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Reflections on the innovation of CPPCC’s deliberative democracy from the perspective of Internet

　　The CPPCC is a specialized consultative body, and the "internet plus" meets the needs of the CPPCC’s capacity-building for deliberative democracy. Accelerating the deep integration of the Internet and the CPPCC’s democratic consultation is the general trend and more promising. At the celebration of the 65th anniversary of the China People’s Political Consultative Conference, General Secretary of the Supreme Leader pointed out that "to meet the requirements of comprehensively deepening the reform, we should vigorously promote the construction of performance ability with reform thinking, innovative ideas and pragmatic measures" and "explore new forms such as network discussion and remote consultation to improve the effectiveness of consultation", which pointed out the direction for "internet plus" to promote the construction of CPPCC’s deliberative democracy. Judging from the technical characteristics of the Internet and the function of deliberative democracy, the advantages of the two are complementary. "internet plus deliberative democracy" is conducive to giving full play to the advantages and endowments of the Internet and promoting the CPPCC to better perform its functions and play its role.

　　New Features of Consultative Democracy of CPPCC from the Perspective of Internet

　　It has expanded a new platform for deliberative democracy. The innovative development of the Internet makes the platform of deliberative democracy more diverse. China, as a big Internet country, makes full use of the advantages of the Internet, big data resources and mobile Internet platforms to strengthen the consultative democracy construction of the CPPCC, establish a channel of close contact with the people, and create a platform for better understanding and communication between the party and the masses, which can solve new problems in the process of democratic political construction more efficiently, be more conducive to the scientific leadership of the party to the people, and be conducive to the development and perfection of the socialist deliberative democracy system.

　　Expand the participation of all sectors within the people. The coordinated development of technology and society makes innovative organizations and social strata constantly evolve. With the advent of the Internet era, many new social stratum groups have emerged on the Internet: IT elites, Internet café s, makers, etc. They have made use of the advantages of information technology and the Internet platform to carry out application innovation, which has played an important role in innovating the economic development model and guiding public opinion. Network participation expands the participation of deliberative democracy and embodies the universality of socialist democracy. The improvement of the enthusiasm of ordinary people to participate in political life is more conducive to promoting the construction of a harmonious socialist society and the process of democratic politics.

　　It triggered a change in the model of deliberative democracy. With the comprehensive deepening of the reform, the society has further developed towards diversification, and the emergence of new interest classes and groups has continuously expanded the social foundation for the development of deliberative democracy in China. With the development of information technology, major traditional industries are deeply integrated with the Internet, and innovative ways are constantly sought to achieve leapfrog development. At the same time, the Internet also provides a platform through which people can express their opinions, participate in democratic political life and promote deliberative democracy. It can be said that the Internet, driven by innovation, is triggering a new model of deliberative democracy and political participation, which is also characterized by normalization.

　　Promote the CPPCC’s deliberative democracy into the Internet.

　　Establish the concept of "network deliberative democracy". "Network deliberative democracy" is a new thing with the arrival of the information society. According to the 42nd Statistical Report on China’s Internet Development released by China Internet Network Information Center, as of June 2018, there were 802 million Internet users and 788 million mobile phone users in China. As an important institution for multi-party cooperation and political consultation under the leadership of the Communist Party of China (CPC), the CPPCC should always adhere to the two themes of unity and democracy, advocate an atmosphere of free speech, consideration and tolerance, equal deliberation and interactive exchange, treat online public opinions from all walks of life with a more equal, open and respectful attitude, extensively collect and timely reflect interest demands, and actively interact with all walks of life to form a good "online democracy" atmosphere.

　　Establish the concept of "network democratic supervision". The Internet provides a platform for netizens to express their opinions freely and equally, to know the latest social trends at the first time, and there is no absolute dominant force, which promotes the netizens’ awareness of democratic supervision. To do a good job in the consultative democracy of the CPPCC, we must firmly establish the concept of consultation, seek the greatest common denominator, pursue all-round social progress, and at the same time accept the supervision of the whole society. CPPCC organizations and CPPCC members at all levels should adapt themselves to the new concept of network supervision, broadly unite all social forces to participate in the democratic supervision of CPPCC, incorporate the original ecological network supervision into the channels of democratic supervision, amplify the constructiveness of online public opinion, and eliminate its destructiveness and one-sidedness. At the same time, they should actively accept opinions and suggestions from all walks of life on the work of CPPCC, so that the democratic supervision of CPPCC can become more efficient, convenient and diversified with the help of the "east wind" from the perspective of the Internet.

　　Deliberative democracy from the perspective of Internet needs normative guidance.

　　Establish a legal system of deliberative democracy from the perspective of the Internet. As an interactive communication platform and smooth communication channel, the Internet needs necessary system design from the aspects of laws, regulations and participation mechanism, so as to ensure the legitimacy, equality and fairness of the negotiation process and results. On the one hand, the internet behavior of deliberative democracy will be brought into the track of rule of law; On the other hand, the construction of "official — People "interactive participation mechanism. In the design of the participation mechanism of Internet deliberative democracy, it is necessary to establish a regular consultation system, incorporate Internet deliberative democracy as a normal operation mechanism into the necessary procedures of public decision-making, and form standardized institutional rules from topic selection, specific discussion steps to consensus, so as to realize the normalization and procedure of public participation in Internet deliberative democracy.

　　Establish the management norms of deliberative democracy from the perspective of the Internet. The deliberative democracy of the CPPCC, from proposal, special investigation and special consultation to reflecting social conditions and public opinion, has created a number of dialogue sites to realize the communication of deliberative democracy and promoted the institutionalization of consultation. Democratic consultation should not be confined to a certain space. Different consultation designs can promote or restrict different aspects of democratic effectiveness. Only by combining different types of consultations can we achieve the greatest democratic effect. Of course, any form of political participation is inseparable from external institutional support and cultural environment. The form of political participation in Internet deliberative democracy also needs the joint efforts of the CPPCC and CPPCC members, so that it will continue to develop and improve, and eventually become a democratic mechanism and a platform for public consultation in which every CPPCC member has the conditions and ability to participate.

　　Enhance the responsibility and rationality of political participation of CPPCC members from the perspective of the Internet. CPPCC members are the main body of the CPPCC’s deliberative democracy practice, and their personal values can guide and change political participation behavior. The decentralized, non-central structure mode and free and open communication characteristics of Internet communication not only broaden the space for public political expression, but also easily lead to problems such as lack of morality, lack of sense of responsibility and blind follow-up, which leads to the anomie of public network behavior. Therefore, it is an important guarantee for the orderly development of online consultation democracy to cultivate the sense of responsibility and rational thinking of CPPCC members, and then reshape online behavior. On the one hand, enhance the network moral responsibility and political responsibility consciousness of CPPCC members; On the other hand, improve the rational thinking ability of CPPCC members. It is necessary to actively guide CPPCC members to objectively analyze and judge the massive network information around the public interest and carry out rational speculation to ensure that democratic consultation is the result of rational discussion among equal citizens. (Author: Yue Shumei, a professor at Southwest University of Political Science and Law)

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Product analysis： the road of quality e-commerce for Xiaomi’s products.

Editor’s lead: Xiaomi has products, which is a boutique shopping platform of Xiaomi Company and a part of Xiaomi’s "new retail" strategy. Relying on the Xiaomi ecological chain system, using the Xiaomi model to make consumer goods. The author of this paper analyzes the quality of Xiaomi to see how it can build a quality e-commerce road.

According to Xiaomi’s financial report in the third quarter of 2020, Xiaomi’s total revenue is 72.2 billion, of which nearly a quarter comes from Xiaomi IoT and its life shopping platform "Xiaomi Youpin".

Under the background of new consumption and new retail, why can Xiaomi Youpin rise rapidly in the e-commerce industry in just three years after its establishment, with the increasing cost of passenger traffic, shrinking incremental market and fierce competition under the stock market game?

This paper will take you to understand the operating logic of this company and the boutique e-commerce industry by analyzing the perspective of Xiaomi Youpin.

This article will analyze from the following aspects:

industry analysis
competitive product analysis
User value analysis
Commercial value analysis
Product iterative analysis
Product structure analysis
Operational analysis
summary

1. Industry analysis

Under the background of the new consumption era, the competition in the e-commerce industry is becoming more and more fierce, and the e-commerce industry is constantly refined, resulting in quality e-commerce. Quality e-commerce is different from traditional e-commerce. By infiltrating upstream manufacturing and supply chain management, reducing intermediate links, strengthening the dominance of platform selection, and relying on data technology to improve the response speed of suppliers to changes in market demand, the e-commerce model can improve the quality of goods in the whole station and provide consumers with high cost-effective goods.

The core is to optimize two points: the first point is to shorten the path from manufacturers to consumers; The second point is to endorse domestic manufacturers by "selecting" and "YEATION", which accelerates the process of establishing their own brands.

Xiaomi Youpin is a typical successful representative of this industry. Under what industry background did Xiaomi Youpin grow up? Why can quality e-commerce quickly occupy a place in the e-commerce industry?

Because the e-commerce industry is deeply influenced by macro factors, this section will use the PEST model analysis method to analyze the whole industry.

1.1 policy (Politics) level

In December 2016, the Ministry of Commerce published the "Thirteenth Five-Year Development Plan for E-commerce", proposing to "encourage the development of quality e-commerce and brand e-commerce, and further play the positive role of e-commerce in guiding production and leading consumption". Under the new mode and new format, the national policy encourages the development of quality e-commerce, which further promotes the development of quality e-commerce.
In August 2018, the E-commerce Law of the People’s Republic of China proposed that the state encourage the development of new e-commerce formats, innovate business models, promote the research and development, popularization and application of e-commerce technology, promote the construction of e-commerce credit system, create a market environment conducive to the innovative development of e-commerce, and give full play to the important role of e-commerce in promoting high-quality development, meeting people’s growing needs for a better life, and building an open economy.
In January 2019, the "Electronic Commerce Law" came into effect, which standardized the operation of the e-commerce market.
In November, 2020, the "Proposal for the 14th Five-Year Development Plan" proposed to improve the consumption environment, focus on quality brands, promote the development of green, healthy and safe consumption, and encourage the development of new consumption patterns and new formats.

It can be seen that the state encourages and supports the development of e-commerce industry in terms of policies, and encourages the development of new consumption patterns and new formats, which promotes the development of e-commerce industry and encourages e-commerce to develop into new formats and new models. The development of quality e-commerce in emerging segments of e-commerce industry has ushered in development opportunities.

1.2 the Economy level

According to the report of the National Bureau of Statistics, in 2019, China’s GDP reached 99,086.5 billion yuan, up 6.1% over the same period of last year. The per capita disposable income of national residents was 30,733 yuan, and the per capita GDP increased by about 5.8%. The per capita disposable income of urban residents in first-tier cities reached 70,000 yuan.

The improvement of income level drives residents’ purchasing power to increase, online shopping continues to grow and demand continues to expand; At the same time, people’s growing pursuit of high-quality life has gradually upgraded the consumption structure from price consumption to quality consumption.

1.3 Society and cultural aspects

With the development of economy and the increase of personal income, there are more and more new middle classes. In the new consumption era, some consumers began to change their consumption concepts to pursue quality life and refined life, and their demand level increased, paying more attention to the quality brand, sense of science and technology, sense of beauty and experience of goods, and seeking higher quality of life and higher spiritual pursuit.

Moreover, with the improvement of living standards, white-collar workers are rich, but they are busy with their work. They don’t want to spend too much time looking for goods, but want to find goods that meet their needs directly.

In order to ensure the quality, quality e-commerce meets people’s increasing consumer demand, shortens the time of commodity selection and increases efficiency for this part of the population, and has broad development prospects in the future.

In the current market, commodity quality problems and selling fake goods are still hot complaints about online shopping consumption. According to the "2019 China E-commerce User Experience and Complaints Monitoring Report", the number of e-commerce complaints nationwide showed an increasing trend from 2013 to 2018, with a year-on-year increase of 48.02% in 2017; An increase of 38.36% year-on-year in 2018; The number of complaints accepted in 2019 was slightly lower than that in 2018.

The improvement of product quality is an urgent problem to be solved, and the standardized control of self-operated and OEM mode of quality e-commerce can ensure product quality to some extent.

1.4 Technology level

Since 2012, China has entered the stage of rapid development of mobile Internet, and e-commerce has ushered in new development opportunities:

With the development of internet technology, the online shopping market is becoming more and more mature and entering the stage of quality upgrading;
With the continuous improvement and development of logistics and transportation technology, the storage coverage is getting wider and wider, which improves the timeliness of product transportation and provides strong logistics support for e-commerce;
The rapid development of big data and AI technology, on the one hand, reduces the labor service cost of enterprises, on the other hand, improves the operational efficiency of enterprises; The e-commerce platform has also changed. Through the recommendation of complex machine learning algorithms, sellers can flexibly price goods, accurately recommend them, provide personalized shopping experience, and greatly improve shopping efficiency. Using the data to analyze and forecast commodities, the commodity inventory problem has been improved.

