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Jiang Yiyan challenges the costume drama "Jianyu Jianghu" to stage "virgin fight"


Jiang Yiyan and Su Zhaobin


John Woo and Jiang Yiyan

   The ancient costume martial arts blockbuster "Jianyu Jianghu", directed by Hong Kong famous director John Woo and screenwriter Su Zhaobin, is being filmed at Hengdian Film and Television Base. Mainland talented woman Jiang Yiyan, with her excellent performances in the films "Nanjing! Nanjing!" and "Autumn Joy", was invited by directors Woo and Su Zhaobin to challenge the ancient costume to perform a "virgin" fight for the first time. In an interview with the visiting media, Jiang Yiyan talked about the interesting things of filming, praised Woo’s fatherly feelings, and jokingly called director Su Zhaobin a "saint".

  As the annual ancient suspense martial arts masterpiece, "Sword Rain Jianghu" gathers many stars such as Michelle Yeoh, Zheng Yusheng, Big S, Wang Xueqi, Jiang Yiyan, Yu Wenle, Guo Xiaodong, Lin Xilei, etc., telling a story involving two generations of Jianghu love and hatred. Since the film started, it has been filming nervously and quietly, and the shooting that lasted more than two months is coming to an end. In order to play the first "virgin" fight, the talented female Jiang Yiyan started fitness training early before entering the group, and privately learned secret techniques from the martial arts teacher. From the initial ignorance of sword tricks and "no way to start", to the free-spirited transformation into a generation of female heroes, a lot of effort has been made. The director also praised Jiang Yiyan’s first martial arts performance. Talking about the two directors of the crew, John Woo and Su Zhaobin, Jiang Yiyan said: "Director Woo is very meticulous and always pays attention to every detail of the set. He is like a father, making people feel the brilliance of fatherly love." When talking about Su Zhaobin, who is known as a screenwriter wizard, Jiang Yiyan said with a smile: "He can shoot for days and nights, like a’saint ‘!"

  It is reported that Jiang Yiyan became addicted to "playing" because of the filming of "Jianyu Jianghu". He said that in 2010, he will try more fighting scenes and more different styles of fighting scenes, such as bare-handed combat or action movies with guns, to challenge himself and let the audience see different Jiang Yiyan.

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IGN China’s exclusive interview with the creator of "Black Myth: Wukong", entering game science

Zhao Wenyong, Tech Director

On the day of the interview with Wen Yong, he had just returned from a technology sharing class in Shanghai. As a well-known tech expert in the circle, such technology sharing is common among peers, but this time the sharing is a little different from the previous one.

In the past, when he introduced himself at the beginning of the technology sharing class, he could only say that he was the technical director of "Hundred Generals" and "Art of War: Red Tide", and there were few people in the audience. But this time when he introduced himself on stage as the technical director of "Black Myth: Wukong", the audience was full of exclamations. After all, no one expected that just after watching a game trailer known as "the light of domestic 3A", its technical director actually appeared in front of him.

Wen Yong, surnamed Zhao, graduated from the Department of Software Engineering at Sun Yat-sen University. He is not shy about saying that since he came into contact with "Red Alert" at the age of eight, he has been bound to the game in his life so far, and he believes that he has some talent for programming. He got this major because he likes playing games.

In college, he participated in Microsoft’s Imagine Cup (Microsoft’s technology competition for global students) and entered the semi-finals. At that time, he led a small team of five students and completed a shooting game project that he thought was pretty good. In 2009, he entered Tencent as an intern. After graduating in 2010, he became a regular and joined Feng Ji’s project team.

Feng Ji introduced Wen Yong to me, saying that he is a rare all-round player in the company. Although he is the technical director and is responsible for the main program of multiple projects, he will also make cameo appearances in game design from time to time. He often talks to the village chief and Yang Qi about the design of levels and gameplay, and often comes up with some good ideas.

Wen Yong smiled and said, in fact, he is a "handyman". It is not a talent that has developed this ability, but when he first entered the project team, as a newcomer, no one helped him realize some ideas. He can only rely on himself to complete it.

In Tencent’s project, Wen Yong has done user interface interaction, programming, and planning. He even once transferred to the WeChat department to do background message architecture. However, he did not feel very happy in the two months of WeChat, on the one hand, because this position requires 24 hours on standby, ready to deal with emergencies in the background at any time, and he was once criticized by the leader for missing an emergency call because he slept too much late at night; on the other hand, it is mainly because he is far away from the game, and he feels that it is not interesting to be a pure code farmer.

So when Feng Ji extended an olive branch to him in Game Science, he agreed without much hesitation. He said that many companies had come to poach him at that time, but he felt that these people were not very reliable. But Feng ****** a deep impression of him.

The first project of game science was "Baijiang Xing", which was a mobile game similar to "Dota Legend" gameplay. Wen Yong said that when mobile games first took off, they were very disapproving, because the mobile games at that time were very average in performance due to technical and hardware limitations, and they were completely different from the console games he had played. But later it was found that with the continuous improvement of mobile phone performance, mobile games can also make pictures similar to the quality of console games, so mobile games have improved.

As the technical director, Wen Yong doesn’t just complete the main program work. He also often "challenges" Feng Ji in the system and gameplay planning of the game. For example, when making "Art of War: Red Tide", Wen Yong questioned the core gameplay at that time, the process from the player making a decision to seeing the effect was too long, and finally persuaded Feng Ji to make adjustments. "But I don’t always intervene in everything, and I will only mention it to him when I see something I can’t bear."

The project of "Black Myth: Wukong" was actually first proposed by Yang Qi in 2016. At that time, the project of "Baijiang Xing" was nearing the end, and everyone was discussing what to do next. Yang Qi’s idea was actually not opposed, but the biggest problem was that as a stand-alone game project, the commercial input-output ratio at that time was too low. "In addition, we may still lack some accumulation or running-in in technology. There are many technical things I can know how to achieve, but we don’t have enough people or experienced teams to do this."

Wen Yong even said that from the perspective of pure programming technology, the development difficulty of "Black Myth: Wukong" is even lower than that of "Art of War: Red Tide" in some dimensions, because the latter wanted to achieve 100-to-100 large-scale war scenes on mobile phones at that time, and it was necessary to calculate and advance in real time. The picture is also realistic. This challenge has many obstacles, but "Wukong", an action game, has not exceeded the technical limit I have mastered. Of course, this is also because after two mobile game projects, the team has expanded, and the development experience and mutual cooperation have also run well. "

But this doesn’t mean that "Black Myth: Wukong" is a very simple project. From the depth and breadth of this project alone, Wen Yong can explore a lot of directions in this project. In his words, "Wukong" is a more attractive project, and doing such a project will make him enjoy it more. Unlike when he was doing "Red Tide", his mentality was almost always on the verge of collapse, forcing him to complete various impossible challenges in two years. "My hair fell the most on this mobile game project."

Wen Yong was also a "cloud player" when he was a student, because he couldn’t afford a console, and many games were made up after taking a job and buying a console. Wen Yong’s taste in playing games is also very mixed, but he is more reluctant to the bloody and violent part of the game, including the QTE of Kui Ye’s large number of violent actions in "God of War 3". In addition, he doesn’t like zombie and zombie-themed games, so the "Resident Evil" series and the "Last Survivor" series are also "cloud clearance".

