On April 18th, Kia unveiled its global strategic vehicle matrix at the 20th Shanghai International Automobile Industry Exhibition, and adopted a brand-new "Windows of inspiration" booth design, which shone with a brand-new lineup and a brand-new look. At this auto show, KIA’s brand-new compact SUV Satus went on the market, further enhancing the market competitiveness of the fuel vehicle product lineup. At the same time, EV6 GT, EV5 concept car, EV9 concept car and E-GMP, a platform dedicated to electric vehicles, were unveiled, demonstrating Kia’s determination to go all out to transform into electrification. KIA will unswervingly dig deep into the China market, gather global superior resources to empower the China market, introduce global hot-selling models one after another to improve the product matrix, improve the user ecological chain system, and ensure the success of the China market.
Brand transformation has achieved remarkable results. Kia has unswervingly taken root in the China market
Facing the rapidly changing global automobile market, Kia launched a comprehensive and thorough brand transformation in 2021, and made changes in the whole business field, so as to realize corporate vision as a "sustainable mobile travel solution provider". At the same time, based on the "Plan S" strategy, Kia is expanding its business map in an all-round way, creating innovative travel products and solutions in the new travel era, and is committed to becoming a global leader in mobile travel.
At the auto show, Kim Kyung-hyun, general manager of Kia China, said: "In 2022, Kia achieved unprecedented brilliant results in the world, ranking seventh in the global auto brand sales list with sales of 2.9 million vehicles. As the most dynamic and potential automobile market in the world, China’s success in the China market is the core of Kia’s global strategy. " In order to better promote the development in China market, Kia is also adhering to the brand innovation strategy of New Kia, taking customer experience innovation as the goal, unswervingly pushing forward the localization reform, renewing and upgrading the brand, products, channels, services, marketing and other aspects, accelerating the electrification transformation, and making every effort to meet the increasingly rich mobile travel needs of China users.
The brand-new SUV Satus is officially listed, and the Kia fuel vehicle lineup will be added.
At this auto show, KIA’s brand-new compact SUV Satus was officially launched, and four models were launched. The official guide price was 109,900 yuan-139,900 yuan. At the same time, it also brought consumers an eight-fold value-for-money car purchase gift. After comprehensive concessions, the amazing price only started at 99,900 yuan.
Satus adopts the brand-new design concept of Kia’s "Opposites United" and takes "Power to Progress" as the design inspiration to create a tough, confident, smart and fashionable appearance style. In terms of interior, Setus has a dual 10.25-inch intelligent integrated display screen, equipped with a newly upgraded Kia Connect intelligent interconnection system, which supports intimate functions such as valet mode and rear seat mute mode unique to the same level, creating a higher-level driving experience for users. In addition, Satus is also equipped with L2+ intelligent driver assistance system to protect users’ travel. In terms of power, Setus not only has a 1.5L powertrain with better fuel economy, but also the comprehensive fuel consumption of WLTC is only 6.05L； per 100 kilometers. Add 1.4T surge power system, the maximum torque is 242N·m, and the comprehensive fuel consumption of WLTC is as low as 6.26L per 100 kilometers, which fully meets users’ demand for extreme vehicles with strong power and low fuel consumption.
As a star model of KIA’s global strategy, the listing of Satus is another achievement of KIA’s brand innovation strategy, which will help KIA’s fuel vehicle lineup accelerate its rejuvenation. At the auto show, KIA’s world-famous star models such as Lion Platinum Tuojie, Jiahua, K5 and K3 also made their debut, attracting many favorable eyes.
KIA China’s New Energy Strategy Accelerated Landing KIA Pioneer Pure Trams Shined All over the Hall.
In response to the explosive growth of new energy vehicles in China, Kia has formulated a medium-and long-term electrification blueprint to help Kia China become a leading electrification brand. Starting this year, Kia will launch at least one pure electric vehicle based on the E-GMP platform for electric vehicles every year. By 2027, a total of six pure electric vehicles will be launched. At the same time, KIA will increase its R&D investment in advanced technologies such as mobile travel, electrification, interconnection technology and autonomous driving, and integrate the research results of China Forward Digital R&D Center based on KIA’s special platform for electric vehicles, so as to bring more and more excellent electrification products to China consumers.
