标签归档 西安品茶

　　China News Service, June 22nd, this Sunday at 21 o’clock, the fifth season of "Extreme Challenge" of Oriental Satellite TV came to Chongqing Station. Luo Zhixiang, Zhang Yixing, Wang Xun, Di Lizheba, Yue Yunpeng, Jia Nailiang gathered together for a factional competition between hot pot and string, and learned the story behind the delicious food in the mountain city. Zhang Yixing opened the line, and launched a carpet search during the challenge, not missing any clues; Wang Xun was stumped by the password again, and played a "Infernal Affairs" with Yue Yunpeng on the rooftop. An intricate psychological battle is about to kick off.

　　Zhang Yixing’s "Storm" grew, and he turned on the reconnaissance mode without missing any details

　　In the last episode, through careful analysis, Zhang Yixing successfully deduced that the real treasure was the Wuhan Yangtze River Bridge, which seemed to have been passed down by his master. In this episode, he still relied on the keen intuition of the "little fox" and began to observe the words and expressions.

　　Zhang Yixing felt that Luo Zhixiang was a little abnormal at the beginning, and the whole person was in a state of tension. According to his understanding of Luo Zhixiang, Zhang Yixing suspected that he had a special identity and kept "biting" him. In order to find more clues, Zhang Yixing, Di Lizheba and Jia Nailiang stepped into a time-honored teahouse with Chongqing characteristics. Zhang Yixing started the "radar" search mode, carefully observing everyone present and the objects placed, and did not miss any clues. When he found a rope hanging on the top of the lobby, he felt that it appeared a little abruptly, thinking that there was a mystery inside, and tried to pull it. Di Lizheba and Jia Nailiang, who were traveling with him, were not impressed. Seeing that Zhang Yixing had pulled the rope for a long time before it reached the end, Jia Nailiang directly persuaded him to give up. However, Zhang Yixing was still insisting.

　　Wang Xun and Yue Yunpeng staged "Infernal Affairs" and the road to deciphering the two was bumpy

　　In this episode, one of the six members is the real descendant of the hot pot, but there are also people from the chain shop lurking among them. In order to test each other’s identities, Wang Xun invited Yue Yunpeng to the rooftop, and the two had a fierce confrontation. Wang Xun directly asked Yue Yunpeng if he was "string string", and Yue Yunpeng immediately asked him why he doubted himself. The two people who were still testing each other a minute ago saw the familiar rooftop scene and suddenly became "addicted to drama". The two people pointed at each other at the same time, restoring the famous scene of the movie "Infernal Affairs", and the classic line "I want to be a good person" recreated a wonderful drama. It is not the first time that the two people who have an inseparable bond with crosstalk have competed in performance. In the first issue of garbage sorting, they used their unique skills – crosstalk and allegro, to show a comparable stage confrontation.

　　The two who are good at acting have a big head because of solving the password. In order to get the real hot pot recipe or "string" clues, they need to open the password box to get the information. Wang Xun and Yue Yunpeng came to the hoof shop to find the password, and encountered a math problem in primary school. The two solved it for a long time, but still had no clue. Looking back on the last episode of the show, Wang Xun’s experience of "passing by" the password many times. It seems that he seems to be on the "bar" with the password. Can he successfully find the password this time?

　　"Extremely Pick Tuan" welcomes the test of Chongqing cuisine and passes on the culture of reunion in the challenge

　　Hot pot is regional and part of the regional cultural characteristics. It is not only the most popular food now, but also a symbol of cultural heritage. Relatives and friends gather together to gossip about the steaming hot pot, exuding a warm and harmonious atmosphere. Therefore, eating hot pot also means mutual recognition and closeness, reflecting the traditional Chinese culture of great reunion. Jituan came to Chongqing this time for "Yangtze River Ride". In a battle between "string" and "hot pot", he experienced Chongqing’s food culture, and at the same time showed the Bayu culture represented by hot pot food.

　　One of the six is a true hotpot heir, but the "lurkers" among them are also on the move. In this complex psychological battle of two fronts, which side will ultimately win? It’s all in the fifth season of Dragon TV’s "Extreme Challenge" at 9pm this Sunday.

In the photo, Wang Sicong is wearing a gray sweater, black casual pants, and sports shoes. His image is particularly prominent among the crowd in suits and ties.

