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Buy a car and choose a joint venture or independence? BYD Han DM-i Contrast Volkswagen Passat Hybrid Edition

  "A new storm has emerged, how can it stagnate?" This lyric perfectly fits the changes in the domestic new energy market today. With the wave of new energy, more and more car companies are forced to follow the wave. Whether it is a fledgling new force or a veteran car company, it is known that if you want to stay in the market, you must learn to "change".

Buy a car and choose a joint venture or independence? BYD Han DM-i Contrast Volkswagen Passat Hybrid Edition

  Today, Uncle Che takes -i, an old and young combination in the mixed market, as an example, and its corresponding price ranges are 22.99 ~ 238,900 and 214.8 ~ 329,800 respectively. It can be seen that the price overlap between the two is very obvious, and it is very difficult not to grab the market. So, who has changed these two models more thoroughly? Who is more acceptable to the market? Next, let Uncle Che find out for everyone.

Buy a car and choose a joint venture or independence? BYD Han DM-i Contrast Volkswagen Passat Hybrid Edition

  Appearance: BYD Han DM-i has exquisite atmosphere.

  Volkswagen PHEV continues the tradition

  Looking at a car is like looking at a person. The quality of the first impression will determine whether the user pays the bill to a certain extent. Although the design language of BYD Han DM-i is not loved by everyone, the familiar "Long Yan Aesthetics" can really give people a strong impression of Chinese style. The large mouth-shaped matrix grille, matched with the starlight mesh, and supplemented with chrome trim strips in the details, is exquisite and atmospheric. The LED headlights on the two wings can also be regarded as "old friends". With the chrome trim in the middle, they have certain consistency.

Buy a car and choose a joint venture or independence? BYD Han DM-i Contrast Volkswagen Passat Hybrid Edition

  Sideways are Uncle Che’s favorite design. The sliding back roof, double waistline body and dense spokes with "Han" LOGO perfectly present the style of a coupe. Of course, the necessary chromium plating elements are not absent.

Buy a car and choose a joint venture or independence? BYD Han DM-i Contrast Volkswagen Passat Hybrid Edition

  The tail is also full of personality and interwoven with the penetrating LED strip, which forms a distinct recognition in the dark.

Buy a car and choose a joint venture or independence? BYD Han DM-i Contrast Volkswagen Passat Hybrid Edition

  Let’s talk about Volkswagen Passat PHEV, which generally continues the design of fuel vehicles, but adds the exclusive logo of hybrid vehicles in the details. Linear mesh, blackened integrated LED headlights, and penetrating front surround basically successfully handle the popular elements. Although it doesn’t have the atmosphere of Han DM-i, it still has a good youthful sports temperament.

Buy a car and choose a joint venture or independence? BYD Han DM-i Contrast Volkswagen Passat Hybrid Edition

  The sideways performance is quite satisfactory. Although the design of sliding back roof and double waistline is also adopted, the degree of integration is not as full as that of Han DM-i, and the recognition is not high.

Buy a car and choose a joint venture or independence? BYD Han DM-i Contrast Volkswagen Passat Hybrid Edition

  The tail design is conventional and plain, and the three-dimensional through taillight group is surrounded by chrome trim. Only the PHEV logo at the tail can confirm that this is a new energy vehicle.

Buy a car and choose a joint venture or independence? BYD Han DM-i Contrast Volkswagen Passat Hybrid Edition

  Space: BYD Han DM-i debuted with comfort.

  Volkswagen Passat PHEV is quite satisfactory.

  Since ancient times, space and size have not been separated. In order to compare the advantages and disadvantages of the two models, it is necessary to compare the size gap between the two models.

  Among them, BYD Han DM-i has a length, width and height of 4975(4995)/1910/1495 mm and a wheelbase of 2920mm, respectively. The length, width and height of Volkswagen Passat PHEV are 4948/1836/1469 mm and the wheelbase is 2871mm, respectively. It can be seen that the size of BYD Han DM-i crushes Volkswagen Passat PHEV in all directions, especially the extra width of 74mm, which makes the distance between the rear passengers more spacious and the driving experience more comfortable.

Buy a car and choose a joint venture or independence? BYD Han DM-i Contrast Volkswagen Passat Hybrid Edition

  In terms of seat configuration, both models are equipped with front seat heating, electric adjustment and proportional seat reclining. But the difference is that BYD Han DM-i is additionally equipped with front seat ventilation, memory and other functions, and its configuration and comfort are better.

Buy a car and choose a joint venture or independence? BYD Han DM-i Contrast Volkswagen Passat Hybrid Edition

  Power: BYD Han DM-i covers everything.

  Volkswagen Passat PHEV performed poorly.

  Han DM-i is equipped with a dedicated 1.5Ti turbocharged engine for Xiaoyun-Plug-in, with a maximum power of 102kW and a peak torque of 231Nm. Among them, the two models introduced by Han DM-i are both front-wheel models, which are matched with two kinds of permanent magnet synchronous motors with different adjustments. The maximum power is 145 kW and 160 kW respectively, and the peak torque is 316 Nm and 325 Nm respectively. The pure electric cruising range is 121 km and 242 km respectively, the official acceleration time of 100 km is 7.9 seconds, and the comprehensive cruising range can reach 1300 km. Whether it’s traveling in the city or running at high speed, there is not much endurance pressure, and the fuel consumption performance is also very eye-catching.

Buy a car and choose a joint venture or independence? BYD Han DM-i Contrast Volkswagen Passat Hybrid Edition

  Let’s talk about the Volkswagen Passat PHEV. Its engine uses a 1.4T turbocharged engine with a maximum power of 110 kW and a peak torque of 250 N m. For the motor, a single motor is provided in front of the stage. The total power of the motor is 85 kW, the total torque of the motor is 330N·m, the cruising range of pure electricity is 63 kilometers, and the official acceleration time of 100 kilometers is 7.7 seconds. The overall performance is indeed a big step behind Han DM-i, and the performance of Volkswagen Passat PHEV is somewhat lame in terms of power output, quietness and fuel consumption.

Buy a car and choose a joint venture or independence? BYD Han DM-i Contrast Volkswagen Passat Hybrid Edition

  Che Shu concluded

  After some comparison, we think that friends who pay attention to energy consumption, quietness and pure battery life can choose BYD Han DM-i without hesitation, because BYD does have a considerable advantage in the electronic control system; For those who are pursuing vehicle comfort and handling, Passat PHEV can be considered, because Volkswagen has always been very mature in vehicle adjustment, and it can achieve an ideal balance between handling and comfort, so these two models are only different in performance emphasis, and there is no absolute difference.

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What is the difference between Mercedes e200 and Mercedes e300?

https://car2.autoimg.cn/cardfs/product/g30/M05/67/E1/800x600_0_autohomecar__autohomecar__ChxknGVke16AYnYmAB0TMeHSqBk729.jpg

There are differences between Mercedes-Benz e200 and Mercedes-Benz e300 in sunroof, key and steering wheel adjustment. First of all, Mercedes-Benz e200 is equipped with an electric sunroof, while Mercedes-Benz e300 is equipped with a segmented electric sunroof. Secondly, Mercedes-Benz e200 uses a remote control key, while Mercedes-Benz e300 has a keyless entry function. Finally, the steering wheel adjustment mode of Mercedes-Benz e200 is manual up and down plus front and rear adjustment, while that of Mercedes-Benz e300 is electric up and down plus front and rear adjustment. In addition, Mercedes-Benz e200 is equipped with a 2.0T turbocharged engine, with a maximum power of 135kW and a maximum torque of 300 Nm, a maximum power speed of 5,500rpm and a maximum torque speed of 4,000rpm. These differences make Mercedes-Benz e300 better in configuration and performance. Therefore, if you have higher requirements for steering wheel adjustment and sunroof, you can consider choosing Mercedes-Benz e300. At the same time, there are some differences between Mercedes-Benz e200 and Mercedes-Benz e300 in price, so it is necessary to make a choice according to personal needs and budget.

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Ask the new M7 to break through 100,000. Two smart-driving rear-drive Max models are coming.

  Huawei brand, which people often mention, has blossomed in many fields and has achieved very good results. Take the field of new energy vehicles as an example. The joint development of Huawei and some brands with new power in car-making has gained a good reputation in the industry. In May this year, the new energy vehicles of Huawei and Cyrus completed the production line of 100,000 vehicles at the fastest speed, and the production capacity of the new M7 in the world kept climbing, with 27,000 vehicles delivered. The monthly delivery capacity will reach 23,000 vehicles in December, and the monthly delivery capacity will reach 30,000 vehicles from 2024, meeting the expectations of more users for the new M7 in the world!

  Now, the new M7 in the world has reached another milestone. It has a super-high "Chinese content", and it will definitely exceed 100,000 vehicles in two and a half months after its listing, becoming the best-selling model of HarmonyOS Zhixing. For the new M7, 100,000 orders are not only an honor, but also a heavy responsibility. After being congratulated by Huawei Yu Chengdong, the new M7 will also face a more rigorous test. It should not only face the challenges of the market, but also keep believing in itself and have unlimited determination to reassure consumers and the market about the "speed of asking the world".

  In this regard, Huawei has taken some measures. First, Huawei has invested 1 billion yuan in the whole supply chain, expanded the recruitment of more than 20,000 people and increased production shifts, and carried out continuous production 22 hours a day with a double-shift operation mechanism. Secondly, Huawei Yu Chengdong personally went to the factory to control the production quality of products and deal with them seriously in many aspects, so as to achieve high-efficiency and high-quality continuous production, so as to promote the continuous improvement of the production capacity of the new M7.

  Not only that, in order to bring consumers more diversified choices and meet the needs of different consumers, the new M7 two-wheel drive intelligent driving version came into being. Among them, the official guide price of the new M7 MAX five-seat rear-drive intelligent driving version is 289,800 yuan; The official guide price of the new M7 MAX six-seat rear-drive intelligent driving version is 309,800 yuan. Such a price, looking at the same price, has few rivals. Of course, this is closely related to its own product strength.

