have ushered in an upswing period. In restaurants, whether it is eating hot pot or ordering barbecue, a bottle of domestic soda has gradually become the first choice for consumers. Lao Luan, who runs a barbecue shop in Tiexi District, Shenyang City, Liaoning Province, said that the large-packaged glass soda of the Dayao brand is the most popular in the store. At present, the monthly sales volume of several hundred bottles is far higher than that of other traditional brands of soda. Lao Luan believes that affordability is the main reason why large bottles of soda sell well.

　　There are not only big kilns, but also Bingfeng. As a local soda brand in Shaanxi, Bingfeng soda, Liangpi, and Roujiamo form the "Sanqin Package", which has become a must-have product in restaurants and supermarkets in the streets and alleys of the ancient city of Xi’an.

　　In addition to focusing on local market demand, domestic soda is also expanding in the national market. As of the end of August, the sales of Asian soda in Guangzhou increased by 41% year-on-year outside the province; the sales of Laoshan soda from Qingdao increased by 39% year-on-year outside the province; the sales of Hongbaolai soda from the northeast in the Beijing market have been on par with the local market, with a year-on-year growth rate of 131%.

　　The second factory soda from Wuhan held two press conferences during this year’s peak sales season. The first one focused on the local market, and the second one looked at the national market from the Beijing area. The relevant person in charge of the second factory soda told reporters that there is a great demand for domestic soda in the market. The second factory soda achieved sales of more than 20 million yuan in July and more than 30 million yuan in August this year. "Consumers like to add fruit juice, which has both high quality and cost-effective products," the person in charge said.

　　Although domestic soda has begun to "break the circle", it still needs to climb over the hurdle in order to achieve better development. Industry insiders pointed out that compared with imported brands, domestic soda has limited funds, making it difficult to support the continuous promotion of brands and channels. As consumers iteratively update, domestic soda brands still need to seek new breakthroughs in corporate management and product quality.

　　Sugar-free tea is in the limelight

　　Compared with the domestic soda that is still seeking breakthroughs, the sugar-free tea market that has been quiet for many years has ushered in explosive growth due to the trend of "sugar reduction".

　　Before the reporter’s visit, the last bottle of sugar-free Pu’er tea in the freezer was bought by customers. "Customers of all ages can buy sugar-free tea drinks," Mr. Zhang said. "The Pu’er tea flavors have been sold out, and there are still two bottles of jasmine tea flavors left, which can only be replenished tomorrow." Wang Yu, a consumer who keeps sugar-free drinks in his home fridge, summed up the reason for choosing sugar-free drinks as "I am afraid of being fat and want to drink some tasty water".

　　As consumers become increasingly health-conscious and demand for healthy consumption grows rapidly, "sugar reduction" is gradually becoming the consensus in the global food consumer market. Changing consumer attitudes towards sugar intake are affecting the position of sugar-free beverages in the beverage market from the bottom up. In the beverage market, various products are also being designed to switch from high sugar to low sugar and no sugar.

　　According to iiMedia consulting data, from 2015 to 2022, the market size of China’s sugar-free beverage industry will increase year by year, from 2.26 billion yuan to 19.96 billion yuan, and it is expected to reach 61.56 billion yuan in 2025. Especially sugar-free tea products are becoming a new trend in the sugar-free beverage market. Taking Nongfu Spring as an example, its revenue in the first half of 2023 was 20.462 billion yuan and profit was 5.775 billion yuan. Its tea beverage segment revenue reached 5.286 billion yuan, an increase of 59.8% year-on-year.

　　"The sugar-free tea track still has huge room for imagination. At the same time, it also shows from the side that the Chinese beverage market has recovered well and is accelerating its development." The reporter found in the interview that this has become the consensus of many industry insiders.

　　Looking back at the development of sugar-free tea, as early as 2004, the "King of Tea" brand under the unified subsidiary tried to test the sugar-free tea beverage market, and then a number of beverage giants including Coca-Cola, Nongfu Spring, Master Kong and others also entered this field one after another. But at that time, consumers preferred sugar-sweetened tea drinks mixed with sweet and fruity flavors, and the marketing activities of sugar-free tea products were difficult. Today’s popular "Oriental Leaf" has been ridiculed by netizens as "one of the five worst drinks" for a long time.

　　After years of waiting, sugar-free tea has finally ushered in the development of "Dongfeng". The sugar-free tea product itself is in line with the tea drinking habits of domestic consumers, and the characteristics of zero sugar and zero fat make it more acceptable to consumers.

　　In order to keep up with consumer demand, this year, major brands have also entered the sugar-free tea market, including Yuan Qi Sen Lin, Master Kong, Dongpeng, Yili, Panpan and other brands have launched new sugar-free tea series one after another. In addition to those "old acquaintances" in the beverage market, the sugar-free tea market has also attracted many new players. Taking the JD.com platform as an example, you can see that a number of new brands such as Tea, Tea, Rising Sun Forest, Dayido, Linlong Tea Room, and Keyang have entered the market.

　　In the opinion of Qian Junjie, a commodity development expert at Dingdong Maicai, healthy and natural products have become the leading consumer in the beverage market, and this demand is rapidly being transmitted from first-tier cities to second- and third-tier cities. He told reporters that the average annual sales growth rate of sugar-free tea on the Dingdong platform is around 50%, and this data is expected to exceed 100% this year.

　　The new tea drink continues to be "rolled in".

　　Zhao Zhiqiang, from Hebei, has spent a month scouting the market in Tianjin to join a new tea brand that has recently become very popular. Before speaking to reporters, he had just missed a store in a shopping mall in Tianjin. "I went to check the location in the morning, but I didn’t expect to be told to rent it out in the afternoon." Zhao Zhiqiang said that the deposit for joining the brand has now been paid, but the specific store location has to be found by yourself. In the process of looking for a shop, Zhao Zhiqiang found that there are more and more new tea stores now. It is not easy to find a shop with the right location, flow of people and price.

　　According to the "2023 New Tea Drinks Research Report" released by the China Chain Store Association and Meituan, as of August 31, the total number of new tea stores in operation was about 515,000, an increase of more than 36% from the 378,000 at the end of 2020.

　　"Not only top brands, but also waist brands are opening up faster," Wang Hongtao, executive deputy secretary-general of the China Chain Store Association, told reporters. On the one hand, the recovery in consumption has brought an increase in demand, giving investors more confidence to participate in the new tea industry. On the other hand, brand companies have begun to adjust their business models and gradually open up franchise to promote the improvement of brand stores.

　　At the end of last year, HEYTEA, the head brand of new tea drinks, announced the opening of franchise. According to media reports, the number of HEYTEA stores quickly reached 2,000 in the next six months, an increase far exceeding the total number of stores opened in the past few years. Not only HEYTEA, but more and more new tea brands have announced store opening plans during the year, and some brands have directly pointed to the "10,000 Store Plan".

　　In early August, Bawang Chaji, a tea brand founded in the southwest region, announced that it began to enter shopping malls in the urban area of Beijing. According to the information released by the brand, from August 4th to 6th, the store sold a total of 11,230 orders, totaling more than 200,000 cups of milk tea.

　　In addition to competing for the number of stores, tea brands also "roll in" prices. The "2023 Beverage Industry Spring and Summer 1000 + New Product Analysis Report" shows that from March to June this year, Meituan takeaway new product quantity price belt distribution, 13 yuan to 17 yuan accounted for 30%, followed by 17 yuan to 20 yuan accounted for 21%. It can be seen from the data that consumers are more sensitive to price, and cost-effective products will gradually become the mainstream of the market.

　　At the end of August, Nayuki launched the "9.9 yuan drink fresh milk tea" activity, sounding the horn of a new round of price war for new tea drinks. After that, many brands followed suit one after another, and different brands’ products went from a weekly limited 9.9 yuan product, "rolled in" to a daily 9.9 yuan product.

　　From the number of stores to the price of the products, what makes the new tea market so "involution"? According to the big data of Red Food, from 2015 to 2021, the market size of our country’s freshly made tea drinks increased from 42.20 billion yuan to 141.90 billion yuan, and the market size in 2022 was 142.30 billion yuan, an increase of only 0.3% compared with 2021. The slowdown in market size has exacerbated the intensity of "involution" among brands.

　　At the financing level, capital has become relatively cautious about the entry of the tea track. According to the big data of the red meal, a total of 30 financing events were disclosed in the tea category in 2021, and the total amount of financing disclosed exceeded 12.50 billion yuan. In 2022, a total of 26 financing events were disclosed in the tea track, and the total amount of financing disclosed exceeded 4.50 billion yuan.

　　Some industry insiders pointed out that after Nayuki went public in Hong Kong, the "second share of new tea drinks" has attracted much attention. In the past year, a number of new tea brands have been rumored to go public one after another. In the context of slowing down the overall financing of the market and fierce competition, especially in the lower-tier market, it is particularly important to seize this opportunity. In this process, it is even more important to rely on opening stores, reducing prices and other methods to rapidly expand scale and acquire more stock markets.

　　Wang Hongtao also admitted that once a new tea company goes public, it will have a positive impact on improving its own development level and enhancing its ability to resist risks. At the same time, it will also increase trust and influence when expanding its scale.

　　Coconut water and other popular products

　　As one of the fastest-growing segments in the food industry, there are a lot of new categories and flavors in the beverage market this year. This summer’s beverage market has been on fire, and the "coconut wind" blowing from the coffee market is a typical example.

　　In early 2021, Luckin Coffee launched the "raw coconut latte" product, which replaced the milk in the latte coffee with coconut milk, and the unique taste quickly became popular. Since then, "coconut flavor" has become one of the popular flavors in the beverage market. The reporter’s investigation found that this year, there are not only coconut milk with added coconut meat, original coconut water, thick coconut milk suitable for milk tea, but also functional drinks with added coconut water and coconut-flavored fruit and vegetable juice.

　　Among the many "coconut flavor" products, coconut water products can be described as a fire. The "2022 China Beverage Industry Product Report" shows that the frequency of coconut use ranks first among the 40 tea brands sampled, 108 times more than the second-ranked strawberry; in the statistical sample, 92.5% of the brands have new coconut element products. Moreover, the domestic coconut water market has risen from 513 million yuan in 2018 to 780 million yuan in 2022, and it is expected to exceed 1 billion yuan in 2025.

　　In Qian Junjie’s view, the natural properties of coconut water itself not only meet the healthy consumption needs of consumers, but also close to the consumption trend of "no sugar".

　　According to media reports, the price of coconut water on the market varies, and the price of 330ml and 350ml coconut water is between 7 yuan and 15 yuan. Reporters checked the Tmall platform and found that the top 3 coconut water products are all originated in Thailand. Among them, the highest-selling product 12 bottles (350ml) sold for 78.9 yuan, showing that the sales volume has exceeded 400,000 bottles.

　　Food industry analyst Zhu Danpeng said that after nearly five years of market cultivation, the coconut water category has entered a state of booming production and sales, and the consumption scene has entered an all-round diversification cycle. From the perspective of growth space, the entire coconut water category is relatively optimistic, and the coconut water category is worth looking forward to as consumption upgrades.

　　The reporter noticed that, unlike coconut milk and coconut milk, coconut water raw materials are mainly coconut green. Some time ago, the topic of "coconut water prices skyrocketed by 4000%" was hot, and the important reason was that coconut green raw materials were in short supply, and old coconut water, which was originally a leftover material, was also purchased, causing prices to rise.

　　In addition, at present, the overall output of coconut in our country is still unable to meet market demand, coconut water is highly dependent on external sources, and different regions also have an impact on the flavor of coconut water products. How to improve the layout of the coconut water industry chain is crucial to maintaining product quality and stable development of the industry.

　　Packaged drinking water seeks differentiation

　　China Beverage Industry Association data show that the output of packaged drinking water in 2022 is about 93 million tons, accounting for half of the entire beverage market output. Operating income returned to 100 billion yuan, and the rigid demand attribute of packaged drinking water became more and more obvious. In the beverage market, the large volume of packaged drinking water also showed the characteristics of price and scale competition this year.

　　In terms of price, the average price of 550ml bottled water has risen from 1.66 yuan in 2005 to 2.32 yuan in 2020, indicating that the mainstream price band has been in the late stage of switching from 1 yuan to 2 yuan. Looking to the future, 2 yuan water is expected to remain the mainstream price range, "neck and neck" with 3 yuan water.

　　The reporter visited and found that the price competition in the market of purified water and natural water of 1 yuan to 2 yuan is particularly fierce. On the JD.com platform, the same is about 550ml for 24 bottles, the price of Nongfu Spring is 33.9 yuan, Yibao is 34.9 yuan, Wahaha is 33.6 yuan, and Master Kong is priced at 24.9 yuan. Different products can also enjoy different price-break discounts. On the Wumart platform, the price of 12 bottles of the same content of ice dew, pure Yue, pure water music and other products is in the range of 7 yuan to 9 yuan.

　　Some FMCG industry insiders told reporters that at present, 1 yuan water in the market is mainly for distribution products, emphasizing market share and basically pure water. 2 yuan water and 3 yuan water are represented by natural water and mineral water products respectively.

　　According to the "2022 Mineral Water Consumption Trend Annual Report" released by JD.com Supermarket, natural water accounted for the highest proportion in the bottled water category in 2022, followed by mineral water accounting for 34%. It is worth noting that the sales growth rate of mineral water is 43% year-on-year, higher than that of other bottled water categories. Natural mineral water emphasizes that the origin is pollution-free, rich in minerals, trace elements, etc., to meet the rising demand for healthy consumption today, and is quickly becoming a new focus of bottled water competition. The reporter learned that more and more companies are beginning to label the origin of water injection on natural mineral water products to strengthen their own image. For example, "Luofu Mountains", "Changbai Mountain Water Source", "6000-meter Kunlun Mountain", "Tianchang Wetland Reserve" have become the promotional content of the brand.

