CCTV News:Recently, many patients seeking medical treatment in Shanghai reported to the media that they searched for "Affiliated Hospital of Fudan University in Shanghai" through Baidu, and went to the "Fuda Hospital" which ranked first in the search results. After spending a lot of money to see a doctor, the disease did not get better, and then went to the top three hospitals for follow-up, the diagnosis result was quite different from that of "Fuda Hospital". This makes many patients very confused. What kind of hospital is this "Fuda Hospital" searched online?
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In June this year, Ms. Zhou from Ningbo, Zhejiang wanted to go to the Eye, Otolaryngology Hospital affiliated to Fudan University in Shanghai to see rhinitis, so she searched Baidu for information about the hospital. Ms. Zhou searched the words "Shanghai Fudan University Otolaryngology", and it was also "affiliated to Shanghai Fudan University". She searched all these keywords, and the first one was "Fuda Hospital".
After filling in the relevant information online, a staff member immediately got in touch with Ms. Zhou. Ms. Zhou said that the other party had been hinting at her that they were a branch specializing in otolaryngology. Ms. Zhou then believed each other and went to this hospital for treatment. According to Ms. Zhou’s memory, the doctor told her after the examination that she had hypertrophic turbinate and needed a minimally invasive operation. This time, when she went to the hospital, she spent tens of thousands of yuan on surgery, treatment and medical expenses. It was not until my sister accompanied her to the reexamination that they became suspicious of Fuda Hospital.
Ms. Zhou: "The doctor’s fee for the follow-up visit is one time or one minute. It’s 100 yuan for 10 minutes and how much for 20 minutes. This list is very strange. As soon as I checked, the published price of the medicine for washing his nose on the Internet was more than 100, but he charged me more than 200, double the price. My sister thinks it’s very strange. She saw online evaluations, and the evaluations were all arbitrary charges and excessive medical treatment. They all said that this was not an authentic eye, nose and throat hospital of Fudan University. "
At this time, Ms. Zhou realized that she had found the wrong hospital. By inquiring with friends, she found the Eye, Otolaryngology Hospital affiliated to Fudan University. An expert in ophthalmology, otorhinolaryngology at Fudan University said that Ms. Zhou had sinusitis after seeing CT, which had nothing to do with the operation. He said that sinusitis will not get better with or without this operation. Because Ms. Zhou doesn’t have nasal polyps, which need surgery, she just needs to take medicine and spray water. Including expert registration fee and medicine fee, Ms. Zhou spent more than 200 yuan in the Eye, Otolaryngology Hospital affiliated to Fudan University. Afterwards, Ms. Zhou thought that if she had been more cautious, she might have avoided such a mistake, and she thought that Baidu was also misleading to her.
【 Search likui jy out of Gui Li! 】 Search out that patients in Fuda Hospital were overtreated.
After spending a lot of money to see a doctor, he didn’t get better, and then went to the top three hospitals for a follow-up visit, but the diagnosis results were quite different. Ms. Chen also encountered bad thoughts. After searching for "Fudan University Affiliated Hospital in Shanghai" in Baidu, she also came out with "Fuda Hospital".
Ms. Chen said that in early July, she found a small bag bulging on the back of the child’s head. The local hospital in Anhui suggested visiting the Fudan University Affiliated Hospital in Shanghai. After Baidu search, the "Fuda Hospital" located in Changzhong Road, Hongkou District jumped out. So, Ms. Chen took her children there to see a doctor. The doctor diagnosed it as cavernous hemangioma behind the right pillow and gave two treatment plans on the spot. One is surgery, and the other is a technology introduced from abroad, as long as an injection is enough.
Ms. Chen and her wife paid more than 15,000 yuan on the spot to let their children receive injection treatment. On the same day, Ms. Chen inquired online again and found that the symptoms of cavernous hemangioma were not the same as the actual situation of the child. So the next day, she took her children to the Pediatric Hospital affiliated to Fudan University for examination, which surprised her. Because one result given over there is that lymph nodes are normal, and children will eliminate themselves when they grow up.
【 Search likui jy out of Gui Li! 】 Search for multiple keywords. Fuda Hospital ranks high.
Why do you search Fudan University Affiliated Hospital on Baidu for "Fuda Hospital"? What is the existence of "Fuda Hospital" in Baidu search?
The reporter entered the keyword "Shanghai Red House" on Baidu search engine, and the first result that popped up was Fuda Hospital. The title of the webpage was "Shanghai Fudan Red House Gynecologist Appointment Registration Platform", but in fact, Fuda is only a private medical institution and has no cooperative relationship with Fudan Red House Hospital. Change the keywords and search for "ENT" or "ENT Hospital". The advertisement of Fuda is still among the best, and the title of the webpage is "Shanghai ENT Hospital". The veritable ENT Hospital affiliated to Fudan ranked fifth. Then search for the address of the authentic ENT hospital "No.83 Fenyang Road", or search for the names of diseases such as otitis media and facial paralysis, and the first search result is still "Fuda Hospital".
