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"Cheng Xuyuan" is different when he is the head of the team. He develops his own group food software and envies the real name of the surrounding community.

  Changjiang Daily-Changjiang Net March 11th (Reporter Li Fang correspondent Zhu Denian)I wrote my own group purchase data processing software, innovated and started contactless distribution, which ensured the material supply of more than 1,000 households in the whole community. Li Lei, the owner of Zhongyu Mansion Community in Qiaokou District, Wuhan, built the last 100 meters epidemic prevention line with wisdom and love!

  Enthusiastic "Cheng Xuyuan" volunteered to help become the head of the team.

  Li Lei is a post-80s software engineer. He introduced on the 11th that at the beginning of February, he came to Wuhan from his hometown Huanggang to escort his wife, who was a doctor, and could not buy food, so eating became a problem. He looked for a little errand boy on the online platform, and no one took the order for a few days. As it happens, the "Zhongyu Shopping Group" group has just been formed in the community. Because he knows software technology, he volunteered to be responsible for statistics, small programs and other affairs. In the first round of vegetable group purchase, after 46 vegetables arrived in the community, the owners rushed downstairs to get the vegetables. "At the critical moment of epidemic prevention, it is too dangerous to gather like this." Li Lei decided to find a way to solve this problem.

  The property is busy with disinfection and fever investigation, and the staff is insufficient. How can we get the group purchase materials conveniently and reduce the contact between people? Li Lei thought of the hungry platform that provided legwork service, so he sent an order to run errands and buy daily necessities. After Ayong, the takeaway brother, took the order, Li Lei explained the story to him, and the takeaway brother said that he could try it.

  On February 4th, the first group purchase of materials with rider delivery service in the community was officially launched. Li Lei optimized the typesetting design of the "Group Solitaire" applet this time. He designed four input options: building number, unit number, house number and default mobile phone number. The owner strictly followed the input instructions when placing an order, and the data was exported to EXCEL file after the solitaire was finished, and then the distribution list of each building was separated through the screening function. The efficiency can be greatly improved by the centralized distribution of riders according to each building and each unit.

Li Lei, the head of the group, is counting the group purchase information.

  "Well done, why don’t you be the group owner and I’ll help you?" The neighbors of the group owner, Jean Xian and Li Lei, became the heads of the group.

  Stay up late to develop software to start zero-contact delivery to home shopping mode

  After the second batch of 91 vegetables arrived in the community, Ayong, the rider, delivered the vegetables door to door with the delivery list issued by Li Lei. During distribution, every household in Ayong knocked on the door to tell the contents and the number of copies, and the owner responded. After the rider left, the owner opened the door to get the materials, and removed the outer packaging and disinfected it, realizing the real zero-contact distribution! Every owner can get fresh vegetables, meat and other materials at home by paying the delivery service fee in 10 yuan.

  With the rich variety of group purchase materials, the increasing number of group purchases, and the stricter control of the community, the previous group purchase once every 2-3 days can no longer meet the daily needs of neighbors, and it takes a lot of time to process the daily group purchase data. In order to meet the shopping needs of neighbors as soon as possible, as a software engineer, he came up with the idea of processing data with software. As soon as he started, he began to write programs that night, and until two o’clock in the morning, he realized the basic processing of data.

  Every day after the group purchase is over, Li Lei sits in front of the computer at night and quietly changes the program and tests the program. I don’t know how many zeros have passed. After repeated optimization and iterative improvement, the software can now support data processing, statistics, distribution list generation, automatic consolidation of multiple orders, abnormal data correction and other functions of single package and any package. The original data exported by the group solitaire applet can be processed in a few seconds and a distribution list can be generated. Li Lei named the software "Data Analysis and Processing Software for Group Buying in the Battle of China and Imperial Palace".

  The surrounding communities are "envious of their real names" and have come to learn from them.

  The WeChat group formed by Li Lei, "Zhongyu Shopping Group is delivered to the door!" After breaking through 500 people in 10 days, he had to form the "Second Group of Zhongyu Shopping Group". The group members are growing, and the solitaire has reached more than 5,500 times. The team is really busy. Li Lei designed the group buying process and organizational structure, and successively set up the management team "Food Buying Group Management Group", which is responsible for the feedback and processing of news notification, collection and delivery of each building or unit; The screening team, the "group screening group of food group packages", is responsible for checking the quality of group-bought goods and the source of goods, drafting the package and finding the source of materials; The distribution team "buy food group distribution group" is responsible for receiving, counting and distributing the group-bought goods.

  The 12 members of the management team are all enthusiastic owners of the community. They bought more than 100 group purchases of more than 30 kinds of materials such as vegetables, fresh meat, frozen meat, rice, flour toiletries and women’s daily necessities for the community. Every time the goods arrive at the door of the community, the rider receives the goods and orders them, and then starts to deliver them according to the delivery list, which is orderly and almost error-free.

  Both the property and the community are very supportive of Li Lei’s work. A person in charge of the property said that because of zero contact distribution, the number of people going out and flowing was reduced, and the whole community realized zero increase in COVID-19 patients very early!

Thanksgiving message from neighbors

  Residents of Tongxin Garden and Gezhouba City Garden in the surrounding communities began to "envy their real names" and came to learn from Li Lei one after another. Li Lei taught them the typesetting design, data export and analysis of Solitaire applet without reservation, and shared useful group purchase resource information with them. "I hope my experience can help more communities and individuals."

  It is understood that Li Lei’s wife, Jamlom, is a doctor in tongji hospital and has been fighting in the front line. "I am a party member and a medical family member, and I should also fight for it ‘ Epidemic ’ Do what you can, and don’t drag your feet. " Li Lei said that he hoped that the epidemic would end soon and everyone would return to their previous lives.

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"It’s all Google’s fault": Samsung admitted that the Galaxy S23 series mobile phones were occasionally insensitive to touch after updating One UI 6.1.

IT House reported on April 5th that Samsung started to launch the One UI 6.1 update for Galaxy S23 series mobile phones in late March. However, after installing related updates, many users found that the touch response of the mobile phone screen was sometimes insensitive, and they had to tap the screen several times to operate.

IT House noticed that Samsung has issued an official press release in the community to admit this problem, claiming that the root cause of the problems in the series of mobile phone screens is a Bug in the Google Discover Feed application. At present, Samsung is working with Google to solve related problems, and users with insensitive mobile phone screens can temporarily clear the Google application data in the settings, and then the screen "should respond normally as expected".

According to public information, Google launched the Discover Feed control application in September 2018, which is somewhat similar to Microsoft’s Microsoft Start, and mainly provides a series of information flow cards for Google’s independent application of users’ mobile phones and the negative screen of the system.

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Chongzuo Xingyue L is on sale! The discount is 15,000, and the car is sufficient.

In the car home Chongzuo preferential promotion channel, there is a model that has attracted much attention, and preferential activities are being launched at present. If you are in Chongzuo, you will have the opportunity to enjoy a discount of up to 15,000 yuan. The starting price has dropped to 122,200 yuan, making this model more close to the people. If you are interested in this model, you can click "Check the car price" in the quotation form to get a higher discount.

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Xingyue L is a stylish and dynamic SUV model. Its front face adopts a streamlined design style, and the air intake grille is decorated with a large area of chrome, which makes the whole model look more atmospheric. The body lines are smooth, the lines are concise and smooth, and the overall style is fashionable and dynamic. In addition, Xingyue L is also equipped with full LED headlights with excellent lighting effect, which not only improves the safety of driving at night, but also increases the sense of science and technology of the vehicle. The side of the car body adopts the design of double waistline, which makes the whole model more layered. In the rear part, the taillights of Xingyue L adopt a penetrating design, and the taillights are perfectly integrated with the body lines, demonstrating its sense of fashion and technology. Generally speaking, the design style of Xingyue L is fashionable and dynamic, which is very in line with the aesthetic needs of young consumers and is a very recommended SUV model.

https://car3.autoimg.cn/cardfs/product/g31/M04/21/32/autohomecar__ChtlyGXpBguAG0rvAF_gtNdozbI880.jpg

As a medium-sized SUV, the body size of Xingyue L is 4770*1895*1689mm, the wheelbase is 2845mm, the front and rear wheel tracks are 1610mm, and the tyre size is 235/50 R19. The side lines are smooth and the roof lines are tilted backwards, creating a dynamic coupe SUV style. The body lines of Xingyue L are simple and smooth, and the side skirts are decorated with chrome, which increases the layering of the car side. The rim adopts a five-spoke design, which is fashionable and atmospheric, showing the sense of movement of the vehicle. The overall design is fashionable and atmospheric, and it is a medium-sized SUV that cannot be ignored.

