On April 27th, FAW Toyota brought a wild gift to young consumer groups in the new era. The new RAV4 was officially rejuvenated and evolved, and the wild was listed. The official guide price is 176,800 yuan – 296,800 yuan. The new car covers 14 models of fuel, hybrid and plug-in power. Relying on leading product strength and advanced product value, it fully meets the diverse travel needs of young consumer groups in the new era and brings users a travel experience that exceeds expectations.
Global SUV leader, new RAV4 Rongfang realizes all-round super evolution
As the pioneer of the "city SUV" market, the new RAV4 Rongfang adheres to the "city and off-road", based on FAW Toyota’s "tens of millions of base", leapfrogging new students, with wild evolution, intelligent evolution, and configuration evolution, to achieve all-round super evolution. Supported by Toyota’s leading technology, the new RAV4 Rongfang will bring users a "people and vehicles travel experience, vertical and horizontal", and refresh the new standard of "city SUV" value.
Dong Xiuhui, deputy general manager of FAW Toyota Motor Co., Ltd., party secretary and general manager of FAW Toyota Motor Sales Co., Ltd., said: "As one of the best-selling SUV models in the world, RAV4 Rongfang has won the favor and recognition of super 12 million users around the world. Striving for excellence and continuous evolution, RAV4 Rongfang represents FAW Toyota’s precise insight into the market and user requests, and is also a manifestation of our enterprising spirit. Up to now, the cumulative sales volume of RAV4 Rongfang in the Chinese market has exceeded 1.80 million, which is 1.80 million trust and the driving force for us to advance."
Wild evolution to create the ultimate personalized travel life
Introduced into North America for the first time, the new RAV4 Rongfang four-wheel drive adventure version of the Adventure off-road kit is cool and stylish. It complements the projected LED headlights and combined rear taillights, and fully fits the uninhibited nature of young users in the new era and advocates the spirit of freedom. At the same time, the overall size of the new RAV4 Rongfang is 4,600 × 1,855 × 1,680mm. The body outlined by multiple lines, with the blessing of 19-inch cutting aluminum alloy wheels, makes the new car look full of dynamic and fashionable. The new RAV4 Rongfang will bring users a personalized travel experience with a "double front face" product lineup, and meet the aesthetic demands of the new generation of young consumer groups.
From the outside to the inside, the new RAV4 Rongfang dual-color interior is made of suede and leather materials in a large area, with precise sutures and silver trims, so that the new cockpit has a more advanced texture, which can fully meet the user’s pursuit of quality life. In terms of space and comfort that users pay attention to, the new RAV4 Rongfang has a long wheelbase of 2690mm, which makes the cockpit have a variety of storage space, and also provides sufficient leg space for the rear passengers, which can greatly relieve the fatigue of long-distance travel, and also allows users to install outdoor expansion equipment such as tents, mountaineering bags, and barbecue grills, making the trip more enjoyable.
In response to the diverse needs of users, the all-round super-evolutionary new RAV4 Rongfang has launched 6 2.0L high-efficiency fuel-powered models, 4 2.5L intelligent electric hybrid dual-engine models, and 4 2.5L intelligent plug-in dual-engine models. With the "RAV4 Rongfang family" matrix covering multiple power forms, it will provide a natural travel experience for novel players who pursue driving control with the characteristics of surging power and ultra-low fuel consumption.
The new RAV4 Rongfang has a dynamic torque control system, a dynamic torque vector control system, and three four-wheel drive systems of E-Four electronic four-wheel drive, and supports four driving modes such as NORMAL/MUD & SAND/ROCK & DIRT, as well as TRAIL equipped with intelligent electric hybrid dual-engine four-wheel drive, allowing users to unlock more travel scenarios, and to enjoy the infinite driving fun of the whole scene calmly, with ease, and with ease.
