New cars keep coming, FAW Toyota has 5 new cars on the market this year
In the past 2020, the COVID-19 pandemic has had a huge impact on the auto market. In the harsh market environment, the Matthew effect has become more obvious. Even though the auto market environment is sluggish, FAW Toyota still achieved a good result of breaking through 800,000 new car sales and increasing by 9% year-on-year. The reason for this achievement is inseparable from the outstanding product strength of FAW Toyota’s models.
With the introduction of the TNGA architecture a few years ago, large space, strong control, high safety, and high technology have become the standard features of FAW Toyota’s mainstream models. Coupled with the characteristics of low fuel consumption and high value retention, FAW Toyota has achieved a contrarian growth in sales. After all, no one can refuse a car with sufficient comprehensive strength. Excellent product strength and impressive sales have laid a good foundation for FAW Toyota’s future development. At the same time, consumers will naturally pay more attention to FAW Toyota’s new products and plans in the future. According to the information released by FAW Toyota, this year there will be 5 models including Crown Land, ALLION Asian Lion, RAV4 Rongfang Dual Engine E +, Yize Dual Engine, and K-CROSS. Except for the mystery of K-CROSS, the other four new cars have all appeared at the Shanghai Auto Show.
As the first blockbuster model listed this year, the arrival of ALLION Asian Lion has opened a good start for FAW Toyota’s development in the new year. First of all, it has a 2750mm long wheelbase comparable to B-class cars, providing more possibilities for interior space. At the same time, FAW Toyota also provides high-specification power for ALLION Asian Lion. It has the same 2.0-liter naturally aspirated engine + CVT transmission powertrain of the Asian Dragon, and its power performance is fully guaranteed.
For FAW Toyota, after the arrival of ALLION Asian Lion and Asian Dragon formed a new pattern of "Dragon Lion Dance", which further enriched the product matrix of FAW Toyota’s mid-to-high-end cars. Externally, ALLION Asian Lion’s starting price of 142,800 yuan and leapfrog space and power performance make it possible to reduce the dimensionality of A-class cars, but also to impact the market of B-class cars, reshaping the pattern of the mainstream car market. Therefore, the significance of the birth of ALLION Asian Lion is self-evident.
The characteristics of the RAV4 Rongfang dual-engine E + are even more vivid. As a plug-in hybrid vehicle, it combines the advantages of fuel vehicles, hybrid vehicles, and electric vehicles. First of all, its comprehensive battery life can reach 1400 kilometers, even more extreme than fuel vehicles, and there is no mileage anxiety at all; thanks to the larger battery pack capacity, its pure electric cruising range is 95 kilometers, enough to meet the needs of a day’s commute; at the same time, its motor rated power is also increased by 50% compared with the RAV4 dual-engine, and the power performance is very obvious. With the cooperation of the 2.5-liter Atkinson cycle engine, it can achieve a speed of over 100 in 7.4 seconds.
Therefore, it is no exaggeration to say that the RAV4 Rongfang Dual Engine E + with stronger power, lower fuel consumption and faster acceleration is the most powerful RAV4 Rongfang to date. At the same time, the biggest selling point of other plug-in hybrid vehicles is unlimited, unlimited purchase, no purchase tax, and no vehicle and ship tax. It is just a plus for the RAV4 Rongfang Dual Engine E +. After all, with its outstanding performance alone, it has been able to capture many consumers who pay attention to the car experience.
As a unique hybrid among small SUVs, it will be equipped with Toyota’s latest 2.0-liter hybrid system. In addition to the low fuel consumption characteristics of Toyota’s hybrid models, the power performance will also be greatly improved. In other words, Yize will "want the horse to run, and want the horse to eat less grass" to the extreme. It has to be said that Toyota’s technical background in the hybrid field is really convincing.
The brand is on the rise, and the crown has become a high-end brand series
Through the analysis of the above new cars, it is not difficult to see that whether it is ALLION Asian Lion, RAV4 Rongfang Dual Engine E + or Yize Dual Engine, the more outstanding product strength than the same model is their common feature. But the advantages of FAW Toyota’s products do not stop there, and word-of-mouth is also a valuable asset belonging to FAW Toyota.