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The interior style of Xingyue L car series is simple and atmospheric, with leather-like seats and leather steering wheel, giving people a comfortable feeling. The central control screen has a size of 12.3 inches and is equipped with a voice recognition control system, which can control functions such as multimedia system, navigation, telephone, air conditioning and skylight. The front and rear rows are equipped with USB and Type-C interfaces, which are convenient for charging and connecting devices. The main driver’s seat supports front and rear adjustment, backrest adjustment, height adjustment and lumbar support four-way adjustment, while the co-driver’s seat supports front and rear adjustment and backrest adjustment. The front seats also have heating and ventilation functions, and the driver’s seat also has electric seat memory function. The rear seats can be tilted in proportion to provide more storage space. The overall interior design is simple and practical to meet the needs of daily driving.

https://car2.autoimg.cn/cardfs/product/g31/M09/21/08/autohomecar__ChxoHmXpBgWAIHgoAB7MnsSJbe0449.jpg

Xingyue L is equipped with a 2.0T 218 horsepower L4 engine with a maximum power of 160 kW and a maximum torque of 325 N m.. With the 7-speed wet dual-clutch gearbox, the dynamic response of the vehicle is faster and the driving experience is more comfortable. At the same time, this engine also has excellent fuel economy performance, bringing users a more fuel-efficient driving experience.

In the evaluation of the owner of car home, we can see that he spoke highly of the power and interior design of Xingyue L. He especially likes the power combination of 2.0T engine and Aisin 8AT, which brings a steady stream of power and makes him feel the smooth driving feeling during driving. In addition, he is also very satisfied with the interior design of Xingyue L. He thinks that there is no exaggerated design at this price, and even the one-meter-long three-level company is reasonable. It can be said that Jiang Hefang is also particularly domineering about the design of Xingyue L, giving people a feeling of love at a glance. All these evaluations show that the Xingyue L has excellent performance in power and interior design, and it is a model worthy of recommendation.

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Batteries, thumbtacks, plastic sticks … Do you believe it? These are all foreign bodies in the child!

  Cctv news: (Reporter Kang Yanlong) On September 10, 2018, a 4-year-old boy was killed by food in a kindergarten in Yiyang, Hunan.

  On September 23, 2018, a 4-year-old boy from Shengze, Jiangsu Province swallowed a one-dollar coin by mistake, and his family sent him to the emergency department of Jiaxing First Hospital with symptoms such as dysphagia and vomiting.

  On March 5, 2019, a 3-year-old child in Suining, Sichuan, accidentally ate a tablet called "potassium permanganate" while playing at home.

  … …

  Can you believe it? These things in the picture above are some foreign bodies taken out of children by hospitals in recent years! Generally speaking, children often eat glass balls and toys, as well as needles and threads. "As long as he can find things, there are cigarette butts and coins picked on the ground. The youngest is eight months old and the oldest is close to three years old. " Li Long, chief physician of general surgery of Capital Institute of Pediatrics, told CCTV reporter.

  "If you catch something, put it in your mouth, or see what adults eat, they also want to eat." Children’s strong curiosity makes parents really "headache". In the face of children’s endless "swallowing", how should parents scientifically prevent and respond in their daily lives?

  "Up to four hours! Otherwise, the consequences are unimaginable. "

  In the early morning of April 22, 2019, doctors from the Capital Institute of Pediatrics were performing an operation — — A 2-year-old boy was diagnosed with esophagotracheal fistula and pneumonia because he swallowed the battery, and the situation was very serious. Not long ago, the boy had a major operation for swallowing a button cell, which was his second operation within a month.

  It is understood that the boy was discovered by his parents more than 10 hours after swallowing the battery by mistake: "At that time, it was found that the toy was missing a battery, and it was suspected that it might be eaten by the child by mistake." Immediately, the parents sent him to the local hospital, but the doctors in the local hospital did not pay special attention to it. "Take a plain film of the chest and you will see a foreign body in the chest immediately, but it was missed by the local doctor." Attending doctor Li Long said.

  After such a delay of 15 hours, the child began to have symptoms such as vomiting, pain and fever, and the parents realized the seriousness of the problem. It was not until March 29 that the operation was completed and the battery was taken out.

  After the first operation, the doctor asked the child to abstain from food and water because of stomach infection caused by battery leakage. On April 2, the boy began to have choking symptoms after drinking water. After being diagnosed by a doctor, he was diagnosed as esophagotracheal fistula and pneumonia, and then he underwent a second operation.

  "The actual removal is very easy. Modern gastroscopes, esophagoscopes and other equipment are very advanced, and foreign bodies are easy to take out. However, when this child took out foreign bodies, serious sequelae have occurred and the battery leaked." Li Long said: "It is not uncommon for children to swallow button batteries. Most of them were taken out in time and did not cause great damage. However, the boy suffered from pathological changes after surgery, and the situation was more serious."

  The gap between the batteries is coated with glue and other connecting substances. After being swallowed by children, it will soon dissolve under the action of saliva, leading to battery leakage. Generally, acidic substances will leak in four hours, and inferior batteries will take less time.

  In Li Long’s view, once a child is found to have swallowed foreign objects such as batteries, he should not hesitate to seek medical treatment immediately, otherwise, it will lead to serious consequences and even death. "If you swallow the battery by mistake for up to four hours, it may be life-threatening if you grow a child."

  "It’s not all right to take out the foreign body."

  "I met such a child. After the parents found out, on the way to the hospital, the child suddenly burst blood vessels. Under the strong acid of this battery, the blood vessels were corroded." Li Long has been a doctor for 30 years and has encountered two cases of sudden death of such children. "Another child swallowed the battery by mistake a day ago, and the symptoms of pain, fever and vomiting were very serious. During the examination, the child suddenly sprayed blood through his nose and mouth, and there was no way to cure it. Seeing that the child’s heartbeat was gone for more than ten minutes." After the leakage of battery acid, the esophagus was corroded first, then the trachea was corroded, forming a serious tracheoesophageal fistula, and then seriously invading the internal carotid artery of human body to both sides.

  Unlike the usual swallowing of coins, toys and other things, batteries are more harmful to children’s health. Coins and other things are just a mechanical obstruction and oppression to the body, while batteries are very special, with a layer of metal outside and a strong acidic substance inside, which is very toxic. After the leak, the child’s stomach and esophagus will soon corrode and die under stimulation.

  "Once this fistula occurs, children will eat and drink water directly into the lungs, causing severe cough, followed by severe pneumonia."

  Li Long told reporters: "This child is lucky. If the corrosion is serious, the consequences will be unimaginable. The child may suddenly lead to the rupture of the internal carotid artery or the rupture of the aorta, and it is too late to rescue."

  As of the date of publication, CCTV reporter learned that the child has been discharged from the hospital. "The tracheoesophageal fistula has grown, and this is just the first level." Ye Mao, a general surgeon at the Capital Institute of Pediatrics, told the reporter that the current state of the child is better than expected, and the first level has passed. There may be a series of difficulties to be overcome in the future, such as recurrence of esophagotracheal fistula, esophageal stenosis and tracheal stenosis … …

  "Things that choke the trachea are more dangerous."

  One to three years old, but in the opinion of relevant experts, the most dangerous period is within one to three years old.

  Children at this stage have their own activity ability, but they have no self-control. Don’t know the danger, don’t know what to eat and what not to eat. If parents don’t take care of them a little, their children may be in danger. Therefore, within the age of three, our parents or nursing staff are required to be extra careful with their children.

  The duty of a doctor is to race against time. At the press conference held in National Health Commission on January 25th this year, Gao Hengmiao, an expert from the Department of Critical Care Medicine of National Children’s Medical Center and Beijing Children’s Hospital, demonstrated the relevant methods of first aid for children after swallowing foreign bodies.

  Li Long, chief physician of general surgery department of Capital Institute of Pediatrics, believes that once a child is found to have taken a foreign body by mistake, especially a battery, he should go to the hospital immediately, regardless of whether he has or suspects it. The doctor should first take a chest X-ray and have a fluoroscopy, so that it can be completely ruled out. If it is found that it has been taken out in time, we should race against time, don’t wait, can’t wait, and pay special attention to it.

  At the press conference held in National Health Commission on January 25th this year, Gao Hengmiao, an expert from the Department of Critical Care Medicine of National Children’s Medical Center and Beijing Children’s Hospital, demonstrated the relevant methods of first aid for children after swallowing foreign bodies.

  In Gao Hengmiao’s view, things that choke the trachea are more dangerous.

  "The first situation is that this thing is relatively small, and it enters the trachea. At this time, the child has something in his mouth, which is mainly manifested as sudden coughing. If this thing is slightly larger, it may be accompanied by difficulty in breathing, difficulty breathing, and even a blue face. This situation often suggests that this thing has entered the trachea. At this time, it may not be handled at home, and it should be handled by a doctor as soon as possible.

  Another situation is a foreign body in the throat. For example, when eating grapes and jelly, the child will suddenly suffocate. In this case, on-site rescue is very important. "

  How to judge?

  First, all of a sudden, the child was silent, and his eyes were very frightened. He coughed but couldn’t make a sound.

  Second, soon lost consciousness, coma, and soon stopped heartbeat.

  This situation depends on the size of the child for on-site treatment, and parents should master the treatment methods.

  If the child is very young, under one year old, and you can hold it with your hands, find a place where you can sit firmly at home, and quickly lift the child up with one hand, let him face down, put his trunk on your arm, with his head down and his ass high, and pat him hard on the shoulder area of his back with the other hand. Don’t feel bad at this time. The harder you push, the greater the possibility that this thing will come out.

