A Special New Year Gift: Come to Huawei’s Qingdao Flagship Store "Ha Beer"
In the past two years, we have often heard manufacturers’ beautiful descriptions of "smart life". But for many ordinary consumers, the feeling of smart life only exists in imagination, and those cool technological experiences seem to be difficult to touch in daily life.
How to let consumers personally experience the beauty and convenience of the whole scene life and make it more concrete is a problem that many enterprises are thinking about.In Huawei’s view, user experience is the core, and product design pays more attention to human feelings. As an important part of the smart life of the whole scene, Huawei’s flagship store came into being.
On December 31st, on the last day of 2021, Huawei’s Qingdao flagship store was grandly opened, giving consumers in the world beer city a "special New Year gift".
Brand-new design of 1269 square meters: Huawei flagship store landed in the world beer city
Very unique. Here, we can not only experience Huawei’s latest product experience, the most personalized scene experience, and the full-service experience, but also launch the whole house smart beer party model in combination with Qingdao local culture for Qingdao consumers to enjoy exclusively.
To some extent, this should be the most special flagship store of Huawei. It is of great significance to maintain the leading position of the whole scene experience for the next layout of Huawei’s flagship store.
The address of Huawei’s flagship store usually chooses the core business district of a city, and this time is no exception.Huawei Qingdao flagship store is located in Vientiane City business district, one of the core business districts in Qingdao, including the first and second floors, with a total area of 1,269 square meters.
It is understood that Huawei’s Qingdao flagship store has adopted a brand-new design concept, which is inspired by Qingdao’s special geographical environment "the sea and the fresh air around it", and takes "sailing" as the design concept, paying tribute to marine culture from the perspectives of time, space and form, and expressing the pure, dynamic and static streamline of the flagship store incisively and vividly through design.
For example, the stone for the facade of the flagship store is made of natural marble Beijin beige from Turkey. It is a kind of hard building material, which transforms the sedimentary rocks of ancient ocean into ancient marine life and shell fossil texture after hundreds of millions of years of crustal movement. It has warm color and clear shell texture, which can arouse people’s memory of the primitive ocean.
The overall spatial logic of the flagship store draws lessons from the spatial layout logic of yachts. The first floor is a functional display and sales area, including automobile display and 3C product display, with high clear height and open space.
The second floor is an area with a strong sense of experience, such as the intelligent experience area of the whole house and the consumer community. The clear height is lower and more comfortable and quiet. Standing on the second floor, the unobstructed curved floor-to-ceiling windows make consumers feel like they are on the deck of a cruise ship, and the outdoor scenery is net.
It is worth mentioning that the floor between the first floor and the second floor draws lessons from the streamline internal cutting profile commonly used in yacht side lines, and with the elevation of LOW-E ultra-white glass, the whole has a very transparent visual experience.
HUAWEI P50 Pocket, Smart Glasses, AITO Ask the World M5 Smart Car Huawei’s latest products are caught in the net.
As a venue to show consumers a full range of Huawei products, Huawei’s flagship store in Qingdao includes the latest and most fashionable technology products of Huawei at this stage, and a full range of products of Huawei’s mobile phones, watches, PCs, PADs, earphones, smart screens and smart devices, including the new HUAWEI P50 Pocket, smart glasses, HUAWEI WATCH D and AITO Wenjie M5 smart car released on December 23rd, which can be experienced by almost all Huawei products on sale.
There are five experience tables on the first floor of the store. The mobile phone products cover Mate series, P series and nova series, among which Mate and P series tables are more diversified.
In addition, it also includes theme tables, wearing tables, office tables, and a full range of products and related accessories to help consumers better experience and choose according to their own preferences.
In addition, in the product display,Conduct immersive scene experience design, covering smart scenes such as audio-visual entertainment, smart office, sports health, smart travel, and smart home.
For example, in the smart travel area, you can experience the HarmonyOS cockpit on the newly released first HarmonyOS AITO Wenjie M5 smart car. The mobile phone is the car key. No matter winter or summer, you can turn on the air conditioner in the car with one button to control the temperature. After getting on the bus, the car screen changes to the mobile phone screen every second, continue to listen to the unfinished music, and make unfinished calls.
