Yesterday (December 12), the Central Network Information Office issued the "Notice on Launching the Special Action of" Clearing and Rectifying the Bad Orientation of Short Video Information Content ".
According to the special action arrangement of "Clear and Clear" series in 2023, the Central Network Information Office launched a one-month special action of "Clear and Clear, Rectify the Bad Orientation of Short Video Information Content" from yesterday. The special action focuses on the frequent chaos in the field of short video, focusing on rectifying the poor guidance of three types of short video information content.
The first category is the problem of short video spreading false information. 1. Make a fake short video by posing. Make and publish rumors about people’s livelihood. Fabricate a plot to help the disadvantaged groups in society and consume public sympathy. Posing at the scene of an emergency, fabricating false scenes and spreading panic. 2. Technology generates false short videos. Using artificial intelligence and other technologies to fabricate and splice content, illegally using other people’s portraits and voices for face replacement or voice synthesis, and generating false short videos. 3. Disregarding facts and tampering with fraud. Tampering with official authoritative information or taking it out of context.
The second category, short video shows misconduct. 1. "erotic rubbing" behavior. Deliberately display actions with sexual hints or teasing, and publish "soft pornography", "rubbing" and "yellowing" content. Using the name of college students to produce and disseminate "soft pornography" information and conduct vulgar marketing. 2. Create vulgar people. Through short video special effects and props, we deliberately dress up as ugly, create vulgar people in the name of "cross-dressing", and challenge the public aesthetics without a bottom line. 3. online celebrity malicious marketing. Online celebrity anchor gains traffic by any means through uncivilized interaction and irrational expression. Abuse of influence to incite fans’ emotions and organize fans to maliciously "irrigate". Release information on marketing fake and shoddy goods to mislead consumers. 4. Show high-risk behaviors. Publish and disseminate bad information that causes physical and mental discomfort, such as suicide, self-harm and cruelty to animals. Show high-risk behaviors that ignore life safety, such as high-altitude parkour and speed racing.
The third category is the problem of short video communication misconceptions. 1. Challenge the bottom line of public cognition. Deliberately infringing on national customs and habits, inciting national hatred or regional discrimination. Spreading wrong views on marriage and love, deliberately creating gender opposition. 2. Spread the wrong value orientation. Spreading wrong career views, advocating unscrupulous and negative world-weariness, and spreading wrong values such as showing off wealth and worshipping money and extravagant enjoyment.
The Central Network Information Office said that it will strengthen the short video platform management optimization recommendation mechanism. Efforts should be made to solve the problems such as the deviation of value orientation of short video platform algorithm and the insufficient presentation of high-quality short video. Optimize the traffic distribution mechanism to prevent "emphasizing indicators over quality", and unilaterally use quantitative indicators such as praise rate and forwarding rate as the basis for traffic distribution. Strengthen the platform audit. Efforts should be made to solve the problems of nonstandard audit mechanism and insufficient comprehensive audit standards for short video platforms. Prevent oversimplification or across-the-board review and manual review from going through the motions. It is necessary to adhere to the problem orientation, focus on the problems reflected by the people in the short video field, focus on the protection of the rights and interests of special groups such as minors and the elderly, and fully implement the rectification task.
Text/reporter Wen Wei Coordinator/Yu Meiying
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