  If an older child, if the child is still awake, can stand still, hold him from behind, let him face forward, and stick his body tightly to you. Put a fist in one hand under the mouth of the child’s heart, and feel that there is a bone under the chest. This is the place where the stomach is, and the other hand clenched his fist and pressed it hard. At this time, don’t worry about other problems, press hard, and then rush up by the gas in the stomach and lungs to flush things out.

  In any way. Once the child has a little reaction, open his mouth and have a look at it. If you can see this thing, take it out quickly. If you can’t see it, don’t start to dig a foreign body in your mouth, because when you dig, you may poke something in. The more you poke it, the more you can’t get out. If you can’t see it, follow the original method and try to discharge the foreign matter. This is about a foreign body in the throat.

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The income gap is huge, and industry disputes are constant! Who is making the virtual anchor bubble?

  Virtual anchor "Gan Gan Xian Jun"

  Recently, the news about virtual anchor has attracted much attention: overseas virtual anchor VOX made its live debut in China, with a revenue of 1.11 million RMB. This makes everyone focus on the virtual anchor industry.

  What is the development of this industry, when it is really a blue ocean? Will disputes between content creators, guilds and MCN, which are common in the live broadcast industry, occur in the virtual anchor industry? In this regard, Chengdu Business Daily-Red Star journalists contacted relevant practitioners and chatted with them about virtual anchors.

  It is very important to set up a virtual anchor.

  Tone affects his popularity.

  The so-called virtual anchor refers to people who post videos or live broadcasts on video websites with virtual images. Because it originated in Japan, the current active audience area is concentrated in Asia.

  One weekend in May, in the office of an office building in the west section of Fucheng Avenue, Xiaoxin (a pseudonym) sat in front of two computers and started his live broadcast with a low and magnetic voice into the microphone. On the screen in front of me is a young man with long hair, named "Gan Gan Xian Jun". Xiaoxin is a junior and a serious second-year enthusiast. It happened that he studied broadcast host, and after several rounds of interviews, he finally became a virtual anchor — — Strictly speaking, Xiaoxin is a "man in the middle", and "dry fairy king" is his "condom".

  People in China and holsters are terms of virtual anchor circle. Compared with real anchors, virtual anchors never appear as real people, but carefully prepare a moving image for themselves, which is called holster. Leather covers are generally divided into full three-dimensional simulated real people, three-dimensional simulated cartoon images and plane cartoon images. The anchor himself, who is responsible for providing the voice, movement and expression for the holster, is called the man in the middle.

  The first live broadcast of "Gan Gan Xian Jun" was on May 27th. "Be sure to have your own personnel. Like vox, people are particularly touching, so there will be so many fans. " One of the founders of the virtual brand V1 Cube selected Xiaoxin is not the VOX mentioned here, but a virtual anchor who just premiered in bilibili a few days ago. This Englishman from Japan is a member of Rainbow Society, a famous virtual anchor company in Japan. The Englishman is his design: he will communicate and interact with the audience in British English during the live broadcast. Although he spoke English all the time, he paid an astonishing 73.3% for the first night in China. In other words, for every 10 users who entered the live broadcast room, more than 7 spent money on him.

  According to the data, VOX’s live broadcast lasted for 1.7 hours, and thousands of people charged him with "prefect" (bilibili’s live broadcast room level, prefect is 1998 yuan per month) and "captain" (captain is 198 yuan per month), with revenue of 1.11 million RMB, paying nearly 40,000 people and interacting with more than 50,000 people. At present, his number of fans has reached 991,000.

  "As we have always emphasized, it is very important to set up a virtual anchor. Vox is very talkative, and his conversation content and style are moderate, and many netizens evaluate him ‘ Gentleman ’ ‘ High emotional intelligence ’ 。” Yang Shiqi, another founder of V1 Cube, told reporters, "Secondly, the sound, whether the timbre is moving or not, has a great influence on the popularity of virtual anchors. When you first contact a virtual anchor, whether the timbre is beautiful or not and whether there is enough recognition is extremely critical. " They chose Xiaoxin precisely because his voice is moving enough.

  The ability to collect money is extraordinary

  The income gap between the rich and the poor is huge.

  The virtual anchor’s extraordinary ability to collect money is really surprising. In China, when it comes to the realization of virtual anchors, bilibili’s 2021 annual report points out that users can buy virtual gifts in the application and give them to their favorite anchors to express their approval and reward. Bilibili will share the sales revenue of virtual goods generated by live broadcast with anchors and guilds, in addition to attractive rewards. The annual report also mentioned, "We plan to sign cooperation agreements with more anchors in the future to attract popular anchors and further expand our live broadcast business." In the value-added services (including big member services) section where bilibili’s live broadcast business is located, the revenue in 2021 was 6.93 billion yuan, accounting for 35.78%, up 80% year-on-year, and the revenue in the fourth quarter was 1.895 billion yuan, up 52% year-on-year.

  Lu Luoyi, co-founder of Chengdu Aurora Technology, told the reporter, "At present, there are more than 160 virtual anchors cooperating with the company. On the list of the top 100 released by bilibili, there are 3 anchors of TOP 100 and 1 anchor of Top30, and the monthly income range ranges from 300 to 1 million."

  In Lu Luoyi’s view, the 28 th effect is more obvious in this industry. The reporter learned that in the three months from February to April, 2022, 90 samples of bilibili’s monthly Top30 were taken, and the number of people with monthly revenues ranging from 200,000 to 500,000 was the largest, accounting for 71%; There are 3 people with a monthly income of more than 1 million, accounting for 3.3%. According to incomplete statistics, the top 120 virtual anchors in bilibili severely squeezed the income of other anchors, and the average monthly revenue of the other anchors only accounted for 1% ~ 5% of the top 120 virtual anchors. Polarization is quite serious.

  According to another set of public data, as of August 18th, 2021, among the 3,472 virtual anchors with relative attention in bilibili, 1,827 people earned money in 0 yuan that month, and more than half of them had no income.

  According to the data analysis, among the top five anchors in bilibili in April this year, two live broadcasts lasted more than 700 hours, two were around 600 hours, and one was around 500 hours, close to 600 hours. The reporter saw that the first-ranked "Wubi Crescent" had a live broadcast duration of 711.9 hours, but his income was only 6 yuan, and only three people were rewarded; The live broadcast of 581.2 hours "Heron wants to drink ice" earned 61,600 yuan, and the hourly revenue was about 0.01 yuan. In the event of such an exception, there is a high probability that the middleman is not online, just hanging the holster in the live broadcast room, without performance and interaction, naturally no one will pay attention and reward.

  The reporter learned that the salary composition of Chinese people is similar to that of real anchors, and they are divided into two parts: basic salary and reward. Because this industry has not yet formed a unified standard, enterprises are free to decide to adopt piecework system, hourly wage system or monthly salary system, so the basic salary gap between different enterprises is large. "

  "The Soul of Virtual Anchor"

  But can’t get the same treatment.

  Virtual anchor has won more and more attention with its huge ability to attract gold. On the other hand, some contradictions have gradually become prominent. The focus of controversy is the huge gap between the low income of Chinese people and the high income of holsters.

  "We are a little different from other companies. We don’t give the Chinese people a basic salary, but we share the income directly, and we will make it very clear when signing the contract. The average income commission of people in the industry is 4.5% of a live broadcast, and ours is 5%. In the early stage of the role, we have to invest a lot of resources, and when we sign an agreement with the trade union, we will also give us some help and support, so that the virtual anchor can quickly realize the benefits. One more thing, we don’t want to give people in China a kind of ‘ Part-time job ’ The feeling is that we will do this together. " The founder of V1 Cube said frankly.

  Xiaoxin said, "Maybe I’m more Buddhist. In addition, the company gave me a share of running water income, and the follow-up increased step by step, up to 20%. As long as I can keep up, I can actually make more money. " He regards himself as a member of the company and thinks that he is working with the company to create a virtual idol. "Although the audience sees that the virtual idols are very glamorous, the Chinese people have made great efforts in the back, so the contradiction between the company and the Chinese people will really make the Chinese people very chilling."

  Some insiders told reporters that although enterprises provide all-round support for virtual anchors, this does not mean that Chinese people can enjoy the same treatment as virtual anchors. "Even if fans think that the person in China is ‘ The Soul of Virtual Anchor ’ However, Chinese people have no special status within the enterprise and are even subject to stricter labor control. "

  It is understood that people in many companies have to bear the expenses incurred in their work. "Rent and transportation expenses account for the bulk. Secondly, find a vocal music teacher to train and buy computer equipment and game cards … … These are all burning money. " Chunye (a pseudonym), the person in China, revealed. "There are usually two kinds of contracts in the industry to create virtual anchors, business brokerage contracts or labor contracts. The common goal of Chinese people and the company is to maximize the content of virtual IP. In this process of character output, fans like not only the holster, but also the emotional connection and deduction of Chinese people. Their roles and identities complement each other. People in China will have different needs at different stages of growth and some plans for their future. In fact, there will be some variables. Regardless of the details of the facts, in fact, these incidents have occurred from time to time in Rainbow Society, so these variables will be considered when signing a contract and creating a virtual IP at the beginning, and several students will be tried (the holster will not be changed, and the Chinese will be rotated). Constantly output high-quality content and continue to let fans pay for the content. " Lu Luoyi bluntly said that it is quite rational for the industry to look at these.