All these factors have jointly promoted the rapid development of quality e-commerce in recent years. With more and more middle classes, consumers’ demand for quality upgrading is getting higher and higher.

With the growth of domestic economic level and the maturity of e-commerce platform, online shopping has gradually become one of the most important shopping methods in people’s daily life. The scale of online shopping transactions has been expanding, and the penetration rate in the retail sales of social consumer goods has been increasing.

According to the data of iiMedia Research, the market transaction volume of China mobile e-commerce market is expected to exceed 8 trillion yuan in 2020, an increase of 19.7% compared with 2019, and the mobile e-commerce market continues to grow. It is estimated that the scale of online shopping transactions will further increase to 12.8 trillion in 2021, and the penetration rate in the total retail sales of social consumer goods will also increase to 27.2%.

Under the background of the increasingly mature e-commerce market, according to the survey, for online shopping, half of users are willing to get high-quality products at high prices, and nearly 40% of users like to buy professional products on professional shopping platforms, and more begin to pursue quality.

According to Aurora Big Data Q3 Mobile Internet Industry Data Research Report in 2020, Xiaomi has products in the top ten of the list of integrated e-commerce platforms, and its user penetration rate and DAU growth are also prominent, with user penetration rate of 2.8% and DAU growth rate of 16.7%.

It can be seen that the quality e-commerce market is developing rapidly and there is still much room for development and exploration in the future.

2. Analysis of competing products

The traditional e-commerce market is becoming more and more mature. With the rise of new consumption and new retail, and the national policy orientation encourages consumption quality, quality e-commerce has stood on the fast track and ushered in development opportunities.

Many players began to enter the game one after another, and more and more participants joined the ranks of quality e-commerce. Some new forces entered, and some traditional Internet e-commerce companies stepped up their layout, such as Xiaomi Youpin, Netease YEATION, Necessary Mall, Taobao Xinxuan, Beijing-Tokyo Manufacturing, Suning Polar Things and other companies.

According to the current App Store download ranking and IT orange data display, these products are roughly divided into the following gradients:

The first echelon: the advantages of enterprise revenue and user scale are obvious: Xiaomi has products, Netease YEATION;
The second echelon: as an important player in the industry, it has great influence: necessary shopping mall, Taobao heart selection;
The third echelon: late entry, low market share: Suning Polar Materials, Beijing-Tokyo Manufacturing, etc.

Xiaomi Youpin and Netease YEATION are the direct competitors of this track, and their users are similar in scale. Based on the growth path and business model of these two companies, we will compare and analyze them, so as to deeply understand the differences between them.

2.1 Xiaomi Youpin

On April 6, 2017, Mijia Youpin, a selected e-commerce platform owned by Xiaomi, was officially launched. Xiaomi Youpin always insisted on being a "good product that touched people’s hearts and was kind in price", and extended Xiaomi’s "extreme cost performance" to all aspects of life and home, bringing customers products that are free to choose, cost-effective, branded, tasteful and scientific;
In August 2017, Mijia Youpin announced that "Mijia Youpin" was renamed as "Youpin" and the brand concept was "Youpin Life, Better Choice";
In May 2018, "Youpin" was officially renamed as "Xiaomi Youpin";
In June 2018, Xiaomi Youpin’s first offline flagship store in the world officially started trial operation in jianye district, Nanjing, displaying 15 popular commodity categories, with a total number of 3,000, covering all products sold online by Xiaomi Youpin APP;
On November 6, 2018, JD.COM and Xiaomi Youpin, a boutique life e-commerce platform of Xiaomi, signed a strategic cooperation agreement in Beijing, and carried out in-depth cooperation from selected products, third-party brand incubation, reverse customization of goods, logistics and other aspects;
In April 2019, it launched "There are products and fish" and embraced social e-commerce;
On December 23, 2019, Xiaomi Youpin officially announced that it had reached a strategic cooperation with Indiegogo, an overseas crowdfunding platform, to complete an important step for Xiaomi Youpin to explore overseas markets and help high-quality enterprises go to sea;
In the third quarter of 2020, Xiaomi’s financial report showed that Q3′ total revenue was 72.2 billion, of which nearly a quarter came from Xiaomi IoT and its life shopping platform "Xiaomi Youpin".

Xiaomi Youpin’s business model is "platform+ecology" model. By integrating platform resources, it supports the independent development of eco-chain brands and third-party brands and serves users together.

In addition to Xiaomi, Mijia and eco-chain brands, we also introduce a large number of high-quality third-party brand products with complete chain capabilities such as design, manufacturing, sales, logistics and after-sales, and support the independent development of third-party brands to jointly create a quality life for users.

Source of users: As a mobile phone manufacturer, it has established an ecosystem with mobile phones as the core and lot, which has accumulated rice flour with high brand loyalty, and online Xiaomi Mall, Mijia and offline Xiaomi House have acquired users.
Commodity source: Xiaomi has commodity sources, the first category is Xiaomi’s self-operated senior brand products, the second category is Xiaomi Mijia and eco-chain brand resource products invested by Xiaomi, and the third category is to introduce third-party enterprises and open them to non-eco-chain enterprises with high-quality third-party brand products with complete chain capabilities. Under these three modes, its shopping mall categories and SKUs are constantly enriched.
Operation mode: Xiaomi has products that not only sell its own brands, but also sell smart digital and home products of Xiaomi, Mijia and the whole eco-chain partners after going online; The Costco model advocated by Lei Jun is also reflected in Xiaomi’s products, and the number of brands of each thing will not be too much; In addition, it also continues Xiaomi’s "explosive product" model, which advocates quality, not luxury, time-consuming, and scientific sense.

There are three types of commodity sources of Xiaomi’s products. The first is self-management to sell its own brand products, the second is to invest in Xiaomi’s ecological chain, and the third is to introduce third-party enterprises.

Commodity category: As a company with a brand positioning in science and technology, Xiaomi has a higher proportion of scientific and technological products. Xiaomi has products mainly in the field of household appliances, and has now expanded to household appliances, home kitchens, furniture decoration, TV audio and video, digital mobile phones and computers, daily creative, clothing accessories, beauty care, outdoor sports, shoes and boots, health care, wine and food, maternal and child, driving goods, pet life and other commodities. The products of each category follow the mode of few but fine, which continues the boutique mode of Xiaomi’s special creation of "explosive products".
Product control: Xiaomi goes deep into the supply chain, controls the enterprises and third-party brands in the ecological chain from the source of product production, and penetrates the concept of ultimate cost performance into every link. Through full chain quality control, manufacturing efficiency is improved, cost is reduced, and consumers can buy good quality goods without selection.
Cooperation mode: For Xiaomi eco-chain enterprises, Xiaomi invests in the form of equity participation but not holding. For the selection of third-party enterprises, Xiaomi Youpin follows the development logic of its own products, puts forward three hard indicators-product quality, cost performance and certain scientific and technological content, and defines the products together with the manufacturers to ensure the product quality of Xiaomi Youpin. After confirming that the cooperative products are on the line, the products will gain revenue by means of platform deduction.
Logistics and warehousing: Because Xiaomi Youpin is the source of goods and other supply chain modes, the warehousing management of Xiaomi Youpin includes two aspects. Xiaomi Youpin has warehouses in all regions of the country, and the self-operated part is Xiaomi’s own warehouse inventory. Based on the cooperative relationship, SF+Jingdong Logistics is used for near-warehouse distribution; Third-party enterprises take care of their own inventory, depending on the specific situation, and choose their own logistics methods.
Offline layout: Xiaomi has accelerated the offline layout, and offline stores have landed one after another. The layout of offline stores has opened up the barriers between online and offline channels, which has become a big advantage. At the same time, the combination of offline and offline will also help Xiaomi to build brand awareness and promote the better development of Xiaomi.

Uniqueness: When Xiaomi was born out of Mijia, it took away a very core function of "crowdfunding". The early stage of crowdfunding is an important channel for Xiaomi’s ecological chain to show its face. The sales volume of crowdfunding determines the acceptance of this product in the user group. After crowdfunding, manufacturers will make a return visit to further improve the product.

A large number of product crowdfunding, so that the crowdfunding team has accumulated rich experience, can effectively help small brands grow rapidly, products quickly take shape, and can effectively push to the eyes of target users.

2.2 Netease YEATION

In April 2016, Netease YEATION, a self-operated living and home furnishing brand owned by Netease, was officially launched, and always implemented the brand concept of "strictly selecting materials and living with heart";
In June 2016, Netease put forward "three aesthetic concepts of life" in 618;
In July 2016, YEATION and Fujian tea industry reached a strategic cooperation, and the original Qingyuan directly supplied good quality tea to YEATION users;
In October 2016, Netease YEATION settled in JD.COM as a "flagship store";
In August 2017, Netease YEATION and Atour launched the first Atour Netease YEATION Hotel in Hangzhou with the "what you use is what you buy" scene;
In September 2018, Netease was strictly selected to realize the whole network coverage strategy, including Tmall, JD.COM, Netease Koala, Pinduoduo and other major e-commerce platforms;
In mid-2018, Netease YEATION successively cooperated with youth communities, long-term rental apartments, home improvement companies, homestays and convenience stores to continuously expand its platform and product experience;
In December 2018, Netease YEATION’s first offline store officially opened at the West Lake in Hangzhou;
On January 19, 2019, Watson’s sub-brand "Watsons+" and Netease YEATION jointly launched the first e-commerce joint store in Guangzhou;
In June 2020, Ding Lei, founder and CEO of Netease, will recommend the products of Netease YEATION on the live broadcast platform of Aauto Quicker in the Mainland.
Netease’s financial report in the third quarter of 2020 shows that Netease’s revenue in the third quarter of 2020 was 18.7 billion yuan, up by 27.5% year-on-year, and nearly one-fifth of its business income came from innovation and other businesses including "Netease YEATION".

Netease YEATION’s business model is ODM "buyer system" model, and YEATION eliminates the premium of big brands and various intermediate link costs by directly connecting with manufacturers; At the same time, this model is the first in YEATION.

Source of users: As a brand of Netease, Netease games, music, e-mail and so on have a huge user traffic group. At the beginning of its launch, it became a user group by importing users from Netease’s original platform (portals, games, music, etc.), which provided a rich user traffic input for Netease YEATION.
Source of goods: Netease YEATION cooperates with flexible ODM original design manufacturer. YEATION strictly controls the whole industrial chain links such as raw material procurement, production, quality inspection, sales and after-sales, controls the quality of goods, directly connects consumers and manufacturers, and then sells them under the brand of Netease YEATION, and enriches its SKU by constantly looking for high-quality suppliers and design teams.
Operation mode: self-operated ODM mode, with strict quality inspection and quality control links, even consumers and manufacturers’ factories, excluding layer-by-layer premiums; With the development, the unique "YEATION Model" is gradually explored, which is characterized by paying attention to design, emphasizing quality and low markup rate.
Commodity category: Most of Netease’s carefully selected commodities are daily necessities, which have covered 12 categories including home life, clothing, shoes and bags, food and drinks, personal care and cleaning, mother and baby, sports travel, digital home appliances, YEATION Global, entertainment special, bedding furniture, clothing, kitchen and so on, with tens of thousands of SKUs. From hundreds of SKUs when it was first launched, the number of SKUs has now exceeded 10,000. The rapid expansion of SKUs in YEATION and the strict control of product quality can no longer keep up. At the same time, the after-sales and inventory of Netease YEATION broke out at the end of 18 years. Its reputation is no longer as good as when it was first launched.
Product control: Netease YEATION goes deep into all parts of the world and cooperates with the best suppliers in the world. Starting from tapping consumer demand, we participate in strict control from raw materials, production, quality inspection, sales to after-sales, etc. All goods on the shelves must be certified by global TOP quality inspection institutions, such as ITS and SGS, before they can be put on the shelves for sale.
Cooperation mode: YEATION is responsible for providing product ideas and ODM manufacturers are responsible for design. In order to quickly respond to users’ needs and avoid a large inventory backlog, Netease YEATION usually tentatively places orders in small batches first, and then, according to the market reaction, if it gets good feedback, it will further add orders. At the same time, YEATION will guide the cooperative manufacturers to change their production lines according to the changes in sales and user evaluation.
Logistics and warehousing: Netease’s warehouses in YEATION are located in different places, belonging to its own inventory, and Netease YEATION will choose the logistics distributor with more commodity locations.
Offline layout: Netease YEATION also attaches great importance to the combination of online and offline development. In August 2017, Netease YEATION reached a strategic cooperation with Atour Hotel, which provided the venue to be responsible for the daily operation and consignment of Netease YEATION products. In October of the same year, YEATION cooperated with Vanke to design a hardcover model room in YEATION. Later, in 2018 and 2019, Netease YEATION also opened two stores under Netease Strict Line.

