年度归档 2024年4月12日

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Behind the death of female drivers: Are the traffic of motorcycle online celebrity exchanged for safety?

  Jimu journalist Zhan Shuo

  Recently, the female online celebrity "Touge" was killed in a car accident while driving a motorcycle in Chongqing.

  The live video shows that the "head brother" wore a full helmet, but the lower body did not see the relevant protective gear. Witnesses said that the "head brother" was unfamiliar with the local road conditions and crashed into the wall after driving into the tunnel at high speed, causing an accident.

  According to public reports, in the past year, many motorcycle online celebrity have passed away due to traffic accidents.

  Some motorcycle enthusiasts said that many riders drive motorcycles and lack awe of safety. What they care more about is the traffic of motorcycle videos. Instead, it ignores the safety that should be put in the first place.

  Many riders who were injured during riding also warned: "A car accident may make you lose the opportunity to start all over again."

  There was an accident in online celebrity with 12,000 fans.

  In the video of the driving recorder, a motorcycle quickly overtook from the right.

  In the following time, the video image entered the tunnel. In the tunnel, you can see someone lying on the ground. Near the tunnel entrance, several motorcycles stopped at the roadside, and the riders ran back to the tunnel.

  In the photos of the traffic accident scene released by netizens, the motorcycle is across the lane in the tunnel, and a female rider is lying on the ground without moving. The picture shows that she is wearing shorts, no protective gear is seen on her legs, and one leg is obviously bruised.

  An insider said that the accident occurred at about 4 pm on September 15, in the underpass tunnel of an overpass in Chongqing. The woman who fell to the ground was online celebrity, a motorcycle from Henan Province. She came to Chongqing with her boyfriend and other riders this time, preparing to participate in this year’s Chongqing Motor Expo.

QQ Pictures 20230919231044.jpg

  "Boss" is riding (Source: Network)

  On the 18th, Jimu journalist called the police in the jurisdiction where the incident occurred, but no response was received about the accident. According to media reports, the staff of Chongqing Public Security Bureau confirmed that there were related traffic accidents.

  After the incident, the account of a video platform of "Touge" has been displayed as private, and the account nickname, avatar and personal cover have been changed.

  On the day of the incident, the online biography was a social account of the boyfriend of "Touge", saying, "She got a driver’s license last year and her driving skills are quite good, but I really didn’t value her. Now things have gone wrong, and it’s too late to say anything."

  Lessons learned from broken clavicle by experienced riders.

  According to public reports, over the past year, a number of "motorcycle online celebrity" have been killed in traffic accidents, including "Zhuang Muqing", "Xiaoyu loves to eat fish" and "Liu Fugui", most of whom are young people in their twenties.

  For the accident of "Boss", Ms. He, who has many years of riding experience, told Jimu journalists that according to the existing online videos and other information, it may be caused by unfamiliar road conditions and too fast speed. "I have ridden in Chongqing. The road conditions there are very complicated and there are many corners, and it is either uphill or downhill. There are certain requirements for the rider’s skills."

  Some netizens said that the "head brother" was trying to catch up with the team in front, causing his own speed to be too fast. In this regard, Ms. He said that riding must have its own rhythm, and the riding speed must be determined according to the displacement, performance and driving ability of its own vehicle. "He can control the ride to 100 mph, but I can’t control it, so ride 80 mph. There is no need to be brave."

QQ Pictures 20230919231201.jpg

  Social media account of "Touge" (Source: Internet)

  Ms. He told Jimu journalists that once riding an accident, you may lose the chance to start all over again. Just two days ago, Ms. He just had an operation and took out the steel plate fixed at the clavicle last year.

  In June last year, when Ms. He was riding a scooter of others, she was unfamiliar with the condition of the car, which led to a collision with a taxi that forcibly changed lanes. "At that time, the brakes of the car I was riding were not very good, and the tires were slippery. I couldn’t stop people and flew out." The accident directly led to Ms. He’s clavicle fracture. She lay in the hospital for a whole month and had a steel plate implanted surgically, which cost more than 30,000 yuan.

  Ms. He said that the traffic police accounted for 30% of the responsibility for this accident. She recalled that at that time, she felt that she had been riding a large-displacement car for several years and was very familiar with it, not to mention riding a scooter. Looking at the spacious non-motor vehicle lane, she stepped onto the non-motor vehicle lane, but she didn’t expect an accident. Ms. He said that the accident could have been avoided as long as she was careful.

  After the operation, Ms. He’s injured collarbone will have an impact on her arm strength and lifting heavy objects, and it will be dull when the temperature is low. Until a few days ago, she went to the hospital to take out the steel plate, and now she is slowly recovering.

  It is precisely because of this accident that Ms. He will pay special attention to wearing protective gear, observing the road conditions at all times and cherishing the opportunity to ride on the road.

  Security issues behind traffic.

  In the video released by motorcycle bloggers, hot pants, vests and black silk seem to be the standard of the picture.

  Online celebrity, whose fans have just turned over 10,000, released a cool cycling video with long hair fluttering, and with such a rebellious statement as "You have to ride a race when you are young, and your bones fall quickly", you can get thousands of praises. After the video released continuously every day made fans get more than 100 thousand, bloggers began to bring goods.

QQ Pictures 20230919231454.jpg

  Online celebrity social account of a motorcycle (Source: Network)

  "In fact, it is no problem to shoot videos for traffic, but some people don’t really love motorcycles, but regard motorcycles as a tool for them to make money." Mr. Ding, the head of a motorcycle club in Hubei, said that many riders really love motorcycles and filmed their motorcycle experiences as videos for everyone to enjoy. However, some people think about how to shoot videos every day to suck powder, and even copy other people’s video shooting methods and texts directly without thinking, which is completely stale.

  "Those so-called good-looking traffic videos, girls wear less, and many don’t wear protective gear, which looks very cool." Mr. Ding said that this kind of video is not only irresponsible for his own safety, but also misleading to others.

  Ms. He said that it is normal for everyone to love beauty and want traffic in the Internet age. "But I don’t understand some behaviors." Some people go out to play by bike, blow up streets and tilt their heads on the highway. In fact, these behaviors have completely affected others.

  Mr. Ding said that motorcycles are not safe as a means of transportation. As a rider, I fell in love with the free air from the moment I got on the motorcycle. But true love should be to guard against risks, obey rules, wear protective gear and ride safely.

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Tik Tok made efforts to "interest in e-commerce", where does the star take the goods?

Laiyuan Mixiniu Entertainment

Text | Founder   

"Many stars want to do live e-commerce. They don’t know that this is much more complicated than they think. You need a very strong supply chain team, not your fans who stand there and talk can make money …"

 

A few days ago, Luo Yonghao made this speech on a hot search in Tik Tok. At the same time, he also set a flag, hoping to complete the target income of 10 to 15 billion this year. There are thousands of stars with goods. Why can Lao Luo get a drink alone and occupy a seat in the "Four Kings with Goods Live"?

The word "supply chain" was repeatedly mentioned in Lao Luo’s speech, which reflected the hidden e-commerce operation system behind the seemingly simple live broadcast. At the first Tik Tok E-commerce Ecological Conference that Lao Luo appeared this time, Tik Tok first proposed the concept of "interest e-commerce": an e-commerce based on people’s longing for a better life, satisfying users’ potential shopping interests and improving consumers’ quality of life.

 

In other words, traditional e-commerce relies on users’ search behavior, while Tik Tok e-commerce relies on "short video-based interest content" to actively provide Amway good things for users and lead the improvement of people’s quality of life. After the "interest e-commerce" strategy has landed, or the brand store broadcast has ushered in a big outbreak, the traditional star live broadcast has an uncertain road ahead.

On the other hand, bid farewell to "the first year of star live broadcast with goods". In 2021, the world of star goods will no longer grow wildly, and most brands have a good idea about the strength of each big coffee. After the big waves, the stars who have not made a successful start will fly away, and the remaining "gold" will either return to the main business of performing arts, or face the decline of GMV cliff, or gradually delegate power to their disciples …

 

Star live broadcast with goods 2021, the situation is changing.

"First year" in 2020 and "Fever" in 2021.

"The destination of stars is to bring goods."

 

In the just-concluded Tucao Conference 5, Viya, a "sister with goods", made fun of the trend of stars grabbing her job. Due to the epidemic situation, film and television winter, 2020 is indeed the "first year" when stars flock to the live broadcast room.

 

However, only one year later, seeing him rise from a tall building, seeing him entertain guests, and seeing his building collapse, the star is becoming a cash cow in the eyes of the live broadcast platform, and it is no pity to abandon it. The market is "cooling down".

 

Open the "Star Cafe Kanban" with the data of Gourd for nearly 30 days. No matter the platforms of Amoy, Shake, Express and Beijing, the average sales of most star live broadcasts are below 10 million, and only Zhang Ting, Stephy, Tu Lei and Hu Haiquan are higher than this figure.

Among the four, Zhang Ting faded out of the entertainment circle for a long time, and now her main identity is the founder of Wechat business brand TST. Strictly speaking, she is more inclined to businessmen than stars; Tu Lei, who scored 27.86 million sales per game, is best known as the emotional tutor of Tianjin Satellite TV’s people’s livelihood mediation program "love battle". It is also far-fetched to call him a star.

 

In terms of monthly total GMV, from last year to this year, all the stars have an amazing falling curve. According to the statistics of Hulu, in the second half of last year, eight stars, including Zhang Ting, Tamia Liu and Lin Yilun, achieved GMV of hundreds of millions in some months, but only Luo Yonghao can do it this year.

 

On the one hand, the decline of GMV per game, on the other hand, the sharp drop of broadcasting frequency. With the spread of the epidemic and the revival of the entertainment industry this year, many stars who originally brought goods because they were "idle at home" began to shift their focus back to their main business, and it was inevitable that they could not do their best to bring goods live.

 

Tamia Liu, the "Liu Yidao" who once dominated Taobao’s cargo industry, only broadcasted two shipments in the past 30 days, with an average sales of only 6.095 million; Last year, the last live broadcast of Li Birthday, which had a stable record, had to be traced back to January 17, and it had not been broadcast for nearly three months, and his live broadcast only achieved 9.2768 million sales. As for Michael Chen, Stephy and others, they can only keep one or two live broadcasts every month.

 

Another phenomenon is that stars gradually fade out of the live broadcast room, and more and more frequently they are handed over to new anchors to replace them. For example, in Luo Yonghao’s live broadcast room, on the surface, the "daily broadcast" has increased the frequency, but in fact, Lao Luo’s appearance times are getting less and less, and the audience is even tired of watching new anchors such as Zhu Xiaomu, Li Zheng, An Tian and Lin Duola, because they really appear too many times.

Standing at the node of 2021, the world of star goods delivery has undergone more than a year’s evolution. Brands have more or less gradually realized the truth that "flow is not equal to sales", and there are fewer sloppy projects that blindly attract stars into the game. Nowadays, the remaining high-quality star goods are gradually evolving in two fixed directions.