  Industry pain points need to be solved

  Otherwise it will be another bubble.

  In any case, VOX proves that the virtual anchor industry is a blue ocean. Earlier, ANYCOLOR, the parent company of Rainbow Society, said that its listing application submitted to the Tokyo Stock Exchange had been approved and it was scheduled to be officially listed on June 8. According to the prospectus, Rainbow Society has set up five revenue modules, including live broadcast, content sales, performance activities, advertising and others (mainly for overseas businesses, etc.). In the past four fiscal years, Rainbow Society’s revenue and net profit increased rapidly, from the revenue of April 2018 (May 1, 2017-April 30, 2018) to 16.62 million yen and net profit.

  Will the IPO of Rainbow Society become the vane of virtual idol companies? The reporter learned that since 2019, companies of the same type have sprung up like mushrooms after rain, and all segments have been involved. Bilibili, for example, is making efforts in the virtual anchor sector. At the 12th anniversary of bilibili, CEO Rui Chen mentioned that from June 2020 to June 2021, a total of 32,412 new virtual anchors were launched, up 40% year-on-year, with a total contribution of over 1.89 million, and more than 60% of the world-renowned virtual anchors were launched in bilibili. According to bilibili’s 2021 financial report, value-added services (mainly live broadcast and big membership services) are still the largest source of income in bilibili. Relying on live broadcast and big membership services, bilibili’s value-added service revenue reached 1.89 billion yuan in the fourth quarter, with a high growth rate of 52% year-on-year. The annual revenue from value-added services reached 6.93 billion yuan, up 80% year-on-year. Among them, in the entertainment field, virtual anchor has become the fastest growing category of live broadcast in bilibili.

  Nowadays, more attention is paid to the resources of head factories. But in the virtual anchor industry, the majority is still small companies. Yang Shiqi said frankly, "Although the growth rate is very fast, the revenue base of virtual live broadcast is very small, which is not prominent in the total revenue of live broadcast business, so the industry scale is quite small." In Lu Luoyi’s view, generally speaking, the subject of live broadcast with high-intensity output and more repetitive content may turn from real people to virtual. "From the perspective of saving labor costs and protecting the health and safety of personnel, the problem of ROI conversion rate can be solved to some extent by using AI and other technical means, and such content can be broadcast repeatedly by virtual people — — Such an iteration may be good. Because of the replacement, there will naturally be some new jobs. "

  But first of all, we must solve the problems in the short video and live broadcast industries, such as the disputes between content creators, guilds and MCN, which have repeatedly occurred in the virtual anchor industry; Secondly, both the virtual anchor and the virtual idol are produced in the cultural circle with extremely high concentration of two elements, and how to break the circle is also a big problem. In the reporter’s opinion, only by solving these two major pain points can the virtual anchor industry ride the wind and waves. Otherwise, it may be another virtual economy bubble.

  Chengdu Business Daily-Red Star Journalist Ren Hongwei

  Intern He Yanling

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Is the mobile phone a "multiplier" or a "jammer" for children’s growth?

After 00 and 10, they seem to face two "parallel worlds" since they became sensible — — Virtual world and real world. To some extent, they have two sets of "ways of living" and even two "social support systems".

  Under such circumstances, banning their contact with mobile phones and depriving one world may not make another world better. This also means that parents’ management of their children’s mobile phones is not simply to isolate their children from their mobile phones, but to help them better survive in the "parallel world" and add value to their lives.

  Video games and social software firmly attract children’s attention, and even many parents think that mobile phones are the "root of all evils" that affect children’s studies.

  Since the beginning of this year, the Ministry of Education has issued documents, clearly requiring five management in primary and secondary schools, namely, mobile phone management, sleep management, extracurricular reading management, homework management and physical health management. Before the start of school in autumn, the State Press and Publication Administration issued a document to strictly regulate the time when online game enterprises provide online game services to minors.

  Under such circumstances, do parents still need to control the time and scope of use of teenagers’ mobile phones? The answer is yes.

  Under the rude ban, children are more likely to indulge in the internet.

  If mobile phones are completely banned, can we go back to the era of rolling iron rings and playing glass balls?

  The answer is probably impossible. Today, the mobile phone is not only a communication tool, but also a "leisure tool" with the update of the times. Not to mention that children love to play, many parents take their mobile phones and it is difficult to put them down. Whether children or parents, the first thing they need is to think calmly about what kind of existence mobile phones and online games are; How should we deal with this mode of existence and achieve a better life for ourselves?

  What exactly is a mobile phone? Mobile phone is a bridge of interpersonal communication, which makes the world smaller and our life circle bigger. Mobile phones are also a tool to transform the world, and many traditional industries have been reshaped online; Including online education, has also entered the study and life of minors.

  According to the "Research Report on the Internet Use of Minors in China in 2020" issued by the Central Committee of the Communist Youth League and the China Internet Information Center, 11.5% of minors spend more than 2 hours online every day on weekdays, and 12.2% spend more than 5 hours online every day on holidays; Among these underage netizens, 62.5% often play games online, and more than half play mobile games.

  It can be said that the mobile phone seems to be the entrance to a "parallel world". When you open the mobile phone, there are surprises and temptations. Some people are "hunting" and "growing vegetables" in it, and some people are lost in it. Both parents and children must learn to survive in this world. Don’t be afraid of strangeness, don’t shrink back from challenges, don’t be lost by temptation, and don’t be disqualified by ignorance.

  But the reality is that the survey shows that 10% of parents don’t let their children play mobile phones at all, and even when their children surf the Internet, such parents are nervous. There are 60% children who check the information online normally, and they have been mistaken by their parents for playing games.

  However, many parents talk about the wrong of mobile phones and games, but they can’t let go of their mobile phones. Their preaching is often difficult to convince children. At the same time, the study found that compared with children who are not addicted to the internet, the proportion of parents who surf the internet frequently is 16% higher, and the proportion of parents who don’t communicate with each other and play separately is 10% higher.

  Research from China Youth Research Center shows that children are more likely to indulge in the internet in families that rudely prohibit their children from surfing the internet.

  Those children who are academically gifted are not completely free from playing mobile phones and games.

  Many parents think that after children are separated from mobile phones and games, the "extra" time will be spent on learning. After all, time is constant. If you don’t spend it on mobile phones or games, you will spend it on learning. Is it true?/You don’t say.

  In fact, because learning efficiency is related to learning time and effect, the longer the learning time, the lower the learning efficiency without obvious improvement in learning effect.

  To make matters worse, the inefficient learning mode will only bring children a low sense of self-efficacy, and they will become less and less fond of learning, even tired of learning and refuse to learn.

  Whether you study, use your mobile phone or play games, in the final analysis, it is to let your children grow up and make them more knowledgeable, capable and valuable.

  No matter whether the child goes online or plays games, when he becomes better and better, it means that parents should let go moderately and don’t dwell on details such as his study time; If the child becomes worse and worse, then parents should pay attention to his state. In our investigation, we found that those children with excellent academic performance are not students who don’t play mobile phones and games at all. From many dimensions, we can see that their lives are complete and their vitality is high.

  Parents’ intelligent management of their children’s mobile phones does not mean that children and mobile phones are completely isolated. Mobile phone management is not a means to control children, nor a tool to reward and punish children, nor is it a way for parents to vent their emotions. Managing mobile phones is to improve the parent-child relationship, not break it.

  Let children learn self-discipline, not heteronomy.

  How to survive better in both virtual and parallel worlds? This requires parents and children to face together and explore together through agreement. Parents should be well-founded and avoid unilaterally adjusting their children’s rules of using mobile phones based on their own subjective wishes. Some parents said that it is not that children are not allowed to play mobile phones, but it is stipulated that they can only play for 30 minutes every day. Then why 30 minutes?

  In the eyes of experts, children under 3 years old should not touch mobile phones and video games. They should climb, run, play with mud, play house, touch and feel the world with their bodies, instead of raising children on the screen.

  At the age of 3-6, children can watch cartoons, science and education films, play interactive games and learn to sing and dance, but it is best not to spend more than one hour every day, and they should play with adults or children in the rest of the time.

  At the age of 7-9, children can use their mobile phones to complete daily tasks, look up information in online courses, and interact in a circle of friends. However, these activities should be carried out under the supervision of parents, monitoring, guiding and managing the online content, interactive objects and overall time.

  Children aged 10-12 can have personal privacy. Parents don’t have to supervise everything. They should grasp the overall direction, control the overall time, solve the problems they encounter, often communicate with their children about their online experience, and improve the online rules through mutual negotiation and interaction.

  Children aged 13-18 should independently manage their own mobile phones and time, incorporate mobile phone management into their master plan of life, study and communication, constantly adjust and improve their mobile phone management level, and make mobile phones a "multiplier" rather than a "jammer" for their own life growth. In this process, the relationship between parents and children should be cooperative rather than antagonistic, and parents should gradually give their children the initiative in mobile phone management. In the whole process, maintaining a good parent-child relationship has always been the first magic weapon to give children the ability to manage their mobile phones.

  Managing mobile phones is to let children learn self-discipline rather than heteronomy. Parents always let go and children always grow up. One day, children will use and manage their mobile phones and play games online completely independently. Theoretically, the earlier parents let their children learn the autonomous management of mobile phones and games when they enter adolescence, the less likely their children are to become addicted to mobile phones or games, and the lower the probability of parent-child conflicts.