People who are used to the impression of the "national husband" and the "entertainment industry discipline inspection committee" may find it difficult to imagine him appearing in the government news, with a serious face and talks with local government leaders. Wang Sicong, who has disappeared from the public eye for a long time, has "returned" in this form.

On the morning of November 27, Wang Sicong appeared in Tai’an, Shandong. As the chairperson of Beijing Huanju Business Management Co., Ltd., he attended the signing activity of a cultural tourism project in Tai’an. Judging from the photos released by "Beijing Huanju Business Management Co., Ltd." on its official Weibo, Wang Sicong not only communicated with Yang Hongtao, secretary of the Tai’an Municipal Party Committee and director of the Standing Committee of the Municipal People’s Congress, but also visited related projects on the spot.

Source: Huanju Business

To put it bluntly, Tai’an City entrusted Wang Sicong to be responsible for the follow-up operation of a cultural tourism project. After the news broke, it quickly became a hot search. Some netizens speculated that Wang Sicong "is going back to Wanda to inherit the family property and will take over." Wang Sicong’s unique outfit that day also attracted the attention of many netizens. "It’s still that teenager", "maybe wearing casual clothes to meet the leader is his last stubbornness."

You know, business management and operations like this are Wanda’s strengths.When Wanda was transforming, Wang Jianlin made it clear that the restructured Wanda would be "de-real estate", transformed into an asset-light company, and become a business management company. This time, Wang Sicong took over the operation of Taishan Cultural Tourism Fitness Center, and it was the first time in the news that he had entered the cultural tourism industry. Is this move really preparation for "succession"?

In the past few years, his son’s investment career has been frustrated, and his father, who is nearly 70 years old, is still "breaking through" on the front line of Wanda. The end of the year has come to the most anxious moment.Due to the twists and turns of the listing, the fate of Wang Jianlin is about to diverge. Whether Wang Jianlin can survive this battle is still unknown. Wang Sicong, who once made it clear that he would not take over, established a business management company at the beginning of this year to regain his father’s old dream of cultural tourism. Although it is entrepreneurship, is it not another form of succession and continuation?

Appear in Shandong and enter the cultural tourism industry

Without the nightclubs, beers and Internet celebrities in the gossip camera, Wang Sicong’s image of "working hard" has once again refreshed the cognition of netizens.

"We really don’t know the situation." After hearing the news of the signing, an official from Wanda Group responded. Many other Wanda-related people speculated,This contract has nothing to do with Wanda, nor is it a "succession" action, but Wang Sicong’s own career plan."He had his own investment company," said one insider.

However, Wang Sicong’s entry into the cultural tourism industry really confused him, "I really don’t know what their thinking is?"

According to the Tai’an Municipal People’s Government Network on November 28, on the morning of November 27, the signing ceremony of the Taishan Cultural Tourism Fitness Center project was held. Yang Hongtao, Secretary of the Tai’an Municipal Party Committee and Director of the Standing Committee of the Municipal People’s Congress, attended the event and delivered a speech, and Wang Sicong, Chairperson of Beijing Huanju Business Management Co., Ltd., attended the event. At the ceremony, Tai’an Urban Development Investment Co., Ltd. and Beijing Huanju Business Management Co., Ltd. signed a project cooperation agreement.

On the evening of November 27, the WeChat official account "Huanju Commercial Co., Ltd." also released the news of "Beijing Huanju Commercial Co., Ltd. held a signing ceremony with the Tai’an Municipal Government on the cultural tourism fitness center project", and published a number of close-up photos of Wang Sicong’s presence. The official account was registered on November 13, 2023, and was certified as "Huanju Commercial Management Co., Ltd." on the 16th. The IP belongs to Liaoning.

The signing news is also the first message released by the official account. Tianyancha APP shows that Beijing Huanju Business Management Co., Ltd(Hereinafter referred to as: Beijing Huanju)Founded on July 20, 2023, located in Beijing, it is an enterprise mainly engaged in business services. Wang Sicong is the chairperson, president Li Xin, and executive president Ding Yi. The registered capital of the enterprise is 10 million yuan.

