Hello, everyone, I’m Dr. X. With the official arrival of the summer file, our long-awaited 2023 second tour chaos has finally reached the white-hot stage of bayonet fighting. In the last three months alone, there have been more than 10 new second tours on the market, which are huge and very lively.
However, after a hand-to-hand combat, the result of the firefight was terrible. Except for Star Rail, which stands on the best-selling list, it seems that none of them can play. So, what’s the performance of these two tours recently? What is the specific reason behind the product rushing to the street?
Today, I will take you to make a mid-term observation of the battlefield and take stock of a wave of recently launched secondary games.
Collapse: Star Dome Railway
First of all, Lao Mi’s "Star Rail" is definitely a success beyond expectations. Before the launch of the Star Railway, many friends were actually wondering, it’s 2023, but Mihayou turned around and played such an old turn-based game. Can it really be done?
As a result, the people who questioned were once again beaten in the face, and Xingtie made about 5 billion yuan in the first month. Players originally wanted to see the drama of other manufacturers fighting the original god, but in the end it was old rice who came to sister battle himself.
As a Kryptonian who has been working full-time and has filled the abyss (chaotic memories), I still have some research on Xingtie.
The success of Star Rail can be summarized as follows: firstly, it inherits the basic disk of Mijia users, and on this basis, it optimizes and improves various minor problems next door, which is not liver-warming to play. Even the new version was sent to ten companies. He really, I cried to death.
Second, the role-building and plot performance of Star Rail go further, which is the core profit point of Mijia Game. At the same time, because it is a turn-based system, the skill design of the role can be more unconstrained.
Let’s just say that Jingyuan and Yinyuejun are not within my scope at all in terms of XP. But he meowed, the design was so handsome that he really couldn’t help but want to take it home.
Thirdly, if you have studied the battle of Xingtie in depth, you will find that its underlying mechanism is quite complicated. A seemingly simple round can be divided into several stages, and the judgment nodes of skills are also very particular. Therefore, despite the turn-based system, it has made a strong strategy and playability.
In May, I raised the problem of insufficient cultivation resources, which has been basically solved after the official activities have been intensified in the past two months. Therefore, although Xingtie itself was born with a golden key, it still broke through its own upper limit and achieved great success.
The seventh epic
Then let’s talk about the second winner, The Seventh Epic of the Middle Horse (E7 for short).
E7 has been on the line for more than a month, ranking ninth on the best-selling list. At present, 50 people are fluctuating up and down, and the score is still rising, which is considered stable. Moreover, the world arena, the core of the game, just opened half a month ago, and it is estimated that there will be some stamina to go up again.
There is no doubt that E7 is also successful, and even achieved a counterattack. Old X When I talked about E7 in video last time, most of the audience were cautious, indicating that the game was out of date. As a result, I didn’t expect it, but it became the best one except Star Rail.
And according to the news I got from my friends in Zi Long, they did a very good deal. In fact, E7′ s agent was signed as early as 18 years ago. At that time, because Korean games couldn’t get in, no one robbed it, and the agency fee was very low, so it was a big bargain. Can only say that Zi Long boss in business, is really a little level.
Aurora at White Night
Then there are two other medium-sized horses, Aurora on a White Night and Back to the Future, which I would like to call "Rucheng". That is, it seems that it didn’t work, and it seems to work again.
As "Aurora at White Night", which carries Tencent’s second-yuan ambition and contains a golden key at birth, it is really full in art vertical painting. I took these pictures as wallpaper after reading them.
But apart from art, Aurora at White Night is almost all short-board. Even the grid is like a hand rush, and it will wither immediately after a wave breaks out; The secondary flavor can’t be said to be absent, which is partial templating and almost meaningless; The domestic performance is only about 100, so I’m sorry about my background.
At this point, it’s all a failure, right? It’s really hard to say that "Aurora at White Night" has achieved one thing, that is, relying on conscience to help Tencent gain a kind nickname in the small circle-"Tengzi".
It is hard to imagine that "Aurora at White Night", which was born in Tencent, has actually become the most conscientious player in this wave. Some media headlines are directly, "Tencent has given a lesson to the domestic second tour operation?" 》
To sum up, White Night Aurora has achieved two things: the operation listens to people and the welfare is generous.
For example, if the player is tired of fighting and the UI is ugly, the game will be swept up and the UI will be redone. If there is any opinion, he will really change it. Recently, the role has been lifted out of the bug, but it has not been lifted at all, and everyone gives the highest-grade reward for nothing;
In terms of payment, the game itself has sent a lot of cigarettes, and various small gift packages have been designed, such as 2 yuan for 1 cigarette and 9 yuan for 5 cigarettes. In today’s two-tour world, which is often 648 to 50, it is quite cracked;
Faced with this situation, even if the player does not intend to pay sincerity, he will leave the game like a spare tire.