　　In Zhu Danpeng’s view, enterprises to develop high-end water market, on the one hand, because of the normalization of consumption upgrade, high-end water demand continues to increase. On the other hand, because the competition needs to form differentiation, the development of high-end water market helps to improve brand perception and operating profits.

　　There is also large packaged water that continues to maintain a hot topic this year. It has become an important force for major water companies to expand their market volume and explore new growth curves. Some analysts believe that with the fixed household population and the gradual diversification of drinking water scenarios, large packaged drinking water has more advantages in safety and convenience than turnover bottled water. Sullivan data predicts that the compound annual growth rate of large packaged water in household scenarios will reach 17.5% in the next five years, and the compound annual growth rate in office consumption scenarios will reach 10%. This will help large packaged water to have a stable and strong growth momentum in the future and usher in better development. (China Economic Net reporter, Han Xiao)

　　Since 2015, China’s new energy vehicle production and sales have ranked first in the world for seven consecutive years. In October, China’s new energy vehicle production and sales completed 762,000 and 714,000 vehicles respectively, an increase of 87.6% and 81.7% year-on-year respectively, and the market share reached 28.5%. The production and sales of new energy vehicles and the export volume of automobiles have both reached a record high, continuing to drive the stable growth of China’s automobile production and sales. With the rapid popularization of new energy vehicles, China’s automobile industry has ushered in the focus of the double-cycle bankruptcy and the excellent opportunity of "changing lanes and overtaking". It is necessary to give full play to its advantages, tap the potential of domestic demand and external markets, and then cultivate new advantages for China’s new energy automobile industry to participate in international cooperation and competition under the new situation.

　　At the 2022 China (Tianjin) International Automobile Exhibition, which officially opened on November 10, new energy brands are coming to the exhibition with a new product lineup and cutting-edge technology concepts, allowing visitors to enjoy the latest new energy vehicle development achievements and future development trends at one time.

　　The 2022 China Tianjin International Auto Show showcased a total of 990 exhibition vehicles, of which 260 were new energy vehicles, accounting for nearly one-third of the proportion. Compared with the previous exhibition, the proportion of new energy vehicles on display this year has increased. In recent years, with the country positioning the new energy automobile industry as a national strategic emerging industry and launching a series of supportive policies, combined with the domestic supply chain advantages, China’s new energy automobile industry has led the world in an all-round way. With the increasing emphasis of enterprises on new energy vehicles, many traditional car companies have launched independent new energy brands. In the process of the strong rise of China’s new energy automobile brands, many enterprises have taken active actions and embarked on the "new and upward" path in the level of brand culture and product upgrades.

　　Smart car

　　As a new user-oriented automotive technology innovation company jointly created by SAIC Motor Group, Zhangjiang Hi-Tech and Alibaba Group, Zhiji Automobile brought its first "New World Driving Control Flagship" Zhiji L7 and mass-produced concept car AIRO to the Zhiji Automobile booth in Hall S9, bringing users the peak choice of electric and intelligent new world.

　　With its product strength and subversive experience for users, Zhiji L7 shows the charm of the "treasure model". The only "four-wheel steering + hybrid tire width" in the same class makes the "driving control ceiling" clear at a glance; the "more human-like" intelligent driving experience makes the smart driving strength that shakes the world’s top players indisputable; the 180 + net taste level health cockpit refreshes the "new benchmark for air quality"; the high value of "long in the user’s aesthetic point" makes people fall in love at first sight and unforgettable.

　　In addition to Zhiji L7, the mass-produced concept car AIRO also interprets a new picture of the future of smart electricity for the audience. Zhiji AIRO is the first cross-border car circle created by Heatherwick Studio, a partner of Zhiji Auto Brand. With the vision of creating "the home of future travel life", AIRO makes natural and smooth ripple shapes flow in the user’s aesthetic point in the form of art, revealing that "technology and art coexist and parallel, and are an inevitable choice for creating future life".

　　Ruilan Automobile

　　Ruilan Automobile, which entered the new energy vehicle market with the differentiated advantage of power exchange, landed at the 2022 China Tianjin International Auto Show with a number of blockbuster models, setting off a new trend of power exchange and accelerating its progress to the C-end market as a "power exchange light travel popularizer".

　　The Ruilan 9, which has just been pre-sold worldwide, is a full-size pure electric SUV with a long wheelbase of 2825mm and a reasonable layout of 6/7 seats. It performs perfectly in space, bringing people a more comfortable and exclusive driving experience. It also supports a dual-supplement mode of 60-second non-inductive power change and 30-minute DC fast charging, providing users with more flexible fuel options.

　　Another "pure electric 6-seat MPV" Rui Blue Maple Leaf 80vPRO has a large driving space of 1798L and a maximum luggage volume of 1198L, flexible 6-seat space and 23 storage spaces, making the driving experience comfortable and pleasant.

　　The Rui Blue Maple Leaf 60sPRO sedan, with its fast-back streamlined body, gives the impression of elegance and atmosphere without losing a sense of movement. The interior focuses on an eco-friendly cockpit, using high-quality eco-friendly cockpit materials and ergonomic eco-leather seats, with 17 flexible storage spaces, which not only enhances ride comfort, but also brings a stylish and elegant sensory experience.

　　AITO

　　AITO made a stunning appearance with the Q & A series. The Q & A series was jointly designed by Cyrus Automotive and Huawei to continuously enrich the product matrix and bring a new smart driving experience to more consumers. The Q & A M5 is the first model of the Q & A series. It is positioned as an intelligent luxury electric drive SUV. It adopts the ultimate design to create a luxury aesthetic. The pure electric drive range extension platform gives it the ultimate performance, bringing a long battery life of more than 1100 kilometers in full fuel and a 100-kilometer acceleration of 4.4 seconds.

　　Q Jie M7 is positioned as a smart luxury large electric SUV, focusing on family users, IKEA IKEA. It meets the needs of comfortable travel with humanized technology, adopts a 2 + 2 + 2 three-row six-seat space layout, and the original six-in-one range extender powertrain expands the forward space of the passenger compartment. With 23 storage spaces at 14 places in the whole car, it creates ample space for the whole family. In particular, it is equipped with the industry’s first commercial AITO zero-gravity seat to create a luxurious riding experience.

　　It is worth mentioning that all products of the Wenjie family are equipped with HarmonyOS smart cockpits, which gives the product a smart technology experience. Not only can you enjoy the ultimate smooth, easy and natural interaction experience, but also enjoy rich car and machine applications and convenient cross-device connectivity. It can also make the smart cockpit often new through OTA.

　　Niutron

　　The luxury medium and large-scale city exploration SUV Self-Traveler NV has a pure electric version and an extended range version, with a pure electric + extended range dual powertrain to meet the needs of multiple scenarios. Thanks to the GEMINI twin power module system developed by Mars Stone Technology, the Self-Traveler NV is fully compatible with both pure electric and extended range drive modes. The new car is equipped with an iAWD dual-motor intelligent four-wheel drive system as standard, equipped with a high-efficiency permanent magnet synchronous motor. The three-electric system integration and motor power density ratio lead the same level. The acceleration time of 0-100km/h for all models can reach 5.9s.

　　The self-traveler NV extended range version of WLTC has a comprehensive cruising range of 939km (CLTC comprehensive cruising range exceeds 1257km) to meet the needs of users for long-distance intercity travel; at the same time, the extended range version of the model has a pure electric cruising range of 150km (WLTC condition), which is convenient and efficient for daily commuting in the city. The self-traveler NV pure electric long-range version of CLTC has a cruising range of 560km, and at the same time provides a pure electric standard cruising version with a cruising range of 440km in CLTC condition to meet different user requests. In terms of intelligent driving, the self-traveler NV is standard with 24 AAD high-order auxiliary driving system functions such as AEB (automatic emergency braking), ACC (full-speed domain adaptive cruise), BSD (blind spot monitoring), and LCA (lever lane change), which have a high degree of safety and stability.

　　Landmap

　　Lantu brought its "performance-level intelligent electric SUV" Lantu FREE family models and "electric luxury flagship MPV" Lantu Dreamer series models to the auto show. Among them, Lantu FREE, Lantu FREE ultra-long battery life pure electric version and Lantu Dreamer models all made their debut at the Tianjin Auto Show.

　　Lantu FREE Standard Edition is labeled "Perfect Balance, Value Benchmark", perfectly balancing performance and intelligence, super power brings 4.5 seconds of acceleration experience, with high-quality driving control, high-quality comfort, and high-quality safety, fully meeting the daily needs of users in different scenarios. Lantu FREE DNA shows more pioneering design and powerful performance. It inherits the performance gene of Lantu FREE, adding multiple aerodynamic designs, zero hundred acceleration to 4.3 seconds, and is currently one of the most powerful SUVs in China.

　　At this year’s Tianjin International Auto Show, Lantu Auto also unveiled the Lantu Dreamer seven-seat version and the private customized version (four-seat) model simultaneously. Lantu Dreamer was born from ESSA’s native intelligent electric architecture. Its zero-hundred acceleration takes only 5.8 seconds at the fastest, and the longest battery life is 750km, bringing 0 anxiety travel experience. The Dreamer private customized version is based on Lantu’s official personalized customization ecology. It is the only official customized electric MPV with rear-mounted customization. It has 3 exclusive color schemes for the interior, which can realize more personalized and exclusive customization needs for users.

　　Nezha car

　　Based on the first landing model created by Shanhai platform, Nezha S was officially launched for pre-sale on July 31. Resonant with the ever-changing user requests, Nezha S shows the exclusive style of "Sports Smart Enjoy Coupe" with high intelligence and high performance hard power, and brings a new driving experience to the majority of users with the core values of sports, technology and youth.

　　Nezha S is equipped with industry-leading hardware, luxury and comfortable configuration and leading intelligent level. It also comes standard with the NETA PILOT 3.0 intelligent driving assistance system developed by Nezha Automobile, so that the intelligent experience can benefit every user. In addition, Nezha S also has the body size of B + class car, the rare Hozen-EPT 4.0 thermal management system and high-performance heat pump system of the same class, the rare chassis texture within 300,000 yuan, the ultra-low 0.216Cd wind resistance coefficient of the same class, the rare large central control screen within 300,000 yuan, and the sky sound effect brought by the 720 ° Nezha custom surround sound. It has become the "best coupe within 1 million yuan".

　　Hechuang Automobile

　　As the title partner of the EDG Hechuang Automobile Team, Hechuang Automobile has fully integrated the advantageous resources of the stock, joined hands with a number of leading cutting-edge technology enterprises, and injected elements such as e-sports and Guochao, aiming to make new energy smart vehicles the best entry point for linking multiple scenarios and intelligent ecosystems.

　　Hechuang A06 is the first model based on Hechuang’s self-developed H-GEA global pure electric architecture. It is equipped with a fully upgraded H-VIP 2.0 intelligent driving interconnection system, truly realizing the beautiful vision of "technology serves people". It adopts Hechuang’s new vector aesthetic design language, has a trendy and dynamic appearance and 0.217Cd ultra-low wind resistance; the whole system is equipped with Qualcomm 8155 chip, equipped with a new self-developed car system HI-OS, to achieve a 3-second fast boot experience.

　　Hechuang Z03 is a trend smart driving pure electric SUV co-created by Hechuang, EDG and users. It takes "combat aesthetics" as the design concept and shows the future attitude. The car is equipped with an H-VIP intelligent language control system, which can voice-control the vehicle in a simple sentence. At the same time, it develops cutting-edge technology of automatic valet parking to respond to the needs of users’ full-scene intelligent travel. As a car brand that is deeply co-created with users, Hechuang has teamed up with world-class e-sports team EDG and Dingliu Guoman "Lingcage" to bring "blood" from the inside to the end, bringing an immersive car feast that integrates future, technology and cross-dimensional for Generation Z users.

　　NIO NIO

　　NIO brought all the main models (ES8/ET7/ES7/ES6/EC6) and this year’s much-anticipated NIO ET5 to the scene. Rich colors and model combinations, especially the ET5’s annual color (Mirror Air Powder/Cloud Early Yellow), satisfied the audience’s curiosity and expectation for all NIO models.

　　"I’ve heard of it, I’ve never seen it" at the NIO exchange station airborne car exhibition site. The original closed bottom structure of the exchange station has been transparently treated, and the power exchange process has been demonstrated in real time at multiple times on site, allowing friends to feel the real energy replenishment speed of "full power start, only one song time". In addition, the on-site display area of super-charging piles, fast-charging piles and home-charging piles 2.0 is also set up to learn about the complete energy replenishment experience of NIO cars that can be charged, exchanged and upgraded.

　　At the same time, the NIO Center has also moved into the car show site. Visitors can experience NIO vehicles, replenish energy, explore the NIOLife Surprise Mall, or go to the NIO Café to taste a variety of NIO special drinks. The car owner exhibition area can also see the artworks of NIO car owners, or take children on a journey of exploration and creation at Joy Camp.

　　In addition, NIO has also prepared 3 special live broadcasts of the auto show. Partner car owners and volunteers – NIO pre-sales and after-sales system employees, take everyone to the exhibition without leaving home "cloud"! Explore the best car purchase policy, surprise interactive gifts, hard core vehicle knowledge, city general manager connection and other exciting content throughout the year.

　　Zero car

　　On September 28, 2022, Zero Run Auto held an immersive press conference of "Zero Run C01 Advanced Life C" online. Under the witness of thousands of Leaper, Zero Run C01, the latest flagship model of Zero Run Auto, was officially launched, opening a new journey of multi-scene intelligent luxury electric cars.

　　The five versions of Zero Run C01 only have the difference between battery capacity and single and double motors, and all the other 80 intelligent luxury configurations are fully loaded. The whole system comes standard with 28 high-precision sensing hardware and 23 intelligent driving auxiliary features, which fully cover the appearance and interior, intelligent interconnection, entertainment audio and video, safety protection and humanized configuration. It will be equipped with standard equipment to easily enjoy the car ownership experience of "entry is high equipment".