  With Huawei’s technological advantages, the new M7 in Wenjie is equipped with HarmonyOS Intelligent Cockpit 3.0 and HUAWEI ADS 2.0 advanced intelligent driving system, which truly improves the interactive experience and intelligent driving in an all-round way. The spacious top-class intelligent cockpit brings more advanced driving enjoyment, focusing on how to get comfortable. It not only has a car system with excellent humanized intelligent experience, but also has a Huawei Maglink magic suction car interface, which can complete equipment linkage, and also has the closed loop of Huawei’s technology ecology, such as the connection function of mobile phones, glasses, stereos and other equipment.

  In addition, in the field of intelligent driving, which is highly valued by the market, the new M7 has broken through the restrictions. Through 27 sensing hardware, upgraded GOD network 2.0 and RCR network 2.0, the vehicle is endowed with powerful functions of knowing things and knowing the way, which not only can accurately identify the traffic lights on the straight road, but also can actively yield to pedestrians and complete civilized intelligent driving. In addition, the new M7 set up a "sentry mode", which can intelligently detect threats, send out alarm reminders and record videos synchronously, which not only looks clear, but also covers the head and face more comprehensively, and always protects the rights and interests of users.

  Safety is an unavoidable topic in the automotive industry. Huawei took the lead in putting forward the concept of combining physical and intelligent means to empower safety, and applied it to the new M7. It launched an omni-directional anti-collision system in the world, which can effectively prevent forward, backward and lateral collisions. In terms of passive safety, the proportion of submarine-grade thermoformed steel, high-strength steel and aluminum alloy in the new M7 is excellent, and it is truly the best in its class, and its compression resistance is even better than that of a heavy truck.

  All in all, the new M7 in the world has won 100,000 orders in two and a half months, which is not a whim, but a result of strength. With the continuous empowerment of Huawei technology, the new M7 in the world has made great strides in many fields and has become the first choice for consumers to choose smart cars, shaping the benchmark image of "smart cars". The latest news, in the cycle of November 20-November 26 in car home, in the sales list of SUVs, the new M7 car in the world topped the list. In addition, from November 28, 2023 to December 31, 2023, users of the new M7 Max rear-drive intelligent driving version can enjoy a 27,000-yuan equity package, which includes 12,000-yuan interior and exterior decoration matching money and 15,000-yuan matching rights, of which 15,000-yuan matching rights can be deducted from the optional ADS2.0 urban intelligent driving package. Or users can choose to install a combination of rights and interests worth 15,000 yuan (21-inch wheels worth 10,000 yuan and one of the original aftermarket products), which can be said to be over-value. riders who need to change cars should not miss it.

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Full scene smart life arrival world beer city Huawei Qingdao flagship store whole house smart beer party mode waiting for you to experience.

A Special New Year Gift: Come to Huawei’s Qingdao Flagship Store "Ha Beer"

In the past two years, we have often heard manufacturers’ beautiful descriptions of "smart life". But for many ordinary consumers, the feeling of smart life only exists in imagination, and those cool technological experiences seem to be difficult to touch in daily life.

How to let consumers personally experience the beauty and convenience of the whole scene life and make it more concrete is a problem that many enterprises are thinking about.In Huawei’s view, user experience is the core, and product design pays more attention to human feelings. As an important part of the smart life of the whole scene, Huawei’s flagship store came into being.

On December 31st, on the last day of 2021, Huawei’s Qingdao flagship store was grandly opened, giving consumers in the world beer city a "special New Year gift".

Full scene smart life arrival world beer city Huawei Qingdao flagship store whole house smart beer party mode waiting for you to experience.

Brand-new design of 1269 square meters: Huawei flagship store landed in the world beer city

Very unique. Here, we can not only experience Huawei’s latest product experience, the most personalized scene experience, and the full-service experience, but also launch the whole house smart beer party model in combination with Qingdao local culture for Qingdao consumers to enjoy exclusively.

To some extent, this should be the most special flagship store of Huawei. It is of great significance to maintain the leading position of the whole scene experience for the next layout of Huawei’s flagship store.

Full scene smart life arrival world beer city Huawei Qingdao flagship store whole house smart beer party mode waiting for you to experience.

The address of Huawei’s flagship store usually chooses the core business district of a city, and this time is no exception.Huawei Qingdao flagship store is located in Vientiane City business district, one of the core business districts in Qingdao, including the first and second floors, with a total area of 1,269 square meters.

It is understood that Huawei’s Qingdao flagship store has adopted a brand-new design concept, which is inspired by Qingdao’s special geographical environment "the sea and the fresh air around it", and takes "sailing" as the design concept, paying tribute to marine culture from the perspectives of time, space and form, and expressing the pure, dynamic and static streamline of the flagship store incisively and vividly through design.

For example, the stone for the facade of the flagship store is made of natural marble Beijin beige from Turkey. It is a kind of hard building material, which transforms the sedimentary rocks of ancient ocean into ancient marine life and shell fossil texture after hundreds of millions of years of crustal movement. It has warm color and clear shell texture, which can arouse people’s memory of the primitive ocean.

The overall spatial logic of the flagship store draws lessons from the spatial layout logic of yachts. The first floor is a functional display and sales area, including automobile display and 3C product display, with high clear height and open space.

The second floor is an area with a strong sense of experience, such as the intelligent experience area of the whole house and the consumer community. The clear height is lower and more comfortable and quiet. Standing on the second floor, the unobstructed curved floor-to-ceiling windows make consumers feel like they are on the deck of a cruise ship, and the outdoor scenery is net.

It is worth mentioning that the floor between the first floor and the second floor draws lessons from the streamline internal cutting profile commonly used in yacht side lines, and with the elevation of LOW-E ultra-white glass, the whole has a very transparent visual experience.

Full scene smart life arrival world beer city Huawei Qingdao flagship store whole house smart beer party mode waiting for you to experience.

HUAWEI P50 Pocket, Smart Glasses, AITO Ask the World M5 Smart Car Huawei’s latest products are caught in the net.

As a venue to show consumers a full range of Huawei products, Huawei’s flagship store in Qingdao includes the latest and most fashionable technology products of Huawei at this stage, and a full range of products of Huawei’s mobile phones, watches, PCs, PADs, earphones, smart screens and smart devices, including the new HUAWEI P50 Pocket, smart glasses, HUAWEI WATCH D and AITO Wenjie M5 smart car released on December 23rd, which can be experienced by almost all Huawei products on sale.

There are five experience tables on the first floor of the store. The mobile phone products cover Mate series, P series and nova series, among which Mate and P series tables are more diversified.

In addition, it also includes theme tables, wearing tables, office tables, and a full range of products and related accessories to help consumers better experience and choose according to their own preferences.

In addition, in the product display,Conduct immersive scene experience design, covering smart scenes such as audio-visual entertainment, smart office, sports health, smart travel, and smart home.

For example, in the smart travel area, you can experience the HarmonyOS cockpit on the newly released first HarmonyOS AITO Wenjie M5 smart car. The mobile phone is the car key. No matter winter or summer, you can turn on the air conditioner in the car with one button to control the temperature. After getting on the bus, the car screen changes to the mobile phone screen every second, continue to listen to the unfinished music, and make unfinished calls.

In the smart office area, experience multi-screen collaboration, touch the computer with your mobile phone, and continue to operate unfinished work on the computer; The mobile phone interface is displayed on the computer side, so that the mobile phone can be completely operated on the computer side, and the distributed cooperation between the mobile phone and the notebook can be realized, with complementary advantages.

Compared with the single product experience area in the past, consumers here can really feel in the corresponding wisdom scene and truly realize what is smart life and what is technology changing life.

One-stop service experience in four VIP areas: making maintenance waiting a pleasure.

In addition to the immersive experience of smart scenes, Huawei’s Qingdao flagship store also provides four VIP areas to enjoy Huawei’s most complete service experience in one stop.

On the second floor of the flagship store, Huawei’s full product service authorization is provided, which includes four regional functions, namely, acceptance area, maintenance area, rest area and download and backup area, and can provide consumers with consulting and answering, fault detection, product maintenance, value-added services (Yanchangbao), data backup, cleaning and disinfection, mobile phone maintenance and other services.

Full scene smart life arrival world beer city Huawei Qingdao flagship store whole house smart beer party mode waiting for you to experience.

For consumers who come to repair, they can make an appointment in advance and arrange the number on WeChat to reduce the queuing and waiting time. Not only that, Huawei will also provide special backup machines for configuration services, so that users can have no worries when repairing their mobile phones.

When you are tired, you can also ask for a free drink in the rest area, turning the waiting for maintenance into a relaxed and comfortable enjoyment.

Original whole house intelligent beer party mode: in a word, "Ha beer" is unprecedented.

The "Smart Home" experience area on the second floor of Huawei’s Qingdao flagship store also creates a real home environment for consumers. Here, the intelligent operation of the whole room can be realized through the whole house intelligent host control, air purifier, 360 sweeper, incense lamp, body fat scale and other equipment, and the smart home atmosphere and custom key control can be realized.

In addition, consumers can preset music light show modes such as home mode, home mode, movie viewing mode and dining mode in the mobile APP.Trigger lighting and product linkage to cooperate with corresponding scenes, making home management more humanized.

Full scene smart life arrival world beer city Huawei Qingdao flagship store whole house smart beer party mode waiting for you to experience.

For example, in the home mode, after the fingerprint opens the smart lock, the living room speaker will broadcast a welcome message to go home, and the porch light will be turned on, and it will automatically go out after detecting that there is no one for a period of time. When the living room lights are turned on, the gauze curtain and the living room camera will be automatically turned off.