Therefore, from the results, although the income of "Aurora at White Night" is average, it has earned a drink and experience for Tencent and achieved a wonderful "Rucheng". Looking at the recent developments of the game, it is obvious that the project team is still working hard. Whether the follow-up can rise against the trend by word of mouth will be observed again.
Reverse: 1999
Compared with Aurora on a White Night, which earned a shout from the operation, the other "Rucheng" Return to the Future is completely the opposite, because the operation has lost half of its life.
In terms of packaging, Back to the Future is one of the most advanced and least-funded two tours in recent years. The plot and people of the main line are quite wonderful. Although I deleted it later, I still watched the video to make up the plot.
With excellent packaging, "Back to the Future" rushed to the third best-selling list when it was launched, which was the highest ranking except Star Railway.
However, I didn’t expect that after the highlight, the game was just like taking laxatives, and it directly plunged into a thousand miles, operating all kinds of illnesses to give players the whole job. The most classic is that "everything is as perfect as planned", which makes people wonder whether he is playing dumb or really stupid.
In short, it was originally in 1999 before it was launched, but it became a memory after it was launched. "Back to the Future" ruined the beginning of Tianhu itself, and I don’t know if it can be rescued later. It can only be said that this is also a kind of "success".
Forbidden area of dust and white
The last medium-sized horse, Dust and White Forbidden Area, unfortunately became the only clear loser.
Say this game has no advantages, right? There are also some. The large-scale BOSS war is really ok, with a strong sense of presence and quite exciting to play. But other than that, "Dust and White Forbidden Zone" is almost all a problem.
For example, game art is too picky. Because of the limitation of 3D level, the project team chose an art style close to the white model, which is full of plastic feeling. Many friends around me were dissuaded by this artistic style.
And the gameplay is still unclear. In the online version, a "bunker" was finally added, but the enemy’s excessive face-to-face melee and justice from heaven made this bunker equal to nothing, which was very tasteless, and it was easy to see that it was the result of compromise.
It can only be said that Xishanju did spend money but it didn’t work. It’s like when you want to play seriously and shoot, you suddenly find yourself dying.
If there is no other reason, it is that the step is too big and the egg is pulled. First, the team used to do "Twin Vision" and "Girl Coffee Gun", and they have completely zero experience in 3D secondary elements; Secondly, 3D two-dimensional+shooting is a brand-new field, with high risk, and success is a small probability event.
Don’t swim like Miha.
In short, except Dacheng’s Star Rail and Xiaocheng’s E7, this wave of players can basically jump. So, why is it so miserable? From an objective point of view, it is really because the second tour market is too big now.
Not only do you jump on the street on the line, but there are many others who jump on the street before going online recently, such as Other Boundaries, Time Series Residual Noise and Touring Trains. Either the data is not good, or the team is infighting, and the timing is lingering. The number of reservations is over one million, and it is still impossible. Looking back, it was a wise choice to cut down the secondary project at an early stage like Lilith did last year.
But aside from the objective reasons that the market is too big, I want to say one thing: I really don’t copy Mikhail’s tour hard for the next two tours. Without Jin Gangzuan, why do you have to take that porcelain job?
Cut through the recent wave of games, several models can see the traces of "copying Mihayou", and this kind of copying has led to various problems.
For example, in "1999", although the main frame is "Tomorrow’s Ark", it has copied the abyss of the original god, creating intensity anxiety for players when they open their clothes, and searching for resources. Who do players scold if they don’t scold you?
On the other hand, Tengzi’s "Aurora at White Night" only opened a permanent climbing tower in the early stage, and players can play whenever they want, without any pressure on players. Let’s just say we’ve reached a verdict.
There is also "Dusty Forbidden Zone", where the probability of drawing five stars from the role pool list is 0.7%, including the guaranteed rate of 1.86%, and 80 is guaranteed, but it is not written on the face.
I wonder if your family’s "Twin Vision" single withdrawal rate was 3% four years ago. How did it become like this four years later? Let’s put inflation here, right And the result? Players don’t buy it at all On the third day of the launch, the official found that the data was wrong, and it was too late to raise the level reward from 20 diamonds to 50.
Therefore, after this wave of lessons, the following products really don’t copy Mihayou hard. Many factors interact with each other, forming their own unique competitiveness. What’s the use of copying and paying or playing? I hope that the manufacturers behind will think clearly and adjust in time. You can also leave your favorite games in the second half of the year in the comments area to see which one is the most popular.
