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From ＂the ground in front of the door＂ to ＂the dream space＂, Wuchang residents work together to build a happy and beneficial life for children.

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Jingchu. com (Hubei Daily) News (Reporter Li Yan correspondent Liu Lisha)With the popularity of apartments, children’s activity space is gradually squeezed, and with the development of electronic products, children become increasingly "homebody". In order to implement the child-friendly concept and respect children’s dominant position in the community. Fenghua Community in Nanhu Street, Wuchang District takes grassroots governance and co-creation as an opportunity to mobilize residents’ strength and give full play to the advantages of "capable people" in the community. Based on the existing space in the community, Fenghua Community actively carries out micro-renovation of child-friendly space to create a "life-friendly" square, which effectively enhances the sense of acquisition, happiness and security of children and families in the community.
Fenghua Community in Waters has a permanent population of more than 16,000 people, among whom children under the age of 18 account for about 22%. It is the community with the largest number of young children living under the jurisdiction of Nanhu Street. In order to care for and cherish the healthy growth of children in the community, the community neighborhood committee organized residents to jointly plan the existing space in the community. After the residents discussed and listened to the children’s ideas together, the community decided to build a "beneficial life" square with the theme of "honing children’s resilience".
Draw the ground. Photo courtesy of correspondent
The design of "Yi Life" Square is inspired by the classic childhood game-hopscotch. Combined with the design of treasure-hunting adventure map, it is rich in colors to enhance its attraction, forming a route of "crossing thorns and promising future". Jumping from the starting point, children can learn all kinds of abilities to cope with difficulties and attitudes towards life from the slogans on the road, cross "thorns", cross "waves", go forward bravely, and finally reach the end of "the future can be expected", tempering children’s resilience and ability in the process. In addition, for younger children, the square has designed hopscotch, digital game path and footprint direction path, so that children can strengthen their bodies and gain wisdom during play. After careful design by residents, "the ground in front of the door" has become a "dream space" to help children realize their dreams.
Ground fun game. Photo courtesy of correspondent
Children are playing in the square. Photo courtesy of correspondent
During the construction of the square, from site investigation, sketch design to material purchase and field painting, residents participated in the whole process of building the square, which reflected the cohesion and sense of responsibility of the community residents. At the same time, the original ordinary concrete flat has been transformed into a multi-functional place for rest, fitness and activities with everyone’s efforts.
The creation of child-friendly space not only promotes the growth and development of children, but also makes the family life of residents more intimate and happy. Residents responsible for participating in the square construction said that the "Yi Life" square has become a good place for everyone’s daily entertainment, leisure and collective exchange activities, which has brought the parent-child relationship and neighborhood relationship closer, made the family more harmonious, made the community more harmonious and made life better.
Aerial photo. Photo courtesy of correspondent
The person in charge of Fenghua Community in Waters said that children and adolescents are the hope of the country and the nation, and their vigorous growth is related to our future. In the next step, Fenghua Community in Waters will continue to integrate all forces, tap community land resources, devote itself to building a child-friendly community, provide suitable space, environment and services for the all-round development of children, and help the all-round development of children in the community.
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On the atmosphere, China football is still far ahead, far ahead of German football.

Do you remember that last year, the Top10 classic story happened in China football?

It is said that there was a big upset in the second round of the FA Cup in 2022. Beijing Guoan was eliminated by Jingchuan Wenhui, the Chinese champion team, at 5: 7, which broke the big upset. You should know that Zhongguan is the fourth professional league in China and it is an amateur team, but Jingchuan Wenhui still belongs to the downstream team in the Chinese champion.

However, after the game, the official account of Beijing Guoan issued a document saying: This is a close game, and finally said that Jingchuan Wenhui, which is better in strength, won the game. This also made some Guoan fans angry, lost to amateur teams, and boasted that they were stronger than themselves, and they really lost face.

In a word, the top team in the top football league in China lost to the fourth league, which is quite calm. How easy it is to respect that this is a close game.

Let’s go to German football, Bundesliga and European football overlord Bayern Munich, needless to say; The other team, Saarbrü cken, is quite unknown to us. According to media reports.Saarbrü cken is a German football team in the third division. In the second round of the German Cup between these two teams with such a big difference, Saarbrü cken actually pulled down the giant Bayern 2-1 in 96 minutes.

The 96 th minute lore

After the game, start fromThe Saarbrü cken team came to see their mood. Saarbrü cken player Zelitz said: Up to now, my mind is in a mess. I don’t know how to be happy. No one can guess the result. Before the game, we had achieved the result that we might suffer a fiasco, but in the end, when you saw that the scoreboard said 2-1, it was incredible.

The winner is not as calm as our China team, which is quite understandable, because it is difficult to leapfrog the victory because of the details and systematization of German football.

Look at Bayern again, losing and losing. From the club official, "this is unacceptable. I don’t understand why the players played so badly in the first half." Disappointment is huge. " To the players’ "Unbelievable. Unbelievable. We are really disappointed with this result. "

Compared with Beijing Guoan, Bayern’s tolerance is much smaller and a little frustrated. Look at the official announcement of Guoan: this is a close game, and the opponent’s strength is even better.

My humble opinion, rather critical, I wonder if football in China is the real atmosphere, or is it shameful.

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The 10 low-key famous mountains that must be visited in a lifetime are as beautiful as the three mountains and five mountains, and are more beautiful than the famous mountains of Buddhism and Taoism.

China has vast territory and abundant resources.It has a vast territory and magnificent natural scenery, especially the famous mountains and rivers. When it comes to famous mountains, people are most familiar with Sanshan (Huangshan, Lushan and Yandang) and Wuyue (Taishan, Hengshan, Huashan and Hengshan).?, Songshan), five famous Buddhist mountains (Wutai Mountain, Emei Mountain, Putuo Mountain, Jiuhua Mountain and Fanjing Mountain) and four famous Taoist mountains (Wudang Mountain, Qiyun Mountain, Qingcheng Mountain and Longhu Mountain), in fact,Across China,In addition to these well-known famous mountains,There are also some spectacular and shocking mountains, which are not inferior to any of the famous mountains mentioned above, and because they are not so famous, there will not be so many tourists, and even some.Raised in the boudoir, no one knows. Today Xiaobian will take you to see these styles that are not famous mountains but better than famous mountains.

