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On the evening of June 3rd, the launching ceremony of "2023 Shanghai Nightlife Festival" co-sponsored by Shanghai Municipal Commission of Commerce, Municipal Press and Publication Bureau, Municipal Sports Bureau and Huangpu District Government was held in bfc Bund Financial Center.

100 Nightlife Places Released

According to the data of Meituan, from January to May this year, the scale of online consumer orders for night service in Shanghai increased by nearly 40% compared with 2021. After 22 o’clock in Shanghai, the night life service consumption accounts for 22% of the late-night consumption period. Nanjing West Road-Jing ‘an Temple, Nanjing East Road-People’s Square, Disney, Lujiazui-Yaohan and Wujiaochang-Daxue Road are the top five business districts in Shanghai’s night life service consumption scale index.

In order to enrich new nightlife scenes and landmarks, this year’s Nightlife Festival has released 100 nightlife spots, selected by various districts in Shanghai:

The launching ceremony of "2023 Shanghai Nightlife Festival" was held in bfc Bund Financial Center.

Good places for waterfront nightlife include 35 characteristic landmarks along the coast of "One River and One River", such as Shiboyuan, bfc Bund Financial Center, Putuo 88 Tribe, Suhewan Vientiane World and Fengchao on the West Bank. A good place for nightlife in Chaoliu District includes 35 characteristic commercial district landmarks such as Zhangyuan-Maoming North Road Time-limited Pedestrian Street, Daxue Road Time-limited Pedestrian Street, Panlong Tiandi, Hengshan Square, found158, Jinchao Lane 8 and Wupintian. Good nightlife places in the neighborhood include Yangpu Youmai Life Plaza, Chongming Haishanghua Island, Bailian Century Nightclub and a number of 15-minute convenient living circle landmarks, which provide citizens with more choices for night consumption.

In addition, the "Shanghai Trend Nightlife Guide" was released to provide consumers with diversified and accurate consumption strategies.

According to the reporter’s knowledge from the launching ceremony, in order to promote the high-quality development of night economy, Huangpu District is taking the lead in building the "Shanghai Night Economy Fine Governance Demonstration Zone". Nine departments, including commerce, public security and greening in Huangpu District, jointly issued the Implementation Plan for Promoting Night Economy Development in Huangpu District. The Council of Huangpu District Night Economy Development Community formulated the Action Guidelines for Further Promoting the High-quality Development of Night Economy in Huangpu District. Recently, Huangpu District will also issue the "Pilot Guidelines for" External Placement "to improve the level of refined and intelligent urban governance and provide strong support for the sustainable development of the night economy.

The activities in Shanghai are wonderful and rich.

During this year’s nightlife festival, the activities in Shanghai are wonderful and rich. For example, the credit card of Shanghai Pudong Development Bank launched the "Pufa 66 Nightlife Voucher" for the first time, covering nearly 20 shopping malls and over 500 merchants. Bailian Group invested 100 million yuan in marketing resources, launched "Bailian Night", linked 100 stores in business districts, 20 trend activities, and more than 200 new online celebrity products lit up "One River and One River", radiating the core business districts and five new cities.

Bailian Group invested 100 million yuan in marketing resources and launched "Bailian Night".

During the Jing ‘an Terrace season, CITIC Pacific Plaza, Suzhou Creek Vientiane World and Xingye taikoo hui will be organized, and a series of activities will be carried out around four aspects: linkage with art, integration with movement, integration with food and integration with purchase. The limited-time pedestrian street of Yangpu University Road in the newly opened street takes coffee as the highlight, and holds the coffee culture festival of University Road and the closing ceremony of Shanghai Coffee Culture Week.

The first Xujiahui Nightlife Festival held a sports consumption carnival in Xuhui around "trend+"and "local+"and distributed over 10,000 night coupons.

As one of the best places for nightlife in the trend block released at the launching ceremony of the nightlife festival, found158 has prepared a "gluttonous feast" at night in this June.

From June 2 nd to 4 th, the found158 "Shanghai 66 Nights Entertainment Carnival" was opened to create a retro party night. During the carnival, Yu Ning, a well-known photography artist in Shanghai, will hold the international portrait photography exhibition "Focus on the Mind"; From June 9 to 11, the livehouse Festival struck; June 17th, shanghaiwow! Join hands with found158, the super fire bymb fluorescent electronic yoga party landed.