Among them, the dynamic torque vector control system has a four-wheel drive system with smooth driving, handling stability and low fuel consumption, which can control the torque distribution of the front/rear and left/right wheels according to road conditions, greatly improve the passing ability of bad road conditions, and improve the linear driving performance when turning. The TRAIL mode equipped with the intelligent electric hybrid dual-engine four-wheel drive supports one-click escape, which can effectively suppress wheel skidding through the AIM four-wheel drive comprehensive management system, increase the torque distribution of the rear wheels, and help the vehicle escape.
Intelligent evolution, refresh the new experience of human-machine interaction
Facing the car demand of young consumer groups in the new era of pursuit of trend and intelligent life, as a blockbuster model to undertake FAW Toyota’s embrace of digital intelligence era, the new RAV4 has leapfrogged the product strength of T-Pilot intelligent driving assistance system, Toyota Space intelligent cockpit, and Toyota Connect intelligent interconnection system "three standard systems" to create a smarter and more convenient human-machine interaction experience for users, allowing users to enjoy the new era of intelligent travel and new life.
Adhering to the ultimate goal of "zero casualties in traffic accidents", the new RAV4 Rongfang is equipped with the T-Pilot intelligent driving assistance system as standard, which integrates multiple safety assistance driving systems such as PCS pre-collision safety, DRCC dynamic radar cruise control, LTA lane tracking assistance, and AHB high beam automatic control. It also adds functions such as emergency steering assistance, active deceleration in curves, and vehicle monitoring at intersections. Among them, the emergency steering auxiliary feature can intelligently identify potential collision risks. When the lane space is sufficient, the new RAV4 Rongfang can provide users with steering assistance to ensure vehicle stability, inhibit lane deviation, and reduce the chance of accidents. The new RAV4 Rongfang will assist drivers in driving safely in all scenarios of users’ travel, and is a reliable partner for making safety follow "the line".
Starting from the user’s daily travel usage scenarios, the new RAV4 Rongfang is the first to be equipped with a Toyota Space smart cockpit. The whole series comes standard with a 10.25-inch multimedia entertainment system, which is compatible with Ali and backed by Tencent entertainment ecosystems. Users can easily find commonly used APPs and Mini Programs, and realize functions such as listening to songs and books, greatly expanding the entertainment attributes of user travel. In the new car system, the new RAV4 Rongfang also comes pre-installed with Autonavi maps with full offline map data across the country, which can be accurately navigated even in remote mountainous areas with poor signal. At the same time, when users travel with friends, they can check each other’s real-time location through the built-in team travel function, and support voice interaction, so that friends seem to be by their side.
In addition, the new RAV4 Rongfang supports OTA upgrades, providing users with the latest and best experience through online upgrades. At the same time, the car APP can be upgraded separately according to their own usage habits. In terms of mobile phone interconnection, the new RAV4 Rongfang supports CarPlay/HiCar/Carlife market three major mainstream interconnection functions. The whole system is equipped with wireless connection, which not only improves the convenience of mobile phone interaction, but also allows daily mobile phone usage habits to seamlessly expand to car life. On the way to travel, the new RAV4 Rongfang will be the best entertainment for users on the road. Significant other.
Matching it is a new intelligent voice interaction system. The new intelligent voice interaction system carried by the new RAV4 Rongfang supports a wake-up call for up to 30 seconds of continuous multi-round conversations, accurately realizes multi-intent recognition, supports visibility and can greatly enhance the user’s human-machine interaction experience. At the same time, the new RAV4 Rongfang has added a FAW Toyota virtual image, which can make corresponding expressions in different dialogues and different scenes, and users can unlock more images by completing tasks and dress up with virtual images, allowing users to enjoy the humanized and interesting voice interaction experience brought by the new RAV4 Rongfang. A "Hello, Toyota", whether it is traveling within the city or galloping between mountains and seas, the new RAV4 Rongfang will be a family who understands what you need and what you think.