Not only that, Huawei’s Qingdao flagship store has also created a whole house smart beer party mode, which can be awakened by the voice of Xiaoyi "Ha Beer", which is also a special New Year gift brought by Huawei to Qingdao consumers.

After the voice wakes up the whole house smart beer party mode, the atmosphere lighting is turned on, the bonfire light is turned on, and the Sound X smart speaker will play the specified music, allowing consumers to instantly enter the party scene.

Here, holding a beer party can be done in just one sentence.

Innovative technology and integration of local culture are the smart life that consumers want.

With the advent of the era of Everything Smart, the consumption trend is becoming more and more scene-oriented, and the consumption service based on single products can no longer meet the diversified scene needs of consumers.

To this end, Huawei has long established a full-scenario intelligent strategy. Behind the full-scene smart life strategy, on the one hand, it is high-quality products and services, on the other hand, it is really acceptable to users. The immersive experience under the online scene is very important, and the opening of Huawei’s flagship store is the most effective catalyst to promote this strategy.

Full scene smart life arrival world beer city Huawei Qingdao flagship store whole house smart beer party mode waiting for you to experience.

Here, consumers can experience the most complete product categories and intelligent scenes, and present the full-scene smart life in front of users in one stop, which reflects the leading role of Huawei’s full-scene smart life experience.

Its greater significance lies in that while successfully replicating the past successful experience of Huawei’s flagship store, it better combines smart technology with Chengdu’s cultural characteristics, and through continuous innovation and upgrading, consumers can better understand, feel and experience Huawei’s full-scene smart life.

In my opinion, the opening of Huawei’s Qingdao flagship store not only marks the steady advancement of Huawei’s offline layout, but also accelerates the landing of Huawei’s full-scenario strategy. This kind of immersive experience that combines innovation with local culture and a brand-new design concept of sharing smart life is the smart life that consumers want to experience.

Huawei’s keen insight into consumption trends, through the rich personalized scene experience and the sincerity of warm and characteristic service, is leading the consumption reform in the era of all things.

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There are too many pits for live broadcast.

  Live broadcast with goods has sprung up and become a major shopping channel for consumers. However, the anchor is crazy "fudge", the marketing "routines" are diverse, and even problems such as counterfeit goods rampant and difficult refund have become problems. "Double 12" is approaching, and the judges of Haidian Court combined with typical cases to broadcast live shopping to avoid pits and defend rights for consumers.

  case

  The gold necklace became a "golden thread"

  "Three gold necklaces, ready, welfare 1000 single, 18-inch chain, original price 13 thousand, anywhere 13 thousand, limited to one single per person" "Today, not in 9999, not in 6999, not in 3999, get on the bus in 1999! Come to the bottom! " … …

  In the live broadcast room of a jewelry store, the anchor’s "words" attracted many onlookers, including Ms. Wang. The anchor with the goods is showing a gold necklace and claiming that it is the "bargain-hunting" price for the whole year. On the spur of the moment, Ms. Wang felt that the price was over-valued. She immediately clicked the "spike" button and paid the full amount at 9 o’clock that night.

  Soon, Ms. Wang received a gold necklace with the label of "all-gold phoenix tail chain". When she opened the package, she was blindsided — — This is not a gold necklace. The chain is as thin as silk thread. The inspection certificate of precious metal products is attached to the package, indicating: main gold (Au), pure gold, with a total mass of 2.48g.

  Ms. Wang suddenly felt cheated. "I really didn’t ask about the weight of the necklace before I bought it, because the anchor always emphasized ‘ There are not many goods ’ I am afraid that I can’t buy it before I quickly place an order. " Ms. Wang said that she estimated the weight of the necklace before deciding to buy it according to the anchor’s statement of "original price of 13 thousand" and the average market price of gold ornaments.

  Ms. Wang believes that the weight of the gold necklace received is only 2.48g g. Obviously, the jewelry store and the anchor falsely reported the original price, which constituted fraud to consumers.

  Ms. Wang sued for a refund and triple compensation. The court decision supported her claim.

  Judge’s statement

  The anchor is responsible for "opening his mouth"

  Different from shopping on e-commerce platform, a major feature of live broadcast with goods is the "marketing skill" of the anchor, which some people call "network shouting". The value, price and quality of goods are all introduced by the anchor’s mouth. In most cases, the goods described by the anchor are provided by merchants such as sellers.

  In the above-mentioned case, the court found that the anchor of the jewelry store on the live broadcast platform is the employee of the store, so the legal consequences caused by the anchor’s statement during the live broadcast should be borne by the jewelry store.

  The judge pointed out that the biggest controversy in this case lies in the original price of the gold necklace stated by the anchor. According to the definitions of "original price" and "fictitious original price" in the Notice of the National Development and Reform Commission on the Interpretation of the Provisions on Prohibiting Price Fraud, "original price" refers to the lowest transaction price with trading bills that the operator has made in this trading place within seven days before this promotion; If there is no transaction within the first seven days, the last transaction price before this promotion is the original price; "Fictitious original price" means that the original price marked by the operator in the promotion activities is false and fabricated, and it does not exist or has never had a transaction record.

  During the trial, the jewelry store did not submit evidence to prove that the gold necklace involved in the case had the "original price" in its online store, so it had to bear the adverse consequences of failing to provide evidence, and the court therefore decided that the "original price of 13,000" was not true and constituted fraud.

  At the same time, the judge pointed out that if the false delivery of goods or services related to consumers’ life and health causes damage to consumers, if the anchor is an independent individual, not an employee of the merchant, such as the merchant inviting stars to bring goods, celebrities to bring goods, etc., then the spokesperson should be responsible for the legal consequences caused by the contents of his display and oral statement during the live broadcast. If there is a problem with the goods, consumers can sue the merchants and anchors for rights protection, and the merchants and anchors bear joint and several liability.

  case

  The trial found that the phone was not good and the return was rejected.

  Xiao Li is a college student. He wants to buy a mobile phone with good camera function and smooth mobile games with a low budget. After browsing several mobile phone e-commerce, he is always hesitant. One day, when he watched a live broadcast of an anchor, the anchor was promoting a certain brand of mobile phone. The price, performance and appearance all met Xiao Li’s expectations, so he placed an order to buy it.

  After receiving the mobile phone, Xiao Li tried it for two days. It didn’t feel as good as the anchor said, so she wanted to return it and buy other brands of mobile phones. However, when negotiating with the merchant to return the goods, Xiao Li was rejected on the grounds that there was a prompt on the website that the goods that had been activated or depreciated in a large amount were not applicable for 7 days and there was no reason to return them.

  Repeated returns failed, and Xiao Li filed a lawsuit.

  Judge’s statement

  7 days no reason to return regardless of platform.

  According to the judge, the Consumer Protection Law provides for goods that are not returned without reason. In short, two conditions must be met at the same time before unreasonable return is not applicable: First, once activated or tried out, the value is derogatory; Second, online commodity sellers have set up significant confirmation procedures in the necessary process of commodity sales for consumers to confirm the single purchase behavior.

  However, in reality, merchants often use the platform particularity and commodity particularity as an excuse to ask consumers to click on the purchase when selling goods, that is, "confirm that it is not applicable and return goods without reason". The judge said that this is contrary to the legal provisions and is generally regarded as the "overlord clause". Merchants use this as an excuse to reply and the court will not accept it.

  The court held through trial that there was a legal relationship between Xiao Li and the live broadcast merchants. As a consumer, Xiao Li’s unreasonable return request within 7 days after shopping met the conditions stipulated by law. In addition, the merchant did not prove that the mobile phone depreciated greatly after activation. Therefore, the court supported Xiao Li’s claim for a refund.

  case

  Credulous "online celebrity" acne becomes disfigured

  Exaggeration, false propaganda, traffic fraud, selling toxic and harmful food … … In recent years, the rollover of "online celebrity" has become the "hardest hit" for live broadcast.

  The judge pointed out that many "online celebrity" rely on their own traffic, become the darling of businesses, and even "stand on their own feet", but the quality of the goods they sell frequently appears problems. Liu, a well-known online celebrity model, attracted countless fans in the live broadcast room with her beautiful style. Relying on the huge energy of "online celebrity effect", Liu bought a stirring kettle, a pulverizer and other equipment, and made and sold the acne-removing and whitening universal cream by himself using Baiyanjing and chloramphenicol as raw materials. After many fans bought and used it, their faces were damaged to varying degrees. The victim reported to the public security organ, involving nearly 300,000 yuan. The public security organ immediately arrested Liu. After the court concluded the criminal case, the victim filed a civil lawsuit with the court, demanding that Liu refund the purchase price and pay ten times the compensation.

  In the end, Liu was sentenced to one year and eight months in prison, suspended for three years and fined 150,000 yuan. In civil litigation, the court also supported the consumer’s claim.

  In another case, Zhao Dan (stage name: fat ya), an actor of a media company, publicized and sold a self-made "pure Chinese medicine slimming capsule" through a live broadcast platform without obtaining a license for drug production and sales, which made huge profits and caused many users to have adverse reactions. The court sentenced Zhao Dan to 3 years’ imprisonment and fined 500,000 yuan for the crime of producing and selling counterfeit drugs.

  Judge’s statement

  Be careful with fake goods, criminal and civil responsibilities

  “‘ Online celebrity ’ It’s not easy to become famous, so we should cherish our feathers. After gaining huge traffic, we should attach importance to our personal image and focus on spreading positive energy. The so-called ‘ A gentleman loves money and takes it wisely ’ 。” The judge said that in recent years, the fake bird’s nest incident of well-known anchors, the "fake sweater incident" of Luo’s goods, and some well-known TV hosts have also been exposed for fraud … … These behaviors of the anchor not only harm the rights and interests of consumers, but also wander on the edge of illegal crimes.