　　The Zero Run C01 is equipped with a large-capacity power battery, and the CLTC comprehensive operating conditions have a cruising range of up to 717km, which is enough to meet the needs of multi-scene and long-distance travel. It can be called an artifact for users and their families to travel. With the self-developed OurHours AI BMS intelligent battery management system, the power battery can be controlled throughout its life cycle, making every trip more secure.

　　As the brand’s flagship model, Zero Run C01 showcases the latest achievements of Zero Run’s global self-research, which will greatly meet the current user’s multi-scenario car needs. Its leading 5 C-bit hard power will also completely change the market landscape of medium and large sedans, redefining the new value of medium and large sedans.

　　Geometric car

　　Based on the pursuit of personalized in-vehicle intelligent experience by new users, Geometry Auto has launched two models, Geometry G6/M6. The new car is equipped with a super-electric intelligent cockpit developed based on HarmonyOS, which once again raises the upper limit of user intelligent experience, and detonates users’ demand for diverse and scene-based travel with "true intelligence" and "true safety".

　　Geometry G6/M6 builds a high-value intelligent cockpit environment for users, realizing a seamless switch between driving and life and a seamless connection of intelligent experience. At the same time, Geometry G6/M6 has a "3-second boot" experience, and 8G + 128G "hard core" configuration ensures that the car-machine app is synchronized with the driver’s behavior, and the running speed is "second" to the same level.

　　Geometry G6/M6 brings the L2-level intelligent driver assistance system to the only standard of the same level, and rich application scenarios make novice drivers no longer afraid to go on the road. At the same time, the standard super-electric intelligent cockpit of Geometry G6 and Geometry M6 can not only bring users a smoother, more convenient and richer super-electric intelligent cockpit, but also bring the upgrade of entertainment methods and user experience, so that the car changes from a simple means of transportation to a life partner, and the vehicle realizes the expansion from a simple driving space to an entertainment space, a social space, and a leisure space, becoming the core carrier of the "third living space".

　　Avita

　　Avita Technology brings its first product, Avita 11, with its good-looking, easy-to-drive and really smart product charm, to offer fans and consumers in Tianjin and even North China a new travel feast brought by the world’s first "emotional intelligent electric coupe SUV".

　　As the first product born in the "new generation of intelligent electric vehicle technology platform – CHN", Avita 11 empowers the three giants of Changan Automobile, Huawei and Ningde Times in their respective fields, integrates the three characteristics of "new architecture, strong computing and high-voltage charging", and leads the new track of intelligent electric vehicles (SEV) with strong product strength of value ceiling, comprehensive performance ceiling and intelligent ceiling.

　　In-depth cooperation with Huawei, Avita 11 has become the first model in the world to come standard with HI Huawei’s full-stack smart car solution. Equipped with 34 smart driving sensors including 3 lidars, and using a high-performance intelligent driving computing platform, it brings consumers AVATRANS intelligent piloting system including high-speed NCA smart driving navigation assistance, urban NCA smart driving navigation assistance (through OTA open user subscription), APA automatic parking assistance, RPA remote control parking and other functions, achieving full scene coverage in high-speed sections, urban sections and parking links.

　　Voyage car

　　The high-end new energy luxury brand Yuanhang Automobile of Dayun Group was officially unveiled.

　　Yuanhang Y6 is positioned as a D-class super luxury sedan, which is luxurious and intelligent, and adopts a driver-centered design concept. The 17.38-inch oversized central control screen is located in front of the driver and extends above the center console. It is full of technology and integrates all operation functions in the car. The number of physical buttons is extremely small, simple and generous.

　　The Yuanhang Y7 is positioned as a D-class sports limousine, which is full of extraordinary charm in an instant. The sculptural side lines, depicting the charming waist line and light posture, are unforgettable. The interior layout of the Yuanhang Y7 is extremely sporty, showing a sense of simplicity and openness. Precision sports car-grade ergonomic design, tailor-made for the enduring driving experience of Fengchi Electric Engine.

　　The Yuanhang H9 is positioned as a large sports luxury SUV. The novel design of spoiler front skirts and side panels makes the Yuanhang H9 not only sporty, but also unique. The car is equipped with 256-color variable ambient lights and 20-level brightness adjustment, which can intelligently change according to the driving mode, breathing mode, flowing water welcome mode and music rhythm mode, so that the car presents a completely different atmosphere tone, creating an excellent driving experience that coexists with passion and comfort, impact and calmness.

　　HiPhi

　　Hi-Hop unveiled its dual flagship models, the evolvable supercar SUV HiPhi X and the digital life GT HiPhi Z.

　　The HiPhi X is based on the three breakthrough concepts of "scene-defined design, software-defined car, and co-creation of defined value". It is the world’s first mass-produced open electronic and electrical architecture H-SOA super electronic and electrical architecture for vehicle applications, becoming an evolvable supercar SUV. The extreme handling and supercar-level dynamic performance demonstrate the personality of HiPhi X. The vehicle is equipped with a dual-motor high-efficiency powertrain. Thanks to the blessing of dual 220kW motors, HiPhi X has a 100-kilometer acceleration time of 3.9 seconds. The world’s first evolvable high-performance active forward-looking dynamic chassis can monitor and analyze the current road conditions and user driving habits in real time, and make precise control of the vehicle.

　　The HiPhi Z, the second flagship digital life GT of Gahe Automobile, continues Gahe’s long-standing TECHLUXE ? technology luxury DNA. As a technology luxury smart coupe, the HiPhi Z is a future car dedicated to contemporary "young" creators. Electronic age control gives the HiPhi Z excellent performance. The HiPhi Z is equipped with front and rear high-performance dual motors, with a single motor power of up to 247kW and a torque of 410Nm, achieving a 100-kilometer acceleration time of 3.8 seconds. Its 120-degree CTP battery pack is industry-leading in power and energy density, and can provide a maximum CLTC range of 705km.

　　concentration

　　Jidu ROBO-01 Lunar Exploration Limited Edition has completed Jidu’s debut at the auto show. As a joint model of the lunar exploration project launched by Jidu and China Lunar Exploration, in order to fit the theme of lunar exploration, Jidu has used star porcelain white as the exclusive body color of the ROBO-01 Lunar Exploration Limited Edition "Moonlight Skin", and it is embellished with the exclusive gold spray paint of the lunar exploration spacecraft. With the silk screen printing of the "LUNAR EDITION" icon and the multi-layer varnish process, it has greatly enhanced the uniqueness and product value of the limited edition. The addition of the "China Lunar Exploration" LOGO logo and the 21-inch aerodynamic wheel hub lunar exploration elements allows the joint elements to be presented panoramic, showing their individuality in the chic.

　　In the field of intelligent driving that Jidu owners are most concerned about, with the help of Jidu’s leading Point-to-Point Pilot Assistance PPA (Point to Point Autopilot) function, ROBO-01 Lunar Exploration Limited Edition will have high-level intelligent driving capabilities of high-speed, city, and parking "three domains". Under the condition of ensuring user safety, high-level intelligent driving for complex road conditions in urban areas will be realized, as well as driving experience with full scene coverage in high-speed sections, urban sections, and parking links. At present, Jidu has launched high-level intelligent driving scenario diversification in Beijing and Shanghai, and will ensure that the official version of PPA will gradually cover core cities across the country with the industry’s leading efficient R & D rhythm.

　　Li Auto

　　The Ideal L8 was officially launched on September 30, and is available in two models: the L8 Pro and the L8 Max. The Ideal L8 is available in four standard colors of metallic paint: gold, silver, gray, and black, as well as three special edition car paints: purple special edition pearl paint, green special edition pearl paint, and blue special edition cold light paint. This year’s auto show Li Auto brought a color special edition pearl paint.

　　The ideal L8 Max comes standard with the ideal AD Max intelligent driving assistance system. The dual NVIDIA Orin-X computing power chips equipped with the ideal AD Max intelligent driving assistance system have a total computing power of 508TOPS, making the intelligent driving system operate more stably. It can efficiently process the fusion signals of high definition cameras, lidar, millimeter wave radar and ultrasonic sensors in real time. In the future, this system will realize the intelligent driving assistance function of the whole scene.

　　The ideal L8 is equipped with a four-wheel drive system composed of a 1.5T four-cylinder range extender and front and rear dual motors, with a combined maximum power of 330kW, a peak torque of 620N · m, and a 100-kilometer acceleration time of 5.5 seconds. The battery pack has a capacity of 42.8kWh, and the CLTC pure electric battery life is 210km. The CLTC battery life can reach 1315km under full oil and full power conditions.

　　Xiaopeng

　　Xiaopeng G9 is positioned as a medium and large pure electric SUV model. It is based on the X-EEA 3.0 electronic and electrical architecture and is the first mass-produced 800V SiC ultra-fast charging platform product in China. In the future, it will achieve a 5-minute battery life of over 200 kilometers. At the same time, the new car is also the flagship model of the current Xiaopeng brand and will be equipped with a variety of intelligent configurations.

　　The central control part of the Xpeng G9 is equipped with the industry’s first mass-produced human-machine interaction system based on 3D UI. It adopts dual 14.96-inch high definition smart conjoined screens equipped with Qualcomm Snapdragon 8155 chips, and the new car will also be equipped with Xmart OS 4.0 UI operating system. For intelligent driving, it will be equipped with dual NVIDIA DRIVE Orin intelligent driver assistance chips, with a computing power of 508 TOPS to power the XPILOT 4.0 system. In the power part, the Xiaopeng G9 is equipped with XPower 3.0 power system, which will provide two-wheel drive single motor and four-wheel drive dual motor options. The maximum power of the single motor is 230kW (312 horsepower), and the maximum power of the dual motor is 175kW (238 horsepower)/230kW (312 horsepower), and it is matched with a ternary lithium battery, with a range of more than 700 kilometers. It is reported that the Xiaopeng G9 has two battery life versions, of which the single motor version has a range of 702 kilometers, and the dual motor version is 650 kilometers. Both battery life versions will be equipped with a 98kWh ternary lithium battery pack.

　　ARCFOX Extreme Fox

　　As a high-end luxury new energy vehicle brand in China, JIHU Auto unveiled a number of its blockbuster models with the core concept of "JIHU Technology +". The scene-based product experience and diverse user interaction forms made JIHU Auto one of the most popular brands at this auto show.

　　The new HI version of Extreme Fox α coefficient S brings intelligent driving to a new height. It is the world’s first production car to support high-level intelligent driving on urban roads. The new car has 34 high-sensing hardware, forming a set of 360-degree full coverage ultra-high fusion perception system, which truly restores the 3D physical world and accurately recognizes obstacles; MDC810 intelligent driving computing platform supports 400 TOPS super computing power, which can easily handle the test of complex road conditions with super brain.

　　Extreme Fox α coefficient T, α coefficient S standard battery life version is also an important driving force to achieve increment. Through these two new cars, Extreme Fox has greatly reduced the entry threshold of "high-end new energy vehicles", but also stirred the market of 200,000 + yuan pure electric vehicles. By passing down the purchase potential energy, it has brought more surging market vitality and given consumers more quality and price choices. Most importantly, the quality of the new car has not been reduced at all. While ensuring the core safety and core configuration, the performance of the new car’s three electricity has been greatly upgraded, which has greatly enhanced the overall market competitiveness.

　　AION

　　GAC AEP has officially released its new generation of high-end pure electric exclusive platform – APE 3.0. The platform inherits the three advantages of long battery life, large space and high safety of the previous generation, and starts a new "track" with the release of high-end product Hyper Haobo. In addition, the new AEP 3.0 platform draws on the supercar low center of gravity and lightweight body structure, so it realizes track-level rear-drive driving control, which means that it uses a rear-drive layout with higher control limits and supports the expansion of four-wheel drive systems.

　　Through the unique AICS intelligent chassis system, Aian can adjust the wheel output torque, braking force and suspension rigidity according to a series of parameters such as wheel speed, angle, throttle, yaw angular speed, etc., to achieve multi-system dynamic matching control, and finally make the turning radius as low as 5.3 meters. Note that this is still done in a wheelbase of nearly three meters. The steering accuracy and sensitivity have also been improved by 30%, the cornering roll has been reduced by 40%, and the braking distance of 100 kilometers is less than 35 meters.

　　The new generation of high-end pure electric exclusive platform APE 3.0 has the world’s fastest supercar electric drive technology, using X-PIN flat wire technology and intelligent multi-mode shift technology, which can achieve a zero-hundred acceleration of 4.9s under single motor drive. If it is a dual motor drive, it can achieve a zero-hundred acceleration time of 1.9s, with a top speed of up to 300km/h.

　　Feifan

　　Feifan Automobile made a wonderful appearance with the full sincerity of Feifan R7, an extremely intelligent high-end pure electric SUV. As the first flagship model of Feifan Automobile, Feifan R7 fully demonstrates the strength of the "Screenmaster" in the intelligent cabin industry and the "Roll King" in the intelligent driving industry with the strength of hard-core products such as the RISING MAX 3 + 1 giant screen, the RISING OS intelligent cabin interaction system, and the RISING PILOT fully integrated high-end intelligent driving system.

　　The RISING MAX 3 + 1 giant screen of Feifan R7 is composed of a 43-inch wide-width true-color triple screen with the largest size of a Chinese brand production model and the world’s first mass-produced Huawei visual enhanced AR-HUD head-up system, which is known as the "screen master" in the smart cabin industry. Not only is the size stunning, but also has powerful functions. The RISING MAX 3 + 1 giant screen supports four-screen linkage, which can easily realize the seamless flow of information between the main and auxiliary pilots, creating an immersive and scene-based smart cockpit experience for users. Feifan R7 is also equipped with the RISING OS smart cabin interaction system. It is equipped with the Qualcomm Snapdragon 8155 car-grade flagship chip, which has the highest single-chip computing power in the industry and the strongest brain in the rim, and refreshes the new standard of smart car interaction smart cabin. In terms of interface design, the RISING OS smart cabin interaction system adopts the Kepler style UI design aesthetic, continuing the design concept of Feifan car "not complicated, that is, extraordinary". In the truly elegant and rational design, it integrates more natural landform elements of the planet to show the romance of technology.