In order to make users travel more at ease, the new RAV4 Rongfang also comes standard with Toyota Connect intelligent interconnection system, which supports diverse functions such as car health, anti-theft safety, remote control, rescue services, etc., in order to break the strength of time and space restrictions, providing users with 365 × 24 hours of all-round "peace of mind, safety, comfort, convenience, intelligence and advanced" vehicle to everything services, and is a safe steward for users in travel.
Configuration evolution, to achieve entry is high matching
If the wild evolution of the new RAV4 is a visual feast and intelligent evolution is a manifestation of technological service life, then the configuration upgrade is a concrete manifestation of FAW Toyota’s "people-oriented" concept. On the basis of the "three standard models", the new RAV4 has added a panoramic sunroof, wireless charging for mobile phones, a 12.3-inch TFT color multi-function information display screen, front seat heating and an electric passenger seat. High-end models have added a variety of practical and advanced functions such as a parallel blind spot monitoring system, a rear blind spot warning system on the reversing side, a HUD head-up display system, and a nanoe ? X nanometer water ion air purification system to cover users’ multi-dimensional all-round strength such as life, travel, and entertainment, and greatly enhance users’ travel "perception", allowing users to enjoy a "high-end" travel life.
Leapfrog freshmen, explore the ultimate China behind the wild mountains and rivers
"Evolution" is a step that continues to improve and never stops, and it is also a transcendence to overcome difficulties and face difficulties. This time, FAW Toyota and National Geographic of China joined hands to create the "Exploring Wild Mountains and Rivers" experience activity for the new RAV4 Rongfang. It is FAW Toyota’s first outdoor adventure human and vehicle challenge trip. It will use scientific, interesting and challenging off-road routes to make exploration concrete for its own achievements. From exploring all things in nature to challenging human beings themselves, from macro-level exploration of mountains and rivers to micro-product observation, you can experience the fun of knowing and doing in a panorama, and explore the ultimate China behind wild mountains and rivers from a multi-dimensional natural and scientific perspective.
For a long time, with accurate insight into the market and user requests, RAV4 Rongfang is committed to value improvement, and with excellent product strength and product value, it has won the favor and recognition of global super 12 million users, and has become a leader in the "city SUV" market. This year is FAW Toyota’s 20th year of deep cultivation in the Chinese market. Adhering to Toyota’s high-quality, high-durability and high-reliability QDR superior genes, the new RAV4 Rongfang based on high-end TNGA-K architecture provides users with a travel experience beyond expectations in the new era. At the same time, it also represents FAW Toyota’s comprehensive acceleration of intelligent construction, bringing users an intelligent experience that coexists with the digital age.
Love for 20 years, affectionate courtesy, in order to give back the support and love of the majority of users, FAW Toyota’s new RAV4 Rongfang has brought 5 value-added benefits, allowing users to easily experience the travel life of "all-round super evolution". The 5 benefits are: ① Celebration of the 20th: 20 weeks of exclusive welfare days, arrive at the store on the 20th of each month, and have the opportunity to get blind box gifts; ② Worry-free evolution: 0 interest for 2 years, ultra-low down payment/long-term financial plan; ③ Enjoy evolution: dual-engine models enjoy battery life-long quality assurance; ④ Privilege evolution: replacement of dual-engine models enjoy up to 10,000 yuan; ⑤ Renewal evolution: old car owners enjoy 5,000 points for new upgrades, and transfer to double enjoy 2,000 points.
Facing the future, fully embrace. The new RAV4 Rongfang will carry the original intention and mission of FAW Toyota’s "mass production happiness", fully meet the diverse travel needs of users in the new era, and bring users a more convenient, smarter and more secure travel experience. In the face of challenges, smile right. Every journey is growth for people, and a common lesson for cars. The new RAV4 Rongfang will accompany users to ride the mountains and seas with its all-round and super-evolved hardcore strength and enjoy the magnificent scenery. (FAW Toyota, photo provided)
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