 

The first category is the mode of "head anchor+traffic star assistant". In fact, "supporting performance" may be a more suitable position for stars than "solo anchor" to bring goods. Visiting the live studio in Li Jiaqi and Viya and participating in it as a supporting actor can not only ensure the professionalism of the delivery operation process, but also interact closely with the anchor, and it is easy to be fired into a loud "out-of-circle event".

 

For example, last month, "Lu Han walked into the live broadcast room in Viya and changed to eat and broadcast" boarded a hot search. In the live broadcast, he ate and drank hot pot and barbecue without idol burden, which made the topic reading volume soar to 670 million; A few days later, Dilraba appeared in the live broadcast room in Li Jiaqi, announcing the new drama "Long Songs", hoping to finish the announcement task efficiently while mentioning the hot search.

The second category is that the star leads a supply chain team, the establishment of MCN company, or the star actively signs a contract with MCN to obtain MCN’s full set of live technical support. For example, Luo Yonghao’s "Make Friends" team signed a note for Stephy and other stars to provide live broadcast solutions for a long time.

 

No matter what kind of form, the above-mentioned star live broadcast with goods is becoming more and more professional. Brands are no longer superstitious about inviting high-flow stars to create momentum, but more calmly choose stars with experience in goods cooperation, and match the most suitable goods according to their people’s settings, and operate the projects with goods with stars more finely.

The stars belong to MCN?

Where will the star live broadcast take the goods?

 

First of all, it must face the competition with other modes of carrying goods. Combined with the macro e-commerce ecology, whether it is the "interest e-commerce" first mentioned by Tik Tok or the "content+private domain" live e-commerce that Aauto Quicker has been talking about, its core is to create an immersive shopping scene for users to "tap their potential consumption needs".

 

In this respect, "brand shop broadcasting" is a new threat. According to "Flying Melon Data: Trend Report of Brand Store Broadcasting in 2021", in February 2021, the number of brand store broadcasts nearly doubled compared with January; Up to now, Tik Tok’s brand-name store broadcast sales have accounted for more than 50% of the total sales.

The advantage of brand store broadcasting is to bring users a "cloud shopping" experience, especially watching clothing store broadcasting, which is very similar to walking into a clothing store in a shopping mall. The way the anchor controls the rhythm and mobilizes the atmosphere in the live broadcast room is very close to the shopping guide scene that the public is most accustomed to; And brand stores communicate seamlessly online and offline, and it is easier to carry out profit concessions, so it is easier to obtain high conversion.

 

Of course, star live broadcast also has its competitive advantages, that is, high traffic and the spread of endorsement effect. In public cognition, the appeal of stars is usually far greater than that of brands. It is easier to occupy users’ minds by using celebrity endorsements to bind with brands than by directly and rudely preaching brands.

 

In addition, if the star live broadcast wants to compete with the brand store broadcast track, the most essential thing is the positive contest of live broadcast frequency and live broadcast time. This means that stars who are interested in live e-commerce must adopt a "professional" attitude, one is to ensure a stable and continuous live broadcast frequency, and the other is to cooperate with excellent supply chain teams.

 

From this point of view, this is why a large number of middle-aged stars, artists who have left the entertainment circle, and stars below the third line will be active in the live broadcast room. Cao Ying and Lin Yilun, "representatives of middle-aged stars", Zhang Ting and Ye Yixi, "representatives far away from the entertainment circle", and Yu Zhen and Ji Jie, "representatives of stars below the third line", all of whose GMV are among the best in the industry.

As for the excellent supply chain team, it will become the core factor to determine the star GMV in the future. As Lao Luo said, the biggest contributor to the live broadcast is not the anchor, but the supply chain team behind it. If there is no foundation of supply chain, even if you are eloquent, you can’t bring goods. People, goods and fields are indispensable.

 

In fact, keen artists have long smelled the changing trend of stars with goods. In the middle of last year, Hu Haiquan, who is a musician and an investor, has been personally involved in every link of product selection, script planning and live broadcast. In June last year, he conveniently founded MCN Company Jujiang Xingchen, and signed a number of artists such as Yu Zhen, Li Naiwen, Charmaine Sheh and Jiang Shan to form a live matrix.

 

When he settled in Aauto Quicker, Hua Shao founded a brand-new MCN company in the same period. He hoped that his live broadcast career would last at least three to four years, and he could build the brand of "Feizaihua Department Store" by accumulating users in the future, so as to develop his own brand supply chain in the future.

 

At the Tik Tok E-commerce Ecological Conference, Luo Yonghao took another step forward. On the one hand, he announced that he would serve more stars and online celebrity through accumulated supply chain capabilities; On the other hand, the "Make Friends" brother company will start the education and training for anchor online celebrity, with Lao Luo as honorary principal and training lecturer.

 

This sends at least two signals. First, for the stars, "making friends" may be the best service provider for the current stars to live broadcast. Previously, they provided a full set of live broadcast solutions for Stephy, Li Dan, Jerry Lee and others. Now, Qiwei’s average sales have reached 30 million. Become a "friend of Lao Luo", or the best destination for all stars to bring goods in the future.

Another signal, for the new anchor in the industry. On the one hand, Lao Luo will build a group of high-quality and professional anchor teams to improve the employment environment of low-quality "gang-type" anchors in the past; On the other hand, he stressed that on the basis of laying a solid supply chain, excellent amateur anchors may not be inferior to stars in bringing goods, and among them, Li Jiaqi and Viya are likely to be born.

 

From this trend, the future industry will be divided into two parts: a group of stars with stable live broadcast time will be advanced to "professionalization" under the system of self-built supply chain; High-quality new anchors trained by professionals have the opportunity to grow into independent Li Jiaqi and Viya.

 

In the future, the live broadcast with goods will be surging.

(

通过admin

The average monthly income of network anchors is at least 10,000 yuan. Experts: Income generation by novelty content.

The video anchor eats cactus, smokes and eats light bulbs live. Video screenshot

The video anchor eats cactus, smokes and eats light bulbs live. Video screenshot

The video anchor eats cactus, smokes and eats light bulbs live. Video screenshot

  Recently, a female anchor named "Eating Food Feng Jie" on a video platform uploaded a large number of videos, including many performances of eating strange things raw. Some netizens broke the news that the woman was suspected of being controlled by a man and was coerced to perform. However, after investigation by Handan police, the woman and the man have a mother-child relationship. In order to increase the number of clicks, the two jointly planned, performed and released videos.

  According to the investigation by the reporter of Jinghua Times, the content of the video platform is diverse, and it is not only the "food-eater Feng Jie" who attracts people’s attention with "masochistic" performances such as raw food, but also some videos are full of suggestive content. The reporter learned that the platform has hundreds of thousands of fans when users are underage. These anchors earn income through advertisements or live broadcasts, with an average monthly income of at least 10,000 yuan.

  case

  Aunt suspected of being coerced, recorded video, police investigation showed that it was planned.

  A female anchor named "Chihuo Fengjie" uploaded a large number of videos through a short video software, with 132,000 fans. The anchor claimed to be 48 years old, a retired worker, single and childless, and his hobby was "eating something that ordinary people can’t eat". The video released by "Eating Food Feng Jie" mostly shows eating "special items", such as swallowing goldfish alive, eating light bulbs, eating live eels raw, eating breadworms, cacti and so on.

  The reporter noticed that in the above video, the number of clicks on the performance of eating light bulbs reached 2.741 million. The performance of "swallowing goldfish alive" reached 733,000 hits.

  On June 3rd, a netizen posted that Weibo suspected that the woman was under duress. "My aunt does something that normal people don’t do every day. I paid close attention to the look on her face when she took the video, and I felt as if she had cried. " Some netizens said that they had heard someone in the video urging the aunt to eat quickly. "The voice is very small, but you can still hear it if you listen carefully." According to the screenshot of the live video released by netizens, some netizens suggested that the aunt "took off her glasses when she was controlled", and then the woman took off her glasses. This detail makes netizens more suspicious that women are being coerced.

  Soon after, some netizens exposed the photo and video platform account of the man suspected of controlling the woman, and posted a screenshot of the chat record. In the screenshot, the man said, "I am the nephew of my aunt. I just control her and let her make money for me. I will beat her if I don’t make money."

  The matter continued to ferment. As of 6: 30 pm on June 3rd, the topic of "Aunt was suspected of being forced to record videos" was read by 92.735 million people in Weibo.

  On the afternoon of June 3rd, the police in Handan released an investigation report on this matter, and the related video was confirmed by the police in Handan. In the video, the aunt (Chen Mou, 45 years old, from congtai district) and the online man (Wu Mou, 24 years old, from congtai district) were in a mother-child relationship. At present, Chen Mou’s physical condition is normal, with no obvious scars. The two confessed that many times through the video platform, they jointly planned, performed and released videos such as "eating strange things" to attract the attention of netizens and increase the number of video clicks. At present, the police have extracted pre-processed cactus, Chili noodles and other performance props, and are further investigating the relevant situation.

  Subsequently, the video platform released a message in its official Weibo, saying that the police investigation results had been announced, and the platform would strengthen management. That night, "Chihuo Feng Jie" cleared all previous videos and released a new video in which she declared that she was not intimidated. The reporter noticed that as of around 8 o’clock that night, her fans had soared to 293,000. However, this "clarification" video released by "Chihuo Fengjie" did not quell the doubts of netizens, and many netizens called on the police to continue the investigation.

  After 95, the boy risked drinking "fire wine" and bluntly said that it was also catharsis in order to increase the powder.

  The reporter found that in the video platform, there are not a few "masochistic" people who perform eyeballs by eating special things raw. Among them, three post-95 boys named "Social Seal Brother" (hereinafter referred to as Xiao Xi), "Yellow Brother of the Central Plains" (hereinafter referred to as Xiao Huang) and "Bo Brother of China" (hereinafter referred to as Xiao Bo) are from Shandong, Henan and Zhejiang, and most of their recorded contents are "Xiao Xi". Three people met and formed a combination through the video platform. Among them, Xiao Xi is the youngest and has the largest number of fans, which is 375,000, while the other two have more than 100,000 fans.

  In an interview with the Beijing Times reporter, Xiao Xi said that he is 17 years old and a sophomore, but he is currently in a state of suspension. He spends a lot of energy on the video platform and hopes to be a full-time video anchor in the future. He introduced that as long as the recorded video can be recommended to the homepage of the video platform and become a "hot video", the number of fans will increase substantially.

  In a video he recorded recently, "Challenge 40 Cigarettes", he stuffed cigarettes into his nostrils and mouth, lit them at the same time, and swallowed the ash, with a painful expression. And the video has reached more than 3 million. Previously, he also released videos such as "Challenge 20 cigarettes" and "Eat 4 cigarettes".

  Xiaobo is 18 years old. In an interview with reporters, he said that he once ate two live turtles and performed "biting" lighters. "My number has only been played for one month, and the number of fans has risen to hundreds of thousands." And he himself did not think too much about the consequences before doing these challenges. He said that most of the experiences of eating raw food did not bring discomfort to his body. Only once, when he recorded a video of eating Chili powder, he was dizzy. "I fainted for three or four minutes and felt particularly heartbroken. Later, I spit it out."

