Recently, a female anchor named "Eating Food Feng Jie" on a video platform uploaded a large number of videos, including many performances of eating strange things raw. Some netizens broke the news that the woman was suspected of being controlled by a man and was coerced to perform. However, after investigation by Handan police, the woman and the man have a mother-child relationship. In order to increase the number of clicks, the two jointly planned, performed and released videos.
According to the investigation by the reporter of Jinghua Times, the content of the video platform is diverse, and it is not only the "food-eater Feng Jie" who attracts people’s attention with "masochistic" performances such as raw food, but also some videos are full of suggestive content. The reporter learned that the platform has hundreds of thousands of fans when users are underage. These anchors earn income through advertisements or live broadcasts, with an average monthly income of at least 10,000 yuan.
case
Aunt suspected of being coerced, recorded video, police investigation showed that it was planned.
A female anchor named "Chihuo Fengjie" uploaded a large number of videos through a short video software, with 132,000 fans. The anchor claimed to be 48 years old, a retired worker, single and childless, and his hobby was "eating something that ordinary people can’t eat". The video released by "Eating Food Feng Jie" mostly shows eating "special items", such as swallowing goldfish alive, eating light bulbs, eating live eels raw, eating breadworms, cacti and so on.
The reporter noticed that in the above video, the number of clicks on the performance of eating light bulbs reached 2.741 million. The performance of "swallowing goldfish alive" reached 733,000 hits.
On June 3rd, a netizen posted that Weibo suspected that the woman was under duress. "My aunt does something that normal people don’t do every day. I paid close attention to the look on her face when she took the video, and I felt as if she had cried. " Some netizens said that they had heard someone in the video urging the aunt to eat quickly. "The voice is very small, but you can still hear it if you listen carefully." According to the screenshot of the live video released by netizens, some netizens suggested that the aunt "took off her glasses when she was controlled", and then the woman took off her glasses. This detail makes netizens more suspicious that women are being coerced.
Soon after, some netizens exposed the photo and video platform account of the man suspected of controlling the woman, and posted a screenshot of the chat record. In the screenshot, the man said, "I am the nephew of my aunt. I just control her and let her make money for me. I will beat her if I don’t make money."
The matter continued to ferment. As of 6: 30 pm on June 3rd, the topic of "Aunt was suspected of being forced to record videos" was read by 92.735 million people in Weibo.
On the afternoon of June 3rd, the police in Handan released an investigation report on this matter, and the related video was confirmed by the police in Handan. In the video, the aunt (Chen Mou, 45 years old, from congtai district) and the online man (Wu Mou, 24 years old, from congtai district) were in a mother-child relationship. At present, Chen Mou’s physical condition is normal, with no obvious scars. The two confessed that many times through the video platform, they jointly planned, performed and released videos such as "eating strange things" to attract the attention of netizens and increase the number of video clicks. At present, the police have extracted pre-processed cactus, Chili noodles and other performance props, and are further investigating the relevant situation.
Subsequently, the video platform released a message in its official Weibo, saying that the police investigation results had been announced, and the platform would strengthen management. That night, "Chihuo Feng Jie" cleared all previous videos and released a new video in which she declared that she was not intimidated. The reporter noticed that as of around 8 o’clock that night, her fans had soared to 293,000. However, this "clarification" video released by "Chihuo Fengjie" did not quell the doubts of netizens, and many netizens called on the police to continue the investigation.
After 95, the boy risked drinking "fire wine" and bluntly said that it was also catharsis in order to increase the powder.
The reporter found that in the video platform, there are not a few "masochistic" people who perform eyeballs by eating special things raw. Among them, three post-95 boys named "Social Seal Brother" (hereinafter referred to as Xiao Xi), "Yellow Brother of the Central Plains" (hereinafter referred to as Xiao Huang) and "Bo Brother of China" (hereinafter referred to as Xiao Bo) are from Shandong, Henan and Zhejiang, and most of their recorded contents are "Xiao Xi". Three people met and formed a combination through the video platform. Among them, Xiao Xi is the youngest and has the largest number of fans, which is 375,000, while the other two have more than 100,000 fans.
In an interview with the Beijing Times reporter, Xiao Xi said that he is 17 years old and a sophomore, but he is currently in a state of suspension. He spends a lot of energy on the video platform and hopes to be a full-time video anchor in the future. He introduced that as long as the recorded video can be recommended to the homepage of the video platform and become a "hot video", the number of fans will increase substantially.