　　Euler

　　Euler Lightning Cat real car officially unveiled, its positioning as a medium-sized pure electric car, the shape is very retro at the same time, but also through some details highlight the sense of technology, in addition to the body also presents a dynamic back shape, the overall visual effect is very distinctive.

　　Lightning Cat offers a unique 10.25-inch three-barrel combination sports instrument, as well as a 12.3-inch high definition center control screen, using the Qualcomm Snapdragon 8155 smart cockpit chip. In addition, its central saddle part is equipped with multiple physical buttons and knobs, and adopts a three-spoke multi-function steering wheel. Some models also provide W-HUD head-up display function. In terms of intelligent driving functions, Lightning Cat’s high-end models are equipped with ORA-PILOT 3.0 intelligent driver assistance system, which can realize L2 + level autonomous driving.

　　Lightning Cat has launched single-motor and dual-motor versions this time. The single-motor version has a maximum power of 150kW (204 horsepower) and a peak torque of 340 Nm. The dual-motor performance version has a combined power of 300kW (408 horsepower) and a combined peak torque of 680Nm. In terms of battery life, the CLTC of the deluxe version and the premium version has a battery life of 555 kilometers, the CLTC of the long-range version is 705 kilometers, and the CLTC of the four-wheel drive high-performance version has a battery life of 600 kilometers.

On March 18, Deep Blue Automobile, a subsidiary of Changan Automobile, officially released the G318, Changan Automobile’s first technology new hardcore SUV. This new car, which pays tribute to the 318 highway into Tibet, has been endowed with many technical capabilities by Changan Automobile and Deep Blue Automobile, including air suspension, four-wheel drive technology, and high-efficiency range extender.

Although there is no mention of "hardcore off-road", the technology and product design of the deep blue car G318 are close to this style. In the new energy hardcore off-road market, there are already brands such as BYD Equation Leopard, Dongfeng Warrior, and Great Wall Tank. Does the G318 enter the market at this time have enough opportunities and what challenges will it face in development?

Deep Blue Deng Chenghao said that the monthly sales target 10,000 vehicles, and the delivery will start in June

In Changan Automobile’s product system, there are sedans, SUVs, and pickup trucks, but there has been no off-road model. The debut of G318 may be an action by Changan Automobile to make up for its shortcomings.

Dark Blue G318 Picture/Enterprise Official Website

It is understood that although the G318 does not call itself "hard off-road", it applies a number of "hard off-road" technologies, including central stepless differential lock, magnetic mechanical differential lock, dual motor OurHours four-wheel drive, air suspension, R-ESP steering system, 316 kW maximum power, etc. The vehicle also applies in-situ U-turn, off-road creep, ET all-terrain system and other functions.

In terms of configuration, the Deep Blue G318 has no material. While being hard-core, this car also adds "economical" elements. The G318 still chooses range extension technology, and the feed fuel consumption is 7.4 liters per 100 kilometers under WLTC conditions. The team at Deep Blue is trying to balance fuel economy with off-road hardness.

The once popular Tank 300 was originally in the form of a pure fuel vehicle, but due to the fuel consumption of the vehicle at 100 kilometers and 20 liters, many users complained bitterly and finally gave up their love. But with the passage of time and technological progress, Tank, Equation Leopard, Warrior and other brands have launched new energy models.

Regarding the prospect and planning of G318, Deng Chenghao, general manager of Deep Blue Automobile, said: The target sales volume in the first month is 10,000 units, and the product delivery is planned to start in June.

The new energy hardcore off-road market is blooming, and the final results still need to be tested by the market

The price of the dark blue G318 has not been announced yet, but the market forecasts that its price level is in the price range of 250,000-300,000. If the final price is below 300,000 yuan, then the G318 will compete with BYD Equation Leopard 5 and Tank 400 New Energy. Both products are priced at around 300,000 yuan, starting at 289,800 yuan and 279,800 yuan respectively.

From the sales data, the cumulative sales of Leopard 5 in 4 months are about 13,000, and the cumulative sales of Tank 400 new energy in 5 months are about 17,000.

According to Zhiyan Consulting data, the size of the hardcore off-road market reached 140 billion yuan in 2019. As the epidemic enters a new stage of prevention and control, people’s travel needs and off-road needs will gradually pick up or even upgrade. Northeast Securities data shows that in 2023, China’s hardcore off-road vehicles sold a total of 224,000, an increase of 2.1% year-on-year.

The current market is still growing, but how much of the pie will the G318 get?

Zhang Xiang, a visiting professor at the Yellow River University of Science and Technology, said that the connotation and essence of off-road vehicles are changing. The off-road vehicles purchased by young people may not often run to bad roads to play off-road. They are more attracted to the unique hard-nosed design of new energy off-road vehicles.

In addition, when used in the wild, new energy off-road vehicles can also provide consumers with abundant external power.

"In the past, hard-core off-road was the world of foreign brands, such as Land Cruiser, Tule, Land Rover, Wrangler and other models were the main force. Some good quality used cars cost 400,000 yuan at every turn. With the innovation of domestic brands, the price of new energy hard-core off-road vehicles has gradually decreased, which also allows people to enjoy this kind of life at a lower cost." Zhang Xiang believes that the market where the G318 is currently located is not a red sea competition, and there are still many opportunities. While it has a large space, strong technical force and range extension technology, it can apply for a green card and be exempted from purchase tax, which are all advantages.

But whether the car can be accepted by consumers if it is priced higher remains a challenge. "With the increase in vehicle prices, consumers’ demand for the value brought by the brand is also gradually increasing. Whether the dark blue car can meet this demand of users still needs to be more observed," Zhang Xiang said.

Bai Haotian, Shell Financial Reporter of Beijing News

Editor, Chao Xu

Proofreading, Chen Diyan

A few days ago, the Ministry of Industry and Information Technology released the 359th batch of Announcement on Road Motor Vehicle Manufacturers and Products, among which there are many popular new cars to be released or listed. Here’s a look at some new energy vehicles worthy of attention.

Gaohe HiPhi Z

As the second mass-produced model of Gaohe, Gaohe HiPhi Z is positioned as a pure electric medium and large GT with a price range of 600,000-800,000 yuan. At present, it has been blindly ordered and has been exhibited for the public in the country.

In terms of appearance, Gaohe HiPhi Z continues its avant-garde and sci-fi design concept, which is officially defined as "Digital Life GT". The front hatch cover has obvious aerodynamic design. The front face daytime running light is very impactful. The star ring light curtain ISD system is installed at the front, side and rear of the car, and the active air intake grille is located under the front bumper. In the front roof position, it is a laser radar in the form of watchtower arrangement. The new car is equipped with frameless split doors with induction automatic opening function, as well as 22-inch wheels covered with rubber, and semi-closed wheel hub covers are optional. In terms of body size, the length, width and height are 5036/2018/1439mm and the wheelbase is 3150 mm.

At the rear of the car, the HiPhi Z also adopts a multi-element stacked design, equipped with split taillights, and ISD light curtain is under the taillights. In addition, the new car is equipped with a fixed tail and an active tail.

In the catalogue of the Ministry of Industry and Information Technology, the dynamic parameters of Gaohe HiPhi Z were first exposed. The new car is equipped with dual permanent magnet synchronous motors with peak power of 247kW. As for the power battery, the new car is equipped with a 120kWh ternary lithium battery pack provided by Contemporary Amperex Technology Co., Limited, and the CLTC cruising range is 705km.

It’s hard to say whether Gaohe HiPhi Z is the best car under 1 million, but it should be the most sci-fi avant-garde car under 1 million. On the premise that the appearance is unique enough, HiPhi Z can also give you a lot of configurations that are currently used, and even advanced driver assistance hardware. Friends who are interested in this car may wish to pay attention to the exhibition site and take a look at this high-tech HiPhi Z online.

Tengshi D9

Tengshi D9 will be listed soon, and this time I saw it in the catalogue of the Ministry of Industry and Information Technology. Tengshi D9 has launched seven models of DM-i super hybrid version, pure electric version and founding version. Among them, the pre-sale price range of DM-i super hybrid version is 335-445 thousand yuan, and the comprehensive battery life of NEDC can reach 1040km；; The pre-sale range of pure electric version is 390,000-460,000 yuan respectively, and the pure electric battery life of CLTC exceeds 600km；; The pre-sale price of the founding edition is 660,000 yuan, with a limited edition of 99 units.

The appearance of the new car is believed to be very familiar to everyone. The front face adopts a brand-new design language π-Motion, which will be equipped with DM-i super hybrid technology and E platform 3.0 technology. The dimensions, length, width and height of the vehicle are 5250/1960/1920mm, respectively, and the wheelbase is 3110mm.

Tengshi D9 rear design is square to ensure a good longitudinal space in the car. In addition, the rear of the new car adopts a relatively simple design language and is equipped with a penetrating taillight. The new car adopts a 7-seat layout of front 2/ middle 2/ rear 3. The third row of seats can move back and forth and can be laid down, but when the third row of seats is laid down, it will form a larger step with the tailbox platform.

In terms of power, the maximum power of Tengshi D9 single-motor version motor is 170kW, the maximum power of double-motor version front motor is 170kW, and the maximum power of rear motor is 45kW. The DM-i model is equipped with a 1.5T turbocharged engine dedicated for Xiaoyun-Plug-in. The pure electric battery life of the two-wheel drive model is 190km, the battery life of NEDC is 1040km, and the fuel consumption of feed is 6.2L/100km；. The four-wheel drive model has a pure battery life of 180km, a NEDC working life of 970km and a fuel consumption of 6.7L/100km.

Tengshi D9, as the first masterpiece after Tengshi brand returned to BYD’s embrace, shoulders the task of revitalizing Tengshi brand. At present, it seems that the trend is improving. As of mid-June, Tengshi D9 has received 20,000+orders. However, this year, the new energy MPV broke out in a concentrated way. Whether Tengshi D9 can occupy a place in this market segment of MPV remains to be known until the new car is officially listed.

Zhiji LS7

Zhiji LS7, the second model of Zhiji Automobile, has also been listed in the catalogue of the Ministry of Industry and Information Technology. The new car is positioned as a 5-seat pure electric SUV with optional dual lidar. According to official sources, Zhiji LS7 will be pre-sold and officially listed in the second half of this year.

The front contour of Zhiji LS7 inherits the design of Zhiji L7, showing a low dive posture, and the headlight shape of the new car has been adjusted. Zhiji LS7 supports the optional installation of laser radar, which is a watchtower layout, but the laser radar is arranged on both sides with optional cameras in the middle. The new car offers three styles of wheel hub options. The fender camera, charging door and exterior rearview mirror are all available in black, and 22-inch wheels (originally 20 inches) can be selected. In terms of body size, the new car has a length of 5049mm, a width of 2002mm and a height of 1731/1763/1773mm (different heights after optional lidar/camera) and a wheelbase of 3060 mm..

The new car is a coupe-shaped SUV with an inclined rear glass and a camera hidden in the middle of the fixed tail at the top. The iconic penetrating taillights on Zhiji L7 are also preserved in new cars, and the decorative plates of the rear bumper provide two different styles.

In terms of power, the rear drive single motor version is equipped with a permanent magnet synchronous motor with a maximum power of 250kW; The dual-motor version is equipped with dual permanent magnet synchronous motors with front 175kW/ rear 250kW. The power battery of the new car is a ternary lithium battery provided by SAIC. At present, the information about the power battery capacity and cruising range of the new car has not been officially announced.

Zhiji L7 has not been officially listed, and the second car Zhiji LS7 has appeared in the catalogue of the Ministry of Industry and Information Technology. According to the vehicle information in the Ministry of Industry and Information Technology, Zhiji LS7 has added dual laser radars to enhance the perception ability of the new car in driving assistance, and it also supports optional equipment, which is considered to make up for the shortcomings of Zhiji L7 driving assistance hardware.

Aian AION Y PLUS

In the catalogue of the Ministry of Industry and Information Technology, the figure of AION Y PLUS was also found, and it is estimated that it will be launched as an extended version of AION Y model.

Compared with AION Y, the appearance of the new car has been adjusted, the closed grille area of the front face is larger, and the sense of visual integration has been enhanced. In addition, the taillight of the new car has been changed to a penetrating design instead of the original split taillight, and the rear bumper style has also changed, with a smoother shape and a chrome decoration. In terms of body size, the length, width and height are 4535/1870/1650mm and the wheelbase is 2750 mm. The length of the new car is longer than that of AION Y’s 4410mm, but the wheelbase of the two cars is the same.

In terms of optional accessories, it can be found that the new car provides the appearance options of AION Y, as well as the iconic orange front surround decoration, D-pillar decoration and two-color tires. In the optional catalogue, the model identification of "AION Y Pio" was also found.

In the power part, the car will be equipped with a driving motor with a maximum power of 150kW, while the AION Y on sale is equipped with a motor with a maximum power of 135kW. At present, the Ministry of Industry and Information Technology has not released the battery life information of the car. It is estimated that the AION Y PLUS will not be much different from the AION Y on sale.

Compared with AION Y, AION Y PLUS has increased the length of the car body, while other aspects remain basically unchanged. Guangzhou Automobile Aian AION Y sold 11,801 units in June this year, and its rival BYD Yuan PLUS sold 16,553 units in June this year. Can this new model push the AION Y series back to the top of the same class?

Nezha s

There are three versions of Nezha S registered in the catalogue of the Ministry of Industry and Information Technology, namely, the ordinary version, the version with lidar and the Yaoshi version with scissor doors. At present, the pre-sale of Nezha S Yaoshi Edition has been started, providing two power versions of extended range and pure electricity, and the pre-sale price is 338,800 yuan.

In terms of appearance, Nezha S adopts the design of enclosed grille plus body headlights. The daytime running lights are slender, which makes the front face of the new car sharper, while the laser radar is equipped under the headlights, not the watchtower layout. The new car adopts the design of hidden door handle, and there are three different styles of wheels to choose from, while the Yaoshi version will be equipped with scissors doors. In terms of body size, the length, width and height of the new car are 4980/1980/1450mm and the wheelbase is 2980 mm.