  Never choose "screen parenting" because you are afraid of trouble.

  The essence of mobile phone management, like emotional management, network management, wealth management and time management, is a part of life management, so mobile phone management for children should start from an early age.

  First of all, parents can’t "screen parenting" when their children are young because they are afraid of trouble.

  Children’s best playmates are parents. Many parents give their children a mobile phone when they are young, so that they can calm down and play by themselves. When children develop the habit of playing with electronic products such as mobile phones through this "screen parenting" method, or find fun in it, parents often upgrade "screen parenting" to a way to control their children. If you are satisfied with your child’s performance, reward him to play with his mobile phone for a long time. If you are not satisfied, deprive him of the right to play with his mobile phone. Over time, in children’s minds, playing mobile phones and playing games is happy, and the occurrence of this happiness is irregular. Only when parents are in a good mood can they play as long as they can.

  When the child enters rebellious adolescence in this way, he will think, why can I play casually when I was a child, but I can’t play now? Why can’t adults just play and I can’t? Why can’t I play when other children can decide for themselves?

  At this time, it is easy for parents to enter the parent-child war if they want to take care of their children’s mobile phone use. This is why parents should manage their children’s mobile phones early, slowly and flexibly, not late, quickly and rigidly.

  Secondly, parents should help their children to start a variety of happy modes. Some children have no playmates, no leisure activities, and can only stay at home alone after studying, and there is no one to communicate with, and they also lack independent activities at home. At this time, mobile phones and online games are the fastest thing for them to get started, the most timely positive feedback, and the easiest thing to put into their emotions. When they turn on their mobile phones, they can escape from reality and forget their unhappiness.

  For such children, we should help them reduce their study pressure, reduce their rankings, reduce their homework, improve the parent-child relationship and teacher-student relationship, increase exercise, increase classmate interaction, increase extracurricular reading, give play to their hobbies and specialties, let them get in touch with nature and engage in social service activities, and rescue them from mobile phone addiction.

  At the same time, we must help children build a circle of friends. From the middle and senior grades of primary school, the influence of peers began to surpass that of parents and teachers. In junior high school, peer influence becomes the "first influence", and developing peer relationship is one of the most important life tasks for adolescents. At this time, it is a critical period to help children build their own circle of friends, develop friendship and find their own social support system. Therefore, parents should provide more time, space, financial support, guidance and protection for their children’s socialization. With social circles such as painting circle, technology circle, performance circle and sports circle, children will not be lonely and depressed, nor will they just play mobile phones in their lives.

  At this time, parents should retreat appropriately, don’t snoop and monitor, and let go appropriately to let their children grow up in the group. Otherwise, parents with high sense of control will encounter children who pursue high autonomy, and parent-child conflicts will be inevitable.

  Facing adolescent children, parents should learn to "quit" appropriately.

  The research shows that once a conflict occurs, the worse the parent-child relationship, the higher the proportion of children addicted to the Internet, and the higher the proportion of playing games and brushing videos. Therefore, in the face of adolescent children, parents should learn to "quit" appropriately, leaving enough room for their children to be independent.

  Let children manage their own time bank. Nowadays, many parents are keeping an eye on the time when their children play mobile phones. As a result, the more they stare, the more they can’t stare, and conflicts occur. In fact, mobile phone management is a problem that children must face in this life. If they can’t control it when they are young, they can’t control it when they are older. In fact, many of us adults and even the elderly are no better than children in cell phone addiction.

  The author’s suggestion here is: When children go to middle school, they should learn to manage their mobile phone use. If parents are not at ease, they can set up a mobile phone use time bank for their children. Parents and children agree on the total time of playing mobile phones every week. Within the total time range, children can choose when to play or how long to play each time. If the total time runs out this week, parents can confiscate their mobile phones in the remaining days. If it is overtime or has special needs, with the consent of parents, it can be borrowed in advance from the total time next week, but the time interest should be paid at 1: 1.5 or 1: 2 times. If you have a balance this week, you can automatically transfer it to next week or redeem the prizes your child wants. In short, it is necessary to gradually shift the parental management mode of mobile phones to the self-management mode of children.

  With the era of cloud storage, big data, 5G Internet of Things, artificial intelligence and mobile terminals coming to us, no one can stop it, and everyone must open their arms to meet the changes. For parents, this requires courage and wisdom. It is not feasible to rely on blocking. It is better to equip the children’s body and mind first and let them be "Peter Pan" who embraces the new era.

  (He Lingfeng is a professor at Shanghai Institute of Physical Education and a member of the Steering Committee of College Psychology Teaching of the Ministry of Education.)

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The new rules are coming! The two departments issued opinions to encourage the development of shared cars.

  CCTV News:The Ministry of Communications and the Ministry of Housing and Urban-Rural Development have issued new regulations to encourage the use of new energy vehicles to carry out time-sharing and encourage time-sharing operators to adopt credit model instead of deposit management.

  The Guiding Opinions on Promoting the Healthy Development of Minibus Rental formulated by the Ministry of Transport and the Ministry of Housing and Urban-Rural Development was officially promulgated today. The Guiding Opinions includes 5 parts and 13 articles, including general requirements, laying a solid foundation for safety management, improving service capacity, encouraging time-sharing development and creating a good development environment.

  It is understood that from June 1 to 14, the Ministry of Communications publicly solicited opinions on the Guiding Opinions on Promoting the Healthy Development of the Car Rental Industry. According to the suggestions, the Guiding Opinions were revised and improved: the scope of application was limited to the lease of minibuses; Enriched the relevant requirements of anti-terrorism prevention and added the contents of "maintaining public safety"; At the same time, the new format of time-sharing lease is standardized and managed.

  What is a minibus??

  Minibus refers to a minibus with seven seats or less. The "Guiding Opinions" clearlySmall minibus leaseIt refers to the operation mode that the minibus leasing operator delivers the minibus to the lessee for use within the agreed time, collects the leasing fee and does not provide driving services.

  According to the Ministry of Communications, there are currently more than 6,300 car rental operators in China.The total number of leased vehicles is about 200,000.The market scale is growing at an annual rate of about 20%. but92.7% of car rental enterprises in China own less than 50 vehicles.It is difficult to implement network operation and form economies of scale.

  In addition to insufficient service capacity,At present, there are no new laws and regulations for the car rental industry at the national level.. At the local level, only four provinces (cities) such as Beijing, Shanghai, Chongqing and Shanxi have issued special local regulations on car rental, while another 21 provinces only involve one or two principled provisions in the Road Transport Regulations and other relevant local regulations, while six provinces such as Tianjin, Hebei, Inner Mongolia, Guangxi, Hainan and Qinghai have not yet issued laws and regulations on car rental.

  For the sake of vehicle insurance, scrapping and second-hand salvage value,At present, about 95% vehicles in the car rental market are registered as non-operating vehicles.As a result, it is difficult to guarantee the safety of vehicles, and users cannot get insurance compensation in case of traffic accidents.

  In order to ensure the safety performance of leased vehicles and the legitimate rights and interests of users, the Guiding Opinions put forward requirements such as standardizing the management of leased vehicles and implementing the inspection system in real-name registration system. Rental vehicles shall be in accordance with relevant laws, regulations and technical standards.Go to the public security organ for registration., and in accordance with relevant regulations, carry out safety technical inspection, environmental inspection and scrapping of vehicles. Insure compulsory insurance and third party liability insurance according to the insurance rate corresponding to the registered nature of use.

  To implement the identification system, minibus rental operators should have the facilities and equipment needed for identification and check the valid documents provided by the lessee.

  Highlights of the new regulations ②: Encourage time-sharing of new energy vehicles.

  In order to encourage the development of the new format of time-sharing lease, the Guiding Opinions proposes to consider the characteristics of time-sharing lease in non-intensive travel, reasonably determine the positioning of time-sharing lease in the urban comprehensive transportation system, and study and establish a vehicle delivery mechanism that is suitable for public travel needs, urban road resources and parking resources.

  Time-sharing operators should improve their online and offline service capabilities, strengthen the intelligent organization and deployment of vehicles, and ensure the good safety of vehicles through daily inspections and self-inspection of vehicles by operators. Operators should adopt safe and compliant payment and settlement services to ensure the safety of users’ deposits and funds, and encourage the use of credit mode instead of deposit management.

  This paper puts forward some support policies, such as encouraging public parking lots in crowded areas to provide convenience for parking time-sharing vehicles and exploring on-street parking concessions in cities. Encourage the use of new energy vehicles to carry out time-sharing leasing.

  Highlights of new regulations ③: Promote the construction of parking spots in densely populated areas.

  In order to improve the service ability of the industry, the Guiding Opinions put forward specific requirements from the aspects of infrastructure planning and construction and daily operation and management of operators. According to the local economic and social development and residents’ travel needs, it is required to formulate a development plan for minibus rental, and incorporate it into the comprehensive transportation system planning and urban comprehensive transportation system planning, strengthen the transfer connection between minibus rental and different modes of transportation, and promote the construction of transportation hub business outlets such as airports, railway stations, bus stations and ports, as well as parking stations in densely populated areas.

