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Three ways to repair feelings, uprooting stubborn emotional problems.

I don’t know if you have ever met such a dialogue scene:

"When you go home, you will know how to play with your mobile phone. I am taking care of my baby at home alone, and I have to wait on your family."

"I’m not tired? I work hard to make money outside every day, and I have to accept it when I come back. "

From being single to starting a family and then having children, this is the state that most people will eventually enter.

The breakdown of many couples’ feelings often occurs during the period after the two sides form a family and have children.

01

Why do feelings fade after giving birth to a child?

1) the transition period of the relationship.

There is one of the most common challenges in the relationship, which we call the relationship transition period.

If we regard a family as a person, it has a life cycle, and in each different life cycle, we have to adapt to the transformation of the family itself.

The challenge of this transformation is the biggest test of the relationship.

Many people may have experienced the challenge from students to the workplace, from love to marriage, but they may not be able to withstand the challenge of having children.

Because the challenges of having children are different from those from students to the workplace and from love to marriage, students can control the challenges they face in the workplace and love to marriage, but the birth of children brings third-party variables.

For example, after giving birth to a child, some people will say that "in-laws only care about the baby" and "when the husband comes over, it seems that there is no extra communication except eating and taking care of the baby", all of which are the results of the third-party variables of the child.

What you can decide by yourself has turned into having to make a decision with others, which is the biggest challenge after giving birth.

2) Increased responsibility and anxiety.

Many women will feel heavier responsibilities after giving birth, and with the biochemical changes in the body, they will gradually enter a state of anxiety.

For example, a reader once told me that after giving birth to a child, she would feel anxious when she saw the deposit in her account, and she would feel a sense of shame inside:

As a mother, if she goes out to work, she can’t stay with her children; As a lover, if you don’t go out to work, you won’t share the economic pressure for your husband.

She is in a hurry, but the more she wants to make money, the more busy she is, the more tired she is, and the more she is in a bad mood.

Fortunately, she didn’t meet an inactive husband, and her husband would patiently tell her, "You can’t sit for a long time now, you can’t be too tired, and you don’t have to rush to work."

But her anxiety made her lose sight of her own value and her husband’s thoughtfulness.

3) Lack of emotional communication.

There is no denying that in the matter of parenting, most women will always enter the role faster than men.

Most women will focus on their children after giving birth, and their bodies need to recover, so they will choose to sleep in separate beds, which also makes some boys feel left out.

A male reader once said that since his wife was pregnant and the child is two years old now, they have never had a one-time life.

He understands that sex is not all, but it is also a spice in emotional life.

He is the kind with strong sexual desire, but his wife never takes the initiative, and sometimes she is rejected when she wants it.

So he was hit hard, but he was sulking for his family and children, but he just felt that the relationship between husband and wife was getting worse and worse.

Although it is men’s ignorance of the father’s role that leads women to pay more attention to their children, one-way giving can never make a family enter a positive cycle.

02

How to keep the relationship between husband and wife from hibernating?

A reader once told me that since the birth of her child, no matter whether she is together or in a different place, there is nothing about both sides except talking about the child.

At first, she would take the initiative to talk about the daily life of some children. Later, her husband didn’t even talk to her about his work industry, content and treatment, and asked her not to tell him about the troubles of taking care of children.

Slowly, she didn’t say anything according to the meaning of the other party, but she found that there was something wrong with this life.

She put forward her own ideas carefully and actively, and finally found that communication was "bull’s head is not right for horse’s mouth", and what she expressed was completely different from what her husband understood.

Before marriage, they talked about everything, but now there is a backlog of things that have not been solved. Her husband is an avoidant personality, and she is a radical personality, so she really wants to know, "Can such a relationship between husband and wife return to pre-marriage?" .

1) mentality construction.

When most people encounter an emotional problem, there will be a common state: "How can I go back to the past?"

There are three states in life: past, present and future.

But the past can never go back, the future can never go, and people can only grasp the present.

Moreover, we need to deeply realize that we can never step into the same river twice.

As far as the child is born, we can’t go back to the past. The best solution to the problem is only to find a new way for husband and wife to get along and a new balance on the existing basis.

With the expectation that "the relationship between husband and wife can return to pre-marriage", the mentality is easy to collapse.

Only by grasping the present opportunity and rebuilding a new balance can we have a healthy and comfortable mentality.

2) The framework of emotional repair.

Emotional repair is a process, not a result.

When many people encounter problems, they directly think "I wish I could do something", for example, "I wish both husband and wife could bear with me, understand each other, care about each other and tolerate each other".

The problem is that it is absolutely impossible to do this without the process of intermediate change and learning.

For example, just like a boy chasing a girl, it is impossible to say to the other party just after meeting, "Shall we have a wedding tomorrow?"