The rear design of Nezha S is simple, equipped with penetrating taillights, and the rear of Yaoshi version will also be equipped with a small black tail.

In terms of power, Nezha S has two configurations: single motor and double motor. All motors have the same specifications, with rated power of 65kW/ peak power of 170kW. In terms of batteries, the catalogue of the Ministry of Industry and Information Technology shows that Nezha S is equipped with a ternary lithium battery provided by Yiwei Power; Nezha officials advertised that the new car was equipped with its self-developed "Tiangong Battery" with a pure electric cruising range of 800km.

Nezha S, which focuses on the four-door coupe route, should directly compete with Tucki P7. The price of Yaoshi version is similar to that of Tucki P7 Pengyi version with scissors doors. Compared with Tucki P7, Nezha S has more laser radar, but there is still little news about the advanced driving system in Nezha. Whether Nezha S can give full play to this laser radar remains to be officially released.

summary

In this inventory, the price range of new cars is large, and the types of models are also rich. Among the above five models, three models are equipped with lidar, plus the already listed Weilai ET7, as well as the upcoming Aouita 11, Ideal L9 and other models equipped with lidar. It can be seen that a large number of models will be loaded with lidar this year, and lidar will become more and more popular. Shenzhen has also introduced the first domestic laws and regulations on L3 driver assistance, and it is believed that L3 driver assistance functions of each family will be launched simultaneously soon. According to the convention, the landing of new models in the catalogue of the Ministry of Industry and Information Technology means that it is not far from listing. If you are interested in lidar models or want to experience L3 driver assistance, you may wish to wait.

Original title: fuel car subversive-Qin PLUS DM-i super hybrid Jinan officially listed

Source: Lu Wang

Luwang April 5 th On April 2, 2021, "Qin PLUS DM-i Super Hybrid National Tour Listing Conference Jinan Station" met with you in Jinan Opportunity Space. Through this activity, we introduced the absolute advantages of Qin PLUS DM-i from three aspects: subversion, vertical and horizontal, and rise.

On the day of the event, BYD specially created the "3.8L Fuel Consumption Revolution Challenge", which brought the disruptors of Qin PLUS DM-i fuel car to consumers more vividly and more closely through competition. Qin PLUS DM-i has been unanimously recognized by everyone for its ultra-low fuel consumption of 3.8L, youthful and dynamic appearance and strong performance.

The 3.8L Fuel Consumption Revolution Challenge is 50 kilometers in total, with a total of 4 groups of media participating. Depart from BYD 4S store, take the Yellow River Avenue, arrive at Qihe Daqinghe Scenic Area, and then return to the original road. Before departure, the starting mileage and energy consumption information of all vehicles are recorded. The initial SOC is set to 25% and the power consumption is 25%. HEV+ECO mode is adopted, and the energy feedback degree is also adjusted to the maximum. Before the start of the 3.8L fuel consumption revolution challenge, all the challenging vehicles will gather at the gas station to fill up to the liquid level and reach the gas filling port, so as to calculate the accurate fuel consumption results with the fuel consumption and test drive mileage.

Finally, through the statistics of mileage and energy consumption, the fuel consumption of the four groups of vehicles is lower than 3.8L/100KM, and all of them are successful. Qin PLUS DM-i once again proved its subversive product strength of "3.8L revolutionary ultra-low fuel consumption per 100 kilometers" with facts, killing the same class of fuel vehicles.

Qin has always been a pioneer of BYD’s "Dynasty Series" and an important platform for BYD to take the lead in applying new technologies and new concepts. Once Qin PLUS DM-i came out, it was given the meaning of "subversion". At the press conference, many media and guests gathered together to witness the grand debut of Qin PLUS DM-I.

Dynamic, technological and futuristic dances have gradually warmed up the atmosphere. Under the gorgeous lights, Qin PLUS DM-i made a shocking appearance from the center of the stage, announcing the official opening of the era of subversive technology.

Qin PLUS DM-i won thousands of expectations, which is inseparable from its high-quality self-potential. As Mr. Ren Jianjun, deputy director of the Northern Theater of BYD Dynasty Network Sales Division, said, Qin PLUS DM-i was born after repeated attempts and research and development, and it is a subversive work for the general public after nine years of continuous accumulation, innovation and continuous improvement of technology.

At the scene, Mr. Wang Mingyu, product manager of Qin Department Product Center of BYD Wangchao. com Sales Division, made a detailed sharing on Longyan design language, performance subversion, DM-i super hybrid technology and its application in Qin Plus DM-I. Its revolutionary fuel consumption of 3.8 liters, long battery life of 1,245 kilometers and breaking 100 in 7.3 seconds have completely subverted the cognition of users.

The so-called real gold is not afraid of fire. Mr. Liu Yi, the founder and host of Chetu School, as the relay of Qin PLUS DM-i’s national tour-Shijiazhuang to Jinan, shared with you the driving experience of 332.7 kilometers, and the real fuel consumption of 3.59L per 100 kilometers shocked every guest at the scene.

The conference also invited a prospective owner representative of Qin PLUS DM-i in Jinan to share the subversive advantages of Qin PLUS DM-i in cost performance, performance and appearance from the perspective of consumers.

Under the witness of everyone, BYD announced the results of the 3.8L fuel consumption challenge that day, and the real fuel consumption below 3.8L pushed the whole atmosphere to a climax.

As a participant in the 3.8L Fuel Consumption Revolution Challenge, Johnny, a senior auto media person, shared his test drive experience of the 3.8L Fuel Consumption Revolution Challenge that day, and his views on Qin PLUS DM-i’s overall superiority over its peers.

In addition, BYD also invited Professor Guo Rongchun from the School of Automotive Engineering of Shandong Jiaotong University to tell you about the subversive significance of Qin PLUS DM-i to new energy and fuel vehicles, and the revolutionary fuel consumption of 3.8L to the development of "peak carbon dioxide emissions" and "carbon neutrality" repeatedly mentioned in this year’s two sessions.

Subsequently, Mr. Zhang Ailin, manager of Jinan Region of BYD Auto North Theater, announced the listing price and preferential policies of the Qin Plus DM-I. The new car released four models, namely: 55KM flagship model, 55KM distinguished model, 120KM flagship model and 120KM distinguished model, and the subsidized price was 105,800-145,800 yuan. Subversion doesn’t stop there. BYD has also prepared five major gifts to show its full sincerity.

At the end of the event, BYD leader Qi Li lit the countdown and looked forward to the arrival of Zhengzhou Station, the next stop of Qin PLUS DM-i national tour listing conference, together with the guests.

As a national enterprise, BYD has always been the promoter of China culture in the automobile industry, and always insists on independent innovation. The product design not only draws on the advanced concepts of international trends, but also conforms to the aesthetic concepts of China culture. BYD Qin PLUS DM-i is equipped with DM-i super hybrid technology for the first time, which has achieved "the benchmark is the benchmark" and once again vindicated its own brand. As a subversive of fuel car, Qin PLUS DM-i releases unlimited fuel power with the absolute advantage of "super-saving, super-long, super-fast and getting rid of charging dependence".

The fuel consumption per 100 kilometers is 3.8 liters, which is super-provincial. Qin PLUS DM-i is equipped with DM-i super hybrid technology. The daily use is mainly driven by electricity, and the engine generates electricity efficiently. The fuel consumption is only half of that of the same class fuel vehicle, only 2 cents per kilometer, reshaping the fuel consumption standard of cars.

The comprehensive battery life of 1,245 kilometers is very long, which has cracked the pain point of battery life anxiety of new energy vehicle users and subverted users’ habitual cognition of new energy vehicles. The blade battery equipped with DM-i super hybrid special power has a long life, and adopts the world’s first pulse self-heating and the world’s leading refrigerant technology, which is safe, reliable and guaranteed.

The acceleration of 100 kilometers is 7.3 seconds, which is super fast. Qin Plus DM-i equipped with DM-I super hybrid technology has changed the driving pain points of traditional cars, such as frustration, slow acceleration, noise, etc., not only charging quickly, but also accelerating response quickly.

Getting rid of the charging dependence, Qin PLUS DM-i, as a plug-in hybrid vehicle with a green license, still saves fuel in the state of power loss, without being forced to look for charging piles everywhere, and completely gets rid of the charging dependence.

In terms of appearance, Qin PLUS DM-i is also bursting with value, and its design follows the essence of Dragon Face family design language. The arrow feather dzi LED headlights make the deep dzi’s eyes as sharp as an arrow feather, showing youthful, fashionable and dynamic after the atmosphere. In the interior, the new national tide is light and luxurious aesthetics, showing a sense of future and technology. DiLink 3.0 intelligent network connection system, rich driver assistance functions and other intelligent technology configurations are all available, creating a comfortable, convenient and safe car life.

More than 2,000 years ago, the Qin Dynasty brought an unprecedented fission to China society. Like the dynasty that was in harmony and subverted troubled times a thousand years ago, the Qin PLUS DM-i in 2021 will also open a brand-new travel era. The revolutionary fuel consumption of 3.8L makes the cost of car saving, and the ultimate experience of fast, smooth, quiet and green makes it break through the technology and strength of inertial cognition in the industry. Let’s look forward to the amazing performance of Qin PLUS DM-i in the market! (Reporter of this website)

　　Xu Junzuo (Xinhua News Agency)

　　Recently, more and more accounts with the main content of "Meng Wa" have appeared on some short video and live broadcast platforms. Many parents have turned their children into "online celebrity" and realized the flow through business cooperation. Recently, the General Office of the Ministry of Culture and Tourism issued the Opinions on Strengthening the Protection of Minors in the Network Culture Market, which prohibits the use of "online celebrity children" for profit and protects the legitimate rights and interests of minors in cyberspace.

　　Some "sunbathing babies" are deformed.

　　On a short video platform, there is an account that focuses on "A Little Play Girl". The video content is a conversation between a seven-or eight-year-old girl and a boy of similar age, and it has more than 2 million fans on the platform. In the video thumbnail of this account, words such as "it’s like quarreling with my girlfriend", "overbearing small president", "Don’t guess the girl’s mind" and "the pain of the rich" are not uncommon.

　　In another short video platform, a 4-year-old and 2-year-old female baby attracted the attention of more than 37 million netizens. The video account takes two sisters as the main appearances, showing the funny daily life of "Meng Wa Keng Dad" and mother and daughter fighting wits. In the message area, many netizens said that "the baby is so cute" and "the little expression is in place and I like this child too much".

　　On some live broadcast and short video platforms, there are many "online celebrity Children" accounts like this, with fans ranging from tens of thousands to tens of millions. Among them, most of them mainly record children’s daily life. However, with the increase of homogeneous content, many accounts have begun to "find another way", and there have been modes such as eating and broadcasting, wearing beauty, and deducing plot paragraphs: eating and broadcasting blogger "Paiqi" was fed by her parents at the age of 3; The little girl who just finished her fifth birthday skillfully picked up foundation and eye shadow and introduced how to make up for the camera. Some parents deliberately feed their babies with pungent food and film their babies’ expressions to please the audience … … Immature children are doing actions that are not in line with their age, and some of them are gradually deformed.

　　"Eating small" is harmful.

　　When the child made trouble at home, the mother said helplessly, "What can I do with this holiday?" My father then read an advertisement for a certain brand of TV and replied, "With this, she will stop."

　　Similar advertisements exist in a large number of "online celebrity Children" accounts, which has become the main way to realize traffic realization of such accounts. When you open the homepage of these accounts, most of them can see the signs of "good things recommendation", "live news" and "find my official cooperation" Parents who operate children’s short video accounts said that they can earn 150,000 yuan a month by relying on the baby.

　　According to insiders, there may be an "interest chain" behind the explosion of "online celebrity children". Some parent-child accounts simply share their daily lives in the early stage. After the sudden explosion of traffic, some institutions will take the initiative to sign contracts with them, and after signing, they will get more business opportunities, which also leads some parents to use their children to create accounts as business operations. The reporter also saw on a short video data analysis platform that many accounts that have exploded have signed up for MCN (online celebrity Incubator).

　　Experts said that in order to make a profit, it is actually a "pit baby". On the one hand, pushing children to the front of the camera, "selling cute" according to the script, over-overdrawing their physical strength and over-exposing their privacy, can easily cause psychological anxiety. On the other hand, children’s premature participation in commercial activities through live short videos will also lead to distorted values and form utilitarian thinking and impetuous mentality.

　　Some experts pointed out that there are many legal risks in hyping "online celebrity children". According to the relevant provisions of the Law on the Protection of Minors, no organization or individual may organize minors to perform activities that endanger their physical and mental health. The Law on the Protection of Minors, which came into effect on June 1 this year, has clearly stipulated that webcasting service providers shall not provide webcasting publisher account registration services for minors under the age of 16.

　　Prevent excessive consumption

　　In view of some unhealthy phenomena and problems such as using "online celebrity children" to make profits on some online cultural platforms, the Opinions on Strengthening the Protection of Minors in the online cultural market proposes that minors’ participation in online performances should be strictly controlled, and accounts that appear in the live broadcast room or short video account that minors appear alone or are carried by adults for more than a certain period of time and are approved to accumulate popularity and seek profits by minors, or use children’s models to pose indecent poses and make sexual hints to attract traffic and make profits with goods should be severely punished according to law.

　　For the platform, we must also consciously fulfill the main responsibility. Experts pointed out that the network platform should be strictly controlled. On the one hand, it should strictly implement the anchor access conditions and age restrictions; on the other hand, it should strictly review the live broadcast information and video content involving minors, and take measures such as banning the accounts that excessively consume "online celebrity children". The person in charge of a short video platform said that at present, video accounts featuring children have been identified through machine algorithms and manual labeling, and the management of such accounts has been strengthened.