Uniqueness: Netease YEATION has joined the membership business and constantly optimized it. The exclusive rights and interests of members, such as monthly coupons and membership days, have stimulated users’ consumption to some extent.

Summary: From the above analysis, it can be seen that Netease YEATION entered the market earlier than Xiaomi Youpin, and both products focus on "quality e-commerce", strictly control the quality of goods, and advocate the characteristics of high cost performance, which belongs to direct competition.

In terms of business model, Xiaomi has the "platform+ecology" model, while Netease YEATION adopts the ODM "buyer system" model. Both business models have their own advantages, and Xiaomi’s quality model is more conducive to creating quality explosions.

At the same time, both of them rely on their own Internet customer traffic, and both of them combine the online and offline new retail models. However, Xiaomi has an advantage by relying on the strong and loyal rice noodle circle of Xiaomi brand, which makes it rise rapidly in just three years, quickly opening the gap with competitors and occupying a place in the e-commerce industry. In terms of product control, both of them strictly control quality.

With the increase of its own product categories, Netease YEATION will have great pressure on its inventory and capital circulation. In contrast, Xiaomi has more advantages in having products, making it easier to control goods and create explosions.

Finally, in exploring new business models, Xiaomi has the crowdfunding function and the fish. Through big data, we can observe the popularity of products in the user group, so as to grasp the product direction and inventory. Netease YEATION’s unique membership system can stimulate users’ consumption. But the specific effect remains to be seen.

3. User value analysis

In the boutique e-commerce industry market, there are mainly three participants: consumers, merchants and platforms. The business logic diagram of Xiaomi Youpin is as follows.

The platform provides services to meet the needs of all participants, and if the platform wants to seize the market and expand its scale to achieve rapid growth, it must meet the needs of consumers and businesses. Let’s explore the needs of these three parties respectively, and what solutions Xiaomi Youpin uses to better meet their needs.

3.1 Consumers

According to the Aurora data report, the main force of Internet shopping now is the young consumer groups after 1980s and 1990s.

In addition, according to the data of "Observation and Research Report on New Youth’s New Consumption" released by School of Journalism and Communication of Beijing Normal University, the number of new youth mobile Internet users is 650 million, which is the core group on the Internet. The new youth group has become the main force of Internet consumption in China, and many of them are from first-tier cities, and these consumers have certain economic ability.

According to the research of New Middle-class Report 2017, among the factors affecting consumption, product quality, time saving, cost performance and personalization rank in the top four, and these consumers pay more attention to quality, time efficiency, cost performance and personalization.

Aurora data shows that 66.4% of users think that the shopping time of boutique e-commerce is significantly less than that of integrated e-commerce. From the attitude of most users, it can be seen that under the background of a wide variety of goods on the traditional e-commerce platform, consumers want to quickly buy goods that meet their needs through the boutique e-commerce platform.

Most of the new young people are white-collar workers who have received higher education. First of all, their demand level has improved, and they pay more attention to the quality, brand, sense of science and technology, aesthetic feeling and experience of goods, seeking higher quality of life and higher spiritual pursuit.

Moreover, with the improvement of living standards, white-collar workers are rich, but they are busy with their work. They don’t want to spend too much time looking for goods, but want to find goods that meet their needs directly. Paying attention to quality, time efficiency, cost performance and personalization are the pain points of these consumers’ needs.

With these shopping needs, consumers currently take more solutions mainly in the following ways:

3.3.1 Brand official website and offline store shopping.

As mentioned earlier, new young consumers pay more attention to quality, price and brand, and have higher pursuit. If they like a brand, they will go to offline stores to shop.

In recent years, many boutique flagship stores at home and abroad have been actively deployed in major cities, such as Xiaomi flagship store, IKEA, Sam, Costco, MUJI, etc. The number of these offline flagship stores has grown rapidly in China, indicating that offline experience stores are very popular.

First of all, the offline flagship store is decorated, beautifully designed and has a good shopping experience; Secondly, consumers can directly contact the goods they want to buy at close range, which can guarantee the quality of products to a certain extent, and can directly find the goods they like that meet their psychological expectations, and avoid second shopping such as return.

However, offline store shopping has some obvious disadvantages:

The new youth consumer groups don’t have enough time, and most of the time is occupied by work, study and life. They usually have little time and energy to go shopping in these offline stores, and offline stores may be far away, with inconvenient transportation and more time-consuming;
Most flagship stores under the brand line are located in commercial luxury areas in big cities, with high store operating costs, and more links are added from production to consumers, and the product premium is higher. These premiums must be transferred to consumers to bear, so the price is higher, and consumers need to pay higher money costs;
It is difficult for offline shopping to compare similar goods horizontally, and it is not obvious for discount and preferential promotion;
We can only choose the products of the same brand, which has certain limitations in diversified shopping choices, and it is difficult to meet users’ pursuit of personalization. Moreover, consumers may miss products that are more in line with their own needs without comparative choices of other brands.

3.3.2 Traditional e-commerce platform

With the rapid development of Internet technology, more and more people choose online shopping nowadays, especially the new youth groups. The major traditional e-commerce platforms occupy the mainstream market of the e-commerce industry, and most consumers use traditional e-commerce platforms as their first channel when purchasing products.

Compared with offline shopping, the advantage of the traditional e-commerce platform is that there are a wide range of products, such as price, style and brand, which can be selected by consumers. There are many kinds of choices, and the discount is strong, the price advantage is obvious, and it is more convenient and faster.

However, online shopping on traditional e-commerce platforms also has some disadvantages:

The traditional e-commerce platform has a lot of merchants and a variety of goods, but it also leads to uneven quality and is difficult to distinguish. Faced with a wide variety of goods, it is difficult for consumers to identify and select products with good quality, which leads to consumers’ shopping time-consuming and labor-intensive, and the experience is very poor;
The product control of the traditional e-commerce platform lies in the merchants, and the platform does not directly control the product quality, so the product quality is uneven. In this case, it is easy for consumers to pick products with poor quality, and it is relatively difficult to find high-quality and cost-effective products. Moreover, if the quality of the goods does not meet their expectations, then consumers are likely to choose to return them.

3.3.3 Recommendations from major content platforms, friends and evaluation agencies.

With the development of Internet and 5G technology, content, video platforms, evaluation institutions and so on are rapidly emerging. Some consumers look for products to shop by watching bloggers’ evaluation and friends’ recommendation, which enables consumers to know more about the information of products to be purchased and judge whether they are suitable or not.

But this method has the following problems:

The major recommendation platforms are numerous and complex, and there are many recommended products, and the demand standards of each consumer are different. The recommendation degree is not necessarily in line with their own, and the ability to select good products is different, which requires a lot of time and energy to choose;
In the era of information flow advertising where traffic is king, a large number of products that brand merchants quit for advertising may not meet the needs of consumers, and as consumers, they can’t well identify whether the products are really good products or not.
These platform products may have quality problems.

3.2 merchants

Merchants with Xiaomi products include Xiaomi self-operated+Xiaomi eco-chain enterprises+third-party brand enterprises, and the platforms need to meet their different needs respectively.

Xiaomi’s self-operated products are Xiaomi’s own products, which do not belong to the main operation direction of platform merchants, so we don’t analyze this part too much. Let’s analyze the needs of this eco-chain enterprise and third-party brand enterprise respectively.

3.2.1 Ecological chain enterprises

Xiaomi eco-chain enterprises are mostly intelligent hardware enterprises and some high-quality traditional product manufacturers, such as Huami Technology, Yunmi Technology, Roborock and No.9 Robot.

1) Intelligent hardware enterprises

Products need to go through many links from conceptual design to mass production, such as conceptual design, demand confirmation, product definition, scheme selection, product development, prototyping, functional debugging and design optimization, qualitative mold opening, mass production, warehousing and logistics, sales channels, market promotion and so on.

Each of these links is very important. The most important thing for intelligent technology products is to preempt competitors to go public and seize the market, and then create their own brand value. Once there is a problem in a certain link, it will have a huge impact on the whole product life cycle.

Compared with the perfect resources of large companies, small and medium-sized companies have shortcomings in terms of capital ability, research and development technology, supply chain channels, sales and publicity channels, brand influence and so on.

2) Traditional manufacturers

Nowadays, China has developed into a manufacturing power, and the market of manufacturing and supply chain enterprises is very huge after years of development. China factory has rich experience in OEM for international brands, and has precipitated a number of manufacturers with high-quality production technology and design capabilities, and even many enterprises have the leading production and research capabilities in the world, and have certain advantages and capabilities in production and design.

However, with the upgrading of consumption and the disappearance of demographic dividend, the market environment is getting worse and worse, and enterprises have problems of low profits and overcapacity.

3.2.2 Third-party brand enterprises

For third-party brand enterprises, with the development of internet technology, traditional brand enterprises have great difficulties in connecting with internet technology, do not understand emerging consumer groups, and lack a platform, so it is difficult to grasp new consumer groups, and need brand transformation and upgrading to improve brand awareness.

And with the increase of demographic dividend and customer acquisition cost, the product profit rate is also relatively low, and the information asymmetry is overcapacity, etc., they need to expand publicity through multiple channels, increase traffic, observe user needs, choose product direction, and enhance brand degree.

Summary: With these needs, eco-chain enterprises and third-party brand enterprises usually adopt the following ways to solve them:

1) Set up offline independent brand retail stores.

The construction of offline independent brand retail stores is conducive to building independent brands, but at the same time there are also the following problems:

The cost of offline stores is high;
Brand awareness is low, and the risk of drainage effect is high.

2) Create your own brand website

Enterprises to establish their own brand website, can build their own brand, improve brand image, but at the same time there are the following problems:

Compared with traditional internet e-commerce, it has no competitive advantage, low brand awareness, difficult to obtain customers and few users.
It is difficult to maintain and operate brand websites, and the drainage effect is poor.
Establish your own brand website and increase the company’s operating costs such as manpower and material resources.

3) settle in major e-commerce platforms

Enterprises can stay in Internet e-commerce platforms such as Taobao and JD.COM. Internet e-commerce platforms have very large user traffic, which solves the problem of enterprise traffic. With the help of the power of large platforms, the exposure and brand awareness of their products can be quickly improved.

But the main problem in this way is:

There are many similar products on the e-commerce platform, with fierce market competition and low product pricing initiative.
The competition of e-commerce platform is fierce. Compared with well-known brands, the traffic acquisition cost of small and medium-sized brands is high, and it is also necessary to increase the expenses of marketing and operation.

4) Find and manage the supply chain by yourself

Enterprises can choose their own supply chain according to their own situation, but there are the following problems:

For small and medium-sized enterprises, it is difficult to find a suitable OEM, and it is difficult to negotiate with the OEM, and there is no price advantage, so the quality of the OEM is not well grasped.
Without a perfect and mature supply chain management system, it is difficult to predict the realizable cost and manufacturability of products, and the production qualification rate and product quality cannot be guaranteed, which makes it difficult to promote products.

5) Looking for investors

Due to the technical characteristics of intelligent hardware products, the investment in technology research and development is large and the cycle is long. Intelligent hardware enterprises are under great financial pressure and often lack project funds, which makes the project unable to proceed normally and smoothly. When looking for investors, the following problems will arise:

Small and medium-sized intelligent hardware enterprises need to spend a lot of time and energy to find investors.
For an emerging industry such as intelligent hardware, financing channels are limited, and the relationship between enterprises and investors is weak.
It is difficult to estimate the value of intelligent hardware enterprises, which further increases the financing difficulty of intelligent hardware enterprises and affects their investment.

6) The product direction follows the fashion trend.

Enterprises need to quickly create products to go on the market to seize the market. Many enterprises will choose the current hot areas in product direction, and improving products on this basis will easily lead to the following problems:

The flow of enterprise users is less, and the research information of market users is less, so the products made may not meet the market demand.
It is easy to cause the problem of product homogeneity and it is difficult to seize the market.

3.3 platform

Based on the above analysis, it is found that in e-commerce shopping, the problems existing in the existing solutions mainly include,

For consumers:

Whether the quality of goods meets the demand expectation.
Whether the shopping process is fast and efficient.
Whether the goods are cost-effective.
Whether it meets the personalized needs such as high face value.

For merchants:

Create a brand image.
Increase profitability.
Optimize the development mode of enterprises and transform and upgrade the Internet.

As a platform, how can Xiaomi Youpin better meet their needs and serve them better, so as to attract them to Xiaomi Youpin platform?

3.3.1 Strictly control product quality.

Xiaomi Youpin practices that all products are "fine and beautiful", which effectively avoids the homogenization problem of "many and miscellaneous" products. Xiaomi Youpin has its own unique advantages in controlling the quality of goods. The overall product quality control of Xiaomi, eco-chain enterprises and third-party enterprises is very strict.