  Encourage operators to use new technologies and new means to strengthen daily management and improve the convenience of car rental. Operators should improve network security protection measures and collect, store, use and protect personal information in compliance with laws and regulations. Strengthen the linkage between upstream and downstream industries and related industries, and promote the scale, networking and brand development of the industry.

  List of other highlights

  In addition, in order to further create a good development environment for the industry, the Guiding Opinions also put forward the requirements of accelerating the construction of system standards and promoting the resolution of outstanding problems such as illegal road traffic disposal of leased vehicles and fraud of leased vehicles. Accelerate the construction of credit system, establish a credit evaluation system for lease operators and lessees, and build a cross-departmental and cross-regional joint incentive and punishment mechanism.

  The Guiding Opinions require that local transportation departments should formulate supporting policies, measures and implementation plans.

  On August 2, the Ministry of Transport and other 10 departments jointly issued the draft of "Guiding Opinions on Encouraging and Regulating the Development of Internet Rental Bicycles", which clearly pointed out that the development of Internet rental electric bicycles is not encouraged.

  Li Jiangping, inspector of the Traffic Management Bureau of the Ministry of Public Security, said that such regulations mainly consider that vehicles generally exceed the standard and do not meet the standard requirements of the General Technical Conditions for Electric Bicycles; Prone to traffic accidents; Fire safety hazards are prominent; High risk of vehicle operation safety; In addition, the battery pollution problem is serious.

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Campus pop culture can’t just be a game of expression.

  Campus popular culture is becoming an important way for college students to express themselves. Bright pictures/vision china

  Perspective of educational reform

  editorial comment/note

  I like online literature, and I am keen on chasing foreign film and television dramas. I say "Meng Meng Da" and write "Martian". This is the cultural life picture of many college students at present. Together with spoof culture, enthusiasm for textual research, fanaticism about idolize and fashion consumption, they constitute the popular culture of colleges and universities that is popular on campus. What is the fundamental reason for the popularity of popular culture in colleges and universities? From this, what trends of current pop culture phenomena can be seen? What makes such a culture go deep into the hearts of college students? How to guide students in popular culture? In recent years, Wang Ying, an associate professor at capital university of economics and business Marxist Institute, has been tracking popular culture in colleges and universities for a long time, and our reporter interviewed her in this regard.

  1. Popular culture in colleges and universities is associated with fashion, but it is quickly "switched".

  Reporter: What are the main manifestations of popular culture in colleges and universities?

  Wang Ying:Popular culture in colleges and universities can be divided into network culture, foreign culture, language culture and behavior culture.

  Network culture is mainly manifested in network literature, online games and online socialization. We know from the questionnaire survey that college students like online literature only less than classic works. College students are both online writers and the main source of online readers. For example, Zhang Weixuan (pen name Feng Qingyang), a post-90s college student of Hubei University of Technology, as the signing author of 17K novel network under Chinese Online, has gained a large number of fans and millions of income by virtue of his network fantasy novel "Dragon Blood God of War". The attraction of online games to college students comes from its realistic scene design and imitation and transcendence of real life. At the same time, the influence of online games will also spread to the real life of college students, such as "God and horse are all floating clouds" and "tragedy" and other buzzwords all come from the online game World of Warcraft. Social networking mainly takes social networking sites and social software as platforms, such as Zhihu, Guoke, Renren, Kaixin, QQ and WeChat.

  Foreign cultures occupy college students’ spare time with foreign film and television dramas, pop songs and variety shows. This leads to college students’ pursuit of foreign idol stars, clothing styles, food culture and brand products, the most typical of which is "Korean culture". At the beginning of 2016, Descendants of the Sun was a hit, and the cosmetics used by Song Hye Kyo, the heroine in the play, became the main target of college students’ online purchasing. Song Joong Ki, the actor of the leading actor, became the first of the top ten popular stars on campus.

  Language and culture are mainly manifested in popular buzzwords on campus. Popular words in colleges and universities reflect more about the living conditions and emotional changes of college students, such as "being drunk", "being speechless", "being rich is willful", "single dog" and "mainly depending on temperament". Moreover, the emergence of buzzwords is almost related to a popular event at that time, such as "the boat of friendship turns over when it is said", "the power of the wild", "blue thin, mushrooms" and "people who eat melons" in 2016.

  Mock culture, blind textual research, fanaticism about idolize and extravagant consumption are all popular behavior cultures among college students. In campus activities, college students often imitate popular dances, remake classic photos, and ridicule mainstream culture to play their own funny creativity and spoof spirit. In addition, such as buying the latest clothes in the season, doing all kinds of fashionable hairstyles, participating in exciting outdoor sports, attending various classes and starting their own businesses are all indispensable fashion elements in contemporary college students’ lives.

  Reporter: What are the characteristics of popular culture in colleges and universities?

  Wang Ying:Popular culture in colleges and universities is often associated with fashion. Although it can be quickly accepted by the majority of students, it has the characteristics of being quickly "switched". They are just a "game" for college students to know themselves and express themselves. Just as they borrow online buzzwords for irony and banter, they don’t use it to resist society, but are trying to participate in and transform society by their own strength. Popular culture in colleges and universities does not have the popularity of popular culture. It is a "minority" culture of a specific group and a popular culture that only happens among young college students.

  2. Internal and external factors make popular culture popular in university campus.

  Reporter: What do you think is the external cause of popular culture in colleges and universities?

  Wang Ying:Economic globalization and the development of China’s market economy after the reform and opening up are the breeding ground for popular culture in colleges and universities. China’s reform and opening up has fostered an open social environment and cultural mentality. Under the trend of globalization, foreign pop culture is competing for beauty in China. The foreign popular culture, which is mainly based on film and television plays, has quickly grasped the psychological needs of young college students for innovation, rebellion and individuality with its excellent production and commercial operation. It not only opened college students’ eyes, aroused their curiosity, but even affected their cultural attitudes and values.

  At the same time, the consumer society’s change of college students’ consumption concept has become the internal driving force of the flourishing popular culture in colleges and universities. With the gradual prosperity of family life in our country, the consumption power of college students who are mostly only children has also increased year by year, and colleges and universities have become the "cakes" for businesses to compete for. Merchants who follow the trend of profit are extremely sensitive to the popular trends among college students. Every "foreign festival", the merchants will take action, do enough atmosphere rendering and consumption induction, take out the students’ pockets and bring the carnival of the merchants. An invasion of the Korean Wave triggered the popularity of various Korean costumes, Korean cosmetics and Korean food.

  In addition, the powerful communication function of mass media and the emergence of new media have accelerated the process of popular culture being popular in colleges and universities. With the development of internet, college students can understand social trends, watch Hollywood blockbusters and grasp popular elements without leaving campus. You can buy all kinds of fashion items online without leaving the dormitory. Some cultural concepts and contents excluded by the mainstream media have also crossed cities, regions and countries through computers, mobile phones and other media, entered the lives of college students, and influenced their thoughts, behaviors and judgments.

  Reporter: You talked about external causes, but what about internal causes? Why can college pop culture affect college students’ hearts?

  Wang Ying:The popularity of popular culture is not because of its profound content, but mainly because of its immediacy, which embodies the current life value of college students and satisfies their feelings, desires, pursuits and impulses at this moment. The nearly perfect idol star on the screen can attract fans to scream; The ups and downs of love stories in Korean dramas can make Korean drama fans cry or laugh; The grand and well-made online games on the network make those game experts feel like they are there. These popular cultures, which take audio-visual as the main form, can not only satisfy the sensory enjoyment of college students, but also infect their feelings and emotional changes with their contents that are consistent with their real feelings and internal needs.

  College students are in the transition stage from adolescence to adulthood. They are eager to be independent and to rely on their own strength to gain respect and understanding from others, so they pay special attention to the evaluation, attitude and acceptance of the group. Popular culture in colleges and universities can effectively meet the needs of college students’ group identity. Similar costumes, similar languages and similar lifestyles can make college students feel that they are a member of the group. In order to gain the recognition of the group, college students will take the initiative to understand the popular culture of colleges and universities and help themselves to integrate into the group in order to gain a sense of psychological security. Conformity intensifies the infection, suggestion and imitation among groups, and promotes the spread of popular culture in colleges and universities.

  Physiologically, college students’ bodies have matured, which makes them feel that they are adults. They don’t like being treated as "children" any more, and hope to be understood and respected. Therefore, they hold a critical attitude towards the opinions of parents and teachers and tend to accept them selectively according to their own understanding. Pop culture just caters to the psychological needs of college students. They can express themselves freely, show their individuality, be free from restraint and control, and their self-esteem and sense of adulthood are fully satisfied.

  In addition, college students are in a critical period — — Promote their own socialization. The main tasks in this process are: socialization of knowledge and skills, socialization of political ideas, socialization of ethics, socialization of professional consciousness and socialization of value orientation. The popular culture in colleges and universities is playing a role in promoting the socialization of college students. Due to the closed campus environment, the contact between students and society is mainly through computers, mobile phones and other electronic devices. Therefore, through the Internet, popular culture in colleges and universities, with its strong penetration and coverage, has realized the "point-to-face" communication between college students and society, and has become an emotional expression outlet for them to understand, contact and participate in society. The ubiquity of the Internet also makes the life concept, values and beliefs conveyed by popular culture in colleges and universities penetrate into the hearts of college students, affecting everyone’s ideal pursuit and behavior choice.