The only exception may be "Dark Souls 3". In Wen Yong’s words, this game is just on the edge of the horror and violence he can accept. At first, he heard that it was difficult, but after he started playing it, he found that he could accept it.

After playing enough action games, Wen Yong’s understanding of this category becomes deeper. He believes that although the IP itself is their moat, the most important difference between these different action games is the core experience. Everyone is an action game, but they play it completely differently. Under this premise, it seems that various sub-categories of action games have been done by others, and simply imitating a certain category may be a dead end, and it is easy for players to think that they are copying.

In the initial stage of developing "Black Myth: Wukong", the biggest problem for Wen Yong was the manpower problem. As the technical director of the company, he was responsible for multiple projects at the same time, so once he encountered any problems in the project and had to solve them himself, he had to often go back and forth between the Shenzhen and Hangzhou studios of Game Science. This time, the project used UE4, a new engine they had not used before, and they encountered more problems at the beginning. Wen Yong was a little tired.

Wen Yong’s role in the team seems to be to solve problems at any time, because as the main program of the project, any planning requirements or art features in the game will eventually be implemented by him in code. He still remembers that when he decided to show the clips from the Black Wind Mountain level, after the first version came out, he was a little flustered, because the effect was so far from what he expected, it was almost impossible to see.

With the continuous evolution and adjustment of the version, the effect of the demonstration is more and more reassuring, but from Wen Yong’s point of view, there is still a lot of room for optimization. For example, the hair effect of Ling Xuzi, at first everyone had no experience, so they could only explore the plan to achieve it by themselves. Until the end, Wen Yong still felt a little worried that the effect was not very good. However, after the trailer was released, he was relieved to see that even David Jaffe, the producer of the original "God of War", praised the hair effect, but still felt that he could do better.

This 13-minute demo took about four or five months, and until the final version was finalized, Wen Yong still felt that it would be "a little unsafe" to release it like this. But Wen Yong had no idea of the effect of the trailer after it was released. He thought it would be good to have one or two million views of this trailer, but he did not expect that after the trailer was released at 10 am on Thursday, the popularity of this trailer was obviously "a little out of control."

Wen Yong felt a little flattered, and of course he was very happy, because he didn’t expect to be so popular, but what followed was an invisible pressure. Before this, the team didn’t have a particularly clear goal on how much time it would take to complete the project, but now there must be a clearer plan for the time to complete the project. And before, he felt that if the first generation didn’t do well, he could continue to be the second generation and the third generation, but now it seems to have become a state of "success or benevolence". If it doesn’t work well, it will be doomed. "This is actually not the result we expected."

The first problem for Wen Yong now is to quickly build the program and technical team to be more complete. The project still lacks a lot of talents in many specific types of work. He feels that three years is the minimum time for this project to achieve a satisfactory result. "But for me, at least if this is a work without regrets, I certainly hope that the game will eventually sell well, but for me, this is not a matter of sales, but for myself, I want to like playing this game, and this game needs to satisfy myself. This is the state I pursue." 

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This documentary scored 9.5 points, and Hu Ge dubbed the whole process, or "Cold?"

"Flowers."

Once published, it was rated by thousands of readers as "one of the best Shanghai novels".

The theatrical version of the movie was then launched.

Wong Kar Wai + Hu Ge, 30 TV series.

Sir’s expectations are directly full, but one year, two years, three years… what about the movement?

Not only was Wang Jiawei slow, but Hu Ge was also slow.

After "The Wild Goose Lake", it was mostly a cameo and a friendship.

Want to become invisible?

Sorry, Sir can agree, but neither can the audience:

"But there are also books 2."

A documentary produced by Bilibili, with Hu Ge dubbed throughout the process.

In the first season, Bilibili scored 9.8, and Douban was also rated 9.1.

In the second season, it was higher and harder, with a score of 9.5.

The fast-paced era where traffic is king.

We talk about fighting "fragmentation," but how?

Documentaries dig up dusty answers from books

Go and see those who are still holding on.

01

hold on

The library.

The quietest corner of a city is filled with the most vibrant thoughts.

For some people.

It preserves the spark of civilization and is a paradise for resting the soul.

At the age of 98, Shen Xieyuan is a veteran figure in the field of domestic bibliography.

Mr. Shen has been retired for more than 30 years, but he is still living his pre-retirement life.

From six o’clock in the morning, take the bus at seven o’clock, and then stay in the library for a whole day.

When the wind blows, so does the rain.

Only do two jobs.

Catalog, buy books, repeat.

He described being in the library as a fish swimming in the water, "if I get out of the water I will die".

But the senators are not in longevity, nor in attitude.

And in practical learning.

By observing the lines, taboos, engraving, paper, fonts and seals, we can easily distinguish the version and authenticity of ancient books.

For example, "Western Han Dynasty will", one can tell at a glance that it is the Song Dynasty.

Due to the frugality of the time, government documents were not destroyed, but reprinted into books.

Or "Qing Tang Han Question".

Tang Han in the Qing Dynasty?

Or was the comment written by Tang Han in the Qing Dynasty?

He could tell at a glance that it was the former.

Because there was really someone named Tang Hanti in the Qing Dynasty.

He is upright and has a trendy mind. He once served as the military curtain of Zeng Guofan, and then rose all the way to the third rank.

It was not until he witnessed the corruption of the Qing court that he returned to his hometown after several fruitless remonstrations. His son Tang Jixun was still one of the seven martyrs of 1911.

After more than 70 years of research on ancient books, Shen Lao is known in the industry as the "Living Dictionary of Ancient Books".

In 1975, Premier Zhou proposed to compile a national catalogue of rare books as soon as possible, thus starting the largest ancient book compilation project in the history of our country in the past 100 years.

In the era without the Internet, 40 researchers including Shen Lao read hundreds of thousands of ancient book cards in a concentrated manner.

Relying on your own knowledge, check carefully whether there are any errors or omissions in the title, author, volume number, edition, and various descriptions of the book.

This check is the "dead sitting" for 18 years.

After the book was completed, the academic world was shocked.

It was unanimously elected as "the most authoritative joint catalogue of rare ancient books".

Mr. Shen was also awarded the "Special Contribution Award" by the Ministry of Culture for this.

Sir said earlier that Shen Lao still insisted on working for nearly 30 years after retirement.

What he did was a knot in his heart

Huang Pelie.

A famous book collector and collator in the Qing Dynasty, known as "the first person to collect books in 500 years".

He loved to write postscript (referring to the comments behind books, articles, etc.), and most of the ancient books he reviewed were of great value, even making "yellow postscript" a proper term.

And Old Shen just wanted to sort out his postscript collection.

First, re-proofread the collection of yellow postcards organized by the predecessors, and then do everything possible to search for unrecorded trudges. Every time you find a place, you can’t help but smile.

Happy as a 100-year-old child.

It was not until 2020 that Mr. Shen finally compiled the "Shiliju Inscription and Postscript" of more than 800,000 words, and quickly put it into the huge project of secondary proofreading.