Xiaomi Youpin will send a professional quality control and design team to the manufacturer to help the manufacturer improve the product design level and ensure the product quality.

Xiaomi’s quality control system is perfect. From early product design to product selection, production technology to later product testing, the quality control team is involved in the whole production process, strictly controlling product quality, and selecting manufacturers in the same category to ensure that every product is truly "quality", so that consumers can relieve their quality worries.

All products on the platform are selected products, and they are sold through the checks of Xiaomi. With quality assurance, consumers can buy suitable products without delicate selection, which greatly reduces the burden of consumers’ selection.

3.3.2 Refined SKU

There are fewer SKUs in Xiaomi’s product platform, and the principle of "fewer but better products" is practiced. Each category of goods only provides several choices. Compared with the traditional electronic goods platform, consumers can choose high-quality products that meet their own needs faster when shopping on this small but better refined SKU quality platform, which helps users reduce the decision-making cost, and the shopping process is fast and efficient, and the experience is better.

3.3.3 High cost performance

Pursuing high performance-to-price ratio is one of the values of Xiaomi’s ecological chain. By directly connecting manufacturers, Xiaomi has effectively eliminated brand premium and intermediate marketing links to benefit consumers. It is also to take advantage of its own ecological chain enterprises to control at the manufacturing end, reduce costs and create price advantages from the source.

Relying on its strong supply chain integration ability and long-term stable and all-round cooperation mode, Xiaomi can help first-class manufacturers to improve production efficiency and reduce fixed cost amortization through a large number of stable orders, thus reducing product unit price and improving product cost performance.

3.3.4 Personalized commodity design

In terms of design, Xiaomi has always maintained the concept of "high value", and the Xiaomi team has settled in the manufacturer to ensure that all products have the genetic concept of Xiaomi. Therefore, Xiaomi’s products are designed and screened by maintaining this concept, which can well meet the requirements of Xiaomi’s powerful rice noodle circle users for product appearance.

At the same time, Xiaomi Youpin team is committed to applying Internet technology to smart products, including Internet of Things, chips, cloud, APP, sensor technology, human body induction, etc., and using technological innovation and upgrading to create products. This novel and high-tech product can better meet the needs of consumers for smart technology.

3.3.5 Online+offline dual-channel layout

With the rapid development of new retail, Xiaomi Youpin has also begun to lay out offline retail stores, and established offline physical experience stores in Hefei, Shanghai and Nanjing. There are many kinds of offline store products, including Xiaomi, supply chain and third-party products. Consumers can get a close look at product information in online stores, and can also experience offline and purchase online to enhance the shopping experience.

The offline layout can reduce the cost of building offline stores by enterprises themselves, and relying on Xiaomi’s powerful rice noodle circle, the combination of online and offline can help the supply chain and third-party enterprises to promote their brands, enhance brand awareness and increase sales and publicity channels.

3.3.6 Brand Incubation+Investment

There are many eco-chain enterprises and third-party enterprises in Xiaomi Youpin platform. For eco-chain enterprises, Xiaomi implements the principle of equity participation but not holding shares, allowing them to develop independently.

Xiaomi will help eco-chain enterprises, such as capital investment, product selection definition, brand promotion support, supply chain and marketing channel promotion support, etc., intervene in the upstream supply chain, export product values to eco-chain enterprises, help them find the right product direction with the help of big data, and help eco-chain enterprises to promote their own brands and obtain higher profits with the help of their own platform traffic.

For the imported third-party brand manufacturers, the standards for brand entry are also very strict, and Xiaomi will provide support from the design team, strictly control the quality of products, and provide online and offline sales channels and self-owned brands for third-party brands through the high-flow Xiaomi product platform.

Summary: Through the above analysis, we can find that compared with other traditional e-commerce operation methods, Xiaomi Youpin has grasped the pain points of consumers and businesses, and better solved their needs, which also explains why Xiaomi Youpin is welcomed by consumers and grows rapidly, and why a large number of businesses have settled in Xiaomi Youpin platform.

4. Business value analysis

As an e-commerce platform, Xiaomi Youpin is an important indicator to judge whether its business can develop healthily, which is also the embodiment of its commercial value. The core indicator to measure the competitiveness (market share) of the platform is GMV(Gross Merchandise Volume).

GMV= number of users * conversion rate * customer unit price

The improvement of any one index, such as the number of users, conversion rate and customer unit price, will have a positive impact on the overall revenue growth, so we will focus on the means by which Xiaomi Youpin improves these three key indicators.

In order to better analyze its commercial value from the perspective of products, GMV can be disassembled into the following figure:

4.1 Increase the number of platform users

Xiaomi Youpin has become the head player of the track in just a few years since its establishment. Relying on its powerful Xiaomi rice noodle circle, the number of platform users is growing, and the scale of its platform users still has a lot of room for growth.

In order to achieve steady and sustained income growth, retaining old users and attracting new users are the most basic guarantees, and a sufficient user base can provide guarantee for the indicators behind GMV. So how does Xiaomi keep existing users and attract new users?

4.1.1 Self-user drainage

As an Internet technology company, Xiaomi is the fourth largest mobile phone shipment manufacturer in the world, with numerous loyal users. The smart home ecology created by its Mijia brand is highly respected by the younger generation. Through the diversion of Xiaomi Mall and Mijia platform for Xiaomi Youpin platform, the awareness of Xiaomi Youpin in the vast number of "rice noodles" can be effectively improved.

Not only that, Xiaomi Group also launched social e-commerce "there are products and fish" and Xiaomi crowdfunding, which also attracted a large number of users in this way. This method, which is based on the influence of interpersonal relationships and driven by users’ own interests, has low cost and good effect.

The offline flagship store of Xiaomi Youpin has also been opened all over the country, and the artistic offline store experience and high-quality products are bound to attract more potential users for Xiaomi Youpin platform.

In addition to the rice noodle circle, Xiaomi Youpin can indirectly acquire new users by cooperating with the third brand. Many products of well-known third-party brands have their own loyal users, and this diversion has also brought new users to the platform; Therefore, Xiaomi cleverly introduced a large number of users directly into it by setting up the e-commerce entrance of "products".

Xiaomi Youpin also acquired new users by entering Tmall and JD.COM flagship stores, and attracted users of the other platform through a series of promotional activities to create brand influence.

4.1.2 Advertising Promotion

Xiaomi Youpin has carried out a lot of advertising and activity promotion, specifically in the following ways:

Celebrity endorsements: For example, Lei Jun and Yang Yang, the biggest spokespersons, endorsed four sets.
Shooting video advertisements: For example, Xiaomi Youpin remakes the advertisement of the new middle cover, which is full of creativity and enhances the goodwill and attention to Xiaomi Youpin.
Title movie: inFace and Xiaomi Youpin jointly sponsored the movie "Finding You".
Advertising marketing from media platforms: such as Today’s Headlines, Weibo, Zhihu and other media platforms constantly output content and put advertisements.
Cross-border cooperation: For example, Xiaomi’s first brand co-branded card "Heart Card", which was created in cooperation with Shanghai Pudong Development Bank, entered the palm mall of Guangfa Bank and announced a strategic cooperation with Indiegogo, a well-known overseas crowdfunding platform.
Helping public welfare: For example, during the epidemic, Xiaomi has a number of caring merchants on the platform to provide a variety of living materials to Wuhan.

4.2 Improve the conversion rate

After guiding users to the platform through the above-mentioned various means, the most important thing after the registration of new users is shopping. As long as users are allowed to purchase and consume, that is, they will be valuable to the platform after being converted into platform paying users, how can Xiaomi improve the conversion rate?

To improve the conversion rate, we must first know the target users of the e-commerce platform. E-commerce users can be roughly divided into two types: users with clear goals and users with uncertain goals, and their shopping processes are slightly different.

Target-oriented: search-product list page-product details page-add shopping cart-pay;
The target is unclear: browse the product-product details page … browse the product-product details page-join the shopping cart-pay.

The two kinds of user behavior path scenarios are different, and the decision-making process is different. It is important to optimize the decision-making process for users with clear goals. However, users with unclear goals will hesitate repeatedly in the middle of shopping, and need to improve their desire to buy through operational testing (coupons, explosive activities, etc.), and finally achieve the purpose of improving the conversion rate. Therefore, it is necessary to consider comprehensively when designing page flow.

According to the user’s shopping process, this paper analyzes how Xiaomi Youpin can improve the conversion rate through page layout design:

4.2.1 Newcomer Welfare

First of all, for new users who register for the first time, there are exclusive benefits for newcomers, which will stimulate consumers to spend by giving away coupons and gift packages for newcomers and purchasing them in 0 yuan.

4.2.2 Home Page

The homepage interface design of Xiaomi Youpin is very simple and beautiful, which is very artistic. Users with clear goals can search directly through the top search bar. For users with unclear goals, Xiaomi Youpin guides them to view related products through advertisements and display various preferential information. The navigation bar is detailed and not messy, which effectively improves the efficiency of users to find the goods they need.

In addition, the recommendation function at the bottom of the homepage can better recommend products that users may be interested in according to the data records searched by users according to the big data technology, and improve the purchase rate of users.

4.2.3 Commodity List Page

After the user enters the keywords of the goods he wants to buy through the search box on the home page, he jumps to the list page of goods.

The design of the search list page of Xiaomi Youpin is very simple, which only provides photos, names and prices of goods, and the number of the same category is not much. This is also in line with the product concept of Xiaomi Youpin, which has always been respected as a boutique e-commerce platform.

When users search for keywords and enter the product list page, which product should they choose in the face of a dazzling array of products? What function points are designed on Xiaomi Youpin page to quickly help users make decisions and thus enhance users’ purchase intention?

There are three factors that affect consumers’ decision-making: commodity style, price and popularity.

The prominent picture shows the desired target product, and secondly, the prominent price font, followed by comments and favorable comments, reflects the popularity and reputation of the product, which are all means to help consumers make quick decisions; At the same time, in order to further help users make quick decisions, sorting functions are designed for new products, prices, sales volume, personalized customization (screening) and other dimensions.

4.2.4 Product Details Page

After selecting the products that users are interested in, they will click on the products to enter the product details page. The product details page is the user’s consumption experience page, which persuades consumers to place an order. The quality of the design will directly affect the user’s purchase behavior. What about Xiaomi’s products to help users make quick decisions to join the shopping cart and improve the conversion rate?

1) Show cost-effectiveness

The consumption principle that everyone can get the maximum benefit at the least cost is commonly known as cost-effective. The atmosphere of cost-effective is highlighted through special price bidding, second kill of products and preferential activities, and there are new gift packages for new users, all of which make users feel that it is cost-effective to buy now. If you don’t buy at this time, it will be a loss.

2) Create a popular and word-of-mouth atmosphere

Through the popularity list of products, user evaluation and user satisfaction, on the one hand, users’ trust in goods is established, on the other hand, a strong popularity atmosphere is created.

3) establish consumer protection

Make the service promise provided by the product transparent, explain to the manufacturer of the product, and return the product for 7 days without reason, etc., to solve the after-sales worries, establish the user’s sense of trust and security, and let the user buy with confidence.

4) manufacturing time sense of urgency

Tell users through time countdown that there will be no preferential price after this time period, thus improving the conversion rate.

5) Create commodity scarcity

Tell users through the quantity in stock and the quantity in stock that if you don’t buy it now, you can’t buy it once it’s sold out, creating a scarce atmosphere.

6) Shaping the consumption scene

Through the product details page, the use scene diagram of the product is displayed, so that users can experience the use state of the product in life to a certain extent, tap users’ demand for product use scenes, and promote users’ desire for consumption.

7) Taste evaluation and comparison

The function of taste evaluation circle shows consumers the data such as experience and evaluation of goods, so that consumers can better understand the related functional experience of goods and promote users’ desire for consumption.

8) Commodity recommendation

Product recommendation on the product details page has two functions. For similar products, the main purpose is to improve the conversion rate. Consumers may be dissatisfied with the product display or have better products to recommend, so they recommend similar related products to users to improve the conversion rate.

4.2.5 Shopping cart page

Through the previous column design, users have been successfully attracted to add the goods to the car, and the last step is the payment! How does Xiaomi have products to improve the conversion rate through design?

1) Display coupon information

By allowing users to receive coupons, it shows the profit-making of merchants and improves users’ willingness to buy.

2) Show preferential price

When there is a discount or special price, the amount of the activity discount is displayed in the shopping cart, and the number is used to stimulate the user’s willingness to buy, so that the user feels cost-effective. Now it is quite cheap to buy, and there will be no such price if you don’t buy it. So as to improve that conversion rate of ord..

3) Payment display details

In the payment page, the service guarantee, coupon usage information, activity preferential information, red envelope discount, delivery method and final price settlement method are clearly marked for users, which eliminates users’ doubts and improves users’ payment rate.