I. Tianzhu Mountain

Tianzhu Mountain is also known as the "source mountain" in Anhui.Its main peak is 1488.8 meters above sea level, such as "a pillar in the sky", which lives deep above the ridge. The solitary peak is protruding, the stone bones are rugged, and it goes straight to the sky, which is very extraordinary, so it is named Tianzhu Mountain. At that time, Tianzhu Mountain in West Zhou Wuwang was named Anhui, so Tianzhu Mountain was also called Anhui Mountain, and the abbreviation of Anhui Province came from it, and it has been used for more than two thousand years. tianzhu mountainKnown for its "secluded caves and strange rocks","Tianzhu Mountain Records" says that "peaks are all strange, stones are all strange, caves are all awkward, and springs are all roaring", which shows the beauty of its natural scenery.

Tianzhu Mountain is beautiful, fantastic and full of fun. You can climb to the top of the mountain to enjoy Tianzhu Peak, walk the breathtaking Qinglong Back, or go to the dangerous ancient village and the mysterious valley to find out.

The sea of clouds in Tianzhu Mountain is also a beautiful scenery. It is misty and full of the feeling of fairyland, with rugged rocks. It is a hot summer below the mountain, but there are bursts of cool breeze on Tianzhu Peak. In Tianzhu Mountain, you can not only escape the summer but also appreciate the infinite charm of nature. It is known as "the first mountain in Jianghuai".

Address:Qianshan County, Anqing City, Anhui Province

Admission: 145 yuan (including two-way scenic bus, Ctrip)

Second, Sanqingshan

Sanqingshan Mountain is named after the three peaks of Yujing, Yuxu and Yuhua, which stand tall and straight, and look like the three deities of Taoist Jade Qing, Shangqing and Taiqing sitting on the top of the mountain.

Sanqingshan Mountain is a sacred place of Taoism for thousands of years, and it is the most beautiful mountain in Jiangxi Province. It is known as the first fairy mountain in the world. There are many peaks and peaks, beautiful peaks and steep cliffs. Many grotesque rocks are more strange, richer and denser than Huangshan Mountain. The three stones, the Python, the Oriental Goddess and the Fairy, are the most beautiful, lifelike and amazing.

The clouds here are more beautiful than Huangshan Mountain, and the clouds are entangled among the peaks and forests. They are elegant and gentle in various ways, especially in the west coast scenic spot, where the peaks turn around, every step is a surprise, and every turn is a different world. Everyone who has been to Sanqingshan Mountain will be intoxicated by its beauty.

The strange pines in Sanqingshan Mountain can also be compared with Huangshan Mountain. On the cliff, there are many strange pines with beautiful shapes, which are intertwined, tough and tall, or weird, showing the sage like style and charm.

Address: Yushan County, Shangrao City, Jiangxi Province
Admission: 245 yuan (including tickets and ropeway tickets)

Third, Wugong Mountain

Since the Han and Jin Dynasties, Wugong Mountain has been chosen as a paradise for self-cultivation by Taoism and Buddhism. In the Ming Dynasty, the incense of Wugong Mountain reached its peak, and there were more than 100 temples in an tang on the whole mountain.

Wugong Mountain has magnificent alpine waterfalls, strange rock Gu Song, charming alpine meadows and spectacular sunrise in the sea of clouds. The scenery is magnificent and wonderful, and the natural landscape is unique among the famous mountains in China.

Jinding is 1918 meters above sea level, also known as Baihefeng. Its summit is flat and the summer climate is cool. It is a good place to watch the sunrise and enjoy the sea of clouds. Whenever the sunrise bursts out and shines on the top of the mountain, a large meadow is covered with a golden luster, showing unparalleled and shocking beauty.

The alpine meadow of Wugong Mountain is the most beautiful place in Wugong Mountain, and its area is unique among the famous mountains of the same latitude in the world. The 100,000-mu meadow stretches for more than 20 kilometers from the cloud boundary to the Jinding peak, just like the grassland in the clouds, which is green in spring and summer, and golden in autumn, just like a fairyland on earth. The alpine meadow of Wugong Mountain is well-known in the outdoor hiking field in China. It is a natural tent camp. When camping on the mountain, you can watch the sunrise in the morning and the stars at night, which is a rare experience in life.

Address: Luxi County, Pingxiang City, Jiangxi Province

Admission: 70 yuan, 65 yuan on the ropeway and 50 yuan on the next.

Fourth, Laojunshan

Laojun Mountain, formerly known as Jingshi Mountain, is the main peak of the 800-mile Funiu Mountain Range. During the Spring and Autumn Period, Laozi, the ancestor of Taoism, rode a green ox and came here to practice in seclusion, making it the birthplace of Taoism and the home of his ancestors. In 637, Emperor Taizong rebuilt the laojunmiao on the iron roof of Jingshi Mountain and named it "Laojun Mountain", hence the name Laojun Mountain, the longest mountain in Taoism with a human history of more than 2,000 years.

As a world geological park, Laojun Mountain has steep mountains, unique "slippage peak forest" landform, spectacular stone forest landscape groups, such as knives and axes, jagged teeth, majestic and spectacular, and the wonders of nature are shocking.

The Taoist temple of Jinding in Laojun Mountain was built on the precipice, all in the style of royal palace architecture in Ming and Qing Dynasties. It is majestic, majestic and commanding, overlooking all beings, forming a beautiful picture of "harmony between man and nature", which is the most beautiful and shocking landscape in Laojun Mountain.

When the sea of clouds appeared, the clouds of Laojun Mountain covered thousands of miles, and the fog locked the peaks, which made it feel like a fairyland.

Another famous landscape of Laojun Mountain is the snow scene. After the heavy snow, Laojun Mountain is as beautiful and moving as an oil painting thousands of miles away.

Address: Luanchuan County, Luoyang City

Tickets: 100 yuan (Ctrip)

V. Yuntai Mountain

Yuntai Mountain belongs to the most beautiful section of South Taihang Mountain. It has unique geological landscape and rich geological relics. It has been named "Yuntai landform" by geological experts, and it is said that "Taihang Mountain is the most beautiful in Yuntai". It is the first batch of world geological parks in the world.