But such an energetic person, when interviewed by the documentary creator, the most mentioned word was "time".

Apart from drinking tea, eating and sleeping, he devoted all his time to compiling ancient books, but he still felt that there was not enough time.

Shen Lao told us with practical actions.

There is no need to lament how many 18 years there are in a person’s life. What makes people happy is what they desire.

There is no need to whine about the difficulties of life.

If you can live every day in a down-to-earth manner, the good times will always be there.

02

seek knowledge

From heavy possession to light use, to hiding and using, to resource sharing.

With the development of the times, the main functions of the library have undergone many iterations.

But the only constant is for people to learn.

As Bacon said.

Human nature is like wild flowers, seeking knowledge and learning is like pruning and transplanting.

For people outside the industry, the significance of libraries is not to facilitate research.

On the grasslands of Tagong, Sichuan Province, more than 3,700 meters above sea level, the Tibetan monk Jiumi built a library called "Narangma".

The children nearby would read books, sing songs, write homework assigned by Kume, and make new friends here…

In 14 years, Jiumi was studying at Gusu Hanshan Temple.

That winter, an earthquake broke out in Tagong, and Jiumi participated in the rescue and distribution of supplies.

After that, he no longer took a passenger boat to listen to the bells in the temple at midnight, but stayed at the tower.

Jiumi had spent time in "big cities" and felt that the people there had a good attitude towards progress and a good plan for their future life. She believed that only knowledge could lift a region out of poverty.

From making and selling highland barley sauce to raising funds, to self-learning architectural design and drawing, to moving wood and hundreds of catties of stones.

Jiumi spent nearly two years building the first library on the Tagong grassland.

Narangma, which means "in the forest", is the old name of the village where it is located.

It is also a true portrayal.

19-Year-old Ram has just completed the college entrance examination, but still comes here often to read, and his favorite novel is "Notre Dame de Paris".

Quasimodo, who was very ugly, was abandoned by his relatives and society.

He had a tetrahedral nose, a horseshoe-shaped mouth, one eye, a hunchback, and a lame man. His body was about the same height and width, and his lower parts were square. His legs looked like two scythes from the front, with the hilts connected to the hilts.

But Ram loved it.

He was considered "pure at heart" and "helped the heroine many times."

She said she resembled Quasimodo in a way.

Also because of Quasimodo’s literary image, his personality became cheerful and his face often bloomed with a smile.

Ram wrote his first short story in middle school, titled "The Last Smile."

The protagonists are her and her father, who passed away six years ago.

Recently, she is writing another novel.

In this twenty-first century, where technology and transportation were developing rapidly, families without a car of their own were as few as the stars in the daylight. In poor households, there was at least one motorcycle, but in Auntie Zeji’s house, not to mention a car, there wasn’t even a motorcycle…

Look, in less than a hundred words, metaphors and contrasts are used to accurately describe the poverty of Auntie Zeji’s family.

Ram said it was a story about her and her mother.

The family depends on her mother for their livelihood.

This hard-working mother, who raised two children alone, is one of the few female construction workers in the area. When she is not alive, she will dig for Cordyceps.

She hopes her child can study hard.

Ram did exactly that.

But sometimes, she feels "so useless" and doesn’t know what the meaning of reading is.

Ram’s confusion was not unfamiliar to Kumei.

Some children want to share their worries for their families early, believing that it is better to go to work early to subsidize their families.

Kumi will do its best to broaden children’s horizons and change their minds.

For example, invite friends from all walks of life to share with them.

Music teacher, painter, writer…

This is the deeper meaning of "Naram":

He wants books to be "a window into a wider future" for children.

Rather than being trapped in the "forest".

03

look back

Sir found that more and more documentaries have been successful in recent years.

Especially in conversation and humanities.

And the audience is eager to score high, starting with four stars and not high with five stars.

Except for "Thirteen Invitations" and "Round Table", it was as strong as ever.

There are also "The World", "Childhood in a Foreign Country", "Talking to Strangers", "Unreached Realm"…

Sir harshly said that many documentaries still have a lot of room for improvement in terms of creative techniques and forms of expression.

9 points + at every turn, it is better in the subject matter and better in the angle.

More importantly, it is better to touch the deepest and softest sincerity in people’s hearts.

And this is what many creators in the current film and television industry lack.

For example, "Book 2", in the effective rating of Douban, the proportion of four or five stars is as high as 96.4%.

One or two stars?

Not one.

But Sir believes that a large part of this high score is "shame score".

The only officially authorized Chinese translator of One Hundred Years of Solitude?

A researcher who has compiled many ancient books for decades?

I’ve heard it for a long time.

The explosion of MCA writers, so many outstanding writers I have never even heard of?

Are there still people in such poor conditions in poor areas who are working hard to study and support their families?

Ashamed.

I’m ashamed of my lack of knowledge about the book industry.

It’s a shame that so many people have been loving books for decades.

Or feel ashamed to forget how long you haven’t read.

Look at the data.

In 2020, the per capita reading volume of paper books for adult Chinese citizens was 4.70, up from 4.65 in 2019. The per capita reading volume of e-books was 3.29, up from 2.84 in 2019. The per capita reading volume of paper newspapers was 15.36 issues (copies), down from 16.33 issues (copies) in 2019. The per capita reading volume of paper periodicals was 1.94 issues (copies), down from 2.33 issues (copies) in 2019.

China Academy of Press and Publication "The 18th National Reading Survey"

4.65 and 4.70 per capita.

Are you being pulled down? Or are you being raised?

The answer doesn’t matter

Compared to this year’s answer.

Many media are accustomed to, or eager to create contrast in reading.

We seem to be able to glimpse an elitist arrogance in similar news.

But the reality is always that there is arrogance above arrogance.

Luo Xiang once shared a true story.

The university held a Hunan fellow meeting, but no one called him. He asked why?

Others said that today was the Changsha Provincial City Fellow Meeting.

He didn’t give up and asked another Changsha classmate, You are from Changsha, why don’t you go?

The classmate replied, today is the Changsha City Fellow Association, and I am from Changsha County.

Finally, he used it to dissect himself.

In fact, you are using your

False sense of moral superiority

To hide your heart

And use it to correct the trajectory of your life.

Remind yourself to "move from books to reality".

Many people have talked about the significance of reading in reality.

The black hair does not know how to study early, and the white hair regrets studying late.

– Yan Zhenqing

Reading a good book is like talking to many noble people.

Goethe.

Child, I ask you to study hard, not because I want you to compare your grades with others, but because I want you to have the right to choose a meaningful and time-consuming job in the future, rather than being forced to make a living.

– Long Yingtai

Some people may ask, after studying for so long and reading so many books, why do girls still have to go back to an ordinary city, work an ordinary job, marry as a wife, do laundry and cook, meet their husbands and raise their children? I think our persistence is because, even if we eventually fall into the tedious and wash away the lead, the same job, but with a different mood; the same family, but with a different mood; the same descendants, but with different literacy.

– Yang Lan

There are ancient teachings that have been passed down to this day, as well as famous sayings that were born not long ago.