Holding a wedding is a result, and it is a necessary process for two people to know, communicate and get married. It is impossible to omit all the processes and get the results directly.

Therefore, we can’t skip the repair process and directly get the result of two people’s emotional repair.

And all emotional repair frameworks are the relationship between "chasing" and "fleeing".

What is the relationship between "chasing" and "fleeing"?

If the other party has completely escaped, broken up or divorced, this time is not called "repair", but called "redemption."

Then what is repair?

Repair is that the two people have not divorced or separated, but the two sides have a relationship of escape and pursuit in terms of motivation.

It’s like the heroine of the story said that her husband is an avoidant personality and she is a radical personality. But in the restoration framework, we can put these things down first and simply regard the whole restoration framework as the relationship between "chasing" and "fleeing".

A successful restoration framework, first of all, the person who is chasing must stop first.

For example, if it is a state of accusation, it is necessary to stop first. Because only the person who stops blaming, chasing and running away will stop.

Maybe at the beginning, the other party won’t stop immediately, but will look back a little suspiciously until it is determined whether the other party will stop chasing and attacking, and then stop slowly.

This is an overall framework, and it is absolutely impossible to repair it successfully without grasping this point.

In order to repair successfully, the pursuers must stop first, and the fugitives will stop. Otherwise, one person chasing and one person fleeing will only make the relationship between the two people farther and farther.

3) See the change of the whole relationship at the macro level.

From a macro perspective, husband and wife used to be a small system in the world of men and women, but after giving birth, they will become a big system of ternary relationship between a man, a woman and a child.

In this process, we should understand a truth: all the methods used to deal with the binary system have failed in the new ternary system.

In other words, it is necessary to upgrade the whole system, instead of trying to face new problems with some tools and methods in the past.

Just as it is impossible to repair a car with the tools of repairing a carriage, because a carriage and a car are two different things, and the whole parts and systems of a car are different from them.

So you have to understand that in the face of new problems, you have to use new methods:

A, the way of expression.

Everyone has negative energy, which can be expressed and should be expressed.

Children are originally an emotional connection. Why do some boys ask not to tell him about the troubles of taking care of children?

Because many people will inadvertently complain when sharing their children’s daily lives.

I don’t know how you talk about children and the details, but I guess these "troubles" may be:

The child is crying again;

The child didn’t sleep well again;

The child soiled this sheet again;

……

If only these complaints and accusations can’t form an emotional connection, what could have been shared should be:

Wow, he is great today, he can turn over;

Yo, you can walk;

Can talk now;

……

These have a lot of happy growth parts, and I believe that as a father, I am willing to listen to them.

Don’t just turn a child into an annoyance. He should have become a common source of joy. This is the concrete operation of emotional connection.

B. Effective communication: step by step.

The management of marriage should be two-way. But don’t give each other a big indicator and a big problem at the beginning, but communicate with him clearly first: what is the division of labor between each other in this family?

We should learn to advance step by step, such as what is the economy, what is the housework, and what is the education of children?

List all the common things and housework that make you collapse, so that two people can get the task according to their contribution to the family. When they get the task, everyone will do it, and no one will say who.

Only by establishing rules can we measure the relationship between two people and let both sides know clearly what responsibilities they should bear.

In addition, when chatting, we should also pay attention to emotional lines and logical lines.

Because chatting is not looking for right or wrong, communication is connecting the subjective world of two people and the distance between hearts.

In a word, we humans live in two worlds:

One is the "objective fact", that is, what happened;

The other is "subjective view", that is, "what do I think of this matter? How do I feel? What are my joys and sorrows? "

Always remember that the connection between two people together is first of all the connection between heart and heart, and it is the connection of emotions.

If emotional joys and sorrows are not connected, and they don’t really see each other, there will be no each other in their eyes, and this feeling without spiritual connection will eventually dry up.

The above articles are sent to all couples who encounter emotional setbacks and difficulties. I sincerely hope that you can reactivate a relationship through heart-to-heart connection.

No website, newspaper, TV station, company, organization or individual can use the illustrations in this article in whole or in part without authorization.

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The beauty industry is shocking, with low cost and high marketing. It turns out that we are all capital leeks.

Recently, a picture of "Cost Distribution of 79 yuan Flower Xizi Eyebrow Pencil" has gone viral on the Internet.

The insider of the industry revealed in it is surprising.

The picture shows that,79 yuan’s Huaxizi Eyebrow Pencil was awarded as high as 63 yuan in Li Jiaqi, accounting for nearly 80%.

This makes people wonder why the anchor, as a lip-service salesman, draws such a high proportion.

You know, the percentage of ordinary cosmetics counters only accounts for about 5% of the total selling price, and the maximum is no more than 20%.

