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Tik Tok made efforts to "interest in e-commerce", where does the star take the goods?

Laiyuan Mixiniu Entertainment

Text | Founder   

"Many stars want to do live e-commerce. They don’t know that this is much more complicated than they think. You need a very strong supply chain team, not your fans who stand there and talk can make money …"

 

A few days ago, Luo Yonghao made this speech on a hot search in Tik Tok. At the same time, he also set a flag, hoping to complete the target income of 10 to 15 billion this year. There are thousands of stars with goods. Why can Lao Luo get a drink alone and occupy a seat in the "Four Kings with Goods Live"?

The word "supply chain" was repeatedly mentioned in Lao Luo’s speech, which reflected the hidden e-commerce operation system behind the seemingly simple live broadcast. At the first Tik Tok E-commerce Ecological Conference that Lao Luo appeared this time, Tik Tok first proposed the concept of "interest e-commerce": an e-commerce based on people’s longing for a better life, satisfying users’ potential shopping interests and improving consumers’ quality of life.

 

In other words, traditional e-commerce relies on users’ search behavior, while Tik Tok e-commerce relies on "short video-based interest content" to actively provide Amway good things for users and lead the improvement of people’s quality of life. After the "interest e-commerce" strategy has landed, or the brand store broadcast has ushered in a big outbreak, the traditional star live broadcast has an uncertain road ahead.

On the other hand, bid farewell to "the first year of star live broadcast with goods". In 2021, the world of star goods will no longer grow wildly, and most brands have a good idea about the strength of each big coffee. After the big waves, the stars who have not made a successful start will fly away, and the remaining "gold" will either return to the main business of performing arts, or face the decline of GMV cliff, or gradually delegate power to their disciples …

 

Star live broadcast with goods 2021, the situation is changing.

"First year" in 2020 and "Fever" in 2021.

"The destination of stars is to bring goods."

 

In the just-concluded Tucao Conference 5, Viya, a "sister with goods", made fun of the trend of stars grabbing her job. Due to the epidemic situation, film and television winter, 2020 is indeed the "first year" when stars flock to the live broadcast room.

 

However, only one year later, seeing him rise from a tall building, seeing him entertain guests, and seeing his building collapse, the star is becoming a cash cow in the eyes of the live broadcast platform, and it is no pity to abandon it. The market is "cooling down".

 

Open the "Star Cafe Kanban" with the data of Gourd for nearly 30 days. No matter the platforms of Amoy, Shake, Express and Beijing, the average sales of most star live broadcasts are below 10 million, and only Zhang Ting, Stephy, Tu Lei and Hu Haiquan are higher than this figure.

Among the four, Zhang Ting faded out of the entertainment circle for a long time, and now her main identity is the founder of Wechat business brand TST. Strictly speaking, she is more inclined to businessmen than stars; Tu Lei, who scored 27.86 million sales per game, is best known as the emotional tutor of Tianjin Satellite TV’s people’s livelihood mediation program "love battle". It is also far-fetched to call him a star.

 

In terms of monthly total GMV, from last year to this year, all the stars have an amazing falling curve. According to the statistics of Hulu, in the second half of last year, eight stars, including Zhang Ting, Tamia Liu and Lin Yilun, achieved GMV of hundreds of millions in some months, but only Luo Yonghao can do it this year.

 

On the one hand, the decline of GMV per game, on the other hand, the sharp drop of broadcasting frequency. With the spread of the epidemic and the revival of the entertainment industry this year, many stars who originally brought goods because they were "idle at home" began to shift their focus back to their main business, and it was inevitable that they could not do their best to bring goods live.

 

Tamia Liu, the "Liu Yidao" who once dominated Taobao’s cargo industry, only broadcasted two shipments in the past 30 days, with an average sales of only 6.095 million; Last year, the last live broadcast of Li Birthday, which had a stable record, had to be traced back to January 17, and it had not been broadcast for nearly three months, and his live broadcast only achieved 9.2768 million sales. As for Michael Chen, Stephy and others, they can only keep one or two live broadcasts every month.

 

Another phenomenon is that stars gradually fade out of the live broadcast room, and more and more frequently they are handed over to new anchors to replace them. For example, in Luo Yonghao’s live broadcast room, on the surface, the "daily broadcast" has increased the frequency, but in fact, Lao Luo’s appearance times are getting less and less, and the audience is even tired of watching new anchors such as Zhu Xiaomu, Li Zheng, An Tian and Lin Duola, because they really appear too many times.

Standing at the node of 2021, the world of star goods delivery has undergone more than a year’s evolution. Brands have more or less gradually realized the truth that "flow is not equal to sales", and there are fewer sloppy projects that blindly attract stars into the game. Nowadays, the remaining high-quality star goods are gradually evolving in two fixed directions.

 

The first category is the mode of "head anchor+traffic star assistant". In fact, "supporting performance" may be a more suitable position for stars than "solo anchor" to bring goods. Visiting the live studio in Li Jiaqi and Viya and participating in it as a supporting actor can not only ensure the professionalism of the delivery operation process, but also interact closely with the anchor, and it is easy to be fired into a loud "out-of-circle event".

 

For example, last month, "Lu Han walked into the live broadcast room in Viya and changed to eat and broadcast" boarded a hot search. In the live broadcast, he ate and drank hot pot and barbecue without idol burden, which made the topic reading volume soar to 670 million; A few days later, Dilraba appeared in the live broadcast room in Li Jiaqi, announcing the new drama "Long Songs", hoping to finish the announcement task efficiently while mentioning the hot search.

The second category is that the star leads a supply chain team, the establishment of MCN company, or the star actively signs a contract with MCN to obtain MCN’s full set of live technical support. For example, Luo Yonghao’s "Make Friends" team signed a note for Stephy and other stars to provide live broadcast solutions for a long time.

 

No matter what kind of form, the above-mentioned star live broadcast with goods is becoming more and more professional. Brands are no longer superstitious about inviting high-flow stars to create momentum, but more calmly choose stars with experience in goods cooperation, and match the most suitable goods according to their people’s settings, and operate the projects with goods with stars more finely.

The stars belong to MCN?

Where will the star live broadcast take the goods?

 

First of all, it must face the competition with other modes of carrying goods. Combined with the macro e-commerce ecology, whether it is the "interest e-commerce" first mentioned by Tik Tok or the "content+private domain" live e-commerce that Aauto Quicker has been talking about, its core is to create an immersive shopping scene for users to "tap their potential consumption needs".

 

In this respect, "brand shop broadcasting" is a new threat. According to "Flying Melon Data: Trend Report of Brand Store Broadcasting in 2021", in February 2021, the number of brand store broadcasts nearly doubled compared with January; Up to now, Tik Tok’s brand-name store broadcast sales have accounted for more than 50% of the total sales.

The advantage of brand store broadcasting is to bring users a "cloud shopping" experience, especially watching clothing store broadcasting, which is very similar to walking into a clothing store in a shopping mall. The way the anchor controls the rhythm and mobilizes the atmosphere in the live broadcast room is very close to the shopping guide scene that the public is most accustomed to; And brand stores communicate seamlessly online and offline, and it is easier to carry out profit concessions, so it is easier to obtain high conversion.

 

Of course, star live broadcast also has its competitive advantages, that is, high traffic and the spread of endorsement effect. In public cognition, the appeal of stars is usually far greater than that of brands. It is easier to occupy users’ minds by using celebrity endorsements to bind with brands than by directly and rudely preaching brands.

 

In addition, if the star live broadcast wants to compete with the brand store broadcast track, the most essential thing is the positive contest of live broadcast frequency and live broadcast time. This means that stars who are interested in live e-commerce must adopt a "professional" attitude, one is to ensure a stable and continuous live broadcast frequency, and the other is to cooperate with excellent supply chain teams.