You’re right, it’s just a different perspective.

Shen Lao and Jiumi both talked about the significance of their actions.

One is "no regrets".

One is to hope that "our mindset is open to the world, even if I sit on this grassland, my heart can be connected to some development of the whole world, and then we can truly walk out of the mountain."

What is the significance of reading for us?

Faith, charging, passing the time, escaping loneliness, finding a kind of spiritual sustenance, peeping into other people’s lives…

Sticking to cultural positions, weaving ideological carriers, a means to fight against nothingness, a way to find oneself…

Whether it is utilitarianism or love, Sir agrees.

After working for a long time, Sir often thinks of his student days.

There is no such pressure in life, nor is there any academic pressure of having to take exams.

Just read a book.

Sometimes you can feel trees standing in the sun, weathered stones, a beast, a mountain, etc., all of which have their lives and their histories.

They survive independently, with pain, adversity, and pleasure, and then gradually die.

At a certain moment, he would also feel that the question of "what is the use of reading" was useless.

The book is there for people to read.

Just as the name of the documentary originated from Milosz’s poem:

But the books will stand on the shelves.

This is the true existence.

The pictures in this article are from the Internet

Editorial Assistant: Li Xunhuan does not make fun

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The sales volume of the new M7 has broken 50,000, and the car purchase benefits worth 30,000 yuan continue to be exported

  In the second half of this year, the launch of the Huawei Mate 60 must have been one of the most popular events. However, in addition to the Huawei Mate 6, the new energy vehicle market is also very hot. After the launch of the new M7 series on September 12, it took only 25 days, and the accumulated orders exceeded 50,000 +. Moreover, on October 6, it achieved an amazing result of 7,000 + in a single day, which shows its popularity with consumers.


  Golden Autumn Thanksgiving Welfare, Ask the World for the Second Wave of Car Buying Rights

  Although the Double Festival of the 11th Mid-Autumn Festival is over, the benefits of the new M7 in the world are non-stop. In order to give back the support and recognition of the majority of consumers, after the first round of first-sale rights and interests ended on October 7, the official continued to launch the second round of car purchase rights and interests worth 30,000 yuan. From October 8 to October 31, users of Dading will enjoy three major rights and interests policies: 1. Users can enjoy a reservation discount of 3,000 yuan when they place an order. 2. Enjoy an interior and exterior accessories matching gold worth up to 12,000 yuan. 3. Users can also enjoy the matching rights and interests worth 15,000 yuan (1 out of 3).

  The rights and interests worth 15,000 yuan include three options, and users can choose one of them at will: 1. Buy a technology comfort bag worth 15,000 yuan. Technology comfort includes the main driver’s private pillow, head-up display HUD, silent electric suction door and crystal gear handle and other configurations. 2. Buy 21-inch wheels worth 10,000 yuan and superimpose the original products (fully automatic comfort electric pedal or 2 small table boards or 1 set of Huawei car smart screen system). 3. Users who purchase the Max version can also use it to activate the ADS 2.0 urban pilot NCA function (reduced by 15,000 yuan, you can use the rights and interests in the AITO APP after picking up the car, and pay 3,000 yuan to activate the ADS 2.0 urban pilot NCA function, which is expected to be pushed in the fourth quarter). Users can choose according to their own needs.


  500 million upgrade vehicle safety performance and win the trust of consumers

  The new M7 has spent 500 million of money on upgrades, mainly to improve vehicle safety, which is also one of the key factors that have been enthusiastically sought after by the market. The new M7 has re-matched the body and re-engineered the welding production line. And 24.4% of the body is made of the industry’s strongest submarine-grade high-strength steel, which can withstand 17 tons per square centimeter, which is equivalent to the weight of a heavy truck. In addition, the proportion of high-strength steel and aluminum alloy is more than 80%. The full-dimensional super-strong body that has been rebuilt at any cost and far exceeds the average level of the industry in the same class of cars has raised the passive safety of the new M7 to a new height. Thanks to the HUAWEI ADS 2.0 high-level intelligent driving system, the new M7 supports omnidirectional active collision prevention, including forward collision prevention, lateral collision prevention and low-speed collision prevention, which is safe in every direction. And the maximum braking speed of automatic emergency braking is increased to 90km/h, which can greatly ensure safety. When active safety and passive safety are deeply combined, the new M7 creates a "solid shield". With intelligent safety and physical safety as the core, the new M7 redefines the car safety in the new era.


  In addition, the Hongmeng smart cockpit of the new M7 is also very fun. The super desktop brings more mobile phone applications. The HUAWEI MagLink Huawei car smart screen system expands the new gameplay of space scenes. The Huawei Mate∞ tablet is connected immediately, realizing multi-device linkage and flexible switching of magic space. Upgrade the new intelligent range extension technology to find the perfect balance between the range and power performance. The new M7 has a comprehensive battery life of 1300km under the condition of full oil and full power CLTC, and the fuel consumption is as low as 5.6L/100km under the feeding condition.

  As a future-oriented smart model, the new M7 is deeply loved by consumers once it is listed, which shows everyone’s desire for smart cars and confidence in the new energy vehicle market. In order to allow more consumers to enjoy the intelligent driving experience of the new M7, the second wave of car purchase benefits worth 30,000 yuan will continue. For consumers who are excited about the new M7, please go to Huawei Mall, Huawei Authorized Experience Store and AITO User Center to consult and book!

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The cinema movie "Navigation for Love" was launched in Shenzhen, and the theme of road romantic comedy attracted attention

The cinema film "Navigation for Love" was officially launched in Shenzhen on November 20, 2022. The film was directed and written by Shen Mubai, starring Hong Kong movie stars and domestic powerful young actors: Gao Junxian, Li Fengming, Zhuang Simin, Yang Han, Zhao Shaoying, etc. The screenwriter and producer Li Lisa, produced by Mubai Film (Shenzhen) Co., Ltd., is a road love light comedy film with tears in laughter and thought-provoking. Art director and producer, chairperson of Shenzhen Film and Television Association, vice chairperson of Shenzhen Federation of Literary and Art Circles Li Yawei, vice chairperson of Shenzhen Film Association Wu Xiaoyun, secretary general of Shenzhen Cinema Federation Gu Yanhui and others attended the launch ceremony.

The film "Navigating for Love" explores the emotional situation of urban men and women and the divorce crisis, explores the Chinese people’s spiritual casting during the economic transition period, explores the Chinese spirit, and the emotional story with ups and downs and the spirit of the times. The film’s plot with profound social realism resonates with the audience, finding their own shadows from the male and female protagonists, and has a wide range of marriage lessons for the audience. It also promotes the positive values of cherishing marriage in front of them. It explores navigating for love, navigating for home, and navigating for heart.