  In addition, an accident almost happened in another recording. Xiaobo said that in the video "Drinking Fire Wine" recorded by Xiao Huang, the flame in Xiao Huang’s cup spread with the spilled alcohol, igniting his pants and causing abdominal burns. The reporter found that Xiao Huang was carrying a burning glass of white wine. At first, he lit a cigarette with the fire in the cup, and then an accident happened, ending the video recording in chaos. He himself said, "I wanted to try to spill a little bit to prove to netizens that it was real wine, thinking that the fire would go out soon, but I didn’t expect it to get up. I was very scared at that time. Fortunately, someone around me helped me put it out with water. " In this accident, his foot was stabbed by broken glass.

  When the reporter asked why he was willing to take risks to record such a video, Xiaobo bluntly said, "It is also a catharsis for the sake of rising powder." The growth of fans has given him a sense of satisfaction that he never got in the real society.

  The anchor can withdraw cash if he receives a virtual gift with pornographic content.

  The reporter observed that some anchors on the video platform gain attention with vulgar and pornographic content.

  Take the user’s "laughing at four bottles" as an example. The video posted by the user is marked with words such as "sexual abuse" and "crazy car shock". Some videos are recorded in bed, and a man and a woman or a man and a woman tell pornographic jokes in the form of dialogues and short plays to simulate adult indecent pictures.

  In addition, some users attract fans with exposed costumes and provocative behaviors, and some users wear sexy pajamas to record videos in their bedrooms.

  The anchor named "Dong Damei" often takes selfies in sexy clothes. In a recent video she recorded, she sang lip-synching in front of the camera in red sexy pajamas, and the video was played 422,000 times. The anchor told the Beijing Times reporter that she is 24 years old and has been registered on the video platform for less than 4 months, and the number of fans has gradually accumulated to more than 200,000.

  She introduced that in addition to recording videos, she occasionally broadcasts live on the video platform. "In the live broadcast, fans will keep brushing gifts for me."

  It is understood that these virtual gifts need to be purchased using the virtual currency of the video platform. The reporter saw on the virtual currency page that 6 yuan can be used as the virtual currency of 42 yuan, while the gifts that can be purchased by virtual currency include flowers and lollipops, and the crown with the highest value costs 188 virtual currency. After the live broadcast, the system will convert the gift into a yellow diamond. An anchor introduced that after sharing with the platform, 10,000 yellow diamonds will be converted into 5 yuan RMB, and the anchor can withdraw cash in the background.

  Dong Damei said that in a live broadcast lasting about half an hour, she received a total of 30,000 yellow diamonds.

  In addition, Dong Damei published her own WeChat account in her profile, and fans constantly added her as a friend. Dong Damei said that the number of his friends has reached the upper limit. These friends have also become potential buyers. The reporter noticed that she posted information about selling gold jewelry in her circle of friends every day to generate income.

  High school students and their mothers perform together to keep fans watching mobile phones frequently.

  The video platform anchor "Qizihang Running" has 878 works and 650,000 fans. You can click a video at will, and the number of plays ranges from 200,000 to 600,000.

  Open his homepage, almost all his works are in cooperation with his mother. In the video, he has a clean face, bangs are carefully cut, he wears a white or black coat, plays guitar with his hand, and completes songs with his short-haired mother. The video length is about 1 minute. Compared with the sexy woman who often shows her flesh on the video platform or the anchor who takes the funny and vulgar route, his style is somewhat "small and fresh".

  Qi Zihang told the Beijing Times reporter that he was only 18 years old two months away from Liaoyang, Liaoning Province, and he was a student who was about to take the college entrance examination. He began to spend energy on the video platform last year. In the earliest works, "Qi Zihang Running" was still a male student who mainly recorded his life and practiced guitar singing by himself. He tried to play "diors man" with friends, and most of the videos were played below 50,000 at that time.

  A year ago, the broadcast volume of "You Love Her So Much" with my mother reached 760,000. Many people commented that his mother was young and beautiful and sang well, and praised the mother-child combination. From then on, they began to perform with her, showing her talents such as playing guitar and singing.

  Qi Zihang said that singing and playing guitar is just a hobby. He has played for five years but has never received professional training.

  Qi Zihang admits that he studies in general, doesn’t like learning, likes being in diplomatic friends, and likes to use his brain. "The form of singing with my mother is my own idea, in order to attract more people’s attention." He revealed that in addition to the video software, he also uses QQ and Weibo. He has several micro-signals. "Sometimes two mobile phones are too busy." There are only 71 states and more than 7,000 fans in Weibo with the same name. He bluntly said that in addition to sleeping, he looked at his mobile phone at least once every five minutes to maintain his fans.

  survey

  Divided into plus advertising revenue, the anchor can earn 10,000 yuan a month.

  The reporter’s investigation found that these "reds" who have hundreds of thousands of fans on the video platform have a high income. Behind the huge fans is the economic income that cannot be underestimated. The gifts sent by fans in the live broadcast can be discounted. In addition, the anchor also has advertising income. Some of the anchors are underage.

  Although he is still under the age of 18, when it comes to the process of fan accumulation, Qi Zihang has a mature state, "insist on making it, and make it as a career." He said that if you send more, the number of people who like it will be more, and you will have the opportunity to be popular. After the exposure probability increases, the number of fans will gradually increase.

  Ganlu, an anchor who is famous for his imitation on the video platform, told the Beijing Times reporter that he added an advertisement to the video to charge 300 yuan and made a separate advertisement video to charge 500 yuan. His fans are only 120,000.

  Qi Zihang, who has 650,000 fans, said that his advertising fees ranged from 1,000 to 2,000 yuan. In addition, the gifts sent by fans in the live broadcast are discounted after 50-50 split with the platform. He is still in the third year of high school. "Although the monthly income is unstable, there is an average of 20,000 per month." According to Qi Zihang, he only used his spare time to send videos every two days. "My parents are very supportive."

  Xiao Xi, who has more than 300,000 fans, revealed that his average monthly income ranges from 20,000 to 30,000 yuan. Once the video is promoted to the homepage of the video platform, the advertiser will contact him actively. "There are people who sell mobile phones and people who sell clothes to advertise with me." The way of cooperation between the two parties is that advertisers record or users personally record videos containing advertising information. "Hang in my account for 24 hours and charge 600 yuan for each advertisement."

  Xiaobo said that his monthly income is unstable, with an average of about 10,000 yuan. He recalled the time when he earned the most money, earning 7000 yuan a day. On the same day, after he released a popular video and was promoted to the homepage by the platform, he received invitations from many advertisers. Xiaobo said that he would not choose the content of advertisements. "In the past, as long as the funds were in place, they were given, but they suffered a loss." He revealed that he had been blocked by the platform for one month for publishing an advertisement containing horror pictures. As a result, his fans dropped sharply and his own income was also affected.

  Expert opinion

  Video platform generates revenue by novelty content.

  Why do videos that eat live worms and cacti raw, challenge smoking and are full of sexual suggestive content get hundreds of thousands of hits? In this regard, Wei Chao, dean of the School of Journalism and Publication of Beijing Institute of Printing, said that curiosity is one of the most basic instincts of human beings, and it is not surprising that people like to pay attention to these contents. In order to gain attention and create income, a large number of content will emerge that caters to the audience’s bad taste, and some content even reaches the level of absurdity.

  The original intention of the platform to expand its influence and attract attention is understandable, but if it attracts attention with vulgar and pornographic content, it may get instant traffic in the short term. But in the long run, it is not good for the brand building of the platform, which will eventually damage the brand value of the platform.

  From the perspective of the public and the social responsibility of platform enterprises, it is irresponsible for the platform to always cater to the low-level evil tastes of human beings and attract attention with ridiculous content, which is also not conducive to the construction of online media.

  Wei Chao said that the main regulatory object of relevant departments is the platform. In China, there is no so-called pre-examination, and more is to require platform enterprises to conduct self-discipline.

  Chen Lidan, a professor at the School of Journalism, Renmin University of China, believes that the platform is mainly responsible for the reason why netizens pay so much attention to such content. The platform selectively promoted relevant videos to its homepage, which contributed to the spread of such videos.

  Chen Lidan said, "This is a platform-oriented issue." The communicator is the controller who controls the whole communication. The poor quality of the communicator will also affect the audience. The reason why the platform favors such content is mainly due to the pursuit of click-through rate and the idea of making profits.

  The behavior of minors as anchors should be standardized

  In view of the possible impact of minors’ entry into the short video platform as anchors and the harm of pornographic and vulgar content on the platform to teenagers, the reporter of Jinghua Times interviewed Professor Zong Chunshan from the Youth Legal and Psychological Counseling Service Center. He said that this is a new phenomenon after the Internet approached life. The Internet is a double-edged sword. On the one hand, the Internet lacks management, and there are lagging problems in national legislation and the self-ethics of Internet platform enterprises, which makes a lot of vulgar and unsuitable content appear on the Internet. And because the internet has no boundaries, both adults and minors can access these contents. Such an environment has a great influence on children’s physical and mental health, in a sense, it will affect their values, outlook on life and even their sexual orientation.

  Zong Chunshan further explained that minors lack the ability to distinguish some information, such as some vulgar gender content, which will make minors misunderstand that gender relations are so naked, without emotion and responsibility, and their outlook on life will be affected.

  On the other hand, minors also discover that they are the masters of the Internet, and they can make use of the Internet in a positive way. However, at present, more often than not, excessive addiction to the Internet makes people feel empty, and some minors will feel anxious when they leave the Internet, which also makes them spend more time on the Internet.

  Zong Chunshan does not encourage minors to be anchors on live or short video platforms and become so-called "red people". Because minors lack the ability to distinguish things, it is easy to spread vulgar content and unhealthy content as their own content. This will do great harm to themselves and society, and will inevitably affect their studies, and more importantly, it will affect their real life.

  He reminded parents not to let their children take the route of online celebrity and stars too early. "This is an unhealthy orientation." It is not suitable for minors to enter the entertainment industry as soon as possible. The entertainment industry is a "playground" for adults, and there are many contents that minors cannot adapt to. However, the rules of the Internet game will make underage anchors face accusations, abuse, insults and temptations from many netizens, which is too cruel for an immature child, and parents need to strengthen guidance.

  Zong Chunshan suggested that the relevant departments should regulate the participation of minors on the Internet, and the relevant departments should speed up legislation and research and introduce protective policies to prevent minors from getting involved in this issue too deeply. In addition, the management of Internet information should be strengthened, and the content on the Internet that is not beneficial to minors’ body and mind should be avoided as much as possible. Relevant departments should restrict platform operators through legislation, so that they have no loopholes to exploit.

  Lawyer’s statement

  Playing erotic edge ball is against public order and good customs.

  Jiang Jian of Beijing Xiongzhi Law Firm believes that according to the provisions of China’s criminal law, obscene articles refer to books, periodicals, films, videos, pictures and other obscene articles that specifically describe sexual behavior or explicitly promote pornography. However, at present, according to the contents displayed in videos and pictures, it is not enough to be regarded as obscene articles in criminal law. Therefore, it cannot be regarded as the crime of spreading obscene articles, organizing the broadcast of obscene audio-visual products, or organizing obscene performances. If it is suspected to constitute a crime, the public security department should identify it according to the investigation results. However, in general, some anchors’ behaviors such as playing the erotic edge ball and catching the eye with sexual hints such as yellow paragraphs violate public order and good customs, and relevant state departments should issue corresponding laws and regulations to regulate them.