  3. Clever use of pop culture context, leading the mainstream culture value.

  Reporter: What suggestions do you have for guiding popular culture in colleges and universities?

  Wang Ying:Popular culture in colleges and universities not only greatly enriches and changes the spiritual and cultural life of college students, but also challenges the influence and educational function of mainstream culture among students. We should learn to skillfully use the context of popular culture to effectively realize the value guidance of mainstream culture in colleges and universities.

  Today’s universities are moving towards ideological pluralism and cultural openness, and the independence, selectivity, variability and differences of college students’ ideological activities are also increasing. The group psychology of equal rights and the open information environment make the traditional authoritarian model and preaching indoctrination have no room. The construction of college students’ spiritual world is not from external compulsion and pressure, but from internal recognition and awakening. In order for the mainstream culture in colleges and universities to establish a correct ideological theory and enable students to form a recognition of mainstream values and a clear criterion for judging right and wrong from the bottom of their hearts, we must immediately understand the real ideological trends, psychological preferences and personality characteristics of college students, and earnestly pay attention to their internal demands and emotional needs, instead of simply, vaguely and rigidly overriding their life world.

  At the same time, for today’s college students who often decide their information choice psychology by their own subjective feelings and direct experience of emotional likes and dislikes, the process of leading the mainstream value is not only the process of individual cognitive participation, but also the process of group emotional intervention, and they pay special attention to truth and respect. Therefore, the disseminators of mainstream culture in colleges and universities should adhere to the principle of equality, tolerance and openness, communicate and share ideas with students, listen to their voices and ideas more, give them more understanding, respect and guidance, reduce didactic and indoctrinating language in the education process, and use vivid online language and humorous expressions to bridge the "generation gap between teachers and students". By tuning into the same channel as the students’ discourse system, students can fully involve their own emotions and feel the same for the mainstream culture.

   (Reporter Wang Qinghuan)

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Foresight: The route of Beijing Marathon is flat and suitable to play. Zhou Chunxiu is expected to win gold.

  At present, the world record for men’s marathon is 2 hours, 04 minutes and 26 seconds held by Ethiopian star Gebreselassie, and the world record for women is 2 minutes, 15 seconds and 25 seconds set by Englishman Radcliffe.


  Compared with other marathon routes of large-scale events, the marathon route of Beijing Olympic Games is not only beautiful, but also a track suitable for creating good results.


  During the "Good Luck Beijing" International Marathon Invitational Tournament held in April, the contestants said that the marathon track of the Beijing Olympic Games is very suitable for them to play their level 100%.


  What impressed the athletes most was the "flatness" of the track. In the whole route of the Olympic Marathon, except for crossing the railway bridge opening near Zhichun Road, other places are quite flat, and there is almost no uphill and downhill, which is also very beneficial for the runners to run well. In addition, the beautiful scenery along the way can also make athletes always feel comfortable. Therefore, we can expect that the runners on this marathon route will definitely create good results that will cheer us up. At the same time, it is very possible for excellent athletes to break the world record.


  Chongjindian


  Zhou Chunxiu is expected to win gold.


  If Beijingers are going to watch the marathon of the Olympic Games, they must pay attention to China athlete Zhou Chunxiu. In the women’s marathon, Zhou Chunxiu is likely to surprise us.


  Zhou Chunxiu was the champion of the London Marathon in 2007. She lost to the Kenyan veteran Ndereba, the silver medalist in Athens, by 8 seconds in the case of a foot injury at the Osaka World Championships, and was the second runner-up, so she has a strong gold medal strength. Not long ago, Mizuki Noguchi, the champion of women’s marathon in Athens Olympic Games, announced that she had withdrawn from the Olympic Games due to injury, thus Zhou Chunxiu lost another major competitor. In the Olympic Games, Zhou Chunxiu’s main rivals for the gold medal are Radcliffe, the world record holder, and Ndereba, the world champion. However, due to the home game, Zhou Chunxiu has an advantage in the familiarity of the terrain and the adaptation to the climate, and the hope of winning the gold medal is quite great.


  rule


  Athletes can’t drink water casually


  The distance of 42.195 kilometers is a challenge to the limit of physical fitness for human beings. In the competition, although athletes will also receive some water from small tables on the roadside or people standing on the roadside. But this drinking water can’t be handed over casually by anyone.


  In the marathon, water and other drinks are provided at the beginning and end of the race, and there is a drink station every 5 kilometers on the race route. Water and drinks should be placed where athletes can easily get them when they pass by. Athletes can also bring their own drinking water, and they can set up drink stations where they require. Drinking water and wet sponge supply stations are arranged between two beverage stations. There, long-distance runners and race walkers can get drinking water when they pass by, and they can also squeeze water from sponges to wash their heads, which plays a cooling role. Besides, athletes can’t get drinks from other places on the competition route.


  It can be said that "water" is the most strict part of marathon. In addition, athletes can race along the correct route under the supervision of the referee. If there are special reasons, they can leave the race route under the supervision of the referee, but if they leave without supervision, they will lose their qualification.


  Watching etiquette


  You can experience the Olympic Games without tickets.


  For those Beijing people who haven’t bought tickets for the Olympic Games, watching the marathon is the best chance to experience the Olympic Games for free. In the marathon, spectators can cheer for the athletes on both sides of the track, but they must also pay attention to some etiquette.


  1. Don’t pass water to athletes casually.


  When watching the game, some spectators will hand the water in their hands to the athletes out of kindness, which is strictly forbidden, because the athletes can’t drink the water or drinks provided by the organizing Committee at will. The spectator’s action of handing water can not only help the athletes, but also lead them to be sentenced to a foul or even out.


  2. Don’t cross the line casually


  Just like watching a game in a stadium, spectators are not allowed to cross the line, rush to the track or cross the track.


  3. Civilization cheers without booing


  When the athletes run past, the audience should applaud, cheer and applaud, without clapping their hands and booing. Don’t make noise or shout loudly during watching, but be polite and enthusiastic when applauding.


  4. No balloons and kites


  Because the TV media will broadcast live all the time during the competition, and sometimes even helicopters are needed for aerial photography, it is forbidden to hang or fly balloons and kites at the starting point and the surrounding areas along the track during the competition. Residents along the track should not air their clothes outdoors.


  5. Be careful not to crowd and trample.


  Corresponding traffic management will be carried out during the marathon, during which pedestrians, non-motor vehicles and motor vehicles are strictly prohibited from crossing the race route except those with marathon vehicle passes. It is forbidden for the audience to be crowded and trampled; It is strictly forbidden to occupy the road in the competition route, set up stalls and occupy the road for parking; It is forbidden to throw things at the competition route, and the road should be kept clean and tidy.


  brief introduction


  There was only a world record four years ago.


  Most marathon races are held on urban roads. Because of the different terrain, there is no official world record at the beginning, but only the best result in the world. It was not until January 2004 that the IAAF stipulated that the marathon also began to have its own official world record. At present, the world record for men’s marathon is 2 hours, 04 minutes and 26 seconds held by Ethiopian star Gebreselassie, and the world record for women is 2 minutes, 15 seconds and 25 seconds set by Englishman Radcliffe.


  history


  The Olympic Games has the longest history.


  Since the first modern Olympic Games, marathon has been the official event of the Olympic Games, so it can be said that it is the oldest event in the Olympic history.


  In 490 BC, the Persians hit a marathon outside Athens. The Greek governor sent a soldier named Pheidides to Sparta for help. As a result, Pheidides spent 35 hours walking 150 kilometers, but the Spartans said it would take ten days to send troops. Phidias returned to the marathon with the fastest speed, and as a result, the Athenians could only compete with the Persian army last stand.


  Finally, the Athenian soldiers defeated the Persians. In order to send the news of victory back to Athens quickly, Phidias ran from marathon to the central square of Athens in one breath. As a result, Pheebs only had time to shout, "We have won! Celebrate! " Immediately fell to the ground and died.


  The marathon of the first Olympic Games ran from marathon to Athens, which was about 40.2 kilometers. In the subsequent races, the distance of the marathon is different. Until 1924, the distance of the marathon was determined to be 42.195 kilometers by the IAAF.

Editor: Tang Liang

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Third-and fourth-tier cities are welcoming the "reverse" regulation of the property market, and at least seven cities have issued "price limit orders".

  While first-tier cities and hot-spot second-tier cities have increased the regulation of the property market, some third-and fourth-tier cities are welcoming "reverse" regulation, and "limit orders" have landed everywhere.

  According to the incomplete statistics of The Paper, at least 7 cities have restricted the price reduction behavior of housing enterprises by interviewing them or issuing policies. However, behind the price reduction behavior, the debt pressure is high and the slow return of funds is a reality that some housing enterprises have to face, and a house price defense war is being staged.

  At least seven cities issued a "limit order"

  According to The Paper’s incomplete statistics, up to now, seven cities including Zhuzhou, Jiangyin, Heze, Yueyang, Kunming, Shenyang and Tangshan have issued "price limit orders".