From the perspective of penetration, "Beijing Huanju" has two shareholders: Hangzhou Cuizhan Business Management Co., Ltd., and Jiuhuan Real Estate Development(Beijing)Co., Ltd., the shareholding ratio is 51% and 49% respectively. Wang Sicong is the actual controller of Hangzhou Cup, and the total shareholding ratio is 31.5%.

It is understood that before the signing ceremony, Yang Hongtao and Wang Sicong had a discussion and exchange. Wang Sicong said that Beijing Huanju Business Management Co., Ltd. will take "new scenes, new gameplay, and new trends" as the starting point, and use "compound formats, multiple scenes, and in-depth experiences" as the means to build the Taishan Cultural Tourism Fitness Center project into a young force and micro-vacation destination that integrates entertainment and fitness, four-season skiing, sports cool play, youth social networking, and parent-child science popularization, so as to realize the integration of culture, business, and tourism.

"(Read the entire article.)It’s really familiar words and taste, just like Wanda’s feeling, but the person who said it was Wang Sicong. "A company person who has worked with Wanda for many years said.From the perspective of business scope, "Beijing Huanju" is not the same as the "pan-entertainment empire" that Wang Sicong has built before, but it is more related to the cultural tourism business that Wanda has been focusing on.

According to the official Weibo of "Huanju Business Management Co., Ltd.", Beijing Huanju Business Management Co., Ltd. is the only trendy entertainment and scene operation company in China that focuses on immersive experiences. At present, the assets under management exceed 6 billion yuan, there are more than 70 layout projects, and more than 100 offline single stores; the business format covers cultural tourism, business, experiential consumption and night entertainment.

According to official news, the "Beijing Huanju" is mainly involved in the renovation of the stadium project of Taishan Cultural Tourism Fitness Center. According to previous reports, the Taishan Cultural Tourism Fitness Center project was listed as one of the 10 practical things to be done for the people by Tai’an City. The project plans to complete the investment of 650 million yuan in 2020, and the investment has been completed so far about 350 million yuan.

Second, the "succession" is not clear, and the career continues

From publicly available information,This Tai’an project signing is Wang Sicong’s first foray into a physical cultural tourism project.

Cultural tourism was once Wang Jianlin’s old dream. In 2017, in order to repay the loan, Wanda had no choice but to "break its arm" and sold the core projects of Wanda’s cultural tourism sector to Sunac and R & F. The main business of "Beijing Huanju" – business management and operation, is the core sign of Wanda’s business management. In the process of going around, the son extended from the concept of pan-entertainment to the entity, and a cross-border integration seemed to have followed his father’s "old path".

Wang Sicong is the only son of Wang Jianlin, Wanda’s leading business management group. As Wang Jianlin, the "man at the helm", continues to age, the succession of Wang Sicong has attracted much attention. Wang Jianlin has responded to related topics in public many times over the past decade or so. "I talked to Sicong a few times, but he was not interested in replacing me," he said. "He thought it was too difficult to manage more than 100,000 people."

Unlike the traditional succession model of "the son inherits the father’s business", Wang Sicong refused his father’s arrangement and started his own business with 500 million yuan. During this period, there were highlights and setbacks. Since the collapse of Panda TV in 2019, there have been reports that "Wang Sicong will return to Wanda and start to take over with peace of mind". However, at the end of August last year, Wang Sicong stepped down as a director of Dalian Wanda Group Inc., Ltd., and therefore rushed to Weibo’s trending topic list.

Among the "second generation" of Chinese entrepreneurs, Wang Sicong has always been the representative of freedom.

Wang Sicong was born in 1988. In the same year, Wang Jianlin founded Wanda Group. Due to his busy business, Wang Jianlin did not have much time to take care of Wang Sicong. At the age of 2, Wang Sicong started kindergarten, and then was sent to Singapore for primary school and Winchester College in the UK for secondary school. At university, Wang Sicong was admitted to the Department of Philosophy at the University of London with a perfect score of IELTS.

Looking at his academic stage alone, Wang Sicong obviously has little to do with the word "playboy". In 2009, Wang Sicong returned to China after graduating from college. He rejected his father’s planned succession arrangement, and Wang Jianlin finally made a compromise. He gave Wang Sicong 500 million yuan to start the capital, and Wang Sicong started a different life.