 

From this point of view, this is why a large number of middle-aged stars, artists who have left the entertainment circle, and stars below the third line will be active in the live broadcast room. Cao Ying and Lin Yilun, "representatives of middle-aged stars", Zhang Ting and Ye Yixi, "representatives far away from the entertainment circle", and Yu Zhen and Ji Jie, "representatives of stars below the third line", all of whose GMV are among the best in the industry.

As for the excellent supply chain team, it will become the core factor to determine the star GMV in the future. As Lao Luo said, the biggest contributor to the live broadcast is not the anchor, but the supply chain team behind it. If there is no foundation of supply chain, even if you are eloquent, you can’t bring goods. People, goods and fields are indispensable.

 

In fact, keen artists have long smelled the changing trend of stars with goods. In the middle of last year, Hu Haiquan, who is a musician and an investor, has been personally involved in every link of product selection, script planning and live broadcast. In June last year, he conveniently founded MCN Company Jujiang Xingchen, and signed a number of artists such as Yu Zhen, Li Naiwen, Charmaine Sheh and Jiang Shan to form a live matrix.

 

When he settled in Aauto Quicker, Hua Shao founded a brand-new MCN company in the same period. He hoped that his live broadcast career would last at least three to four years, and he could build the brand of "Feizaihua Department Store" by accumulating users in the future, so as to develop his own brand supply chain in the future.

 

At the Tik Tok E-commerce Ecological Conference, Luo Yonghao took another step forward. On the one hand, he announced that he would serve more stars and online celebrity through accumulated supply chain capabilities; On the other hand, the "Make Friends" brother company will start the education and training for anchor online celebrity, with Lao Luo as honorary principal and training lecturer.

 

This sends at least two signals. First, for the stars, "making friends" may be the best service provider for the current stars to live broadcast. Previously, they provided a full set of live broadcast solutions for Stephy, Li Dan, Jerry Lee and others. Now, Qiwei’s average sales have reached 30 million. Become a "friend of Lao Luo", or the best destination for all stars to bring goods in the future.

Another signal, for the new anchor in the industry. On the one hand, Lao Luo will build a group of high-quality and professional anchor teams to improve the employment environment of low-quality "gang-type" anchors in the past; On the other hand, he stressed that on the basis of laying a solid supply chain, excellent amateur anchors may not be inferior to stars in bringing goods, and among them, Li Jiaqi and Viya are likely to be born.

 

From this trend, the future industry will be divided into two parts: a group of stars with stable live broadcast time will be advanced to "professionalization" under the system of self-built supply chain; High-quality new anchors trained by professionals have the opportunity to grow into independent Li Jiaqi and Viya.

 

In the future, the live broadcast with goods will be surging.

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The new rules are coming! The two departments issued opinions to encourage the development of shared cars.

  CCTV News:The Ministry of Communications and the Ministry of Housing and Urban-Rural Development have issued new regulations to encourage the use of new energy vehicles to carry out time-sharing and encourage time-sharing operators to adopt credit model instead of deposit management.

  The Guiding Opinions on Promoting the Healthy Development of Minibus Rental formulated by the Ministry of Transport and the Ministry of Housing and Urban-Rural Development was officially promulgated today. The Guiding Opinions includes 5 parts and 13 articles, including general requirements, laying a solid foundation for safety management, improving service capacity, encouraging time-sharing development and creating a good development environment.

  It is understood that from June 1 to 14, the Ministry of Communications publicly solicited opinions on the Guiding Opinions on Promoting the Healthy Development of the Car Rental Industry. According to the suggestions, the Guiding Opinions were revised and improved: the scope of application was limited to the lease of minibuses; Enriched the relevant requirements of anti-terrorism prevention and added the contents of "maintaining public safety"; At the same time, the new format of time-sharing lease is standardized and managed.

  What is a minibus??

  Minibus refers to a minibus with seven seats or less. The "Guiding Opinions" clearlySmall minibus leaseIt refers to the operation mode that the minibus leasing operator delivers the minibus to the lessee for use within the agreed time, collects the leasing fee and does not provide driving services.

  According to the Ministry of Communications, there are currently more than 6,300 car rental operators in China.The total number of leased vehicles is about 200,000.The market scale is growing at an annual rate of about 20%. but92.7% of car rental enterprises in China own less than 50 vehicles.It is difficult to implement network operation and form economies of scale.

  In addition to insufficient service capacity,At present, there are no new laws and regulations for the car rental industry at the national level.. At the local level, only four provinces (cities) such as Beijing, Shanghai, Chongqing and Shanxi have issued special local regulations on car rental, while another 21 provinces only involve one or two principled provisions in the Road Transport Regulations and other relevant local regulations, while six provinces such as Tianjin, Hebei, Inner Mongolia, Guangxi, Hainan and Qinghai have not yet issued laws and regulations on car rental.

  For the sake of vehicle insurance, scrapping and second-hand salvage value,At present, about 95% vehicles in the car rental market are registered as non-operating vehicles.As a result, it is difficult to guarantee the safety of vehicles, and users cannot get insurance compensation in case of traffic accidents.

  In order to ensure the safety performance of leased vehicles and the legitimate rights and interests of users, the Guiding Opinions put forward requirements such as standardizing the management of leased vehicles and implementing the inspection system in real-name registration system. Rental vehicles shall be in accordance with relevant laws, regulations and technical standards.Go to the public security organ for registration., and in accordance with relevant regulations, carry out safety technical inspection, environmental inspection and scrapping of vehicles. Insure compulsory insurance and third party liability insurance according to the insurance rate corresponding to the registered nature of use.

  To implement the identification system, minibus rental operators should have the facilities and equipment needed for identification and check the valid documents provided by the lessee.

  Highlights of the new regulations ②: Encourage time-sharing of new energy vehicles.

  In order to encourage the development of the new format of time-sharing lease, the Guiding Opinions proposes to consider the characteristics of time-sharing lease in non-intensive travel, reasonably determine the positioning of time-sharing lease in the urban comprehensive transportation system, and study and establish a vehicle delivery mechanism that is suitable for public travel needs, urban road resources and parking resources.

  Time-sharing operators should improve their online and offline service capabilities, strengthen the intelligent organization and deployment of vehicles, and ensure the good safety of vehicles through daily inspections and self-inspection of vehicles by operators. Operators should adopt safe and compliant payment and settlement services to ensure the safety of users’ deposits and funds, and encourage the use of credit mode instead of deposit management.

  This paper puts forward some support policies, such as encouraging public parking lots in crowded areas to provide convenience for parking time-sharing vehicles and exploring on-street parking concessions in cities. Encourage the use of new energy vehicles to carry out time-sharing leasing.

  Highlights of new regulations ③: Promote the construction of parking spots in densely populated areas.

  In order to improve the service ability of the industry, the Guiding Opinions put forward specific requirements from the aspects of infrastructure planning and construction and daily operation and management of operators. According to the local economic and social development and residents’ travel needs, it is required to formulate a development plan for minibus rental, and incorporate it into the comprehensive transportation system planning and urban comprehensive transportation system planning, strengthen the transfer connection between minibus rental and different modes of transportation, and promote the construction of transportation hub business outlets such as airports, railway stations, bus stations and ports, as well as parking stations in densely populated areas.

  Encourage operators to use new technologies and new means to strengthen daily management and improve the convenience of car rental. Operators should improve network security protection measures and collect, store, use and protect personal information in compliance with laws and regulations. Strengthen the linkage between upstream and downstream industries and related industries, and promote the scale, networking and brand development of the industry.

  List of other highlights

  In addition, in order to further create a good development environment for the industry, the Guiding Opinions also put forward the requirements of accelerating the construction of system standards and promoting the resolution of outstanding problems such as illegal road traffic disposal of leased vehicles and fraud of leased vehicles. Accelerate the construction of credit system, establish a credit evaluation system for lease operators and lessees, and build a cross-departmental and cross-regional joint incentive and punishment mechanism.

  The Guiding Opinions require that local transportation departments should formulate supporting policies, measures and implementation plans.

  On August 2, the Ministry of Transport and other 10 departments jointly issued the draft of "Guiding Opinions on Encouraging and Regulating the Development of Internet Rental Bicycles", which clearly pointed out that the development of Internet rental electric bicycles is not encouraged.