　　It is understood that many registrants of "Mengwa" accounts are adults, which makes it difficult for the platform to directly supervise through registered identity. The key to curb the hype of "online celebrity children" lies in parents. Sun Yunxiao, chief expert of family education in China Youth Research Center, believes that parents should take a long-term view and create a safe and clean environment for their children, and should not let their children enter the adult world prematurely for their own selfish interests.

　　Experts said that schools and society should strengthen the guidance and education for parents and supervise them to fulfill their guardianship responsibilities. For those parents who completely regard their children as cash cows, relevant departments should play a role in effectively protecting the legitimate rights and interests of minors.

After the launch of Huawei’s flagship new product in spring at the end of March, He Gang, chief operating officer of Huawei’s terminal business, once said: "With the release of Huawei’s Mate 50 series last autumn and the release of the P60 series this spring, the release rhythm of Huawei’s mobile phone has returned to normal, which is also the result of Huawei’s breakthrough in various difficulties in the face of many constraints, constraints and challenges." Now, the release rhythm of Huawei’s mobile phone has really begun to normalize.

On April 17th, Huawei’s mobile phone "upgraded" and "released in one breath" new machines such as nova 11 series and Huawei Enjoy 60X, as well as new terminal products such as Huawei Bracelet 8, HUAWEI MateBook D14, HUAWEI MateBook D16 and Huawei Smart Screen S3 Pro. At the same time, it also released the first time that it was equipped with infinitely close L3 (the entry threshold for automatic driving, In a specific environment, it can complete the response of driving operation, surrounding environment monitoring, etc., without the driver’s own operation). Huawei’s AITO intelligent driving system is the M5 series, and it is predicted that the M9 will be released in the fourth quarter.

Among them, nova 11 Ultra supports the two-way Beidou satellite message function, which also confirms what He Gang said in an interview not long ago: "At present, our flagship product will support the two-way Beidou satellite message, and other products will choose whether to support it according to the situation. The old products have no plans to upgrade this function at present."

Mobile phone innovation differentiation

Last autumn, Huawei’s flagship Mate 50 launched a number of black technologies, including Kunlun Glass, low-power emergency mode, two-way Beidou communication and variable aperture, to "hard" the Apple iPhone 14 series. At that time, after the product was launched, Huawei Mate 50 Kunlun Glass Edition was once out of stock.

It is understood that Kunlun glass has grown hundreds of millions of nanocrystals through compound ion enhanced implantation, which greatly improves the toughness of the glass and makes the mobile phone more reliable and resistant to falling.

This time, Huawei adopted Kunlun Glass for the first time in the nova 11 series. In addition, the nova 11 series is also equipped with the industry’s first short video engine, which supports the dual scenes of subway and high-speed rail with Tik Tok app, covering 38 major cities, and nova 11 Ultra also supports the two-way Beidou satellite message function. In addition, Nova 11 Ultra and nova 11 Pro are equipped with 100W super fast charging mode and Turbo 2.0 charging mode. According to Huawei’s laboratory test, when the screen is turned off, it can be charged to 60% in 10 minutes and fully charged in 20 minutes. At the same time, nova 11 series also supports emergency mode and intelligent startup at 2% low battery.

In terms of price, nova 11 starts at 2499 yuan, nova 11 Pro starts at 3499 yuan, and nova 11 Ultra starts at 4499 yuan.

In addition to nova 11, Huawei Enjoy Series also welcomes the "X" version for the first time-Huawei Enjoy 60X, which is equipped with a 6.95-inch large screen, a 7000mAh dual-cell battery, a maximum of 512GB of large storage, and a 50 million AI dual camera system, starting from 1799 yuan.

Will Huawei’s mobile phone go to the top of the high-end market?

In the second quarter of 2018, Huawei once surpassed Apple in the global smartphone shipment list, ranking second in the world. In the second quarter of 2020, Huawei’s global smartphone shipments surpassed Samsung, ranking first in the world for the first time.

However, according to the latest data of mobile phone shipments from market research organization IDC, the top five manufacturers in China’s smartphone market in 2022 are vivo, Glory, OPPO, Apple and Xiaomi, among which Huawei has disappeared.

It is worth noting that according to Counterpoint Research data, in the fourth quarter of 2022, Huawei’s mobile phone increased by 15% year-on-year, becoming the only domestic mobile phone brand in Top6 to achieve contrarian sales growth, and its domestic market share increased to 9.5%.

On March 31st, at the release conference of Huawei’s 2022 annual report, when asked when Huawei’s 5G mobile phone would return, Xu Zhijun, Huawei’s rotating chairman, said that the mobile phone business was the business most affected by sanctions, from the second in the world or the first bragging in Yu Chengdong to others now. Now the US Department of Commerce only licensed 4G mobile phone chips, so Huawei can only make 4G mobile phones. Due to Huawei’s continuous efforts in screens, cameras and other aspects, some people are still willing to buy this kind of 4G mobile phone. "If you want to buy Huawei’s 5G mobile phone, you have to wait for the permission of the US Department of Commerce, so that we can manufacture Huawei’s 5G mobile phone."

"We are pleased to see that at present, we have come from generations of high-end mobile phones in the market, accumulated a large number of flagship machine users, and saw that there are still a large number of high-end users using our old mobile phones. Although it is old, through the upgrade of HarmonyOS, plus our preferential screen change and battery change services, we have retained many consumers, and also reserved our fans and users for the continuous innovation of our high-end mobile phones in the future. I also believe that in the high-end market in the future, Huawei will come first. " Not long ago, He Gang said in an interview.

It is understood that in the folding screen market, Huawei’s leading edge is quite obvious. According to the data released by iResearch, in China folding screen market in 2022, Huawei’s mobile phone has achieved 51.3% market share, and it has accounted for more than 50% of the market shipments for three consecutive years.

The M5 version of Zhijie was officially released.

At this conference, the models of the Wenjie brand jointly built by Huawei and Sailis were also synchronized.

Yu Chengdong, CEO of BU, Huawei’s smart car solution, announced on the spot that the M5 series of AITO Jiejie Huawei Advanced Intelligent Driving Edition was officially launched, becoming the first vehicle equipped with HUAWEI ADS 2.0? Advanced Intelligent Driving System and HarmonyOS Intelligent Cockpit 3.0 at the same time, equipped with an overhead laser radar, three millimeter-wave radars, 11 high-definition cameras and 12 ultrasonic radars, taking the lead in realizing high-speed and urban advanced intelligent driving functions independent of high-precision maps.

"Huawei ADS 2.0 is infinitely close to the high-order intelligent driving L3, which is L2.9999, which can reduce traffic accidents caused by inattention and complex road conditions by 90%, far ahead of other friends." Yu Chengdong said.

According to Huawei’s plan, the unmanned commercial high-order intelligent driving scheme will be extended to 15 cities nationwide in the second quarter of this year and 45 cities in the fourth quarter.

In terms of battery life, the M5 Smart Drive Edition has a pure electric battery life of 255km and a long comprehensive battery life of 1425km. The official guide price of the M5 Smart Drive Edition is: 279,800 yuan for the M5 rear-drive smart drive edition, 299,800 yuan for the M5 four-wheel drive smart drive edition, 289,800 yuan for the M5 pure electric smart drive rear-drive edition and 309,800 yuan for the M5 pure electric smart drive four-wheel drive edition.

In addition, Yu Chengdong also revealed that as the flagship product of Huawei’s deep empowerment, the M9 will be officially released in the fourth quarter of 2023. At that time, Huawei’s smart car full-stack technology solution will be fully boarded, in the intelligent cockpit and intelligent driving. On the basis of the "ceiling", Huawei’s mega-pixel smart headlights, HUAWEI AR-HUD, AI big model, sensor federation and other black technologies will all be boarded, and the pre-sale price will be 480,000 yuan -60 yuan.

Previously, AITO successively released three intelligent smart cars, namely, Wenjie M5, Wenjie M7 and Wenjie M5 pure electric version. At present, AITO Wenjie series has delivered more than 80,000 vehicles, making it the fastest growing brand of new energy vehicles.

Proofreading: Zhao Yan

　　CCTV News:The Ministry of Communications and the Ministry of Housing and Urban-Rural Development have issued new regulations to encourage the use of new energy vehicles to carry out time-sharing and encourage time-sharing operators to adopt credit model instead of deposit management.

　　The Guiding Opinions on Promoting the Healthy Development of Minibus Rental formulated by the Ministry of Transport and the Ministry of Housing and Urban-Rural Development was officially promulgated today. The Guiding Opinions includes 5 parts and 13 articles, including general requirements, laying a solid foundation for safety management, improving service capacity, encouraging time-sharing development and creating a good development environment.

　　It is understood that from June 1 to 14, the Ministry of Communications publicly solicited opinions on the Guiding Opinions on Promoting the Healthy Development of the Car Rental Industry. According to the suggestions, the Guiding Opinions were revised and improved: the scope of application was limited to the lease of minibuses; Enriched the relevant requirements of anti-terrorism prevention and added the contents of "maintaining public safety"; At the same time, the new format of time-sharing lease is standardized and managed.

　　What is a minibus??

　　Minibus refers to a minibus with seven seats or less. The "Guiding Opinions" clearlySmall minibus leaseIt refers to the operation mode that the minibus leasing operator delivers the minibus to the lessee for use within the agreed time, collects the leasing fee and does not provide driving services.

　　According to the Ministry of Communications, there are currently more than 6,300 car rental operators in China.The total number of leased vehicles is about 200,000.The market scale is growing at an annual rate of about 20%. but92.7% of car rental enterprises in China own less than 50 vehicles.It is difficult to implement network operation and form economies of scale.

　　In addition to insufficient service capacity,At present, there are no new laws and regulations for the car rental industry at the national level.. At the local level, only four provinces (cities) such as Beijing, Shanghai, Chongqing and Shanxi have issued special local regulations on car rental, while another 21 provinces only involve one or two principled provisions in the Road Transport Regulations and other relevant local regulations, while six provinces such as Tianjin, Hebei, Inner Mongolia, Guangxi, Hainan and Qinghai have not yet issued laws and regulations on car rental.

　　For the sake of vehicle insurance, scrapping and second-hand salvage value,At present, about 95% vehicles in the car rental market are registered as non-operating vehicles.As a result, it is difficult to guarantee the safety of vehicles, and users cannot get insurance compensation in case of traffic accidents.

　　In order to ensure the safety performance of leased vehicles and the legitimate rights and interests of users, the Guiding Opinions put forward requirements such as standardizing the management of leased vehicles and implementing the inspection system in real-name registration system. Rental vehicles shall be in accordance with relevant laws, regulations and technical standards.Go to the public security organ for registration., and in accordance with relevant regulations, carry out safety technical inspection, environmental inspection and scrapping of vehicles. Insure compulsory insurance and third party liability insurance according to the insurance rate corresponding to the registered nature of use.

　　To implement the identification system, minibus rental operators should have the facilities and equipment needed for identification and check the valid documents provided by the lessee.

　　Highlights of the new regulations ②: Encourage time-sharing of new energy vehicles.

　　In order to encourage the development of the new format of time-sharing lease, the Guiding Opinions proposes to consider the characteristics of time-sharing lease in non-intensive travel, reasonably determine the positioning of time-sharing lease in the urban comprehensive transportation system, and study and establish a vehicle delivery mechanism that is suitable for public travel needs, urban road resources and parking resources.

　　Time-sharing operators should improve their online and offline service capabilities, strengthen the intelligent organization and deployment of vehicles, and ensure the good safety of vehicles through daily inspections and self-inspection of vehicles by operators. Operators should adopt safe and compliant payment and settlement services to ensure the safety of users’ deposits and funds, and encourage the use of credit mode instead of deposit management.

　　This paper puts forward some support policies, such as encouraging public parking lots in crowded areas to provide convenience for parking time-sharing vehicles and exploring on-street parking concessions in cities. Encourage the use of new energy vehicles to carry out time-sharing leasing.

　　Highlights of new regulations ③: Promote the construction of parking spots in densely populated areas.

　　In order to improve the service ability of the industry, the Guiding Opinions put forward specific requirements from the aspects of infrastructure planning and construction and daily operation and management of operators. According to the local economic and social development and residents’ travel needs, it is required to formulate a development plan for minibus rental, and incorporate it into the comprehensive transportation system planning and urban comprehensive transportation system planning, strengthen the transfer connection between minibus rental and different modes of transportation, and promote the construction of transportation hub business outlets such as airports, railway stations, bus stations and ports, as well as parking stations in densely populated areas.

　　Encourage operators to use new technologies and new means to strengthen daily management and improve the convenience of car rental. Operators should improve network security protection measures and collect, store, use and protect personal information in compliance with laws and regulations. Strengthen the linkage between upstream and downstream industries and related industries, and promote the scale, networking and brand development of the industry.

　　List of other highlights

　　In addition, in order to further create a good development environment for the industry, the Guiding Opinions also put forward the requirements of accelerating the construction of system standards and promoting the resolution of outstanding problems such as illegal road traffic disposal of leased vehicles and fraud of leased vehicles. Accelerate the construction of credit system, establish a credit evaluation system for lease operators and lessees, and build a cross-departmental and cross-regional joint incentive and punishment mechanism.

　　The Guiding Opinions require that local transportation departments should formulate supporting policies, measures and implementation plans.

　　On August 2, the Ministry of Transport and other 10 departments jointly issued the draft of "Guiding Opinions on Encouraging and Regulating the Development of Internet Rental Bicycles", which clearly pointed out that the development of Internet rental electric bicycles is not encouraged.

　　Li Jiangping, inspector of the Traffic Management Bureau of the Ministry of Public Security, said that such regulations mainly consider that vehicles generally exceed the standard and do not meet the standard requirements of the General Technical Conditions for Electric Bicycles; Prone to traffic accidents; Fire safety hazards are prominent; High risk of vehicle operation safety; In addition, the battery pollution problem is serious.

A pair of spy couples living on the mainland from abroad suffered a midlife crisis and lived a trivial life. There is a female team leader of the National Security Bureau leading a close investigation in front of her, and there is a cruel online push behind her. Struggling in the cracks, what should they do? From heaven to earth to chicken feathers, the "atypical" spy war drama "Opponent" featuring two anti-routine spies unexpectedly became popular in 2022, and the heated discussion continued, and the spontaneous publicity of netizens also became a grand occasion.