  If there are serious quality problems in the goods, according to the provisions of the Criminal Law, producers and sellers adulterate the products, pass the fake products off as genuine ones, pass the substandard products off as qualified products, and the sales amount reaches more than 50,000 yuan, which constitutes the crime of producing and selling fake and inferior products. Whoever produces or sells fake and inferior products may be sentenced to life imprisonment at the highest. In product liability, criminal punishment does not exempt civil compensation, and consumers can still ask sellers or producers to refund the payment and make compensation.

  "The anchor should take honesty as the foundation and play the law ‘ Edge ball ’ No! " The judge stressed.

  Pit avoidance guide

  Remember three tricks for live shopping

  In view of the current chaos of live broadcast, the judge gave three suggestions:

   When consumers choose live shopping with goods, they should try to choose those platforms and sellers with large scale and high credibility.

   Before buying, you can know the brand, origin, performance and price of the product through physical stores and e-commerce platforms, and don’t be fooled by the anchor’s mouth. We must consume rationally. "The lowest in the whole network", "the lowest in the whole year", "the best in quality" and "never lose money when you buy it" have become the cliché of the live broadcast industry. Consumers should not believe this absolute term. At the same time, consumers should not blindly consume out of their personal love and admiration for the anchor, let alone be confused by the commodity shortage atmosphere deliberately created by the anchor and the platform.

   When shopping, you should keep relevant evidence, such as advertising, promises, purchase records, payment vouchers and express delivery numbers, for future rights protection. If negotiation with the merchants fails, consumers should promptly complain to the Consumers Association and other departments or go to court to avoid missing the statute of limitations. At present, China has implemented the "Management Measures for Webcast Marketing (Trial)". Accordingly, when consumers are "chopped up" in the live broadcast room, the main bodies that can be held accountable are the anchor, the operator of the live broadcast room, and the live broadcast platform. If the product quality responsibility is involved, the producer can also claim rights.

  The judge reminded that the live broadcast of goods is no longer just the commodity marketing of household appliances and daily necessities, but also the live broadcast of goods in financial services such as funds, wealth management and insurance, which is not differentiated on the live broadcast platform, resulting in confusion of the main body of financial live broadcast marketing, or hiding the risk of fraud. The judge suggested that the live broadcast platform should be supervised by classification to help different consumer groups identify products.

  The platform should consolidate its responsibilities and implement the platform certification mechanism. For example, for the live broadcast rooms and anchors with good consumer evaluation and high authenticity of goods and services, the platform responsibility is materialized and visualized, so that consumers can intuitively choose guaranteed live broadcast rooms for shopping consumption. Make good use of big data to increase the efficiency of consumer risk warning. The platform can dynamically match consumers’ identity information with their consumption behaviors. For example, for minor consumers, once they find abnormal consumption behaviors such as large consumption and inappropriate consumption of alcohol and tobacco minors, they will send prompt information in time to contact their guardians, so as to reduce the situation that guardians can only cancel the large consumption of minors through litigation. Our reporter Gao Jian correspondent Qin Pengbo

通过admin

Behind the death of female drivers: Are the traffic of motorcycle online celebrity exchanged for safety?

  Jimu journalist Zhan Shuo

  Recently, the female online celebrity "Touge" was killed in a car accident while driving a motorcycle in Chongqing.

  The live video shows that the "head brother" wore a full helmet, but the lower body did not see the relevant protective gear. Witnesses said that the "head brother" was unfamiliar with the local road conditions and crashed into the wall after driving into the tunnel at high speed, causing an accident.

  According to public reports, in the past year, many motorcycle online celebrity have passed away due to traffic accidents.

  Some motorcycle enthusiasts said that many riders drive motorcycles and lack awe of safety. What they care more about is the traffic of motorcycle videos. Instead, it ignores the safety that should be put in the first place.

  Many riders who were injured during riding also warned: "A car accident may make you lose the opportunity to start all over again."

  There was an accident in online celebrity with 12,000 fans.

  In the video of the driving recorder, a motorcycle quickly overtook from the right.

  In the following time, the video image entered the tunnel. In the tunnel, you can see someone lying on the ground. Near the tunnel entrance, several motorcycles stopped at the roadside, and the riders ran back to the tunnel.

  In the photos of the traffic accident scene released by netizens, the motorcycle is across the lane in the tunnel, and a female rider is lying on the ground without moving. The picture shows that she is wearing shorts, no protective gear is seen on her legs, and one leg is obviously bruised.

  An insider said that the accident occurred at about 4 pm on September 15, in the underpass tunnel of an overpass in Chongqing. The woman who fell to the ground was online celebrity, a motorcycle from Henan Province. She came to Chongqing with her boyfriend and other riders this time, preparing to participate in this year’s Chongqing Motor Expo.

QQ Pictures 20230919231044.jpg

  "Boss" is riding (Source: Network)

  On the 18th, Jimu journalist called the police in the jurisdiction where the incident occurred, but no response was received about the accident. According to media reports, the staff of Chongqing Public Security Bureau confirmed that there were related traffic accidents.

  After the incident, the account of a video platform of "Touge" has been displayed as private, and the account nickname, avatar and personal cover have been changed.

  On the day of the incident, the online biography was a social account of the boyfriend of "Touge", saying, "She got a driver’s license last year and her driving skills are quite good, but I really didn’t value her. Now things have gone wrong, and it’s too late to say anything."

  Lessons learned from broken clavicle by experienced riders.

  According to public reports, over the past year, a number of "motorcycle online celebrity" have been killed in traffic accidents, including "Zhuang Muqing", "Xiaoyu loves to eat fish" and "Liu Fugui", most of whom are young people in their twenties.

  For the accident of "Boss", Ms. He, who has many years of riding experience, told Jimu journalists that according to the existing online videos and other information, it may be caused by unfamiliar road conditions and too fast speed. "I have ridden in Chongqing. The road conditions there are very complicated and there are many corners, and it is either uphill or downhill. There are certain requirements for the rider’s skills."

  Some netizens said that the "head brother" was trying to catch up with the team in front, causing his own speed to be too fast. In this regard, Ms. He said that riding must have its own rhythm, and the riding speed must be determined according to the displacement, performance and driving ability of its own vehicle. "He can control the ride to 100 mph, but I can’t control it, so ride 80 mph. There is no need to be brave."

QQ Pictures 20230919231201.jpg

  Social media account of "Touge" (Source: Internet)

  Ms. He told Jimu journalists that once riding an accident, you may lose the chance to start all over again. Just two days ago, Ms. He just had an operation and took out the steel plate fixed at the clavicle last year.

  In June last year, when Ms. He was riding a scooter of others, she was unfamiliar with the condition of the car, which led to a collision with a taxi that forcibly changed lanes. "At that time, the brakes of the car I was riding were not very good, and the tires were slippery. I couldn’t stop people and flew out." The accident directly led to Ms. He’s clavicle fracture. She lay in the hospital for a whole month and had a steel plate implanted surgically, which cost more than 30,000 yuan.

  Ms. He said that the traffic police accounted for 30% of the responsibility for this accident. She recalled that at that time, she felt that she had been riding a large-displacement car for several years and was very familiar with it, not to mention riding a scooter. Looking at the spacious non-motor vehicle lane, she stepped onto the non-motor vehicle lane, but she didn’t expect an accident. Ms. He said that the accident could have been avoided as long as she was careful.

  After the operation, Ms. He’s injured collarbone will have an impact on her arm strength and lifting heavy objects, and it will be dull when the temperature is low. Until a few days ago, she went to the hospital to take out the steel plate, and now she is slowly recovering.

  It is precisely because of this accident that Ms. He will pay special attention to wearing protective gear, observing the road conditions at all times and cherishing the opportunity to ride on the road.

  Security issues behind traffic.

  In the video released by motorcycle bloggers, hot pants, vests and black silk seem to be the standard of the picture.

  Online celebrity, whose fans have just turned over 10,000, released a cool cycling video with long hair fluttering, and with such a rebellious statement as "You have to ride a race when you are young, and your bones fall quickly", you can get thousands of praises. After the video released continuously every day made fans get more than 100 thousand, bloggers began to bring goods.

QQ Pictures 20230919231454.jpg

  Online celebrity social account of a motorcycle (Source: Network)

  "In fact, it is no problem to shoot videos for traffic, but some people don’t really love motorcycles, but regard motorcycles as a tool for them to make money." Mr. Ding, the head of a motorcycle club in Hubei, said that many riders really love motorcycles and filmed their motorcycle experiences as videos for everyone to enjoy. However, some people think about how to shoot videos every day to suck powder, and even copy other people’s video shooting methods and texts directly without thinking, which is completely stale.

  "Those so-called good-looking traffic videos, girls wear less, and many don’t wear protective gear, which looks very cool." Mr. Ding said that this kind of video is not only irresponsible for his own safety, but also misleading to others.

  Ms. He said that it is normal for everyone to love beauty and want traffic in the Internet age. "But I don’t understand some behaviors." Some people go out to play by bike, blow up streets and tilt their heads on the highway. In fact, these behaviors have completely affected others.

  Mr. Ding said that motorcycles are not safe as a means of transportation. As a rider, I fell in love with the free air from the moment I got on the motorcycle. But true love should be to guard against risks, obey rules, wear protective gear and ride safely.

通过admin

Tik Tok made efforts to "interest in e-commerce", where does the star take the goods?

Laiyuan Mixiniu Entertainment

Text | Founder   

"Many stars want to do live e-commerce. They don’t know that this is much more complicated than they think. You need a very strong supply chain team, not your fans who stand there and talk can make money …"

 

A few days ago, Luo Yonghao made this speech on a hot search in Tik Tok. At the same time, he also set a flag, hoping to complete the target income of 10 to 15 billion this year. There are thousands of stars with goods. Why can Lao Luo get a drink alone and occupy a seat in the "Four Kings with Goods Live"?