The entrepreneur Wang Sicong is best known for his business identity as the chairperson of Beijing Pusi Investment Co., Ltd. The company was founded in 2009 and is 100% controlled by Wang Sicong himself. According to the official website, Pusi Capital has accumulated assets under management of more than 1 billion US dollars and invested in nearly 80 projects, including Netfish Internet Cafe, 360, Hero Entertainment, Ledou Games, Yunyou Holdings, Fushou Garden, and Xiaoguo Culture.

It is worth noting that "Beijing Huanju" is a member of "Banana Project". Banana Project is Shanghai Banana Project Cultural Development Co., Ltd., established in June 2015. Its subsidiaries include Banana Entertainment, Banana Music, Banana Game Media, Banana Film and Television, and Banana Sports. The "Banana Project" aims to build a pan-entertainment industry chain and is an important manifestation of Wang Sicong’s personal interests and business ambitions in the past eight years.

After the collapse of the market, Wang Sicong’s confidence in entrepreneurship has not diminished. In the "Result of Panda Interactive Entertainment Investment Dispute Handling" announced in December 2019, Pusi Capital stated that the failure of a single project of Panda Interactive Entertainment cannot be said to be the failure of Pusi Capital and the actual controller. Pusi Capital and the actual controller will be honest and trustworthy and continue to start a business. It revealed that Pusi Capital lost 2 billion yuan on this investment.

For the past three years, Wang Sicong has been quiet in the market. Although he is 35 years old this year, he has not yet shown a clear intention to succeed. However, with an entrepreneurial vision, he obviously has a lot to do.The day after announcing the signing of the Tai’an cultural tourism project, Beijing Huanju official Weibo posted a second message, titled: Beijing Huanju Business Management Co., Ltd. – a leader in 5.0 immersive experience business.

"Unlike traditional commercial management companies, Huanju has introduced its shareholding or holding brands into the commercial complex in the form of main stores, as the engine that cannot be replicated in the complex," the article said. "At present, the commercial projects that have been launched include: Hangzhou ICON CENTER Trend Night Entertainment Complex, Queens Park Guochao Industrial Incubation Center, Meihetang Michelin Catering Center, etc."

The article concludes: Huanju is willing to join hands with everyone to support the "backbone" of future business development.

Third, Wang Jianlin is sad at the "end of the year"?

Another "second generation", Liu Chang, chairperson of New Hope Liuhe, once talked about his admiration for Wang Sicong in an interview, saying that when he started his business in the early years, he could only borrow very little money from his father Liu Yonghao. Liu Chang has long since become a model of succession. After Wang Sicong first tasted the twists and turns of entrepreneurship, he entered the physical cultural tourism industry, with more stability and caution behind his actions.

At the moment, his father, Wang Jianlin, 69, is still sailing in the wind and rain, much like the situation in "The Old Man and the Sea". In the past three years, Zhuhai Wanda Commercial Management’s Hong Kong-listed IPO has been delayed repeatedly, and the listing uncertainty has increased sharply. The more than 30 billion yuan gambling agreement signed with investors will also expire at the end of the year. Whether this crisis can be successfully resolved will determine the ultimate fate of Wang Jianlin and Wanda’s business empire.

According to The Paper, Wang Jianlin and Zhuhai Wanda tried to delay the payment of the 30 billion yuan share repurchase payment involved in the listing bet after the short-term hopelessness of Zhuhai Wanda Commercial Management’s IPO, but the initial plan was not agreed by investors. Zhuhai Wanda Commercial Management hopes to extend the repayment of the share repurchase payment to four years, while providing part of Zhuhai Wanda Commercial Management’s equity as collateral. However, investors did not accept this proposal.

According to the news, Zhuhai Wanda Commercial Management also stressed that if it can obtain regulatory approval and the market conditions improve, Zhuhai Wanda Commercial Management may still be listed before the end of this year. Wanda Group responded that the listing of Zhuhai Wanda Commercial Management is still in progress.

In the past three years, Zhuhai Wanda Commercial Management has submitted prospectuses to the Hong Kong Stock Exchange four times, the most recent being on June 28 this year. Shortly before, on June 2, the International Department of the Securities Supervision Commission issued a request for supplementary materials for the filing of overseas issuance and listing of Zhuhai Wanda Commercial Management, and asked to respond to six questions, including dividends, internal control, whether the rental rate is accurate, the risk of debt repayment by controlling shareholders, and the use of listing proceeds raised.