Facing the double harvest of popularity and word of mouth, producer Zhang Haidong admits that popularity can’t be met, and the only thing he can do is to strive for good quality in the professional field. From conception and creation to shooting and online, The Opponent, which took three years to polish, confirmed Zhang Haidong’s idea as a content creator and producer. Good works are not mass-produced. She enjoys the whole production process, and has accumulated more insights on preparation, production and publicity in her years of work as a producer. In addition, more is still the original heart has not changed. The ups and downs in the industry go round and round, and Zhang Haidong always believes in making products with sincerity and heart, and puts limited energy on every project that can be selected to witness their birth.

Q

A

ICONSPRO: You have actually participated in the production of spy war works before. What do you think is particularly attractive about Opponent?

Zhang Haidong:The theme of modern spy war is relatively rare in the market. Everyone has watched more time dramas, and they are already familiar with some of the usual scenes and deductive methods of time dramas, and they don’t have much expectation. Because this play is a modern spy war, the background of the story is put into the present, and I think it is a very strong attraction for the audience.

ICONSPRO: The audience has some interesting comments on Opponents, such as "The Poor Smith". Have you ever paid attention to them?

Zhang Haidong:We have a group in which all the actors and actresses are creative, and everyone will post some comments from some netizens on the Internet and update them every day. I think people say it is a poor version of Mr. and Mrs. Smith, which is also quite vivid.

ICONSPRO: In the work "Opponent", the characters are very well shaped, and the characters are multi-faceted. Which characters are you particularly fond of or impressed by in this play?

Zhang Haidong:From the creative point of view, I like every character very much, and every character is very lifelike, not the kind of facebook and flat figure, but very three-dimensional. Moreover, the screenwriter also devoted himself to his enthusiasm, and he wrote very full, whether it was the leading role, supporting role or marginal character, so it was equally important. However, if we are most impressed, of course, Li Tang and Ding Meixi are quite different from the spies we have shaped in the past. Those (spies) that I saw in literary and artistic works before, who are in heaven and earth, can do anything in suits and beautiful dresses. Do people think that the imaginary spy should not be like 007? How can we be so poor and forced by life, so trivial, everyone will have such a big contrast, in fact, this is exactly what kind of breakthrough point we said when we were doing this play as the main creator, and what innovations we made on the theme is precisely a reflection of our original intention.

ICONSPRO: The powerful cast of "Opponent" is a highlight of this work. What are the considerations in the choice of actors? In particular, the young actors of several protagonists and the newcomers of the National Security Bureau did not cater too much to the current market to choose actors with high popularity and popularity. How is this considered?

Zhang Haidong:First of all, I think the image temperament of the actor should be highly consistent with the revealed characteristics of this role. Why is it that all the audience will say it’s true and have a sense of substitution this time? It seems that everything that happened is true, and the enthusiasm for pursuing the drama is so high because they have seen it. I think the authenticity of the actors is very critical, and it will not let the audience drift out, and it will not make the audience think that you are fake, acting or making up. I think the actor is a very important part in shaping the role, so its accuracy and the fit between the actor and the role are very important. (ICONSPRO: After reading the script, the starring teachers expressed their willingness to attend? ) Yes, I’m very excited to read all the scripts, and it’s imperative to say that I won’t consider other plays for the time being, so I must go to the "Opponent" play, which is absolutely true.

ICONSPRO: Are the young actors chosen according to them after they are created by the master?

Zhang Haidong:After we decided to play the leading role at that time, we must look for actors who are similar to them in appearance. Again, we must be true. From the current screen performance, we will feel that they are not only similar in shape, but also similar in spirit, that is, they are highly consistent and very predestined.

ICONSPRO: As a modern spy war drama, it is necessary to have a certain understanding of the daily work and life of spies and national security personnel. What preparations did the team make in this regard?

Zhang Haidong:Our screenwriter, Mr. Wang Xiaoqiang, consulted a lot of information in this field at the early stage of his creation. Moreover, we also have experts from the national security department to give us some further guidance, so many viewers, especially some in the industry, will think it is very real.

ICONSPRO: How long did it take "Opponent" from script creation to final shooting? Compared with ancient costumes, sweet pets and other themes, spy war works are not the hot type in the market. Why do you insist on doing works with this theme?

Zhang Haidong:First of all, I don’t resist any theme. It’s not that I can only shoot spy wars. I’ve been trying to pursue such a project with the best of both word-of-mouth and market popularity. It just so happens that I think it is this type of project from the beginning of Mask to the present Opponent. It doesn’t mean I did it on purpose. Spy warfare is because it has strong drama elements, it is a strong plot, and then there is suspense and a particularly strong life-and-death contest, which are very important reasons to attract the audience.

ICONSPRO: What is the biggest difficulty in the whole process of creation and shooting? The plot of "Opponent" is developing at a fast pace, and spy war dramas often need active thinking and understanding skills. Are you worried that the audience will be more difficult and difficult to understand?

Zhang Haidong:I think this phenomenon will definitely exist, and we can only try our best to express it in the most important way. I think Mr. Xiao Qiang is very capable in constructing stories, and he combines strong plots with strong emotions without showing any traces, so everyone doesn’t feel far-fetched The play serves the emotion, which in turn promotes the plot of the play. He has done very well in this respect. In fact, if you construct the whole structure of the story very well in the early stage of creation, and then have the appropriate actors to perform it, it will definitely be a favorite work, and the audience will look at the story first, right? We didn’t say that we should focus on the extreme pursuit of the plot of the spy war drama, because in that case, I think it may divert the audience. The most important thing is to try to lay out some plots that the audience can understand, including its internal reasoning logic, and try to be acceptable to the audience. There is another one. Why do you think the emotional part of this play is very eye-catching? This is a narrative rhythm. In the end, the incident will bring out the relationship between people, and the feelings generated by the incident will be laid out. We have also done very well this time. Therefore, it is very good to grasp this rhythm one by one. And from the feedback now, some viewers will say that he will be a little dizzy in the first few episodes, and there will be more roles, and then he will sort out all aspects of character relations. But slowly, after about three or four episodes, I will go in, and I will not be particularly constrained by the plot. On the contrary, I will pay more attention to the relationship between the characters behind me.What caused all their recent situations and experiences actually happened to be our original intention and our intention to do this play. If everyone pays special attention to the bridge above the plot, maybe I think we will express something, and its degree will be weakened.

ICONSPRO: In fact, we didn’t make much changes in this script in the later period, basically maintaining the original script written by the original little gun teacher?

Zhang Haidong:Because Mr. Xiao Qiang is a very mature screenwriter, he wrote every work himself. He is very strict with himself, and the script has not passed his own level, and he generally won’t take it out easily. Our main creations, including actors, are very recognized after reading the script. Moreover, especially in the spy war drama, its buttons are tightly connected, and it is necessary to be very cautious in unbuttoning, so it is easy not to move its structure and move its bridge. Everyone has reached such a consensus. So we basically didn’t move his script during the creation period, which is based on a common recognition.

ICONSPRO: How long does it take from the beginning of the creation of the small gun teacher to the completion of the final shooting?

Zhang Haidong:There are three years from conception to creation to our real shooting, and then to editing and synthesizing and meeting the audience.

ICONSPRO: With the current trend of younger users, is there any special consideration and design in the expression of younger opponents?

Zhang Haidong:There is a very clear line, that is, the emotional line of Guoan soldiers, which is a very obvious one. Their age groups are all in their twenties. There are also Ding Meixi and Li Tang. Their daughter Li Xiaoman is seventeen or eighteen. She happens to be ignorant in adolescence, and she also represents a very large group. Duan Yingjiu’s son, such a group of seventeen or eighteen, is just about to enter the society. There are also a group of people like Zhu Hui, Huang Hai and Ding Xiaohe, who have entered the society and have made some choices between work and emotion. The puzzles in work and life and how to solve these puzzles are all in this film.

ICONSPRO: Compared with previous spy war dramas, Opponent has some innovations in the background of the times, the setting of characters, the cut-in perspective, etc. In your opinion, what are the new development directions of spy war themes in the future?

Zhang Haidong: Personally, I think that is to say, there are undoubtedly two aspects. One is the laying out of the plot. If it is a spy war now, it is not like a time drama, because it has the looseness of time scope, so you still have some room for imagination and play in the plot design. In modern drama, you just have to fit in, be very real and realistic. Blindly pursuing the strangeness of the plot is prone to flaws, so I think the setting of the plot should not be divorced from people, and simply describe the event, which will be thinner and shallower. Then there is the relationship between the characters and the feelings of the characters behind the incident, which really need to be described by pen and ink. They are organically combined and cannot be separated from each other, just like one or two skins, and the audience will not be moved.

ICONSPRO: Why did the title of the play change from the original Lover to Opponent? Is there any other interpretation of the title of the play besides the "opponent" between the national security personnel and the spies?

Zhang Haidong:As creators, our thoughts or our ideas have grown and changed. From the creative point of view, we may focus on how strange the relationship between characters is. In the process of creation, experts give us some guidance, and we will find that this angle and conception will be narrow, so we should enlarge it, because when you hear the name "Love", it will definitely be closely related to love. Moreover, if you simply describe the love of this spy couple, your original intention and conception will be lower. "Opponent" divides the enemy and me, even a camp, into different people at once, right? The degree of their persistence in faith is laid out in all aspects. So I think the title of "Opponent" is still relatively accurate, and it is the opposition in all aspects. And when they face emotions, whether they let go or fight for it, it is a feeling of game in it. For example, Duan Yingjiu actually loves her husband deeply, but she is in the big love area, and she gives up small love. "Opponent" can be interpreted as a neutral word, in fact, it is your choice, whether you choose side A or side B, it can also be extended to be like this. For a spy war drama, you must have a title that is relatively intuitive and clear.

ICONSPRO: There has always been a problem of uneven reputation and ratings of film and television works in the industry. In fact, the popularity of Opponent, which has a high reputation, was not particularly high at the beginning of its broadcast. What do you think of this phenomenon? What do you think is the reason?

Zhang Haidong:The only thing we can do is to do a good job in the quality of this play in our professional field. I think this is something we can do. I think the heat is hard to meet. From the perspective of the industry, I think word of mouth is more significant and very important for us. The general environment is getting better and better now. Everyone’s recognition and pursuit of good content is the pursuit of this enthusiasm, and the awareness is also increasing. In fact, it is a very good direction. From my play "Opponent", it is true that the publicity has not reached the kind of popularity that everyone expected. Of course, there are many objective reasons for it, but as long as everyone watches this film, they say it is very good-looking. This good-looking is not only the story design, but also the actor’s performance and the picture presentation. This is a particularly gratifying thing. All the hard work and payment have been highly recognized and agreed by everyone, and I think it is a positive feedback.

ICONSPRO: After participating in many spy war dramas, have you summarized the rules of content production of this theme work?

Zhang Haidong:Don’t blindly pursue its novelty in the plot of spy war drama, because you are bound by all aspects, your wisdom, your professional knowledge and your ability to set and release buttons may not be perfect in the plot. And once the audience is caught in the situation of tracking the plot, they will repeatedly pick your flaws very severely and meticulously in the plot. I think it is easier for make a fool of oneself. It’s not that we have to speculate or anything, because no one can say that I can be perfect in all aspects of the plot, so I think we must rub the feelings of the characters in. Because what the audience sees is actually an emotion and a state, you see that he is attracted by strong plots. In fact, he is also tracking particularly intense emotions. At this time, after adding emotions, you will give him a pause and a relaxation, which can meet the viewer’s aesthetic needs at a higher level. So I think we should make more efforts in this respect, from the perspective of the combination of events and emotions, rather than blindly pursuing strong plots.

ICONSPRO: Will some friends have some feedback on your play?

Zhang Haidong:I saw a WeChat just now. Look at my friend. He said that you made an atypical spy war drama with fireworks. It was great. What is uncovered is the entanglement, dreams and helplessness of adults, and the works with human flavor have temperature. A WeChat like this, I receive a lot every day, and I feel particularly beautiful.

ICONSPRO: You have been studying dance at first, then why did you choose to enter the film and television industry? What is the turning point?

Zhang Haidong:I think it may be that life has reached a certain stage and there may be another pursuit. I think I’m lucky. After nearly six years of training in a dance, I have a deep understanding of beauty. It is a very opportune opportunity to come into contact with film and television dramas, and there is an internal connection between them. For example, they are all based on literature, and they are expressed in different forms in the depiction of characters. These things are common, but there are some differences in the forms of expression, but it is precisely a space for me to continue to study, explore and improve myself, so I will try to turn to film and television production.

ICONSPRO: From joining Hairun in 2002, to becoming a independent filmmakers in 2005, to signing Huayi to set up his own studio in 2010, and to set up Haidong Tomorrow Film and Television in 2016, what are your different feelings at these important time points in your life?

Zhang Haidong:At first, I did some plays by myself, but at that time I was still in a state of learning. I felt that I must use some more powerful forces to make myself grow faster. Later, I went to Hairun. At that time, Hairun was among the private film and television companies in our country. It was really a mobile phone, and the quality of its products was excellent. After working as an executive producer and producer for about five plays, I began to feel uneasy again at that time, just to see if I could apply what I had learned. So in 2005, I made the first drama of my company, which was a theme with a strong plot and a strong story. That play is my real release from production, and the whole chain has gone through itself from beginning to end, which is not a small promotion, but also a turn. In 10 years, I entered Huayi, set up my own studio, and then worked in Huayi for another 5 years. In 16 years, the contract expired, because I made several plays and all the transcripts were good. I took such a report card and continued to run my own company. At this time, I came into contact with the Internet. At that time, the Internet was just a stage of rapid development.

ICONSPRO: What are the differences and changes in your mentality at these important time nodes in your life and in your way of thinking about content production?