Yuntai Mountain is different from the arid canyon landform of the Loess Plateau in the West Taihang Mountain. There are dense virgin forests, deep valleys and ponds, various waterfalls and flowing springs, strange peaks and rocks, and unique and beautiful natural landscapes, especially Hongshi Gorge, Tanpu Gorge and Quanpu Gorge.

Hongshixia, a precipice of red rocks, is exquisite and graceful, which perfectly combines the masculinity of the canyon with the softness and quietness of Xiushui. It is a rare Danxia landform landscape in northern China, and is known as the "first scene in the Central Plains" and the wonder gorge in the world.

Yuntai Waterfall, with a drop of 314 meters, is one of the largest waterfalls found in China, at the end of the spring waterfall gorge in the scenic spot.

Cornus Peak, the highest peak in Yuntai Mountain, is famous all over the world because the great poet Wang Wei in the Tang Dynasty wrote a poem entitled "Being a stranger in a foreign land, I miss my family twice during the festive season".

Address: Xiuwu County, Jiaozuo City, Henan Province
Admission: 180 yuan (including two-way scenic spot bus, Ctrip)

Sixth, Mingyue Mountain

Mingyue Mountain is composed of more than a dozen peaks, such as Taiping Mountain, Yujingshan Mountain, Laoshan Mountain and Yangshan Mountain. The main peak, Taiping Mountain and Sea, is 1736 meters high. Because the whole mountain is semicircular, just like a half moon, it is called Mingyue Mountain.

Here, there are strange peaks and dangerous valleys, misty clouds, hot springs and waterfalls, bamboo seas and fresh air, which are pleasing to the eye and unforgettable. It is also the birthplace of Luyang Sect, one of the five major sects of Zen Buddhism in China.

Qingyun plank road is located at the top of Mingyue Mountain, which is shrouded in mist all the year round.Unique scenery,Walking above, there is a smooth progress.Wonderland, Hence the name Qingyun plank road.

Yungu Waterfall, like a dragon, splashed down from the cliff, and after five steps, the drop reached 120 meters.

Address: Wentang Town, Yichun City, Jiangxi Province

Tickets: 90 yuan (Ctrip)

Seven, the sheeplion curtain

Sheep and lion worship is the sister peak of Jinding in Wugong Mountain, a famous mountain in Jiangxi Province. Wugong Mountain is famous in China, but few people know about it.It is a very low-key famous mountain.

Yang Wanli, one of the four masters in the Southern Song Dynasty, once traveled to the sheep and lion worship and wrote poems praising the beautiful scenery of this mountain, so later generations also called the sheep and lion worship "Yang Simu". Although this mountain is unknown, it has beautiful scenery. The local people say that martial arts are wonderful, and the scenery is all admired by sheep and lions.

The Yangshi Curtain is dominated by granite peaks and forests, with strange peaks and rocks, ancient trees and famous flowers, flowing springs and waterfalls, which are various and magnificent.

The Tianzi Peak, the main peak of Sheep and Lions Mu, is 1674 meters above sea level, also known as "stalagmite through the clouds". It stands majestic like mushrooms after rain, which is one of the most spectacular scenery of Sheep and Lions Mu. The plank road built by sheep and lions around Tianzi Peak is like an elegant dragon winding around the mountain stream. There is also a small mountain train leading to sheep and lions at the top of the bright moon, which passes through the mountains and has a unique flavor.

Address: the junction of Luxi County, Pingxiang City, Jiangxi Province and Taishan and Zhangzhuang Township, Anfu County.

Admission: 228 yuan (including ropeway tickets and Ctrip)

Eight, Mangshan Mountain

Mangshan Mountain is the best preserved virgin forest in the same latitude of the earth, and it is also the largest forest park in Hunan, which is known as the second "Zhangjiajie" and "Little Huangshan" in Hunan.

There are more than 150 peaks over 1000 meters in Mangshan, and the unique cliffs, strange rocks and watery skylight have created the magnificent and beautiful landscape of Mangshan. haveWuzhifeng,There are many scenic spots such as Guizi Village, Yazishi Village and Monkey King Village, especiallyWuzhifeng scenic spot is the most beautiful, here.Cliffs are like swords,Strange pines and grotesque rocks abound, with towering peaks, misty clouds floating and glowing sunlight, drawing a magnificent picture.

Mangshan Mountain is above 1000 meters above sea level, with high mountains and dense forests, and superior mountain forest climate conditions. The average temperature here is only 20℃ in July. In midsummer, the heat in South China is unbearable, but Mangshan Mountain is a natural summer resort without summer in Changchun.

Address: Yizhang County, Chenzhou City, Hunan Province

Tickets: 80 yuan (Ctrip)

Nine, Taimu Mountain

Taimu Mountain is located in fuding city on the border of Fujian and Zhejiang. According to legend, in Yao Dynasty, my mother planted orchids in the mountains, and when she met Taoist priests, she became immortal. Therefore, it was named "Taimu" and later renamed "Taimu". It is a scenic tourist attraction featuring granite peaks and forests and integrating mountains, seas, Sichuan, islands and human landscapes, and is known as the "fairy capital on the sea".

Taimu Mountain faces the sea on three sides and the mountain on the other.The mountains and seas depend on each other, proudly show off their shores, and the peaks and ridges are stacked, with grotesque rocks and different scenery, which perfectly interprets the reputation of mountains and seas as a grand view and a fairy capital on the sea.

taimu mountainsTowering and beautiful, strange rocks,It is famous for its "dangerous peaks, strange rocks, secluded caves and magical fog". The most amazing thing is the "secluded cave", especially the "Tongtian cave". When you look at it, you will flinch and walk in. There is a place called Jiuli Lake in Taimu Mountain, which is a natural round stone lake. The lake is inexhaustible all year round, green and green, and the lake is surrounded by lush trees, beautiful rocks, steep waterfalls and natural beauty.

Address: fuding city, Ningde.

Admission: 138 yuan (including two-way scenic bus, Ctrip)

Ten, Siguniang Mountain

Siguniang Mountain consists of four continuous peaks: Dafeng, Erfeng, Sanfeng and Momei Peak. Momei Peak is the main peak, with an altitude of 6,250 meters. The peak is snowy all year round, and it is as high as a cloud, second only to Gongga Mountain in king of the hill, Sichuan. It is the most beautiful of the four peaks and one of the most beautiful snow-capped mountains in China.