In fact, in 2021, Zhuhai Wanda Commercial Management IPO has been "small road" by the Securities Supervision Commission, and the approval of overseas IPO has been accepted by the China Securities Supervision Commission, entering the substantive stage of IPO in Hong Kong. To successfully list on Hong Kong stocks, Zhuhai Wanda Commercial Management needs to obtain "big road". Up to now, the Securities Supervision Commission has not officially issued the approval of Zhuhai Wanda Commercial Management H-share issuance.

"The current liquidity and valuation of the Hong Kong stock market are low, and even if it is listed, it will be a huge loss for investors," said a securities market person. Zhuhai Wanda’s commercial management investment team is "star-studded", including Ant, Tencent, Country Garden, Country Garden Services, CITIC Capital, CITIC Securities, Warburg Pincus, China Merchants Group Capital, United Life Insurance, Shanghai Guosheng Capital, Zheng Yutong Family and other investors.

Under the combination of multiple pressures such as the continued downturn in the operating environment, the maturity of the company’s debt, and the blockage of the IPO, Wang Jianlin has not had a good year this year.According to public information, so far this year, Wanda has put some of its Wanda Plaza, financial licenses, Infront Sports, film company equity, etc. on the shelves.

In terms of cash flow and debt, Wanda is still under pressure. As of the end of the first half of this year, the balance of Wanda’s commercial management cash and cash equivalents was about 14.70 billion yuan, a significant decrease of 53% year-on-year. In addition, the consolidated caliber interest-bearing liabilities were about 141.30 billion yuan, of which the interest-bearing liabilities due within one year were about 29.30 billion yuan. Due to the impact of Wanda’s commercial management public market refinancing channels not being restored and the listing progress of its subsidiary Zhuhai Wanda was less than expected, bond prices fluctuated further. This means that,The difficulty of refinancing in Wanda’s open market has increased.

Recently, it has been reported that Zhuhai Wanda Commercial Management intends to postpone its IPO time in Hong Kong until 2026 at the longest, and is currently in discussions with investors. This is two years later than the rumor that "Zhuhai Wanda Commercial Management may choose to IPO in 2024" exposed at the end of October. Wanda officials have not yet said anything about this. If the news is true, Wanda Commercial Management will be exchanged for a longer opportunity to build momentum.

At the moment, how to convince investors will be Wang Jianlin’s biggest headache.

This article is from the WeChat official account:Chinese Entrepreneur Magazine (ID: iceo-com-cn)Author: Li Yanyan, Editor: Zhao Jiankai

The last time I saw Peng Yuyan’s news was an ugly photo of "grass hair" wearing a mask during the epidemic. Even the last hot search was "helping fans choose a lipstick color number during quarantine" and "being collectively disliked by Sichuan’s mother-in-law".

The plain photos leaked online also made fans sigh that "Peng Yuyan feels a little unworthy of me like this".

These two days, the news of a certain watch on the Hainan platform aroused my curiosity. Where did Peng Yuyan go?

Peng Yuchang was all angry. What did Peng Yuyan do?

Click on Peng Yuyan’s Weibo, except for the latest New Year’s greetings, the rest are advertisements.

His two recent low-box-office films are:

The dark and strong Georgie Joe in "First Incense" was mocked as a fitness trainer. The box office was only 60 million less

Peng Yuyan’s last impressive film was still in 2018, directed by Jiang Wen’s "Evil Does Not Pressure Positive", which only 580 million at the box office, far below the 1 billion base expected by the market.

After competing in three major IP films, one can come to the conclusion that Peng Yuyan has no box office appeal at all.

As an investor, he would naturally not promote an actor who was not attractive to the audience.

Even Baidu search terms are confirming one thing.

Peng Yuyan is far away from us, and the times have abandoned Peng Yuyan?

Search for recent news about him,

It is mostly said that Peng Yuyan "will not notify you when he is abandoned by the times".

Or: "Peng Yuyan is finally mushy".

Or: "Peng Yuyan’s wrinkles can’t be hidden anymore." When making exaggerated expressions, the head-raising lines are quite eye-catching, and it is not an exaggeration to say that he can "kill flies".

Also: "Peng Yuyan has a lot left"

Or: "Receding hairline"

What’s more: "Greasy middle-aged man" The former male god turned into a middle-aged greasy uncle? 41-year-old Peng Yuyan, the times have abandoned you.