The word "supply chain" was repeatedly mentioned in Lao Luo’s speech, which reflected the hidden e-commerce operation system behind the seemingly simple live broadcast. At the first Tik Tok E-commerce Ecological Conference that Lao Luo appeared this time, Tik Tok first proposed the concept of "interest e-commerce": an e-commerce based on people’s longing for a better life, satisfying users’ potential shopping interests and improving consumers’ quality of life.

 

In other words, traditional e-commerce relies on users’ search behavior, while Tik Tok e-commerce relies on "short video-based interest content" to actively provide Amway good things for users and lead the improvement of people’s quality of life. After the "interest e-commerce" strategy has landed, or the brand store broadcast has ushered in a big outbreak, the traditional star live broadcast has an uncertain road ahead.

On the other hand, bid farewell to "the first year of star live broadcast with goods". In 2021, the world of star goods will no longer grow wildly, and most brands have a good idea about the strength of each big coffee. After the big waves, the stars who have not made a successful start will fly away, and the remaining "gold" will either return to the main business of performing arts, or face the decline of GMV cliff, or gradually delegate power to their disciples …

 

Star live broadcast with goods 2021, the situation is changing.

"First year" in 2020 and "Fever" in 2021.

"The destination of stars is to bring goods."

 

In the just-concluded Tucao Conference 5, Viya, a "sister with goods", made fun of the trend of stars grabbing her job. Due to the epidemic situation, film and television winter, 2020 is indeed the "first year" when stars flock to the live broadcast room.

 

However, only one year later, seeing him rise from a tall building, seeing him entertain guests, and seeing his building collapse, the star is becoming a cash cow in the eyes of the live broadcast platform, and it is no pity to abandon it. The market is "cooling down".

 

Open the "Star Cafe Kanban" with the data of Gourd for nearly 30 days. No matter the platforms of Amoy, Shake, Express and Beijing, the average sales of most star live broadcasts are below 10 million, and only Zhang Ting, Stephy, Tu Lei and Hu Haiquan are higher than this figure.

Among the four, Zhang Ting faded out of the entertainment circle for a long time, and now her main identity is the founder of Wechat business brand TST. Strictly speaking, she is more inclined to businessmen than stars; Tu Lei, who scored 27.86 million sales per game, is best known as the emotional tutor of Tianjin Satellite TV’s people’s livelihood mediation program "love battle". It is also far-fetched to call him a star.

 

In terms of monthly total GMV, from last year to this year, all the stars have an amazing falling curve. According to the statistics of Hulu, in the second half of last year, eight stars, including Zhang Ting, Tamia Liu and Lin Yilun, achieved GMV of hundreds of millions in some months, but only Luo Yonghao can do it this year.

 

On the one hand, the decline of GMV per game, on the other hand, the sharp drop of broadcasting frequency. With the spread of the epidemic and the revival of the entertainment industry this year, many stars who originally brought goods because they were "idle at home" began to shift their focus back to their main business, and it was inevitable that they could not do their best to bring goods live.

 

Tamia Liu, the "Liu Yidao" who once dominated Taobao’s cargo industry, only broadcasted two shipments in the past 30 days, with an average sales of only 6.095 million; Last year, the last live broadcast of Li Birthday, which had a stable record, had to be traced back to January 17, and it had not been broadcast for nearly three months, and his live broadcast only achieved 9.2768 million sales. As for Michael Chen, Stephy and others, they can only keep one or two live broadcasts every month.

 

Another phenomenon is that stars gradually fade out of the live broadcast room, and more and more frequently they are handed over to new anchors to replace them. For example, in Luo Yonghao’s live broadcast room, on the surface, the "daily broadcast" has increased the frequency, but in fact, Lao Luo’s appearance times are getting less and less, and the audience is even tired of watching new anchors such as Zhu Xiaomu, Li Zheng, An Tian and Lin Duola, because they really appear too many times.

Standing at the node of 2021, the world of star goods delivery has undergone more than a year’s evolution. Brands have more or less gradually realized the truth that "flow is not equal to sales", and there are fewer sloppy projects that blindly attract stars into the game. Nowadays, the remaining high-quality star goods are gradually evolving in two fixed directions.

 

The first category is the mode of "head anchor+traffic star assistant". In fact, "supporting performance" may be a more suitable position for stars than "solo anchor" to bring goods. Visiting the live studio in Li Jiaqi and Viya and participating in it as a supporting actor can not only ensure the professionalism of the delivery operation process, but also interact closely with the anchor, and it is easy to be fired into a loud "out-of-circle event".

 

For example, last month, "Lu Han walked into the live broadcast room in Viya and changed to eat and broadcast" boarded a hot search. In the live broadcast, he ate and drank hot pot and barbecue without idol burden, which made the topic reading volume soar to 670 million; A few days later, Dilraba appeared in the live broadcast room in Li Jiaqi, announcing the new drama "Long Songs", hoping to finish the announcement task efficiently while mentioning the hot search.

The second category is that the star leads a supply chain team, the establishment of MCN company, or the star actively signs a contract with MCN to obtain MCN’s full set of live technical support. For example, Luo Yonghao’s "Make Friends" team signed a note for Stephy and other stars to provide live broadcast solutions for a long time.

 

No matter what kind of form, the above-mentioned star live broadcast with goods is becoming more and more professional. Brands are no longer superstitious about inviting high-flow stars to create momentum, but more calmly choose stars with experience in goods cooperation, and match the most suitable goods according to their people’s settings, and operate the projects with goods with stars more finely.

The stars belong to MCN?

Where will the star live broadcast take the goods?

 

First of all, it must face the competition with other modes of carrying goods. Combined with the macro e-commerce ecology, whether it is the "interest e-commerce" first mentioned by Tik Tok or the "content+private domain" live e-commerce that Aauto Quicker has been talking about, its core is to create an immersive shopping scene for users to "tap their potential consumption needs".

 

In this respect, "brand shop broadcasting" is a new threat. According to "Flying Melon Data: Trend Report of Brand Store Broadcasting in 2021", in February 2021, the number of brand store broadcasts nearly doubled compared with January; Up to now, Tik Tok’s brand-name store broadcast sales have accounted for more than 50% of the total sales.

The advantage of brand store broadcasting is to bring users a "cloud shopping" experience, especially watching clothing store broadcasting, which is very similar to walking into a clothing store in a shopping mall. The way the anchor controls the rhythm and mobilizes the atmosphere in the live broadcast room is very close to the shopping guide scene that the public is most accustomed to; And brand stores communicate seamlessly online and offline, and it is easier to carry out profit concessions, so it is easier to obtain high conversion.

 

Of course, star live broadcast also has its competitive advantages, that is, high traffic and the spread of endorsement effect. In public cognition, the appeal of stars is usually far greater than that of brands. It is easier to occupy users’ minds by using celebrity endorsements to bind with brands than by directly and rudely preaching brands.

 

In addition, if the star live broadcast wants to compete with the brand store broadcast track, the most essential thing is the positive contest of live broadcast frequency and live broadcast time. This means that stars who are interested in live e-commerce must adopt a "professional" attitude, one is to ensure a stable and continuous live broadcast frequency, and the other is to cooperate with excellent supply chain teams.

 

From this point of view, this is why a large number of middle-aged stars, artists who have left the entertainment circle, and stars below the third line will be active in the live broadcast room. Cao Ying and Lin Yilun, "representatives of middle-aged stars", Zhang Ting and Ye Yixi, "representatives far away from the entertainment circle", and Yu Zhen and Ji Jie, "representatives of stars below the third line", all of whose GMV are among the best in the industry.

As for the excellent supply chain team, it will become the core factor to determine the star GMV in the future. As Lao Luo said, the biggest contributor to the live broadcast is not the anchor, but the supply chain team behind it. If there is no foundation of supply chain, even if you are eloquent, you can’t bring goods. People, goods and fields are indispensable.

 

In fact, keen artists have long smelled the changing trend of stars with goods. In the middle of last year, Hu Haiquan, who is a musician and an investor, has been personally involved in every link of product selection, script planning and live broadcast. In June last year, he conveniently founded MCN Company Jujiang Xingchen, and signed a number of artists such as Yu Zhen, Li Naiwen, Charmaine Sheh and Jiang Shan to form a live matrix.

 

When he settled in Aauto Quicker, Hua Shao founded a brand-new MCN company in the same period. He hoped that his live broadcast career would last at least three to four years, and he could build the brand of "Feizaihua Department Store" by accumulating users in the future, so as to develop his own brand supply chain in the future.

 

At the Tik Tok E-commerce Ecological Conference, Luo Yonghao took another step forward. On the one hand, he announced that he would serve more stars and online celebrity through accumulated supply chain capabilities; On the other hand, the "Make Friends" brother company will start the education and training for anchor online celebrity, with Lao Luo as honorary principal and training lecturer.

 

This sends at least two signals. First, for the stars, "making friends" may be the best service provider for the current stars to live broadcast. Previously, they provided a full set of live broadcast solutions for Stephy, Li Dan, Jerry Lee and others. Now, Qiwei’s average sales have reached 30 million. Become a "friend of Lao Luo", or the best destination for all stars to bring goods in the future.

Another signal, for the new anchor in the industry. On the one hand, Lao Luo will build a group of high-quality and professional anchor teams to improve the employment environment of low-quality "gang-type" anchors in the past; On the other hand, he stressed that on the basis of laying a solid supply chain, excellent amateur anchors may not be inferior to stars in bringing goods, and among them, Li Jiaqi and Viya are likely to be born.

 

From this trend, the future industry will be divided into two parts: a group of stars with stable live broadcast time will be advanced to "professionalization" under the system of self-built supply chain; High-quality new anchors trained by professionals have the opportunity to grow into independent Li Jiaqi and Viya.

 

In the future, the live broadcast with goods will be surging.