At the opening ceremony, the main screenwriter and producer Li Lisa introduced: The film "Navigation for Love" is China’s first Beidou-themed film, and it is also the first road light comedy to show the love energy of Beidou technology. By telling the emotional story of Beidou engineers’ individual family, it brings out the silent dedication to the country’s high-precision science and technology, and promotes the positive energy of unremitting struggle and positive progress in society. I hope that the audience and friends will feel the power of Beidou Navigation technology in our country in the film, and at the same time, they will understand the true meaning of managing beautiful love and happy marriage, so as to have a better life. The film is of great social significance. We must always keep in mind that behind the scientific and technological power is the hard work of countless scientific researchers who have sacrificed their families for everyone. We pay tribute to all the scientific and technological workers and their families who have silently The film has elements of the New Year, expressing the strong complex of Chinese people returning home for the Spring Festival, road themes and romantic comedies, which are extremely dramatic.

The film "Navigation for Love" is a project included in Shenzhen’s small-budget film planning. After the review and guidance of the Shenzhen Small-budget Film Planning Headquarters, the artistic director and producer of the Shenzhen Film and Television Association, the vice chairperson of the Shenzhen Federation of Literary and Art Circles Li Yawei, the vice chairperson of the City Film Association Wu Xiaoyun, and the secretary general of the Shenzhen Cinema Federation Gu Yanhui all fully affirmed the film.

Director Shen Mubai won the New Director Award at the 12th Macao International Film Festival. Director Shen Mubai is a well-known choreographer in South China. His representative films include "Dream Awakening Golden City", "Ultimate Code", "Hua Xiaolou", and "Countdown to the Order". He was once introduced to the film industry by Hong Kong film tycoon Hua Qiang and Xiang Tai. He has written and directed many high-quality films. He was nominated for the "Brothers of Heaven and Earth" and was nominated for the "Excellent Screenwriter of the Year" list of the original intention list. The director’s film "Navigation for Love" was selected as one of the ten small-budget film planning projects in Shenzhen.

Director Shen Mubai said that "Navigation for Love" is a realistic road movie with deep insight into social reality and strong practical significance. It has a profound and full depiction of human nature, ups and downs, touching and touching the hearts of the audience. The movie plot and unique movie style, many powerful actors in mainland Hong Kong contributed a good play with their superb acting skills. At the same time, this road movie was sponsored by Skyworth Automobile, Shangguan Tai Sauce Wine, and Yihaizhu, which is full of entertainment in addition to art and art. The movie received guidance and support from Guangdong Film Bureau, Shenzhen Municipal Party Committee Propaganda Department, Municipal Federation of Literary and Art Circles, Municipal Film and Television Industry Federation, Municipal Cinema Federation, Longgang District Propaganda Department, Longgang District Cultural and Industrial Office, etc. Shen Mubai said that he will direct more high-quality movies to give back to the audience.

The guests agreed that the plot of the cinema film "Navigation for Love" resonated with the audience, and the main characters in the story ranged from the mysterious Beidou scientific researchers to the white angels who saved the wounded and wounded around the audience. Many audiences can find their own shadows in the male and female protagonists, which has a wide range of marriage inspiration for the audience. It is an excellent cinema romance light comedy road movie that explores new commercial value. It is very capable of spreading genes with word-of-mouth bursting, and small-budget movies may also create box office miracles.

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SAIC-Volkswagen Ling Du L new model broke through with the "floor price" of 143,900 yuan, bringing new travel options.

   Nowadays, the younger generation of consumers prefer sports coupes. Among the representative models of sports coupes on the market, Ling Du L’s performances are very bright. In September, 2023, Ling Du L new model brought more choices to consumers. Ling Du L24 model added a 1.2T engine for the first time, and the entry price was as low as 143,900 yuan, breaking the "floor price" of personalized coupe. Although the price is close to the people, the configuration of this car is not inferior. It is equipped with Volkswagen’s high-quality internal combustion engine, and its overall comprehensive strength is more prominent than that of the same price model. This popular sports coupe is introduced from three aspects: driving experience, spatial performance and technology configuration.

  Ling Du l new 24 models, full of power, driving control dripping fun.

  Ling Du L adopts the advanced EA211 series 1.4T four-cylinder turbocharged engine, matched with DQ200 seven-speed dry dual-clutch gearbox, with the maximum power of 110kW and the maximum torque of 250 N m, and the comprehensive fuel consumption of WLTC is 5.92L/100km. Only from the parameters, this powertrain means that the performance attributes of the whole vehicle have reached the peak, giving consideration to fuel economy and ensuring comfortable driving and control fun, which is quite rare. Power system and carefully adjusted chassis suspension are the good medicine. After you get into the car and hold the steering wheel tightly, you will definitely feel the relaxed and comfortable steering of Ling Du L for the first time. Its excellent chassis texture allows the author to enjoy a hearty dynamic driving experience.

  And Ling Du L’s new 24 models add brand-new 1.2T engines, which can add 92 # gasoline just like the 1.4T engine, and "eat coarse grains and not be picky about food". The emission of 200TSI hot and spicy version is more environmentally friendly, and the comprehensive fuel consumption (WLTC) is as low as 5.87L/100 km, which is more economical and practical.

  Ling Du L has 24 new models, with spacious space and intimate interior, making every trip more comfortable.

  Before entering Ling Du L’s car, the two pairs of frameless doors must be the first to attract public attention.

  If you count the hatchback electric tailgate, the flagship identity of this sports coupe has been announced.

  Ling Du L car uses high-quality materials and fine craftsmanship to create a noble and comfortable atmosphere. Whether it’s a double large screen, a through air-conditioning outlet, a piano painted island platform and an alloy decorative board, it all adds extra points to Ling Du L. It is precisely because of the digital paddle shifting that the storage space of the island platform has been released and the storage capacity is good.

  After the hatchback tailgate is opened, it can provide extra large trunk space, up to 523L L. This kind of space performance is really not inferior to all the more expensive SUV models.

  Ling Du L new 24 models, rich in technology configuration in place, comprehensively improve the driving experience.

  During the whole driving process, this smart car coupling system performed very well, especially supporting the wireless CarPlay function, which directly made me bid farewell to the mobile phone bracket and easily realized dual-screen linkage. The top version also has a HUD head-up display system, which is more convenient for drivers to drive, and the quality of the sound is not bad. With the blessing of Beats+8 sound, the reverberation is around the beam, the treble is very transparent and the bass is very calm. In addition, L2-level assisted driving systems are also fully equipped, such as front collision warning, traffic sign recognition and blind spot monitoring.

  I have to say, Ling Du L’s new 24 models are the benchmark among the 150,000-class coupes. From the above-mentioned aspects, it can be seen that Ling Du L new coupe has almost no obvious shortcomings and flaws. It is not only hot in appearance, large in space, intelligent and convenient, but also richer in power selection, which can better meet different travel needs. It is an all-round coupe worthy of closing its eyes. For young consumers with limited budget, they can win in the early 140 thousand, and there is a comprehensive discount of up to 30 thousand yuan, which is undoubtedly a great opportunity to "get on the bus." Interested friends can contact local dealers for further understanding.

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Price 12.28

The new era high-end brand Lynk & Co car high-energy coupe SUV Lynk & Co 02 was officially launched nationwide today. There are 8 models of Lynk & Co 02 listed this time, and the market guide price is 122,800 yuan – 192,800 yuan. At present, all the first owners who buy Lynk & Co 02 will enjoy the "three exemptions" service of lifetime free quality assurance, lifetime free data traffic and lifetime free road assistance provided by oil manufacturers.