Peng Yuyan can become a "national boyfriend" by more than just a perfect figure and handsome appearance.

It is the most scarce stable emotions, self-consistent personality and interesting soul at the moment.

Maybe the reason why he is more popular is not because of his acting skills, but because he has become a "ruthless" Peng Yuyan, which is synonymous with self-discipline and a benchmark for dedication.

The textual effort against him seems to be just filling his own uncertainty about acting with the appearance of "desperation".

The apparent data abandoned by the times mainly comes from the box office, and it is also rumored that he offended Li Bingbing.

Peng Yuyan no longer has enough media appeal!

Perhaps it is also due to the frequent emergence of internal entertainment juniors that Taiwanese artists have little capital blessing, and their substitutability is also rising, changing with each passing day! So being abandoned by the times is a matter of sooner or later!

The point is that you are quite surprised to see the middle-aged "boyfriends" you couldn’t get back then. Especially the M-shaped hairline, unruly and alopecia areata! So surprised that you doubt your aesthetic ability!

In addition to Peng Yuyan, the "bald" babies who are experiencing midlife crisis include Huang Xiaoming, Chen Xiao, Chen Hao, Wu Yanzu, Yue Yunpeng, He Jiong, Chen Yixun, etc. Some of them you may hardly recognize!

I’m afraid you won’t recognize it, this is Eason Chan

Everyone knows that Peng Yuyan also gained weight when he was a child, especially when he was 15 years old. He once weighed 90 kilograms and was bullied by his classmates because he was too fat.

The reason is that he has asthma since childhood, and his mother will give him any remedies she sees.

Seeing someone say that swimming is easy to use, he gets up at 6 am every day, swims for two hours, and then finishes painting the pool before going to school.

Later, he said that taking medicine worked, but Peng Yuyan’s originally thin figure became fatter and fatter under the stimulation of the medicine.

So not only is life 30 years in Hedong, 30 years in Hexi, but also the figure, so will the heat!

The most unnecessary thing in life is torn, and the most important thing is to live in the moment. It is better to make a cup of coffee you like and enjoy a moment of peace.

Or set off again with a family member who loves to travel and embark on a new journey.

Responsible editor:

　　Consumer trends are constantly changing. How can catering businesses create a new springboard for business?

　　After this summer’s "Ele.me Free Order" event, Ele.me has refreshed the winter free order event again after more than three months.

　　On December 18th, Ele.me announced that from now until December 24th, it will officially launch the "Jump and Win Free Order" activity: the winter "Jump and Win Free Order" is upgraded from the summer "Guessing Answers Free Order". In terms of gameplay, "Jump and Win Free Order" is more direct than "Guessing Answers Free Order". Users can win free orders as long as they operate accurately and grasp the rhythm of the game.

　　It is reported that more than 20 well-known brand merchants have participated in the Ele.me free-order special event. Among them, many brands including 1 Dian Dian have further "turned" into title merchants, and the degree of brand participation has deepened again. At the same time, the exclusive exposure rights and business growth obtained by title brands have also expanded from the past special venues to the entire Ele.me domain and beyond, bringing new opportunities for many brands to "take off" in winter business.

　　01. The new gameplay is more interesting and direct

　　According to the rules of the game, from 10 o’clock every day, users only need to search for "free order" on the Ele.me App to participate in the jumping game. During the event, Ele.me free coupons are issued in limited quantities every day, on a first-come, first-served basis. When you jump to the 9th, 19th, and 39th squares, you have the opportunity to win the corresponding amount of free coupons. Each person can get up to 9 yuan, 19 yuan, and 39 yuan free coupons each day.

　　From the rules, each user can get up to 3 game opportunities per day, but if the opportunities are exhausted, they can also get additional game times by completing tasks such as browsing, placing orders, subscribing, answering questions, and assisting. It is worth mentioning that after the challenge fails, users can also get resurrection opportunities through the exchange of foodie beans, etc., up to 1 resurrection per day.

　　It is understood that once the event was launched, it attracted the interest of a large number of young users. According to public reports, a total of 300,000 free coupons were issued on the first day. The event started only 1 hour ago, and 60,000 consumers have received free coupons.