In a video he recorded recently, "Challenge 40 Cigarettes", he stuffed cigarettes into his nostrils and mouth, lit them at the same time, and swallowed the ash, with a painful expression. And the video has reached more than 3 million. Previously, he also released videos such as "Challenge 20 cigarettes" and "Eat 4 cigarettes".
Xiaobo is 18 years old. In an interview with reporters, he said that he once ate two live turtles and performed "biting" lighters. "My number has only been played for one month, and the number of fans has risen to hundreds of thousands." And he himself did not think too much about the consequences before doing these challenges. He said that most of the experiences of eating raw food did not bring discomfort to his body. Only once, when he recorded a video of eating Chili powder, he was dizzy. "I fainted for three or four minutes and felt particularly heartbroken. Later, I spit it out."
In addition, an accident almost happened in another recording. Xiaobo said that in the video "Drinking Fire Wine" recorded by Xiao Huang, the flame in Xiao Huang’s cup spread with the spilled alcohol, igniting his pants and causing abdominal burns. The reporter found that Xiao Huang was carrying a burning glass of white wine. At first, he lit a cigarette with the fire in the cup, and then an accident happened, ending the video recording in chaos. He himself said, "I wanted to try to spill a little bit to prove to netizens that it was real wine, thinking that the fire would go out soon, but I didn’t expect it to get up. I was very scared at that time. Fortunately, someone around me helped me put it out with water. " In this accident, his foot was stabbed by broken glass.
When the reporter asked why he was willing to take risks to record such a video, Xiaobo bluntly said, "It is also a catharsis for the sake of rising powder." The growth of fans has given him a sense of satisfaction that he never got in the real society.
The anchor can withdraw cash if he receives a virtual gift with pornographic content.
The reporter observed that some anchors on the video platform gain attention with vulgar and pornographic content.
Take the user’s "laughing at four bottles" as an example. The video posted by the user is marked with words such as "sexual abuse" and "crazy car shock". Some videos are recorded in bed, and a man and a woman or a man and a woman tell pornographic jokes in the form of dialogues and short plays to simulate adult indecent pictures.
In addition, some users attract fans with exposed costumes and provocative behaviors, and some users wear sexy pajamas to record videos in their bedrooms.
The anchor named "Dong Damei" often takes selfies in sexy clothes. In a recent video she recorded, she sang lip-synching in front of the camera in red sexy pajamas, and the video was played 422,000 times. The anchor told the Beijing Times reporter that she is 24 years old and has been registered on the video platform for less than 4 months, and the number of fans has gradually accumulated to more than 200,000.
She introduced that in addition to recording videos, she occasionally broadcasts live on the video platform. "In the live broadcast, fans will keep brushing gifts for me."
It is understood that these virtual gifts need to be purchased using the virtual currency of the video platform. The reporter saw on the virtual currency page that 6 yuan can be used as the virtual currency of 42 yuan, while the gifts that can be purchased by virtual currency include flowers and lollipops, and the crown with the highest value costs 188 virtual currency. After the live broadcast, the system will convert the gift into a yellow diamond. An anchor introduced that after sharing with the platform, 10,000 yellow diamonds will be converted into 5 yuan RMB, and the anchor can withdraw cash in the background.
Dong Damei said that in a live broadcast lasting about half an hour, she received a total of 30,000 yellow diamonds.
In addition, Dong Damei published her own WeChat account in her profile, and fans constantly added her as a friend. Dong Damei said that the number of his friends has reached the upper limit. These friends have also become potential buyers. The reporter noticed that she posted information about selling gold jewelry in her circle of friends every day to generate income.
High school students and their mothers perform together to keep fans watching mobile phones frequently.
The video platform anchor "Qizihang Running" has 878 works and 650,000 fans. You can click a video at will, and the number of plays ranges from 200,000 to 600,000.
Open his homepage, almost all his works are in cooperation with his mother. In the video, he has a clean face, bangs are carefully cut, he wears a white or black coat, plays guitar with his hand, and completes songs with his short-haired mother. The video length is about 1 minute. Compared with the sexy woman who often shows her flesh on the video platform or the anchor who takes the funny and vulgar route, his style is somewhat "small and fresh".
Qi Zihang told the Beijing Times reporter that he was only 18 years old two months away from Liaoyang, Liaoning Province, and he was a student who was about to take the college entrance examination. He began to spend energy on the video platform last year. In the earliest works, "Qi Zihang Running" was still a male student who mainly recorded his life and practiced guitar singing by himself. He tried to play "diors man" with friends, and most of the videos were played below 50,000 at that time.