  Li Jiangping, inspector of the Traffic Management Bureau of the Ministry of Public Security, said that such regulations mainly consider that vehicles generally exceed the standard and do not meet the standard requirements of the General Technical Conditions for Electric Bicycles; Prone to traffic accidents; Fire safety hazards are prominent; High risk of vehicle operation safety; In addition, the battery pollution problem is serious.

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What does a hot search think of AI’s "resurrection" of the dead star?

From Bao Xiaobai’s "resurrection" of her daughter who died of illness to netizens’ "resurrection" of CoCo Lee with AI, AI "resurrection" has become one of the hottest topics at present.

Merchants on the e-commerce platform have already smelled business opportunities. Shops and studios that "resurrect" their loved ones with AI are everywhere, and the lowest 10 yuan can "make old photos move". Some merchants’ interfaces show "move and don’t talk" 40 yuan and "make talk" 150 yuan, and the interface shows that more than 800 copies have been sold.

However, the head enterprises that have been deeply involved in the field of digital people for many years seem calm. Silicon-based intelligence has "resurrected" thousands of people in the past few years. Founder and CEO Sima Huapeng told CBN that the whole enterprise has cloned about 500,000 digital people in the past, which means that in the whole big market, digital immortality business only accounts for a small part. "It’s not an industry that everyone looks so beautiful."

"Many people don’t want to put their loved ones ‘ Copy ’ When you come out, some bring happiness, others leave, and then watching and communicating repeatedly will deepen the pain, you know? " Sima Huapeng said that the silicon-based intelligent team has also experienced many rejections in the project of exploring the "resurrection" of AI. In his view, digital immortality may be an industry with a low ceiling in China, but in the field of digital people, whether it is short video, live broadcast or interactive application under the blessing of large models, there is a lot of imagination.

At present, digital immortality is also facing legal and ethical problems. Recently, the "resurrection" of AI stars has also caused a lot of controversy and been opposed by family members.

You Yunting, a senior partner of Shanghai Dabang Law Firm, believes that "public figures have a certain particularity, because there are many fans, who are familiar with themselves. If they see the videos of such public figures, they are cherished, even if they are created by artificial intelligence, I believe that most fans will not have opinions." He said that if it is a harmless behavior to the society, it is no problem, but if family members or their heirs raise objections to it, they should respect their opinions and take some content off the shelves.

Details stamp: "AI" Resurrection "is as low as 10 yuan, but it is not necessarily a good business"

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The Guangzhou Auto Show closed today, with the number of visitors breaking 800,000 for the first time, and the wave of price cuts hit.

  On November 26th, the 21st Guangzhou International Automobile Exhibition came to an end. The ten-day exhibition attracted a total of 847,000 visitors. Compared with 760,000 person-times in 2019, it increased by 11.4%. This is also the first time that the number of visitors to Guangzhou Auto Show has exceeded 800,000. At the same time, the organizing Committee also announced thatThe next auto show will be held from November 15th to 24th, 2024.

  On the same day, because it was the weekend, the exhibition ushered in the peak of passenger flow, and many consumers rushed to place orders directly. Near the end of the year, with the listing of new cars, favorable policies, promotion of car companies and other effects gradually emerging, automobile production and sales are expected to continue to grow.

  Price reduction promotion, auto show ushered in an order boom.

  Guangzhou Auto Show is the last large-scale auto show this year. Around the end of the year, major manufacturers have tried their best to increase terminal promotion.

  BYD booth, the audience jostled shoulder to shoulder. Many passengers got into the new car and got in-depth understanding of the control details such as intelligent driving with the staff. In the negotiation area on the second floor, consumers and staff with calculators got in-depth understanding of the price and configuration. "It just happened that BYD cut the price again, and now it’s almost ready to shoot." Zhang Yi, a prospective car owner from Shunde, said.

  This is BYD’s second price cut this month. At the beginning of November, BYD announced the launch of preferential activities for five models, with the preferential range ranging from 5,000 yuan to 18,000 yuan. With the accelerated transformation of automobiles to intelligence and electrification, the "wide goods" represented by BYD are favored by consumers. The data shows that BYD’s sales of new energy vehicles reached 1.86 million in 2022, and it is expected to exceed 3 million this year.

  "The popularity of new energy vehicle booths is significantly higher than that of fuel vehicles." After visiting the auto show, Zhou Fatao, secretary-general of Guangdong New Energy Automobile Industry Association, said that the auto show is special, not only because of the dense cluster of brands and large traffic, but also because this lively atmosphere will stimulate consumers’ desire to buy each other.

  In order to cater to consumers’ mentality of "buying a car to go home for the New Year", the official selling prices announced by many first-time models are lower than market expectations and even lower than those of the previous generation models. For example, Polar Star 4 released during the Guangzhou Auto Show, the delivery price is 299,900 yuan to 399,900 yuan, which is about 50,000 yuan lower than the price displayed at the Shanghai Auto Show in April. Geely Automobile also led a number of brands such as Lectra to launch a "price offensive".

  In order to further promote consumption, Guangzhou Auto Show also introduced the "live broadcast with goods" mode. There are car critics and live broadcasters holding microphones, supporting tripods and talking to the screen of mobile phones everywhere in the booth.

  At the same time, the booth staff will also explain the models and distribute coupons and car purchase benefits to online audiences. The traditional car booth is transformed into a large live broadcast room, which further drives consumers to place orders.

  The technological advantages of new energy vehicles are being transformed into real money orders. The pre-sale of Zhijie S7 was opened for 4 days, and it was set to exceed 10,000 units; Haobo HT36-hour orders exceeded 10,000 units, and the cumulative orders exceeded 30,000 units … During the auto show, major car companies released "transcripts" one after another, showing great enthusiasm of consumers.

  With the help of policies, car sales are expected to hit a new high.

  As a mass consumption, automobile consumption is an important starting point for stabilizing the economy and promoting consumption at present. And policies often play an important role in promoting consumption.

  Just a few days ago, the general office of the provincial government issued "Several Measures to Further Boost and Expand Consumption in Guangdong Province", which proposed a number of measures to further promote consumption of automobiles. For example, Guangzhou and Shenzhen further relaxed the application qualification for car purchase indicators, and this year Guangzhou increased the quota of 50,000 unplanned energy-saving fuel vehicles. China Merchants Securities believes that relaxing the automobile purchase restriction policy is a low-cost and quick-acting stimulus, which can fully release the consumption potential.

  Increasing the index of energy-saving fuel vehicles has also accurately stepped on the needs of consumers. Feng Xingya, general manager of Guangzhou Automobile Group, said during the Guangzhou Auto Show that new energy vehicles continued to grow this year. Among them, compared with pure electric vehicles, energy-saving vehicles such as extended-range and plug-in vehicles grew faster.

  "Taking advantage of Guangzhou’s increase in energy-saving fuel vehicle indicators, I plan to buy a plug-in hybrid vehicle, and I don’t have to worry about queuing for charging on the expressway when I return home." Mr. Liu from Jiujiang, Jiangxi Province went straight to GAC Toyota. This time, his "Heart Water" model is a hybrid version of Toyota Lei Ling, and the maximum cruising range of the new car is close to 1000 kilometers.

  Driven by various consumption promotion policies, automobile marketing activities and a large number of new models, Guangdong’s automobile industry has shown a pattern of booming production and sales. According to the statistics of Guangdong Automobile Industry Association, from January to September this year, the production and sales of automobiles in the province were 3,558,100 and 3,504,300 respectively, up by 14.9% and 15.1% respectively, which was much higher than the national production and sales of 7.3% and 8.2% from January to September.

  After years of continuous decline, car sales are expected to rebound and hit a new high this year. Lang Xuehong, Deputy Secretary-General of china automobile dealers association, said that with the activities in double 11 and the year-end sales of car companies and dealers in December, the domestic retail sales of passenger cars in 2023 is expected to be close to 22 million, which is expected to achieve a 5% growth.