Siguniang Mountain Scenic Area consists of four snow peaks and three gullies, namely Shuangqiao Gully, changping valley Gully and Haizigou Gully, and tickets are sold separately for each ditch.Siguniang Mountain has steep mountain slopes and continuous peaks, forming the most typical snow-capped mountains, alpine lakes, mountain meadows and virgin forests in western Sichuan. It is a paradise beauty that can completely rival Switzerland’s scenery and is called the "Oriental Alps".

Siguniang Mountain is a large scenic spot, the most interesting place is Shuangqiaogou, the most challenging is changping valley, and the most affectionate is Haizigou.

With a total length of 34 kilometers and an elevation of 2,900 meters at the entrance, Shuangqiao Gully is the only scenic spot in Siguniang Mountain where the three gullies can connect to sightseeing bus all the way, and it is also the most relaxed and scenic spot.

Address: Xiaojin County, Aba Prefecture, Sichuan Province

Tickets: 150 yuan (including two-way scenic bus, Ctrip)

Welcome to pay attention to the monsoon in Muztag. Let’s see the world together.

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These four fitness exercises, if you persist for a long time, have different benefits to your health.

Original content, those who carry it without authorization will be investigated!

Exercise and fitness is one of the things that we should insist on doing every day.

If you wait until you are old or have health problems before you think about exercising, it will be a little late. Although we can’t make fitness exercise as punctual as eating and sleeping, exercise can help us improve our resistance, reduce the body fat rate and maintain our vitality. Fitness is something that we all insist on doing.

For us, fitness exercise can not only strengthen our body, but also help us lose weight, improve our physique and physical fitness, help you improve your muscle strength, and improve every aspect of the individual.

If you neglect exercise because of your career, money may not buy health when you have health problems. Without health, your career can’t go on. Therefore, exercise is something that we need to persist in for a long time.

Everyone’s time, energy, ideas and adaptability are different, and there are different exercise methods in fitness exercise, and some people want to choose the best exercise method, but different exercise methods have different effects on our body.

For example, strength training can help you build muscles, and aerobic exercise can help you improve your cardiopulmonary endurance and break down excess fat. We should choose the exercise mode that suits us and make ourselves interested in sticking to it. For example, some people think running is good, while others think running is not good, which varies from person to person.

However, it is best to insist on diversification of sports. Don’t do a single sport, which is not only boring but also easy for the body to adapt. If the part of each training is too single, it is not conducive to their all-round development.

The following four daily fitness exercises are shared, and people who have time can do them every day. If you don’t have time, then choose 1-2 actions to exercise, in short, let yourself move.

1. Squat

As a golden movement in the fitness field, this movement can not only enhance the strength of the individual’s lower limbs, but also help the whole body burn fat and lose weight. Insist on squat training, enhance bone density, slow down the speed of muscle loss, and also slow down the speed of aging.

Squat is an exercise suitable for men and women, which can lift hips and thin legs, increase muscles and reduce fat. If you can insist on 50-100 squats every day, your muscles and figure will change greatly.

Step 2: Walk

Some people don’t like running, mainly because running requires a certain degree of cardiopulmonary endurance, and the process of running is too tired. Overweight people will hurt their knees and thicken their calves after running, so it doesn’t matter. We can take a walk instead of running.

Walking is also a kind of running, at least the intensity is relatively low. However, walking is less harmful to knee joints and the fat burning efficiency is slow. However, walking is more suitable for heavy people. Walk for an hour every day, and you can lose 5 or 6 pounds after one month.

3. Running

There are many kinds of running, such as jogging, running fast, running fast, etc., and the change of venue will also make you get different benefits and feelings.

People who insist on running will eventually fall in love with running and sweating. It’s uncomfortable not to run for a day. Although some people think that the process of running will be boring, the physical transformation of those who persist is obvious, such as your heart and lung function will be strengthened, your legs will become thinner and your body will become slimmer.

Running can not only lose weight, improve personal immunity, but also improve personal cardiopulmonary function. Many diseases that doctors can’t cure can be treated by running. Do you believe it?

4. HIIT interval training

HIIT interval training belongs to moderate and high-intensity exercise, which requires short training time and high fat burning efficiency, and is more suitable for office workers who usually have little time to exercise.

You can finish a training in 20 minutes at home, and HIIT can quickly raise your heart rate and put your body into a state of burning fat. HIIT interval training combines aerobic exercise and anaerobic exercise, which can reduce muscle loss. If you persist in HIIT for one month, you can obviously feel that your body’s energy and vitality have become vigorous and you can shape your body.

These four kinds of fitness programs are common in fitness activities. Keep doing 1-2 kinds of training every day. If you keep doing it for a long time, you will find that your body will get many unexpected gains.

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Long knowledge! How much do you know about 70 common sense of China culture？

[long knowledge! How much do you know about 70 common sense of China culture? 】 How popular is China culture? Russia holds the first national Chinese test. China’s traditional culture has a long history and is profound. How much do you know about traditional cultural knowledge? Which books are included in the Four Books and Five Classics? Who are the Eight Masters in Tang and Song Dynasties and the Seven Sages in Bamboo Forest? Where are Sanshan and Wuyue? … if you can’t answer, hurry to poke pictures to make up lessons, understand and inherit Chinese culture, and forward the collection!

Disclaimer: This article is reproduced for the purpose of transmitting more information. If the source is marked incorrectly or infringes on your legitimate rights and interests, please contact this website with the ownership certificate, and we will correct and delete it in time. Thank you.

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Take you to know the history of beauty and makeup development in China and enter the world of beauty.

■Press:The new generation pays more attention to new concepts such as "functional beauty" and "pure makeup".

"The clouds want clothes, flowers, and capacity, and the spring breeze blows the threshold to show off China." Beauty has always been ever-changing, and people have different standards and needs for beauty in different periods.

From "Yanzhi" 3,000 years ago to 2023, China has gone through the 3,000-year beauty history of Haohao Tangtang. Ancient facial makeup was generally suitable for women, and it was especially popular from the Shang and Zhou Dynasties to the Sui, Tang and Five Dynasties. People pounded the red orchid leaves in Yan’s land into juice and condensed it into fat makeup, which was called "Yanzhi", which was later rouge. The powder was called "Fu Powder" and the thrush was called "Daihei". The aesthetic habits of different periods in the past dynasties made the types of face makeup colorful, such as white makeup in Han Dynasty, oblique red makeup in Wei Dynasty, gorgeous peach blossom makeup in Tang Dynasty, drunken makeup, simple and elegant thin makeup in Song Dynasty, etc.