(

通过admin

Is the mobile phone a "multiplier" or a "jammer" for children’s growth?

After 00 and 10, they seem to face two "parallel worlds" since they became sensible — — Virtual world and real world. To some extent, they have two sets of "ways of living" and even two "social support systems".

  Under such circumstances, banning their contact with mobile phones and depriving one world may not make another world better. This also means that parents’ management of their children’s mobile phones is not simply to isolate their children from their mobile phones, but to help them better survive in the "parallel world" and add value to their lives.

  Video games and social software firmly attract children’s attention, and even many parents think that mobile phones are the "root of all evils" that affect children’s studies.

  Since the beginning of this year, the Ministry of Education has issued documents, clearly requiring five management in primary and secondary schools, namely, mobile phone management, sleep management, extracurricular reading management, homework management and physical health management. Before the start of school in autumn, the State Press and Publication Administration issued a document to strictly regulate the time when online game enterprises provide online game services to minors.

  Under such circumstances, do parents still need to control the time and scope of use of teenagers’ mobile phones? The answer is yes.

  Under the rude ban, children are more likely to indulge in the internet.

  If mobile phones are completely banned, can we go back to the era of rolling iron rings and playing glass balls?

  The answer is probably impossible. Today, the mobile phone is not only a communication tool, but also a "leisure tool" with the update of the times. Not to mention that children love to play, many parents take their mobile phones and it is difficult to put them down. Whether children or parents, the first thing they need is to think calmly about what kind of existence mobile phones and online games are; How should we deal with this mode of existence and achieve a better life for ourselves?

  What exactly is a mobile phone? Mobile phone is a bridge of interpersonal communication, which makes the world smaller and our life circle bigger. Mobile phones are also a tool to transform the world, and many traditional industries have been reshaped online; Including online education, has also entered the study and life of minors.

  According to the "Research Report on the Internet Use of Minors in China in 2020" issued by the Central Committee of the Communist Youth League and the China Internet Information Center, 11.5% of minors spend more than 2 hours online every day on weekdays, and 12.2% spend more than 5 hours online every day on holidays; Among these underage netizens, 62.5% often play games online, and more than half play mobile games.

  It can be said that the mobile phone seems to be the entrance to a "parallel world". When you open the mobile phone, there are surprises and temptations. Some people are "hunting" and "growing vegetables" in it, and some people are lost in it. Both parents and children must learn to survive in this world. Don’t be afraid of strangeness, don’t shrink back from challenges, don’t be lost by temptation, and don’t be disqualified by ignorance.

  But the reality is that the survey shows that 10% of parents don’t let their children play mobile phones at all, and even when their children surf the Internet, such parents are nervous. There are 60% children who check the information online normally, and they have been mistaken by their parents for playing games.

  However, many parents talk about the wrong of mobile phones and games, but they can’t let go of their mobile phones. Their preaching is often difficult to convince children. At the same time, the study found that compared with children who are not addicted to the internet, the proportion of parents who surf the internet frequently is 16% higher, and the proportion of parents who don’t communicate with each other and play separately is 10% higher.

  Research from China Youth Research Center shows that children are more likely to indulge in the internet in families that rudely prohibit their children from surfing the internet.

  Those children who are academically gifted are not completely free from playing mobile phones and games.

  Many parents think that after children are separated from mobile phones and games, the "extra" time will be spent on learning. After all, time is constant. If you don’t spend it on mobile phones or games, you will spend it on learning. Is it true?/You don’t say.

  In fact, because learning efficiency is related to learning time and effect, the longer the learning time, the lower the learning efficiency without obvious improvement in learning effect.

  To make matters worse, the inefficient learning mode will only bring children a low sense of self-efficacy, and they will become less and less fond of learning, even tired of learning and refuse to learn.

  Whether you study, use your mobile phone or play games, in the final analysis, it is to let your children grow up and make them more knowledgeable, capable and valuable.

  No matter whether the child goes online or plays games, when he becomes better and better, it means that parents should let go moderately and don’t dwell on details such as his study time; If the child becomes worse and worse, then parents should pay attention to his state. In our investigation, we found that those children with excellent academic performance are not students who don’t play mobile phones and games at all. From many dimensions, we can see that their lives are complete and their vitality is high.

  Parents’ intelligent management of their children’s mobile phones does not mean that children and mobile phones are completely isolated. Mobile phone management is not a means to control children, nor a tool to reward and punish children, nor is it a way for parents to vent their emotions. Managing mobile phones is to improve the parent-child relationship, not break it.

  Let children learn self-discipline, not heteronomy.

  How to survive better in both virtual and parallel worlds? This requires parents and children to face together and explore together through agreement. Parents should be well-founded and avoid unilaterally adjusting their children’s rules of using mobile phones based on their own subjective wishes. Some parents said that it is not that children are not allowed to play mobile phones, but it is stipulated that they can only play for 30 minutes every day. Then why 30 minutes?

  In the eyes of experts, children under 3 years old should not touch mobile phones and video games. They should climb, run, play with mud, play house, touch and feel the world with their bodies, instead of raising children on the screen.

  At the age of 3-6, children can watch cartoons, science and education films, play interactive games and learn to sing and dance, but it is best not to spend more than one hour every day, and they should play with adults or children in the rest of the time.

  At the age of 7-9, children can use their mobile phones to complete daily tasks, look up information in online courses, and interact in a circle of friends. However, these activities should be carried out under the supervision of parents, monitoring, guiding and managing the online content, interactive objects and overall time.

  Children aged 10-12 can have personal privacy. Parents don’t have to supervise everything. They should grasp the overall direction, control the overall time, solve the problems they encounter, often communicate with their children about their online experience, and improve the online rules through mutual negotiation and interaction.

  Children aged 13-18 should independently manage their own mobile phones and time, incorporate mobile phone management into their master plan of life, study and communication, constantly adjust and improve their mobile phone management level, and make mobile phones a "multiplier" rather than a "jammer" for their own life growth. In this process, the relationship between parents and children should be cooperative rather than antagonistic, and parents should gradually give their children the initiative in mobile phone management. In the whole process, maintaining a good parent-child relationship has always been the first magic weapon to give children the ability to manage their mobile phones.

  Managing mobile phones is to let children learn self-discipline rather than heteronomy. Parents always let go and children always grow up. One day, children will use and manage their mobile phones and play games online completely independently. Theoretically, the earlier parents let their children learn the autonomous management of mobile phones and games when they enter adolescence, the less likely their children are to become addicted to mobile phones or games, and the lower the probability of parent-child conflicts.

  Never choose "screen parenting" because you are afraid of trouble.

  The essence of mobile phone management, like emotional management, network management, wealth management and time management, is a part of life management, so mobile phone management for children should start from an early age.

  First of all, parents can’t "screen parenting" when their children are young because they are afraid of trouble.

  Children’s best playmates are parents. Many parents give their children a mobile phone when they are young, so that they can calm down and play by themselves. When children develop the habit of playing with electronic products such as mobile phones through this "screen parenting" method, or find fun in it, parents often upgrade "screen parenting" to a way to control their children. If you are satisfied with your child’s performance, reward him to play with his mobile phone for a long time. If you are not satisfied, deprive him of the right to play with his mobile phone. Over time, in children’s minds, playing mobile phones and playing games is happy, and the occurrence of this happiness is irregular. Only when parents are in a good mood can they play as long as they can.

  When the child enters rebellious adolescence in this way, he will think, why can I play casually when I was a child, but I can’t play now? Why can’t adults just play and I can’t? Why can’t I play when other children can decide for themselves?

  At this time, it is easy for parents to enter the parent-child war if they want to take care of their children’s mobile phone use. This is why parents should manage their children’s mobile phones early, slowly and flexibly, not late, quickly and rigidly.

  Secondly, parents should help their children to start a variety of happy modes. Some children have no playmates, no leisure activities, and can only stay at home alone after studying, and there is no one to communicate with, and they also lack independent activities at home. At this time, mobile phones and online games are the fastest thing for them to get started, the most timely positive feedback, and the easiest thing to put into their emotions. When they turn on their mobile phones, they can escape from reality and forget their unhappiness.

  For such children, we should help them reduce their study pressure, reduce their rankings, reduce their homework, improve the parent-child relationship and teacher-student relationship, increase exercise, increase classmate interaction, increase extracurricular reading, give play to their hobbies and specialties, let them get in touch with nature and engage in social service activities, and rescue them from mobile phone addiction.

  At the same time, we must help children build a circle of friends. From the middle and senior grades of primary school, the influence of peers began to surpass that of parents and teachers. In junior high school, peer influence becomes the "first influence", and developing peer relationship is one of the most important life tasks for adolescents. At this time, it is a critical period to help children build their own circle of friends, develop friendship and find their own social support system. Therefore, parents should provide more time, space, financial support, guidance and protection for their children’s socialization. With social circles such as painting circle, technology circle, performance circle and sports circle, children will not be lonely and depressed, nor will they just play mobile phones in their lives.

  At this time, parents should retreat appropriately, don’t snoop and monitor, and let go appropriately to let their children grow up in the group. Otherwise, parents with high sense of control will encounter children who pursue high autonomy, and parent-child conflicts will be inevitable.

  Facing adolescent children, parents should learn to "quit" appropriately.

  The research shows that once a conflict occurs, the worse the parent-child relationship, the higher the proportion of children addicted to the Internet, and the higher the proportion of playing games and brushing videos. Therefore, in the face of adolescent children, parents should learn to "quit" appropriately, leaving enough room for their children to be independent.

  Let children manage their own time bank. Nowadays, many parents are keeping an eye on the time when their children play mobile phones. As a result, the more they stare, the more they can’t stare, and conflicts occur. In fact, mobile phone management is a problem that children must face in this life. If they can’t control it when they are young, they can’t control it when they are older. In fact, many of us adults and even the elderly are no better than children in cell phone addiction.