  [Written] South+Reporter Gao Xiaoping Wei Yuquan

  [Photography] South+Reporter Wang Juntao

  [Coordination] Southern+reporter Guo Xiaoge

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Wei Jianjun is a little annoyed by the internal and external difficulties of Great Wall Motor.

  Wei Jianjun has been a little annoyed recently. A week ago, the news that "a number of middle and high-level employees of Great Wall Motor resigned" made Great Wall Motor once again stand on the cusp.

  According to this report, before and after the Spring Festival, many middle and senior employees of Great Wall Motor Brand Company (including brands such as Haval, Wei, Tanks and Euler) offered to leave, including at least three senior employees at the vice president level and over ten section chiefs and ministers (directors and senior directors).

  The personnel adjustment of Great Wall Motor is nothing new.

  In 2023, many senior executives of brands such as Wei Pai and Haval changed frequently. There are many speculations about the reasons for the resignation of relevant executives, including unbearable work pressure and poor management. For the departure tide around the Spring Festival, Tencent’s "High Beam" column pointed to the internal anti-corruption. "The top management may have to make a big adjustment and change blood through this incident."

  Great Wall Motor does not recognize this. In a statement provided to Time Finance, it said that it would sue for accusing the report of "malicious speculation and misleading public opinion". However, Great Wall Motor did not inform the specific information of the relevant employees in this statement.

  Wei Jianjun, the chairman of Great Wall Motor, still has a lot of troubles in the past two years-in 2022, the annual sales volume of Great Wall Motor suddenly dropped from 1.28 million in the previous year to less than 1.07 million, showing signs of decline. At that time, Wei Jianjun shouted, "Great Wall Motor will squat in 2022, in order to accumulate strength and achieve a better take-off in 2023", and set the annual sales target for 2023 as 1.6 million vehicles.

  Great Wall Motor finally failed to achieve this set sales target. In 2023, it sold 1.231 million vehicles, nearly 370,000 vehicles short of the target set at the beginning of the year, and also lower than the sales of 1.28 million vehicles in 2021. Sales in 2023 failed to meet expectations, and the net profit of Great Wall Motor also fell by more than 15% year-on-year.

  Wei Jianjun, the helmsman, may not be able to sit still, because of the slumping sales volume and declining profits, and he began to make frequent appearances and voices at the front desk.

  Lao Wei’s persistence and employees’ helplessness

  Wei Jianjun is the soul of Great Wall Motor.

  In 1990, in the sixth year of the establishment of Great Wall Motor Factory, Wei Jianjun became the general manager of Great Wall Motor Industry Corporation. Since then, Wei Jianjun has been at the helm of this enterprise for 34 years. In private, many employees call him "Lao Wei".

  In 2016, the annual sales volume of Great Wall Motor exceeded 1 million vehicles for the first time, making it one of the independent brands with the highest sales volume in China. Its pickup trucks and SUVs are selling well, and Haval H6 sells more than 30,000 vehicles a month, making it one of the best-selling models in China.

  In the eyes of many employees of Great Wall Motor, Lao Wei is a "technology fanatic", and he is especially persistent and serious about technology, which is one of the key factors for the success of Great Wall Motor in the field of fuel SUV and pickup truck. Lao Wei is also a racing driver and a car fan, and studying cars is his great hobby. Today, he often appears in front of employees and the outside world in overalls.

  In the documentary "The Road to Brand Power" launched by CCTV, Wei Jianjun once recalled the experience of building a car more than 30 years ago: "We lacked technology at that time and were always envious and even admired foreign capital (enterprises), so we always spared no effort in technology to break through."

  "In terms of investment in technology research and development, we have an unwritten slogan called’ excessive investment in research and development’. Excessive investment is not a waste, but a longer-term investment." Wei Jianjun said.

  Anyone who has had contact with Wei Jianjun knows that he is strict with his work. "Lao Wei’s requirements for product technology are strictly critical." A Great Wall Motor employee disclosed to Time Finance, "The technical department of Great Wall Motor has the most resources, but it is also the most stressful, and it is more common for (employees) to be scolded."

  Yang Lin (pseudonym), who worked in Great Wall Motor for 4 years, recalled that Wei Jianjun used to ask the relevant leaders of the brand to lead the main person in charge of the model to report to him regularly. "(Wei Jianjun) If he is not satisfied with his work, he will directly complain." The main person in charge of these models is often an old employee of Great Wall Motor who has been in office for more than 10 years.

  The management of Great Wall Motor is self-contained and strict. On many social platforms, many former employees of Great Wall Motor complained that Great Wall Motor needed to participate in military training, prohibit eating and wasting, queue up to go to work, and go to designated areas to answer calls.

  "Take eating as an example. When I am on the job, I will be fined for eating waste, and the section chief and minister in charge will be jointly punished." Yang Lin told Time Finance. Others need military training and other content, and Yang Lin also said that most of them are true.

  Time Finance verified the authenticity of the above-mentioned internal staff daily regulations with Great Wall Motor. No reply has been received as of press time.

  Wei Jianjun’s Great Wall Motor’s pursuit of technology and strict management coexist, which makes employees feel nervous and stressed, and also discourages some job seekers. However, in Yang Lin’s view, Great Wall Motor is still a good choice if you want to get tempered and improve your technical level.

  Be involved in the eye of public opinion storm

  The sudden departure of a number of middle and senior managers made Great Wall Motor and Wei Jianjun stand in the eye of public opinion storm.

  "I heard that the departure before the Spring Festival was too fast, and it was only two months." Tencent reported that Li Peng, the head of the sales and service center of Great Wall Motor, left the company suddenly, which surprised his colleagues.

  Also leaving before and after the Spring Festival was Qiao Xinyu, executive vice president of Harvard brand marketing, who worked for Great Wall Motor for more than 6 years. According to the above report, Qiao Xinyu officially resigned at the end of December last year and completed the resignation procedures in mid-January before the Spring Festival this year. Qiao Xinyu’s last Weibo about Great Wall Motor was released on December 19th, 2023.

  Time Finance also noticed that the deputy general-level employees who left at almost the same time as Li Peng Cheng and Qiao Xinyu, as well as Gu Huajun, the head of the user operation center of Great Wall Motor. Gu Huajun has worked for Great Wall Motor for many years, and has served as Director of Digital Marketing Department of Great Wall Motor, Senior Director of Wei Brand User Operation Department and Senior Director of User Operation of Great Wall Motor.

  After the above information was exposed, Great Wall Motor issued a statement to respond, but it did not deny the information about the resignation of relevant executives. Time Finance once again verified the resignation information of the above-mentioned senior executives with Great Wall Motor, but no reply was received as of press time.

  Despite this, the information from official channels can also reflect the changes of executives within Great Wall Motor.

  On November 3, last year, Li Ruifeng, CGO (Chief Growth Officer) of Great Wall Motor, announced the latest appointment in Weibo: Liu Yanzhao is also the general manager of Wei brand and tank brand, responsible for the overall management of Wei brand and tank brand; Zhao Yongpo will be the general manager of Haval brand, taking charge of the overall management of Haval brand; Gu Yukun, the commodity director of the former Tank 500, will serve as the executive deputy general manager of the tank brand.

  The hasty departure and frequent changes of executives can’t help but make the outside world suspicious. What’s wrong with Great Wall Motor? Why do talents leave one after another?

  Media reports pointed the reason to the internal anti-corruption of Great Wall Motor, saying that Wei Jianjun had great doubts about the marketing of vehicle business last year. At the same time, in November, 2023, Wei Jianjun at Wuzhen Internet Summit denounced employees as passive defenders in the face of public opinion, saying that they were "not even as good as a watchdog" and were questioned as dissatisfied with employees.

  The above reasons may have triggered a new round of organizational structure and personnel adjustment quietly and quickly at the end of the year.

