Bridgestone Group recently announced that its ? ALENZA 001 tire has been selected as one of the original tires for Lexus’ new generation RX. The model was launched in Japan in November 2022. The ALENZA 001 tire ? ALENZA 001 tire will be matched with the new generation of RX models sold in Asia and Europe.
Bridgestone positions "ENLITEN" innovative tire technology as a new strength in the era of electric vehicles, and by providing tires that incorporate this technology, it strives to fulfill the "Energy: Commitment to carbon neutrality for all of society" described in the "Bridgestone E8 Commitment".
Lexus’ new generation RX has ushered in a new era of mid-to-large luxury SUV market segments with a full range of product values. It provides users with three power options, including the smart hybrid model RX 350h, the plug-in hybrid model RX 450h + and the high-performance hybrid model RX 500h F SPORT Performance, to meet users’ diverse needs for electrification.
Through the long-term cooperation between the two parties, Bridgestone continues to help Lexus realize value through its strong product lineup. Building on the excellent performance of the ALENZA 001 tire ?, the innovative "ENLITEN" tire technology has been adopted to improve the tire’s environmental protection and driving performance in addition to comfort and safety.
The carcass of the ? ALENZA 001 tire is made of materials that reduce rolling resistance, thus contributing to fuel efficiency. In addition, the tire’s ground print and tread pattern are specifically tailored to the new generation of RX, providing an excellent and comfortable driving experience. In this way, Bridgestone realizes greater value based on the usage of the customer’s region. With these features, Bridgestone will fully exploit the product charm of the new generation of RX and contribute to the realization of sustainable mobility for the whole society.
Bridgestone is focusing on enhancing its high-end tire business and developing high-quality new products. In the passenger car tire business, the Group has positioned ENLITEN as a new high-end symbol in the era of electric vehicles. It will add value to technologies, products and business models and develop into the "ENLITEN Business Strategy". Bridgestone is committed to achieving a sustainable society by maximizing social value and customer value, including seemingly contradictory values, such as creating "business growth and sustainability" at the same time, and "tyre performance customization and productivity improvement or cost optimization across the value chain".
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