  Han Xiao, a lawyer from Beijing Kangda Law Firm, said that many performances provided by the video platform are obviously provocative and suggestive, and whether they are obscene or not should be confirmed by the police. If it is constituted, according to the provisions of the Decision on Maintaining Internet Security, it is suspected of illegal and criminal acts to establish obscene websites and webpages on the Internet, provide links to obscene websites, or disseminate obscene books, films, audio-visual and pictures.

  Lawyer Han Xiao said that in recent years, with the rapid increase of mobile communication devices and terminals, the crime of obscene articles has once again shown a rampant trend. On the one hand, there have been great changes in the mode of communication. Compared with the mode of communication of computer websites, the mobile terminal APP with huge installation has a faster spread speed and a wider spread range. At the same time, the forms of obscene articles themselves have also undergone tremendous changes, and they are no longer limited to previous novels, pictures and videos. Various live broadcast platforms and live broadcast software emerge one after another. With these platforms and software, the so-called "anchor" uses various actions such as teasing nudity and sexual suggestion to win eyeballs, gain attention and gain economic benefits from them.

  However, due to the current development of network technology, the corresponding backward network supervision technology and imperfect supervision system make it more difficult to supervise the network and mobile communication terminals.

  Jinghua Times reporter Wu Hongli Fan Rui

通过admin

Batteries, thumbtacks, plastic sticks … Do you believe it? These are all foreign bodies in the child!

  Cctv news: (Reporter Kang Yanlong) On September 10, 2018, a 4-year-old boy was killed by food in a kindergarten in Yiyang, Hunan.

  On September 23, 2018, a 4-year-old boy from Shengze, Jiangsu Province swallowed a one-dollar coin by mistake, and his family sent him to the emergency department of Jiaxing First Hospital with symptoms such as dysphagia and vomiting.

  On March 5, 2019, a 3-year-old child in Suining, Sichuan, accidentally ate a tablet called "potassium permanganate" while playing at home.

  … …

  Can you believe it? These things in the picture above are some foreign bodies taken out of children by hospitals in recent years! Generally speaking, children often eat glass balls and toys, as well as needles and threads. "As long as he can find things, there are cigarette butts and coins picked on the ground. The youngest is eight months old and the oldest is close to three years old. " Li Long, chief physician of general surgery of Capital Institute of Pediatrics, told CCTV reporter.

  "If you catch something, put it in your mouth, or see what adults eat, they also want to eat." Children’s strong curiosity makes parents really "headache". In the face of children’s endless "swallowing", how should parents scientifically prevent and respond in their daily lives?

  "Up to four hours! Otherwise, the consequences are unimaginable. "

  In the early morning of April 22, 2019, doctors from the Capital Institute of Pediatrics were performing an operation — — A 2-year-old boy was diagnosed with esophagotracheal fistula and pneumonia because he swallowed the battery, and the situation was very serious. Not long ago, the boy had a major operation for swallowing a button cell, which was his second operation within a month.

  It is understood that the boy was discovered by his parents more than 10 hours after swallowing the battery by mistake: "At that time, it was found that the toy was missing a battery, and it was suspected that it might be eaten by the child by mistake." Immediately, the parents sent him to the local hospital, but the doctors in the local hospital did not pay special attention to it. "Take a plain film of the chest and you will see a foreign body in the chest immediately, but it was missed by the local doctor." Attending doctor Li Long said.

  After such a delay of 15 hours, the child began to have symptoms such as vomiting, pain and fever, and the parents realized the seriousness of the problem. It was not until March 29 that the operation was completed and the battery was taken out.

  After the first operation, the doctor asked the child to abstain from food and water because of stomach infection caused by battery leakage. On April 2, the boy began to have choking symptoms after drinking water. After being diagnosed by a doctor, he was diagnosed as esophagotracheal fistula and pneumonia, and then he underwent a second operation.

  "The actual removal is very easy. Modern gastroscopes, esophagoscopes and other equipment are very advanced, and foreign bodies are easy to take out. However, when this child took out foreign bodies, serious sequelae have occurred and the battery leaked." Li Long said: "It is not uncommon for children to swallow button batteries. Most of them were taken out in time and did not cause great damage. However, the boy suffered from pathological changes after surgery, and the situation was more serious."

  The gap between the batteries is coated with glue and other connecting substances. After being swallowed by children, it will soon dissolve under the action of saliva, leading to battery leakage. Generally, acidic substances will leak in four hours, and inferior batteries will take less time.

  In Li Long’s view, once a child is found to have swallowed foreign objects such as batteries, he should not hesitate to seek medical treatment immediately, otherwise, it will lead to serious consequences and even death. "If you swallow the battery by mistake for up to four hours, it may be life-threatening if you grow a child."

  "It’s not all right to take out the foreign body."

  "I met such a child. After the parents found out, on the way to the hospital, the child suddenly burst blood vessels. Under the strong acid of this battery, the blood vessels were corroded." Li Long has been a doctor for 30 years and has encountered two cases of sudden death of such children. "Another child swallowed the battery by mistake a day ago, and the symptoms of pain, fever and vomiting were very serious. During the examination, the child suddenly sprayed blood through his nose and mouth, and there was no way to cure it. Seeing that the child’s heartbeat was gone for more than ten minutes." After the leakage of battery acid, the esophagus was corroded first, then the trachea was corroded, forming a serious tracheoesophageal fistula, and then seriously invading the internal carotid artery of human body to both sides.

  Unlike the usual swallowing of coins, toys and other things, batteries are more harmful to children’s health. Coins and other things are just a mechanical obstruction and oppression to the body, while batteries are very special, with a layer of metal outside and a strong acidic substance inside, which is very toxic. After the leak, the child’s stomach and esophagus will soon corrode and die under stimulation.

  "Once this fistula occurs, children will eat and drink water directly into the lungs, causing severe cough, followed by severe pneumonia."

  Li Long told reporters: "This child is lucky. If the corrosion is serious, the consequences will be unimaginable. The child may suddenly lead to the rupture of the internal carotid artery or the rupture of the aorta, and it is too late to rescue."

  As of the date of publication, CCTV reporter learned that the child has been discharged from the hospital. "The tracheoesophageal fistula has grown, and this is just the first level." Ye Mao, a general surgeon at the Capital Institute of Pediatrics, told the reporter that the current state of the child is better than expected, and the first level has passed. There may be a series of difficulties to be overcome in the future, such as recurrence of esophagotracheal fistula, esophageal stenosis and tracheal stenosis … …

  "Things that choke the trachea are more dangerous."

  One to three years old, but in the opinion of relevant experts, the most dangerous period is within one to three years old.

  Children at this stage have their own activity ability, but they have no self-control. Don’t know the danger, don’t know what to eat and what not to eat. If parents don’t take care of them a little, their children may be in danger. Therefore, within the age of three, our parents or nursing staff are required to be extra careful with their children.

  The duty of a doctor is to race against time. At the press conference held in National Health Commission on January 25th this year, Gao Hengmiao, an expert from the Department of Critical Care Medicine of National Children’s Medical Center and Beijing Children’s Hospital, demonstrated the relevant methods of first aid for children after swallowing foreign bodies.

  Li Long, chief physician of general surgery department of Capital Institute of Pediatrics, believes that once a child is found to have taken a foreign body by mistake, especially a battery, he should go to the hospital immediately, regardless of whether he has or suspects it. The doctor should first take a chest X-ray and have a fluoroscopy, so that it can be completely ruled out. If it is found that it has been taken out in time, we should race against time, don’t wait, can’t wait, and pay special attention to it.

  At the press conference held in National Health Commission on January 25th this year, Gao Hengmiao, an expert from the Department of Critical Care Medicine of National Children’s Medical Center and Beijing Children’s Hospital, demonstrated the relevant methods of first aid for children after swallowing foreign bodies.

  In Gao Hengmiao’s view, things that choke the trachea are more dangerous.

  "The first situation is that this thing is relatively small, and it enters the trachea. At this time, the child has something in his mouth, which is mainly manifested as sudden coughing. If this thing is slightly larger, it may be accompanied by difficulty in breathing, difficulty breathing, and even a blue face. This situation often suggests that this thing has entered the trachea. At this time, it may not be handled at home, and it should be handled by a doctor as soon as possible.

  Another situation is a foreign body in the throat. For example, when eating grapes and jelly, the child will suddenly suffocate. In this case, on-site rescue is very important. "

  How to judge?

  First, all of a sudden, the child was silent, and his eyes were very frightened. He coughed but couldn’t make a sound.

  Second, soon lost consciousness, coma, and soon stopped heartbeat.

  This situation depends on the size of the child for on-site treatment, and parents should master the treatment methods.

  If the child is very young, under one year old, and you can hold it with your hands, find a place where you can sit firmly at home, and quickly lift the child up with one hand, let him face down, put his trunk on your arm, with his head down and his ass high, and pat him hard on the shoulder area of his back with the other hand. Don’t feel bad at this time. The harder you push, the greater the possibility that this thing will come out.

  If an older child, if the child is still awake, can stand still, hold him from behind, let him face forward, and stick his body tightly to you. Put a fist in one hand under the mouth of the child’s heart, and feel that there is a bone under the chest. This is the place where the stomach is, and the other hand clenched his fist and pressed it hard. At this time, don’t worry about other problems, press hard, and then rush up by the gas in the stomach and lungs to flush things out.

  In any way. Once the child has a little reaction, open his mouth and have a look at it. If you can see this thing, take it out quickly. If you can’t see it, don’t start to dig a foreign body in your mouth, because when you dig, you may poke something in. The more you poke it, the more you can’t get out. If you can’t see it, follow the original method and try to discharge the foreign matter. This is about a foreign body in the throat.

通过admin

The income gap is huge, and industry disputes are constant! Who is making the virtual anchor bubble?

  Virtual anchor "Gan Gan Xian Jun"

  Recently, the news about virtual anchor has attracted much attention: overseas virtual anchor VOX made its live debut in China, with a revenue of 1.11 million RMB. This makes everyone focus on the virtual anchor industry.

  What is the development of this industry, when it is really a blue ocean? Will disputes between content creators, guilds and MCN, which are common in the live broadcast industry, occur in the virtual anchor industry? In this regard, Chengdu Business Daily-Red Star journalists contacted relevant practitioners and chatted with them about virtual anchors.

  It is very important to set up a virtual anchor.

  Tone affects his popularity.

  The so-called virtual anchor refers to people who post videos or live broadcasts on video websites with virtual images. Because it originated in Japan, the current active audience area is concentrated in Asia.