  In fact, Great Wall Motor has already started organizational restructuring. In June, 2023, Feng Mu, President of Great Wall Motor, revealed at the shareholders’ meeting that Great Wall Motor has completed the global management mode, and the "541" management mode of five large and medium-sized companies-four brand organizations-one Great Wall Motor is being consolidated, and the talent echelon construction and incentive mechanism are also accelerating.

  According to media reports, at an internal meeting at the end of December last year, Feng Mu and Li Ruifeng announced the organizational structure adjustment plan of the large, medium and Taiwan departments in Great Wall Motor’s vehicle business unit, from which the former five large, medium and Taiwan units were changed into seven large, medium and Taiwan units, with the aim of optimizing and integrating resources, improving efficiency and avoiding power concentration.

  The organizational structure adjustment plan has undergone major changes after half a year, or it means the failure of the old plan of Great Wall Motor and the confusion of the status quo. Time Finance also asked Great Wall Motor for the change of the above organizational structure plan, but no reply was received as of press time.

  "For Great Wall Motor, technological changes such as batteries and interconnection are not the ultimate challenges. The biggest challenge is the changes in system, mechanism and culture." Wei Jianjun has publicly stated.

  In addition to the changes in organizational structure, it is difficult for latecomers to integrate, which may also be the reason why some senior executives left, as Li Peng showed.

  "There will be contradictions between’ Old Baoding’ and newcomers." Yang Lin said to Time Finance: "Older employees in Great Wall Motor may not agree with the newcomers’ ideas, and some old leaders will directly deny the newcomers’ plans."

  In addition, in Yang Lin’s view, there is still a phenomenon of "one word at a time" in the department. "Even if the leader’s idea is wrong, employees will be required to implement it." He said.

  Internal and external difficulties, Wei Jianjun came forward to stabilize the situation

  The internal organizational structure is unstable, and the external market environment of Great Wall Motor is not optimistic.

  Wei Jianjun once said that the squat in 2022 is to take off better in 2023. However, Great Wall Motor did not "jump" as expected in 2023.

  According to the performance report, the total operating income of Great Wall Motor in 2023 was 173.410 billion yuan, a year-on-year increase of 26.26%. However, the net profit is shrinking. In 2023, the net profit was 7.01 billion yuan, down 15.06% year-on-year. Great Wall Motor said that the decline in net profit was mainly due to the impact of exchange rate gains during the same period.

  For Great Wall Motor, 2023 is a challenging year: in 2023, Great Wall Motor sold 1.231 million vehicles at home and abroad, failing to meet the sales target of 1.6 million vehicles set at the beginning of the year. Compared with BYD, Chery and Geely, which are also the top four independent brands, Great Wall Motor’s sales in 2023 were at the bottom. In 2023, the sales of the first three vehicles were 3.02 million, 2.55 million and 1.88 million respectively.

  Great Wall Motor performed well in overseas markets in 2023. From 2021 to 2023, the overseas sales of Great Wall Motor were 143,000 vehicles, 173,000 vehicles and 316,000 vehicles, respectively, which increased substantially for many years. Its overseas market sales in 2023 also surpassed Geely, BYD, Changan and other car companies, and the overseas sales of the latter three companies in the same year were 274,000, 242,000 and 236,000 respectively.

  Great Wall Motor’s sales growth in the domestic market is limited. According to calculation, the domestic sales of Great Wall Motor from 2021 to 2023 were 1.138 million, 894,000 and 915,000, and its domestic sales in 2023 decreased by 223,000 compared with the peak period in 2021.

  When attending the 2022 Annual General Meeting of Shareholders in June last year, Feng Mu revealed that he would strive to achieve sales of 1.9 million vehicles and a net profit of 7.2 billion yuan. Great Wall Motor confirmed the accuracy of this goal to Time Finance at the beginning of this year. This means that Great Wall Motor plans to achieve a 54.5% year-on-year sales growth of about 670,000 vehicles this year.

  The attitude of the outside world to Great Wall Motor to achieve this goal is not optimistic. Debon Securities Research Report pointed out that in 2024, Great Wall Motor will still face multiple risks such as market price competition exceeding expectations, the company’s new energy transformation falling short of expectations, and the company’s new car sales falling short of expectations.

  According to the rating report published by Dahua Jixian quoted by Titanium Media, it believes that the sales target of 1.9 million vehicles in 2024 is "impossible to achieve". Based on this, the bank cut the net profit forecast of Great Wall Motor from 2023 to 2025 by 13%, 27% and 28% respectively, lowered the target price from HK$ 13.5 to HK$ 9, and downgraded its rating from "buy" to "hold".

  Wei Jianjun went to the front of the stage more often, and began to create momentum for new cars frequently-before and after the listing of 700 Hi-4T, a new Great Wall car, at the end of February, the tank brand released a video of Wei Jianjun personally "strictly reviewing" the new car, and Wei Jianjun praised the new car.

  A screenshot provided by the tank shows that Wei Jianjun said in the WeChat circle of friends that "Tank 700 has been experienced for more than two months, and it feels very good, surpassing the million-class luxury SUV in an all-round way. The work of the tank team and technical center is worthy of recognition, which definitely brings value to users. Enjoy."

  Wei Jianjun also attended the new car delivery ceremony and presented the new car keys to the car owners’ representatives. According to this, market participants believe that Wei Jianjun’s frequent appearances are intended to send a signal to the outside world: Great Wall Motor’s products and internal structure are constantly being optimized and tend to be stable, hoping to boost market and consumer confidence.

  As far as the most intuitive market sales are concerned, Great Wall Motor is still facing a severe test this year. In the first two months of this year, Great Wall Motor sold a total of 175,000 vehicles, achieving 9.2% of the annual sales target. In the next 10 months, Great Wall Motor needs to sell about 173,000 cars every month to achieve the annual sales target. It’s not easy.

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"AI play" will win? "Game Spring Festival Evening" is coming

The following article comes from science and technology innovation board Daily by Zheng Yuanfang.

Science and technology innovation board Daily.

Science and technology innovation board Daily is sponsored by the director of Shanghai Newspaper Group and produced by Cailian. Focusing on emerging industries and capital is an important public opinion frontier for science and technology innovation board, emerging industries and capital, covering a new generation of information technology, semiconductors, biomedicine, new energy, new materials, funds, etc., and providing product system services such as media, data, cities and investment banks.

The annual "Game Spring Festival Evening" is coming again. According to official website, Game Developers Conference 2024 will be held in San Francisco from March 18th to 22nd.

As the largest and most influential industry summit in the global game industry, this GDC takes "AI" as the key word, and Microsoft, Google, NVIDIA, Meta, Adobe, Epic, Unity, Roblox, Tencent, Netease and Pico will participate in related conference activities.

In addition to the 16 AI theme summits, game companies and AI technology and tool providers will also participate in the forum to show the latest progress of AI-enabled games.

Looking back at the GDC conference in 2023, AI has become the biggest key word. Microsoft, Ubisoft, Roblox, Tencent, etc. all shared AI’s innovations in game production/operation, including reducing costs and increasing efficiency, and creating new gameplay.

However, at that time, the application of AI in games was still at a relatively early stage, and most of them generated tools such as text, pictures and codes for AI, such as Tencent AI Lab’s self-developed 3D game scene automatic generation solution; Ubisoft AI tool Ghostwriter can automatically generate NPC scripts, write game stories and create task content. Unity realizes the transformation of text input into game asset creation through AIGC technology.

From the theme of this year’s GDC key conference, we can see that AI has penetrated into more links in the game field, and the results are quite remarkable. This year’s GDC conference will hold hundreds of conferences, covering AI, VR, AR, audio, vision, programming, narrative, product management and many other topics.

On the one hand, AI has penetrated into more production links, including improving the frame rate/clarity of the picture, reviewing the game content, training and teaching, etc. On the other hand, AI has also penetrated into more game categories, such as MMO, social interaction and fighting.

It is worth noting that the GTC conference in NVIDIA will be held together with GDC on March 18th, and games will also be one of the focus categories of this conference. NVIDIA official website shows that in the field of games, this GTC conference will explore how to create virtual characters and worlds with the help of generative AI and path tracking.