  The author’s suggestion here is: When children go to middle school, they should learn to manage their mobile phone use. If parents are not at ease, they can set up a mobile phone use time bank for their children. Parents and children agree on the total time of playing mobile phones every week. Within the total time range, children can choose when to play or how long to play each time. If the total time runs out this week, parents can confiscate their mobile phones in the remaining days. If it is overtime or has special needs, with the consent of parents, it can be borrowed in advance from the total time next week, but the time interest should be paid at 1: 1.5 or 1: 2 times. If you have a balance this week, you can automatically transfer it to next week or redeem the prizes your child wants. In short, it is necessary to gradually shift the parental management mode of mobile phones to the self-management mode of children.

  With the era of cloud storage, big data, 5G Internet of Things, artificial intelligence and mobile terminals coming to us, no one can stop it, and everyone must open their arms to meet the changes. For parents, this requires courage and wisdom. It is not feasible to rely on blocking. It is better to equip the children’s body and mind first and let them be "Peter Pan" who embraces the new era.

  (He Lingfeng is a professor at Shanghai Institute of Physical Education and a member of the Steering Committee of College Psychology Teaching of the Ministry of Education.)

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Did you see the best movie last week?

As we said yesterday, there were quite a few good movies released last week.

Therefore, in last week’s Douban movie-Zhoukou tablet list, six new films were on the list at the same time. Among them, the best evaluation is this Hollywood blockbuster "13 lives" which just went online in August.

This film is now rated by nearly 10,000 people, and it still maintains 8.3 points. In this year’s new film, it is also very worthy of attention.

At first glance, Thirteen Lives may not be so amazing, just a traditional disaster film. But thanks to this solidity and tradition, the film has maintained a very good visibility, which is the kind of familiar taste.

Of course, from the line-up, this film is really worthy of attention. The director of this film is the old director Ron Howard, who is also a heavyweight director in Hollywood. Both the director and the producer have participated in many excellent works.

Many well-known films, such as A Beautiful Mind, The Iron Fist Man, Fast Wind, Apollo 13, Dialogue with Nixon and so on, are all directed by Ron Howard.

Of course, he also has an actress daughter, bryce dallas howard, who is also well known to everyone.

In addition to director Ron Howard, Vigo Mortensen, Colin Farrell, joel edgerton and others also added a lot of color to the film. Only from the line-up, this is indeed the most noteworthy film in the near future.

Besides, the film is also very attractive in plot.

The movie "Thirteen Lives" is based on a real event, from the cave rescue incident in Thailand in 2018. It is estimated that some friends still remember that incident, because it happened to be during the World Cup.

Twelve Thai football teenagers went to explore caves with their coaches, but because the rainy season came early, they were trapped in caves by a heavy rain, which lasted for many days.

After that, the Thai government and thousands of volunteers from all over the world began a long rescue work.

Just last year, there was a documentary about this incident, so we can watch it together with reference.

That’s last year’s Cave Rescue in Thailand:

This documentary is also very exciting. Today, the score of Douban is over 10,000, with a score of 9.0, which is also a high-scoring documentary last year.

Its director is Jimmy Chin and Elizabeth Chai Vasarhelyi, a well-known documentary couple. Their previous documentary "Rock Climbing with Hands" must have been seen by many friends.

In fact, whether it is the documentary "Cave Rescue in Thailand" or the drama "Thirteen Lives", the content is similar. After all, they all originated from the same real event.

Or, you can look at these two films this way. The documentary "Cave Rescue in Thailand" is more like a background information display, so that you can better understand the whole incident.

The drama "Thirteen Lives", because it is a drama performed by actors, will naturally add some detailed descriptions and emotional clues, including the recurrence of some events that cannot be presented in documentaries, which will make the audience feel the event more intuitively.

Of course, for me, whether it is a documentary or a drama, the feelings are actually similar.

As mentioned earlier, in fact, we often see all kinds of news or movies about disaster rescue, but what is special about this incident is that apart from the official rescue in Thailand, there are thousands of volunteers from all over the world who work together and do their best to participate in this rescue.

Even the people who played a key role in the final rescue were amateur cave divers, not professional rescuers.

When this group of volunteers from all over the world, who had nothing to do with these teenagers, volunteered to participate in the rescue without fear of hard work.

Is the most touching part of this incident.

It shows the rare goodwill in human nature, ignoring language, race and national boundaries …

Is across everything.

The reason why I was moved by such a plot is that in the last two years, such goodwill has become more and more scarce.

When teenagers were found trapped in caves, the Thai authorities quickly organized a rescue team. However, this rescue is indeed very difficult.

Because the cave was very deep and filled with water, at first, they were not even sure whether these teenagers were alive or dead.

In order to get further information or promote rescue work, it is necessary to dive in caves.

Although Thai SEALs have rich diving experience, they are not good at cave diving.

After all, cave diving is not a routine diving, it will be more dangerous and more difficult. Compared with conventional diving, cave diving will face more complex and unknown terrain, including the possibility of passing through a very narrow hole.

Especially, in the process of cave diving, the visibility of divers is extremely low. On the one hand, the water in the cave is very turbid, on the other hand, there is really no light in the cave, and the function of their own lighting equipment is very limited, which is why they have to touch the guide rope all the way, because that is their eyes.

Therefore, although in the movie, for the convenience of the audience, we can still see their various behaviors in the water.

But according to the description of the real cave diver, you can’t see anything there.

Of course, the film can’t be made like this, so the audience can’t see anything. We just need to understand that rescue in reality will be more difficult and dangerous than in movies.

So, when the SEALs were unable to perform the diving rescue mission. Several main characters in the film, a group of cave diving amateurs appeared.

Because there is no occupation in cave diving, these people with rich experience in cave diving are actually amateurs, and they also have other jobs themselves.

Their participation has promoted the rescue process to a certain extent. First of all, the two leading men, John and Richard, went deep into the cave through hours of cave diving, and found these 13 people and brought back precious images.

This discovery undoubtedly brings hope to the families of teenagers and lets them know that the children are still alive. At least people are still alive, so we can carry out the next rescue work.

Of course, it’s not that simple.

As mentioned earlier, cave diving is a very demanding diving activity, especially the whole process is very long and complicated, and it often takes several hours to dive, which has very high requirements for the specialty.

At the same time, not long after the discovery of these teenagers, a tragic event happened. A former Thai Navy SEAL member died during rescue diving due to lack of experience in cave diving and oxygen exhaustion.

And his misfortune further hinted at the difficulty of rescue work. A well-trained professional SEAL can’t finish the cave diving and escape successfully.

How can a group of inexperienced children get out of the dark caves by diving?

Therefore, the film shows that after the two protagonists find that these teenagers are still alive. In fact, the two men were so complicated that they even wanted to escape and didn’t want to make this discovery public.

Because they don’t know what to do next, and they are completely incapable of bringing those teenagers out alive.

How to safely take this group of teenagers who have no diving experience and spend a few hours diving through the dark caves.

Officially, it is: an impossible task.

Of course, in the end, they successfully completed the rescue mission, and 13 people, including the coach, were successfully rescued.

Specific how to rescue, the film also tells the process in detail, interested parties can also pay attention to it.

What the film finally presents is that human beings have achieved the impossible with their efforts.

Such a result is always touching.

In fact, whether it is this "13 lives" or the event itself, the touching reason is that most of the participants are ordinary people.

So in the climax of the rescue, the director specially arranged an emotional scene. One of the rescuers accidentally got lost while taking a child away. Because he was too flustered, he thought that the teenager might die. Tension and fear made him close to collapse and kept blaming himself.

Fortunately, in the end, it was just a false alarm. Everything went well and the children were saved.

However, this scene will also make the audience more aware that these rescuers are really not heroes, they are just ordinary people, and they also have fragility and fear.

However, the heroic behavior from ordinary people will be even more touching.

And the most wonderful thing about this "Thirteen Lives" is that it tells a story of a civilian hero and their kindness across national boundaries.

At the same time, the actors have also paid a lot for this film. For example, several leading actors have done a lot of diving exercises for the film, and they need to shoot their own diving. But diving, especially cave diving, is really very difficult and dangerous, and the actors also said that there will be great panic during diving.

Colin Farrell, the male host, even said that in the future, he might be cautious about making a film about water sports, because this film left a great shadow on him.

Of course, although it is very serious, Colin Farrell has made a lot of preparations and efforts for this film. In addition to practicing diving, I have been communicating with the prototype of the character to better understand the role.

Even, because the prototype he played was keen on long-distance running, Colin Farrell practiced long-distance running, and even ran a Brisbane Marathon during filming.

Finally, I finished the race in 3 hours and 54 minutes.

According to official data, he averaged 5 minutes and a half kilometers, and finally ranked 34 in his 45-49 age group (64 in total) and 222 among all the players. As a player who practices and plays, this result is still ok.

Therefore, this group of actors is really too hard to run a marathon for the movie.

After the film was released, the overall evaluation was also good. In addition to douban, IMDb also scored 7.8 points.

Of course, I also saw some questioning voices. It seems that some netizens on Douban feel that this film overemphasizes the role of several white cave divers and ignores the efforts of other volunteers, because thousands of volunteers from many countries actually participated in this rescue activity, including the Thai government.

How can I put it? I can only say that this is the limitation of the creator, or it is called a choice. After all, movies are always limited by time, and creators also have their own direction of expression. Movies can’t cover everything, and they always have to be prominent and choose.

There’s nothing I can do about it.

Of course, watching such a movie, I still hope to give up more bad feelings and just feel the film from the perspective of ordinary people.

Whether white, black or yellow, when participating in this rescue activity.

In fact, they are all kind people first.

Including, in this rescue, a group of China volunteers also participated and provided a lot of support.

All of them are worthy of respect.