In the smart office area, experience multi-screen collaboration, touch the computer with your mobile phone, and continue to operate unfinished work on the computer; The mobile phone interface is displayed on the computer side, so that the mobile phone can be completely operated on the computer side, and the distributed cooperation between the mobile phone and the notebook can be realized, with complementary advantages.
Compared with the single product experience area in the past, consumers here can really feel in the corresponding wisdom scene and truly realize what is smart life and what is technology changing life.
One-stop service experience in four VIP areas: making maintenance waiting a pleasure.
In addition to the immersive experience of smart scenes, Huawei’s Qingdao flagship store also provides four VIP areas to enjoy Huawei’s most complete service experience in one stop.
On the second floor of the flagship store, Huawei’s full product service authorization is provided, which includes four regional functions, namely, acceptance area, maintenance area, rest area and download and backup area, and can provide consumers with consulting and answering, fault detection, product maintenance, value-added services (Yanchangbao), data backup, cleaning and disinfection, mobile phone maintenance and other services.
For consumers who come to repair, they can make an appointment in advance and arrange the number on WeChat to reduce the queuing and waiting time. Not only that, Huawei will also provide special backup machines for configuration services, so that users can have no worries when repairing their mobile phones.
When you are tired, you can also ask for a free drink in the rest area, turning the waiting for maintenance into a relaxed and comfortable enjoyment.
Original whole house intelligent beer party mode: in a word, "Ha beer" is unprecedented.
The "Smart Home" experience area on the second floor of Huawei’s Qingdao flagship store also creates a real home environment for consumers. Here, the intelligent operation of the whole room can be realized through the whole house intelligent host control, air purifier, 360 sweeper, incense lamp, body fat scale and other equipment, and the smart home atmosphere and custom key control can be realized.
In addition, consumers can preset music light show modes such as home mode, home mode, movie viewing mode and dining mode in the mobile APP.Trigger lighting and product linkage to cooperate with corresponding scenes, making home management more humanized.
For example, in the home mode, after the fingerprint opens the smart lock, the living room speaker will broadcast a welcome message to go home, and the porch light will be turned on, and it will automatically go out after detecting that there is no one for a period of time. When the living room lights are turned on, the gauze curtain and the living room camera will be automatically turned off.
Not only that, Huawei’s Qingdao flagship store has also created a whole house smart beer party mode, which can be awakened by the voice of Xiaoyi "Ha Beer", which is also a special New Year gift brought by Huawei to Qingdao consumers.
After the voice wakes up the whole house smart beer party mode, the atmosphere lighting is turned on, the bonfire light is turned on, and the Sound X smart speaker will play the specified music, allowing consumers to instantly enter the party scene.
Here, holding a beer party can be done in just one sentence.
Innovative technology and integration of local culture are the smart life that consumers want.
With the advent of the era of Everything Smart, the consumption trend is becoming more and more scene-oriented, and the consumption service based on single products can no longer meet the diversified scene needs of consumers.
To this end, Huawei has long established a full-scenario intelligent strategy. Behind the full-scene smart life strategy, on the one hand, it is high-quality products and services, on the other hand, it is really acceptable to users. The immersive experience under the online scene is very important, and the opening of Huawei’s flagship store is the most effective catalyst to promote this strategy.
Here, consumers can experience the most complete product categories and intelligent scenes, and present the full-scene smart life in front of users in one stop, which reflects the leading role of Huawei’s full-scene smart life experience.
Its greater significance lies in that while successfully replicating the past successful experience of Huawei’s flagship store, it better combines smart technology with Chengdu’s cultural characteristics, and through continuous innovation and upgrading, consumers can better understand, feel and experience Huawei’s full-scene smart life.
In my opinion, the opening of Huawei’s Qingdao flagship store not only marks the steady advancement of Huawei’s offline layout, but also accelerates the landing of Huawei’s full-scenario strategy. This kind of immersive experience that combines innovation with local culture and a brand-new design concept of sharing smart life is the smart life that consumers want to experience.
Huawei’s keen insight into consumption trends, through the rich personalized scene experience and the sincerity of warm and characteristic service, is leading the consumption reform in the era of all things.
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