With the development of AI technology for a year, several AI tools that are expected to deeply empower games have been born recently.

For example, Sora, which caused a "huge earthquake" in the industry, pointed out that Sora showed many "interesting emerging functions" during large-scale training, including analog digital world.

In this function demonstration, OpenAI uses the game as an example: the researchers provide Sora with a prompt that includes "Minecraft" (My World game), and Sora can render HUD, high-fidelity rendering of the world and game dynamics that are very similar to My World game, and at the same time control the player’s role.

Figure | Screenshot of the demonstration video of |“Sora Edition My World

In addition, DUSt3R, an AI 3D tool that recently appeared on the trend list of GitHub platform, can generate 3D scene reconstruction from simple photos or change the original production process without any prior information of camera calibration or viewpoint posture.

Guotai Junan pointed out that 3D production is an important part of game production, especially for large-scale games such as the open world. Due to the high production threshold, it still needs more related costs such as modeling and art. If the rapid modeling technology like DUSt3R is mature, it is expected to significantly improve efficiency in this link, or it will increase the supply of high-quality games and large-scale games such as the open world.

"2024 will be the year of robot, the year of game AI and the year of simulation." Jim Fan, a senior research scientist in NVIDIA, judged this before.

Last year’s GDC conference has given a surprising answer to the "AI+ game". Let’s wait and see how it will perform this year.

Original title: "AI play" will win? "Game Spring Festival Evening" strikes "

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Hohhot: Adhering to Scientific and Technological Innovation and Leading to Create New Quality Productivity

In Hohhot, a wave of dairy revolution is on the rise.

Yili Modern Wisdom and Health Valley has not only built a smart benchmarking base with the largest single scale and the highest degree of intelligence in the world, but also built a national-level technology center cluster with the only national dairy technology innovation center in China, marking the full release of the benefits of the 100 billion-level industrial cluster.

From the completion of the world’s largest production base of foot-and-mouth disease vaccine, coenzyme Q10 and high-efficiency chlortetracycline, to the completion and commissioning of Yuanjing Intelligent Manufacturing Industrial Park, Huayao Optoelectronics 12GW single crystal silicon wafer and Xinhuan 100,000 tons of granular silicon, to the integration of Jiutai’s 300,000 tons of chain extension and chain replenishment, and the upgrading of PetroChina Hohhot Petrochemical Polyformaldehyde, the projects are progressing smoothly. The landing of major scientific and technological projects highlights the hard power of the "capital" to support and lead the high-quality economic development with science and technology. Among the 288 prefecture-level and above cities in China, Hohhot ranks 30th in the index of scientific and technological innovation and development, leading the whole region strongly.

Stretch the board and make up the short board. In 2023, based on the advantages of location, resources and industry, Hohhot will make precise efforts and comprehensive layout, continue to promote chain extension and chain repair to expand industrial clusters, open up new areas and new tracks for development with scientific and technological innovation, and constantly shape and develop new kinetic energy and new advantages, and the cause of scientific and technological innovation will take a new step.

Five-chain convergence Stimulate the fusion effect of innovation

"Our research team broke through the key technical bottleneck of alfalfa and created a new alfalfa variety with low residue resistance and glyphosate tolerance for the first time, which injected new vitality into the development of grass industry in China." In the technological innovation of national grass industry? Yuan Feng, deputy general manager (in preparation), said that the center has formed a strong innovation fusion effect by integrating resources from all sides and bringing together top scientific research teams from 47 domestic grass fields to participate in the construction. This effect not only promotes the rapid progress of technology, but also promotes the upgrading and development of related industries.

Technological innovation, platform first. In recent years, the governments of the autonomous region and Hohhot have increased the layout of major innovation platforms and provided "real money and silver" to support leading enterprises to establish national dairy technology innovation centers and national grass technology innovation centers. At present, the National Dairy Technology Innovation Center has implemented national key R&D projects for the first time and achieved 98 technical achievements. The National Grass Technology Innovation Center has developed 6 new varieties and 6 breakthrough technological achievements.

Innovation platform is a "strong magnetic field" that gathers innovation elements. In 2023, Hohhot took "Mengkeju" as the cornerstone of innovation system construction, actively built the general window of the platform, formulated a series of policies to support innovation, and continued to guide enterprises to increase R&D investment, establish R&D institutions, enhance their innovation ability and create a good innovation ecology. Through the linkage of government, industry, learning, research, finance, service and use, etc., we have successfully brought together various elements, and actively cultivated the technology transfer system serving the whole region, realizing the normal docking, which has provided strong support for the cultivation and service of the technology transfer system in the whole region.

Up to now, a total of 3,992 institutes, enterprises and 1,070 technical brokers in the whole region have settled in the "One Network" of Kechuang, which has led to an increase of 45.3% in technology contract registration and 17.6% in technology transaction volume.

Hohhot has always adhered to high-level scientific and technological self-reliance and innovative layout. In 2023, the city added 24 autonomous region-level technology transfer carriers, with a total of 44; 974 technical brokers were trained, with the total number exceeding 1000; There are 32 leading enterprises in science and technology, 533 high-tech enterprises, 649 small and medium-sized enterprises in science and technology, 17 expert workstations for academicians and 319 enterprise R&D centers. Among the 476 investment projects in the city, 82% are high-tech projects, forming a "three-in-one" model of "introducing an enterprise, establishing an R&D center at the same time and cultivating an innovative team" to promote scientists and entrepreneurs to join hands.

"With the in-depth implementation of the’ five-chain convergence’, Hohhot has given full play to the convergence effect of various innovative elements and formed a strong innovation synergy." Li Kongyan, Party Secretary and Director of the Science and Technology Bureau of Hohhot, said that last year, Hohhot seized the opportunity of building the "Mengkeju" innovation-driven platform, made every effort to build the general window, constantly improved the innovation system, and promoted the convergence and integration of innovation chain, industrial chain, talent chain, capital chain and information chain to create a regional innovation growth pole.

Four mechanisms Improve the ability of science and technology service

With the wide application of digital technology, agricultural production is undergoing profound changes. Since its establishment in 2019, Inner Mongolia Jianyun Technology Co., Ltd. (hereinafter referred to as "Jianyun Technology") has become a leader in digital technological innovation in potato field with its profound technical foundation and accurate insight into potato industry.

"At present, we have obtained more than 600 million pieces of potato data. Using AI-related data application technology and self-developed potato life cycle decision-making model, we can save water by over 30%, save fertilizer by over 20% and increase yield by 31.5%, providing scientific and technological support for the sustainable development of potato industry." Li Wei, deputy general manager of Jianyun Technology, said that Jianyun Technology has made great progress in Beijing Jingmeng Hi-Tech (Mengkeju Beijing Branch) for two years. Last year, we landed in the Science and Technology Center of Hohhot through the "Mengkeju" platform, and focused on cultivating it as a backup listed company.

Incubator is an indispensable "accelerator" connecting technology, capital and market. In order to solve the problems of slow incubation and difficult landing of enterprises and projects, Hohhot has built a "three-dimensional linkage" incubation mechanism. Relying on the R&D area of the Science and Technology City in the north, the incubation area of the Science and Technology Innovation Center in the middle and the industrialization demonstration area in Helinger in the south, the whole incubation system from Zhongchuang space to industrial park has been established. At the same time, three listed companies, including Jianyun Technology, were introduced from Beijing, forming a linkage incubation model between Beijing and Hohhot.

Incubation carrier, as the meeting point of innovation elements, is playing the role of bridge and link. At present, the total number of incubation carriers in Hohhot has reached 70, and the number of incubating enterprises and project teams has exceeded 1,000.