4.2.6 Grade Page

Xiaomi Youpin has set up a "Taste" page in the bottom navigation bar, in which there are the experience and recommendations of researchers on various products. Users can learn about the product information on this page and improve the conversion rate of users.

4.3 Increase the unit price of customers

The unit price of customers is influenced by two factors: the amount of single purchase and the frequency of purchase. Then, what methods have Xiaomi Youpin taken to increase the unit price of customers in this respect?

4.3.1 Single purchase amount

1) Free shipping bill collection

In the shopping cart page, Xiaomi’s products will prompt users how much money they still need to be free of charge, prompting consumers to buy more products for free of charge.

2) Multiple discount promotions for activities.

Guide users to purchase more goods to increase the unit price of customers through multiple discount promotions.

3) Full reduction of coupons and multiple coupons

Give users full discount coupons, display multi-coupon information, and increase the order amount to meet the preferential conditions after receiving them, thus increasing the customer unit price, so as to encourage users whose consumption amount does not reach the full discount standard to buy additional goods.

4) increase the price to buy

Shopping carts increase the price to buy accessories and other goods, so as to encourage the consumption of extra goods.

5) Recommended products

For the product recommendation on the shopping cart page, the purpose is to analyze the user’s consumption preferences according to big data, and then display the product recommendations that meet their consumption preferences under the shopping cart. The purpose is to dig up the user’s consumption needs again before the user completes the consumption, and urge the user to buy more products, thus increasing their consumption amount.

As for the product recommendation on the product details page, as mentioned above, the purpose of similar product recommendation on the product details page is to improve the conversion rate; In addition, there is a kind of complementary recommendation of goods, which recommends other related configuration goods of search goods, such as keyboard and mouse, etc., to encourage users to buy more goods, thus increasing their consumption amount and unit price.

6) Purchase additional services

Add unexpected protection, extended warranty, cloud hosting service and other services on the product page, and increase the customer unit price.

7) Package recommendation

Based on Xiaomi’s powerful smart home ecological chain system, the ecological scene layout of the products in the ecological chain is complete, and all the products in each link can be integrated. The package is recommended to users and the unit price is increased.

At the same time, it will provide customers with some affordable packages, discounts on multiple products and other preferential activities to guide users to purchase more goods to increase the unit price of customers.

4.3.2 Increase the purchase frequency of users.

1) Payment Success Page

When the user pays successfully, there will be red envelopes and product recommendations on the page. According to the big data, the user’s consumption preferences will be analyzed, and then the product recommendations that meet their consumption preferences will be displayed under the shopping cart. The purpose is to use the red envelopes and recommended products to tap the user’s consumption needs again after the user completes the consumption, prompting the user to buy the product again, thus increasing the user’s purchase frequency.

2) Commodity quality and consumer experience.

In order to increase the frequency of users’ purchase, consumers are most concerned about the quality of goods. Xiaomi Youpin relies on the quality control system to strictly control the quality of goods, high cost performance and personalized aesthetic design, and at the same time follows the principle of "less but better" products, so that consumers can choose good products with their eyes closed on the platform, which improves consumers’ satisfaction with the quality of goods and the use experience.

With the improvement of living standards and the demand for smart life, Xiaomi has a variety of smart home products, and users’ willingness to buy products for many times has also increased, and the habit of repurchasing with the same brand has gradually developed. Once users are satisfied with the previous consumption experience, they will naturally buy back habitually, and then become loyal users of the platform a little bit.

Summary:

From the above analysis, it can be found that Miyoupin has done a lot of optimization work on the platform in order to optimize its income model, constantly attracting new users through rice noodle circle users and large-scale advertising marketing, and improving the conversion rate of users’ orders and the unit price of customers through page design.

According to Xiaomi’s 2019 financial report, the total transaction volume (GMV) and revenue of Xiaomi’s premium e-commerce platform increased rapidly. In 2019, GMV exceeded RMB 10 billion. It can be seen that Xiaomi Youpin has done a good job in these two aspects.

5. Product iterative analysis

In order to analyze the version iteration of Xiaomi Youpin and deeply explore its iterative logic, the author iterates all the core versions of Xiaomi Youpin from V1.0.1 to V4.9.0 as follows:

According to the curve distribution of the cumulative download volume of Xiaomi Youpin on Kuchuan, it can be seen that the user growth curvature continues to increase from V1.7.0 (that is, from August 1, 2017), which belongs to a "J-shaped" curve, and the growth rate slows down in July 2020, which belongs to a mature period, so Xiaomi Youpin is divided into three stages for analysis:

5.1 The first stage: the product cold start stage-improve the basic functions and optimize the user experience.

On March 3, 2017, Xiaomi Youpin was separated from Mijia Mall and became an independent APP. It was separated from March 3, 2017 and went online to version V1.7.0 on August 1, 2017. This stage is the start-up stage of Xiaomi Youpin products. The main goal of this stage is to improve the basic functions and polish the user experience.

At the initial start-up stage, the e-commerce platform needs to complete the basic functions it needs as a shopping platform to meet the shopping needs of users and polish the user experience.

For example, the shopping cart can recommend goods for you, evaluate goods, apply for after-sales service, display selling point information, and the express information page can identify the courier’s phone number and dial it directly. At the same time, in order to facilitate users to log in conveniently and quickly, the platform has launched the one-click registration/login function of mobile phone and WeChat.

At the same time, the platform needs to drain and accumulate new users. In order to attract more new users, a new novice red envelope, a new invitation mechanism, and a Mijia Life Festival function have been added to attract users to register and pull new ones. At present, the platform is in the initial stage of establishment, and the platform is under pressure of funds and inventory, so the estimated delivery time of pre-sale goods is online.

In this way, the platform can flexibly adjust the inventory pressure of goods and improve the capital turnover rate according to the quantity and trend big data of pre-sold goods; With the increase in the number of users and the number of goods sold, it is inevitable that there will be a large number of after-sales demand. The application of after-sales function of Xiaomi’s self-operated goods to solve user problems has greatly improved the user’s shopping security experience.

It can be seen that at this stage, the download volume of Xiaomi products is slowly rising, the platform meets the basic shopping needs of users, and the basic functions are constantly improved, and the user experience is improved by polishing.

5.2 The second stage: rapid growth stage-positioning boutique e-commerce, optimizing functions, attracting new and retaining users.

From August 12, 2017 to July 24, 2020, with the version from V1.8.0 to V4.0.0, Mijia Youpin officially changed its name to Youpin, positioning and laying out an independent e-commerce platform for boutique life. This stage is the rapid growth stage of Xiaomi Youpin. At this stage, the scale of users continues to grow with a J-shaped curve. The main goal of this stage is to continuously optimize functions and experiences, retain old users, and attract new users to expand the number of users.

In terms of retaining old users, Xiaomi Youpin continues to optimize basic functions at the product level, including adding new star products, fully reducing shopping cart support, adding leaderboards on the home page, and brand-new classified pages, which further enhances the user experience.

At the same time, the platform has also been improved with some functions to enhance the user’s stickiness. For example, the product evaluation support picture can better let consumers show the photos of the purchased products, and the product evaluation support merchant reply function can better let merchants answer questions to consumers.

This can show the reply content to all consumers, and also answer questions to all consumers to a certain extent, and enhance the stickiness of user experience.

Xiaomi Youpin is positioned as a boutique e-commerce, mainly focusing on home smart technology products. These products have certain usage scenarios. Therefore, the personal center adds the AR ruler tool function, so users can measure the actual consumption scene space at home, and then decide whether the products meet their own needs, improve the user experience, and avoid the possibility of returning goods that do not meet the needs of users.

At this stage, the very important goal is to attract more new users, add new explosive products, new users can enjoy 150 yuan premium gift packages, and launch large-scale promotional activities at this stage, which has attracted a large number of users for Xiaomi’s products. Sharing goods with WeChat friends can be a good way to pull WeChat friends to Xiaomi.

In addition, at this stage, we can see the rapid increase of platform users and the continuous growth of commodity sales, which has also generated a large number of pre-sales and after-sales demands. The functions such as adding online customer service, robot customer service Mi Tu, and digital display on the after-sales process page can better solve the user’s problem needs and enhance the user experience; The increase of users also reveals the problem of third-party payment. Different users have different payment habits, and UnionPay China Unionpay Quick Pass is added to the payment method to improve the diversity of payment.

From the data point of view, at this stage, the download volume of Xiaomi Youpin shows explosive growth, and there is no sign of slowing down, indicating that a series of actions of Xiaomi Youpin at the product level and operation level have achieved very good results at this stage.

5.3 Stage 3: Maturity Stage-Maintain old users and continuously attract new users.

From August 24, 2020 to now, the version has been continuously updated from V4.1.0 to V4.9.0, which is the mature stage of Xiaomi Youpin. At this stage, the scale of users continues to grow, and the growth rate begins to slow down. The main goal of this stage is to continue to optimize functions, maintain old users, and continue to attract new users.

For example, new credit card installment payment is supported to build a multi-channel payment method, and at the same time, there are activities such as 11.11 discount activities and shopping vouchers for the New Year Festival to meet the needs of users for cost-effective shopping. These are the basic functions to improve the shopping of e-commerce platforms and continuously optimize the consumer shopping experience of users.

On the whole, through the iterative analysis of the above versions, it can be seen that the goal of Xiaomi Youpin in each stage is very clear, and the overall planning rhythm of Xiaomi Youpin is very good.

First of all, in the first stage, the focus is on improving the basic functions of the product and optimizing the user experience. The goal of this stage is not to acquire a large number of users, but to improve the basic functions of the platform to meet the basic needs of the platform and users.

In the second stage, the basic functions are basically perfect, the user experience tends to be stable, the functions are continuously optimized, the shopping scenes are continuously enriched, the user experience is improved, and users are attracted through large-scale operation activities;

In the third stage, the product has entered a mature stage. In order to maintain old users and continuously promote new users, we constantly optimize functions and continue related activities to enhance the user experience.

6. Product structure analysis

In the iterative analysis, we analyzed the iterative steps of Xiaomi’s product functions. Next, let’s take a look at what these functions meet the needs of users and how they are distributed throughout the app. This is mainly analyzed through product structure.

The following figure shows the product structure brain diagram of Xiaomi Youpin V4.9.0:

In order to facilitate the analysis, the author will get the following table by reorganizing the product structure of Xiaomi Youpin according to users, scenarios, needs and functions:

Because the main target users of Xiaomi Youpin mobile terminal are consumers, it focuses on meeting the potential needs of consumers.

When consumers use Xiaomi, there will be three scenarios:

Before buying: the main goal of consumers is to know the products they are interested in (product details, product evaluation, etc.) and the latest activities.
In the process of purchase: the main goals of consumers are to confirm the delivery address, whether there are discounts and choose the payment method.
After purchase: the main goal of consumers is to check whether the purchased goods have been delivered, check the logistics process, and whether it is convenient to return or exchange goods when the goods are not suitable and sell them in time.

6.1 Scenario 1: What are the needs of consumers before purchasing and what functions do Xiaomi have to meet this demand?

There are two main target users of Xiaomi’s products before purchase: those who definitely buy the target products and those who don’t.

For users with clear purchase goals: the target products they want to search are very clear. What these users need is to find the target products quickly. They can find the required products through the search box at the top of the home page or come to the classification page through detailed navigation and classification. In addition, the product details page, evaluation and asking everyone module help users to know more about the target products they want to buy.

When users want to know more about product quality and get more detailed product information, in addition to the module of checking product details, evaluating and asking everyone, there is a module of taste evaluation circle, which contains the use experience and evaluation of products by researchers of various products, so that users can have a comprehensive understanding of products.

For users who don’t have a clear purchase goal: they don’t have a clear purchase goal and want to browse around casually. Xiaomi Youpin provides a "guess what you like" module, and sets a one-click direct function from home page to guess what you like, so that users can quickly find this module to browse, which is convenient for users to choose products of interest without a purchase goal.

At the same time, the platform provides a carousel of activities, spikes, limited time snapping and the entrance to the event venue, etc., and puts them in the most conspicuous home page position, so that users can intuitively see the latest activities.

In addition, Xiaomi Youpin has set up a "Taste" page in the bottom navigation bar, in which there are the experience and recommendations of researchers on various products, users can learn about product information on this page, and at the same time improve the conversion rate of users.

With the development of 5G Internet technology, online live broadcast has developed rapidly, and the platform has also launched the "live broadcast with goods" module, which better shows the usage mode and scene of goods and brings users a quality shopping experience.

6.2 Scenario 2: What are the needs of consumers during purchase and what functions Xiaomi Youpin uses to meet this demand?

When a user selects a favorite product and decides to buy it, the user can click "Buy" directly from the details page or enter the settlement page from the shopping cart. At this time, the user’s focus turns to coupons, adding/replacing/confirming the delivery address, selecting the payment method, checking the payment amount and so on.