通过admin

Campus pop culture can’t just be a game of expression.

  Campus popular culture is becoming an important way for college students to express themselves. Bright pictures/vision china

  Perspective of educational reform

  editorial comment/note

  I like online literature, and I am keen on chasing foreign film and television dramas. I say "Meng Meng Da" and write "Martian". This is the cultural life picture of many college students at present. Together with spoof culture, enthusiasm for textual research, fanaticism about idolize and fashion consumption, they constitute the popular culture of colleges and universities that is popular on campus. What is the fundamental reason for the popularity of popular culture in colleges and universities? From this, what trends of current pop culture phenomena can be seen? What makes such a culture go deep into the hearts of college students? How to guide students in popular culture? In recent years, Wang Ying, an associate professor at capital university of economics and business Marxist Institute, has been tracking popular culture in colleges and universities for a long time, and our reporter interviewed her in this regard.

  1. Popular culture in colleges and universities is associated with fashion, but it is quickly "switched".

  Reporter: What are the main manifestations of popular culture in colleges and universities?

  Wang Ying:Popular culture in colleges and universities can be divided into network culture, foreign culture, language culture and behavior culture.

  Network culture is mainly manifested in network literature, online games and online socialization. We know from the questionnaire survey that college students like online literature only less than classic works. College students are both online writers and the main source of online readers. For example, Zhang Weixuan (pen name Feng Qingyang), a post-90s college student of Hubei University of Technology, as the signing author of 17K novel network under Chinese Online, has gained a large number of fans and millions of income by virtue of his network fantasy novel "Dragon Blood God of War". The attraction of online games to college students comes from its realistic scene design and imitation and transcendence of real life. At the same time, the influence of online games will also spread to the real life of college students, such as "God and horse are all floating clouds" and "tragedy" and other buzzwords all come from the online game World of Warcraft. Social networking mainly takes social networking sites and social software as platforms, such as Zhihu, Guoke, Renren, Kaixin, QQ and WeChat.

  Foreign cultures occupy college students’ spare time with foreign film and television dramas, pop songs and variety shows. This leads to college students’ pursuit of foreign idol stars, clothing styles, food culture and brand products, the most typical of which is "Korean culture". At the beginning of 2016, Descendants of the Sun was a hit, and the cosmetics used by Song Hye Kyo, the heroine in the play, became the main target of college students’ online purchasing. Song Joong Ki, the actor of the leading actor, became the first of the top ten popular stars on campus.

  Language and culture are mainly manifested in popular buzzwords on campus. Popular words in colleges and universities reflect more about the living conditions and emotional changes of college students, such as "being drunk", "being speechless", "being rich is willful", "single dog" and "mainly depending on temperament". Moreover, the emergence of buzzwords is almost related to a popular event at that time, such as "the boat of friendship turns over when it is said", "the power of the wild", "blue thin, mushrooms" and "people who eat melons" in 2016.

  Mock culture, blind textual research, fanaticism about idolize and extravagant consumption are all popular behavior cultures among college students. In campus activities, college students often imitate popular dances, remake classic photos, and ridicule mainstream culture to play their own funny creativity and spoof spirit. In addition, such as buying the latest clothes in the season, doing all kinds of fashionable hairstyles, participating in exciting outdoor sports, attending various classes and starting their own businesses are all indispensable fashion elements in contemporary college students’ lives.

  Reporter: What are the characteristics of popular culture in colleges and universities?

  Wang Ying:Popular culture in colleges and universities is often associated with fashion. Although it can be quickly accepted by the majority of students, it has the characteristics of being quickly "switched". They are just a "game" for college students to know themselves and express themselves. Just as they borrow online buzzwords for irony and banter, they don’t use it to resist society, but are trying to participate in and transform society by their own strength. Popular culture in colleges and universities does not have the popularity of popular culture. It is a "minority" culture of a specific group and a popular culture that only happens among young college students.

  2. Internal and external factors make popular culture popular in university campus.

  Reporter: What do you think is the external cause of popular culture in colleges and universities?

  Wang Ying:Economic globalization and the development of China’s market economy after the reform and opening up are the breeding ground for popular culture in colleges and universities. China’s reform and opening up has fostered an open social environment and cultural mentality. Under the trend of globalization, foreign pop culture is competing for beauty in China. The foreign popular culture, which is mainly based on film and television plays, has quickly grasped the psychological needs of young college students for innovation, rebellion and individuality with its excellent production and commercial operation. It not only opened college students’ eyes, aroused their curiosity, but even affected their cultural attitudes and values.

  At the same time, the consumer society’s change of college students’ consumption concept has become the internal driving force of the flourishing popular culture in colleges and universities. With the gradual prosperity of family life in our country, the consumption power of college students who are mostly only children has also increased year by year, and colleges and universities have become the "cakes" for businesses to compete for. Merchants who follow the trend of profit are extremely sensitive to the popular trends among college students. Every "foreign festival", the merchants will take action, do enough atmosphere rendering and consumption induction, take out the students’ pockets and bring the carnival of the merchants. An invasion of the Korean Wave triggered the popularity of various Korean costumes, Korean cosmetics and Korean food.

  In addition, the powerful communication function of mass media and the emergence of new media have accelerated the process of popular culture being popular in colleges and universities. With the development of internet, college students can understand social trends, watch Hollywood blockbusters and grasp popular elements without leaving campus. You can buy all kinds of fashion items online without leaving the dormitory. Some cultural concepts and contents excluded by the mainstream media have also crossed cities, regions and countries through computers, mobile phones and other media, entered the lives of college students, and influenced their thoughts, behaviors and judgments.

  Reporter: You talked about external causes, but what about internal causes? Why can college pop culture affect college students’ hearts?

  Wang Ying:The popularity of popular culture is not because of its profound content, but mainly because of its immediacy, which embodies the current life value of college students and satisfies their feelings, desires, pursuits and impulses at this moment. The nearly perfect idol star on the screen can attract fans to scream; The ups and downs of love stories in Korean dramas can make Korean drama fans cry or laugh; The grand and well-made online games on the network make those game experts feel like they are there. These popular cultures, which take audio-visual as the main form, can not only satisfy the sensory enjoyment of college students, but also infect their feelings and emotional changes with their contents that are consistent with their real feelings and internal needs.

  College students are in the transition stage from adolescence to adulthood. They are eager to be independent and to rely on their own strength to gain respect and understanding from others, so they pay special attention to the evaluation, attitude and acceptance of the group. Popular culture in colleges and universities can effectively meet the needs of college students’ group identity. Similar costumes, similar languages and similar lifestyles can make college students feel that they are a member of the group. In order to gain the recognition of the group, college students will take the initiative to understand the popular culture of colleges and universities and help themselves to integrate into the group in order to gain a sense of psychological security. Conformity intensifies the infection, suggestion and imitation among groups, and promotes the spread of popular culture in colleges and universities.

  Physiologically, college students’ bodies have matured, which makes them feel that they are adults. They don’t like being treated as "children" any more, and hope to be understood and respected. Therefore, they hold a critical attitude towards the opinions of parents and teachers and tend to accept them selectively according to their own understanding. Pop culture just caters to the psychological needs of college students. They can express themselves freely, show their individuality, be free from restraint and control, and their self-esteem and sense of adulthood are fully satisfied.

  In addition, college students are in a critical period — — Promote their own socialization. The main tasks in this process are: socialization of knowledge and skills, socialization of political ideas, socialization of ethics, socialization of professional consciousness and socialization of value orientation. The popular culture in colleges and universities is playing a role in promoting the socialization of college students. Due to the closed campus environment, the contact between students and society is mainly through computers, mobile phones and other electronic devices. Therefore, through the Internet, popular culture in colleges and universities, with its strong penetration and coverage, has realized the "point-to-face" communication between college students and society, and has become an emotional expression outlet for them to understand, contact and participate in society. The ubiquity of the Internet also makes the life concept, values and beliefs conveyed by popular culture in colleges and universities penetrate into the hearts of college students, affecting everyone’s ideal pursuit and behavior choice.

  3. Clever use of pop culture context, leading the mainstream culture value.

  Reporter: What suggestions do you have for guiding popular culture in colleges and universities?

  Wang Ying:Popular culture in colleges and universities not only greatly enriches and changes the spiritual and cultural life of college students, but also challenges the influence and educational function of mainstream culture among students. We should learn to skillfully use the context of popular culture to effectively realize the value guidance of mainstream culture in colleges and universities.

  Today’s universities are moving towards ideological pluralism and cultural openness, and the independence, selectivity, variability and differences of college students’ ideological activities are also increasing. The group psychology of equal rights and the open information environment make the traditional authoritarian model and preaching indoctrination have no room. The construction of college students’ spiritual world is not from external compulsion and pressure, but from internal recognition and awakening. In order for the mainstream culture in colleges and universities to establish a correct ideological theory and enable students to form a recognition of mainstream values and a clear criterion for judging right and wrong from the bottom of their hearts, we must immediately understand the real ideological trends, psychological preferences and personality characteristics of college students, and earnestly pay attention to their internal demands and emotional needs, instead of simply, vaguely and rigidly overriding their life world.

  At the same time, for today’s college students who often decide their information choice psychology by their own subjective feelings and direct experience of emotional likes and dislikes, the process of leading the mainstream value is not only the process of individual cognitive participation, but also the process of group emotional intervention, and they pay special attention to truth and respect. Therefore, the disseminators of mainstream culture in colleges and universities should adhere to the principle of equality, tolerance and openness, communicate and share ideas with students, listen to their voices and ideas more, give them more understanding, respect and guidance, reduce didactic and indoctrinating language in the education process, and use vivid online language and humorous expressions to bridge the "generation gap between teachers and students". By tuning into the same channel as the students’ discourse system, students can fully involve their own emotions and feel the same for the mainstream culture.

   (Reporter Wang Qinghuan)