Innovation cooperation between universities and local governments is to achieve mutual benefit and win-win between universities and local economies, and to promote the sustained and healthy development of regional economy. In 2023, the government of Hohhot cooperated with universities and enterprises to set up a political-school-enterprise innovation alliance, making full use of the advantages of innovative resources such as high-quality universities and enterprises in the city, establishing a transformation mechanism of "judging by performance" and promoting the transformation of 25 new technological achievements. It is estimated that the annual economic benefits will increase by 100 million yuan. Through activities such as "Mongolian Science and Technology Gathering" collaborative roadshow, the scientific and technological achievements of colleges and universities can be directly applied to enterprise production, realizing the deep integration of science and technology and industry.

Science and technology improve the speed, and innovation highlights the height. In 2023, Hohhot upgraded its science and technology services in an all-round way. By establishing a "public welfare+market" service mechanism, implementing a "performance instead of evaluation" transformation model, creating a "three-dimensional linkage" incubation system and promoting the deep integration of "science and technology+finance", it effectively solved the problems of imperfect science and technology service system, difficulty in transforming achievements of universities, difficulty in incubating projects and difficulty in financing technology-based enterprises, and injected new momentum into urban science and technology innovation and industrial upgrading.

The strength of opening up, the intensity of reform and the momentum of development have not diminished. Scientific and technological innovation has helped Hohhot to run out of "acceleration", achieve "display" and enhance "activity".

Computational power release Develop new quality productive forces

In the Helinger New District, the two characters of "Cloud Valley" stand out impressively, and together with many surrounding data center buildings, they outline a spectacular technological picture.

Walking into the refrigeration station of China Mobile Hohhot Intelligent Computing Center, the cooling system in the spacious workshop runs at high speed, and the hum of the machine is mixed with reverberation, which provides a cold source for the normal operation of IT equipment in the intelligent computing center.

"Through advanced energy-saving and carbon-reducing technologies such as liquid cooling, the center has comprehensively reduced the energy consumption of the intelligent computing center and achieved green development." Zheng Zhijun, the project manager of China Mobile Hohhot Intelligent Computing Center, said that the development of intelligent computing center has been upgraded from traditional hardware and software to "intelligent software", so that users do not need to pay attention to the underlying computing chips and technical details, and realize the development mode with low code or even no code, with data and results.

In the wave of scientific and technological innovation, Hohhot is facing unprecedented development opportunities and challenges. In 2023, the cluster effect of electronic information technology industry in Hohhot was fully released, Huawei Cloud and Ringer Data Center, the largest computing hub project in the north of Huawei, were successfully settled, the northern production base of hyper-fusion servers was completed and put into operation, the main projects of data centers such as Bank of China and Agricultural Bank of China were completed, and projects such as China Mobile Intelligent Computing Center and Parallel Science and Technology Computing Base were fully started, with an installed capacity of 1.5 million servers. The scale of general computing power reaches 1000P, the scale of intelligent computing power reaches 400P, and the scale of super computing power reaches 200P p. The scale of data storage and computing power ranks among the top in China. At the same time, the city has introduced a total of 300 innovative enterprises and 600 innovative talents, and successfully entered the list of "Top 20 Computing Cities in China", ranking 15th.

This year, Hohhot will fully promote the electronic information technology industry cluster, and plan to implement as many as 49 key projects to accelerate the development of new quality productivity. "With the steady progress and successful landing of key projects, Hohhot is expected to make greater breakthroughs and achievements in six major industrial clusters such as electronic information technology and biomedicine, and inject momentum into the development of new quality productivity." Li Kongyan, Party Secretary and Director of Hohhot Science and Technology Bureau, said that Hohhot will closely follow the "six major industries" and future industrial development needs, focus on building a regional science and technology innovation center, create a national independent innovation demonstration zone in Hubao, and continue to build the "Mengkeju" innovation-driven platform and five major industrial science and technology innovation centers, focusing on five major scientific and technological innovation special actions, enabling the "six major industrial clusters" to develop with high quality, leading the construction of modern industrial system with scientific and technological innovation, and cultivating industries. (Contributed by Science and Technology Department of Inner Mongolia Autonomous Region)

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Essay Competition —— The 7th Reading Festival of Central Primary School of Changlinhe School in Feidong County

  Children enjoy reading and enjoy reading together. The 7th Reading Festival of Central Primary School of Changlinhe School kicked off. On the afternoon of March 17th, middle and senior students’ representatives held the first activity of the Reading Festival in the multimedia classroom-the essence of writing and the essay contest.

  Books bring us happiness and thinking. Through reading, our hearts meet reading, and we can meet with books, so that we can be good students who love reading, read good books and study well. Students in Grade 3 and Grade 4 share their reading stories with the title "The Story of Me and Books". At the same time, in order to commemorate the 62nd anniversary of Lei Feng’s death, we should earnestly study Lei Feng’s advanced deeds and promote social integrity as the goal, and carry out various forms of service activities to learn from Lei Feng, vigorously carry forward the volunteer spirit of "dedication, friendship, mutual assistance and progress" and make contributions to building a harmonious campus. Students in Grade 5 and Grade 6 write about the stories related to Lei Feng.

  The students who participated in the competition were full of ideas, brilliant pen and flowers, and completed a series of excellent works, which drew a successful conclusion for this "writing essence, essay competition" activity and laid a good foundation for the reading festival activity of Changlinhe School Central Primary School. (Miao Tingting)

  Editor: Gao Linxia

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It’s enough to read this article, which is a quick cheat sheet for World Cup fans.

At 0: 00 Beijing time on November 21st, 2022, FIFA World Cup Qatar 2022 will officially kick off in 2022. As a large-scale sports event in the world every four years, the World Cup always attracts many people’s attention.

However, most netizens may not always pay attention to football matches, watching people around them talk about the World Cup in full swing, but they don’t know how to join the topic. What should I do? Don’t panic,CCTV News World Cup series feature "Come and watch the ball! 》Take you for 10 minutes to learn something about football.

A few things you need to know about football and the World Cup.

one There are 11 players from each side in the football match, and these 11 players also bear different responsibilities. The goalkeeper is mainly responsible for guarding the goal; The defender is mainly responsible for the team’s defense; The midfielder is mainly responsible for organizing and dispatching, intercepting the ball and making offensive; The striker is mainly responsible for attacking the city and pulling out the village for the team.

2 The regular time of a football match is 90 minutes, and the first half is 45 minutes each.

three If the two sides are tied in the regular time and the winner must be decided, it will take 30 minutes of overtime.

four After the overtime, if the two sides are still tied, a penalty shootout is needed. The players on both sides decided the outcome of the game by shooting penalties at each other.

△ Penalty shootout-one of the most exciting links in football match

five In FIFA World Cup Qatar 2022, each team can change five players in a game at regular time. In the knockout stage, if you enter overtime, each team can get an extra substitution quota.

six However, the replaced players can no longer play, which is different from basketball and volleyball. So, if you see a player playing badly, don’t angrily accuse him: "Why don’t someone else go up quickly?" After all, substitution is a technical job, and the head coach of the team may be more worried than you.

seven There are no players such as Ronaldinho, Kaka, Beckham and Rooney in this World Cup. They used to be the stars of the shining World Cup, but now they have hung up their boots and retired.

eight There are no Jordan, James, Curry and Durant on the American team. They are all basketball players. Don’t confuse them.

nine There are no clubs such as Real Madrid, Barcelona, Manchester United and Bayern in the World Cup. Players only represent the associations of their countries or regions.

10 In addition to Italy’s regret, teams familiar to everyone, such as Brazil, Argentina, France, Germany, Spain and England, all came to Qatar. Cristiano Ronaldo, Lionel Messi, Neymar and Mbappé are not absent. The group list of the World Cup finals is listed by Xiaobian for you:

Do you still use "staying up late to explode your liver" in this World Cup?

A bad news and a good news.The bad news is that there are still many wonderful games in this World Cup that kick off at 3:00 am Beijing time. The strong dialogue in the group stage (for example, Spain VS Germany) and almost half of the competitions in the knockout stage are arranged at this time. The good news is that the kick-off time of the final is 23: 00 on December 18th, Beijing time, and the finish time is about 1: 00 on December 19th. In this final, you don’t need to set an alarm clock at two or three o’clock at night to watch the whole game with sleepiness.