At the same time, in the "shopping cart", the product focus is marked red to collect orders, get coupons and red envelopes, which helps users get the maximum preferential strength and enhance their shopping pleasure.

In addition, some users will ask for an invoice. For these users, an invoice type module is also provided on the payment page.

6.3 Scenario 3: What are the needs of consumers after purchase and what functions Xiaomi Youpin uses to meet this demand?

After placing a successful order, the user’s main goal is to check whether the purchased goods have been delivered, check the progress of logistics, and whether it is convenient to return and sell them in time when the goods are not suitable.

According to the needs of users in this scenario, the platform provides the modules to be delivered and received, transaction logistics function, refund/after-sales module, after-sales service and online customer service module.

After receiving the product, users can evaluate the product and recommend it to everyone. Xiaomi Youpin provides an "evaluation" module, which allows users to evaluate the product quickly. On the other hand, if users want to evaluate this product in depth, they can publish their detailed use experience through the taste page.

After receiving the goods, if users are not satisfied and need to return them, they can inquire and apply for after-sales in the refund/after-sales and official customer service modules.

From the above analysis, we can find that the functional design of Xiaomi Youpin can well meet the needs of users in three scenarios before, during and after purchase, and the page design is indirect and beautiful, and Xiaomi Youpin has some innovative and personalized functions.

For example, one-click direct guessing that you like intelligent recommendation function, taste evaluation function, asking everyone, etc., reflects that Xiaomi Youpin, as a boutique e-commerce, attaches great importance to user experience, and its distribution is reasonable, concise and clear, and it can be said that it is an excellent product in functional design.

7. Operation path analysis

Regardless of product operation, they all have the same goal: increasing users and gaining profits. So how does Xiaomi Youpin operate this product and grow rapidly in a short time? Since the establishment of Xiaomi Youpin, according to AARRR model, the author sorts out the main operation activities as follows.

7.1 Acquisition

Xiaomi Youpin has just been established for a few years, and it needs some operational activities to pull new products. In order to pull new products, Xiaomi Youpin mainly adopts the following methods:

7.1.1 Mode 1: celebrity endorsement

On May 9, 2019, Jay Chou endorsed the SpearHead VR esports headset;
On June 5, 2019, Kevin Yan endorsed the razor;
On July 19, 2019, Eddie Peng Yuyan endorsed the car refrigerator;
On July 22nd, 2019, Yang Yang endorsed the four-piece bedding set of Mi Tu.

7.1.2 Method 2: Products are embedded in movies, popular variety shows with titles, movies and TV advertisements.

On July 27, 2018, the film "The Richest Man in Xihong City" jointly produced by Xiaomi Pictures was implanted with advertisements, and products such as Mijia electric toothbrush and Xiaomi bedside lamp were implanted into the film;
On October 5, 2018, Xiaomi Youpin and inFace jointly sponsored the new film "Finding You" produced by Huayi Brothers Film Co., Ltd.;
In December 2019, Xiaomi had the idea of using "old bottled new medicine" and remake the classic advertisement "New Cover and Middle Cover".

7.1.3 Mode 3: Cross-border cooperation

In May 2018, Xiaomi Youpin reached a strategic cooperation with Country Garden Bijia;
In September 2018, Xiaomi Youpin strategically cooperated with the standardized home improvement brand Love Space;
On November 6, 2018, Xiaomi Youpin officially settled in JD.COM, which strongly helped JD.COM Double Eleven Global Good Things Festival;
On November 21, 2018, Xiaomi Youpin joined the "three-screen joint exhibition" model, landed with a third-party brand, and spoke for the China brand across the continent;
In January 2019, Xiaomi Youpin and Meituan’s hazelnut B&B jointly created a warm and intelligent family "Xiaomi Youpin Home";
In April 2019, Xiaomi Youpin Pudong Development Bank Youpin Heart Card was officially released;
In September 2019, Xiaomi Youpin officially settled in the pocket mall of Guangfa Bank;
In November 2019, Xiaomi Youpin and Maotai Group reached a consensus on new retail;
In December 2019, Xiaomi Youpin Platform and Indiegogo, a well-known overseas crowdfunding platform, announced a strategic cooperation;
On October 5, 2020, Chivas Regal settled in Xiaomi Youpin, which was an upgrade of scientific and technological innovation to promote comfort.

7.1.4 Mode 4: Helping public welfare activities

In October 2017, Xiaomi Youpin joined hands with Han Hong Charity Foundation and Haiquan Fund to raise 2 million donations for the elderly in Tibetan areas.
In February 2020, 40 caring merchants of Xiaomi Youpin Linkage Platform provided 62 kinds of living materials to 5 hospitals in Wuhan.
On April 3, 2020, Xiaomi Youpin launched "Helping Hubei Food Specials" to help Hubei specialty sales. At the same time, Xiaomi Youpin will launch support policies for enterprises in Hubei, and cooperative enterprises and intentional cooperative enterprises in Hubei will enjoy a 50% discount on commission within six months.

7.2 Activation

After Laxin obtains the user to download and register the app, it needs some operations to activate the user to open the app and participate in it, thus enhancing the user’s activity. Xiaomi Youpin’s methods to enhance the user’s activity are mainly in the form of some operational activities:

Xiao mi you pin zhong Chou
Pinpin spike
Shangxin selected
Everyday welfare, etc.

7.3 Improve Retention

After promoting user activity, it is necessary to improve the retention rate of users, attract and retain users or even save lost users through operational activities, so as to continuously create value for the platform. In order to improve the retention rate of users, Xiaomi Youpin mainly does the following things: Xiaomi Youpin signs in daily, earning 150 for 15 consecutive days and 300 for 30 consecutive days.

7.4 Share communication (Revenue)

In order to guide users to spread spontaneously, Xiaomi Youpin has mainly done the following things:

Newcomer invitation mechanism, old users invite friends to download Mijia Youpin App, and new users can get coupons after activation;
Share goods with WeChat friends and associate them with applet cards;
Explosive products are grouped together, and 5 people are grouped together, enjoying ultra-low discount.

7.5 Raise income (Refer)

As for the method of increasing income, we have introduced it in detail in the part of business value analysis, so I won’t repeat it here.

Step 8 summarize

Through the overall analysis of the boutique e-commerce market and Xiaomi’s products, we can draw the following conclusions:

Driven by factors such as policy, economy, social culture and technology, in recent years, the quality e-commerce industry has stood on the fast track, developed rapidly, and the market has been expanding, and will continue to maintain a certain high growth rate in the next few years.
In the quality e-commerce industry, Xiaomi Youpin has obvious advantages in enterprise revenue and user scale. In 2019, Xiaomi Youpin broke through RMB 10 billion, belonging to the first echelon; And compared with direct competing products, Xiaomi has an advantage by relying on the strong and loyal rice noodle circle of Xiaomi brand, which makes it rise rapidly in just three years after its establishment, quickly opening up the gap with its competitors and occupying a place in the e-commerce industry. Moreover, Xiaomi has products and strictly controls SKUs, making it easier to control goods and create explosions.
In the boutique e-commerce industry market, there are mainly three participants: consumers, merchants and platforms. If the platform wants to achieve rapid development, it must meet the needs of consumers and merchants, and at the same time "please" children, so as to continuously generate user value.
The quality e-commerce business of Xiaomi Youpin’s core business. In order to maintain the positive growth of revenue, first of all, Xiaomi Youpin constantly obtains new users through various methods such as Xiaomi rice noodle circle, advertising and activity promotion; Secondly, a lot of optimization and improvement have been made to the platform to optimize the shopping experience. Through the page design, the conversion rate of users’ orders (showing cost-effectiveness, creating popular reputation, creating commodity scarcity, comparing taste evaluation, etc.) and the unit price of customers (free freight, full reduction of coupons, and recommended goods) have been improved.
On the whole, the development of Xiaomi Youpin has been divided into three stages since its establishment, and the overall planning rhythm is very good. First of all, in the first stage, the focus is on improving the basic functions of products, meeting the basic needs of platforms and users, and optimizing the user experience. In the second stage, the basic functions are basically perfect, the user experience tends to be stable, the functions are continuously optimized, the shopping scenes are continuously enriched, the user experience is improved, and users are attracted through large-scale operation activities. In the third stage, when the number of users reaches a certain scale, it will enter a mature stage. In order to maintain old users and continuously promote new users, we will continue to optimize functions and continue related operational activities to enhance the user experience.
The target users of Xiaomi Youpin mobile terminal are consumers, so all functional designs are centered on meeting the needs of consumers. When consumers use Xiaomi’s products, there will be three scenarios: before purchase, during purchase and after purchase. By combing the structure and function of Xiaomi Youpin, we can find that it can meet the shopping needs and experience of users. A good user experience is the vitality of a product.
Operation is very important for the development of a product. The rapid growth of Xiaomi Youpin can not be separated from operation activities. It can be seen that Xiaomi Youpin has done a lot of work in innovation, promotion, retention and self-dissemination, and the effect is good at present.

Above, the author systematically analyzes the reasons behind the rise of Xiaomi Youpin from seven parts: industry, competing products, user value, commercial value, product iteration, product structure and operation. It can be seen that no product can succeed casually, and it must be the comprehensive effect of internal and external reasons such as "the right time, the right place and the right people".

9. Future Outlook/Optimization Suggestions

Through the above analysis, we understand the reasons for the rapid rise of Xiaomi Youpin. Where will it go in the future? Next, the author will use SWOT model to systematically analyze the future development of Xiaomi Youpin.

From the above analysis, we can see that if Xiaomi has good products, it will continue to develop.

First of all, we must continue to optimize the user experience, such as after-sales problems and bad reviews, which is an important support for obtaining long-term users and retaining consumers;
As a platform based on intelligent hardware products, Xiaomi Youpin relies on Xiaomi, ecological chain and the powerful ecological chain system of third-party enterprises to build an intelligent industrial chain of smart homes, preempt the layout of competitors, acquire users and improve user stickiness;
With the development of 5G technology and the rapid rise of content e-commerce, live broadcast has developed rapidly. Xiaomi has products to enhance the user experience of its live broadcast and gain traffic.

This article was originally published by @ Fu Xiansen Product Wang. Everyone is a product manager. Reprinting is prohibited without permission.

The title map comes from Unsplash and is based on CC0 protocol.

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Nissan is close to the people! The original price dropped from 180,000 to 120,000, the fuel consumption was 3.8L+ four-wheel drive, and CRV stood aside.

In the vast star sea of domestic automobile market, Japanese cars occupy a place that cannot be ignored with their unique charm. The names of Honda, Toyota and Nissan are always associated with those classic and hot-selling models. However, in the red sea of compact SUV, there is a car that once had infinite scenery, but now it seems to be forgotten. It is Nissan. But don’t worry, with the changes in the market, Nissan Qijun finally "compromised" and returned to the eyes of consumers with amazing price concessions and comprehensive product strength. Today, let’s talk about this cost-effective SUV and see what its charm is!

Back then, Nissan Qijun was a leader in the compact SUV market, and won the favor of many consumers with its excellent quality, fuel economy and durability. However, with the increasingly fierce market competition, coupled with some strategic mistakes, Qijun’s sales gradually declined, and even fell to the altar. However, Nissan didn’t give up. They chose to exchange price for quantity and use real discounts to rally. Nowadays, the starting price of Nissan Qijun is nearly 180,000, and the entry-level model has been as low as 122,000. Such a price is simply missing!

In terms of design, Nissan Qijun has made a lot of efforts. With the upgrading of the model, Qijun’s face value is becoming more and more capable. In the front face, the enlarged family net with a slightly raised hood looks domineering. The layered personality on both sides is full, and it is even more intense after lighting. On the side of the car body, the muscular waistline runs through the front and back, with 19-inch aluminum alloy wheels and heavy wheel eyebrows, and the sense of movement is bursting. The tail design is simple and powerful, and the classic tail throat design adds a sense of strength. Walking on the road, such a strange army is absolutely eye-catching, and the return rate is full!

Opening the car door, the interior changes of the new Nissan Qijun make people shine. The overall layout is simple and fashionable, removing complicated design elements and making the whole interior look more harmonious and unified. The materials used are also full of sincerity. Both sides of the center console and the door panel are wrapped in a large number of plastic-lined materials, which are soft and comfortable to the touch. The details are also embellished with bright materials and stitching techniques, which enhances the overall texture. The 7-inch LCD instrument panel and the 12.3-inch suspended central control panel are full of technology, which not only displays clear and delicate effects, but also is equipped with Nissan Chaozhilian in-vehicle intelligent system, making driving more convenient and intelligent.