From June 23 to 25, all kinds of craft beer brands gathered in found158, and the mall will join hands with Michael Jackson Shanghai Fans Club to place a life-size artistic statue of Michael Jackson in the atrium of the square. June 28th, shanghaiwow! The award ceremony of top nightlife award will be held.

Found158 "Shanghai 66 Night Entertainment Carnival" opened.

On the evening of June 3rd, the "A Little Urgent City" market, which was unveiled last weekend, reappeared in Huaihai Middle Road Bailian tx Huaihai | Young Power Center. The city has a scale of 2000 square meters, which is distributed in Jinjiang Yuyangli Square and Bailian tx Huaihai. I saw that a gourmet party was being held in the square in front of the mall, and young people were invited to "a pot of wine and a bunch of wine" in the name of "cheers"; On the second floor, the main business is to sell experience products and products around Wenchuang. The terrace on the third floor is more casual, with large mattresses on the ground, where young people can rest and communicate at will.

"It’s a bit urgent" market reappeared in Huaihai Zhong Road Bailian tx Huaihai | Young Power Center.

At the same time as the fair, there were more than 60 activities, such as light music and dancing, art interactive healing, script killing of K-Station train, custom-made activities of hand-splashing ink, hot-melt glass experience, ultra-light clay experience, and public lecture organization, with an average of one every half hour.

Author: Wu Weiqun

I believe many people are familiar with the mention of new citizens in the financial field. They are a huge group, with more than 300 million people accounting for more than 20% of the country’s total population, and they are an important group served by inclusive finance. In October this year, the State Council issued the "Implementation Opinions on Promoting High-quality Development in inclusive finance", which clearly stated that the financial services for new citizens such as agricultural transfer population will continue to deepen in the next five years.

This means that serving new citizens will become a key issue for the entire financial industry. What changes have been made to the new citizens now compared with the past? What are their demands in finance? How do financial institutions accurately provide services? These problems are worthy of attention and exploration.

Consumer finance, as a financial service format that can directly touch people’s life, is an important subject to provide inclusive finance services for new citizens. As a licensed financial institution, Consumer Now has taken the lead in the gold consumption industry and launched a number of measures to serve new citizens. On December 11th, Immediate Consumption, together with its product Anyihua, and Southern Metropolis Daily, released the first survey report on new citizens in the consumer finance industry in China, showing new citizens’ new lives and improving the quality of new citizens’ services by gaining insight into their consumption preferences, entertainment methods, living habits, personal investment and financial use scenarios.

Most of the new citizens who participated in this survey were migrant workers, accounting for more than 80% of the participants. They are mainly distributed in super-first-tier cities such as Beishangguangshen and Shenzhen, and quasi-first-and second-tier cities with fast economic development such as Hangzhou, Chongqing, Chengdu, Dongguan, Qingdao and Xi ‘an. Their age is concentrated in 20-40 years old, and they become the main force after 80, 90 and even early 00. Compared with the previous junior high school education, the education of new citizens is constantly improving, and the proportion of high schools, technical secondary schools and junior colleges is constantly rising.

It is worth noting that they have been working hard in the city for a long time, and their ideas, lifestyles and development demands have been deeply influenced by the city. They have long been different from traditional migrant workers and have a stronger desire for urban life and resource sharing. In the past, new citizens were labeled as "long working hours", "high mobility", "low income", "moonlight", "monotonous amateur life" and "high proportion of peer-to-peer lending". Now these have changed: through the survey data, we can find that they pay attention to practicality and cost performance in consumption; It is no longer just a corner where there is only one bed in the village in the city, and food, clothing and housing are the main things, but more and more attention is paid to the quality of life; Instead of just making money and not spending money in the city, more and more attention is paid to leisure and cultural travel, and even there are many actions in self-investment.

In terms of employment, 90% of the new citizens interviewed this time have stable jobs and incomes. On the basis of stable work, some new citizens will also expand sideline business to increase their income and improve their living standards. According to the survey, 20% of the new citizens who participated in the survey all have 1-2 sideline jobs. In their view, multiple jobs represent more opportunities and provide more possibilities. Employment opportunities increase, and income is better, stable and considerable. The data shows that the average monthly income of new citizens exceeds 6,000 yuan, accounting for nearly 70%.

In terms of consumption, most of them are more cost-effective, taking into account the function and practicality of goods, and changing from "making do" to "paying attention". For example, in the survey, more than 75% of the new citizens have a per capita housing area of over 40 square meters, and nearly 70% spend more on each meal than in 20 yuan. Over 60% of the new citizens will actively participate in social activities, outdoor leisure, sports and fitness, shopping and so on. Some of them will spend more time and money on learning and upgrading, accounting for nearly 30% of their income in self-improvement and education investment.