  One weekend in May, in the office of an office building in the west section of Fucheng Avenue, Xiaoxin (a pseudonym) sat in front of two computers and started his live broadcast with a low and magnetic voice into the microphone. On the screen in front of me is a young man with long hair, named "Gan Gan Xian Jun". Xiaoxin is a junior and a serious second-year enthusiast. It happened that he studied broadcast host, and after several rounds of interviews, he finally became a virtual anchor — — Strictly speaking, Xiaoxin is a "man in the middle", and "dry fairy king" is his "condom".

  People in China and holsters are terms of virtual anchor circle. Compared with real anchors, virtual anchors never appear as real people, but carefully prepare a moving image for themselves, which is called holster. Leather covers are generally divided into full three-dimensional simulated real people, three-dimensional simulated cartoon images and plane cartoon images. The anchor himself, who is responsible for providing the voice, movement and expression for the holster, is called the man in the middle.

  The first live broadcast of "Gan Gan Xian Jun" was on May 27th. "Be sure to have your own personnel. Like vox, people are particularly touching, so there will be so many fans. " One of the founders of the virtual brand V1 Cube selected Xiaoxin is not the VOX mentioned here, but a virtual anchor who just premiered in bilibili a few days ago. This Englishman from Japan is a member of Rainbow Society, a famous virtual anchor company in Japan. The Englishman is his design: he will communicate and interact with the audience in British English during the live broadcast. Although he spoke English all the time, he paid an astonishing 73.3% for the first night in China. In other words, for every 10 users who entered the live broadcast room, more than 7 spent money on him.

  According to the data, VOX’s live broadcast lasted for 1.7 hours, and thousands of people charged him with "prefect" (bilibili’s live broadcast room level, prefect is 1998 yuan per month) and "captain" (captain is 198 yuan per month), with revenue of 1.11 million RMB, paying nearly 40,000 people and interacting with more than 50,000 people. At present, his number of fans has reached 991,000.

  "As we have always emphasized, it is very important to set up a virtual anchor. Vox is very talkative, and his conversation content and style are moderate, and many netizens evaluate him ‘ Gentleman ’ ‘ High emotional intelligence ’ 。” Yang Shiqi, another founder of V1 Cube, told reporters, "Secondly, the sound, whether the timbre is moving or not, has a great influence on the popularity of virtual anchors. When you first contact a virtual anchor, whether the timbre is beautiful or not and whether there is enough recognition is extremely critical. " They chose Xiaoxin precisely because his voice is moving enough.

  The ability to collect money is extraordinary

  The income gap between the rich and the poor is huge.

  The virtual anchor’s extraordinary ability to collect money is really surprising. In China, when it comes to the realization of virtual anchors, bilibili’s 2021 annual report points out that users can buy virtual gifts in the application and give them to their favorite anchors to express their approval and reward. Bilibili will share the sales revenue of virtual goods generated by live broadcast with anchors and guilds, in addition to attractive rewards. The annual report also mentioned, "We plan to sign cooperation agreements with more anchors in the future to attract popular anchors and further expand our live broadcast business." In the value-added services (including big member services) section where bilibili’s live broadcast business is located, the revenue in 2021 was 6.93 billion yuan, accounting for 35.78%, up 80% year-on-year, and the revenue in the fourth quarter was 1.895 billion yuan, up 52% year-on-year.

  Lu Luoyi, co-founder of Chengdu Aurora Technology, told the reporter, "At present, there are more than 160 virtual anchors cooperating with the company. On the list of the top 100 released by bilibili, there are 3 anchors of TOP 100 and 1 anchor of Top30, and the monthly income range ranges from 300 to 1 million."

  In Lu Luoyi’s view, the 28 th effect is more obvious in this industry. The reporter learned that in the three months from February to April, 2022, 90 samples of bilibili’s monthly Top30 were taken, and the number of people with monthly revenues ranging from 200,000 to 500,000 was the largest, accounting for 71%; There are 3 people with a monthly income of more than 1 million, accounting for 3.3%. According to incomplete statistics, the top 120 virtual anchors in bilibili severely squeezed the income of other anchors, and the average monthly revenue of the other anchors only accounted for 1% ~ 5% of the top 120 virtual anchors. Polarization is quite serious.

  According to another set of public data, as of August 18th, 2021, among the 3,472 virtual anchors with relative attention in bilibili, 1,827 people earned money in 0 yuan that month, and more than half of them had no income.

  According to the data analysis, among the top five anchors in bilibili in April this year, two live broadcasts lasted more than 700 hours, two were around 600 hours, and one was around 500 hours, close to 600 hours. The reporter saw that the first-ranked "Wubi Crescent" had a live broadcast duration of 711.9 hours, but his income was only 6 yuan, and only three people were rewarded; The live broadcast of 581.2 hours "Heron wants to drink ice" earned 61,600 yuan, and the hourly revenue was about 0.01 yuan. In the event of such an exception, there is a high probability that the middleman is not online, just hanging the holster in the live broadcast room, without performance and interaction, naturally no one will pay attention and reward.

  The reporter learned that the salary composition of Chinese people is similar to that of real anchors, and they are divided into two parts: basic salary and reward. Because this industry has not yet formed a unified standard, enterprises are free to decide to adopt piecework system, hourly wage system or monthly salary system, so the basic salary gap between different enterprises is large. "

  "The Soul of Virtual Anchor"

  But can’t get the same treatment.

  Virtual anchor has won more and more attention with its huge ability to attract gold. On the other hand, some contradictions have gradually become prominent. The focus of controversy is the huge gap between the low income of Chinese people and the high income of holsters.

  "We are a little different from other companies. We don’t give the Chinese people a basic salary, but we share the income directly, and we will make it very clear when signing the contract. The average income commission of people in the industry is 4.5% of a live broadcast, and ours is 5%. In the early stage of the role, we have to invest a lot of resources, and when we sign an agreement with the trade union, we will also give us some help and support, so that the virtual anchor can quickly realize the benefits. One more thing, we don’t want to give people in China a kind of ‘ Part-time job ’ The feeling is that we will do this together. " The founder of V1 Cube said frankly.

  Xiaoxin said, "Maybe I’m more Buddhist. In addition, the company gave me a share of running water income, and the follow-up increased step by step, up to 20%. As long as I can keep up, I can actually make more money. " He regards himself as a member of the company and thinks that he is working with the company to create a virtual idol. "Although the audience sees that the virtual idols are very glamorous, the Chinese people have made great efforts in the back, so the contradiction between the company and the Chinese people will really make the Chinese people very chilling."

  Some insiders told reporters that although enterprises provide all-round support for virtual anchors, this does not mean that Chinese people can enjoy the same treatment as virtual anchors. "Even if fans think that the person in China is ‘ The Soul of Virtual Anchor ’ However, Chinese people have no special status within the enterprise and are even subject to stricter labor control. "

  It is understood that people in many companies have to bear the expenses incurred in their work. "Rent and transportation expenses account for the bulk. Secondly, find a vocal music teacher to train and buy computer equipment and game cards … … These are all burning money. " Chunye (a pseudonym), the person in China, revealed. "There are usually two kinds of contracts in the industry to create virtual anchors, business brokerage contracts or labor contracts. The common goal of Chinese people and the company is to maximize the content of virtual IP. In this process of character output, fans like not only the holster, but also the emotional connection and deduction of Chinese people. Their roles and identities complement each other. People in China will have different needs at different stages of growth and some plans for their future. In fact, there will be some variables. Regardless of the details of the facts, in fact, these incidents have occurred from time to time in Rainbow Society, so these variables will be considered when signing a contract and creating a virtual IP at the beginning, and several students will be tried (the holster will not be changed, and the Chinese will be rotated). Constantly output high-quality content and continue to let fans pay for the content. " Lu Luoyi bluntly said that it is quite rational for the industry to look at these.

  Industry pain points need to be solved

  Otherwise it will be another bubble.

  In any case, VOX proves that the virtual anchor industry is a blue ocean. Earlier, ANYCOLOR, the parent company of Rainbow Society, said that its listing application submitted to the Tokyo Stock Exchange had been approved and it was scheduled to be officially listed on June 8. According to the prospectus, Rainbow Society has set up five revenue modules, including live broadcast, content sales, performance activities, advertising and others (mainly for overseas businesses, etc.). In the past four fiscal years, Rainbow Society’s revenue and net profit increased rapidly, from the revenue of April 2018 (May 1, 2017-April 30, 2018) to 16.62 million yen and net profit.

  Will the IPO of Rainbow Society become the vane of virtual idol companies? The reporter learned that since 2019, companies of the same type have sprung up like mushrooms after rain, and all segments have been involved. Bilibili, for example, is making efforts in the virtual anchor sector. At the 12th anniversary of bilibili, CEO Rui Chen mentioned that from June 2020 to June 2021, a total of 32,412 new virtual anchors were launched, up 40% year-on-year, with a total contribution of over 1.89 million, and more than 60% of the world-renowned virtual anchors were launched in bilibili. According to bilibili’s 2021 financial report, value-added services (mainly live broadcast and big membership services) are still the largest source of income in bilibili. Relying on live broadcast and big membership services, bilibili’s value-added service revenue reached 1.89 billion yuan in the fourth quarter, with a high growth rate of 52% year-on-year. The annual revenue from value-added services reached 6.93 billion yuan, up 80% year-on-year. Among them, in the entertainment field, virtual anchor has become the fastest growing category of live broadcast in bilibili.

  Nowadays, more attention is paid to the resources of head factories. But in the virtual anchor industry, the majority is still small companies. Yang Shiqi said frankly, "Although the growth rate is very fast, the revenue base of virtual live broadcast is very small, which is not prominent in the total revenue of live broadcast business, so the industry scale is quite small." In Lu Luoyi’s view, generally speaking, the subject of live broadcast with high-intensity output and more repetitive content may turn from real people to virtual. "From the perspective of saving labor costs and protecting the health and safety of personnel, the problem of ROI conversion rate can be solved to some extent by using AI and other technical means, and such content can be broadcast repeatedly by virtual people — — Such an iteration may be good. Because of the replacement, there will naturally be some new jobs. "

  But first of all, we must solve the problems in the short video and live broadcast industries, such as the disputes between content creators, guilds and MCN, which have repeatedly occurred in the virtual anchor industry; Secondly, both the virtual anchor and the virtual idol are produced in the cultural circle with extremely high concentration of two elements, and how to break the circle is also a big problem. In the reporter’s opinion, only by solving these two major pain points can the virtual anchor industry ride the wind and waves. Otherwise, it may be another virtual economy bubble.

  Chengdu Business Daily-Red Star Journalist Ren Hongwei

  Intern He Yanling

通过admin

Snake Spirit When online celebrity and Mario Change Little Red Riding Hood, Mix and Match Comics to "Ruin" Childhood.

  Cucurbita pepo fires fire and cupps grandpa, and snake essence is busy broadcasting live. When online celebrity and Mario are taken away by the wolf as Little Red Riding Hood … … The animated characters of childhood have crossed, mixed and blended with modern elements, and turned into a series of new cartoons to brush up the circle of friends. After 80 s and 90 s, they called "ruining childhood", but they couldn’t help laughing. The creator Du Ke is an advertising designer, and he still hopes to record his childhood in such a special way. Du Ke said that since last week, after his works were turned into a fire by the Internet, he was overwhelmed by the business cooperation that followed. He was encouraged to be recognized by so many people, but he would not lose his mind and forget his original intention.