The earliest cosmetics was Guangshenghang, which was founded in Hong Kong in 1905. It mainly produced "Shuangmei" toilet water and vanishing cream, only 10 years later than "Ponzi’s vanishing cream" which came out in 1895. At that time, only a few big cities in China produced cosmetics, and the quantity was also small.

Image source: official website, shanghai jahwa

During the 1920s and 1940s, elegant and beautiful oriental makeup became popular. The makeup features in the 1930s are somewhat the same as those in the 20s, with white as the base, while the rest of the makeup focuses on circles, round faces, round blushes, half-moon eyebrows, round lips, and curved facial lines. In the early 1940s, due to the difficulties in material life at that time, the whole social atmosphere tended to be natural and simple, the popular characteristics were universal but not obvious, and makeup was also in line with nature.

In a word, the beauty of the 1940s can be said to be a kind of introverted sexiness. Characterized by soft and curved eyebrows. The balsam and vanishing cream used by Chinese people in this period were the two most used cosmetics at that time, and vanishing cream may be familiar to the older generation. This cosmetic, called vanishing cream, is a non-greasy skin care cosmetic. It disappears immediately after being applied to the skin, and it is named after snowflakes. However, vanishing cream is not a brand of cosmetics, but a general term for skin care cosmetics.

At that time, the most popular cosmetic brand was Baique Ling, which was the representative of balsam and the preferred skin care product for celebrities and nobles. At the same time, it is also a skin care luxury that has influenced generations. In addition, there are Friendship, Hongmei and Ya Shuang, which, according to the present words, were hot brands of vanishing cream at that time, and they were very popular at that time.

Image source: Baique Ling official Weibo

From 1950s to 1970s and 1950s, western makeup was highly sought after, with Monroe as a model of feminine charm. As a whole, facial makeup in this period was mainly characterized by the wisdom style with distinct facial features, and the colors were mainly blue, green and brown. The eyeliner rises above the end of the eye. In the 1960 s, when material resources became increasingly abundant, a new generation of young people grew up. Fashion is bolder, ladies’ skirts are shorter, and miniskirts and neutral clothes are sought after by young people. In makeup, thick eyeliner has become a very popular trend, making eyes look bigger and brighter. This decade has also spread false eyelashes to all parts of the world. Soon, many people began to use long false eyelashes and mascara, and the lower eyelashes began to become longer. With colored eye shadow, the lip color was also light at this time.

In the 1970s, more "natural ingredients" were added to cosmetics to meet people’s growing demand for beauty. Bronze began to be incorporated into makeup in large quantities, and pearl powder became popular, in order to make people look healthier and shine and highlight cheekbones. Twilight and cream eye shadow have become very popular trends, and transparent lip gloss has become the mainstream. At that time, the advertisements on TV didn’t know how many times to broadcast "Dabao" a day.

In addition, Procter & Gamble, which is the first representative of international cosmetic brands to enter the China market, has touched the hearts of many young people with OLAY Olay. In this era, people pursue fashion and pay considerable attention to their appearance beauty. Coupled with the continuous improvement of material living standards, people’s requirements for cosmetics are getting higher and higher. Therefore, Dabao’s cosmetics were all the rage at that time, and Olay was not inferior.

80-90 years, 80 years is an era of color, popular hair and makeup are exaggerated. With the return of disco music and the rapid development of economy, women began to make a fuss about eye makeup. Singers such as Madonna, who was all the rage at that time, led the trend, and blue, purple and pink eye shadows were overlaid to obtain a rainbow-like effect. Colored mascara and bright and bold lips were very popular in this decade, and the first anti-aging skin care products appeared in the late 1980s. During this period, Meijiajing and Xiafei were well-known cosmetics brands.

The 1990s seemed to be a counterattack against the fashion excess in the 1980s, and makeup began to return to minimalism. At that time, classic Hong Kong and Taiwan stars such as Brigitte Lin, Joey Wong, Maggie Cheung, Athena Chu, and other great beauties’ makeup was very simple, and they returned to health and nature without heavy makeup, which was very in line with the oriental aesthetics.

In the 21st century, with the emergence of new things, makeup has a higher level of leap and development. At this time, the makeup becomes more feminine, women’s eyebrows become thinner, the eyebrow arch becomes clearer, and it is matched with shiny lip gloss. Thick, feathered eyelashes are popular again, and various mascara and eyelash care products enter the market.

Image source: the idea of the worm

2021 is also an era of skin rejuvenation and nude makeup. Due to environmental factors, the frequency of going out is decreasing, and more and more time is spent at home. Wearing masks has become a daily life, but in contrast, people began to look for patterns in other places, for example, the demand for eye makeup products and nail art has become increasingly strong.

Nowadays, with the rise of the "Z" era, their understanding of makeup, as well as the diversification and deep-seated needs of makeup are constantly changing. The new generation pays more attention to new concepts such as "functional beauty" and "pure makeup", and pays more attention to factors such as safety, health, ingredients and interest in choosing cosmetics.

Image source: the idea of the worm

For the generation of young people who grew up in China’s rapid economic development and digital development, they are independent, willing to try new things and have a global vision and a sense of social responsibility. They are more willing to find their place in traditional culture and consciously choose domestic brands. Such as the perfect diary of popular brands, Hua Xizi, and popular national beauty cosmetics such as Mao Geping and Hua Zhiming. Perfect Diary defines the brand slogan as "beauty has no limit", and advocates that the younger generation should not be bound by external labels, strive to break through themselves, actively explore the infinite possibilities of life and make themselves better. It embodies the young people’s exploration, remolding and expression of beauty.

With the steady development of China’s economy and the rapid improvement of the cultural self-confidence of the new generation of consumers, the brand influence of China is expanding, and the domestic beauty brands will rise by the "national tide" and will be favored by more and more consumers.

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Tencent Miha Tour heads-on confrontation! Who won the second chaos in 2023？

Hello, everyone, I’m Dr. X. With the official arrival of the summer file, our long-awaited 2023 second tour chaos has finally reached the white-hot stage of bayonet fighting. In the last three months alone, there have been more than 10 new second tours on the market, which are huge and very lively.