Back in March, 2019, Huaxizi Loose Powder became popular in the live broadcast room in Li Jiaqi.

In 2020, in the live broadcast room in Li Jiaqi, Hua Xizi appeared 71 times, with an average cooperation of 5.9 times per month.

With Li Jiaqi’s amazing ability to carry goods, Hua Xizi surpassed the perfect diary from the "618" promotion in 2020 and became the first seller of domestic cosmetics.

It can be said that Hua Xizi grew up by relying on Li Jiaqi. In order to maintain cooperation with Li Jiaqi, he can only increase the proportion of rebates.

In addition to Li Jiaqi, Hua Xizi also used a set."high rebate"In the mode of anchor with goods, more than 300 online celebrity bloggers were launched within 3 months.

In addition to cooperating with the anchor, Hua Xizi has a similar growth path to other cutting-edge domestic cosmetics brands, and also has a variety of marketing methods.

Please be endorsed by the first-line stars, put in elevator advertisements, plant grass in KOL, online celebrity, etc.

howeverHua Xizi, who started from marketing, has a low cost performance.

69 yuan’s eyebrow pencil in the official flagship store of Huaxizi,The refill is only 0.07 grams.

What is this concept? In other words, Hua Xizi’s eyebrow pencil averages 985.71 yuan per gram, which is equivalent to 1.5g of gold.

This is not selling eyebrow pencils, this is selling gold pens!

Lao Yang, who OEM eyebrow pencils for various brands, revealed that,An ordinary eyebrow pencil of 49-69 yuan on the market, the cost price is 4.3 yuan/piece.

In addition, except for a few domestic beauty brands with self-built factories, most enterprises choose to entrust OEM production.

The same foundry often produces products for multiple brands at the same time, so it is easy to produce products with different brands and different prices, but with the same quality.

It is understood that the manufacturer of Hua Xizi Eyebrow Pencil not only OEM for Hua Xizi, but also owns its own brand.

The price of two eyebrow pencils sold by the factory’s own brand is lower than that of Hua Xizi, and the price of one of them is 0.2g in 57 yuan.

According to the unit price of grams, the price of the factory’s own brand eyebrow pencil is three times cheaper than that of Huaxizi eyebrow pencil.

Normal people can choose which product is cost-effective with their toes.

But as the eyebrow pencil incident happened, a beauty blogger said:"If you only talk about the product itself, you can buy the same quality eyebrow pencil for 10 yuan, but if you don’t care about the quality and just want to spend the shell of Xizi eyebrow pencil, then 79 pieces are worth it."

In reality, there are also many people who are eager for the fancy appearance of the brand.

What can I buy for 799 yuan? You’ll never believe it.

Huaxizi gift box with gorgeous appearance can be called "straight man gift ceiling".

On major social platforms, Tucao received countless posts from her boyfriend’s Huaxizi gift box.

In the luxurious packaging similar to the moon cake box, only three lipsticks are filled, and the other boxes are all empty.

Things are average, and the price is not low. Which fairy is not angry when she receives this?

In addition to Hua Xizi, other domestic beauty cosmetics have made a lot of efforts in appearance.

For example, Yixian E-commerce, the parent company of Perfect Diary, and Fanmilin, who sponsored a variety show, applied for most of the patents related to design, and the patents for component research and development accounted for a relatively low proportion.

Some netizens said: "I won’t buy a cosmetic when it starts to emphasize how beautiful the packaging is."

The gaudy domestic beauty made on the outside can only fool boyfriends who don’t understand cosmetics, and exquisite pig girls would rather pay higher prices to buy foreign goods with higher quality in their hearts.

However, high-priced international beauty brands must represent good quality?

Please take a look at Netease Commercial’s published price composition chart that analyzes international big-name beauty and skin care products.

The price of perfume is 776.6 yuan, and its raw material cost is only 15.6 yuan, accounting for 2%; The tariff is as high as 257 yuan, accounting for 33%.

The advertising and promotion expenses of Lancome Essence Muscle Liquid are as high as 334.8 yuan, accounting for 31%; The cost of raw materials is 21.6 yuan, accounting for only 2%.

SK-II Fairy Water, which costs thousands of dollars, and Shiseido 730 yuan/15g eye cream, all cost less than 10 yuan.

This shows that,International big-name beauty and skin care products are expensive in advertising promotion fees and tariffs, and the cost of the products themselves is extremely low.

Why can the raw material cost of international brands be so low? It is because many of their products are also produced by domestic foundries.

For example, Kosmeishi, the first makeup factory in China, which works for many domestic brands, also cooperates with international brands such as Lancome, Shu Uemura and Maybelline.