  Pick up the brush after 12 years of work.

  Last week, the circle of friends after 80s and 90s was screened by a series of cartoons that "ruined childhood", and the cartoon images in childhood memories were vividly moved into modern life, and they were mixed on the paper. The author’s mind is wide open, and his works look humorous and interesting, but they make many people who have passed their thirties laugh with tears.

  The Beijing Morning Post reporter contacted the author Du Ke. At the age of 34, he worked in a well-known American advertising company, and all his online works were created in his spare time. "I am very busy at work, and I will work overtime endlessly when I meet urgent tasks. In order to decompress, I thought of painting. " He said.

  Du Ke liked painting since he was a child, but he didn’t begin to receive professional training until he graduated from primary school. It took only half a summer vacation, and some Du Ke with artistic talent was admitted to the High School Attached to the Central Academy of Arts and Crafts. Since then, Du Ke has been admitted to Tsinghua Academy of Fine Arts after six years of study in cultural and professional courses.

  "At that time, my understanding of studying art was to be a painter or illustrator in the future. I felt that my work could not be separated from brushes." By mistake, after graduating from college in 2005, Du Ke worked in a number of domestic and foreign companies, always focusing on the advertising industry. Busy work and endless overtime, Du Ke found that his career was far from his original ideal.

  But how to find a balance between real life and dreams has become a problem he often thinks about. I think I have to find my past dream for myself and let it decompress my present life. Since 2015, there have been two more things on his desk, a large tin candy box filled with watercolor pens and a thick painting book.

  Creativity is a "flash of light"

  In a room of more than 10 square meters, there are almost two display cabinets tailored for his "collection". Plastic tumbler doll, cat shower, retro alarm clock, tin car … … Some of them are playmates that Du Kezhen has been hiding for more than 20 years, and some of them are "treasures" that he scoured back from the flea market in recent years. If it weren’t for the computer on the computer desk, standing in Du Ke’s room, the reporter would feel trance-like when he was a child.

  "I’m a nostalgic person," said Du Ke, who likes painting and is engaged in advertising creative work. He simply opened his mind and had the idea of combining classic images with current life. "What kind of story would happen if the cartoon characters who accompanied us in childhood grew up and were around us?"

  Du Ke picked up the album and told the reporter, "Every idea in it comes by accident, which can be said to be ‘ An epiphany ’ There is no preparation. For example, this dialogue between Spongebob and frozen tofu is that I think it is too like Spongebob when I eat frozen tofu one day. What will it look like if I put these unrelated things together? For example, in the gourd doll, the centipede looks at the red envelope in the Spring Festival Evening, which is also a brainwave during the New Year. It can hold many mobile phones with both hands and feet. This picture is funny. "

  Although he had an idea, Du Ke couldn’t sit down and write at any time. In most cases, he quickly wrote a rough outline on his mobile phone and then took time to draw. "It takes five or six hours for each painting to draw lines with a pencil and finally paint with a watercolor pen, so he often stays up late and doesn’t care about eating." However, Du Ke said that even so, he was still very happy, especially after signing his name at the end of the work, his sense of accomplishment was bursting.

  Reject all business cooperation

  From June 22, the network became popular, which made Du Ke unexpected. Du Ke said that at first, several online celebrity ships in Weibo forwarded their works. On June 21st, Weibo, the official of Shanghai Animation Film Studio, forwarded a gourd doll’s cupping work for grandpa, and its influence was further expanded.

  "On the same day, an editor of WeChat WeChat official account contacted me and wanted to reprint it. I agreed, but I didn’t expect the other party to tell me that the content had more than 100,000 hits that night. As of the evening of June 24, the number of hits has exceeded 2 million, and they are also very surprised. " Du Ke said that as his works were widely forwarded, his Weibo and WeChat WeChat official account also exploded with tens of thousands of fans overnight, and about a quarter of the messages were asking when he could publish his works.

  "I am particularly touched, not because of the ‘ Red ’ Instead, many people have found resonance in my works and are even willing to share their memories with me. "

  Among the many messages, many people came to seek business cooperation, and Du Ke refused them one by one. "It’s still the same idea. The original intention of my painting is to do what I like freely. At present, I have painted more than 60 paintings. When this book is full, I hope to publish a book. This is my dream. "

  ■ Reporter’s Notes

  We don’t run away, but we miss it after all

  From bidding farewell to the small commodity market to the return of "bag drenching", from fried kebabs in Daoxiang village to paying tribute to the old TV series Dream of Red Mansions and Journey to the West, in recent years, the "post-80 s" generation seems to suddenly become old-fashioned, with nostalgia prevailing and falling into collective memories. Although Du Ke’s cartoon is called "Subversion of Childhood Memories", its essence is still a deep nostalgia for the past years, only a funny stalk is changed, which makes those "old" cartoon characters catch up with the present years.

  In the interview, Du Ke’s words left a deep impression on me, "It is escapism to be afraid of nostalgia". Du Ke, who has passed his thirties, misses the pure happiness and knows that he has a mortgage in his reality. Although he can’t ignore his willful pursuit of dreams, it doesn’t prevent him from picking up a brush to circle a "private plot" and creating his own utopia. This is not a "surrender" in the face of trivial life, but a "principled compromise". Naughty cartoonists have childlike innocence and initial heart that can’t be erased by years.

  The "post-80s" have a distinct brand of the times and a unique growth track. As this generation has basically passed the "standing", its responsibilities are getting heavier and heavier, and the heart of that "child" is still looking back. Thanks to Dukes, we keep the silhouette of youth with creativity. We don’t dwell on the past, but we miss it after all.

  Beijing Morning Post live news reporter Zhang Jingshu and photo

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Is the mobile phone a "multiplier" or a "jammer" for children’s growth?

After 00 and 10, they seem to face two "parallel worlds" since they became sensible — — Virtual world and real world. To some extent, they have two sets of "ways of living" and even two "social support systems".

  Under such circumstances, banning their contact with mobile phones and depriving one world may not make another world better. This also means that parents’ management of their children’s mobile phones is not simply to isolate their children from their mobile phones, but to help them better survive in the "parallel world" and add value to their lives.

  Video games and social software firmly attract children’s attention, and even many parents think that mobile phones are the "root of all evils" that affect children’s studies.

  Since the beginning of this year, the Ministry of Education has issued documents, clearly requiring five management in primary and secondary schools, namely, mobile phone management, sleep management, extracurricular reading management, homework management and physical health management. Before the start of school in autumn, the State Press and Publication Administration issued a document to strictly regulate the time when online game enterprises provide online game services to minors.

  Under such circumstances, do parents still need to control the time and scope of use of teenagers’ mobile phones? The answer is yes.

  Under the rude ban, children are more likely to indulge in the internet.

  If mobile phones are completely banned, can we go back to the era of rolling iron rings and playing glass balls?

  The answer is probably impossible. Today, the mobile phone is not only a communication tool, but also a "leisure tool" with the update of the times. Not to mention that children love to play, many parents take their mobile phones and it is difficult to put them down. Whether children or parents, the first thing they need is to think calmly about what kind of existence mobile phones and online games are; How should we deal with this mode of existence and achieve a better life for ourselves?

  What exactly is a mobile phone? Mobile phone is a bridge of interpersonal communication, which makes the world smaller and our life circle bigger. Mobile phones are also a tool to transform the world, and many traditional industries have been reshaped online; Including online education, has also entered the study and life of minors.

  According to the "Research Report on the Internet Use of Minors in China in 2020" issued by the Central Committee of the Communist Youth League and the China Internet Information Center, 11.5% of minors spend more than 2 hours online every day on weekdays, and 12.2% spend more than 5 hours online every day on holidays; Among these underage netizens, 62.5% often play games online, and more than half play mobile games.

  It can be said that the mobile phone seems to be the entrance to a "parallel world". When you open the mobile phone, there are surprises and temptations. Some people are "hunting" and "growing vegetables" in it, and some people are lost in it. Both parents and children must learn to survive in this world. Don’t be afraid of strangeness, don’t shrink back from challenges, don’t be lost by temptation, and don’t be disqualified by ignorance.

  But the reality is that the survey shows that 10% of parents don’t let their children play mobile phones at all, and even when their children surf the Internet, such parents are nervous. There are 60% children who check the information online normally, and they have been mistaken by their parents for playing games.

  However, many parents talk about the wrong of mobile phones and games, but they can’t let go of their mobile phones. Their preaching is often difficult to convince children. At the same time, the study found that compared with children who are not addicted to the internet, the proportion of parents who surf the internet frequently is 16% higher, and the proportion of parents who don’t communicate with each other and play separately is 10% higher.

  Research from China Youth Research Center shows that children are more likely to indulge in the internet in families that rudely prohibit their children from surfing the internet.

  Those children who are academically gifted are not completely free from playing mobile phones and games.

  Many parents think that after children are separated from mobile phones and games, the "extra" time will be spent on learning. After all, time is constant. If you don’t spend it on mobile phones or games, you will spend it on learning. Is it true?/You don’t say.

  In fact, because learning efficiency is related to learning time and effect, the longer the learning time, the lower the learning efficiency without obvious improvement in learning effect.

  To make matters worse, the inefficient learning mode will only bring children a low sense of self-efficacy, and they will become less and less fond of learning, even tired of learning and refuse to learn.

  Whether you study, use your mobile phone or play games, in the final analysis, it is to let your children grow up and make them more knowledgeable, capable and valuable.

  No matter whether the child goes online or plays games, when he becomes better and better, it means that parents should let go moderately and don’t dwell on details such as his study time; If the child becomes worse and worse, then parents should pay attention to his state. In our investigation, we found that those children with excellent academic performance are not students who don’t play mobile phones and games at all. From many dimensions, we can see that their lives are complete and their vitality is high.

  Parents’ intelligent management of their children’s mobile phones does not mean that children and mobile phones are completely isolated. Mobile phone management is not a means to control children, nor a tool to reward and punish children, nor is it a way for parents to vent their emotions. Managing mobile phones is to improve the parent-child relationship, not break it.

  Let children learn self-discipline, not heteronomy.

  How to survive better in both virtual and parallel worlds? This requires parents and children to face together and explore together through agreement. Parents should be well-founded and avoid unilaterally adjusting their children’s rules of using mobile phones based on their own subjective wishes. Some parents said that it is not that children are not allowed to play mobile phones, but it is stipulated that they can only play for 30 minutes every day. Then why 30 minutes?

  In the eyes of experts, children under 3 years old should not touch mobile phones and video games. They should climb, run, play with mud, play house, touch and feel the world with their bodies, instead of raising children on the screen.

  At the age of 3-6, children can watch cartoons, science and education films, play interactive games and learn to sing and dance, but it is best not to spend more than one hour every day, and they should play with adults or children in the rest of the time.

  At the age of 7-9, children can use their mobile phones to complete daily tasks, look up information in online courses, and interact in a circle of friends. However, these activities should be carried out under the supervision of parents, monitoring, guiding and managing the online content, interactive objects and overall time.