However, after a hand-to-hand combat, the result of the firefight was terrible. Except for Star Rail, which stands on the best-selling list, it seems that none of them can play. So, what’s the performance of these two tours recently? What is the specific reason behind the product rushing to the street?

Today, I will take you to make a mid-term observation of the battlefield and take stock of a wave of recently launched secondary games.

Collapse: Star Dome Railway

First of all, Lao Mi’s "Star Rail" is definitely a success beyond expectations. Before the launch of the Star Railway, many friends were actually wondering, it’s 2023, but Mihayou turned around and played such an old turn-based game. Can it really be done?

As a result, the people who questioned were once again beaten in the face, and Xingtie made about 5 billion yuan in the first month. Players originally wanted to see the drama of other manufacturers fighting the original god, but in the end it was old rice who came to sister battle himself.

As a Kryptonian who has been working full-time and has filled the abyss (chaotic memories), I still have some research on Xingtie.

The success of Star Rail can be summarized as follows: firstly, it inherits the basic disk of Mijia users, and on this basis, it optimizes and improves various minor problems next door, which is not liver-warming to play. Even the new version was sent to ten companies. He really, I cried to death.

Second, the role-building and plot performance of Star Rail go further, which is the core profit point of Mijia Game. At the same time, because it is a turn-based system, the skill design of the role can be more unconstrained.

Let’s just say that Jingyuan and Yinyuejun are not within my scope at all in terms of XP. But he meowed, the design was so handsome that he really couldn’t help but want to take it home.

Thirdly, if you have studied the battle of Xingtie in depth, you will find that its underlying mechanism is quite complicated. A seemingly simple round can be divided into several stages, and the judgment nodes of skills are also very particular. Therefore, despite the turn-based system, it has made a strong strategy and playability.

In May, I raised the problem of insufficient cultivation resources, which has been basically solved after the official activities have been intensified in the past two months. Therefore, although Xingtie itself was born with a golden key, it still broke through its own upper limit and achieved great success.

The seventh epic

Then let’s talk about the second winner, The Seventh Epic of the Middle Horse (E7 for short).

E7 has been on the line for more than a month, ranking ninth on the best-selling list. At present, 50 people are fluctuating up and down, and the score is still rising, which is considered stable. Moreover, the world arena, the core of the game, just opened half a month ago, and it is estimated that there will be some stamina to go up again.

There is no doubt that E7 is also successful, and even achieved a counterattack. Old X When I talked about E7 in video last time, most of the audience were cautious, indicating that the game was out of date. As a result, I didn’t expect it, but it became the best one except Star Rail.

And according to the news I got from my friends in Zi Long, they did a very good deal. In fact, E7′ s agent was signed as early as 18 years ago. At that time, because Korean games couldn’t get in, no one robbed it, and the agency fee was very low, so it was a big bargain. Can only say that Zi Long boss in business, is really a little level.

Aurora at White Night

Then there are two other medium-sized horses, Aurora on a White Night and Back to the Future, which I would like to call "Rucheng". That is, it seems that it didn’t work, and it seems to work again.

As "Aurora at White Night", which carries Tencent’s second-yuan ambition and contains a golden key at birth, it is really full in art vertical painting. I took these pictures as wallpaper after reading them.

But apart from art, Aurora at White Night is almost all short-board. Even the grid is like a hand rush, and it will wither immediately after a wave breaks out; The secondary flavor can’t be said to be absent, which is partial templating and almost meaningless; The domestic performance is only about 100, so I’m sorry about my background.

At this point, it’s all a failure, right? It’s really hard to say that "Aurora at White Night" has achieved one thing, that is, relying on conscience to help Tencent gain a kind nickname in the small circle-"Tengzi".

It is hard to imagine that "Aurora at White Night", which was born in Tencent, has actually become the most conscientious player in this wave. Some media headlines are directly, "Tencent has given a lesson to the domestic second tour operation?" 》

To sum up, White Night Aurora has achieved two things: the operation listens to people and the welfare is generous.

For example, if the player is tired of fighting and the UI is ugly, the game will be swept up and the UI will be redone. If there is any opinion, he will really change it. Recently, the role has been lifted out of the bug, but it has not been lifted at all, and everyone gives the highest-grade reward for nothing;

In terms of payment, the game itself has sent a lot of cigarettes, and various small gift packages have been designed, such as 2 yuan for 1 cigarette and 9 yuan for 5 cigarettes. In today’s two-tour world, which is often 648 to 50, it is quite cracked;

Faced with this situation, even if the player does not intend to pay sincerity, he will leave the game like a spare tire.

Therefore, from the results, although the income of "Aurora at White Night" is average, it has earned a drink and experience for Tencent and achieved a wonderful "Rucheng". Looking at the recent developments of the game, it is obvious that the project team is still working hard. Whether the follow-up can rise against the trend by word of mouth will be observed again.

Reverse: 1999

Compared with Aurora on a White Night, which earned a shout from the operation, the other "Rucheng" Return to the Future is completely the opposite, because the operation has lost half of its life.

In terms of packaging, Back to the Future is one of the most advanced and least-funded two tours in recent years. The plot and people of the main line are quite wonderful. Although I deleted it later, I still watched the video to make up the plot.

With excellent packaging, "Back to the Future" rushed to the third best-selling list when it was launched, which was the highest ranking except Star Railway.

However, I didn’t expect that after the highlight, the game was just like taking laxatives, and it directly plunged into a thousand miles, operating all kinds of illnesses to give players the whole job. The most classic is that "everything is as perfect as planned", which makes people wonder whether he is playing dumb or really stupid.

In short, it was originally in 1999 before it was launched, but it became a memory after it was launched. "Back to the Future" ruined the beginning of Tianhu itself, and I don’t know if it can be rescued later. It can only be said that this is also a kind of "success".

Forbidden area of dust and white

The last medium-sized horse, Dust and White Forbidden Area, unfortunately became the only clear loser.

Say this game has no advantages, right? There are also some. The large-scale BOSS war is really ok, with a strong sense of presence and quite exciting to play. But other than that, "Dust and White Forbidden Zone" is almost all a problem.

For example, game art is too picky. Because of the limitation of 3D level, the project team chose an art style close to the white model, which is full of plastic feeling. Many friends around me were dissuaded by this artistic style.