A year ago, the broadcast volume of "You Love Her So Much" with my mother reached 760,000. Many people commented that his mother was young and beautiful and sang well, and praised the mother-child combination. From then on, they began to perform with her, showing her talents such as playing guitar and singing.
Qi Zihang said that singing and playing guitar is just a hobby. He has played for five years but has never received professional training.
Qi Zihang admits that he studies in general, doesn’t like learning, likes being in diplomatic friends, and likes to use his brain. "The form of singing with my mother is my own idea, in order to attract more people’s attention." He revealed that in addition to the video software, he also uses QQ and Weibo. He has several micro-signals. "Sometimes two mobile phones are too busy." There are only 71 states and more than 7,000 fans in Weibo with the same name. He bluntly said that in addition to sleeping, he looked at his mobile phone at least once every five minutes to maintain his fans.
survey
Divided into plus advertising revenue, the anchor can earn 10,000 yuan a month.
The reporter’s investigation found that these "reds" who have hundreds of thousands of fans on the video platform have a high income. Behind the huge fans is the economic income that cannot be underestimated. The gifts sent by fans in the live broadcast can be discounted. In addition, the anchor also has advertising income. Some of the anchors are underage.
Although he is still under the age of 18, when it comes to the process of fan accumulation, Qi Zihang has a mature state, "insist on making it, and make it as a career." He said that if you send more, the number of people who like it will be more, and you will have the opportunity to be popular. After the exposure probability increases, the number of fans will gradually increase.
Ganlu, an anchor who is famous for his imitation on the video platform, told the Beijing Times reporter that he added an advertisement to the video to charge 300 yuan and made a separate advertisement video to charge 500 yuan. His fans are only 120,000.
Qi Zihang, who has 650,000 fans, said that his advertising fees ranged from 1,000 to 2,000 yuan. In addition, the gifts sent by fans in the live broadcast are discounted after 50-50 split with the platform. He is still in the third year of high school. "Although the monthly income is unstable, there is an average of 20,000 per month." According to Qi Zihang, he only used his spare time to send videos every two days. "My parents are very supportive."
Xiao Xi, who has more than 300,000 fans, revealed that his average monthly income ranges from 20,000 to 30,000 yuan. Once the video is promoted to the homepage of the video platform, the advertiser will contact him actively. "There are people who sell mobile phones and people who sell clothes to advertise with me." The way of cooperation between the two parties is that advertisers record or users personally record videos containing advertising information. "Hang in my account for 24 hours and charge 600 yuan for each advertisement."
Xiaobo said that his monthly income is unstable, with an average of about 10,000 yuan. He recalled the time when he earned the most money, earning 7000 yuan a day. On the same day, after he released a popular video and was promoted to the homepage by the platform, he received invitations from many advertisers. Xiaobo said that he would not choose the content of advertisements. "In the past, as long as the funds were in place, they were given, but they suffered a loss." He revealed that he had been blocked by the platform for one month for publishing an advertisement containing horror pictures. As a result, his fans dropped sharply and his own income was also affected.
Expert opinion
Video platform generates revenue by novelty content.
Why do videos that eat live worms and cacti raw, challenge smoking and are full of sexual suggestive content get hundreds of thousands of hits? In this regard, Wei Chao, dean of the School of Journalism and Publication of Beijing Institute of Printing, said that curiosity is one of the most basic instincts of human beings, and it is not surprising that people like to pay attention to these contents. In order to gain attention and create income, a large number of content will emerge that caters to the audience’s bad taste, and some content even reaches the level of absurdity.
The original intention of the platform to expand its influence and attract attention is understandable, but if it attracts attention with vulgar and pornographic content, it may get instant traffic in the short term. But in the long run, it is not good for the brand building of the platform, which will eventually damage the brand value of the platform.
From the perspective of the public and the social responsibility of platform enterprises, it is irresponsible for the platform to always cater to the low-level evil tastes of human beings and attract attention with ridiculous content, which is also not conducive to the construction of online media.
Wei Chao said that the main regulatory object of relevant departments is the platform. In China, there is no so-called pre-examination, and more is to require platform enterprises to conduct self-discipline.
Chen Lidan, a professor at the School of Journalism, Renmin University of China, believes that the platform is mainly responsible for the reason why netizens pay so much attention to such content. The platform selectively promoted relevant videos to its homepage, which contributed to the spread of such videos.
Chen Lidan said, "This is a platform-oriented issue." The communicator is the controller who controls the whole communication. The poor quality of the communicator will also affect the audience. The reason why the platform favors such content is mainly due to the pursuit of click-through rate and the idea of making profits.