  Children aged 10-12 can have personal privacy. Parents don’t have to supervise everything. They should grasp the overall direction, control the overall time, solve the problems they encounter, often communicate with their children about their online experience, and improve the online rules through mutual negotiation and interaction.

  Children aged 13-18 should independently manage their own mobile phones and time, incorporate mobile phone management into their master plan of life, study and communication, constantly adjust and improve their mobile phone management level, and make mobile phones a "multiplier" rather than a "jammer" for their own life growth. In this process, the relationship between parents and children should be cooperative rather than antagonistic, and parents should gradually give their children the initiative in mobile phone management. In the whole process, maintaining a good parent-child relationship has always been the first magic weapon to give children the ability to manage their mobile phones.

  Managing mobile phones is to let children learn self-discipline rather than heteronomy. Parents always let go and children always grow up. One day, children will use and manage their mobile phones and play games online completely independently. Theoretically, the earlier parents let their children learn the autonomous management of mobile phones and games when they enter adolescence, the less likely their children are to become addicted to mobile phones or games, and the lower the probability of parent-child conflicts.

  Never choose "screen parenting" because you are afraid of trouble.

  The essence of mobile phone management, like emotional management, network management, wealth management and time management, is a part of life management, so mobile phone management for children should start from an early age.

  First of all, parents can’t "screen parenting" when their children are young because they are afraid of trouble.

  Children’s best playmates are parents. Many parents give their children a mobile phone when they are young, so that they can calm down and play by themselves. When children develop the habit of playing with electronic products such as mobile phones through this "screen parenting" method, or find fun in it, parents often upgrade "screen parenting" to a way to control their children. If you are satisfied with your child’s performance, reward him to play with his mobile phone for a long time. If you are not satisfied, deprive him of the right to play with his mobile phone. Over time, in children’s minds, playing mobile phones and playing games is happy, and the occurrence of this happiness is irregular. Only when parents are in a good mood can they play as long as they can.

  When the child enters rebellious adolescence in this way, he will think, why can I play casually when I was a child, but I can’t play now? Why can’t adults just play and I can’t? Why can’t I play when other children can decide for themselves?

  At this time, it is easy for parents to enter the parent-child war if they want to take care of their children’s mobile phone use. This is why parents should manage their children’s mobile phones early, slowly and flexibly, not late, quickly and rigidly.

  Secondly, parents should help their children to start a variety of happy modes. Some children have no playmates, no leisure activities, and can only stay at home alone after studying, and there is no one to communicate with, and they also lack independent activities at home. At this time, mobile phones and online games are the fastest thing for them to get started, the most timely positive feedback, and the easiest thing to put into their emotions. When they turn on their mobile phones, they can escape from reality and forget their unhappiness.

  For such children, we should help them reduce their study pressure, reduce their rankings, reduce their homework, improve the parent-child relationship and teacher-student relationship, increase exercise, increase classmate interaction, increase extracurricular reading, give play to their hobbies and specialties, let them get in touch with nature and engage in social service activities, and rescue them from mobile phone addiction.

  At the same time, we must help children build a circle of friends. From the middle and senior grades of primary school, the influence of peers began to surpass that of parents and teachers. In junior high school, peer influence becomes the "first influence", and developing peer relationship is one of the most important life tasks for adolescents. At this time, it is a critical period to help children build their own circle of friends, develop friendship and find their own social support system. Therefore, parents should provide more time, space, financial support, guidance and protection for their children’s socialization. With social circles such as painting circle, technology circle, performance circle and sports circle, children will not be lonely and depressed, nor will they just play mobile phones in their lives.

  At this time, parents should retreat appropriately, don’t snoop and monitor, and let go appropriately to let their children grow up in the group. Otherwise, parents with high sense of control will encounter children who pursue high autonomy, and parent-child conflicts will be inevitable.

  Facing adolescent children, parents should learn to "quit" appropriately.

  The research shows that once a conflict occurs, the worse the parent-child relationship, the higher the proportion of children addicted to the Internet, and the higher the proportion of playing games and brushing videos. Therefore, in the face of adolescent children, parents should learn to "quit" appropriately, leaving enough room for their children to be independent.

  Let children manage their own time bank. Nowadays, many parents are keeping an eye on the time when their children play mobile phones. As a result, the more they stare, the more they can’t stare, and conflicts occur. In fact, mobile phone management is a problem that children must face in this life. If they can’t control it when they are young, they can’t control it when they are older. In fact, many of us adults and even the elderly are no better than children in cell phone addiction.

  The author’s suggestion here is: When children go to middle school, they should learn to manage their mobile phone use. If parents are not at ease, they can set up a mobile phone use time bank for their children. Parents and children agree on the total time of playing mobile phones every week. Within the total time range, children can choose when to play or how long to play each time. If the total time runs out this week, parents can confiscate their mobile phones in the remaining days. If it is overtime or has special needs, with the consent of parents, it can be borrowed in advance from the total time next week, but the time interest should be paid at 1: 1.5 or 1: 2 times. If you have a balance this week, you can automatically transfer it to next week or redeem the prizes your child wants. In short, it is necessary to gradually shift the parental management mode of mobile phones to the self-management mode of children.

  With the era of cloud storage, big data, 5G Internet of Things, artificial intelligence and mobile terminals coming to us, no one can stop it, and everyone must open their arms to meet the changes. For parents, this requires courage and wisdom. It is not feasible to rely on blocking. It is better to equip the children’s body and mind first and let them be "Peter Pan" who embraces the new era.

  (He Lingfeng is a professor at Shanghai Institute of Physical Education and a member of the Steering Committee of College Psychology Teaching of the Ministry of Education.)

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The new rules are coming! The two departments issued opinions to encourage the development of shared cars.

  CCTV News:The Ministry of Communications and the Ministry of Housing and Urban-Rural Development have issued new regulations to encourage the use of new energy vehicles to carry out time-sharing and encourage time-sharing operators to adopt credit model instead of deposit management.

  The Guiding Opinions on Promoting the Healthy Development of Minibus Rental formulated by the Ministry of Transport and the Ministry of Housing and Urban-Rural Development was officially promulgated today. The Guiding Opinions includes 5 parts and 13 articles, including general requirements, laying a solid foundation for safety management, improving service capacity, encouraging time-sharing development and creating a good development environment.

  It is understood that from June 1 to 14, the Ministry of Communications publicly solicited opinions on the Guiding Opinions on Promoting the Healthy Development of the Car Rental Industry. According to the suggestions, the Guiding Opinions were revised and improved: the scope of application was limited to the lease of minibuses; Enriched the relevant requirements of anti-terrorism prevention and added the contents of "maintaining public safety"; At the same time, the new format of time-sharing lease is standardized and managed.

  What is a minibus??

  Minibus refers to a minibus with seven seats or less. The "Guiding Opinions" clearlySmall minibus leaseIt refers to the operation mode that the minibus leasing operator delivers the minibus to the lessee for use within the agreed time, collects the leasing fee and does not provide driving services.

  According to the Ministry of Communications, there are currently more than 6,300 car rental operators in China.The total number of leased vehicles is about 200,000.The market scale is growing at an annual rate of about 20%. but92.7% of car rental enterprises in China own less than 50 vehicles.It is difficult to implement network operation and form economies of scale.

  In addition to insufficient service capacity,At present, there are no new laws and regulations for the car rental industry at the national level.. At the local level, only four provinces (cities) such as Beijing, Shanghai, Chongqing and Shanxi have issued special local regulations on car rental, while another 21 provinces only involve one or two principled provisions in the Road Transport Regulations and other relevant local regulations, while six provinces such as Tianjin, Hebei, Inner Mongolia, Guangxi, Hainan and Qinghai have not yet issued laws and regulations on car rental.

  For the sake of vehicle insurance, scrapping and second-hand salvage value,At present, about 95% vehicles in the car rental market are registered as non-operating vehicles.As a result, it is difficult to guarantee the safety of vehicles, and users cannot get insurance compensation in case of traffic accidents.

  In order to ensure the safety performance of leased vehicles and the legitimate rights and interests of users, the Guiding Opinions put forward requirements such as standardizing the management of leased vehicles and implementing the inspection system in real-name registration system. Rental vehicles shall be in accordance with relevant laws, regulations and technical standards.Go to the public security organ for registration., and in accordance with relevant regulations, carry out safety technical inspection, environmental inspection and scrapping of vehicles. Insure compulsory insurance and third party liability insurance according to the insurance rate corresponding to the registered nature of use.

  To implement the identification system, minibus rental operators should have the facilities and equipment needed for identification and check the valid documents provided by the lessee.

  Highlights of the new regulations ②: Encourage time-sharing of new energy vehicles.

  In order to encourage the development of the new format of time-sharing lease, the Guiding Opinions proposes to consider the characteristics of time-sharing lease in non-intensive travel, reasonably determine the positioning of time-sharing lease in the urban comprehensive transportation system, and study and establish a vehicle delivery mechanism that is suitable for public travel needs, urban road resources and parking resources.

  Time-sharing operators should improve their online and offline service capabilities, strengthen the intelligent organization and deployment of vehicles, and ensure the good safety of vehicles through daily inspections and self-inspection of vehicles by operators. Operators should adopt safe and compliant payment and settlement services to ensure the safety of users’ deposits and funds, and encourage the use of credit mode instead of deposit management.

  This paper puts forward some support policies, such as encouraging public parking lots in crowded areas to provide convenience for parking time-sharing vehicles and exploring on-street parking concessions in cities. Encourage the use of new energy vehicles to carry out time-sharing leasing.

  Highlights of new regulations ③: Promote the construction of parking spots in densely populated areas.

  In order to improve the service ability of the industry, the Guiding Opinions put forward specific requirements from the aspects of infrastructure planning and construction and daily operation and management of operators. According to the local economic and social development and residents’ travel needs, it is required to formulate a development plan for minibus rental, and incorporate it into the comprehensive transportation system planning and urban comprehensive transportation system planning, strengthen the transfer connection between minibus rental and different modes of transportation, and promote the construction of transportation hub business outlets such as airports, railway stations, bus stations and ports, as well as parking stations in densely populated areas.

  Encourage operators to use new technologies and new means to strengthen daily management and improve the convenience of car rental. Operators should improve network security protection measures and collect, store, use and protect personal information in compliance with laws and regulations. Strengthen the linkage between upstream and downstream industries and related industries, and promote the scale, networking and brand development of the industry.

  List of other highlights

  In addition, in order to further create a good development environment for the industry, the Guiding Opinions also put forward the requirements of accelerating the construction of system standards and promoting the resolution of outstanding problems such as illegal road traffic disposal of leased vehicles and fraud of leased vehicles. Accelerate the construction of credit system, establish a credit evaluation system for lease operators and lessees, and build a cross-departmental and cross-regional joint incentive and punishment mechanism.

  The Guiding Opinions require that local transportation departments should formulate supporting policies, measures and implementation plans.

  On August 2, the Ministry of Transport and other 10 departments jointly issued the draft of "Guiding Opinions on Encouraging and Regulating the Development of Internet Rental Bicycles", which clearly pointed out that the development of Internet rental electric bicycles is not encouraged.