Lynk & Co 02 is based on the CMA basic module architecture. It brings consumers a dynamic and extraordinary driving experience with the added product strength of SUV design × coupe design, driving intelligent control × full road condition intelligent control, people-vehicle interconnection × cloud interconnection, occupant safety × pedestrian safety. Lynk & Co 02 officially took the stage, marking the full implementation of the Lynk & Co brand SUV Gemini strategy. With its global technical system and leapfrog product strength, the two models hit the leading camp of the mainstream SUV market with two fists, bringing consumers more personalized and diverse travel options.

Coupe design × SUV design further interprets urban opposition aesthetics

Adhering to the four core elements of "self, respect, subversion and depth", the Lynk & Co brand has always adhered to the design concept of "urban opposition aesthetics", and further interpreted it in the Lynk & Co 02. The ultimate integration of coupe design × SUV design reflects the firm and persistent attitude of urban young people to achieve their goals.

From the appearance point of view, the low body, the rear shape of the back, and the bilateral single chrome-plated double exhaust tailpipes make the Lynk 02 vehicle feel full of speed; the iconic black area of the air intake grille protrudes downward at both ends, and with the extensive use of "contrasting color design", it builds the Lynk 02 bold and free, pursuing the ultimate self-character; the second-generation "Arctic Light" daytime running lights integrated with the turn signal function, inspired by the F1 car’s reverse shark fin design, complement the functionality and design sense; enter the encircling energy cockpit, the integrated intelligent central control area biased towards the driver’s seat, enhancing the perception of width and space; when both hands grip the D-shaped sports steering wheel and operate the paddle shifter, the racing class The integrated sports seat positions the driver’s body firmly in the seat, making it easy and focused on the challenge of speed.

While fully demonstrating the sports style of the whole vehicle, Lynk & Co 02 also interprets the original style of the SUV, highlighting the vehicle’s sense of conquest on the road and protection for the driver and occupant. The highly labeled mecha wheel eyebrow design emphasizes muscle and sculptural texture, becoming the product imprint of Lynk & Co 02’s rejection of mediocrity.

In addition, adhering to Lynk & Co’s pursuit of quality and craftsmanship, Lynk & Co 02 shows the details in the real chapter. The iconic energy wave air conditioner produces a trend, which can be turned off and turned on by stretching the pick, and at the same time has functions such as air purification; the energy force field dashboard adopts a unique texture design to show sports and technological texture; the streamer ambient light provides different scene imagery for the driver, and with the colorful Rainbow night light, it exudes emotional charm.

Intelligent driving control × intelligent control of all road conditions, creating extraordinary driving pleasure

In the past, the engine, transmission, and suspension were the criteria for judging the driving performance of a vehicle. However, Lynk & Co 02 broke through traditional cognition and created a new driving experience of intelligent driving control and full road condition intelligent control.

The Lynk & Co 02 is equipped with a 2.0TD engine derived from the Volvo Drive-E series and a 1.5TD high-efficiency engine jointly developed by Volvo Cars and Geely Automobile, both belonging to the Drive-E series. The 2.0TD engine has a maximum power of 190ps/4700rpm and a peak torque of 300N · m/1400-4000rpm, which has excellent power performance. Thanks to the application of low inertia turbochargers, the 2.0TD engine turbo intervenes earlier, and can output 215N · m at 1000rpm, while the peak torque can be reached at only 1400rpm, and the 0-100km/h acceleration time is only 7.8s, bringing efficient and surging acceleration pleasure to drivers and passengers.

The high-efficiency small-displacement engine represented by 1.5TD can not only provide users with efficient power, but also be more conducive to fuel conservation and environmental protection. The 1.5TD high-efficiency engine of Lynk & Co 02 adopts medium and high power versions. The maximum power of the medium power version is 156ps/5000rpm, the peak torque is 245 N · m/1450-4000rpm, and the maximum power of the high power version is 180ps/5500rpm. The peak torque is 265 N · m/1500-4000rpm. The two power versions of the 1.5TD high-efficiency engine have the same leading technical advantages in power, lightweight, NVH, durability and economy.

The 2.0TD version is equipped with a 7DCT wet dual-clutch gearbox and an Aisin third-generation 6-speed automatic gearbox, and the 1.5TD version is equipped with a DCT wet dual-clutch gearbox and a 6-speed manual gearbox. The 7DCT wet dual-clutch gearbox is led by Geely Automobile’s European R & D Center and jointly developed by Geely Automobile and Volvo Cars. It adopts European technical standards, with large transmission torque and a maximum transmission efficiency of 97%, thus realizing the Lynk & Co 02 shift without delay, and driving passion is ready to go; the 6-speed manual gearbox is developed with a modular system for Getrac, with better shifting performance, thus bringing higher driving pleasure to consumers.

As a high-energy coupe SUV, the Lynk & Co 02 has a minimum ground clearance of 201mm, which has excellent passing performance in the face of irregular road surfaces. At the same time, the Lynk & Co 02 is equipped with the fifth-generation BorgWarner intelligent four-wheel drive system, which has the leading suspension beating stroke and more accurate power distribution. When driving on normal roads, the torque distribution between the front and rear axles of the vehicle is 100:0, and the vehicle is driven in the form of front drive. When the system detects skidding in the front wheels, the four-wheel drive system will automatically distribute power to the rear axle, up to a maximum of 50:50, enabling the Lynk & Co 02 to have excellent escape ability in complex road conditions.

Lynk & Co 02 not only focuses on improving driving performance in the traditional sense, but also extends the driving experience to the strength of all-round intelligent driving control technology. Lynk & Co 02 is equipped with 17 advanced intelligent driving assistance technologies, including ACCQA adaptive cruise system with automatic queuing function, AEB active emergency braking system with pedestrian identification function, SAP + automatic parking assistance system with parking and departure, and DVR driving recorder, which have become the "killer card" of the car to win users’ favor.

ACCQA’s adaptive cruise system with queuing function has the functions of cruise, follow-up, follow-up and follow-up, and can set 5 different follow-up distances to adapt to different roads. Among them, the follow-up function is equipped with within 3s after the follow-up stop, the front car restarts and accelerates, and follows the acceleration until the set time distance; and when the stop exceeds 3s, just tap the accelerator or press the Resume button on the multi-function steering wheel to reactivate the ACC, and you can continue to enjoy the easy and convenient follow-up function.

The FCW Forward Collision Warning System and AEB’s active braking system with pedestrian recognition function complement each other to make the car more comfortable and at ease. When the FCW Forward Collision Warning System detects the risk of a collision within 150 meters ahead, it will issue a warning to the driver. If the driver does not respond, the AEB will automatically apply full braking to the vehicle to avoid accidents. At the same time, the system can also detect and identify pedestrians in front of the vehicle. When the vehicle speed is within 30km/h, pedestrians over 80cm in height can completely avoid collisions with them. If the vehicle speed is greater than 30km/h, the degree of accident damage can be greatly reduced. When the vehicle speed is within 40 kilometers per hour, it can completely avoid collisions with stationary vehicles, and within 40 kilometers per hour of the speed difference, it can completely avoid collisions with moving vehicles in front.

