On the evening of June 3rd, the launching ceremony of "2023 Shanghai Nightlife Festival" co-sponsored by Shanghai Municipal Commission of Commerce, Municipal Press and Publication Bureau, Municipal Sports Bureau and Huangpu District Government was held in bfc Bund Financial Center.
100 Nightlife Places Released
According to the data of Meituan, from January to May this year, the scale of online consumer orders for night service in Shanghai increased by nearly 40% compared with 2021. After 22 o’clock in Shanghai, the night life service consumption accounts for 22% of the late-night consumption period. Nanjing West Road-Jing ‘an Temple, Nanjing East Road-People’s Square, Disney, Lujiazui-Yaohan and Wujiaochang-Daxue Road are the top five business districts in Shanghai’s night life service consumption scale index.
In order to enrich new nightlife scenes and landmarks, this year’s Nightlife Festival has released 100 nightlife spots, selected by various districts in Shanghai:
The launching ceremony of "2023 Shanghai Nightlife Festival" was held in bfc Bund Financial Center.
Good places for waterfront nightlife include 35 characteristic landmarks along the coast of "One River and One River", such as Shiboyuan, bfc Bund Financial Center, Putuo 88 Tribe, Suhewan Vientiane World and Fengchao on the West Bank. A good place for nightlife in Chaoliu District includes 35 characteristic commercial district landmarks such as Zhangyuan-Maoming North Road Time-limited Pedestrian Street, Daxue Road Time-limited Pedestrian Street, Panlong Tiandi, Hengshan Square, found158, Jinchao Lane 8 and Wupintian. Good nightlife places in the neighborhood include Yangpu Youmai Life Plaza, Chongming Haishanghua Island, Bailian Century Nightclub and a number of 15-minute convenient living circle landmarks, which provide citizens with more choices for night consumption.
In addition, the "Shanghai Trend Nightlife Guide" was released to provide consumers with diversified and accurate consumption strategies.
According to the reporter’s knowledge from the launching ceremony, in order to promote the high-quality development of night economy, Huangpu District is taking the lead in building the "Shanghai Night Economy Fine Governance Demonstration Zone". Nine departments, including commerce, public security and greening in Huangpu District, jointly issued the Implementation Plan for Promoting Night Economy Development in Huangpu District. The Council of Huangpu District Night Economy Development Community formulated the Action Guidelines for Further Promoting the High-quality Development of Night Economy in Huangpu District. Recently, Huangpu District will also issue the "Pilot Guidelines for" External Placement "to improve the level of refined and intelligent urban governance and provide strong support for the sustainable development of the night economy.
The activities in Shanghai are wonderful and rich.
During this year’s nightlife festival, the activities in Shanghai are wonderful and rich. For example, the credit card of Shanghai Pudong Development Bank launched the "Pufa 66 Nightlife Voucher" for the first time, covering nearly 20 shopping malls and over 500 merchants. Bailian Group invested 100 million yuan in marketing resources, launched "Bailian Night", linked 100 stores in business districts, 20 trend activities, and more than 200 new online celebrity products lit up "One River and One River", radiating the core business districts and five new cities.
Bailian Group invested 100 million yuan in marketing resources and launched "Bailian Night".
During the Jing ‘an Terrace season, CITIC Pacific Plaza, Suzhou Creek Vientiane World and Xingye taikoo hui will be organized, and a series of activities will be carried out around four aspects: linkage with art, integration with movement, integration with food and integration with purchase. The limited-time pedestrian street of Yangpu University Road in the newly opened street takes coffee as the highlight, and holds the coffee culture festival of University Road and the closing ceremony of Shanghai Coffee Culture Week.
The first Xujiahui Nightlife Festival held a sports consumption carnival in Xuhui around "trend+"and "local+"and distributed over 10,000 night coupons.
As one of the best places for nightlife in the trend block released at the launching ceremony of the nightlife festival, found158 has prepared a "gluttonous feast" at night in this June.
From June 2 nd to 4 th, the found158 "Shanghai 66 Nights Entertainment Carnival" was opened to create a retro party night. During the carnival, Yu Ning, a well-known photography artist in Shanghai, will hold the international portrait photography exhibition "Focus on the Mind"; From June 9 to 11, the livehouse Festival struck; June 17th, shanghaiwow! Join hands with found158, the super fire bymb fluorescent electronic yoga party landed.
From June 23 to 25, all kinds of craft beer brands gathered in found158, and the mall will join hands with Michael Jackson Shanghai Fans Club to place a life-size artistic statue of Michael Jackson in the atrium of the square. June 28th, shanghaiwow! The award ceremony of top nightlife award will be held.
Found158 "Shanghai 66 Night Entertainment Carnival" opened.
On the evening of June 3rd, the "A Little Urgent City" market, which was unveiled last weekend, reappeared in Huaihai Middle Road Bailian tx Huaihai | Young Power Center. The city has a scale of 2000 square meters, which is distributed in Jinjiang Yuyangli Square and Bailian tx Huaihai. I saw that a gourmet party was being held in the square in front of the mall, and young people were invited to "a pot of wine and a bunch of wine" in the name of "cheers"; On the second floor, the main business is to sell experience products and products around Wenchuang. The terrace on the third floor is more casual, with large mattresses on the ground, where young people can rest and communicate at will.
"It’s a bit urgent" market reappeared in Huaihai Zhong Road Bailian tx Huaihai | Young Power Center.
At the same time as the fair, there were more than 60 activities, such as light music and dancing, art interactive healing, script killing of K-Station train, custom-made activities of hand-splashing ink, hot-melt glass experience, ultra-light clay experience, and public lecture organization, with an average of one every half hour.
Author: Wu Weiqun
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