　　Judging from social platforms such as Weibo and Xiaohongshu, there are many "loyal fans" of Ele.me free-order activities.

　　Ran Ran, a consumer born in the 1990s, said that this was the third time he had participated in the Ele.me free order, and he was an old fan. "Since last summer, he has participated in the Ele.me guessing answer free order, and he has obtained six free orders. I have been looking forward to the free order activity this winter for a long time, and I have already obtained a 19 yuan free order coupon." Ran Ran said.

　　02. The topic trendiness brings the order peak growth

　　In fact, Ele.me free of charge as a platform activity IP has been deeply rooted in the hearts of the people.

　　The free-order gameplay of Ele.me can be traced back to last summer. In the environment of declining consumption, how not to increase the investment burden of merchants, but also to drive merchants to leverage traffic dividends to promote business recovery on the merchant side, is the background of Ele.me’s launch of "free-order" activities.

　　The data provided by Ele.me shows that this summer’s Ele.me free-order activity has more than 40 million people participating in Ele.me free-order answering questions. At the same time, more than 1.50 million merchants participated in the free-order activity, which is 2.5 times that of last year. In the Ele.me free-order special activity, the brand ushered in the concentrated outbreak of takeaway orders, and some brands harvested more than 200% growth in turnover.

　　Some merchants said that Ele.me’s activities have solved the current dilemma of catering enterprises to a certain extent. The current consumption environment is weak, and the competition pressure of catering brands is high. Through Ele.me’s free-order activities, more exposure has been added to catering enterprises. It can be said that enterprises have truly felt the benefits of "small activities" and "big profits".

　　It is understood that in this winter’s Ele.me free-order event, while merchants provide exclusive free-order places to benefit consumers, Ele.me free-order special has also become a new "lever" in brand marketing activities, driving the overall business of the brand to grow significantly.

　　For example, in the case of cooling down on Monday, December 18 and snow in many places across the country, the national performance of the Ele.me platform at 1 o’clock increased by more than 20%.

　　Located in Beijing’s Daxing District, the staff of 1 Dian Dian store said that the number of takeaway orders ushered in explosive growth on the day of Ele.me free order, and the store’s takeaway prompt tone "Ele.me has a new order" has not stopped. The staff in our store basically do not stop, and cups of milk tea have been taken away by the takeaway brother one after another.

　　03. A "new springboard" for food delivery business growth

　　From this upgrade of the new free-order gameplay of Ele.me, while considering the needs of consumers, Ele.me has also fully considered how to better expose merchants, plant grass, and promote transformation, so as to help merchants grow through a multi-pronged approach.

　　It can be seen from the current online netizens posting pictures that in addition to the title position of the Ele.me free-order activity, the game page also brings diverse and full exposure to the merchants through the design icons tailor-made for the merchants and the special project red envelope coupons after the task is achieved.

　　For example, by browsing the 1-point store and placing an order at 1-point can also bring more game opportunities to consumers. As a popular IP activity with a full mind, Ele.me free order, on the day the new gameplay was launched, it drove "1-point" merchants to rush to the hot search together, bringing in addition to Ele.me in-app, a wider range of users and consumers’ attention.

　　"We hope to bring the joy of free shopping to more users through easier gameplay and more participation opportunities," said the Ele.me free shopping project team. "By deeply binding with brand merchants to carry out gameplay and marketing innovation, we hope to continue to expand the extension of free shopping IP, bringing the possibility of new growth for brand merchants."

　　It can be seen that the Ele.me free-order activity is not only a signature label of Ele.me, but also the "free-order" topic trendiness of Ele.me. Since the launch of the Ele.me free-order activity last summer, the Weibo entry "Ele.me free-order" topic shows that the cumulative reading volume has reached 8.76 billion, the discussion volume has 2.334 million, and the activity volume has 5.182 million.

　　Some industry experts say that through the Ele.me free-order event, merchants have a more obvious perception of the traffic conversion of new products, explosive products, and main products. In the brand free-order special event, Ele.me does joint marketing and promotion with brands, which not only boosts the confidence of merchants in their own platform management, but also has a positive impact on building brand market awareness.

Author: Red Food Network Hong Jun

Note: This article belongs to the catering industry information published on the Central Broadcasting Network. The content of the article does not represent the views of this website and is for reference only.