People-car interconnection × cloud interconnection, building seamless links of information

In order to meet the needs of future connected travel and make the car a node of the Internet, Lynk & Co 02 is based on a high-speed, stable and reliable electronic and electrical architecture to achieve efficient mass data transmission, providing consumers with a real-time connected experience of human-vehicle interconnection × cloud interconnection.

Lynk & Co’s iconic three-screen interactive technology makes people, cars and the world form an endless connection. Among them, the 10.25-inch full LCD smart meter adopts four theme panels of classic, time and space, secret realm and navigation for the driver to choose; the 10.2-inch smart central control screen adopts Corning Gorilla Glass, which has a 1080P high definition display effect and provides up to 64G of storage space. At the same time, the operating system adopts the Android system, which is closer to the operating logic of the mobile phone, bringing users a more efficient and convenient use experience; the owner’s personalized account can set up multiple accounts, each account can have unique system background, page layout, theme color and other settings. When switching accounts, the vehicle settings will also change accordingly.

Lynk 02 is also equipped with a leading remote APP control system, which can realize a number of remote control functions including remote start of the engine, remote car search, remote vehicle condition monitoring, remote door lock control, etc., making it more convenient to use the car to maintain the car; iFLYTEK cloud automatic speech recognition system, Autonavi cloud navigation, OTA cloud online upgrade, lifetime free data traffic and other personalized services, so that the vehicle is no longer an individual, and the information communication with the world will be more real-time and efficient.

Occupant safety × pedestrian safety, a strong five-star + safety assurance system

Adhering to Lynk & Co’s rigorous safety standards, Lynk & Co 02 is designed for consumers around the world, and all models are developed and designed to meet the global five-star standards of C-NCAP, E-NCAP, and IIHS, thus establishing a comprehensive safety assurance system for occupant safety and pedestrian safety.

Lynk & Co 02 has a 360 ° all-round super-strong safety body structure without dead ends. The galvanized rate of the body steel is 93.5%, and the utilization rate of high-strength steel is 80.5%. The utilization rate of thermoformed steel with a tensile strength of 1,600Mpa is 16%. It is concentrated on A-pillars, B-pillars, door anti-collision beams, central passages, reinforced beams at the front and rear floor connections, and rear anti-collision steel beams, giving personnel in the vehicle stronger safety protection capabilities. At the same time, Lynk & Co’s understanding of safety extends its vision to invisible white damage protection. Lynk & Co 02 is equipped with an AQS air quality control system and active cabin cleaning function to ensure that the car has continuous circulation of high-quality air. With dual-zone thermostatic automatic air conditioning, it creates a comfortable and healthy interior environment The leather fabric is made of environmentally friendly water-based environmentally friendly coatings. All surface treatment chemicals of the fabric have been strictly tested, and the odor is controlled within the highest standards in the world to ensure the environmental protection quality in the car.

The safety protection for pedestrians is also a manifestation of Lynk & Co 02’s further understanding of safety concepts. Lynk & Co 02 reduces the possibility of collisions with pedestrians through the AEB active braking system with pedestrian identification function. When a collision is inevitable, the active bounce engine cover is designed to trigger the push piston within 40ms when a collision with a pedestrian is detected by a sensor located inside the front bumper (the specific trigger time is related to the speed of the vehicle and other factors), and quickly lifts the rear end of the engine cover up by nearly 90mm, forming protection for pedestrians through the active bounce of the engine cover.

As a high-end brand in the new era, Lynk & Co adheres to the brand gene of "Born Global, Open and Interconnected", and is committed to bringing more value-for-money travel experience to drivers and passengers. Lynk & Co 02 is a new model born in the Internet age. It is aimed at the "square youth" of the new era who are dedicated because of love and extreme because of focus. With the addition of SUV design × coupe design, intelligent driving control × intelligent control of all road conditions, people-vehicle interconnection × cloud interconnection, and occupant safety × pedestrian safety, it redefines the people-vehicle travel lifestyle and brings more extreme car experience to drivers and passengers.

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Once again, Huawei is far ahead. Can visual intelligence drive "hang" Tesla?

As we expected before, Huawei will never sit idly by in the face of the limelight.

At the HarmonyOS Ecological Spring Communication Meeting held on April 11th, Yu Chengdong took out the products that had not been listed for a long time before and "listed" them again.

However, don’t think this is "fried cold rice", because this time, Yu Chengdong has made a big move again.

This is Huawei’sVisual intelligent driving scheme.

When it comes to visual driving, you may think of Tesla for the first time. After all, Tesla was the first enterprise to do smart driving development along this technical route.

Different from the current mainstream high-order intelligent driving scheme, this technical route can not rely on lidar. Only millimeter-wave radar and high-definition camera are used to achieve high-level automatic driving assistance.

The advantage of this technical route is that the cost of bicycle parts can be greatly reduced. Although the BOM cost of lidar has been declining in recent years, in order to play the role of sensing hardware, it needs a high computing power chip, and the overall cost is still high.

Yu Chengdong has said many times before that the high-order ADS scheme with laser radar in HarmonyOS will lose money if the price is below 300,000 yuan.

However, the visual scheme also has its own disadvantages. First, in some extreme scenes (such as heavy rain and fog, strong backlight), recognition may be wrong. Second, if we want to deal with the complex road conditions like downtown areas, we also need a very large amount of code and computing power to support it without relying on the pure vision scheme of laser radar.

In this regard, Tesla’s solution is to borrow the end-to-end AI big model to replace the traditional perception, description, prediction, planning and other modules, and hand over the driving decision to AI neural network. However, the highest level of FSD has not been able to land, and the strength of castrated EAP is almost interesting, so the recognition of this technical route in the domestic market is relatively low.

So how did Huawei do it?

At this conference, the entry-level Pro model of Zhijie S7 showed Huawei’s thinking on visual solutions.

In hardware, Zhijie S7 Pro version uses 10 lateral and forward-backward sensing cameras, plus 3 millimeter-wave radars and 12 ultrasonic radars for fusion. The software part uses GOD general obstacle detection network and RCR road topology inference network. Functionally, it does not rely on high-precision maps to achieve high-speed navigation that can be opened all over the country.

In terms of hardware configuration, the perceived hardware gap between Pro version and MAX is only lidar. However, in terms of intelligence, the PRO version should be 48T, and the MAX version should be 200T.

According to the media measurement, the effect of this scheme is still quite OK. Whether it is high-speed NCA or APA parking, the strength can "hang" Tesla’s EAP. Even compared with Huawei’s advanced intelligent driving system, the performance of this pure vision scheme can also maintain the strength of the first echelon in various high-speed navigation systems.

Considering the lower hardware cost of this scheme, if it is further popularized, the lethality will still be very terrible.

Kung fu is angry

In the face of the "second half" of the smart electricity revolution, Huawei once again showed us the strength of its "arsenal".

Although the visual intelligent driving scheme released this time is ostensibly a "replacement" of Huawei’s high-end ADS. However, if the technology is further mature, it is not excluded that Huawei’s smart driving will gradually turn to a purely visual solution.