  Li Jiangping, inspector of the Traffic Management Bureau of the Ministry of Public Security, said that such regulations mainly consider that vehicles generally exceed the standard and do not meet the standard requirements of the General Technical Conditions for Electric Bicycles; Prone to traffic accidents; Fire safety hazards are prominent; High risk of vehicle operation safety; In addition, the battery pollution problem is serious.

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What does a hot search think of AI’s "resurrection" of the dead star?

From Bao Xiaobai’s "resurrection" of her daughter who died of illness to netizens’ "resurrection" of CoCo Lee with AI, AI "resurrection" has become one of the hottest topics at present.

Merchants on the e-commerce platform have already smelled business opportunities. Shops and studios that "resurrect" their loved ones with AI are everywhere, and the lowest 10 yuan can "make old photos move". Some merchants’ interfaces show "move and don’t talk" 40 yuan and "make talk" 150 yuan, and the interface shows that more than 800 copies have been sold.

However, the head enterprises that have been deeply involved in the field of digital people for many years seem calm. Silicon-based intelligence has "resurrected" thousands of people in the past few years. Founder and CEO Sima Huapeng told CBN that the whole enterprise has cloned about 500,000 digital people in the past, which means that in the whole big market, digital immortality business only accounts for a small part. "It’s not an industry that everyone looks so beautiful."

"Many people don’t want to put their loved ones ‘ Copy ’ When you come out, some bring happiness, others leave, and then watching and communicating repeatedly will deepen the pain, you know? " Sima Huapeng said that the silicon-based intelligent team has also experienced many rejections in the project of exploring the "resurrection" of AI. In his view, digital immortality may be an industry with a low ceiling in China, but in the field of digital people, whether it is short video, live broadcast or interactive application under the blessing of large models, there is a lot of imagination.

At present, digital immortality is also facing legal and ethical problems. Recently, the "resurrection" of AI stars has also caused a lot of controversy and been opposed by family members.

You Yunting, a senior partner of Shanghai Dabang Law Firm, believes that "public figures have a certain particularity, because there are many fans, who are familiar with themselves. If they see the videos of such public figures, they are cherished, even if they are created by artificial intelligence, I believe that most fans will not have opinions." He said that if it is a harmless behavior to the society, it is no problem, but if family members or their heirs raise objections to it, they should respect their opinions and take some content off the shelves.

Details stamp: "AI" Resurrection "is as low as 10 yuan, but it is not necessarily a good business"

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Did you see the best movie last week?

As we said yesterday, there were quite a few good movies released last week.

Therefore, in last week’s Douban movie-Zhoukou tablet list, six new films were on the list at the same time. Among them, the best evaluation is this Hollywood blockbuster "13 lives" which just went online in August.

This film is now rated by nearly 10,000 people, and it still maintains 8.3 points. In this year’s new film, it is also very worthy of attention.

At first glance, Thirteen Lives may not be so amazing, just a traditional disaster film. But thanks to this solidity and tradition, the film has maintained a very good visibility, which is the kind of familiar taste.

Of course, from the line-up, this film is really worthy of attention. The director of this film is the old director Ron Howard, who is also a heavyweight director in Hollywood. Both the director and the producer have participated in many excellent works.

Many well-known films, such as A Beautiful Mind, The Iron Fist Man, Fast Wind, Apollo 13, Dialogue with Nixon and so on, are all directed by Ron Howard.

Of course, he also has an actress daughter, bryce dallas howard, who is also well known to everyone.

In addition to director Ron Howard, Vigo Mortensen, Colin Farrell, joel edgerton and others also added a lot of color to the film. Only from the line-up, this is indeed the most noteworthy film in the near future.

Besides, the film is also very attractive in plot.

The movie "Thirteen Lives" is based on a real event, from the cave rescue incident in Thailand in 2018. It is estimated that some friends still remember that incident, because it happened to be during the World Cup.

Twelve Thai football teenagers went to explore caves with their coaches, but because the rainy season came early, they were trapped in caves by a heavy rain, which lasted for many days.

After that, the Thai government and thousands of volunteers from all over the world began a long rescue work.

Just last year, there was a documentary about this incident, so we can watch it together with reference.

That’s last year’s Cave Rescue in Thailand:

This documentary is also very exciting. Today, the score of Douban is over 10,000, with a score of 9.0, which is also a high-scoring documentary last year.

Its director is Jimmy Chin and Elizabeth Chai Vasarhelyi, a well-known documentary couple. Their previous documentary "Rock Climbing with Hands" must have been seen by many friends.

In fact, whether it is the documentary "Cave Rescue in Thailand" or the drama "Thirteen Lives", the content is similar. After all, they all originated from the same real event.

Or, you can look at these two films this way. The documentary "Cave Rescue in Thailand" is more like a background information display, so that you can better understand the whole incident.

The drama "Thirteen Lives", because it is a drama performed by actors, will naturally add some detailed descriptions and emotional clues, including the recurrence of some events that cannot be presented in documentaries, which will make the audience feel the event more intuitively.

Of course, for me, whether it is a documentary or a drama, the feelings are actually similar.

As mentioned earlier, in fact, we often see all kinds of news or movies about disaster rescue, but what is special about this incident is that apart from the official rescue in Thailand, there are thousands of volunteers from all over the world who work together and do their best to participate in this rescue.

Even the people who played a key role in the final rescue were amateur cave divers, not professional rescuers.

When this group of volunteers from all over the world, who had nothing to do with these teenagers, volunteered to participate in the rescue without fear of hard work.

Is the most touching part of this incident.

It shows the rare goodwill in human nature, ignoring language, race and national boundaries …

Is across everything.

The reason why I was moved by such a plot is that in the last two years, such goodwill has become more and more scarce.

When teenagers were found trapped in caves, the Thai authorities quickly organized a rescue team. However, this rescue is indeed very difficult.

Because the cave was very deep and filled with water, at first, they were not even sure whether these teenagers were alive or dead.

In order to get further information or promote rescue work, it is necessary to dive in caves.

Although Thai SEALs have rich diving experience, they are not good at cave diving.

After all, cave diving is not a routine diving, it will be more dangerous and more difficult. Compared with conventional diving, cave diving will face more complex and unknown terrain, including the possibility of passing through a very narrow hole.

Especially, in the process of cave diving, the visibility of divers is extremely low. On the one hand, the water in the cave is very turbid, on the other hand, there is really no light in the cave, and the function of their own lighting equipment is very limited, which is why they have to touch the guide rope all the way, because that is their eyes.

Therefore, although in the movie, for the convenience of the audience, we can still see their various behaviors in the water.

But according to the description of the real cave diver, you can’t see anything there.

Of course, the film can’t be made like this, so the audience can’t see anything. We just need to understand that rescue in reality will be more difficult and dangerous than in movies.

So, when the SEALs were unable to perform the diving rescue mission. Several main characters in the film, a group of cave diving amateurs appeared.

Because there is no occupation in cave diving, these people with rich experience in cave diving are actually amateurs, and they also have other jobs themselves.

Their participation has promoted the rescue process to a certain extent. First of all, the two leading men, John and Richard, went deep into the cave through hours of cave diving, and found these 13 people and brought back precious images.

This discovery undoubtedly brings hope to the families of teenagers and lets them know that the children are still alive. At least people are still alive, so we can carry out the next rescue work.

Of course, it’s not that simple.

As mentioned earlier, cave diving is a very demanding diving activity, especially the whole process is very long and complicated, and it often takes several hours to dive, which has very high requirements for the specialty.

At the same time, not long after the discovery of these teenagers, a tragic event happened. A former Thai Navy SEAL member died during rescue diving due to lack of experience in cave diving and oxygen exhaustion.

And his misfortune further hinted at the difficulty of rescue work. A well-trained professional SEAL can’t finish the cave diving and escape successfully.

How can a group of inexperienced children get out of the dark caves by diving?

Therefore, the film shows that after the two protagonists find that these teenagers are still alive. In fact, the two men were so complicated that they even wanted to escape and didn’t want to make this discovery public.

Because they don’t know what to do next, and they are completely incapable of bringing those teenagers out alive.

How to safely take this group of teenagers who have no diving experience and spend a few hours diving through the dark caves.

Officially, it is: an impossible task.

Of course, in the end, they successfully completed the rescue mission, and 13 people, including the coach, were successfully rescued.

Specific how to rescue, the film also tells the process in detail, interested parties can also pay attention to it.

What the film finally presents is that human beings have achieved the impossible with their efforts.

Such a result is always touching.

In fact, whether it is this "13 lives" or the event itself, the touching reason is that most of the participants are ordinary people.

So in the climax of the rescue, the director specially arranged an emotional scene. One of the rescuers accidentally got lost while taking a child away. Because he was too flustered, he thought that the teenager might die. Tension and fear made him close to collapse and kept blaming himself.

Fortunately, in the end, it was just a false alarm. Everything went well and the children were saved.

However, this scene will also make the audience more aware that these rescuers are really not heroes, they are just ordinary people, and they also have fragility and fear.

However, the heroic behavior from ordinary people will be even more touching.

And the most wonderful thing about this "Thirteen Lives" is that it tells a story of a civilian hero and their kindness across national boundaries.

At the same time, the actors have also paid a lot for this film. For example, several leading actors have done a lot of diving exercises for the film, and they need to shoot their own diving. But diving, especially cave diving, is really very difficult and dangerous, and the actors also said that there will be great panic during diving.

Colin Farrell, the male host, even said that in the future, he might be cautious about making a film about water sports, because this film left a great shadow on him.

Of course, although it is very serious, Colin Farrell has made a lot of preparations and efforts for this film. In addition to practicing diving, I have been communicating with the prototype of the character to better understand the role.

Even, because the prototype he played was keen on long-distance running, Colin Farrell practiced long-distance running, and even ran a Brisbane Marathon during filming.

Finally, I finished the race in 3 hours and 54 minutes.

According to official data, he averaged 5 minutes and a half kilometers, and finally ranked 34 in his 45-49 age group (64 in total) and 222 among all the players. As a player who practices and plays, this result is still ok.

Therefore, this group of actors is really too hard to run a marathon for the movie.

After the film was released, the overall evaluation was also good. In addition to douban, IMDb also scored 7.8 points.

Of course, I also saw some questioning voices. It seems that some netizens on Douban feel that this film overemphasizes the role of several white cave divers and ignores the efforts of other volunteers, because thousands of volunteers from many countries actually participated in this rescue activity, including the Thai government.

How can I put it? I can only say that this is the limitation of the creator, or it is called a choice. After all, movies are always limited by time, and creators also have their own direction of expression. Movies can’t cover everything, and they always have to be prominent and choose.

There’s nothing I can do about it.

Of course, watching such a movie, I still hope to give up more bad feelings and just feel the film from the perspective of ordinary people.

Whether white, black or yellow, when participating in this rescue activity.

In fact, they are all kind people first.

Including, in this rescue, a group of China volunteers also participated and provided a lot of support.

All of them are worthy of respect.