  The reason why it is called "limit order" is that some real estate enterprises or intermediaries have been interviewed or stopped by the government when they sell or represent new commercial housing at a lower sales price and significantly lower than the normal market price.

  Take Zhuzhou, Hunan Province as an example. On September 9th, some citizens and netizens reported that enterprises such as Jinbi Real Estate, Rongsheng Real Estate, Borui Real Estate, Xinsheng Wanbo, Shell Broker, etc. sold new commercial houses or sold them as agents at prices significantly lower than the normal market price, seriously disrupting the order of the real estate market. In this regard, Zhuzhou City Housing and Construction Bureau subsequently interviewed the person in charge of the above-mentioned enterprise project and included it in the bad credit record of the enterprise.

  Earlier, on August 31, the Notice on Further Promoting the Healthy and Stable Development of the Real Estate Market issued by the Housing and Urban-Rural Development Bureau of Jiangyin City, Jiangsu Province clearly mentioned that after the sales price of commercial housing was put on record, the actual transaction price of commercial housing should not be higher than the record price. At the same time, it is strictly forbidden to dump at a low price (such as below the cost price, lowering the price in disguise, etc.) and resolutely put an end to vicious competition, lowering the standard and quality, overdue delivery and other illegal acts.

  Judging from the cities that have announced the "limit order" at present, the main suppression in various places is malicious price reduction, and the sales pricing of some housing enterprises is far below the market price, which is considered to seriously disrupt the market.

Cartography: The Paper

  Cartography: The Paper

  What is the price reduction sales of real estate enterprises?

  What are the reasons behind the price reduction of housing enterprises?

  The scale of sales has "turned from rising to falling", and the pressure on housing enterprises to withdraw funds has increased or one of the reasons.

  According to the data monitoring released by the National Bureau of Statistics, Tongce Research Institute showed that in July, the sales area of commercial housing nationwide was 115 million square meters, down 9.45% year-on-year and 40.6% quarter-on-quarter. This is also the first time in the past year that "from rising to falling", indicating that China’s real estate sales have entered a downward channel.

  From the perspective of development fund structure, the proportion of sales return to financing reached 57.15%, which was 3.9 percentage points higher than that in 2020, and the proportion of domestic loans to financing was 12.95%, which was 0.87 percentage points lower than that in 2020. This shows that the financing of housing enterprises mainly depends on sales return, and it is on the rise. In the future, the financing of housing enterprises mainly depends on "self-hematopoiesis". The growth of sales scale for the first time "from rising to falling" shows that the core source of funds for housing enterprises has begun to decline, and the pressure on housing enterprises to withdraw funds has increased.

  Sun Hongbin, Chairman of Sunac China’s Board of Directors, mentioned at this year’s interim results meeting that the market pressure in the second half of the year is relatively large, which mainly comes from two aspects. One is that some enterprises started to cut prices when they were under pressure, and the other is that the national policy is relatively firm, which made everyone expect that the house price would not rise. Now the economic pressure is relatively large, and everyone’s purchasing power has been affected.

  Sun Hongbin believes that the current market is particularly like 2018. "The whole credit market is short of funds. In the first half of the year, sales were relatively good, and loans were relatively difficult. However, loans in the second half of the year were still equally difficult, and the sales market fell sharply. The sales pressure in the second half of this year is very high, and it is expected that the market will still be fierce in the second half of this year. "

  The turn of the property market may also become an industry consensus. Guo Yingcheng, Chairman and Executive Director of Kaisa Group, said at the performance meeting that in recent years, especially this year, the regulation of the real estate market has been more precise and the implementation of policies has been faster than before. At the same time, however, we are also facing great challenges. After precise regulation and control, after the sale of the sales end, the withdrawal of mortgage funds may be slower than before, which also brings certain pressure to enterprises.

  In addition, debt pressure is also a "sword" hanging over some housing enterprises.

  According to the relevant data released by the same policy research institute, the debt due to housing enterprises reached 1.2 trillion this year, with an average monthly debt of over 100 billion. The average debt ratio of the real estate industry in the second quarter was 77.85%, which was 1.34 percentage points lower than that in the first quarter and 1.23 percentage points lower than that in 2020 when three red lines were proposed. This shows that the effect of regulation has begun to appear, and housing enterprises regard reducing debt and optimizing the three red lines as their primary strategies. At the same time, however, more stringent regulatory measures have also accelerated the exposure of some housing enterprises to their debt defects, and the cases of default of housing enterprises’ bonds are increasing.

  According to the statistics of RealData, since this year, the phenomenon of bond default in the real estate industry has increased significantly compared with the past two years. In just 6 months, there are 12 real estate enterprises that have defaulted.

  Song Hongwei, research director of Tongce Researcher, believes that in the first half of the year, when the real estate market sold well, it was easier for housing enterprises to withdraw funds to pay debts. However, since July, the whole industry has entered the downward channel, and it is difficult to withdraw funds, and the pressure of paying debts is prominent. For cash flow, selling at a reduced price and exchanging prices for quantity has become the choice of many housing enterprises.

  Facing the current market environment, Xu Shitan, the chairman of Shimao Group, mentioned at the interim results meeting that the policies of housing, no speculation, three red lines and concentration management will continue. Under such a policy background, it is no longer suitable for enterprises to emphasize high growth rate, so the company’s strategy is to "turn from attack to prevention" and at the same time increase the assessment of cash and repayment rate.

  Xu Shitan said that the company has taken some measures to resist the market downturn. The company analyzed the sales in July and August, and the sales of the whole industry declined. In September and October, the company arranged many supply and sprint targets. At present, there is still a gap in the mortgage amount. The company dynamically manages the price and promotes preferential measures for buyers with high down payment ratio. Not only that, Xu Shitan also revealed that the price will be dynamically managed in the second half of the year, and at the same time, preferential measures will be increased.

  Can the price be reduced?

  The decline in housing prices should have been a good thing in the eyes of many people. Why is there a "limit order"? China News Network appeared at the same time in the "Price Limit Order" and "Price Limit Order". What happened to the property market? As mentioned in the article, house prices are not "unable to fall", but "don’t fall blindly".

  In the view of Li Yujia, chief researcher of Guangdong Housing Policy Research Center, "three stabilities" are the targets of property market regulation, whether for the central government or for the local government. Ups and downs are not desirable, and may trigger market expectations fluctuations and further strengthen this ups and downs. In other words, if there is a significant decline, it may lead to further decline due to market expectations, forming a downward cycle. At this time, it is necessary to prevent the formation and circulation of this expectation through government intervention.

  The relevant staff of Yueyang Housing and Construction Bureau also said in response to the "Notice on the Transaction Price Limit of New Commercial Housing Online Sign in the Real Estate Market" that the debt pressure of leading housing enterprises is relatively high recently, and the price of real estate is maliciously reduced in order to withdraw funds, resulting in market confusion. This is the main reason for the introduction of the policy.

  A marketing person of a TOP40 real estate enterprise pointed out, "When there is a correction in the market, many developers will carry out certain price reduction promotions according to their own conditions. Of course, the market is still divided. There is not much inventory problem in first-tier and second-tier cities, but the third-and fourth-tier properties are relatively slow to be converted during the property market correction period, so it is normal that we will give some concessions to accelerate sales. The government is mainly cracking down on malicious price cuts, fearing that it is not conducive to market stability and will also trigger social events such as rights protection. "

  "The downward pressure on housing prices in some cities is indeed increasing. According to the data released by the Bureau of Statistics, in recent months, the number of cities with a downward trend in house prices has been increasing, and the pressure on housing enterprises to reduce debts has also been increasing, which has led to the phenomenon that housing enterprises in some cities or regions have accelerated the pace of shipment and reduced prices. However, once the price reduction behavior of housing enterprises triggers a price reduction tide, it will trigger a chain reaction, which will greatly affect the orderly development of the real estate market, and will also affect the land market and have a greater impact on the local economy. " Zhang Bo, dean of the branch of 58 Anjuke Real Estate Research Institute, said.

  So, is the "limit order" effective? In Li Yujia’s view, the property market is running at the highest level in history, and all parties have high demands for stability. Whether it’s a rapid rise or a rapid decline, whether it’s a whole city or a part of the city, it’s necessary to intervene appropriately, including not allowing large-scale price reduction marketing. This is the same logic as not allowing large-scale rise, and this intervention must be effective.

  Guo Zhen, a researcher in the real estate industry of GF Securities Development Research Center, told The Paper that the government does not want to see the situation that house prices have been falling after the real estate enterprises bid with each other, which will also make the market enter a relatively vicious state, so it has been the direction of regulation and control in recent years to maintain the stability of house prices without sharp rise or fall.

  Liang Nan, an analyst at Zhuge Housing Search Data Research Center, pointed out that from the perspective of cities that have issued "limit orders" at present, they are basically cities with high inventory and high pressure to remove chemicals. Perhaps some developers have drastically cut prices to speed up the sales repayment, which has led to market chaos to a certain extent, which is not conducive to the development of the property market. The introduction of the "limit order" policy can effectively curb the rapid decline in housing prices, avoid market chaos such as sharp price cuts, and further standardize the transaction behavior of the property market, which is conducive to promoting the healthy and stable development of the real estate market.

  (This article is from The Paper, please download the "The Paper" APP for more original information)