At this auto show, KIA EV6 GT, EV5 concept car, EV9 concept car and E-GMP, a special platform for electric vehicles, appeared on the same stage to show the profound strength of KIA Pioneer pure electric technology. Among them, the comprehensive output power of EV6 GT is as high as 430kW, the acceleration time of 100 kilometers is only 3.5 seconds, and the performance is comparable to that of super-running; At the same time, it supports 800V high-voltage fast charging system, and it only takes 18 minutes to charge the power from 10% to 80%. In terms of intelligence, the EV6 GT is equipped with an enhanced intelligent driving assistance system including semi-automatic lane change assistance and rear collision avoidance assistance, and is also equipped with AR HUD reality enhanced head-up display technology to fully escort users’ travel. It is worth mentioning that, on a global scale, EV6 is in the limelight. After winning the "2022 European Car of the Year" award and the "2023 North American Car of the Year" award, EV6 GT has recently won the title of "2023 World Performance Car", demonstrating Kia’s unparalleled electric technology strength. In August this year, EV6 will be listed in China in the form of imported cars, maintaining the high quality with the global unified standards.
The EV5 concept car adopts the brand-new design concept of Kia’s "Opposites United", which shows the new trend of design aesthetics of pure electric vehicles in the future. The interior innovation of EV5 concept car adopts a new rotatable seat layout, which breaks the boundary between the interior and exterior space and creates an unbounded space for users to live in harmony with nature. The battery life of more than 700km (CLTC standard) and the fast charging time of less than 20 minutes greatly alleviate users’ anxiety about the mileage and charging of electric vehicles. In addition, EV5 is KIA’s first vehicle equipped with the 2nd generation remote control intelligent parking assistance system in China, and will apply a number of cutting-edge intelligent safety configurations to provide users with a safer and smarter car experience. The EV5 is scheduled to be listed in China in November this year, and it will be the first global electric vehicle produced in China and listed for the first time by Kia, which is of great significance.
Kia Pure Electric’s flagship SUV EV9 concept car has a car length of over 5,000mm and a wheelbase of 3,100mm, and adopts three rows and six seats of luxury seats, plus a flat floor design, creating a luxury space that is ahead of its peers. The EV9 will be equipped with an 800V high-voltage fast charging system, which can increase the cruising range by 239 kilometers after charging for 15 minutes. At the same time, through the application of the fourth-generation battery and the second-generation battery management system, the competitiveness of the cruising range will be further ensured. As KIA’s first vehicle equipped with highway automatic driving system (HDP) in China, EV9 is expected to achieve L3-class automatic driving, and at the same time, the whole system will be equipped with 10 airbags as standard to escort drivers and passengers all over the world. According to the plan, the new car will be officially launched in China next year.
In addition to increasing product layout, Kia will also maximize the expansion of electric vehicle sales channels and brand contacts through strategic cooperation with large dealer groups, and comprehensively innovate the user experience. At the same time, in addition to providing personal home charging stations and installation services, Kia also plans to cooperate with Shell to establish a high-speed charging network, and further expand the layout of the basic charging network through cooperation with third-party charging enterprises in China to provide users with a convenient and cost-effective electric travel experience. In addition, Kia plans to launch the brand APP in the second half of this year. As a comprehensive platform built with user thinking, Kia APP will comprehensively enhance the user experience from all areas of car life such as car purchase, car use, service and infotainment.
This year is an advanced year for the brand transformation of Kia China. Kia will accelerate the comprehensive implementation of China’s new energy strategy, provide China consumers with a higher quality mobile travel service experience by introducing more world-leading electrification technologies and products, and strive to take off again in the China market. (Photo courtesy of Kia Motors)
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