When it comes to word-of-mouth, the "Crown" must have a name. After all, since it first entered the Chinese market in the 1960s, Crown has always been synonymous with dignity, luxury and quality. With the debut of the new SUV model in this auto show named Crown Land, the name "Crown" has been officially upgraded from a single model name to a high-end brand series under FAW Toyota.
Since it is a high-end brand series, it is naturally not just a model of Crown Lvfang. The imported high-end MPV models sold in FAW Toyota channels have also joined the Crown brand and are named Crown Weifa. From the positioning of these two models, Crown Weifa is an imported flagship MPV model, and Crown Lvfang is a domestic flagship SUV model. The model positioning is extremely compatible with the high-end image of the Crown brand. At this point, the product strength and brand recognition necessary for the success of the luxury brand series are already available, and it can be said that FAW Toyota’s brand upward plan has achieved initial success.
In fact, with the name of Crown alone, FAW Toyota has been able to arouse the resonance of Chinese consumers, but the road to high-end of a brand is by no means based on feelings that can go a long way. Obviously, FAW Toyota also knows it well. Therefore, in order to further enhance the strength of the Crown brand, FAW Toyota will conduct new considerations for the high-end products of the Crown brand, and create a new "Crown Standard" in terms of design, quality control, craftsmanship, materials, etc., highlighting the unique charm of Crown. Therefore, when it comes to building a high-end brand, FAW Toyota is definitely serious.
In the age of electrification, FAW Toyota is once again demonstrating its strength
From the two high-end hybrid models of the Crown brand, Crown Land Release and Crown Wilfa, we can see not only FAW Toyota’s determination to attack the high-end and continue to make progress, but also FAW Toyota’s answer under the wave of electrification. But rather than FAW Toyota following the wave of electrification, it is more that the innovative car companies represented by FAW Toyota have set off the wave of electrification.
After all, FAW Toyota introduced the first hybrid model Prius in China at the beginning of its establishment. In the era when cars just began to enter the homes of ordinary people, FAW Toyota’s forward-looking layout has begun to emerge. In the subsequent development, Corolla, RAV4 Rongfang, Asian Dragon, Yize and other main models have successively launched dual-engine hybrid models, followed by plug-in hybrid models Corolla dual-engine E +, RAV4 Rongfang dual-engine E + and pure electric models Yize E into the engine. At present, the cumulative sales of new energy models sold by FAW Toyota throughout the year have approached 130,000, accounting for 16.2%. FAW Toyota’s electrification strategy has achieved a lot.
From the lineup at the auto show, Toyota also released the TOYOTA bZ pure electric exclusive series. FAW Toyota will inevitably become an important carrier of the new pure electric vehicle series in China, and there will be more new cars with e-TNGA pure electric vehicle architecture in succession. FAW Toyota’s position in the new energy field will be further consolidated.
But new energy is not just a technical route of electrification. The appearance of Costa Hydrogen Engine has made FAW Toyota’s ambition in the field of hydrogen energy clear. Its forward-looking layout is even better than that of the Prius of the year. Before everyone said that "there are two kinds of hybrid in the world, one is Toyota and the other is other". Maybe in a few years there will be a new legend: "There are two kinds of hydrogen energy in the world, one is Toyota and the other is other". After all, FAW Toyota has never been afraid of any opponent in the development and accumulation of advanced technologies.
Shu Brocade
Through FAW Toyota’s lineup at the Shanghai Auto Show, we can see that the TNGA model lineup has been continuously strengthened, the Crown brand has given off a new vitality, and the development of new energy has also risen to a new height. The achievement of this series of strategies will naturally push FAW Toyota’s sales to a new height. According to FAW Toyota’s plan, the sales target in 2021 will be 880,000 vehicles, and it will challenge the overall goal of 920,000 vehicles, which means that FAW Toyota is only one step away from annual sales of one million. For FAW Toyota, which has a good reputation and a good harvest of strength, it will not take too long to achieve annual sales of one million.
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