And the gameplay is still unclear. In the online version, a "bunker" was finally added, but the enemy’s excessive face-to-face melee and justice from heaven made this bunker equal to nothing, which was very tasteless, and it was easy to see that it was the result of compromise.

It can only be said that Xishanju did spend money but it didn’t work. It’s like when you want to play seriously and shoot, you suddenly find yourself dying.

If there is no other reason, it is that the step is too big and the egg is pulled. First, the team used to do "Twin Vision" and "Girl Coffee Gun", and they have completely zero experience in 3D secondary elements; Secondly, 3D two-dimensional+shooting is a brand-new field, with high risk, and success is a small probability event.

Don’t swim like Miha.

In short, except Dacheng’s Star Rail and Xiaocheng’s E7, this wave of players can basically jump. So, why is it so miserable? From an objective point of view, it is really because the second tour market is too big now.

Not only do you jump on the street on the line, but there are many others who jump on the street before going online recently, such as Other Boundaries, Time Series Residual Noise and Touring Trains. Either the data is not good, or the team is infighting, and the timing is lingering. The number of reservations is over one million, and it is still impossible. Looking back, it was a wise choice to cut down the secondary project at an early stage like Lilith did last year.

But aside from the objective reasons that the market is too big, I want to say one thing: I really don’t copy Mikhail’s tour hard for the next two tours. Without Jin Gangzuan, why do you have to take that porcelain job?

Cut through the recent wave of games, several models can see the traces of "copying Mihayou", and this kind of copying has led to various problems.

For example, in "1999", although the main frame is "Tomorrow’s Ark", it has copied the abyss of the original god, creating intensity anxiety for players when they open their clothes, and searching for resources. Who do players scold if they don’t scold you?

On the other hand, Tengzi’s "Aurora at White Night" only opened a permanent climbing tower in the early stage, and players can play whenever they want, without any pressure on players. Let’s just say we’ve reached a verdict.

There is also "Dusty Forbidden Zone", where the probability of drawing five stars from the role pool list is 0.7%, including the guaranteed rate of 1.86%, and 80 is guaranteed, but it is not written on the face.

I wonder if your family’s "Twin Vision" single withdrawal rate was 3% four years ago. How did it become like this four years later? Let’s put inflation here, right And the result? Players don’t buy it at all On the third day of the launch, the official found that the data was wrong, and it was too late to raise the level reward from 20 diamonds to 50.

Therefore, after this wave of lessons, the following products really don’t copy Mihayou hard. Many factors interact with each other, forming their own unique competitiveness. What’s the use of copying and paying or playing? I hope that the manufacturers behind will think clearly and adjust in time. You can also leave your favorite games in the second half of the year in the comments area to see which one is the most popular.

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The beauty industry is shocking, with low cost and high marketing. It turns out that we are all capital leeks.

Recently, a picture of "Cost Distribution of 79 yuan Flower Xizi Eyebrow Pencil" has gone viral on the Internet.

The insider of the industry revealed in it is surprising.

The picture shows that,79 yuan’s Huaxizi Eyebrow Pencil was awarded as high as 63 yuan in Li Jiaqi, accounting for nearly 80%.

This makes people wonder why the anchor, as a lip-service salesman, draws such a high proportion.

You know, the percentage of ordinary cosmetics counters only accounts for about 5% of the total selling price, and the maximum is no more than 20%.

Back in March, 2019, Huaxizi Loose Powder became popular in the live broadcast room in Li Jiaqi.

In 2020, in the live broadcast room in Li Jiaqi, Hua Xizi appeared 71 times, with an average cooperation of 5.9 times per month.

With Li Jiaqi’s amazing ability to carry goods, Hua Xizi surpassed the perfect diary from the "618" promotion in 2020 and became the first seller of domestic cosmetics.

It can be said that Hua Xizi grew up by relying on Li Jiaqi. In order to maintain cooperation with Li Jiaqi, he can only increase the proportion of rebates.

In addition to Li Jiaqi, Hua Xizi also used a set."high rebate"In the mode of anchor with goods, more than 300 online celebrity bloggers were launched within 3 months.

In addition to cooperating with the anchor, Hua Xizi has a similar growth path to other cutting-edge domestic cosmetics brands, and also has a variety of marketing methods.

Please be endorsed by the first-line stars, put in elevator advertisements, plant grass in KOL, online celebrity, etc.

howeverHua Xizi, who started from marketing, has a low cost performance.

69 yuan’s eyebrow pencil in the official flagship store of Huaxizi,The refill is only 0.07 grams.

What is this concept? In other words, Hua Xizi’s eyebrow pencil averages 985.71 yuan per gram, which is equivalent to 1.5g of gold.

This is not selling eyebrow pencils, this is selling gold pens!

Lao Yang, who OEM eyebrow pencils for various brands, revealed that,An ordinary eyebrow pencil of 49-69 yuan on the market, the cost price is 4.3 yuan/piece.

In addition, except for a few domestic beauty brands with self-built factories, most enterprises choose to entrust OEM production.

The same foundry often produces products for multiple brands at the same time, so it is easy to produce products with different brands and different prices, but with the same quality.

It is understood that the manufacturer of Hua Xizi Eyebrow Pencil not only OEM for Hua Xizi, but also owns its own brand.

The price of two eyebrow pencils sold by the factory’s own brand is lower than that of Hua Xizi, and the price of one of them is 0.2g in 57 yuan.

According to the unit price of grams, the price of the factory’s own brand eyebrow pencil is three times cheaper than that of Huaxizi eyebrow pencil.

Normal people can choose which product is cost-effective with their toes.

But as the eyebrow pencil incident happened, a beauty blogger said:"If you only talk about the product itself, you can buy the same quality eyebrow pencil for 10 yuan, but if you don’t care about the quality and just want to spend the shell of Xizi eyebrow pencil, then 79 pieces are worth it."

In reality, there are also many people who are eager for the fancy appearance of the brand.

What can I buy for 799 yuan? You’ll never believe it.

Huaxizi gift box with gorgeous appearance can be called "straight man gift ceiling".

On major social platforms, Tucao received countless posts from her boyfriend’s Huaxizi gift box.

In the luxurious packaging similar to the moon cake box, only three lipsticks are filled, and the other boxes are all empty.

Things are average, and the price is not low. Which fairy is not angry when she receives this?