I wonder which one to watch. Xiaobian helps you with your ideas.

France is the defending champion of the World Cup, with many stars, while Denmark ranks 10th in the world. In last year’s European Cup, it also reached the top four, with strong strength. It is worth mentioning that in the last three encounters between the two sides, the Danish team remained unbeaten against France with 2 wins and 1 draw. This game is a strong dialogue worth looking forward to.

Two traditional strong teams, both of which have won the World Cup, will stage a "Mars hit the earth"-like confrontation in the group stage. Although the two teams are close in world ranking and paper strength, Spain beat Germany 6-0 in the last European League match. In this World Cup, there is no shortage of highlights in the contest between the two teams.

Both teams are led by the world’s top strikers. Who can lead the team to victory, lewandowski of the Polish team or Messi of the Argentine team, deserves attention.

In the 2002 World Cup in Korea and Japan, the two teams competed for qualifying in the final round of the group stage. In that game, two players of Portugal were sent off by red cards, while South Korea scored a goal in the dominant position, which knocked Portugal out of the group. Now, 20 years later, what will be the result of the second match between the two sides in the history of the World Cup? The game is worth watching.

For many people, when watching a football match, if you don’t know any of the 22 players on the field, you may be sleepy before you see half of the 90-minute game. How to choose when you don’t watch the ball and face 32 strange teams and players?

If you only know Messi and Cristiano Ronaldo …

For those who rarely watch football and only know Ronaldo and Messi when it comes to football, choose to watch.Portugal, ArgentinaThe match between the two teams is a good choice. Of course, in addition to these two core players, the two teams also have many world-class stars in other positions.

Portugal has a luxurious lineup, with midfielder Fernandez and defender Diaz having great strength in their respective positions. Cristiano Ronaldo, who is 37 years old, has not been in a satisfactory state recently. This World Cup is also the last chance for the star who has been playing for Portugal for nearly 20 years to realize his dream of winning the World Cup.

Similar to Cristiano Ronaldo, this tournament is also likely to be the 35-year-old Messi’s last World Cup. Unlike Cristiano Ronaldo, Messi has been in relatively good shape recently. In addition to Messi, lautaro Martinez is a stable attack point for Argentina, while Romero and other players can provide Argentina with defense protection.

If you are keen on enjoying the feeling of victory …

Brazil and France, the two favourites to win the World Cup, can pay attention.

Brazil has a team that can hit the championship. In many positions, there are excellent players in the team, even substitutes, who can reach world-class standards. The only fly in the ointment is the position of full-back, and the relatively short talent pool may become Brazil’s weakness.

The French team has the world’s top player Mbappé, the young midfield star Chuameni, and the defensive line with a talent blowout. However, the football match has never been a competition of paper strength. In this year’s European League, France lost to Denmark twice, and it is hard to win in the face of Croatia. The strength of the players in the French team can be said to be the top 32, but how to arrange a suitable starting lineup and let the players exert their greatest strength is also a problem that coach Deschamps needs to consider.

If you want to chase an unpopular team …

If you don’t like conformity, then Xiaobian recommends it to you.Senegal, DenmarkTwo teams that are expected to make great achievements in this World Cup.

Senegalese, the African champion, has world-class stars such as coulibaly and Eduardo Mendi in the team, and the team members basically play in the five major leagues in Europe, so their strength cannot be underestimated. The withdrawal of the top star, Mane, due to injury will affect the strength of the team to some extent, but in the group stage, Senegal still has strong competitiveness.

Denmark ranks 10th in the FIFA world rankings. In last year’s European Cup, the team reached the top four without Eriksson, the core of the team. Today, Eriksson has recovered from injury, and players such as Heibel are in the prime of their careers, which makes Denmark a team worth looking forward to in this tournament.

If you pay more attention to face value …

For fans who are concerned about players’ face value, Xiaobian recommends several "drop-dead gorgeous" in their respective teams.

Of course, the judgment of face value varies from person to person. In the one-month competition, I believe you will also find your own football star.

As a true fan, if you see beautiful passes and goals, you can only say "this ball is awesome!" " It would be unprofessional. Xiaobian has prepared a set of necessary terms for you to watch the ball, turning the commentator’s "heavenly book" into an easy-to-understand language and chatting happily with friends.

formation

In a game, we often hear commentators mention 4-4-2, 4-3-3, 4-2-3-1, 3-5-2 and other formations. In most cases, the number at the top of the formation name represents the number of guards, the number at the bottom represents the number of strikers, and the number in the middle is the number of midfielders, excluding the goalkeeper. As shown in the figure below

According to the team’s staffing, tactics and opponents’ situation, the head coach may arrange various formations. "Changing the array" can often become a magic weapon for a team to defeat the enemy.

"Forbidden area", bottom line and sideline

Look at the picture ↓↓↓↓

corner

The defender kicked (touched) the ball out of his own baseline and the attacker got a corner kick.

△ Corner kick should be taken from a specific corner kick area (data map)

penalty kick

The defender fouls or intentionally handballs in his own restricted area, and the attacker gets a penalty.

wave of the world

It means a wonderful goal. If you see a shocking and unforgettable goal in the game, you can say, "This is a world wave!" "

"Score twice", "hat trick" and "Big Four Happiness"

A player who scores two goals in a game is called "scoring twice", scoring three goals is called "hat trick" and scoring four goals is called "big four happiness".

own goal

Our players kick (throw) the ball into their own goal to help their opponents score.

△ There is no doubt that this is indeed an own goal that has appeared in the official competition.

VAR

Video Assistant Referee (video assistant referee). Through video playback technology, they help the referee to correct mistakes and omissions and improve the accuracy of the penalty.

△ In the last World Cup, VAR already appeared in the competition.

yellow card

When a player commits a relatively serious foul, the referee will show a yellow card to warn him. Some commentators also call it the "Golden God of War Card".

red card

If a player commits a serious foul or gets two yellow cards in total, the referee will show a red card. Players who get a red card must leave the stadium, which some commentators also call "the Ruby God of War Card".

offside

Offside is one of the most complicated rules in football. To put it simply, the commentator said that the ball was offside, so nine times out of ten it was offside …

Seeing this, you must have known something about football and this World Cup. Tomorrow at 0: 00 am, prepare fried chicken for drinks, or put a hot pot on the shelf, and watch and talk about the ball together!

Source of this article: CCTV News WeChat WeChat official account

Producer/Li Zhe

Editor/Jiang Anqi

Cartography/Meng Xianglong Huang Xutian Gao Mengru

Proofreading/Gao Shaozhuo

通过admin

White rhinoceros in Paris Zoo

According to foreign reports, the Paris Zoo welcomed a white rhinoceros that day.

This is a white rhinoceros shot at the Paris Zoo in France on March 2nd. Xinhua News Agency/AFP

This is a white rhinoceros shot at the Paris Zoo in France on March 2nd. Xinhua News Agency/AFP

This is a white rhinoceros shot at the Paris Zoo in France on March 2nd. Xinhua News Agency/AFP

This is a white rhinoceros shot at the Paris Zoo in France on March 2nd. Xinhua News Agency/AFP

This is a white rhinoceros shot at the Paris Zoo in France on March 2nd. Xinhua News Agency/AFP

This is a white rhinoceros shot at the Paris Zoo in France on March 2nd. Xinhua News Agency/AFP

This is a white rhinoceros shot at the Paris Zoo in France on March 2nd. Xinhua News Agency/AFP

On March 2, at the Paris Zoo in France, the staff transferred the cage with white rhinoceros. Xinhua News Agency/AFP

On March 2, at the Paris Zoo in France, the staff transferred the cage with white rhinoceros. Xinhua News Agency/AFP

This is a cage with a white rhinoceros, which was photographed at the Paris Zoo in France on March 2nd. Xinhua News Agency/AFP

(Source: Xinhua News Agency)

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