In other words, many imported cosmetics you bought are actually Made in China. But after putting on the coat of an international brand, it was presented to the altar.

After all, consumers are willing to spend a lot of money to buy international beauty brands for it.Brand awareness and international brandsPay for this identity.

And the efficacy of international big-name products may not match its high-end image.

Previously, Zhihu netizens anonymously broke the news that Estee Lauder products used hormones.

This netizen’s original skin has never been allergic, and there is no need to worry about eating spicy acne.

After using Estee Lauder’s products, her face always itches, and she also has red pimples that can’t be eliminated.

In addition to the quality of the products themselves can not be guaranteed, some international brands also make false advertisements in order to increase sales.

Just at the end of last month, Watsons was fined 80,000 yuan by the Market Supervision Administration for publishing a false advertisement that moisturizing aquatic products contained "whitening" and other effects.

So you see, international brands are not as perfect as we thought, and there may be deeper inside information in places you don’t know.

Domestic beauty cosmetics want to crack the big-name worship of consumers and seize the market quickly, not by overwhelming marketing means.But listen to the real needs of consumers, improve the quality of products and lower the price.

In this respect, other categories of domestic brands provide a good reference.

With the continuous fermentation of Li Jiaqi’s live rollover event, "a flower falls and everything comes to life", many domestic brands have taken advantage of the situation to come to the table.

Among them, the most representative is the old-fashioned daily chemical brand "Bee Flower" founded in 1985.

On the night of Li Jiaqi’s rollover, the live broadcast room of Bee Flower flooded into ten thousand people, and was teased by netizens: "This is the most unpretentious business war".

The official account of Bee Flower in Tik Tok has also increased by 569,000 in one day. Some people say that all the fans lost in Li Jiaqi have been picked up by Bee Flower.

Compared with picking up fans, Fenghua is better at picking up boxes.

Before, some netizens placed an order for bee flowers, but I didn’t expect the courier box I received was not a bee flower.

The bee flower responded that the box was too expensive and had to pick up the unwanted box thrown away by other families.

When some netizens commented that the packaging of bee flowers was "cheap", it replied "I am already very cheap".

Not long ago, when actress lareina was caught in a tax evasion scandal, Bee Flower released a video in Tik Tok saying, "If I don’t have the money to invite a spokesperson, I won’t collapse."

Why are the bees that have been selling badly so poor that they have no money to buy boxes, change packaging and invite spokespersons?

Because it is to reduce their own profits to provide you with cost-effective products.

"The price increase is only 2 yuan in 10 years"

"It has been established for 36 years without any punishment record"

"The only funds are used to research the breakthrough and upgrade of products."

……

It is this business strategy that is considered for consumers everywhere, which makes bee flowers win the hearts of consumers.

According to the chairman of Bee Flower, the gross profit margin of Bee Flower is only 15%, which is far lower than 40% of international brands.

In his view, instead of spending a lot of money on advertising, it is better to win by product quality and give profits to consumers.

Until now, bee flower is still implementing this strategy.

And Fenghua is just the epitome of many high-quality domestic brands.

For example, Hongxing Erke, an old shoe company that donated money to Henan, and Baixiang instant noodles, which have always insisted on hiring employees with disabilities, have all caught this "splash of wealth" and once again glow in the second spring.

Compared with the beauty brands who spend money on marketing, these domestic brands only use high-quality products to stand at the core of the brand.

Without the guarantee of high quality and reasonable price of products, no matter how gorgeous packaging and fancy marketing are, what is built is just a castle in the air that may collapse at any time.

Obviously, Hua Xizi did not see this clearly.

This time, it is inevitable that Huaxizi will follow Li Jiaqi’s word-of-mouth rollover.

First of all, Hua Xizi, who relies heavily on the anchor, needs to bear the negative impact of the anchor’s personal mistakes on the brand.

Secondly, the business strategy of focusing on R&D and marketing has left a flashy impression on consumers.

In addition, in the apology statement, I have always stressed that I am a domestic product, but the product has not achieved the same high cost performance as other domestic products.

For domestic products that have national feelings and are really considered for consumers, the masses will support them sincerely and with real money.

But for those brands that make money under the banner of domestic products, no one wants to be kidnapped by morality and become the leek of capital.

With the maturity of the concept of national consumption, the people’s fascination with foreign beauty brands has gradually dispersed.

If domestic beauty cosmetics want to seize the market, they still have to rely on excellent products and innovation that keeps pace with the times while "marketing opens the way".

Believe that even if there is no anchor shouting "buy it, buy it", there are still people who are willing to pay for the truly good quality products.

No one likes routines, and sincerity is always king.

Author of this article | Zhang Mo Yi
Editor in charge | faint Cui
Planning | Blue Orange