In addition to Hua Xizi, other domestic beauty cosmetics have made a lot of efforts in appearance.

For example, Yixian E-commerce, the parent company of Perfect Diary, and Fanmilin, who sponsored a variety show, applied for most of the patents related to design, and the patents for component research and development accounted for a relatively low proportion.

Some netizens said: "I won’t buy a cosmetic when it starts to emphasize how beautiful the packaging is."

The gaudy domestic beauty made on the outside can only fool boyfriends who don’t understand cosmetics, and exquisite pig girls would rather pay higher prices to buy foreign goods with higher quality in their hearts.

However, high-priced international beauty brands must represent good quality?

Please take a look at Netease Commercial’s published price composition chart that analyzes international big-name beauty and skin care products.

The price of perfume is 776.6 yuan, and its raw material cost is only 15.6 yuan, accounting for 2%; The tariff is as high as 257 yuan, accounting for 33%.

The advertising and promotion expenses of Lancome Essence Muscle Liquid are as high as 334.8 yuan, accounting for 31%; The cost of raw materials is 21.6 yuan, accounting for only 2%.

SK-II Fairy Water, which costs thousands of dollars, and Shiseido 730 yuan/15g eye cream, all cost less than 10 yuan.

This shows that,International big-name beauty and skin care products are expensive in advertising promotion fees and tariffs, and the cost of the products themselves is extremely low.

Why can the raw material cost of international brands be so low? It is because many of their products are also produced by domestic foundries.

For example, Kosmeishi, the first makeup factory in China, which works for many domestic brands, also cooperates with international brands such as Lancome, Shu Uemura and Maybelline.

In other words, many imported cosmetics you bought are actually Made in China. But after putting on the coat of an international brand, it was presented to the altar.

After all, consumers are willing to spend a lot of money to buy international beauty brands for it.Brand awareness and international brandsPay for this identity.

And the efficacy of international big-name products may not match its high-end image.

Previously, Zhihu netizens anonymously broke the news that Estee Lauder products used hormones.

This netizen’s original skin has never been allergic, and there is no need to worry about eating spicy acne.

After using Estee Lauder’s products, her face always itches, and she also has red pimples that can’t be eliminated.

In addition to the quality of the products themselves can not be guaranteed, some international brands also make false advertisements in order to increase sales.

Just at the end of last month, Watsons was fined 80,000 yuan by the Market Supervision Administration for publishing a false advertisement that moisturizing aquatic products contained "whitening" and other effects.

So you see, international brands are not as perfect as we thought, and there may be deeper inside information in places you don’t know.

Domestic beauty cosmetics want to crack the big-name worship of consumers and seize the market quickly, not by overwhelming marketing means.But listen to the real needs of consumers, improve the quality of products and lower the price.

In this respect, other categories of domestic brands provide a good reference.

With the continuous fermentation of Li Jiaqi’s live rollover event, "a flower falls and everything comes to life", many domestic brands have taken advantage of the situation to come to the table.

Among them, the most representative is the old-fashioned daily chemical brand "Bee Flower" founded in 1985.

On the night of Li Jiaqi’s rollover, the live broadcast room of Bee Flower flooded into ten thousand people, and was teased by netizens: "This is the most unpretentious business war".

The official account of Bee Flower in Tik Tok has also increased by 569,000 in one day. Some people say that all the fans lost in Li Jiaqi have been picked up by Bee Flower.

Compared with picking up fans, Fenghua is better at picking up boxes.

Before, some netizens placed an order for bee flowers, but I didn’t expect the courier box I received was not a bee flower.

The bee flower responded that the box was too expensive and had to pick up the unwanted box thrown away by other families.

When some netizens commented that the packaging of bee flowers was "cheap", it replied "I am already very cheap".

Not long ago, when actress lareina was caught in a tax evasion scandal, Bee Flower released a video in Tik Tok saying, "If I don’t have the money to invite a spokesperson, I won’t collapse."

Why are the bees that have been selling badly so poor that they have no money to buy boxes, change packaging and invite spokespersons?

Because it is to reduce their own profits to provide you with cost-effective products.

"The price increase is only 2 yuan in 10 years"

"It has been established for 36 years without any punishment record"

"The only funds are used to research the breakthrough and upgrade of products."

……

It is this business strategy that is considered for consumers everywhere, which makes bee flowers win the hearts of consumers.

According to the chairman of Bee Flower, the gross profit margin of Bee Flower is only 15%, which is far lower than 40% of international brands.

In his view, instead of spending a lot of money on advertising, it is better to win by product quality and give profits to consumers.

Until now, bee flower is still implementing this strategy.

And Fenghua is just the epitome of many high-quality domestic brands.

For example, Hongxing Erke, an old shoe company that donated money to Henan, and Baixiang instant noodles, which have always insisted on hiring employees with disabilities, have all caught this "splash of wealth" and once again glow in the second spring.

Compared with the beauty brands who spend money on marketing, these domestic brands only use high-quality products to stand at the core of the brand.

Without the guarantee of high quality and reasonable price of products, no matter how gorgeous packaging and fancy marketing are, what is built is just a castle in the air that may collapse at any time.

Obviously, Hua Xizi did not see this clearly.

This time, it is inevitable that Huaxizi will follow Li Jiaqi’s word-of-mouth rollover.

First of all, Hua Xizi, who relies heavily on the anchor, needs to bear the negative impact of the anchor’s personal mistakes on the brand.

Secondly, the business strategy of focusing on R&D and marketing has left a flashy impression on consumers.

In addition, in the apology statement, I have always stressed that I am a domestic product, but the product has not achieved the same high cost performance as other domestic products.

For domestic products that have national feelings and are really considered for consumers, the masses will support them sincerely and with real money.

But for those brands that make money under the banner of domestic products, no one wants to be kidnapped by morality and become the leek of capital.

With the maturity of the concept of national consumption, the people’s fascination with foreign beauty brands has gradually dispersed.

If domestic beauty cosmetics want to seize the market, they still have to rely on excellent products and innovation that keeps pace with the times while "marketing opens the way".

Believe that even if there is no anchor shouting "buy it, buy it", there are still people who are willing to pay for the truly good quality products.

No one likes routines, and sincerity is always king.

Author of this article | Zhang Mo Yi
Editor in charge | faint Cui
Planning | Blue Orange

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