In terms of configuration, Nissan Qijun is equally unambiguous. The mid-to-high-end models are not only equipped with practical functions such as adaptive cruising in front and full speed range, but also added with ProPILOT assisted driving system. This system integrates L2-level intelligent driving-assisted functions, such as reversing side warning, lane centering, and parallel line assistance, which makes driving easier and safer. In addition, panoramic sunroof, leather seats, automatic air conditioning and other comfortable configurations are also available, so that long-distance travel can also enjoy the warmth and comfort of home.

In terms of space, Nissan Qijun also performed well. It provides five-seat and seven-seat seating layouts for consumers to choose from, which can be easily satisfied by families of three or two children. The length, width and height of the whole vehicle are 4681 * 1840 * 1730mm, and the wheelbase is 2706mm. This size is superior in the same class, providing passengers with spacious seating space. The rear seats also support the reclining function, which further expands the storage space of the trunk, making it easy to cope with both daily shopping and long-distance travel.

In terms of power, Nissan Qijun provides a wealth of choices. There are three kinds of power options: 1.5T three-cylinder, 2.0L four-cylinder and 1.5T gasoline electric drive. Although the three-cylinder engine is controversial in the market, it is undeniable that it has a good performance in energy saving. The 2.0L four-cylinder engine is more mature and stable, which is suitable for consumers who pursue balance. The most worth mentioning is the 1.5T gasoline electric drive version, which is equipped with a hybrid system of motor and engine, which is not only powerful but also remarkable in energy saving. The measured fuel consumption per 100 kilometers is as low as 3.8L, and the performance of not being picky about food and only drinking 92 # gasoline is absolutely outstanding in the same class.

Nissan Qijun also performed well in terms of chassis. It comes standard with the front McPherson rear multi-link independent suspension, which is rare in the same class. The design of independent suspension not only improves the comfort of the vehicle, but also enhances the handling performance to some extent. Whether driving on urban roads or in complex road conditions, Qijun can maintain a stable posture and make drivers feel more at ease.

To sum up, Nissan Qijun is undoubtedly a dark horse in the compact SUV market. It has won the favor of consumers with its super high cost performance, fashionable design, full-featured interior configuration, spacious and comfortable seating space and diversified power choices. In particular, the current minimum entry bare car price of 122,000 is even more irresistible. If you are looking for a compact SUV with high cost performance, fuel economy and durability, then Nissan Qijun is definitely worth your consideration. Hurry up and let Nissan Qijun become your effective partner on the road of life!

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More than ten spotted seals in the polar ocean park are sick.

　　Intern of this newspaper Chu Xiyun Our reporter Bao Yafei Wen/photo

　　During the long vacation, it was supposed to be a laughing ocean park, but it inadvertently became the center of the topic-a Weibo with hundreds of words, which made Hangzhou Polar Ocean Park be pushed to the forefront.

　　Maybe you have seen it. On September 26th, Weibo, a netizen @ Walking with Elephants, asked "Who can save the spotted seal": The seal house in Hangzhou Polar Ocean Park is the seal hell! Living in the stench, they have lost all the hair on their faces, serious eye infections, cataracts, some breathing difficulties and many diseases! Later, it was added that only 10 of the 19 spotted seals that had been exhibited in the Polar Ocean Park were left.

　　In many photos published by netizens, the spotted seals are in a miserable situation-some suffer from serious skin diseases (accompanied by ulceration), some have a lot of hair loss on their faces, nasal discharge and obvious cataracts in their eyes.

　　This Weibo, which is also named @ Hangzhou Polar Ocean Park, was forwarded thousands of times in just three or four days. There are also many well-known animal protection organizations such as "Hangzhou Animal Protection Volunteer Team" among many forwarders.

　　At that time, criticism and writing were everywhere. Is it true?/You don’t say. Is the living environment of spotted seals in Hangzhou Polar Ocean Park really so bad?

　　Yesterday, our reporter entered the Polar Ocean Park for investigation without the knowledge of the management, and tried to restore the truth of the incident-

　　There are only three spotted seals on display at the scene.

　　Most of them were transferred to the domestication area.

　　The silence on the official Weibo of Hangzhou Polar Ocean Park made netizens suspicious.

　　Yesterday, our reporter entered the Ocean Exhibition Hall as an ordinary tourist, and the damp and sultry weather that came upon us was somewhat unprepared. The "Seal House" in the forefront is on the second floor, occupying only a corner of the floor, with an area of no more than 50 square meters: the spotted seal is surrounded by a metal railing of 20 to 30 square meters, with a pool in the first half and a wooden platform 30 cm above the bottom of the pool in the second half.

　　The smell in the air is very heavy, mixed with the strong smell of excrement, which smells a little choking. The water in the pool is clear, but there are many foreign bodies in the water.

　　The reporter found that there were only three spotted seals left in yesterday’s performance-the pool water covered half of the "sheep sheep" (the name of the spotted seal), and the "engine" on the side seemed tired and unwilling to move more; Another spotted seal looks obviously "leopard" with a white foreign body in the center of the black eye-which is highly similar to the cataract photos exposed by netizens.

　　"It’s been a few days. I heard that it was reported online, and the seal moved to the first floor below." A cleaner said that there were more than a dozen spotted seals in the exhibition area, and now the remaining three are in relatively healthy health.

　　"One eye is not very good, but tourists can’t see it." She said that at least half of the seals were sick, some lost their fur, and some had pus every day, which was very smelly. "Someone treated it, but it seems that it has never recovered."

　　The "first floor" mentioned by the cleaners refers to the seal domestication area, which is humid and has a strong smell. There are two pools of about 6×3×1.5 meters and a platform of about 60 square meters, where more than ten seals gather, including the sick seals photographed by the netizen @ Walking with Elephant.

　　However, Qianbao reporter didn’t see the dying spotted seal here. Many employees of the management are also very cautious, and they are almost the same to all questions: unclear.

　　The management admitted that many seals were sick.

　　But none of them died

　　The fact that can be confirmed by unannounced visits is that many seals are indeed sick, but is there any abuse of animals reported by netizens? Qianbao reporter contacted the management.

　　"After all, the artificial environment is different from the wild environment. It is true that some seals have injuries, but it does not mean that the seals in the park have a bad living environment, and there is no abuse of seals." Serina Liu, from the marketing department of Hangzhou Ocean Polar Park, said that the information exposed by netizens was partly true. After being exposed to the "abuse of seals" post, the company quickly launched a self-examination. "At present, the fishery administration has been involved, and we will actively cooperate with the investigation."

　　Liu Quansheng, director of animal domestication in Hangzhou Polar Ocean Park, responded to questions from netizens:

　　First, the living area of the spotted seal is provided with skylights, ventilation systems and air conditioning, and there is no abuse;

　　Secondly, seals not only eat well, but also eat well-three meals a day, with a total feeding of 2~3 kg/bird/day, and vitamin tablets will be added for breakfast. Setting up a tourist feeding session is only to strengthen interaction, and has nothing to do with "not enough to eat";

　　Third, the sick seal is currently being actively treated, and so far there has not been a death of a spotted seal.

　　In response to netizens’ concern about the living conditions of seals, Liu Quansheng also explained that about 30% of spotted seals have been infected with fungi since May this year, which is related to factors such as short sun exposure time (the temperature exceeds 26 degrees, seals can’t bask in the sun for a long time) and humid air. Since then, they have been treating, and many seals’ skin diseases have improved. As for cataracts, nasal discharge and other phenomena are related to many factors, such as fighting between seals can also be injured. "There are three spotted seals with serious skin diseases, and one of them has improved significantly."

　　Liu Quansheng introduced that there were 20 spotted seals in Hangzhou Polar Ocean Park at first (instead of 19 as netizens said), and then three seals were bred one after another. At present, all the 23 seals are still in the Polar Ocean Park.

　　The park promised to actively treat it.

　　Fishery departments will conduct random checks.

　　"We have given rectification opinions." Zhou Zhongfeng, the person in charge of aquatic animals and plants supervision at Xiaoshan District Fishery Management Station in Hangzhou, said that the netizen’s Weibo attracted great attention from the provincial and municipal fishery administrations. On September 28th, the provincial and municipal third-level fishery administrations conducted a field investigation on Hangzhou Polar Ocean Park. There are three main suggestions for rectification: to solve the problem of high density of seal areas, to strengthen professional treatment of sick seals, and to put forward a long-term rectification plan in writing.

　　He said that in addition to skin diseases, they also confirmed that some seals have cataracts, but it is certain that there is no animal cruelty in the park. "On October 8, we will check the progress of rectification on the spot, and we will also conduct irregular spot checks on the park in the future."

　　To treat seals, Hangzhou Polar Ocean Park has also made plans and commitments:

　　First, isolate sick seals from healthy seals; Second, treat with oral and external drugs, and expand the sunshine space; Third, cancel the interactive link of tourists feeding food; Fourth, display seals in batches to reduce the density of seals in the visit area; Fifth, the living environment management of seals should be refined, and 24-hour disease monitoring should be carried out.

　　"Visitors are welcome to supervise, and we will also inform the treatment and recovery of seals in time."

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Kaiyi small suv is born for young consumers

Today, Xiaobian picked a car in a small suv and introduced it to everyone. It is. Next, let’s see if its highlights can attract you with Xiaobian.

First of all, from the appearance, the front face of Xuanjie conforms to the aesthetics of consumers and looks very beautiful. The headlights are young and fashionable, adding a touch of exquisiteness. The car is equipped with LED daytime running lights, delayed shutdown and so on. Come to the car side, the car body size is 4420MM*1831MM*1653MM, the car uses moving lines, the car side looks very eye-catching, with large thick-walled tires, smooth lines running through the whole car side. Looking back, the rear of the car looks very stable, the taillights show a clean and refreshing design style, and with the unique exhaust pipe, the sense of neatness is vivid.

In terms of interior, Xuanjie’s interior modeling is more personalized and the visual effect is quite unique. The steering wheel shape of the car is eye-catching, and it is made of imitation leather, which makes everything look very individual. From the central control point of view, the car is equipped with a cold touch-control LCD central control screen, which makes the interior design quite layered, and the overall design of the central control is remarkable. The dashboard and the seat are equally eye-catching, and the dashboard design is remarkable and eye-catching. The car uses leather-like seats, equipped with functions such as seat proportion down, and the overall comfort and wrapping are not bad.

Hyun Jie is matched with CVT gearbox, with the maximum power of 85KW and the maximum torque of 143N.m, and the power performance is good.

The space in the back row of Xuanjie is good, and it is no problem to meet the daily travel needs. At the same time, the car is equipped with anti-lock braking system (ABS), LED daytime running lights, brake assist (EBA/BAS, etc.), braking force distribution (EBD), traction control (ASR/TCS, etc.), main driver airbag and co-pilot airbag.

This class of cars can often give consideration to both cost performance and practicality, and is often considered by most consumers as the first choice when buying a car. Xiao Bian suggests that your heart is not as good as action, so go to the 4S shop to talk about the discount.

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Jietu has finally achieved it, with 1.6T+ wet dual clutch (DCT).

I’ll bring this one to you today. Let’s take a look at it together.

First of all, from the appearance, the front of Jetway X90 presents a dignified design style, equipped with a multi-frame grille, which is very recognizable. Coupled with exquisite headlights, the design looks very simple. The car is equipped with LED daytime running lights, automatic opening and closing, delayed closing and so on. Come to the side of the car, the car body size is 4858MM*1925MM*1780MM, the car adopts simple and elegant lines, and the car body presents a personalized design style, with large-sized thick-walled tires, which looks full of movement. Looking back, Jetway X90′ s tail line is comfortable, the taillights are very deep, and the overall layout is impressive.

Coming into the Jetway X90 car, the interior style is very domineering and stylish, with rich functions. The steering wheel of the car is well designed, made of leather and has a good visual effect. From the central control point of view, the 12.3-inch central control screen is used for decoration, which makes the interior design quite layered and has a certain sense of technology. Finally, let’s look at the dashboard and seats. The car is equipped with a hard-core dashboard and the design is relatively simple. The car adopts leather-like seats, equipped with functions such as seat proportion down, and the overall comfort is acceptable.

The Jetway X90 is matched with a wet dual clutch (DCT) gearbox, with a maximum power of 145KW and a maximum torque of 290N.m, with good power performance.

The car is equipped with driving mode selection, remote control key, rear wiper, engine start and stop, traction control (ASR/TCS, etc.) and other configurations, which are rich in functions and greatly enhance its convenience of use.

Do you have a lot of ideas after reading today’s story? The car introduced today is remarkable in terms of space, configuration and power, and home travel is also a good helper.