Zhang Haidong:I think that I am more and more determined, that is, I must be down-to-earth. There is really no speculation in this industry. Never think that a producer is a very glamorous identity. I am here to pursue this identity. In fact, it is a double-edged sword, because identity gives you the right to speak, but if your cognition and your industry experience do not reach a certain level, the greater your right to speak, the greater the risk may be. All aspects have been trained to a very objective and professional angle, so that you can say that the crew can carry out your will, or that you can work hard and move forward in the right direction, so that you can get the final result you particularly want. Otherwise, it is basically consumption. Don’t play the producer, you took a team to move forward. This project was born of you, and its life and death are really under your control. You should be responsible for the overall project and all the creative staff and actors. It is not carrying out your personal will, but amplifying a very objective thing. So I think my feeling is actually that I should be more confident and more confident in my heart, and these things are not blind, but more objective.

ICONSPRO: This is not the first time that "Opponent" has cooperated with the screenwriter and director. Is it possible to have a more tacit understanding in shooting?

Zhang Haidong:I think it is very important for a creative act to get to know each other. Because trust is based on understanding, film and television works are a working mode in which everyone works together. If there is no minimum trust, many creative inspirations or ideas will be consumed more or less, because people’s emotions are something you can’t avoid, and art has no criterion. In the process of communication, it is very consuming. We know each other very well, so everyone will think that we have different views on this matter because of our understanding of the matter. I think everyone’s communication takes place outside the play, in the early stage, and it’s okay to spend a lot of time. It’s okay to unify and express opinions with each other, but when we really enter the creative stage and the shooting stage, we must put all our energy on the drama expression.

ICONSPRO: Haidong Tomorrow Film and Television has basically maintained the production frequency of one work a year after its establishment. Was this planned from the beginning?

Zhang Haidong:Our company’s philosophy is to emphasize quality over quantity, and there is no special external pressure, pushing myself to say how many plays I will shoot every year. A good film and television work is not mass-produced, but it needs to be meticulously crafted in every detail, which itself consumes time. Personally, I enjoy the whole production process. I like to see my favorite works come out from scratch step by step. I didn’t say that my company must have a relatively large layout. I must open several projects a year. In the current market environment, I don’t think anyone will say that I can succeed in opening three projects a year. It is better to put my limited energy into every project that I like and can be selected by our company, and do it carefully.

ICONSPRO: Is the company basically responsible for one project now, or are many projects in parallel?

Zhang Haidong:At present, the focus is on grasping a project and making this project to the extreme. I think this direction should not change much. In 13 years and 14 years, when capital poured into our film and television circle, I didn’t even say that I would recruit more producers and open more plays to do my work, so as to meet the demands of the capital market. Now, it is even more impossible for me to do this because it is meaningless.

ICONSPRO: What standards does the company have in the selection of film and television works? What is the most important thing?

Zhang Haidong:There is no special setting. I think the only criterion is to make quality products and choose them objectively. I think these things are really hard to meet. If I meet a very good IP, I say I don’t do it, I only do the original, and there is no such choice. It is impossible to say that there are good original works in my hands. I must look for IP. I don’t think there is a necessary connection between the two. As long as it is a good script, it is not limited to the subject matter and its source. That is, how many good IP are there, and will you get the good IP? When it reaches you, it is still the original thing, but are there any other elements attached to it, which will interfere with your creation, and the investment may be large. How much money will you put on the original work itself to present it? Therefore, specific issues are treated in a specific way. The underlying logic means how much energy and thought you spend to present it. If you present it with your heart, it is impossible to say that the original IP foundation is very good, and it is ruined for you. There must be objective reasons for reducing its original heat or quality. We must respect objective laws in this line of work, not too many human factors.

ICONSPRO: So far, what is your most impressive or favorite work?

Zhang Haidong:At present, I think it must be "Opponent". I have been immersed in the creation of "Opponent" for more than a year. A masterpiece is not easy to be copied, and it is unlikely to be copied, because it has gathered too many excellent resources and very rare creative factors.

—　THE

Cheng Ruilong, who served his sentence incognito in Jiangxi prison. (Image from Dajiang. com)

Cheng Ruilong, a Class A wanted suspect in the Ministry of Public Security. (data picture)

　　Running around, committing crimes, carrying 7 lives

　　Killed two Foshan patrolmen 12 years ago.

　　The Ministry of Public Security offered a reward of 50,000 yuan.

　　He was arrested after serving his sentence under a pseudonym in Jiangxi for many years.

　　This newspaper (reporter Weng Xiaopeng, Wang Guangyong, Zhang Zhang) once fled to Zhaoqing, Foshan, Guilin, Guangxi, Chongqing and other places. The A-level wanted criminal suspect of the Ministry of Public Security, Cheng Ruilong, a murderer with seven lives on his back, was finally seized in Jiangxi. On June 2, Jiangxi Provincial Public Security Bureau revealed through the media that Cheng Ruilong had been anonymous for many years. On May 31 this year, the criminal police detachment of Nanchang Public Security Bureau verified that Cheng Ruilong, who was serving his sentence under an alias, was the suspect on the A-level wanted order of the Ministry of Public Security. Cheng Ruilong was also the suspect who brutally killed two policemen in Foshan.

　　The reporter learned from the Foshan Public Security Bureau yesterday that Cheng Ruilong will be taken back to Foshan for trial. The Foshan Public Security Bureau is currently preparing relevant materials and plans to hold a press conference in the near future to inform the relevant case.

　　Foshan police:

　　A press conference will be held to inform the case.

　　Yesterday evening, the reporter contacted Wu Jinning, the current deputy director of Foshan Public Security Bureau, who was in charge of investigating the case at that time. He told the reporter that the Foshan Public Security Bureau is actively studying the relevant case and the Public Security Bureau is preparing to hold a press conference to announce the situation at an appropriate time.

　　According to a police insider, Cheng Ruilong is from Guangdong, because he killed two Foshan policemen, and the case will be handed over to Foshan police. At present, all the old policemen who participated in the battle 12 years ago have received orders from their superiors to actively prepare relevant materials, including the case at that time.

　　Case review

　　Kidnapping Nanhai boss

　　According to the police officer Chen who was involved in the arrest at that time, in the summer of 1995, when Cheng Ruilong came to Foshan, Guangdong Province to find friends to play, he found that Li Hua (a pseudonym), the owner of Nanhai, who was engaged in refrigeration business, was rich. On the same day, he discussed with three friends, "It is better to kidnap Li Hua and get some money."

　　Later, Cheng Ruilong and his friends followed Li Hua home. As soon as Li Huagang opened the door, Cheng Ruilong and other four people rushed in to control Li Hua, his wife and children, and then found more than 10,000 Hong Kong dollars and US dollars in his home. Cheng Ruilong thinks that the money is too little, so he wants Li Hua to take another 300,000 yuan, or he will kill his family. But Li Hua said that there was only 200,000 yuan. After 30 minutes, Li Hua took 200,000 yuan from the frozen shop and gave it to Cheng Ruilong and others.

　　One hour after the incident, one of Cheng Ruilong’s associates was arrested, and another was shot dead on the spot for resisting arrest. Cheng Ruilong fled to Guangxi, and then committed many crazy crimes in Guangxi, Chongqing and Jiangxi.

　　Kill two patrolmen

　　At 7: 30 pm on May 12, 1997, Jiang Minghua, the third squad leader of the second squadron of the first brigade of the patrol detachment city, took Deng Yongjian to perform plainclothes pre-crouching on the section of National Highway 325.

　　At 10 pm, Jiang Minghua and Deng Yongjian prepared to withdraw as planned. Just as they were turning from National Highway 325 to Qinren West Road in the city, through the dim street lamp, they suddenly found two men acting suspiciously on the sidewalk of the bustling Bai Yan Park, one of whom was Cheng Ruilong. At the moment when the two men came forward to conduct an investigation, the gangsters who saw the bad situation suddenly pulled out their pistols from their trouser pockets and shot at Jiang Minghua and Deng Yongjian. They died after being shot. A policeman who came to support later was also shot and injured.

　　Crime-ridden Cheng Ruilong

　　Cheng Ruilong, male, 36 years old, lives in Fudong Management District, Dalubian Town, Lianzhou City, Guangdong Province. He has a grumpy personality since he was a child and has been playing with some "gangsters" nearby for a long time. In 1993, he was re-educated through labor in Foshan for two years for theft. He has been on the run since the kidnapping case in 1995. In the summer of 1997, Cheng Ruilong returned to Foshan again. When the police found something suspicious, they went forward to check it. Without the police being prepared at all, Cheng Ruilong shot and killed two policemen, Jiang Minghua and teammate Deng Yongjian.

　　In 2001, the Ministry of Public Security issued an A-level wanted order for the whole country, wanted Cheng Ruilong, a fugitive suspected of armed robbery and murder. At that time, the wanted order said that Cheng Ruilong had committed six armed robberies and murders with others in Zhaoqing, Foshan, Guilin and Chongqing from 1996 to 1999, killing seven people and injuring two others, and had been absconding ever since.

　　In 2005, Cheng Ruilong was arrested for robbery and sentenced to seven years in prison. Cheng Ruilong used the pseudonym "Zhou Quan", and other criminal facts were not exposed at that time. Since then, he has been serving his sentence in a prison in Jiangxi Province.

　　The police investigating the case recalled that Deng Yongjian, who died, had just entered the police camp and had not worn a gun.

　　"It has been 12 years. I received instructions from my superiors at 9 o’clock that night. All our patrolmen were armed and on standby, and then searched the city, but unfortunately I couldn’t catch him." Chen Jianxin, the deputy commander of the Eighth Brigade of the Criminal Police Detachment of Foshan Public Security Bureau, told the reporter that all the policemen who knew this matter were old policemen, and he still remembered the case vividly. At about 8 pm on May 12, 1997, Jiang Minghua, two comrades-in-arms of his patrol detachment, and Deng Yongjian, a teammate, were ordered to crouch near Bai Yan Park in Chancheng District, that is, Qinren West Road. At that time, the two of them found Cheng Ruilong suspicious. "They went up and checked without knowing that the suspect had a gun." Captain Chen said that Deng Yongjian had just entered the police camp and had not worn a gun. I didn’t expect the suspect to shoot just after going up to check, and the young Deng Yongjian died on the spot. Later, another comrade-in-arms, Jiang Minghua, was also shot in the struggle with the gangsters.

　　"Jiang Minghua was rescued in the hospital for many days, but he still couldn’t save his life. My two comrades-in-arms sacrificed like this." Chen Jianxin and other comrades-in-arms received an order one hour after the incident, armed to the teeth to search around the crime scene, but still failed to catch the suspect.

　　"(Cheng Ruilong is going to be escorted back) I learned the news on June 1, when there was a meeting and everyone was very excited. It has been 12 years." Chen Jianxin told reporters that the information came from the Jiangxi police at that time, and all the police were very excited, and at the same time, they felt very heavy, because it brought back a memory. However, Cheng Ruilong’s arrest finally comforted his comrades in the sky, and he could also give the public an account. The justice of the sky is long and the net is not leaking.

　　Extended reading

　　Hiding one’s name in prison

　　Four years later, it happened.

　　According to the Jiangxi Provincial Public Security Department, on May 21st, the Criminal Investigation Corps of the Department immediately deployed the criminal investigation technical department of the whole province to conduct an investigation after receiving the notification from the Ministry of Public Security on the investigation of Cheng Ruilong, a major fugitive. Three days later, Nie Nianming, a policeman of the Criminal Investigation Detachment of Nanchang Public Security Bureau, made repeated inquiries through the online information system, and initially determined that "Zhou Quan" who was serving his sentence in a prison in Jiangxi was the same person as Cheng Ruilong, a Class A wanted criminal of the Ministry of Public Security. After repeated examination by criminal investigation experts of Jiangxi Provincial Public Security Department, it was finally confirmed that "Zhou Quan" was Cheng Ruilong, a murderous maniac who had absconded for 13 years. Subsequently, the police took it away for further examination. After the trial, Cheng Ruilong confessed to his criminal facts.

　　During the trial, the police learned that Cheng Ruilong was re-educated through labor for theft for two years in Foshan, Guangdong Province in 1993. He has been on the run since the kidnapping case in 1995. "At first, he said nothing." Police said that after six hours of trial, Cheng Ruilong’s psychological defense line completely collapsed. Until 10 o’clock on June 1, Cheng Ruilong truthfully confessed the whole process of committing the crime.

　　According to Jiangxi police, Cheng Ruilong said that he knew that he had committed a murder, and if he was caught, he would be sentenced to death, so he dared not go home, hid in hiding, changed several names and traveled a lot, and finally settled in Ganzhou, Jiangxi Province and hid in anonymity.

　　On January 18th, 2005, Cheng Ruilong was arrested by Jiangxi police for robbery with others and sentenced to 7 years’ imprisonment. At this time, Cheng Ruilong used the transformation method, changed his name, and used the pseudonym of "Zhou Quan" when he was in prison. At that time, he did not reveal other criminal facts for various reasons. After that, he was put into two prisons in Jiangxi Province to serve his sentence, until the incident broke out.

　　The Ministry of Public Security issued a wanted order.

　　There is a reward of 50,000 for Cheng Ruilong.

　　In 2001, the Ministry of Public Security issued an A-level wanted order to the whole country, and published Cheng Ruilong’s information in detail. He was born in Hanchong Village, Pudong Management District, Dalubian Town, Lianzhou City, Guangdong Province, on January 10, 1973. He used to be alias "Jackie Chan, Huanglong, AARON Li, He Moshi and libing" and had a mole (removed) on the right side of his nose, but he did not disclose his pseudonym of "Zhou Quan". From June, 1996 to April, 1999, he committed six armed robberies and homicides in Zhaoqing, Foshan, Guilin and Chongqing, Guangdong, killing seven people and injuring two others before fleeing.

　　According to the wanted order of the Ministry of Public Security, 50,000 yuan will be awarded to informants who have found clues and units and individuals who have made meritorious arrests.

Editor: Li Erqing