From the public information of its Baidu account, it can be found that Fuda Hospital has registered 91 different website domains for different keyword searches.
Li Hua, deputy director of the advertising department of Shanghai Administration for Industry and Commerce, said: "This kind of paid search advertisement is published with the name of a well-known local hospital as the key word, and there are a large number of elements associated with well-known hospitals in the advertisement content, which causes consumers to misunderstand."
On the afternoon of September 4th, the health supervision department of Hongkou District also inspected Fuda Hospital. They said that they had received many complaints against the hospital this year, involving excessive diagnosis and treatment, high drug prices and violation of routine diagnosis and treatment.
At present, the hospital has been punished with 8 points for bad practice behavior of medical institutions. According to the regulations, private hospitals that record 12 points during the one-year calibration period will suspend the calibration; If you score 6 points during the probation period, your practice license will be revoked.
[Honesty or efficiency? ! Shanghai Industrial and Commercial Bureau filed an investigation on Fuda Hospital.
This evening, the Shanghai Administration for Industry and Commerce said that Fuda Hospital used baidu promotion to use the keywords of well-known local hospitals as search keywords to improve its search ranking. His behavior is suspected of false propaganda, and the Inspection Corps of Shanghai Administration for Industry and Commerce has filed an investigation and will punish him according to the Law of People’s Republic of China (PRC) on Anti-Unfair Competition. In addition, the industry and commerce department has asked Fuda Hospital to immediately stop illegal activities.
[Honesty or efficiency? ! 】 Baidu medical bidding ranking has been criticized.
A little-known private hospital has become the first choice for patients to come to Shanghai by buying competitive rankings on Baidu and other search websites. What is bidding ranking? Simply put, it is to promote the products and services of enterprises on Baidu search engine platform in the form of keywords, which is a search engine advertisement that pays by effect. If an enterprise registers the keyword "electrical equipment" in Baidu, when consumers look for information about "electrical equipment", the enterprise will be found first, and Baidu will charge according to the number of potential customer visits brought to the enterprise. Baidu’s bidding ranking, especially the medical bidding ranking, has always been criticized. The last time Baidu’s medical bidding ranking came into public view was the "Blood Friends Bar" and "Wei Zexi" events two years ago.
[News link] Netizens reported that Baidu sold blood friends for profit.
Netizen "Ant Cuisine", Zhang Jianyong, life’s core monuments, has suffered from hemophilia since he was a child. Hemophilia can’t be cured, and he needs blood transfusion to maintain his life all his life. He used to be the second largest bar owners of hemophilia bar in Baidu Post Bar. Over the past few years, he has carefully managed this disease bar and exchanged common sense and correct treatment plans with blood friends here. This bar has gradually developed from the earliest more than 20 bar friends to 5,000 today. However, Baidu unilaterally revoked his bar owners status and sold this bar. Bar owners, the new post manager, released a large number of advertisements after taking charge of the Post Bar through business cooperation, trying to make profits through his status advantage. After the incident was exposed, it caused fierce public condemnation. On January 12, 2016, Baidu said that it would stop the commercial cooperation of disease-related post bars and only open them to authoritative public welfare organizations.
However, the storm did not subside. On January 14th, 36 health public welfare organizations across the country jointly reported to the Beijing Municipal Administration of Industry and Commerce. Baidu Company released a large number of suspected false medical advertisements by means of competitive ranking and other promotion methods, demanding to investigate Baidu’s alleged violation of the Advertising Law.
On the 15th, the National Network Information Office interviewed the person in charge of Baidu on the outstanding problems of Baidu Post Bar, such as illegal and illegal information, chaotic commercial operation and management, and some search results being unfair. On the same day, Baidu once again stated that the incident exposed the company’s default in the commercial operation and management of Post Bar and will carry out comprehensive rectification.
A few months later, Wei Zexi, a student of grade 2012 in xidian university who suffered from synovial sarcoma, wrote about the treatment process on the Internet, saying that he had searched Baidu for the biological immunotherapy of the Second Beijing Armed Police Hospital, and the Putian Department under the hospital issued a guarantee to Wei Zexi’s parents: "He can be guaranteed to have no problems for 10 years and 20 years." Subsequently, Wei Zexi underwent chemotherapy for four times in this department involved, and after spending more than 200,000 yuan borrowed from the East and the West, he delayed the best opportunity to treat the disease, and finally died unfortunately. Only later did I learn that this technology has been eliminated in the United States. For a time, the public’s trust in Baidu fell to the bottom.
On May 2, 2016, the National Network Information Office and various departments set up a joint investigation team to station in Baidu Company to investigate this incident and the legal operation of Internet companies and deal with it according to law.
Under the heavy pressure of public opinion, Baidu re-examined the qualifications of all medical institutions, and offline processed 2,518 medical institutions and 126 million promotional messages. It is also guaranteed that medical advertisements will not participate in Baidu’s bidding ranking in the future.
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