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Nezha L is officially listed, starting at 129,900 yuan.

Beijing News Shell Finance News (Reporter Wang Linlin) On April 22, the Beijing News Shell Finance reporter learned from the official of Nezha Automobile that Nezha L, the first SUV of Nezha Automobile Shanhai Platform, was officially listed, and four extended-range models were launched in the new car. The official guide price was 129,900 yuan-159,900 yuan; Among them, the entry-level model 220 flash charging version will be launched in August this year. Nezha Auto said that Nezha L will also launch pure electric models.

Nezha l. Figure/car company official website

Nezha L is positioned in a medium and large SUV, with a length, width and height of 4770mm, 1900mm and 1660mm respectively, and a wheelbase of 2,810 mm. The new car adopts Nezha family design language, and the interior adopts embracing layout. From the configuration point of view, Nezha L dual 15.6-inch screen, double-door refrigerator equipped with 6.6L independent compressor; In addition, the new car is equipped with NETA AD automatic parking assistance, 50-meter tracking reversing and other functions, and will also be equipped with a large AI model exclusive to Gankun Circle. In terms of power, under CLTC standard, the comprehensive cruising range of Nezha L model with pure electric cruising range of 310km is 1300km.

Editor Yue Caizhou

Proofread Jia Ning

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K Financial Report | NIO (Part 1): Sales revenue has risen, not only is there no profit, but the loss is even greater

The more cars are sold, the higher the income, but when can the loss stop?

On the evening of April 2, NIO disclosed its delivery performance for March and the first quarter. The next day, NIO’s Hong Kong stock price rose by 2.14%, but it fell by 7.63% and 5.6% respectively in the following two trading days. Its US stock price fell for three consecutive trading days.

Coincidentally, when NIO disclosed its 2022 earnings and February sales in early March, the first feedback from NIO’s dual-stock was equally optimistic. So how did NIO perform in March and the first quarter? What about its performance in 2022?

The first quarter of the first quarter met expectations, and the sales volume was "among the best"

Data show that in March, NIO deliveries were 10,400, an increase of 3.94% year-on-year, down 14.63% month-on-month; among them, 3203 high-end smart electric SUVs were delivered, and 7175 high-end smart electric cars were delivered. In the first quarter of this year, NIO deliveries were 31,000, an increase of 20.46% year-on-year.

In terms of industry level, whether in March or the first quarter, among several new power car companies, NIO’s performance can be regarded as "among the best". In addition to being led by Li Auto, Nezha, Xiaopeng, Zero Run, etc. were all left behind by NIO. It is worth mentioning that the ideal sales volume in March was twice that of NIO.

However, once upon a time, the throne of the new power delivering the championship has been firmly occupied by NIO. Whether the future NIO can regain the championship throne is uncertain, but it seems unlikely this year.

This can be seen from the annual sales target and current sales performance of NIO and Ideal 2023: the former’s goal this year is 250,000 vehicles, the first quarter sales of 31,000 vehicles, to complete the annual sales target of 12.4%; while the latter’s goal is between 250,000 – 300,000 vehicles, the first quarter sales of 52,600 vehicles, to complete the annual sales target of 21.04% -17.53%.

From the current data performance, NIO has suffered a lot.

It is worth noting that although NIO has achieved its sales target for the first quarter of this year, it can only be said to be a near miss.

According to NIO’s previous expectations in the 2022 annual performance report, its delivery volume in the first quarter of this year will be between 31,000 – 33,000 vehicles, an increase of about 20.3% -28.1% year-on-year. It can be said that NIO completed the delivery task in the first quarter.


"The image is from the NIO announcement."

In addition, NIO expects revenue guidance for the first quarter of this year to be 10.62 billion – 11.54 billion yuan, an increase of about 10.2% -16.5% year-on-year. But there is no clear guidance for earnings expectations.

However, it may be reasonable. After all, NIO, which saw a 33.97% year-on-year increase in sales in 2022, has not achieved profitability despite a significant increase in revenue. Instead, its losses have further expanded.

Sales revenue has skyrocketed, so why are there more losses?

According to the financial report disclosed by NIO, in 2022, NIO sales reached 122,500 vehicles, an increase of 33.97% year-on-year; revenue reached 49.269 billion yuan, an increase of 36.34% year-on-year.

From the perspective of sales and revenue data, both have reached new highs, and NIO’s performance last year seems to be good. However, in the face of both sales and revenue growth exceeding 30%, NIO’s overall profitability not only did not rise, but its losses further expanded.

The financial report shows that NIO’s net profit attributable to the parent last year was a loss of 14.559 billion yuan, 10.572 billion yuan from the loss in 2021, an increase of 37.71% year-on-year.

At the same time, NIO’s bicycle net profit also changed from a loss of 115,600 yuan in 2021 to a loss of 118,900 yuan in 2022. That is, in 2022, NIO lost nearly 120,000 yuan for every car sold.

In addition, NIO’s net loss reached 14.437 billion yuan last year, compared with the net loss of 4.017 billion yuan in 2021, and the loss expanded by 2.6 times.

The question is, sales are rising and revenue is increasing, so why are you losing more and more money? Where is the money being spent?

From the financial report, the two largest expenses of NIO are sales costs and research and development expenses, which alone cost nearly 55 billion yuan, directly exceeding revenue.

Specifically, in 2022, NIO’s sales cost reached 44.125 billion yuan, an increase of 50.5% year-on-year. This is not unrelated to last year’s "expensive electricity" and the large-scale laying of replacement stations, charging stations, charging piles, etc., which has become a direct cause of dragging down NIO’s profitability.

In 2022, affected by the skyrocketing price of lithium carbonate, battery costs skyrocketed simultaneously, which also caused the cost of new energy vehicles to rise sharply, which in turn led to a sharp drop in automotive gross profit margins. According to the financial report, NIO gross profit margin has dropped from 20.1% in 2021 to 13.7% in 2022.


"The image is from the NIO announcement."

NIO’s R & D expenses last year were as high as 10.836 billion yuan, up 136% year-on-year from 4.592 billion yuan in 2021, accounting for nearly 22% of revenue. Whether it is from the investment amount or the proportion of revenue, it can be regarded as a big deal in the automotive industry, which shows NIO’s emphasis on R & D.

You know, Li Auto and XPeng Motors invested 6.78 billion and 5.215 billion yuan in research and development last year, respectively, while accounting for 14.97% and 19.42% of revenue respectively.

To sum up, NIO’s sales revenue has increased, but it still loses money "for a reason", but for a for-profit company, this is obviously not "reasonable", but exposes its lack of cost control and profitability.

So, is the NIO that loses money really bad? Please continue to pay attention to "Automotive K Line", and we will look for answers in the next article of the NIO 2022 financial analysis article.

The text is original by [Car K Line], some pictures are sourced from the Internet, and the copyright belongs to the original author. The article of this number may not be reproduced without authorization, and violators will be investigated. At the same time, the content of the article does not constitute investment advice to anyone. The stock market is risky, and investment needs to be cautious.