The behavior of minors as anchors should be standardized
In view of the possible impact of minors’ entry into the short video platform as anchors and the harm of pornographic and vulgar content on the platform to teenagers, the reporter of Jinghua Times interviewed Professor Zong Chunshan from the Youth Legal and Psychological Counseling Service Center. He said that this is a new phenomenon after the Internet approached life. The Internet is a double-edged sword. On the one hand, the Internet lacks management, and there are lagging problems in national legislation and the self-ethics of Internet platform enterprises, which makes a lot of vulgar and unsuitable content appear on the Internet. And because the internet has no boundaries, both adults and minors can access these contents. Such an environment has a great influence on children’s physical and mental health, in a sense, it will affect their values, outlook on life and even their sexual orientation.
Zong Chunshan further explained that minors lack the ability to distinguish some information, such as some vulgar gender content, which will make minors misunderstand that gender relations are so naked, without emotion and responsibility, and their outlook on life will be affected.
On the other hand, minors also discover that they are the masters of the Internet, and they can make use of the Internet in a positive way. However, at present, more often than not, excessive addiction to the Internet makes people feel empty, and some minors will feel anxious when they leave the Internet, which also makes them spend more time on the Internet.
Zong Chunshan does not encourage minors to be anchors on live or short video platforms and become so-called "red people". Because minors lack the ability to distinguish things, it is easy to spread vulgar content and unhealthy content as their own content. This will do great harm to themselves and society, and will inevitably affect their studies, and more importantly, it will affect their real life.
He reminded parents not to let their children take the route of online celebrity and stars too early. "This is an unhealthy orientation." It is not suitable for minors to enter the entertainment industry as soon as possible. The entertainment industry is a "playground" for adults, and there are many contents that minors cannot adapt to. However, the rules of the Internet game will make underage anchors face accusations, abuse, insults and temptations from many netizens, which is too cruel for an immature child, and parents need to strengthen guidance.
Zong Chunshan suggested that the relevant departments should regulate the participation of minors on the Internet, and the relevant departments should speed up legislation and research and introduce protective policies to prevent minors from getting involved in this issue too deeply. In addition, the management of Internet information should be strengthened, and the content on the Internet that is not beneficial to minors’ body and mind should be avoided as much as possible. Relevant departments should restrict platform operators through legislation, so that they have no loopholes to exploit.
Lawyer’s statement
Playing erotic edge ball is against public order and good customs.
Jiang Jian of Beijing Xiongzhi Law Firm believes that according to the provisions of China’s criminal law, obscene articles refer to books, periodicals, films, videos, pictures and other obscene articles that specifically describe sexual behavior or explicitly promote pornography. However, at present, according to the contents displayed in videos and pictures, it is not enough to be regarded as obscene articles in criminal law. Therefore, it cannot be regarded as the crime of spreading obscene articles, organizing the broadcast of obscene audio-visual products, or organizing obscene performances. If it is suspected to constitute a crime, the public security department should identify it according to the investigation results. However, in general, some anchors’ behaviors such as playing the erotic edge ball and catching the eye with sexual hints such as yellow paragraphs violate public order and good customs, and relevant state departments should issue corresponding laws and regulations to regulate them.
Han Xiao, a lawyer from Beijing Kangda Law Firm, said that many performances provided by the video platform are obviously provocative and suggestive, and whether they are obscene or not should be confirmed by the police. If it is constituted, according to the provisions of the Decision on Maintaining Internet Security, it is suspected of illegal and criminal acts to establish obscene websites and webpages on the Internet, provide links to obscene websites, or disseminate obscene books, films, audio-visual and pictures.
Lawyer Han Xiao said that in recent years, with the rapid increase of mobile communication devices and terminals, the crime of obscene articles has once again shown a rampant trend. On the one hand, there have been great changes in the mode of communication. Compared with the mode of communication of computer websites, the mobile terminal APP with huge installation has a faster spread speed and a wider spread range. At the same time, the forms of obscene articles themselves have also undergone tremendous changes, and they are no longer limited to previous novels, pictures and videos. Various live broadcast platforms and live broadcast software emerge one after another. With these platforms and software, the so-called "anchor" uses various actions such as teasing nudity and sexual suggestion to win eyeballs, gain attention and gain economic benefits from them.
However, due to the current development of network technology, the corresponding backward network supervision technology and imperfect supervision system make it more difficult to supervise the network and mobile communication terminals.
Jinghua Times reporter Wu Hongli Fan Rui
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