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Interpretation of the low-profile car real shot 2023 Volkswagen sagitar flying version

Passive safety Sagitar 2023 200TSI Manual Flyover Edition Main/passenger seat airbag Main ●/Deputy ● Front/rear side airbag Front ●/Back- Front/rear head airbag (air curtain) Front ●/rear ● Passenger seat cushion airbag – Front middle airbag – Rear seat belt airbag – Rear seat anti-sliding airbag – Rear center airbag – Rear forward airbag – Rear windshield airbag – Passive pedestrian protection – Runflat tire – Active safety Sagitar 2023 200TSI Manual Flyover Edition ABS anti-lock braking ● Braking force distribution (EBD/CBC, etc.) ● Brake assist (EBA/BAS/BA, etc.) ● Traction control (ASR/TCS/TRC, etc.) ● Body stability control (ESC/ESP/DSC, etc.) ● ISOFIX child seat interface ● lane departure warning system – Active braking/active safety system – Fatigue driving tips – DOW opening warning – Forward collision warning – Rear collision warning – Moving object early warning system – Sentinel mode/clairvoyance – Low speed driving warning – Built-in driving recorder – Road rescue call – Driving control Sagitar 2023 200TSI Manual Flyover Edition Engine start-stop technology ● Single pedal mode – Energy recovery system ● Automatic parking ● hill start assist control ● Steep slope descent – Air suspension – Electromagnetic induction suspension – Magic carpet intelligent suspension – Variable steering ratio – Integral active steering system – Four-wheel drive/cross country Sagitar 2023 200TSI Manual Flyover Edition Central differential locking function – Wading induction system – Low speed four-wheel drive – Creep mode – Tank turn – Driving hardware Sagitar 2023 200TSI Manual Flyover Edition Front/rear parking radar Front-/rear ● Transparent chassis /540-degree image – Driving function Sagitar 2023 200TSI Manual Flyover Edition Reversing vehicle side early warning system – satellite navigation system – Navigation road information display – AR real-life navigation – High precision map – Parallel auxiliary – lane keeping assist system – Lane centering – Road traffic sign recognition – night vision system – park assist vision – Remote parking – Memory parking – Track backwards – Automatic lane change assistance – Automatic exit (entry) of ramp – Signal lamp recognition – Remote summoning – Steering wheel off-hand detection – Appearance/theft prevention Sagitar 2023 200TSI Manual Flyover Edition Electric spoiler – Automatic door opening and closing – Frameless design door – Magic induction door – Electric trunk – Induction trunk – Electric trunk position memory – The tailgate glass opens independently. – Garage door remote control device – roof luggage rack – Engine electronic anti-theft ● Central lock in car ● keyless start system – Hidden electric door handle – Active closed air intake grille – Battery preheating – External discharge – Vehicle wireless charging – Exterior lighting Sagitar 2023 200TSI Manual Flyover Edition LED daytime running lights ● Adaptive far and near light – Automatic headlights ● Steering assist light ● Steering headlight – Headlight rain fog mode ● Headlight height is adjustable. ● Headlight cleaning device – Headlights are turned off with delay. ● Skylight/glass Sagitar 2023 200TSI Manual Flyover Edition Sky skylight – Front/rear power windows Front ●/rear ● Anti-pinch function of window ● Rear windshield sunshade – Rear privacy glass – Rear wiper – Heatable water spray nozzle – Screen/system Sagitar 2023 200TSI Manual Flyover Edition Rotating large screen – Reversible central control screen – Central control LCD screen display – Bluetooth/car phone ● Gesture control – Face recognition – mobile TV – Rear row control multimedia – Intelligent configuration Sagitar 2023 200TSI Manual Flyover Edition Internet of Vehicles ● OTA upgrade – Wi-Fi hotspot – V2X communication – In-vehicle biological monitoring system – Active noise reduction – Simulated sound wave – Vehicle-mounted KTV – Steering wheel/interior rearview mirror Sagitar 2023 200TSI Manual Flyover Edition Multifunction steering wheel ● Steering wheel shift – Steering wheel heating – Steering wheel memory – Full LCD instrument panel – HUD head-up digital display – AR-HUD augmented reality head-up display – Electric adjustable pedal – ETC device zero In-vehicle charging Sagitar 2023 200TSI Manual Flyover Edition 220V/230V power supply – Luggage compartment 12V power interface – Seat configuration Sagitar 2023 200TSI Manual Flyover Edition Sports style seat – Electric adjustment of main/passenger seat – Head and neck heating system – Adjustable button in the back row of the co-pilot seat – Electric adjustment of the second row seat – Liftable front and rear compartment partition – Fuzhi seat – Back table board – Second row of independent seats – Electric adjustment of the third row seat – Rear seat electric recline – Front/rear center armrest Front ●/rear ● Rear cup holder ● Audio/interior lighting Sagitar 2023 200TSI Manual Flyover Edition Dolby Atmos – Touch reading lamp – Air conditioner/refrigerator Sagitar 2023 200TSI Manual Flyover Edition Heat pump air conditioning – Rear independent air conditioning – Rear seat air outlet – Temperature zone control – car air purifier – In-vehicle PM2.5 filtering device – negative ion generator – Interior fragrance device – Car refrigerator –

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In 2015, Changan Yidong went on sale for 74,900-117,900 yuan.

2015 Yidong official guide price car make and model Price (ten thousand yuan) 1.6L MT elite type 7.49 1.6L MT luxury model 7.99 1.6L MT distinguished type 8.59 1.6L MT flagship type 8.79 1.6L AT elite type 8.39 1.6L AT luxury model 8.89 1.6L AT distinguished type 9.49 1.6L AT flagship type 9.69 1.5T GDI sports luxury model 10.79 1.5T GDI sports distinguished type 11.79

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Hohhot Changan Auchan X5 price reduction carnival at the end of the year! The maximum discount is 18,000 yuan, and the time limit is special.

[car home Hohhot Preferential Promotion Channel] At present, promotional activities are being carried out in Hohhot, with the highest discount of 18,000 yuan and the lowest starting price reduced to 70,900 yuan. In order to get a more competitive quotation, we sincerely invite you to click "Check the car price" in the quotation form and strive for more concessions.

呼和浩特长安欧尚X5年末降价狂欢！最高优惠1.8万，限时特惠

Changan Auchan X5 adopts a brand-new design concept. The front face adopts a large air intake grille with sharp headlights, and the overall style is tough. The front line is smooth, the body line is full and powerful, and the overall shape is full of movement and strength. The design of the air intake grille complements the headlights and adds a unique visual impact to the vehicle.

呼和浩特长安欧尚X5年末降价狂欢！最高优惠1.8万，限时特惠

Changan Auchan X5 has a body size of 4,490 * 1,860 * 1,580mm and a wheelbase of 2710mm, with a front tread of 1,580mm and a rear tread of 1595mm, showing a dynamic and smooth body line as a whole. Paired with 18-inch wheels, it uses 225/50 R18 tires to show the sports style.

呼和浩特长安欧尚X5年末降价狂欢！最高优惠1.8万，限时特惠

The interior of Changan Auchan X5 adopts a simple and modern design style, creating a fashionable and comfortable driving atmosphere. Equipped with a 10.25-inch central control screen, it provides drivers with rich entertainment and navigation functions and is easy to operate. The steering wheel is made of leather, which feels comfortable and supports manual adjustment up and down to meet the needs of drivers of different heights. The seat is made of leather/fabric, which provides good support and comfort. The main driver’s seat supports front and rear, backrest and height adjustment, while the co-pilot’s seat has front and rear and backrest adjustment functions, which improves the riding comfort. In addition, the rear seats support proportional tilting, which expands the storage space. The car is also equipped with a USB interface, which is convenient for passengers to charge devices such as mobile phones.

呼和浩特长安欧尚X5年末降价狂欢！最高优惠1.8万，限时特惠

Changan Auchan X5 is equipped with a 1.5t L4 engine with 188 horsepower, with a maximum power of 138kW and a maximum torque of 300 N m. It is matched with a 7-speed wet dual-clutch gearbox, with abundant power and smooth shifting.

When buying Changan Auchan X5, I was first attracted by its appearance. He mentioned that the design of this car gives people the first impression that it is advanced and sporty, especially the family-style mid-net design and smooth body lines, which adds recognition and fashion sense to the whole car. In addition, he also mentioned that the wheel hub design complements the body, the side looks very dynamic, and the tail design adds a sporty atmosphere to this car.

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Four new cars of GAC Chuanqi were launched during the year, and the GS4 coupe version of the real car has arrived at the store.

The online auto market obtained the new car plan of Guangzhou Automobile Chuanqi during the year from Guangzhou Automobile Group.GS4 Coupe、The modified GA8, GM8 and GS3 will be listed one after another, covering three categories: MPV, car. The GS4 Coupe has been pre-sold, and the new car will be launched in mid-May, with an estimated starting price of 100,000 yuan (refer to the GS4 price of 89,800). As the flagship car of Guangzhou Automobile Chuanqi, GA8 will be listed as early as June.

Four new cars of Guangzhou Automobile Chuanqi were launched this year, and the GS4 coupe version has arrived at the store-Figure 1

Guangzhou Automobile Chuanqi GS4 Coupe Edition was officially launched in the middle of this month-Figure 2

Four new cars of Guangzhou Automobile Chuanqi were launched during the year, and the GS4 coupe version has arrived at the store-Figure 2

Four new cars of Guangzhou Automobile Chuanqi were launched during the year, and the GS4 coupe version has arrived at the store-Figure 3

GS4 Coupe

Four new cars of Guangzhou Automobile Chuanqi were launched during the year, and the GS4 coupe version has arrived at the store-Figure 4

Guangzhou Automobile Chuanqi GS4 Coupe is based on Guangzhou Automobile’s new GPMA platform.The body length of the new car is longer than that of the GS4, and it is powered by the same 1.5T engine as the GS4..In terms of design, the new carThe front face design of "lightning wing" is adopted, and the upper small and lower large split grille layout is supplemented by dark black arrow feather lattice grille.Equipped with suspended LED headlights, surrounded by lightning-like daytime running lights, it is full of movement.

In terms of interior, GAC Chuanqi GS4 Coupe uses dual 12.3-inch high-definition LCD screens, plus a full touch panel and piano-style central control buttons to fully demonstrate the new car’s sense of technology. It should be pointed out that due to GS4 CoupeThe positioning of the coupe type, the main driver uses the racing seat.

Gaikuan GA8

GAC Chuanqi's new GA8 1.8T power greatly enhances competition. Geely Borui-Figure 2

GAC Chuanqi’s new GA8 was released in the middle of last year, using 1.8T and 2.0T turbocharged engines.According to previous information, GA8 version 2.0t will be available in June, and 1.8T will be later than June. The new car is at the same level as Audi A6L and BMW 5 Series, and will compete with Geely Borui and Hongqi H9 after listing.

The new GA8 has a body size of 5003×1868×1505/1520mm and a wheelbase of 2900 mm. Compared with the current model, the body length has not changed, but the wheelbase has been shortened by 7mm, with little change, but it is slightly larger than the competing model Geely Borui.

In terms of power and fuel economy, the new GA8 is more powerful, but Borui 1.8T version has only one model, and other versions are hybrid. From the perspective of 1.8T model alone, the new GA8 has slightly better fuel economy. After the new car goes on the market, it will provide consumers with more choices in this market segment. At that time, the new car will have certain advantages in cost performance compared with the same class models.

Change to GS3

Four new cars of Guangzhou Automobile Chuanqi were launched during the year, and the GS4 coupe version has arrived at the store-Figure 5

Four new cars of Guangzhou Automobile Chuanqi were launched during the year. The GS4 coupe version of the real car has arrived at the store-Figure 6

The spy photos of GAC Chuanqi’s new GS3 have been exposed before, and the interior of the new car has changed greatly. The central control adopts the concept of continuous screen design and is equipped with full LCD instrument for the first time. The new car will compete with changan CS35 PLUS, Haval H2 and MG ZS, and the starting price is expected to increase slightly, around 80,000 yuan.

In terms of power, Chuanqi’s new GS3 is still equipped with a 1.5T three-cylinder engine codenamed "3B15J1", with an all-aluminum fuselage, GS combustion control technology and a 350bar ultra-high pressure in-cylinder direct injection system, which is slightly superior to the 1.5T low-power four-cylinder engine equipped with the family GS5. The transmission system is changed from the 7-speed dual-clutch gearbox of the current model to the 6-speed automatic manual transmission gearbox, so that the shift process will be smoother and jitter can be avoided when driving at low speed.

At present, there is basically no information about the GM8. After the new car goes on the market, it will launch an impact on the new Buick GL8. We will report it as soon as the specific information of the model is exposed.

标签归档西安耍耍

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Jietu has finally achieved it, with 1.6T+ wet dual clutch (DCT).

Interpretation of the low-profile car real shot 2023 Volkswagen sagitar flying version

In 2015, Changan Yidong went on sale for 74,900-117,900 yuan.

Hohhot Changan Auchan X5 price reduction carnival at the end of the year! The maximum discount is 18,000 yuan, and the time limit is special.

Four new cars of GAC Chuanqi were launched during the year, and the GS4 coupe version of the real car has arrived at the store.

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