In terms of finance, they will ease the economic pressure brought by daily consumption and unexpected situations through installment repayment, and will also use consumer loan products such as Anyihua. Zhang Xiao, a new citizen with an income of 8,000 yuan, explained the reasons. "Because our parents-in-law do housework, many of them are introduced by intermediaries and friends. The money is transferred by WeChat, and there is no bank card, so there is no credit record. I can’t get a loan in case of emergency. However, consumer financial products such as Anyihua are different. They can respond to emergencies and are still an indispensable means for me. "

Like Zhang Xiao, many new citizens often face the dilemma of strict banking supervision, strict internal risk control and weak qualifications of new citizens when obtaining financial services. From the demand side, the demand of new citizens for financial services is highly coincident with the long-tail customer groups served by financial institutions. From the policy point of view, strengthening the financial service ability of new citizens is the proper meaning for licensed consumer financial institutions to actively respond to the development of the industry and fulfill their social responsibilities.

Consumers immediately understand this, try first in the industry, and innovatively carry out a number of service measures. According to the data, this year, consumers immediately distributed coupons through Anyihua marketing activities, and held interest-free activities to benefit the people. Anyihua staging mall launched 254 interest-free activities to benefit the people in 3C digital, household daily use, rural revitalization products and other fields, distributed 1.002 million coupons, and distributed coupons worth 22.81 million yuan, providing benefits to 3.45 million new citizens.

In the depth of serving users, immediate consumption will improve the level of financial services for farmers, returning rural groups and new agricultural business entities, and effectively meet the financial needs of new citizens such as agricultural transfer population. It expanded inclusive finance business to third-and fourth-tier cities, county towns and rural areas, with an average loan of about 3,000 yuan, serving 33 million rural users and 39 million county users.

In addition, in the battlefield of financial services for new citizens, the advantage of consumer financial institutions lies not only in the high fit of the people covered, but also in the support of cutting-edge technology and strong risk control ability. Taking immediate consumption as an example, relying on more than 1,000 sets of core technology systems and 100,000+derivative variables, we can broaden the radius of customer service, and also achieve second-level lending, meet the needs of users for timely use of funds, and improve the efficiency of financial services. Not long ago, I immediately consumed the self-developed large model "Tianjing", put AIGC technology into practical use, and empowered financial business links such as intelligent marketing and intelligent customer service.

In addition to focusing on the financial services needed by the new citizen groups, it is also necessary to constantly pay attention to the growth of the groups. This year, immediate consumption has taken the lead in doing three things in the industry in serving new citizens — — Employment, dreams, peers, let the service for new citizens go deeper and more practical, and help new citizens tide over the difficulties.

In May of this year, Consumption Now launched a new project — — Escape Job. The original intention of a project with high cost but free for users is to help new citizens who need to find jobs. The data shows that since its launch, the "Looking for a Job" area has visited more than 2 million people, providing nearly 220,000 jobs to choose from, and nearly 50,000 people have submitted their job hunting intentions. In September this year, the Yi Li Dream Building Public Welfare Platform jointly established by Consumption Now and Science and Technology Development Foundation was officially launched. This public welfare project is mainly aimed at groups, including new citizens, to help them realize their wishes of solving basic living problems and improving their living conditions.

Since the beginning of this year, the consumption of comfortable flowers has also started the story of the real people of new citizens, "Those who chase the light", showing the struggle figure of new citizens and providing them with struggle funds. The second season will be launched in 2024, which will continue to explore user stories and show their optimistic and tenacious spirit in the face of difficulties and dilemmas in life. Simultaneously launch the "Craftsman Plan" in 2024. Focus on traditional culture, pay attention to non-legacy craftsmen, a special group of new citizens, and explore their stories of keeping the arts.

Through this survey, we can find that the new citizens are a group of energetic and creative people with a wide range of interests and unique personalities. They grow together with the city and strive for a better life. Pay attention to new citizens immediately, and try first in the field of serving new citizens in the consumer finance industry. It has served 2.56 million people and spent 100 million yuan on serving new citizens.

In the future, the initial intention of immediately consuming "user-centered" will not change, and we will provide financial services with temperature for new citizens, give them the longest-lasting companionship, and join hands with more new citizens to start a better life. Let the wind of inclusive finance blow to more new citizens.